RINAPE :: Volume #6

#598: Is above the logistics efficiency of imagination

LNMTL needs user funding to survive Read More

Fixes the eyes on the Mo Wenwei special edition with the record company the sales figure, internet Corporation is also focusing on the Mangomi sales figure., Chinese and novel...... 和唱片公司紧盯莫纹蔚专辑的销售情况一样,互联网公司也都在紧盯mango-me的销售情况。、中文、小说…… Six minutes, the Taobao net Mangomi page demonstrated: This round of instant kill finished, asks respectfully the anticipation next time instant kill, making the professional shock. 六分钟,淘宝网mango-me的页面显示:本轮秒杀结束,敬请期待下次秒杀,让业内人士大跌眼镜。 Before the Taobao net can achieve for three minutes to sell 100,000, according to this rule calculated, 500,000 15 minutes, but who didn't expect, the Taobao net used for six minutes to end the fight. 以前淘宝网可以做到三分钟卖十万台,按照这个规律来计算,五十万台怎么也得十五分钟,但谁也没想到,淘宝网用六分钟就解决了战斗。 However everyone has not immersed in surprised but actually excessively, everyone starts to be curious, a night 500,000 orders, how should the Taobao net process? 不过大家倒也没有过分沉浸于惊讶之中,大家都开始好奇起来,一夜五十万台订单,淘宝网该怎么处理？ Boss Ma is also very curious, he anticipated very much saw Yanjing Express Mail Service explodes the situation in warehouse, is glad to see that the Taobao net was forced, chooses with even postal or other express companies solves the logistics ample capacity the issue, but he felt, knew about Li Mu's by oneself, Li Mu will certainly not choose that three express company cooperation that asks itself to purchase, because in his bone is a very arrogant person, oneself and he is the same, innermost feelings arrogant has never reduced the half a point, therefore, he knows, once Li Mu squeezed the extreme Express Mail Service, very big possibility will choose the draw to mail in deals with the present difficult position. 马老板也很好奇,他很期待看到燕京ems爆仓的情况,更乐意看到淘宝网被逼无奈,选择用平邮或者其他快递公司来解决物流运力的问题,但是他觉得,以自己对李牧的了解,李牧一定不会选择找自己收购的那三家快递公司合作,因为他骨子里是一个非常高傲的人,自己与他一样,内心的高傲从来不曾减少过半分,所以,他知道,李牧一旦把ems压榨到了极点,很大可能性会选择平邮来应付眼前的困境。 Compared to the Mangomi user to its frantic, the draw that the choice fortnight can arrive at postal, to user is not the major problem, after all they and other round of instant kill requires half a month time, can snatch to be even good, will not be many in the logistics link expectation, moreover still has room for very big compromise, but Boss Ma knows, finally the one who makes the retail to do is the service, if Li Mu this choice sacrifice service solved the difficult problem, then he was equivalent in e-Commerce this domain under wrong a step very important chess, step wrong, was step by step wrong, in the future he will taste to the sacrifice certainly. Evil consequence that the service brings. 相对于mango-me用户对它的狂热来看,选择十天半月才能到的平邮,对用户来说也并不是什么大问题,毕竟他们等一轮秒杀都要半个月的时间,能抢到就算不错了,不会在物流环节奢望太多,而且也有很大的妥协空间,但是马老板知道,做零售最终做的是服务,如果李牧这次选择牺牲服务来解决难题,那么他就相当于在电商这个领域里下错了一步非常重要的棋,一步错,步步错,未来他一定会品尝到牺牲服务所带来的恶果。 However, he is also good, is the other companies of internet industry is also good, they do not know, at this moment, Li Mu made Liu Qiangdong six warehousing centers that set up in the whole country start to put into the busy consignment work ahead of time immediately. 但是,他也好,还是互联网行业的其他公司也好,他们都不知道,此时此刻,李牧让刘镪东提前在全国各地建立起来的六个仓储中心立刻就开始投入到了忙碌的发货工作中去。 Because each local person in charge has very high budget and local postal service system leader hits to relate, therefore this time, each region postal service to coordinate the activity, arranged some staff to work overtime to deal specially, at this moment, each Taobao warehousing entrance, after had two van body trucks of postal services opened , the Bin gate to wait for same place, but inside Taobao staff, in using the quickest speed printing express list, then pasted, in has packed in the good Mangomi packing box. 由于每一个当地的负责人都有很高的预算去和当地邮政系统的领导打好关系,所以这一次,各地邮政部门为了配合活动,专门安排了一部分员工加班应对,此时此刻,每一个淘宝仓储门口,都有两辆邮政的厢式货车打开后仓门原地等待,而里面的淘宝员工,则在用最快的速度打印快递单,然后贴在早就包装好的mango-me包装盒上。 Because the instant kill activity only has Mangomi this model of product, moreover each ID limits purchases and each ID to need for purchase Mangomi to pay your transport expense, the matter that therefore the staff must handle is simple, system assigning classified to the order of this warehouse completely, then can the positive governing wire printer, each dozen of orders, automatic from treating delivers goods in system to cancel this order, the bill of lading that in this case, the repeat print same order, then each will not print pastes directly in alone the packing good Mangomi packing box on. Was equivalent has completed all consignment preparations, gave the staff of postal service directly, was unified the packaging, to load a car by them, then directly entered the mail flow. 因为秒杀活动仅有mango-me这一款产品,而且每一个id限购一件、每一个id都需要为购买的一件mango-me支付你运费,所以工作人员要做的事情非常简单,系统把分配给这一个仓库的订单全部归类了出来,然后可以直接控制针式打印机,每打一个订单,就自动将这个订单从待发货系统内抹去,这样的话,就不会重复打印同一个订单,然后每一个打印出来的运单直接贴在单独包装好的mango-me包装盒上就相当于已经完成了所有的发货准备,直接交给邮政的工作人员,由他们统一装包、装车,然后就直接进入邮寄流程了。 This efficient is above the imagination, after is later generation Taobao, Jingdong and other e-Commerce platform several pairs 11, summarizes to practice, but today, has started formally to start in the Li Mu's Taobao net. 这个效率高的超乎想象,是后世淘宝、京东等多家电商平台几次双11之后才总结实践出来的,但是今天,在李牧的淘宝网就已经开始正式启动了。 Six big warehousing, share 500,000 Mangomi, the work load whole is not big, but to guarantee the effectiveness, everyone operates full power, therefore the rhythm seems quite intense, when the staff in six big warehousing bases bustling is busy delivering goods, 8 : 30, summer the selling in advance activity of Brand Day started. 六大仓储,分担五十万台mango-me,工作量整体并不算大,只是为了保证时效,所有人全力操作,所以节奏显得比较紧张,就在六大仓储基地的工作人员正热火朝天的忙着发货的时候,八点半,暑期品牌日的预售活动开始了。 Li Mu brings the mature e-Commerce repertoire, to the present user, the attraction is very big, originally the imputed cost of electronic products industry is high, the factory this time engages in the Brand Day activity, after avoiding the channel cost, the product pricing generally must be lower than the current price on market at least over 10%, the individual products even can achieve over 20%, therefore the user sees the product and price that announced that basically enticed being ready to make trouble. 李牧把成熟电商的套路拿过来,对眼下的用户来说,吸引力还是非常大的,本来电子产品行业的附加成本就非常高,厂家这次做品牌日活动,免除了渠道成本之后,产品定价普遍要低于市场价至少10%以上,个别产品甚至能达到20%以上,所以用户一看到公布出来的产品与价格,基本上就已经被勾引的蠢蠢欲动了。 More interesting, is strategy that sells in advance, layaway plan scheduled, Brand Day paid on the same day then enjoys the advance payment to turn time, moreover ensure has the goods. 更有意思的,是预售的策略,先付定金预定,品牌日当天支付即可享受定金翻倍,而且保证有货。 Stick of this strategy to the consumer stayed simply, so long as pays the advance payment, not only can enjoy the further price concession, but can also lock the product ahead of time, like Mangomi, the noisy crowd will not snatch also not necessarily certainly to snatch, so long as now took the advance payment ahead of time, can the patience, when Brand Day on the same day, paid for again the remaining expenses on ok, did not need to stare at the time to go all out to resemble ran to rush to purchase. 这个策略对消费者来说简直棒呆了,只要付定金,不仅能享受进一步的价格优惠,还能提前锁定产品,不会像mango-me那样,一窝蜂去抢还不见得一定能抢到,现在只要提前把定金服了,就可以耐心等到品牌日当天,再把剩下的费用支付掉就ok了,根本不用盯着时间拼命似的跑来抢购。 Because of this Xinying repertoire, Brand Day is selling in advance just got online, received very good effect, the selling in advance quantities of various products increase unceasingly. 正因为这种新颖的套路,品牌日预售刚上线,就收到了非常好的效果,各种产品的预售量不断增加。 And, most loses face/shows off, is the Smartech Tat reread machine. 其中,最出彩的,是智能达复读机。 Reread machine guest unit price needed the strong learn/study to receive the extreme favor of parents with the product lowly and just, synthesizes, in a market the selling price 200-300 reread machines, buy to be able on Taobao small advantage 7-8 ten Yuan, big of preferential effort is above the imagination, therefore when Brand Day starts to propagandize, lots of parents had locked the reread machine ahead of time, got online does not have the big little while, the selling in advance quantity of Smartech Tat reread machine to break ten thousand . Moreover the speed-up was getting quicker and quicker. 复读机这种客单价低、刚需强硬的学习用产品受到了学生家长的极度青睐,综合下来,一台商场里售价200-300的复读机,在淘宝上买可以便宜七八十块钱,优惠力度之大超乎想象,所以早在品牌日开始宣传的时候,大量学生家长就已经提前锁定了复读机,上线没多大会儿,智能达复读机的预售量就破万了,而且增速越来越快。 The guardian was information diffusion very quick community, the hard iron benefit of Smartech Tat reread machine on Taobao among the guardians has handed down, even appeared in YY Group of many parents, somewhat paid attention to this preferential English teacher also to remind schoolmates on the class to pay attention, such big preferential effort, in common was impossible to meet. 家长是一个信息扩散非常快的群体,智能达复读机在淘宝上的钜惠早就在家长之间口口相传,甚至出现在不少学生家长的yy群里,有些关注到这个优惠的英语老师也早就提醒自己班上的同学留意,这么大的优惠力度,在寻常可是根本不可能遇到的。 Afterward the selling in advance quantity of Smartech Tat reread machine leads, first broken ten thousand, first broken 20,000, first broken 30,000...... 随后智能达复读机的预售量一路领跑,第一个破万,第一个破两万,第一个破三万…… The selling in advance effect of Zhongxing Xiaolingtong is also good, at present also Xiaolingtong in the 3-4 line small city fiery/popular stage, ut Starcom although stubbornly majority market shares, the exploding funds price advantage that but the resurgence this time sells in advance in the Taobao net is distinct, therefore the selling in advance quantity is also gratifying. 中兴小灵通的预售效果也非常好,眼下也正是小灵通在三四线小城市火爆的阶段,ut斯达康虽然死死把着大部分市场份额,但是中兴这次在淘宝网预售的爆款价格优势明显,所以预售量也非常喜人。 the tl cell phone also started itself in view of the counterattack of wave guide, a guest unit price higher product, under the same proportion preferential benefit the economical amount are also more, buys the tl cell phone in summer Brand Day of Taobao net, wants small advantage 200 to continue compared with the regular price, therefore this price also enables quite to buy machine the user of demand to start to pay the advance payment. tl手机也开始了自己针对波导的逆袭,客单价越高的产品,同等比例优惠下节省的金额也就越多,在淘宝网的暑期品牌日买tl手机,比正常价格要便宜两百都不止,所以这个价格也使得相当有购机需求的用户开始支付定金。 Selling in advance is not instant kill, its cycle more than ten days , such long time, has not known that what kind of result finally will create, the Li Mu only worry, whether is when the time comes logistics link can haunch, if the turnover were truly big, six warehousing bases perhaps cannot realize deliver goods fast. 预售不是秒杀,它的周期还有十多天的时间,这么长的时间,不知道最终会创造一个怎样的成绩,李牧唯一担心的,就是到时候的物流环节能否支撑得起,如果成交量确实非常大,六个仓储基地恐怕也不能实现快速发货。 Li Mu had not left in the Taobao net, 10 : 30 times, Liu Qiangdong receives the feedback, said to Li Mu: „Besides Shanghai and Guangzhou, four warehousing bases in other cities has completed to deliver goods.” 李牧一直在淘宝网没有离开,十点半的时候,刘镪东收到反馈,对李牧说:“除了沪市和羊城之外,其他四个城市的仓储基地都已经完成发货了。” Li Mu selected the eyebrow: „Such quickly?” 李牧挑了挑眉:“这么快？” Liu Qiangdong said: „The distribution weights of these four warehouses are few, the order weight are also few, therefore the consignment speed is quite fast, some warehouses have some goods not to send, is mainly the area of jurisdiction order and preparing goods that quantity because they receive a little comes and goes out, Shanghai and Guangzhou preparing goods quantity is slightly insufficient, waits for Shanghai and Guangzhou warehousing center all sends the goods in their hand, the remaining orders forwarded to again still had the storing goods warehouse to issue on another's behalf.” 刘镪东说:“这四个仓的配货权重少,订单权重也少,所以发货速度比较快,有的仓还有少部分货没发出去,主要是因为他们收到的辖区订单和备货量有一点出入,沪市和羊城的备货量略微不足,等沪市和羊城的仓储中心把他们手里的货全发完,剩下的订单再转给尚有存货的仓库代发。” Li Mu asked him: „How many do the unsold stocks of these four warehouses have?” 李牧问他:“这四个仓库的余货有多少？” Liu Qiangdong said: „Are not many, altogether is 3485.” 刘镪东说:“不多,一共是3485台。” Li Mu nods, said: „The preparing goods weights of four warehousing centers are 50%, in other words they attained 250,000 Mangomi, remaining more than 3000, showed that our estimate deviations are not big, later also defers to this proportion to prepare goods.” 李牧点点头,说:“四个仓储中心的备货权重是50%,也就是说他们拿到了25万台mango-me,剩下三千多台,证明咱们的预估偏差不大,以后就还按照这个比例备货。” „Good.” Liu Qiangdong said: „Shanghai and Guangzhou cross for one hour to complete probably again to deliver goods, forwards to other warehousing centers the remaining orders again, it is expected that before 12 points, 500,000 Mangomi can send.” “好。”刘镪东说:“沪市和羊城大概再过一个多小时就能完成发货,再把剩下的订单转给其他仓储中心,预计十二点之前,五十万台mango-me就都能发出去了。” Li Mu patted clapping, to praise sighed: „This efficiency is good! Later must continue maintains!” 李牧拍了拍手,赞叹道:“这个效率非常棒！以后要继续保持！” Saying, Li Mu was also saying: „I a little worry that now Brand Day opens the situation of selling, if sells in advance is very ideal, will unify Brand Day on the same day, may produce several million orders, how to digest fast, was a major problem.” 说着,李牧又道:“我现在有点担心品牌日开售的情况,如果预售特别理想的话,结合品牌日当天,可能会产生数百万个订单,如何快速消化,是一个大问题。” Liu Qiangdong said: „I have requested the warehousing center to in Brand Day start to go forward one step to increase the manpower.” 刘镪东说:“我已经要求仓储中心要在品牌日开始前进一步增加人手了。” Li Mu said: „Is our links, we can through increasing the manpower solve, but is the link of logistics is not we can control.” 李牧说:“属于我们的环节,我们可以通过增加人手来解决,但属于物流的环节就不是我们能控制的了。” Liu Qiangdong asked: „You are worried that Express Mail Service of these six cities do explode the warehouse?” 刘镪东问:“你是担心这六个城市的ems爆仓？” Li Mu nods: „Once explodes the warehouse, the effect on the user will be big.” 李牧点点头:“一旦爆仓,对用户的影响会非常大。” Liu Qiangdong said: „Six cities share, should not be the major problem?” 刘镪东说:“六个城市来分担,应该不是大问题吧？” Li Mu said: „If by some chance there is an issue, to does not have on means at present.” 李牧说:“万一有问题,到眼前就一点办法都没有了。” Saying, Li Mu, was saying to Liu Qiangdong: „How like this you feel: We take the province to be ready as the unit , helping the issue of postal service solution cross-province transportation.” 说着,李牧顿了顿,对刘镪东说:“这样你觉得怎么样:我们以省为单位做好准备,帮邮政解决跨省运输的问题。” Liu Qiangdong is startled: „What do you mean? I have not understood what is heard.” 刘镪东一怔:“什么意思？我没听明白。” Li Mu said: That theory that „I said before, our most users and orders have in the third steps from China geography, the third steps altogether do not have many provinces, the province and municipality add also about 20, if we invest to form a motorcade now, or receives a logistics motorcade, the scale does not use very in a big way, more than 20 car(riage)s were enough, once when the time comes the order volume is huge, we use the basic principle that six warehousing bases deliver goods, but we directly not wrapping give the postal service directly, we first defer to them to cover in the major warehousing bases. Province order pack, and differentiates the package, then directly through our motorcades, being the express item of some province transports with the quickest speed to the postal service directly in the logistics base in this province, hands over acts according to the order address to conduct this province to deliver by them, this can even shares the entire Express Mail Service ample capacity!”( To be continued.) 李牧说:“还是我之前说的那个理论,我们绝大多数的用户和订单都产生自华夏地理上的第三阶梯,第三阶梯一共也没有多少个省份,省和直辖市加起来也就二十个左右,如果我们现在投资组建一个车队,或者直接收一个物流车队,规模不用很大,二十多辆车就足够了,到时候一旦订单量过于庞大,我们还是采用六个仓储基地发货的基本原则,但是我们不直接把包裹直接交给邮政,我们先在各大仓储基地内按照他们覆盖的省份把订单打包并且把包裹区分开,然后直接通过我们自己的车队,用最快的速度把属于某个省份的快件直接运送到邮政在这个省份的物流基地,交由他们根据订单地址进行本省投递,这样就能更加均匀的分摊整个ems的运力！”(未完待续。)
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