RINAPE :: Volume #6

#587: Plants good because of the good results

LNMTL needs user funding to survive Read More

The Easy Music Network backstage demonstrated that before eight points, the broadcast number of times of this song is 250,000, in front of many broadcast several million even tens of millions songs, this number cannot be regarded according to the facts anything. 易听网的后台显示,八点之前,这首歌的播放次数是二十五万,在众多播放次数百万甚至数千万的歌曲面前,这个数据实在算不得什么。 However, by 8 : 30 times, the YY current capacity inducts unceasingly, the broadcast number of times of this song achieved astonishingly 3.2 million, moreover this digit is still increasing unceasingly, not only has considerable amount of users to circulate repeatedly, many users start private to chat or the group chat to the friend recommend this song. 但是,到了八点半的时候,yy的流量不断导入,这首歌的播放次数就达到了惊人的320万,而且这个数字还在不断攀升,不仅是有相当数量的用户在反复循环,还有很多用户开始私聊或者群聊给朋友推荐这首歌。 Then, Mo Wenwei Tieba (Post It) also explodes the fire. 接着,莫纹蔚的贴吧也爆火起来。 The user who listens to this song massively comes following the sound, several hundred thousand people gather in Tieba (Post It) to highly praise this song, suddenly Mo Wenwei became tonight's current capacity biggest Tieba (Post It). 大量听完这首歌的用户循声而来,几十万人汇聚贴吧里盛赞这首歌,一时间莫纹蔚吧成了今晚流量最大的贴吧。 Hong Kong, 11 : 00 pm, Mo Wenwei just went to sleep, then receives itself in the phone call that the Rock Records manager makes, just connected the call excited, the manager in telephone that on shouts with the Taiwan accent: „Karen, pays attention the trend in Mainland network?” 香港,晚上11点,莫纹蔚刚刚睡下,便接到自己在滚石的经纪人打来的电话,刚接通电话,经纪人在电话那头就激动不已的用台湾腔喊道:“karen,有没有关注内地网路上的动态？” Mo Wenwei curious asking: „Mainland network? What's wrong?” 莫纹蔚好奇的问道:“内地网路？怎么了？” „Aiya, such big matter haven't you made?” “哎呀,这么大的事情你还不造嘛？” Mo Wenwei said: „How?” 莫纹蔚说:“到底怎么了？” Opposite party exciting shouting of: „Your fire! Your this penetrating fire in a stove! You make your new special edition that «Fruit of Mid-Summer», how many times tonight was broadcast in the Mainland network?” 对方兴奋的大喊:“你火了！你这次彻底火了！你造你新专辑的那首《盛夏的果实》,今晚在内地网路上被播放了多少次吗？” „How many times?” Mo Wenwei curious asking. “多少次？”莫纹蔚好奇的问。 „6.88 million times!” “六百八十八万次！” Mo Wenwei was startled to sit from the bed all of a sudden, pursued asks: „What did you say? 6.88 million broadcasts?” 莫纹蔚惊得一下子从床上坐了起来,追问道:“你说什么？六百八十八万次播放？” „Right!” The opposite party also said: „Also, I told you, your Tieba (Post It) now also penetrating fire in a stove! An evening were many 70 ten thousand fans, the Mainland Internet users praised your song in your Tieba (Post It), simply was the network grand occasion!” “没错！”对方又说:“还有,我跟你讲,你的贴吧现在也彻底火了！一晚上多了七十多万粉丝,内地的网民都在你的贴吧里夸赞你这首歌,简直是网路盛况！” Mo Wenwei somewhat does not clarify the mind: „In the evening why suddenly some so many broadcasts and attention? Was this too also scary?” 莫纹蔚有些搞不清头脑:“一个晚上为什么会突然有这么多播放和关注？这也太吓人了吧？” „Because Mainland that YY makes the pop-up window recommendation that ultra held in the mouth to you! I spoke the roar to you, this pop-up window had the fierce roar! So long as it pushes a roar, simultaneously more than ten million Internet users in network will see, the entire Taiwan altogether 22 million people, its pop-up window, 10 million people saw, you did say fiercely?” “因为内地的那个yy给你做了一个超叼的弹窗推荐啊！我跟你讲吼,这个弹窗有多厉害吼！它只要推一次吼,同时在网路里的上千万网民都会看到,整个台湾一共才两千两百万人,它一个弹窗,就有一千万人看到,你说厉不厉害？” A Mo Wenwei brain dizziness, is the star most sensitive is the data, movie box office many, special edition sales volume many, song list's several and selection and broadcast many times, in the brain of star, the extremely sensitive calculators, they can in the shortest time, convert the influence the correlation data. 莫纹蔚的脑子一阵眩晕,做明星的最敏感的就是数据,电影票房多少、专辑销量多少、歌曲榜单第几名、点播多少次,在明星的脑子里,有一部极其敏感的计算器,他们可以在最短的时间内,把相关数据折算成影响力。 The Mo Wenwei music is not hot in the mainland, 98 years of special edition sales volumes in the Mainland sales volume declared to the outside is 400,000, actually altogether the sales volume has not arrived at 300,000, business develops not many, the presence price could not come up, the most important reason lacks the exposure in Mainland, now own new special edition song unexpectedly are about many overnight the 7 million broadcasts, this sensitometry was before has a dream simply does not dare to imagine. 莫纹蔚的音乐在大陆并不算火,98年的专辑销量在内地的销量对外宣称是四十万张,其实一共销量还没到三十万,商演不多,出场价格也一直上不去,最重要的原因就是在内地缺乏曝光量,现在自己的新专辑主打歌竟然一夜之间多了将近七百万次播放,这种曝光度简直是之前做梦都不敢想象的。 Thinks of YY, Mo Wenwei could not somewhat have felt the mind from the beginning, later suddenly realize, this is the Li Mu's industry, oneself had heard, because YY is not popular in Hong Kong, therefore oneself record Muye Science and Technology and Muye Pictures these two company names, has not deliberately recorded YY. 想到yy,莫纹蔚一开始还有些摸不着头脑,随后才恍然大悟,这是李牧的产业,自己曾经听说过,因为yy在香港并不普及,所以自己只是记着牧野科技和牧野映象这两家公司名字,并没有刻意去记yy。 However now thinks, oneself and Li Mu is also only casual acquaintance, why does he help push the new special edition not making a sound? The doubts moment, Mo Wenwei remembers Du Wei all of a sudden, all of a sudden universality of contradictions. 不过现在想起来,自己和李牧也只是一面之缘,他为什么不声不响的帮忙推自己新专辑？疑惑片刻,莫纹蔚一下子想起杜薇,一下子茅塞顿开。 She is very intelligent, quick thought through the interest relations, although does not know that is Du Wei looks for the Li Mu help to push own new special edition on own initiative, but Li Mu helped push, looked certainly in the Du Wei face. 她很聪明,很快就想通了其中的利益关系,虽然不知道是不是杜薇主动找李牧帮忙推自己的新专辑,但李牧帮忙推了,就一定是看在杜薇的面子上。 At this time, Mo Wenwei also said in the manager: „Now your song hit rate also rising of keeping, I just renovated, already 7 million!” 这时,莫纹蔚在经纪人又说道:“现在你的歌曲点击量还在不停的涨,我刚刚刷新了一下,已经七百万了！” Mo Wenwei hastily asked her: „What is the website address? I look now.” 莫纹蔚急忙问她:“网站地址是什么？我现在看一下。” Saying, then got out of bed the bedroom, turned on the computer of study room. 说着,便起床出了卧室,打开自己书房的电脑。 The network understanding of Mo Wenwei Mainland are not many, what she is most familiar is Tieba (Post It), because looks to own Tieba (Post It) in often, although fans are not many, but content overwhelming majorities in Tieba (Post It) are to support and praise oneself content, can satisfy a vanity of star, she too did not understand as for Easy Music Network. 莫纹蔚对内地的网络了解不多,她最熟悉的是贴吧,因为经常会到自己的贴吧里看一看,虽说粉丝不算多,但贴吧里的内容绝大多数都是支持和赞美自己的内容,还是很能满足一个明星的虚荣心,至于易听网她就不是太了解了。 Mo Wenwei often listens to the people of record company to chat the right infringement issue of Mainland network, actually, record company so many years of Hong Kong , Taiwan have been very difficult to open the Mainland market, the main reason is because pirates. 莫纹蔚经常听唱片公司的人聊起内地网络的侵权问题,其实,港台的唱片公司这么多年一直都很难打开内地的市场,最主要的原因就是因为盗版。 Before 2000, has been saying the Mainland pirating magnetic tape and D, because the legal not perfect reason, the record companies in Hong Kong , Taiwan basic had no means with the domestic piracy operator, generally speaking, the new special edition of traditional version just went on the market in Hong Kong , Taiwan, the Mainland edition of simplified version has not manufactured, the piracy operator has sold everywhere the magnetic tape and D of pirating is, the pirating production cost was extremely low, a magnetic tape paid the commodity price even only then 1-2 RMB, the cost to the record company was even insufficient, the means have not naturally competed with them, moreover record company in Mainland basic on does not have any marketing channel, most audio-video products. The shop only sells pirating, manufactured in a rough way pirating, when pirating sells, manufactures fine pirating to treat as the genuine to sell, the consumer is very in any case difficult to distinguish. 2000年以前一直在说内地的盗版磁带和d,因为法律不健全的缘故,港台的唱片公司根本拿国内的盗版商没有任何办法,一般来说,繁体版的新专辑在港台刚上市,简体版的内地版本还没制作出来,盗版商就已经把盗版的磁带、d卖得到处都是了,盗版制作成本极低,一盘磁带出货价甚至只有1-2人民币,对唱片公司来说连成本都不够,自然没办法跟他们竞争,而且唱片公司在内地根本就没有什么销售渠道,大部分的音像制品店都只卖盗版,粗制滥造的盗版,就当盗版卖,制作精美一些的盗版则当做正版卖,反正消费者很难鉴别。 After 2000, pirated the magnetic tape and D issue has not solved, the network music braved like mushrooms after a spring rainfall, many website passed to the music piracy online for user free audition download(ing), became the might in a big way killed greatly, not only the record company was disappointed, even piracy operator following was disappointed. 2000年以后,盗版磁带和d的问题还没解决,网络音乐又如雨后春笋般冒了出来,很多网站把盗版音乐传到网上供用户免费试听下载,成了威力更大的大杀器,不光唱片公司受打击,连盗版商都跟着受打击。 However, Mainland has so many music piracy website, only Easy Music Network is very special, although it is also a music piracy platform, but it made a music platform that truly has the influence, moreover there is necessary star Tieba (Post It), to promoting the popularity of star has very big help, Simple Plan and Du Wei in the Easy Music Network fire, therefore they have more than ten million audition data in the network, was only this data enough proves the popularity, it is said now the performance market of Mainland singer must refer to ranking and audition data of Easy Music Network to a great extent, subsequently referred to this/should singer Tieba (Post It) fans data, the summarized information was better. The star, the worth is also higher. 不过,内地有这么多盗版音乐网站,唯独易听网很特殊,虽然它也是一个盗版音乐平台,但是它真正做成了一个具备影响力的音乐平台,而且有配套的明星贴吧,对提升明星的人气有很大的帮助,简单计划、杜薇都是在易听网火起来的,所以他们在网络上有上千万的试听数据,光是这个数据就足够证明人气了,据说现在内地歌手的演出市场都要很大程度上参考易听网的排名和试听数据,继而参考该歌星贴吧粉丝的数据,综合数据越好的明星,身价也就越高。 Mo Wenwei is the vision quite long-term singer, she settles on is not own special edition can sell out many, but has many fans, to have big influence in Mainland, if the piracy operators are even disinclined to pirate a special edition of singer, the fame of that this singer without doubt is very bad, if entire Mainland everywhere is a pirating special edition of singer, popularity certainly high scary of that this singer, for example Teresa Teng, for example Four Great Heavenly King, Tang Yonglin as well as Zhang Guorong. 莫纹蔚属于眼光比较长远的歌手,她看中的不是自己的专辑能卖掉多少,而是自己在内地有多少粉丝、有多大的影响力,如果连盗版商都懒得盗版一个歌手的专辑,那这个歌手的名气无疑是很差的,如果整个内地到处都是一个歌手的盗版专辑,那这个歌手的人气一定高的吓人,比如邓丽君、比如四大天王、谭永麟以及张国容。 When Mo Wenwei saw own that «Fruit of Mid-Summer» on Easy Music Network to the minute every speed that broadcasts tens of thousands time go all out to grow, her entire innermost feelings are also excited and wild with joy ; When she noticed that own Tieba (Post It) fans quantity continually promotes, the post brushing quantity to increase unceasingly, praises the content that are getting more and more to oneself, her is happier the extreme. 当莫纹蔚看到自己那首《盛夏的果实》在易听网上以每分钟好几万次播放的速度拼命增长的时候,她整个内心也是激动与狂喜;当她看到自己贴吧的粉丝数量不断提升、帖子刷量不断增加、对自己赞扬的内容越来越多的时候,她的心情更是好到了极点。 Unknowingly read the post to see 12 : 30 am in Tieba (Post It), Mo Wenwei could not bear renovate " Fruit of Mid-Summer » song page, discovered that broadcast had broken through unexpectedly ten million/countless! This speed makes one unable to believe simply quickly. 不知不觉在贴吧里看帖子看到了凌晨12点半,莫纹蔚忍不住刷新一下《盛夏的果实》歌曲页面,发现播放量竟然已经突破了千万！这速度简直快的让人不敢相信。 Even Simple Plan and Du Wei have not had this treatment, the YY entire user pop-up window recommendation, simply was the promotion of YY maximum effort. 就算是简单计划和杜薇都没有过这种待遇,yy全用户弹窗推荐,简直是yy最大力度的推广了。 Mo Wenwei almost one has not rested late. 莫纹蔚几乎一晚没睡。 Around 5 : 00 am times, broadcast achieved 13 million times, this time she could not shoulder truly, to the end rested. 翌日凌晨五点多的时候,播放量达到了一千三百万次,这个时候的她才真正扛不住,倒头睡了过去。 When she gets out of bed, is afternoon 2 o'clock, the manager telephones of awaken from the sleep her, when she connects the call blurry, the manager said in telephone that excitedly: „Karen, the broadcast number of times in network already 22 million! I listened to the Mainland friend saying that today main street and small alley are playing your song, many Mainland performance companies telephoned approximately business to develop the running schedule with us! They definitely realize you to in the Mainland fire, therefore wants to catch up to follow close on you to decide the cooperation! Moreover the price has more opened was higher, had the family/home company to upturn one time in the foundation that you offered, but I have not complied now.” 等她起床的时候,已经是下午二点钟了,经纪人一个又一个的电话才把她从睡梦中惊醒,当她迷迷糊糊的接通电话时,经纪人在电话那头激动地说:“karen,网路上的播放次数已经两千二百万啦！我听内地的朋友说,今天大街小巷都在放你这首歌,不少内地的演艺公司打电话来跟我们约商演档期呢！他们肯定都意识到你要在内地大火,所以想赶紧跟你定合作！而且价格已经越开越高了,有家公司已经在你原本报价的基础上翻了一倍,不过我现在一家都没有答应。” Mo Wenwei awoke all of a sudden thorough, pleasantly surprised saying: „Is so fierce?” 莫纹蔚一下子醒了个彻底,惊喜的说道:“这么厉害？” „Yes! Even Executive was startled, he said that has a dream has not thought an Internet company really has such strong making star ability, you in the fiery/popular degree of mainland, just get up now simply celebrate the spring festival gala successful singer!” “是啊！连老总都惊了,他说做梦也没想过一家网路公司竟然有这么强大的造星能力,你现在在大陆的火爆程度,简直就是刚上过春节联欢晚会大红大紫的歌星！” Mo Wenwei hastily said: „Aiya, I must hurry to telephone to thank others!” 莫纹蔚急忙说:“哎呀,那我要赶紧打个电话谢谢人家！” The managers hurry to remind her: „Executive makes me pass on to you, must hit to relate with Muye Science and Technology ten million/countless, added that Rock Records can reconstruct magnificently, all looked at your one person!” 经纪人赶紧提醒她:“老总让我转告你,千万要跟牧野科技打好关系,还说滚石能不能再造辉煌,就全看你一个人了！” Rock Records did not feel better for these years, when as the 90's biggest Chinese record company, it is also the network emerges the biggest victim, before Mo Wenwei, Ren Xianqi is the giant star who Rock Records holds finally, besides him, remaining is one pile of old artillery, now is being the temporary shortage time, but YY pushes Mo Wenwei «Fruit of Mid-Summer» suddenly fiercely, to the Rock Records high level, is such as night of spring breeze comes, splendid display of pear blossoms simply suddenly, Rock Records although deeply by the impact of internet, however in this moment, they also realized the internet enormous influence, therefore keen request Mo Wenwei hits good this relations immediately, If this resources can use repeatedly, the significance to Rock Records is very significant. 滚石这几年并不好过,作为90年代最大的华语唱片公司,它也是网络兴起时最大的受害者,在莫纹蔚之前,任闲齐是滚石最后捧出来的巨星,除了他之外,剩下的全是一堆老炮,现在正属于青黄不接的时候,而yy忽然猛推莫纹蔚《盛夏的果实》,对滚石高层来说,简直就是忽如一夜春风来、千树万树梨花开,滚石虽然深受互联网的冲击,但是在这一刻,他们也意识到了互联网的巨大影响力,所以立刻敏锐的要求莫纹蔚打好这层关系,这个资源如果可以反复利用,对滚石来说的意义无比重大。 The Mo Wenwei hear this saying, unavoidably somewhat is at heart intense, she has the sentiment to Rock Records, naturally also hopes that Rock Records can have the opportunity to reconstruct magnificently, if Li Mu really has this strength, the responsibility that oneself shoulder may too be important. 莫纹蔚听完这话,心里也不免有些紧张,她对滚石是非常有感情的,当然也希望滚石能够有机会再造辉煌,如果李牧真有这个实力,那自己肩负的责任可就太重大了。 Mo Wenwei does not have the Li Mu's telephone, can only telephone to Du Wei at this moment, in the process that the telephone puts through, Mo Wenwei was also sighing at heart, this is the type good because of the good results, initially oneself were because Zhang Guorong was partial to Du Wei, therefore stemmed from the respect to Zhang Guorong, subsequently were many for several points to show loving concern to Du Wei, didn't expect Du Wei just now walks a few days, this good results pounded themselves on...... 莫纹蔚并没有李牧的电话,此时此刻只能打电话给杜薇,电话接通的过程中,莫纹蔚也在心里感叹,这就是种善因得善果,当初自己是因为张国容对杜薇偏爱有加,所以才出于对张国容的尊重,继而对杜薇多了几分关爱,没想到杜薇才刚走没几天,这善果就砸到了自己头上…… ( To be continued.) (未完待续。)
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