RINAPE :: Volume #6

#599: Sells in advance fiery/popular

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The present Taobao Brand Day activity, its nature situated in Boss 2 and two, is not clear, if it is the Boss 2 businesses, but the source of goods is not the Taobao net purchases, but helps a cooperation manufacturer generation of warehousing and consignments ; Said that it is 2 businesses, but Taobao net as belly board, to the entire transaction flow involvement are also too many, Li Mu favors at heart calling it „false Boss 2”. 眼下的淘宝品牌日活动,其性质介于b二和二之间,并不清晰,如果说它是b二业务,但货源并非是淘宝网自行采购,而是帮合作厂商代仓储和发货;说它是二业务,可淘宝网作为中间平台,对整个交易流程介入的又太多,李牧心里更倾向于称它为“伪b二”。 But the although business nature is not clear, but the attaching great importance to degree of Li Mu to this business is actually very explicit, 2 businesses are still fostering, temporarily does not have money earned, the source of income of Taobao net present stage is this „false Boss 2” business, because this business sells one every time, the Taobao net can attain to be pulling out of platform that part becomes, facing 2 business and continued investment of entire Taobao network following development, Li Mu needs to this business be bigger and stronger, did not ask Taobao to gain, but asked to be self-sufficient. 但虽然业务性质不清晰,但李牧对这块业务的重视程度却是非常明确的,二业务还在养成中,暂时是没钱赚的,淘宝网现阶段的收入来源就是这块“伪b二”业务,因为这一块业务每卖出一件,淘宝网就能够拿到属于平台那部分的抽成,面对二业务以及整个淘宝网后续发展的持续投入,李牧亟需要将这一块业务做大做强,不求淘宝盈利,但求能够自给自足。 Therefore Li Mu invested more thoughts in this business, the way that that as well as he powerful and unconstrained style wonderful idea, for example Li Mu said a moment ago shares the Express Mail Service ample capacity, is completed the point-to-point logistics by Taobao net, alleviates six big warehousing base local Express Mail Service ample capacities, divides equally as far as possible the consignment pressure. 所以李牧在这一块业务上投入了更多的心思,以及他天马行空般的奇思妙想,比如李牧刚才说的那个分摊ems运力的方式,由淘宝网自己完成点对点物流,缓解六大仓储基地当地的ems运力,尽可能把发货压力均摊出去。 Liu Qiangdong had not heard this unusual logistics model, the Li Mu's idea does not use the third-party logistics company completely, completely does not rely from Construction logistics, but is both unifies, this really hears something never heard of before. 刘镪东还没听说过这种奇特的物流模式,李牧的想法是不完全使用第三方物流公司,也不完全依赖自建物流,而是两者结合,这真的是闻所未闻。 After having listened, gawked the long time, Liu Qiangdong said to Li Mu: „Your meaning I understood what is heard probably, I stroke you to look is right.” 听过之后愣了半晌,刘镪东才对李牧说:“你的意思我大概听明白了,我捋一下你看对不对。” Immediately, Liu Qiangdong clears throat, said: „With our Shanghai warehousing base, it must cover the peripheral several provinces, if according to your way, Brand Day on the same day, our Shanghai warehousing base during pack replaces the postal service to sort directly, goes to a Shanghai local attire car(riage) and a Zhejiang Province attire car(riage) and a Nansu attire car(riage), Jiangxi and various Anhui also attire car(riage)s, then we only Shanghai local gives Shanghai postal service Express Mail Service to deliver, then with our motorcades, sends to the postal service several express items of other provinces directly in the logistics bases in various provincial capitals, for example, the Nansu Province express item sends to the Jinling logistics base completely, Then gives local postal service Express Mail Service system to conduct the following transportation to send?” 随即,刘镪东清了清嗓子,道:“拿我们沪市的仓储基地来说,它本身要覆盖周边好几个省份,如果按照你的方式,品牌日当天,我们沪市的仓储基地在打包的同时就直接代替邮政进行分拣,去沪市本地的装一车、浙省的装一车、南苏的装一车、赣省、徽省也各装一车,然后我们只把沪市本地的交给沪市邮政ems进行投递,然后用我们自己的车队,直接把其他几个省的快件送去邮政在各省会的物流基地,比如,南苏省的快件全部送去金陵的物流基地,然后再交给当地的邮政ems系统进行后续运输派送？” Li Mu nods: „Right! As the matter stands, the pressure of Shanghai warehousing center can disperse directly to all provinces that it covers, rather than all conducted the shoulder by it, our car(riage)s cannot come under other factor influences, can realize transports fast, all draw altogether compared with the postal service, after the sort, transfers starts out to save the quite long time, after we deliver, was made this province to send by the subsidiary companies in their province directly was OK, the speed will be faster.” 李牧点点头:“对！这样一来,沪市仓储中心的压力就可以直接分散给它覆盖的所有省份,而不是全由它自己来扛着,我们自己的车不会受到其他因素影响,可以实现快速运送,要比邮政一股脑全拉回去,分拣之后再分拨发车节省相当长的时间,我们送过去之后,直接由他们各省的分公司来做本省派送就可以了,速度会快很多。” „Moreover to us, because we only help the postal service make the point-to-point transportation, makes postal service do to the surface . Moreover the product that we make is the electronic products and daily necessities, does not have the lot items, therefore the transportation cost is very low, the cost of additionally increasing is not also high, but is big to the time-limited improvement effect, the overall is worth, such operation, although does not have the seller and buyer who the means help 2 businesses, but can guarantee that at least our part false Boss 2 businesses can smoothly develop, this is our cash flow key.” “而且对我们来说,因为我们只帮邮政做点对点运输,点到面还是让邮政自己来做,而且我们做的产品都是电子产品和生活用品,没有大宗物品,所以运输成本很低,额外增加的成本也并不算高,但是对时效性的提升效果非常大,总体还是非常值得的,这样操作,虽然还是没办法帮助到二业务的卖家和买家,但最起码能够确保我们这部分伪b二业务可以顺利开展,这才是我们现金流的关键所在啊。” Liu Qiangdong nods again and again, gives a thumbs-up: „I take you, this unexpectedly also good, the investment that you said actually to us also at all was not anything, because our next step from Construction logistics time must form own motorcade, first formed a motorcade only to be first invests first enjoys.” 刘镪东连连点头,伸出一个大拇指来:“我真是服了你了,这样竟然也行,你说的这种投入其实对我们来说也根本不算什么,因为我们下一步自建物流的时候必然要组建自己的车队,先组建一支车队只能算是先投资先享受。” Li Mu said: „If this logistics model we played proficiently, even we have not taken shape from Construction logistics, our warehousing patterns still almost can deal with the one-day several million orders the peaks, the Brand Day logistics issue can be solved, Brand Day crossed, the daily average current capacity will definitely fall the normal value sharply, at that time the logistics issue was more relaxed, every month 1 million Mangomi consignment issues can also be solved with ease.” 李牧说:“如果这套物流模式我们玩熟练了,就算我们自建物流还没有成型,我们的仓储模式也差不多能够应对单日数百万订单的高峰,品牌日的物流问题就能得到解决,品牌日一过,日均流量肯定会大幅下跌到正常值,那时候我们的物流问题就更加轻松了,每月一百万台mango-me的发货问题也能够轻松解决。” ...... …… Being a focus of public attention Brand Day got online only used day, sold in advance the order to break through 1 million, ten ten thousand Router Repeater that Smartech Tat hung have been sold out completely, in this very interesting data, in ten ten thousand Router Repeater purchasing in advance users, having near half were to come from the parents in 3321 platforms, they were the Alipay users, was exceptionally convenient in the Taobao shopping. 万众瞩目的品牌日上线仅用了一天的时间,预售订单就已经突破了一百万笔,其中智能达挂上来的十万台复读机已经全部售罄,这里面有一个非常有趣的数据,十万台复读机的预购用户里,有将近一半是来自3321平台的学生家长,他们本身就是支付宝用户,在淘宝购物异常方便。 Cyclical also ten days that sells in advance, if First Day is the peak traffic, then several days of selling in advance quantities should assume the trend of unceasingly sliding to the future, rose to Brand Day on the same day again, was supposing the final deal order conservative estimate also at least needs over 5 million, Liu Qiangdong realizes logistics tactics that immediately Li Mu decides newly important, if works as the orders of naive production ten million level, light/only by the Express Mail Service ample capacity, dispersing six points feared that is also insufficient, but if disperses 20, the issue was more relaxed. 预售的周期还有十来天,如果第一天是流量高峰,那么往后几天预售量应该呈不断下滑的趋势,一直到品牌日当天再度上扬,估摸着最终的成交订单保守估计也至少要在五百万笔以上,刘镪东立刻意识到李牧新定的物流策略有多重要,如果当天真的产生千万级的订单,光靠ems的运力,分散成六个点怕是也不够,但如果分散成二十个,问题就轻松多了。 Not only Taobao Brand Day sells in advance spreads the good news, the Mo Wenwei special edition after opening sells in advance, obtained extremely good sales data, because pays three Yuan advance payment to arrive at six Yuan payment for goods, there is a lot of signature posters to bestow randomly, many fans choose to pay three Yuan advance payment to purchase in advance, even if in the page indicates at least takes 7-10 days to have the goods, their enthusiasms have not dropped slightly. 不只是淘宝品牌日的预售传出喜讯,莫纹蔚的专辑在开启预售之后,也取得了极佳的销售数据,由于付三元定金抵六元货款,又有大量签名海报随机赠送,很多粉丝都选择支付三元定金预购,即便页面上注明至少需要7-10天才能有货,他们的热情也丝毫没有减退。 For these days, «Fruit of Mid-Summer» is still continuing the big heat. 这几天,《盛夏的果实》还在持续大热。 Mainland several music lists rushed first three, the central three music program at least broadcasts two every day this song MV, other major TV Station are also the same, in this year, as long as is the hot song, TV Station is glad the trundle broadcast. 内地的几个音乐榜都冲到了前三,中央三套音乐节目每天至少播两遍这首歌的mv,其他各大电视台也都一样,在这个年头,但凡是热歌,电视台都非常乐意滚动播放。 2002 to 2005 was an easiest birth hot song even rotten song age, the reason was also because present entertainment cultural lives also insufficient diversification, therefore ordinaries, the broadcasting station and TV Station had the extremely strong homoplasy, Yu Quan fiery/popular time, which stage changed to sing casually «Callous», main street and small alley, from the street to the outskirt, ten shops had five also to play this song, on the taxi was this song and previous public transportation this song, will form the brainwashing culture very much easily, created to flicker the time the fire. 2002年到2005年是一个最容易诞生热歌甚至烂歌的年代,原因也是因为现在的娱乐文化生活还不够多元化,所以无论是普通群众,还是电台、电视台都有极强的趋同性,羽泉火爆的时候,随便换哪个台都在唱《冷酷到底》,大街小巷,从街头到街尾,十家店有五家也在放这首歌,上出租车是这首歌、上公交车还是这首歌,很容易就会形成洗脑文化,造成瞬时间的大火。 Waits again for 1-2 years, «Mouse Loves Rice», «Two Butterflies», «The First Snows of 2002» will also continue to display the pinnacle this homoplasy, " Fruit of Mid-Summer » previous life influence is not as good compared with these songs, but this whole life, under the Li Mu's influence, its fiery/popular degree almost and «Mouse Loves Rice» equally matched. 再等1-2,《老鼠爱大米》、《两只蝴蝶》、《2002年的第一场雪》也会继续把这种趋同性发挥到极致,《盛夏的果实》上辈子的影响力比这几首歌要差一些,但这辈子,在李牧的影响下,它火爆的程度几乎与《老鼠爱大米》不相上下。 The fiery people's influence, matches the genuine marketing channel that is feeling relieved, Mo Wenwei this named «Greatest Hits» special edition, in the market environment of this recording industry overall deterioration, bloomed the different kind brilliance, after experiencing for day sold 120,000 special editions, First Day that sold in advance, was scheduled 130,000, moreover this digit is still increasing unceasingly. 火热的全民影响力,搭配着放心的正版销售渠道,莫纹蔚这张名为《含情莫莫》的专辑,在这个唱片业整体衰败的市场环境下,绽放出了别样的光彩,在经历了一天卖出十二万张专辑之后,预售的第一天,又被预定了十三万张,而且这个数字还在不断增加。 The selling price 13 genuine special editions, manufacturing the good magnetic tape were more expensive than probably one time, but the product essence and significance are entirely different, not only there is a collection value, the opportunity obtains the idol genuine signature poster, to fans, this also? 售价十三块的正版专辑,比制作好一些的磁带贵了大概一倍,但是产品本质以及意义却大不相同,不但有收藏价值,还有机会获得偶像亲笔签名海报,对粉丝来说,这还了得？ In 2002, the populace were been very few opportunity of signing poster, the pirating poster that even the piracy operator printed must sell Yuan, a student in signature poster sometimes school cannot put out one, therefore it to the attraction of user was also very big. 2002年,大众得到签名海报的机会少之又少,就算是盗版商印制的盗版海报也还要卖个一块钱,签名海报有时候一个学校的学生都拿不出一张,所以它对用户的吸引力也是非常大的。 Saw that the sales volume is so gratifying, Liu Qiangdong telephones to Rock Records, set a new request: „And other new a number of special editions add the system to come out, can make Mo Wenwei also sign? Matches the signature poster to make amusing together, the sales volume can also promote again much.” 眼看销量这么喜人,刘镪东又打电话给滚石,提出了一个新的要求:“等新的一批专辑加制出来,能不能让莫纹蔚也签一些？搭配着签名海报一起做噱头,销量还能再提升不少。” The record company worked as the savior Taobao quickly, this request naturally complied was especially simple, even without discussed with Mo Wenwei, promised Liu Qiangdong, when the time comes made certainly Mo Wenwei sign a proportion according to every 30 special editions, gave the bamboo slip the special edition of additional system. 唱片公司快把淘宝当救命恩人了,这种要求自然答应的格外干脆,甚至没跟莫纹蔚商量,就许诺刘镪东,到时候一定让莫纹蔚按照每三十张专辑签一张的比例,把加制的专辑也给签了。 Therefore Liu Qiangdong makes one modify the propaganda content of page immediately, not only the person has the opportunity every 30 people the signing poster, also has the opportunity to obtain the Mo Wenwei genuine signature special edition one person every 30 people. 于是刘镪东立刻让人改动了页面的宣传内容,不但每30人就有一人有机会得到签名海报,同时每30人还将有一人有机会得到莫纹蔚亲笔签名的专辑。 fans enthusiasm was also high several points. 粉丝们的热情度就又高了几分。 When knows her special edition in Mo Wenwei of Hong Kong in Taobao net two days sold 250,000, excited are unable to explain simply. 当远在香港的莫纹蔚得知她的专辑在淘宝网两天卖了二十五万份的时候,兴奋的简直无法言喻。 Two days 250,000, this result to Mo Wenwei, does not dare to imagine simply, moreover then just started for two days, sales volume irreversible data only will be in the future getting higher and higher, therefore, Mo Wenwei does not know own this special edition can sell out many finally, but she knows, oneself really became a hit in Mainland rapidly, becomes red-hot popular half the sky. 两天二十五万,这个成绩对莫纹蔚来说,简直是不敢想象的,况且这才刚刚开始两天,销量这种不可逆的数据往后只会越来越高,所以,莫纹蔚也不知道自己这张专辑最后到底能卖掉多少张,但是她知道一点,自己在内地真的迅速爆红,红透半边天了。 Mo Wenwei feels grateful about Li Mu's at heart, is not three a few words words can explain, she calls to express gratitude to Li Mu again on own initiative, in the expression seems to have given own help to regard as the benevolence Li Mu to feel grateful generally, but Li Mu after polite several, suitable time says Du Wei to have a Cantonese single tune to hit the list in Hong Kong the matter, Mo Wenwei understands immediately, embraced this matter on own initiative, Li Mu thanked one, has not forgotten to remind her: „Miss don't , if convenient, helped me say troublesome to the high level of Rock Records recording, I had no channel resources in Hong Kong, hit the list the matter also to hope that Rock Records can help.” 莫纹蔚心里对李牧的感激,已经不是三两句话可以说明白的,她再一次主动给李牧打电话表示感谢,言辞中似乎已经将李牧给予自己的帮助视为恩情一般感恩,而李牧在客气几句之后,也适时机的说出了杜薇有一首粤语单曲要在香港打榜的事情,莫纹蔚立刻心领神会,把这件事情主动揽了下来,李牧感谢一句,还不忘提醒她:“莫小姐如果方便的话,麻烦帮我跟滚石唱片的高层说一下,我在香港没什么渠道资源,打榜的事情还希望滚石能够多帮忙。” Li Mu helped Rock Records be so busy, making Rock Records help itself hold a song and person their in emotion in Hong Kong to be bounden in the principle, Mo Wenwei was also good, Zhang Guorong is also good, their two after all were individuals, if can make Rock Records act to help, assembled the channel and resources of record company, that was good. 李牧帮了滚石这么大忙,让滚石帮自己在香港捧一首歌、一个人他们于情于理都义不容辞,莫纹蔚也好、张国容也好,他们两个毕竟是个人,如果能让滚石出面帮忙,把唱片公司的渠道和资源都调集出来,那就再好不过了。 Mo Wenwei is also intelligent, she has long known that Li Mu helps itself, looks in the Du Wei face, because of Du Wei, Li Mu can be in so the situation to oneself, then to Du Wei oneself, he is definitely willing to invest more energy and painstaking care, this Du Wei new song hits the list in Hong Kong, to Rock Records is also a golden performance opportunity, took others such big advantage, naturally must strive to be able by the opposite party to be thought highly of others. 莫纹蔚也非常聪明,她早就知道李牧这么帮自己,都是看在杜薇的面子上,因为杜薇,李牧对自己都能到如此地步,那对杜薇本人来说,他肯定愿意投入更多的精力和心血,这次杜薇新歌在香港打榜,对滚石来说也是一个绝佳的表现机会,拿了别人这么大的好处,自然也要为别人多出力才能被对方看得起。 ( To be continued.) (未完待续。)
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