RINAPE :: Volume #6

#597: instant kill is sold out again!

LNMTL needs user funding to survive Read More

Rock Records had almost does not have any hesitant accepted the suggestion of Taobao net, prepared the special edition that was sold out to take to do Mo Wenwei to sell in advance, although will sacrifice some profits, but this account they were considered as, the meager profits can sell much, the advantage of multi- selling to the record company may, not only made money, what was more important is the influence of star is greatly promoted . Moreover, to recording industry, if can also publish a special edition of high sales volume under this adversity, was equivalent absolutely to the entire industry gave a medicinal preparation shot. Chinese novel w.. 滚石几乎没有任何犹豫就接受了淘宝网的建议,准备把莫纹蔚已经售罄的专辑拿出来做预售,虽然会牺牲部分利润,但是这笔账他们算得过来,薄利便可多销,多销的好处对唱片公司来说可不只是多赚钱,更重要的是明星的影响力会得到巨大提升,而且,对唱片行业来说,如果在这种逆境下还能出一张高销量的专辑,绝对相当于给整个行业打了一剂强心针。@中文@小说w.。 Does not have Li Mu to expect, the mainstream record company relates the Taobao net request cooperation on own initiative, after seeing the cooperation request of Taobao net , the expression without any exception accepts, this time record company hopes that can make a connection with Taobao net online sale platform, because this has special significance to them. 不出李牧预料,主流唱片公司都主动联系淘宝网请求合作,在看到淘宝网的合作要求之后,也都无一例外的表示接受,此时的唱片公司非常希望能够打通淘宝网这个线上销售平台,因为这对他们来说意义非凡。 Liu Qiangdong arranged the Business personnel to conduct the one-to-one docking with these record companies, scheduled the time, making them bring the power of attorney to sign the cooperation agreement, if as expected, in the next several days, similar Jay Chou, Stefanie Sun and special editions of Mayday these best-selling singers in the Taobao online frame, the fans community of each singer are not completely same, the star were more, their fans coverage fractions were broader, finally can cover national all music enthusiast, this to the Taobao net was also a very good new channel, adopted the influence of these star, can transform a group of non- Taobao users. fans, making them to purchase the special edition, but becomes the Taobao net user. 刘镪东安排了商务人员与这些唱片公司进行一对一的对接,安排好时间,让他们带着授权书过来签合作协议,不出意外的话,未来几天之内,类似周杰轮、孙艳姿、五月天这些畅销歌手的专辑就会在淘宝网上架,每一个歌星的粉丝群体都不是完全相同的,明星越多,他们的粉丝覆盖率就越广,最终可以覆盖全国所有的音乐爱好者,这对淘宝网来说也是一个非常好的新渠道,通过这些明星的影响力,也可以转化一批非淘宝用户的粉丝,让他们为了购买专辑,而成为淘宝网用户。 The Li Mu's key energy is not in the special edition, but in 8 : 00 pm Mangomi instant kill, as well as 8 : 30 summer Brand Day sells in advance on, he has the enormous confidence to Mangomi, this is the product that in mp3 market invincible has a internally generally, so long as it maintains has the goods, other mp3 manufacturers are very difficult to sell the product, therefore Li Mu believes, this instant kill, 500,000 Mangomi in a short time will also certainly be sold out time. 李牧的重点精力不在专辑上,而是在今晚八点的mango-me秒杀,以及八点半的暑期品牌日预售上,他对mango-me有着极大的信心,这是一款在国内mp3市场上无敌一般存在的产品,只要它保持有货,其他的mp3厂商就很难卖得动产品,所以李牧坚信,这一次的秒杀,五十万台mango-me也一定会在极短的时间内售罄。 What Li Mu attention is actually not 500,000 Mangomi to take many minutes to sell out, what he pays attention, the new strategy that oneself make Liu Qiangdong arrange several big warehousing bases that delivers goods whether to advance perfectly, believes that tonight pays attention to the person of Taobao net, not only the staff and user of Taobao net, many potential competitors, naturally included Hangzhou Boss Ma, he wants to block oneself throat through the logistics, he will certainly watch the Mangomi sales figure tonight, if Mangomi is sold out again, actually he will pay attention to the Taobao net how to process these 500,000 orders, believes when the time comes own new pattern startled will fall the eyeball by him. 李牧关注的并不是五十万台mango-me究竟需要多少分钟才能卖光,他关注的是,自己让刘镪东安排的几大仓储基地发货的新策略能否完美推进,相信今晚关注淘宝网的人不只是淘宝网的员工和用户,还有很多潜在的竞争对手,其中自然包括了杭城的马老板,他想通过物流扼住自己的喉咙,那他今晚一定会关注mango-me的销售情况,如果mango-me再次售罄,那他就会关注淘宝网究竟如何处理这五十万个订单,相信到时候自己的新模式会让他惊掉眼球。 Not only Boss Ma certainly watches the Mangomi sales figure, he will also pay attention to following summer Brand Day to sell in advance the situation, he wants to notice as soon as possible the logistics turnover ability of Taobao net is beset with problems, even might make him the express company that will purchase not undertake to transport from Taobao or has cooperation the order of enterprise with Taobao, perhaps he recognized oneself had sphered Li Mu in the downstream, but cannot certainly think, Li Mu will easily break through the blockade with handling big issue with smart power means. 马老板一定不只是关注mango-me的销售情况,他也会关注接下来的暑期品牌日预售情况,他希望尽快看到淘宝网的物流周转能力捉襟见肘,甚至有可能会让他已经购买下来的快递公司不承运来自淘宝或者与淘宝有合作的企业的订单,他或许认定了自己已经在下游围住了李牧,但是一定想不到,李牧会用一个四两拨千斤的办法轻易突破封锁。 In the evening 7 o'clock, Li Mu and Liu Qiangdong wait for ten minutes later opening to sell, but at this moment, is also paying close attention to all trends of Taobao net in Hangzhou Boss Ma. 晚上七点50,李牧与刘镪东一齐等待着十分钟后的开售,而此时此刻,远在杭城的马老板也在密切关注着淘宝网的一切动向。 Not only he, under his hand core go-getters today also works overtime with him, everyone must first look at the Taobao net in the tonight's performance, then thinks that what means should with further limit their next step development. 不只是他,他手底下的核心干将们今天也都和他一齐加班,大家要先看一看淘宝网在今晚的表现,然后再想该用什么样的办法进一步限制他们下一步的发展。 Boss Ma turns on the Taobao net, searched Mangomi above, after entering to rushing to purchase the page, a number in his looks at page, said with amazement: „Small Mangomi, the unexpectedly 8 million users clicked on ‚wish’, it is estimated that in the user who he is interested in far more than ten million/countless!” 马老板打开淘宝网,在上面搜索了一下mango-me,进入到抢购页面之后,他看着页面上的一个数字,惊讶的说:“小小的一台mango-me,竟然有八百万用户点击了‘想要’,估计对他感兴趣的用户何止千万！” A core staff nods saying: „Mangomi this product also truly non-solution, the mp3 industry quickly scolded Li Mu and Liu Qiangdong ascended the sky, they caused such a thing, rushed to smash others rice bowl completely.” 一个核心员工点头说道:“mango-me这款产品也确实无解,mp3行业快把李牧和刘镪东骂上天了,他们弄出这么一个东西,完全就是奔着砸别人饭碗来的。” Boss Ma beckons with the hand, said: „I want to say is not Mangomi this model of product has multi- awesome, or some multi- rascals, what I want to say that e-Commerce retail domain market space broad, small mp3, 8 million people in online conducted the close attention to it, enlarges to look at the entire industry by this data the outlook, will discover, this is a domain that has the endless imagination! Also strengthened me to step in the determination of this domain!” 马老板摆了摆手,说:“我想说的不是mango-me这款产品有多牛逼,或者有多无赖,我想说的是,电子商务零售领域的市场空间有多广阔,一款小小的mp3,有八百万人在网上对它进行了密切关注,透过这个数据放大去看整个行业的前景,就会发现,这是一个拥有无尽想象力的领域！也更加坚定了我要涉足这个领域的决心！” Everyone is deep to be so, the Taobao net establish time is not long, but it has almost no fumble practice stage, comes up to lift up high the skyer, to fiercely attack directly, the rapidness of this period of time development speed, was equivalent to a previous life Taobao two years of doing matter simply gives to complete, Li Mu this fiercely attacking strategy, made the retail of e-Commerce demonstrate the tremendous industry potential, otherwise Boss Ma not such firm must compete with Li Mu. 所有人都深以为然,淘宝网成立的时间不长,但是它几乎没有任何摸索实践阶段,一上来就高举高打、迎头猛攻,这段时间的发展速度之快,简直相当于把上辈子淘宝两年做的事情都给做完了,李牧这种猛攻策略,也让电子商务的零售行业展现出了巨大的行业潜力,否则马老板也不会这么坚定的要跟李牧竞争。 Lu Zhaoxi opened the mouth to say at this time: „Li Mu this fellow , takes advantage of the resources in the conformity resources the aspect is really a talent, the wrist/skill shakes, the record companies in Mainland and Hong Kong , Taiwan became gathered round him to wag the tail the pug dog of close to, struggled to rush own product to be authorized to them sells, moreover I inquired, the contract that they signed was overbearing, the Taobao net not only pulled out 20%, wanted them first to supply goods and also press they three months of account periods, but this, they were the noisy crowds wells up with the Taobao net to cooperate even, first did not say how many this partially can give the Taobao net to bring profit, the list on to the Taobao net. The influence promotion, was a very valuable wealth.” 陆照喜这时候开口道:“李牧这个家伙,在整合资源、利用资源的方面真是个天才,手腕一抖,内地和港台的唱片公司就都成了围着他摇尾巴的哈巴狗,争着抢着把自己的产品授权给他们销售,而且我打听了一下,他们签的合约霸道至极,淘宝网不但抽成20%,要他们先供货、还压他们三个月的账期,可即便这样,他们还是一窝蜂的涌上去跟淘宝网合作,先不说这部分会给淘宝网带来多少利润,单就对淘宝网的影响力提升,就是一笔非常宝贵的财富了。” Boss Ma said: „This is the right to speak of great platform! You have a look at Wal-Mart, they are such repertoire, the supplier struggle to rush to work with them, the Taobao net is also same, Li Mu day of help/gang Mo Wenwei sells 120,000 special editions, these 120,000 special editions definitely sold to Mo Wenwei fans, if he will sell Andy Lau's special edition tomorrow? Perhaps can also create for day hundreds of thousands sales volumes, on this sales volume, he has made the record company kneel down only sufficiently.” 马老板说:“这就是大平台的话语权！你们看看沃尔玛,他们就是这样的套路,供应商还是争着抢着要跟他们合作,淘宝网也是一样,李牧一天帮莫纹蔚卖出去十二万张专辑,这十二万张专辑肯定都卖给了莫纹蔚的粉丝,如果他明天卖刘德华的专辑呢？或许也能创造一天十几万张的销量,单就这个销量来说,他就已经足以让唱片公司下跪了。” Saying, Boss Ma is showing a faint smile, said: „ This to us is also the good deed, first, the Taobao net helped us strengthen the development opportunities and infinite imagination of this industry ; 说着,马老板微微一笑,又道:“不过这对我们来说也是好事,首先,淘宝网帮我们坚定了这个行业的发展空间以及无限想象力; Next, the rapid development of Taobao net, making our investors favor to this industry, how hardly goes to talk with me, they were driving looking I saying: jak, hurries to imitate the Taobao net to make 2, you are China currently are capable of also having the foundation to imitate Taobao only to make 2 enterprises, the issue of money we solve, you only need to try hard to do, can see our investors taking advantage of this anxiously now to this industry ; 其次,淘宝网的迅速发展,让我们的投资人对这个行业非常看好,几乎不用我去怎么动嘴皮子,他们就主动找上我说:jak,赶紧模仿淘宝网做二,你是华夏目前唯一有能力也有基础去模仿淘宝做二的企业,钱的问题我们解决,你只需要努力干,借此也能看出我们的投资人现在对这个行业有多急切; Finally, I am also glad to see appearance that Li Mu eats around recklessly, he Mangomi consignment link already enough he drinks a pot, now he also controls consignment of recording in oneself hand, I must have a look but actually, how he possibly dealt with the huge shipments, once his turnover were motionless, he must harm the consumer, when the time comes the reputation of Taobao net will certainly drop unceasingly, but our suitable time introduced our platforms, matched we complete fast logistics system, on can obtain without labor fisherman's profit. ” 最后,我也非常乐于见到李牧不顾一切胡吃海喝的样子,他把着mango-me的发货环节就已经够他喝一壶的了,现在他又把唱片的发货也控制在了自己手里,我倒要看看,他怎么可能应付得了这么庞大的发货量,一旦他周转不动,他就必然要伤害到消费者,到时候淘宝网的口碑一定会不断下降,而我们适时机的推出我们自己的平台,搭配我们完整快速的物流体系,就可以坐收渔翁之利了。” Cai Chongxin said: „Chief Ma, the summer Brand Day activity of this Taobao net, I thought that we can also make an issue, their majority of this Brand Day activity participation is the electronic products enterprise, moreover overwhelming majority are centralized in Shenzhen, once summer Brand Day formally opens sells, the Shenzhen logistics demand will certainly rise dramatically, when the time comes we control express will certainly also receive the related order of massive Brand Day activity, when the time comes we can delay this large stock of goods intentionally the handling speed, for example all express presses for several days not to have the storehouse in Shenzhen, slows down the entire logistics cycle significantly.” 蔡崇新说:“马总,这次淘宝网的暑期品牌日活动,我觉得我们也可以做一点文章,他们这次品牌日活动参与的大部分都是电子产品企业,而且绝大部分都集中在深市,一旦暑期品牌日正式开售,深市的物流需求一定会暴增,到时候我们控制的快递一定也会收到大量品牌日活动的相关订单,到时候我们可以故意延缓这批货的周转速度,比如所有快递在深市压上几天不出库,大幅度放慢整个物流周期。” Boss Ma nods, said: „Necessary competitive method must have, since the enterprise of Taobao net Brand Day cooperation some so many Shenzhen enterprises, we regard the first battlefield Shenzhen when the time comes.” 马老板点了点头,说:“必要的竞争手段是一定要有的,淘宝网品牌日合作的企业里面既然有那么多家深市企业,那我们到时候就把深市当成第一战场。” Afterward, Boss Ma to of Sun Tongyu early time senior statesmen said: „Tongyu, comes to pay close attention to the Taobao net Brand Day concrete movement by you, must grasp their cooperative enterprise promptly, as well as these enterprise products in the Taobao online selling in advance situation, then estimates a Brand Day total sales volume and total sales volume data to me, as well as alone an estimate consignment quantity of Shenzhen place!” 随后,马老板又对早期元老之一的孙同雨说:“同雨,由你来密切关注淘宝网品牌日的具体动作,一定要及时掌握他们合作企业、以及这些企业产品在淘宝网上的预售情况,进而给我估算出一个品牌日的总销售额、总销量数据,以及单独深市一个地方的预计发货数量！” Sun Tongyu said immediately: „Without the issue, I starts to do today.” 孙同雨当即说道:“没问题,我今天就开始做。” The Boss Ma injunction said: „Must be as far as possible accurate, more accurate that you estimate, our next step strategic plans also more can play the best effect.” 马老板嘱咐道:“一定要尽量精准,你估算的越准,我们下一步的战略部署也就越能够起到最好的效果。” „Does not have the issue!” “没问题！” ...... …… At exactly 8 : 00, Taobao net Mangomi instant kill rushes to purchase starts again. 八点整,淘宝网mango-me的秒杀抢购再度开始。 This time, the instant bearing capacity of although Taobao net server also had the considerably large promotion, but flickers 5 million people access requests that the time server records, makes the speed of entire server appear some postponements, but is well powerful in the system construction, system was only the speed slow, but has not hindered normally rushed to purchase to order. 这一次,虽然淘宝网服务器的瞬时承载能力又有了相当大的提升,但瞬时间服务器记录的五百万人次的访问请求,还是让整个服务器的速度显得有些延缓,不过好在系统架构非常强大,系统只是速度慢了下来,但并没有妨碍到正常的抢购下单。 The sales of these 500,000 machines have not compared 100,000 instant kill slow many, from opening selling since that moment, order turnover on the large screen started to roll at the extremely quick speed unceasingly, below hundred basically could not see clearly the digit, the speed that thousand figures rolled was also quick, entire 500,000 machines, the six minutes of unexpectedly in opening selling were sold out! 这五十万台机器的销售并没有比十万台的秒杀慢多少,从开售的那一刻起,大屏幕上的订单成交量就开始以极快的速度不断滚动,百位以下基本上看不清数字,千位数滚动的速度也很快,整整五十万台机器,竟然在开售的六分钟时间内就被抢购一空！ Six minutes 500,000, the Taobao net set the record of MU Online / miracle, naturally, this also benefits from the Mangomi excellent industrial design, as well as is close to the pricing of cost infinitely, it now already in the mp3 industry easily accomplished, same rank product price although of other mp3 brands drop lower and lower, but does not have one to be able under to search the Mangomi abnormal 368 prices, Li Mu pushes this price not to gain does not compensate, but other manufacturers , to push this price, feared that sells one to owe every time dozens. 六分钟五十万台,淘宝网又创下了一个奇迹,当然,这也得益于mango-me出色的工业设计,以及无限接近成本的定价,它现在已经在mp3行业里摧枯拉朽,其他mp3品牌的同级别产品价格虽然一降再降,但是始终没有一家能够下探到mango-me变态的368价格,李牧推这个价格不赚不赔,但其他厂商要是想推这个价格,怕是每卖一台都要亏个几十块。 The entire Taobao net boiled, although their almost one point of money earned, for also the logistics and distributions of these 500,000 Mangomi worry, but everyone is still excited, this 500,000 instant kill completely, making the strength of Taobao net obtain the further proof! 整个淘宝网沸腾了,虽然他们几乎一分钱赚不到,还为了这五十万台mango-me的物流配送操碎了心,不过大家依旧非常激动,这次五十万台秒杀殆尽,让淘宝网的实力得到了进一步的证明！ After the people burst with joy, Li Mu stands up claps again and again, said loudly: „Then was makes the entire industry witness the MU Online / miracle time! Immediately informs the major warehousing, tonight starting from, produces goods full power!” 众人沸腾过后,李牧站起身来连连拍手,大声说道:“接下来就是让全行业见证奇迹的时刻了！立刻通知各大仓储,今天晚上开始,全力出货！” ( To be continued.) (未完待续。)
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