RINAPE :: Volume #6

#588: Saves them in the water and fire

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Du Wei receives the Mo Wenwei call time, is defending in the later period of the taping room records the teacher to do, Li Mu accompanies her to come today as before, saw that the cell phone made a sound . Moreover the one who makes the phone call is Mo Wenwei, her then hastily goes out of the taping room, connected the call. 杜薇接到莫纹蔚电话的时候,正在录音棚守着录音老师做后期,李牧今天依旧陪着她过来,眼看手机响了,而且打来电话的是莫纹蔚,她便急忙走出录音棚,接通了电话。 „Sister Wei.” “蔚姐姐。” Du Wei always sweet-talking , the young girl heart is very heavy, therefore is kind to the Elder Brother elder sister's name, in Hong Kong she called Mo Wenwei, making Mo Wenwei enjoy extremely, at this time heard Du Wei to open the mouth to call itself in the telephone, she was happier. 杜薇一向嘴甜,又少女心特别重,所以对哥哥姐姐的称呼都非常亲切,在香港的时候她就这么称呼莫纹蔚,让莫纹蔚极为受用,这时候在电话里听到杜薇一开口就这么称呼自己,她心里就更开心了。 „Little Wei, the elder sister telephones mainly to want thank you, you really helped the elder sister be too many are too many, making the elder sisters not know how should thank you well......” “小薇,姐姐打电话来主要是想谢谢你,你真是帮了姐姐太多太多,让姐姐都不知道该怎么感谢你才好了……” Du Wei knows that Li Mu is pushing Mo Wenwei «Fruit of Mid-Summer», therefore listened to her saying that said on hastily: „Sister Wei, this matter you cannot thank me, this is Brother Li Mu does.” 杜薇知道李牧在推莫纹蔚的《盛夏的果实》,所以听她这么说,就急忙说道:“蔚姐姐,这件事你可不能谢我,这都是李牧哥哥做的。” The Mo Wenwei sound said extremely gently: „That must first thank you be.” 莫纹蔚声音极是柔和的说:“那也要先谢谢你才是。” Saying, Mo Wenwei was also saying: „Your does there have the Mr. Li telephone? Can the convenient words give the elder sister one?” 说着,莫纹蔚又道:“你那里有李先生的电话吗？方便的话可以给姐姐一下吗？” Du Wei said with a laugh: „I turn head issue you, but does Brother Li Mu by me, want me to ask him to answer the telephone now?” 杜薇笑着说:“我回头发给你,不过李牧哥哥现在就在我旁边,要不要我叫他来接一下电话？” Mo Wenwei said surprisedly: „Mr. Li with you in the same place?” 莫纹蔚惊奇的说:“李先生跟你在一起？” „Yes.” Du Wei said: „We in the taping room, recorded two new songs yesterday, later period of doing.” “是呀。”杜薇说:“我们在录音棚呢,昨天录了两首新歌,在做后期。” „Real?” Mo Wenwei closely examines her immediately: Does the new song that „you record plan to attain Hong Kong to try? If any gives the elder sister, the elder sister helps you hit the list in Hong Kong, has the Cantonese song? If there is a Cantonese song it would be the best!” “真的吗？”莫纹蔚立刻追问她:“你录的新歌有没有计划拿到香港来试一试？如果有的话就交给姐姐,姐姐帮你在香港打榜,有没有粤语歌？如果有粤语歌的话就最好不过了！” Du Wei laughs, said: „Cantonese song, Brother Li Mu said that must attain Hong Kong to hit the list, I turn head asked that his, does not know how he arranges.” 杜薇嘻嘻一笑,说:“有一首粤语歌,李牧哥哥说要拿到香港打榜呢,我回头问他一下,不知道他怎么安排的。” Mo Wenwei says immediately: „If hits the list, the elder sister tries certainly to help! Right, the Elder Brother, he will also certainly help your!” 莫纹蔚立刻说道:“如果打榜的话,姐姐一定尽全力帮忙！对了,还有哥哥,他也一定会帮你的！” Du Wei but actually also frank, not polite, said directly: „Good, I first thank you Sister Wei, you and others my, I called Brother Li Mu to make the call.” 杜薇倒也直爽,没多客气,直接说:“好呀,那我就先谢谢你啦蔚姐姐,你等我一下,我叫李牧哥哥来听电话。” Li Mu is standing at this moment records the teacher behind is listening to him to conduct the careful revision and splicing to the song detail silently, at this time Du Wei in drew his lower hem behind gently, stands on tiptoes to start in his ear saying: „The Sister Wei telephone, she said that must thank you.” 李牧此刻正站在录音老师的身后默不作声的听他对歌曲细节进行细致的修改与拼接,这时候杜薇在身后轻轻拉了拉他的衣摆,踮起脚在他耳边说道:“蔚姐姐的电话,她说要谢谢你呢。” Li Mu nods, comes out from inside with Du Wei together, this took the telephone, said with a laugh: „Miss don't hello/you good.” 李牧点点头,和杜薇一起从里面出来,这才接过电话,笑着说:“莫小姐你好。” „Chief Li hello/you good!” The Mo Wenwei sound even somewhat shivers, said rarely anxiously: „You helped I such big busy, I really do not know how should thank you well......” “李总你好！”莫纹蔚的声音甚至都有些颤抖,难得紧张的说:“你帮了我这么大的忙,我真的是不知道该怎么感谢你才好……” Li Mu said with a smile: „The slight effort why so polite, I am also because yesterday's Little Wei took the D machine to recommend this song to me, therefore had the opportunity to hear. Truly is a very good song, the song name and present season perfect arrangement, but I listened to Little Wei saying that your record company must wait till will start to push this special edition in Mainland at the end of next month, she said that wants to make me hurry while being midsummer , helping you push out this song, when if autumn pushed the season again, therefore I hurried to arrange.” 李牧笑道:“举手之劳何必这么客气,我也是因为昨天小薇拿着d机给我推荐这首歌,所以才有机会听到。确实是一首非常好的歌曲,歌名又和现在的季节完美搭配,可我又听小薇说,你们唱片公司要等到下个月底才开始在内地推这张专辑,她说想让我赶紧趁着正值盛夏、帮你把这首歌推出去,如果等到秋天再推就过了时节了,所以我就赶紧安排了一下。” Li Mu naturally must leave Du Wei the favor, Mo Wenwei listened to this saying, truly feels grateful Du Wei genuinely, actually Du Wei some are not quite comfortable, obviously is the matter that Li Mu takes responsibility, why must speak of itself on. 李牧自然是要把人情都留给杜薇,莫纹蔚听了这话,也确实是打心眼里感激杜薇,倒是身边的杜薇有些不太自在,明明就是李牧做主的事情,干嘛要说到自己身上来。 Mo Wenwei is thanks, said: „Before the company, had not extracted the energy to come in Mainland to do to be widely disseminated, in addition in the manufacture of Mainland special edition has problems, therefore delayed some days.” 莫纹蔚又是一通感谢,说:“公司之前一直没有抽出精力来在内地做大面积推广,再加上内地专辑的制作上出了点问题,所以延迟了一些天。” Li Mu asked her curiously: „Hasn't special edition manufactured?” 李牧好奇的问她:“专辑还没制作好？” Mo Wenwei said: „Just manufactured, compared with original plan late a half month.” 莫纹蔚说:“刚制作好,比原定计划晚了半个多月。” The Li Mu intention moves, hastily asked her: „How many copies did you prepare?” 李牧心念一动,急忙问她:“你们准备了多少份拷贝？” Mo Wenwei said: „Magnetic tape and D altogether 300,000.” 莫纹蔚说:“磁带和d一共三十万张。” Li Mu surprise asked her: „Are so few?” 李牧诧异的问她:“这么少？” Mo Wenwei said: „The first edition will not manufacture generally too many, this special edition first manufactured 300,000 somewhat to take risk, fierce that quite because the music market withers now, moreover to be honest, the Mainland piracy operator compared with our speeds, we could not sell them quickly much.” 莫纹蔚说:“第一版一般都不会制作太多,这张专辑首批制作三十万张已经有些冒险了,因为现在唱片市场萎缩的比较厉害,而且说实话,内地的盗版商比我们的速度快多了,我们根本卖不过他们。” Intention that Li Mu moved a moment ago, then thought that the genuine special edition is very unique resources, by him the understanding the Mainland market, actually Mainland audiovisual products market pirating has many reasons rampant, pirating small advantage some no doubt is a very big reason, but the genuine marketing channel is too weak is also very big reason, is not only the audio-video product, the Mainland books are also same, Yanjing this big city is better, 23 small city cities, hundreds and thousands of bookstores, possibly only then New China Bookstore is selling the genuine books and audio-video products, other bookstores and video stores all sell pirating, strange isn't the really consumer willing to spend? It is not, in the small city, many pirating books also sells according to the marked price in the bookstore, one cent not small advantage, but is the consumer too has not chosen. 李牧刚才动的心念,便是觉得正版专辑是一个非常独特的资源,以他对内地市场的了解,其实内地音像市场盗版猖獗有很多原因,盗版便宜一些固然是一个很大的原因,而正版销售渠道太弱也是很大的原因,不光是音像制品,内地的图书也是一样,燕京这种大城市还好一些,二三线小城市里,成百上千家书店,可能只有新华书店在卖正版图书和音像制品,其他的书店、音像店全卖盗版,真怪消费者不舍得花钱吗？并不是,在小城市,许多盗版图书在书店里也是按照标价卖,一分钱也不便宜,只不过是消费者没有太多选择而已。 As for the audio-video product, the price spread is not very big, pirated the magnetic tape little to say 4-5 Yuan ordinary, manufactured fine 7-8 Yuan, again many can on ten, the price of genuine not miss many, but to the dealer, sold the genuine the profit is lower than sells pirating, they did not enter the genuine goods, the consumer bought to pirate the magnetic tape and D must spend, if the truly credible genuine marketing channel, in them a large number are willing to spend several Yuan to buy the genuine, after all they will like a singer buying his special edition. 至于音像制品,价格差距也并不是很大,普通盗版磁带少说四五块钱,制作精美一些的七八块钱,再好些的能上十块,正版的价格也没差多少,但是对经销商来说,卖正版的利润远低于卖盗版,以至于他们根本就不进正版货,消费者买盗版磁带和d也是要花钱的,如果有一个真正靠谱的正版销售渠道,他们中相当一部分愿意多花几块钱买正版,毕竟他们喜欢一个歌手才会买他的专辑。 The record company is also very awkward, they also hope that can sell the special edition to 23 even 4-5 line cities, but without the means that they absolutely , there would be no own marketing channel, these will sell pirating to earn the full video store boss not to help them sell the genuine special edition, even if the market will have the space, to be valuable, they will unable to develop, only e-Commerce will have this special strength, will spread the logistics network of national through postal service system, e-Commerce can sell entire China any corner the genuine special edition. 唱片公司也很尴尬,他们也希望能够把专辑卖到二三线甚至四五线城市去,但是没办法,他们根本就没有自己的销售渠道,那些卖盗版赚得盆满钵满的音像店老板才不会愿意帮他们卖正版专辑,所以就算是市场还有空间、还有价值,他们也根本开发不到,唯独电子商务才有这个特殊的实力,通过邮政系统遍及全国的物流网络,电子商务可以把正版专辑卖到全华夏的任何一个角落去。 Therefore, now Li Mu thinks is, can attain Taobao online to sell the Mo Wenwei Mainland version special edition, so long as Rock Records to a public authorization, is clear about the copyright chain, to make the consumer believe Taobao net self-management, has the audio-video product of authorization is the genuine, in this case, the consumer can also feel relieved the bold purchase . Moreover, in oneself hand has the product of fitting, that was Tieba (Post It), when the time comes sent the advertisement that topped publicly in Mo Wenwei Tieba (Post It), telling the user can buy the genuine special edition in Taobao Online shopping, in that case, the conversion rate will be perhaps high. 所以,李牧现在想的就是,能不能把莫纹蔚的内地版专辑拿到淘宝网上来卖,只要滚石给一个公开授权,明确版权链条、让消费者相信淘宝网自营的、有授权的音像制品都是正版,这样的话,消费者也就可以放心大胆的购买,而且,自己手里有更贴合的产品,那就是贴吧了,到时候在莫纹蔚的贴吧里发一个公开置顶的广告,告诉用户可以在淘宝网购买正版专辑,那样一来,转化率恐怕会非常高。 As for selling the special edition can the logistics ample capacity that affects the Taobao net to be somewhat beset with problems, Li Mu not be worried actually, because will buy the audio-video product certainly is fans, fans will compare the average consumer to have the patience, therefore the Taobao net can mail in the mail special edition with the draw when the time comes directly, not only will not take the Express Mail Service ample capacity, but also small advantage will be materially beneficial, will not increase in special edition's price too, if otherwise with Express Mail Service, the transport expense can buy two special editions. 至于卖专辑会不会影响淘宝网本来就有些捉襟见肘的物流运力,李牧倒是不担心,因为会买音像制品的一定都是粉丝,粉丝相比普通用户会更有耐心,所以到时候淘宝网可以直接用平邮来邮寄专辑,不但不会占用ems的运力,而且便宜实惠,在专辑本身的价格上不会增加太多,否则如果用ems,运费就能买两张专辑了。 The Li Mu brain transfers fast, wants to be clear about these links, then realized, this pattern may , not only can be used to sell the Mo Wenwei special edition, he can cooperate with Rock Records, sells the special editions of Rock Records all artists, if can curry favor with, perhaps other record companies will also walk, hopes that the Taobao net helps sell the special edition, in that case, this , not only can promote the order volume of Taobao net, to promote Taobao and Alipay fund running water sharply, can bring the practical profit to the Taobao net, because sells a special edition every time, the Taobao net must pull out from inside. 李牧脑子转的飞快,想清楚这些环节,便意识到,这个模式可不只是能用来卖莫纹蔚的专辑,他可以跟滚石合作,卖滚石所有艺人的专辑,如果卖得好,其他唱片公司恐怕也会找上门来,希望淘宝网帮忙销售专辑,如果那样的话,这不但能够大幅提升淘宝网的订单量、提升淘宝和支付宝的资金流水、还能给淘宝网带来切实的利润,因为每卖出一张专辑,淘宝网都要从里面抽成。 At this time asked Mo Wenwei: „Miss don't, can you help me convey a message with the Rock Records high level?” 这时候问莫纹蔚:“莫小姐,你能不能帮我跟滚石的高层传个话？” Mo Wenwei hastily said: „Chief Li you said, I help certainly you transmit promptly.” 莫纹蔚急忙说道:“李总你说,我一定及时帮你传达。” Li Mu said: „I think that Rock Records can my Taobao net authorization, be authorized the Taobao net to sell your recording comprehensively, even is the entire Rock Records recording, the marketing channel of Taobao net is powerful, if they are interested, can first understand that makes the decision again.” 李牧说:“我想滚石能够给我的淘宝网一个授权,全面授权淘宝网销售你的唱片,甚至是整个滚石的唱片,淘宝网的销售渠道非常强大,如果他们感兴趣的话,可以先了解一下再做决定。” Mo Wenwei says immediately: „Good, I help you convey immediately.” 莫纹蔚立刻说道:“好,我马上就帮你转达。” Li Mu simply said: „That line, I and others your news, or you can give them my telephone, making them contact me directly.” 李牧便道:“那行,我等你消息,或者你可以把我的电话给他们,让他们直接跟我联系。” Mo Wenwei then said: „You wait a bit, I record your number with.” 莫纹蔚便说:“那你稍等,我拿笔过来记一下你的号码。” ...... …… The Rock Records high level was also thoroughly is startled by a «Fruit of Mid-Summer» night of becoming a hit matter, the reaction speed of Mainland performance market also made them pleasantly surprised, was not only some private performance companies, the central TV Station same song sent out the invitation, the reason was very simple, Mo Wenwei really fire. 滚石的高层也是彻底被《盛夏的果实》一夜爆红的事情惊到了,内地演出市场的反应速度也让他们惊喜,不光是一些民营演艺公司,就连中央电视台的同一首歌都发出了邀请,原因很简单,莫纹蔚真的火了。 Now, the Mainland broadcasting station had similar half to broadcast this song or is broadcasting, the selection and broadcast quantity on Easy Music Network continually is also raised, speed quick scary, this can certainly draw the special edition sale largely, but Rock Records high level very depressed thinks that this time wanted certainly small advantage these hateful piracy operators, but no matter, the Mo Wenwei fame and worth came up, this to the company came is huge, the wealth of sustainable utilization. 现在,内地的电台有差不多一半播了这首歌或者正在播,易听网上的点播量也在不断提升,速度快的吓人,这一定是可以大幅拉动专辑销售的,只不过滚石高层很郁闷的认为这次肯定又要便宜那些可恨的盗版商了,不过无所谓,莫纹蔚的名气和身价都上去了,这对公司来是一个巨大的、可持续利用的财富。 When the Mo Wenwei Li Mu's words conveyed to the Rock Records high level, the Rock Records high level excited enough to must support to sob to the information that she conveyed simply. 当莫纹蔚李牧的话转达给滚石高层的时候,滚石高层对她转达来的这条信息简直激动到要相拥而泣。 Rock Records is one has the record company that the music pursues very much, demon rock three is also they holds single-handedly, can say, not only promoted the Hong Kong , Taiwan popular music, promoted the rock and roll development of Mainland, but their these years circumstances may really be as miserable as the family/home, is almost various types does not have the means of livelihood, is not the high level does not have the ability, but is they really does not have the means simultaneously fights with the piracy operator and digitized tide. 滚石是一个很有音乐追求的唱片公司,魔岩三杰也是他们一手捧出来的,可以说不但推动了港台流行音乐,也推动了内地的摇滚乐发展,但是他们这几年的境遇可实在是惨到家了,几乎就是各种没活路,不是高层没有能力,而是他们实在是没有办法同时跟盗版商以及数字化浪潮作斗争。 Actually, Rock Records these high levels are very insightful, they know that YY, knows Easy Music Network, knows the Taobao net, although they do not understand e-Commerce, but they know that the pattern of Taobao net, they know, the Taobao net can solve their so many years in most serious concern marketing channel that the Mainland market faces! Moreover Li Mu must work with them unexpectedly on own initiative, this makes them excited. 其实,滚石的这些高层还是很有眼光的,他们知道yy、知道易听网,也知道淘宝网,虽然他们不懂电子商务,但他们知道淘宝网的模式,他们知道,淘宝网能够解决他们这么多年在内地市场面临的最严重的问题销售渠道！而且李牧竟然主动要跟他们合作,这更让他们兴奋不已。 Therefore, within a half hour, Li Mu receives the call that Rock Records Executive made, after excited exchanged greetings to give regards, the opposite party gave a Li Mu affirmative answer: Rock Records is willing to take all special editions of all singers to be authorized to the Taobao net sells, and is willing to accept 20% of sales volume to pay to the Taobao net as the commission, 20% sound very high, but to the audio-video product, this proportion has lowered to was touching, even made them have a feeling: Does the Li Mu heaven send to save them in the angel of water and fire? Yes, certainly is! 于是,半个小时之后,李牧接到了滚石老总打来的电话,在激动的寒暄问好之后,对方给了李牧一个肯定的答复:滚石愿意把所有歌手的所有专辑授权给淘宝网进行销售,并且愿意接受将销售额的20%支付给淘宝网作为佣金,20%听起来很高,但是对音像制品来说,这个比例已经低到感人了,甚至让他们产生了一种感觉:李牧是不是上天派来拯救他们于水火的天使？是,一定是！ ( To be continued.) (未完待续。)
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