RINAPE :: Volume #6

#589: Chen Wan's secondary attack

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Sense of smell of Li Mu to the opportunity and resources in this time few can, wants to help Du Wei deliver a Mo Wenwei favor done at little or no cost, but made him find a new path to e-Commerce, once the Rock Records recording were authorized to Taobao completely sells, Taobao to prove by oneself strong channel strength oneself in the inherent advantage of audio-video product sale domain, Li Mu believe, the Taobao net will certainly become at present the liberator of record company.? Chinese? Novel w . 李牧对商机和资源的嗅觉在这个时代几乎无人能及,原本只是想帮杜薇送莫纹蔚一个顺水人情,但却让他给电商找到了一条新的路子,一旦滚石的唱片全部授权给淘宝来销售、淘宝又以自身强大的渠道实力来证明自己在音像制品销售领域的先天优势,李牧相信,淘宝网一定会成为眼下唱片公司的救星。？中文？小说w.. What is more important, once attains Rock Records, even the authorizations of other record companies, the brand image of Taobao net will also be promoted again, once the record company realized that Taobao net to their importances, oneself can request more resources from them, considers, once these record companies online obtain the benefit in Taobao, they will compromise to Li Mu are more, even their affiliated all singers, regardless of being famous, must sell a face, to record VR, looks like the group star blessing that TV Station often makes to be the same, to the star is only the In short matter, but to the Taobao net, significance. But was significant. 更重要的是,一旦拿到滚石,甚至其他唱片公司的授权,淘宝网的品牌形象也会再一次得到提升,一旦唱片公司意识到淘宝网对他们的重要性,自己就可以向他们索取更多的资源,试想一下,一旦这些唱片公司在淘宝网上得到甜头,他们就会向李牧妥协更多,甚至他们旗下所有的歌手,无论多大牌,都要卖个面子、录上一段vr,就像是电视台经常做的群星祝福一样,对明星来说只是一句话的事情,但对淘宝网来说,意义可就非常重大了。 For example: „Hello I am Andy Lau, my new special edition has distributed, if everyone wants to purchase my genuine special edition, please register, feels relieved to select and purchase to the Taobao self-management! Buys the genuine, on Taobao!” 比如:“大家好我是刘德桦,我的新专辑现已发行,如果大家想购买我的正版专辑,请登录,到淘宝自营放心选购！买正版,上淘宝！” „Hello everyone's good, I am beam Jingru, my new special edition will distribute next month officially, if everyone is interested, must pay attention oh, when the time comes the Taobao net can sell with the bricks-and-motar synchronously, buys the genuine, on Taobao!” “hello大家好,我是梁婧茹,我的新专辑会在下个月正式发行,大家如果感兴趣的话,一定要关注噢,到时候淘宝网会和实体店同步发售,买正版,上淘宝！” „Hi everyone's good, I am Jay Chou......” “hi大家好,我是周杰轮……” In the Li Mu's brain thinks is one after another such picture, if dozens over a hundred singers take down such VR when the time comes, the fame of that Taobao net will upgrade incessantly a level all of a sudden, this effect on the brand, compared with looking for the star represented Taobao also to want useful many directly, each singer had himself dead loyal fans, the star were more, the covered fans user were also more, to the Taobao net, this absolutely was the big good deed of handling big issue with smart power. 李牧的脑子里想到的就是一幅又一幅这样的画面,如果到时候有几十上百个歌星都录下这么一段vr,那淘宝网的名气一下子就会提升不止一个层次,这对品牌知名度的影响,比找明星直接代言淘宝还要有用的多,每一个歌星都有自己死忠的粉丝,明星越多,覆盖的粉丝用户也就越多,对淘宝网来说,这绝对是四两拨千斤的大好事。 Li Mu is even thinking, after oneself made a connection with the record company as well as affiliated singer line, can step in the ticket market at any time, the barley is also good, the Yunglo ticket also to be good, the Tencent Lithography ticket and Alipay ticket is also good, they start is late, now the Mainland performance market has not started truly, the film market has not risen truly, before if at this time had the opportunity, made the online ticket, how basically did not need to push with effort, can achieve the monopoly, had the resources of these record companies after let alone, once their artists performed in Mainland, can direct on online help them do. The ticket sale, to them definitely is also the good deed of wishing for earnestly. 李牧甚至在想,自己打通了唱片公司以及旗下歌星这条线之后,就可以随时涉足票务市场,大麦也好、永乐票务也好、腾训微影票务、支付宝票务也好,他们起步的时候都已经非常晚了,现在内地的演艺市场还没有真正起步,电影市场也没有真正崛起,这时候如果有机会以前做线上票务,基本上不用怎么费力去推,就可以做到垄断,更何况自己有这些唱片公司的资源之后,一旦他们的艺人在内地演出,自己可以直接在线上帮他们做票务销售,对他们来说肯定也是求之不得的好事。 Rock Records Executive is careful to this matter, he makes General Manager of Rock Records in Yanjing subsidiary company relate with Li Mu immediately, the communication signing time, they are willing to come to sign with Li Mu momentarily, in all special editions of all artists their hands is authorized to the Taobao net help completely sells, Li Mu returns to the covered passageway: „We can sign momentarily, but you, if thinks that the special edition gets online in the Taobao net as soon as possible, must send several staff, to have the samples of all special editions to be stationed in the Taobao net, the staff of assistance Taobao net completes the collection and upload work of special edition content, the speed of upload is faster, the special edition gets online the speed of sale is also quicker.” 滚石的老总对这件事情非常上心,他立刻让滚石驻燕京分公司的总经理跟李牧联系,沟通签约时间,他们愿意随时来跟李牧签约,把他们手里所有艺人的所有专辑全部授权给淘宝网帮忙销售,李牧回复道:“我们随时可以签约,不过你们如果想专辑尽快在淘宝网上线,就得派几名员工、带着所有专辑的样品驻扎到淘宝网,协助淘宝网的员工做好专辑内容的采集及上传工作,上传的速度越快,专辑上线销售的速度也就越快。” Rock Records Yanjing subsidiary company General Manager took a stand immediately: „We can reassign five staff to go to the Taobao net to coordinate immediately to upload the work.” 滚石燕京分公司总经理当即表态:“我们可以立刻抽调五名员工前往淘宝网配合上传工作。” „Good.” Li Mu simply said: „Like this, will come Taobao to sign the contract tomorrow morning directly, if you are convenient, can directly comes the staff and special edition sample of also belt/bring docking together, I make one arrange the photographer, tomorrow a contract bamboo slip, starts to upload the work immediately.” “好。”李牧便道:“这样,明天上午直接来淘宝签合同吧,如果你们方便的话,可以直接把对接的员工和专辑样品也一起带过来,我让人安排摄影师,明天合同一签,就立刻开始上传工作。” The opposite party asked: „Chief Li, when the time comes our special editions, if produces the order, what pattern the consignment link is?” 对方问:“李总,到时候我们的专辑如果产生订单,发货环节是什么模式？” Li Mu said: „You give us the special edition ahead of time, we have many warehousing internally, the matter of consignment arrange by us.” 李牧说:“你们把专辑提前交给我们,我们在国内有多个仓储,发货的事情由我们来安排。” The opposite party relax immediately, if makes him be responsible for delivering goods, for a short time how he has really not known should, originally manpower on hand are not many, but must send the Taobao net five people to make the information upload, cannot care about the matter of consignment. 对方立刻松了口气,如果让他来负责发货,他一时半会还真不知道该如何着手,本来手头的人手就不多,还要派到淘宝网五个人做信息上传,根本也顾及不到发货的事情。 Li Mu is also controllable for the consignment link, the way that therefore the link of consignment in own, future Boss 2 business possibly majorities must deliver goods with this warehousing dispersion operates, ahead of time makes these staff practice acquiring a skill is also the good deed. 李牧也是为了发货环节可控,所以才把发货的环节拿在自己手里,未来的b二业务可能大部分都要用这种仓储分散发货的方式来运作,提前让这些员工练练手也是好事。 ...... …… Mo Wenwei «Fruit of Mid-Summer» is still fermenting continually, the broadcasting station and TV Station also started to join the army of circulation broadcast, the heat degree of song continued to rise, Mo Wenwei also entered the view of whole nation all of a sudden, her manager a day altogether receives the invitations and offer of more than 20 Mainland performance business today, was counted the premium, the new price has even achieved three times of past appearance money, moreover many Mainland TV Station contacted in her manager, invited on Mo Wenwei various types of program circulars. 莫纹蔚《盛夏的果实》还在持续发酵,电台、电视台也都开始加入了循环播放的大军,歌曲的热度持续走高,莫纹蔚也一下子进入了全国人民的视野,她的经纪人今天一天一共收到了二十多个内地演出商的邀请和报价,算上溢价,新的价格甚至已经达到了以往出场费的三倍,而且很多内地的电视台都在跟她的经纪人联系,邀请莫纹蔚上各种节目通告。 The managers told Mo Wenwei, she could be busy over the next several months, even could place Mainland 80% time, Mo Wenwei listened joyfully incomparable, in the back of Hong Kong, was big markets that had ten hundreds of millions population, but currently, oneself have the opportunity to go to Mainland this huge market to prove itself finally! 经纪人告诉莫纹蔚,未来的几个月她可能要非常忙了,甚至可能要把80%的时间放在内地,莫纹蔚听了欣喜无比,在香港的背后,是一个拥有十几亿人口的大市场,而现在,自己终于有机会去内地这个庞大市场里证明自己了！ Mo Wenwei also spread over the entertainment world of entire Hong Kong , Taiwan at the matter of Mainland fire suddenly all of a sudden, particularly the person of music circle, these with Mo Wenwei relates well hit the telephone congratulation, the relations general or no relations, is mainly cramming ferociously the Mainland present development situation, as well as this Muye Science and Technology background background, they also hope some day, oneself can be pounded by the similar good luck. 莫纹蔚忽然在内地大火的事情一下子也传遍了整个港台的娱乐圈,尤其是音乐圈的人,那些与莫纹蔚关系好的纷纷打来电话祝贺,关系一般或者没什么关系的,则主要是在恶补内地眼下的发展情况,以及这个牧野科技的来头背景,他们也希望有朝一日,自己能被同样的好运砸中。 9 : 30 pm, the Mo Wenwei manager calls a telephone her, this time she is excited somewhat abnormally, said excitedly: „Karen, I just received a call, Mainland TV Station invited on you circular!” 晚上 9 点半,莫纹蔚的经纪人又给她打来一个电话,这次她还是兴奋的有些失常,激动的说:“karen,我刚刚接到一个电话,又有一家内地电视台邀请你上通告！” Mo Wenwei asked her curiously: „Which TV Station is this time?” 莫纹蔚好奇的问她:“这次是哪家电视台？” „Xiangnan TV and «Happy Camp», you make, this program now is the Mainland most fiery/popular most fiery/popular variety files, does not have one! Its viewing ratio in Mainland as high as bursting! Can on this program, basically be even surpasses a major suit!” “湘南卫视、《快乐大本营》,你造吗,这台节目现在是内地最火爆最火爆的综艺档,没有之一！它的收视率在内地高到爆棚！能上这台节目的,基本都是一线甚至超一线大牌！” The managers said right, since Chen Wan joins «Happy Camp», takes into «Happy Camp» after Who is the Undercover? this Game, «Happy Camp» rides to be above mundane thoughts in the variety show, now has become the Mainland variety show viewing ratio highest program, moreover surpasses the second largest truncation, absolute liking a crane among chickens. 经纪人说的没错,自从陈婉加入《快乐大本营》,又把谁是卧底这款游戏带进《快乐大本营》之后,《快乐大本营》就在综艺节目里一骑绝尘,现在已经成了内地综艺节目收视率最高的节目,而且超出第二名一大截,绝对的鹤立鸡群。 The viewing ratio was high, the fame was big, the vision of «Happy Camp» program group was also high, now can by the star who «Happy Camp» invited, basically was Hong Kong , Taiwan and Mainland A-lister, places before today, in the two years quite quiet Mo Wenwei will be definitely not has a liking for by «Happy Camp», but her rapid being lucky, lets «Happy Camp» today somewhat cannot repress. 收视率高了,名气大了,《快乐大本营》节目组的眼光也高了,现在能够被《快乐大本营》邀请的明星,基本上都是港台以及内地的一线明星,放在今天之前,这两年比较沉寂的莫纹蔚是肯定不会被《快乐大本营》看上的,但今天她的迅速走红,让《快乐大本营》也有些按耐不住了。 Actually, «Happy Camp», even if realized that rapid being lucky of Mo Wenwei, will not react quickly, after all program group it has certain tsundere mood, they will be different to other TV Station, noisy crowd snatches a star, future several issues of program honored guests have subscribed let alone, even to make the Mo Wenwei program, least must wait till will have the time next month. 其实,《快乐大本营》就算是意识到莫纹蔚的迅速走红,也不会这么快就做出反应,毕竟节目组本身还是有一定傲娇的情绪在的,他们绝不会跟其他电视台一样,一窝蜂似的去抢一个明星,更何况未来好几期的节目嘉宾都已经订好了,就算是想做莫纹蔚的节目,最少也得等到下个月才有时间。 Reason that such quickly on invitation Mo Wenwei, actually the most essential reason is Chen Wan. 之所以这么快就邀请莫纹蔚,其实最关键的原因是陈婉。 Just returned to Yanjing Chen Wan to discover YY from Hunan, when pushed Mo Wenwei, realized that this was Li Mu desirably for it, otherwise Easy Music Network pushed her, Muye Science and Technology YY was impossible also to follow to push, uniting efforts of such big sounds and two companies, it is estimated that also only then Li Mu can achieve. 刚从湘都回燕京的陈婉发现yy在推莫纹蔚的时候,就意识到这是李牧刻意为之,否则易听网推她也就罢了,牧野科技的yy不可能也跟着去推,这么大的动静、两家公司的协力,估计也只有李牧才能做到。 Chen Wan although does not know why Li Mu must such vigorous pushes Mo Wenwei, however in her ideological mode, only then an idea, since Li Mu has the demand in this aspect, how regardless of oneself must find the way to help him improve on perfection, she has no feeling to Mo Wenwei, no friendship, all for Li Mu. 陈婉虽然不知道李牧为什么要这么大力的去推莫纹蔚,但是在她的思维模式里只有一个想法,既然李牧有这方面的需求,那自己无论如何也得想办法帮他锦上添花,她对莫纹蔚没什么感觉,更没什么交情,一切都是为了李牧。 Therefore she calls to suggest director Zhou Sheng of program group immediately, wants to invite Mo Wenwei to attend the program as soon as possible, Zhou Sheng also somewhat would rather not from the beginning, because scurries to please somewhat to fall surface of program group at the same time, on the other hand makes the Mo Wenwei program now, program plan that must affect to arrange inevitably, the star running schedule is very tight, temporarily adjusts others not necessarily to have the time coordination. 于是她立刻打电话跟节目组的导演周升建议,希望尽快邀请莫纹蔚来参加节目,周升一开始还有些不太情愿,因为一方面这么上赶着有些跌节目组的面儿,另一方面现在做莫纹蔚的节目,势必要影响定好的节目计划,明星档期都很紧,临时调整人家不一定有时间配合。 However Chen Wan convinced him with a theory: „Muye Science and Technology now greatly thrust Mo Wenwei and her special edition, if our fast response, has very big opportunity to conduct a situation to do with them again, if we make the Mo Wenwei program as soon as possible, perhaps they upward time will also push Du Wei that issue of program to be the same fiercely, pushes Mo Wenwei program again a time.” 不过陈婉却用一个理论来说服他:“牧野科技现在正在大力推莫纹蔚和她的这张专辑,如果我们快速响应,有很大的机会再和他们进行一场合作,如果我们尽快做出来莫纹蔚的节目,或许他们还会向上次猛推杜薇那一期节目一样,再推一次莫纹蔚的节目。” This saying, Zhou Sheng makes the decision immediately, anything do not think, hurries to invite Mo Wenwei, so long as that side Mo Wenwei determines to participate, the time entire program group of next record program works overtime, recorded two issues one time, this time works overtime for day, records three issues, moreover must first record Mo Wenwei that period, this can without changing other star record time, comes out the Mo Wenwei festival table of contents fast, the broadcast time of although following several period program will postpone for a week, the time of star record is not changed, on does not need to be coordinated the running schedule with them, therefore. Did not matter. 这话一出,周升立刻作出决定,啥也别想了,赶紧邀请莫纹蔚吧,只要莫纹蔚那边确定参加,下一次录制节目的时候整个节目组加加班,原本一次录两期,这次加班一天,录三期,而且要先录莫纹蔚的那一期,这样就可以在不改变其他明星录制时间的情况下,快速把莫纹蔚的节目录出来,虽然后续几期节目的播放时间会顺延一个礼拜,不过明星录制的时间不变,也就不需要跟他们重新协调档期,所以也就无所谓了。 Zhou Sheng all of a sudden is so careful to Mo Wenwei, reason that the reason not for other, for Muye Science and Technology that powerful incomparable generalization ability, «Happy Camp» can ride to be above mundane thoughts, the basic reason was Muye Science and Technology is the first issue of program of Chen Wan alliance created the large-scale propaganda preheating, advanced an astonishing altitude the viewing ratio of program all of a sudden, this he naturally hopes that time can cooperate again one time with Muye Science and Technology taking advantage of Mo Wenwei. 周升之所以一下子对莫纹蔚这么上心,原因不为别的,就是为了牧野科技那强大无比的推广能力,《快乐大本营》之所以能够一骑绝尘,根本原因就是牧野科技为陈婉加盟的第一期节目做了大规模的宣传预热,一下子就把节目的收视率推到了一个惊人的高度,这一次他自然希望能够借着莫纹蔚再跟牧野科技合作一次。 ( To be continued.) (未完待续。)
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