The strategic plan completes, all preparations to be appropriate, Li Mu instead does not worry. x Chinese x novels...... 战略部署完成、一切筹划妥当,李牧反而不着急了。x中文x小说…… Now Li Mu must do is other results, waits for Fang Xudong, waits for Brother Liu, waits for Lin Lin. 现在李牧要做的就是等结果,等方旭东,等刘师兄,等林琳。 The postal service can also at present in any case anti- previous some time, Boss Ma, even if goes all out to want on his own e-Commerce platform, for a short time is still not possible, a half year of safe period is a Li Mu objective judgment time node, so long as own strategy advances normally, six months later can certainly be in an impregnable position. 反正眼下邮政还能抗上一段时间,马老板就算是拼了命要上他自己的电商平台,一时半会也是不可能的,半年的安全期是李牧客观判断的一个时间节点,只要自己的战略正常推进,半年后自己一定能够立于不败之地。 From Construction logistics system, if does, was not only the 2 businesses of Taobao net had the powerful downstream support, the future Boss 2 businesses also had most initiative of rise, when the time comes only needed to construct a warehousing center by the sort center of each logistics base, can share one set of logistics system, was free from worry to reduce effort. 自建物流系统如果做起来,不光是淘宝网的二业务有了强大的下游支撑,未来的b二业务也有了崛起的最关键要素,到时候只需要在各个物流基地的分拣中心旁边建一个仓储中心,就可以共享一套物流系统,省心省力。 Fang Xudong that side start is quickest, Li Mu bumped the demand with him the same day, he has begun to begin construction, before incorporating that more than 80 the QQ team member, the Muye Science and Technology overall technological strength had very big redundancy, happen to Fang Xudong starting from managed the logistics information to manage the development of system at this time, the manpower was sufficient, therefore he reassigned about 60 development staff simply, formed a research team, day and night start the development work of entire system, meanwhile made the personnel collect the awesome talent in hardware everywhere, began to plan to build the Muye Science and Technology first hardware laboratory. 方旭东那边的启动最快,李牧跟他碰完需求的当天,他就已经着手开始动工,自从收编了那八十多个前qq团队成员,牧野科技整体的技术实力有了很大的冗余,正好方旭东这个时候开始主持物流信息管理系统的开发,人力充足,于是他干脆一口气抽调了将近六十个开发人员,组成一个攻关小组,夜以继日的开始了整个系统的开发工作,同时还让人事部门到处搜罗硬件方面的牛逼人才,着手筹建牧野科技的第一个硬件实验室。 Brother Liu had not been idling over the two days, arranges Mangomi instant kill, while asks the high-end hunter to help collect the dossiers of major express company inside actual management positions in secret, his plan is once instant kill conclusion of Mangomi, he takes the material that the hunter is giving immediately, found the core essential person to speak face-to-face personally, the promotion digs the success ratio of person. 刘师兄这两天也没闲着,一边筹备mango-me的秒杀,一边找高端猎头暗中帮忙搜罗各大快递公司里面实际管理岗位的人事档案,他的计划是一旦mango-me的秒杀结束,他立刻拿着猎头给过来的资料,亲自找到核心关键人面谈,提升挖人的成功率。 As for Lin Lin, Li Mu had not urged that she gives a result as soon as possible, after all the airline resources could not have used for a short time, the present does not have the right person to do let alone, so long as Lin Lin has this resources, moreover was interested that's alright in this matter. 至于林琳,李牧并没有催促她尽快给个结果,毕竟航空公司资源一时半会还用不上,更何况自己现在也没有合适的人来做,只要林琳有这个资源,而且对这件事情感兴趣就行了。 Relaxes with great difficulty, Li Mu then prepared to accompany Du Wei to enter the awning to record, with the Du Wei coordinated good time, Li Mu to drive to meet her ahead of time, after Du Wei boarded, gave Li Mu the earphone, said: „Brother Li Mu, you listen to the Sister Wei new special edition, having a song is ultra.” 好不容易松了口气,李牧便准备陪着杜薇进棚录音了,跟杜薇协调好时间,李牧提前开车接她,杜薇上车之后,把耳机递给李牧,说:“李牧哥哥,你听蔚姐姐的新专辑,有一首歌超好听。” Li Mu has not worried to drive, but received the earphone that Du Wei hands over to put on, Du Wei controls to choose the song, the prelude to make a sound Li Mu with the line of D machine to feel especially familiar, quick, Mo Wenwei that special voice opens sings. 李牧没着急开车,而是接过杜薇递过来的耳机戴上,杜薇用d机的线控选好歌曲,前奏一响起来李牧就觉得格外熟悉,很快,莫纹蔚那特殊的嗓音开唱。 „ Perhaps gives up being able to approach you “也许放弃才能靠近你 No longer sees your you to recall me 不再见你你才会把我记起 The time accumulates this Fruit of Mid-Summer 时间累积这盛夏的果实 In recollection lonely fragrance...... ” 回忆里寂寞的香气……” Unexpectedly is this song! Li Mu one as if returned to previous life at heart 2002 in September, in his mind, Mo Wenwei this «Fruit of Mid-Summer» once the fire after a period of time, where the fire to arriving at can hear this song, goes to bathroom in KTV, in the passed by theater box some people will also certainly sing this song, Mo Wenwei actually «Did after 1998 special edition Oneself» distributed, in the mainland has a big fame, but at present already over the past four years, before «Fruit of Mid-Summer» was lucky, she is actually in the temperature decrease period in Mainland, the popularity not high was not low. 竟然是这首歌！李牧心里一下仿佛回到了上辈子2002年的9月,在他印象中,莫纹蔚这首《盛夏的果实》曾经大火过一段时间,火到走到哪里都能听见这首歌,在ktv去上个厕所,路过的包厢里也一定会有人唱这首歌,莫文蔚其实在1998年的专辑《做自己》发行之后,在大陆就已经有了不小的名气,不过眼下已经过去四年,在《盛夏的果实》走红之前,她在内地其实正处于降温期,人气不高不低。 This song brought back Li Mu many recollections, after listening, Li Mu asked Du Wei: „Is this song the song of new special edition?” 这首歌勾起了李牧不少回忆,听完之后,李牧问杜薇:“这首歌是新专辑的歌曲？” Du Wei nods: „Yes, this D is I comes back from Hong Kong Sister Wei delivers me.” 杜薇点点头:“是啊,这张d是我从香港回来的时候蔚姐姐送我的。” Li Mu curious asking: „When does this special edition distribute?” 李牧好奇的问道:“这张专辑是什么时候发行的？” Du Wei said: „In the first half of the year distributed in Hong Kong , Taiwan, but Mainland has not started to push probably, Sister Wei said, the record company must wait till will push this special edition in Mainland in mid to late July.” 杜薇说:“上半年就在港台发行了,不过内地好像还没开始推,蔚姐姐说,唱片公司要等到七月中下旬才会在内地推这张专辑。” Li Mu nods, says with a smile: „This song, if pushes, definitely meets the fire.” 李牧点了点头,笑道:“这首歌如果推起来,肯定会大火的。” Du Wei laughs, said: „I also thought so, the Sister Wei voice is special.” 杜薇嘻嘻一笑,说:“我也这么觉得,蔚姐姐的嗓音非常特别。” Li Mu asked her: „Your own song preparation how?” 李牧问她:“你自己的歌准备的怎么样了？” Du Wei said: „Prepares! Later enters the awning to strive to display well, best is one day handles.” 杜薇说:“都准备好啦！待会儿进棚争取好好发挥,最好是一天搞定。” The art or technique of singing is good, the condition good singer, a day records two songs to be very relaxed, two days can record a special edition, moreover special edition quality also high scary, Li Mu also believes that the Du Wei strength, two song day of time records should the issue is not big. 唱功好、状态好的歌手,一天录两首歌很轻松,有的两天能录一张专辑,而且专辑质量还高的吓人,李牧也相信杜薇的实力,两首歌一天时间录下来应该问题不大。 ...... …… Du Wei in taping room displays extraordinary good today, if not the recording technician strives for perfection, Li Mu even thought that she can the one-take casting as a whole, «Next Station, Tian Hou» this song under her annotation, is much stronger than previous life that two person idol combination, raised a level the emotional expression of entire song completely, but in «First Day» this song, Du Wei also showed oneself unusual penetrating power and rhythm, first after listening she sang «Next Station, Tian Hou», then listens to her to sing «First Day», was felt by Li Mu to what truly was called calmly, if virgin and moving. If fast, is sharply contrasted, actually the big letting person cannot bear clap to commend. 录音棚里的杜薇今天发挥出奇的好,如果不是录音师精益求精,李牧甚至觉得她可以one-take一次成型,《下一站天后》这首歌在她的诠释下,比上辈子那个双人偶像组合要强得多,把整首歌的情感表达也完全拔高了一个层次,而在《第一天》这首歌里,杜薇也表现出了自己非同一般的穿透力与节奏感,先听她唱完《下一站天后》之后,再听她唱《第一天》,让李牧真正感受到了什么叫做静若处子、动若脱兔,反差极大,却大的让人忍不住拍手称赞。 The recording technician also appreciate to the performance of Du Wei, but to safeguard has enough material as well as achieves later perfectly the song, he requested Du Wei to sing two, Li Mu stood outside the taping room looks at Du Wei, sighed at heart, Du Wei the biggest title will be the singer, although she will also certainly have the talent at the performance in the future, but really had no way to be mentioned in the same breath with the music, Muye Pictures can lead her in the film and television was farther, but her music needed a strong record company to support, only then the big record company can give her to provide the powerful all-around support, for example song, manufacture, packing and recording release., The concert execution wait wait/etc. etc., these cannot provide, or was very difficult to realize. 录音师也对杜薇的表现非常赞赏,但为了保障后期有足够的素材以及把歌曲做到最完美,他还是要求杜薇多唱了两遍,李牧站在录音棚外面看着杜薇,心里感叹,杜薇将来最大的头衔一定是歌手,虽然她在表演上也有天赋,但和音乐真的没法同日而语,牧野映象可以带她在影视上走的更远,但她的音乐还是需要一个强大的唱片公司支撑,只有大唱片公司才能给她提供强大的全方位支撑,比如歌曲、制作、包装、唱片发行、演唱会执行等等等等,这些都是自己提供不了,或者很难实现的。 The matter in his present were too many, at present are also of many a plan logistics company, is impossible to have the energy to do the recording again, but the purchase record company is not realistic, one is to need the fund is huge, another was the record company could not find the outlet in the mire now, future China, the market space of film and television company will be getting bigger and bigger, but the music market hehe, after the national was used to the digital music, the declining tendency of recording industry is irreversible. 他现在手里的事情太多了,眼下又多了一个物流公司的规划,不可能再有精力搞唱片,而收购唱片公司也不现实,一个是需要资金庞大,再一个是唱片公司现在自己都在泥沼里找不到出路,未来的华夏,影视公司的市场空间会越来越大,但音乐市场就呵呵了,国民习惯了数字音乐之后,唱片行业的颓势就已经不可逆了。 Not only Li Mu does not have the energy to make the music company now, even was Easy Music Network he does not want to take again in own, went to Hong Kong Tan Yaocheng to look for itself before, had disclosed Baidu wanted the full purchase the intense intention, Li Mu also to say purchase plan that favored, he did not ask for money, Baidu cannot put out many cash now, he wanted the Baidu stock, making Baidu merge Easy Music Network, oneself did not want other, so long as Baidu stock. 不仅李牧现在没有精力做音乐公司,甚至是易听网他都不想再拿在自己手里了,去香港之前谭耀成找过自己,透露过百度想要全盘收购的强烈意图,李牧也说了一个自己倾向的收购方案,他不要钱,百度现在也拿不出多少现金,他要百度的股份,让百度把易听网并购,自己不要别的,只要百度股份。 The hot potato that as the matter stands, not only after oneself discard, will touch the copyright issue, but can also catch the Baidu SF Express car(riage) to gain one, at present Li Mu and Baidu have no direct conflicts of interest, because at the same time Baidu had not conducted the imitation attempt to the Li Mu's product, on the other hand, Li Mu is not truly interested in the search engine, this thing is too high to the request that the technology accumulates, has this time, oneself do other is better. 这样一来,自己不但丢掉了一个以后会触及版权问题的烫手山芋,还能够搭上百度的顺风车赚上一笔,眼下李牧和百度没有任何直接的利益冲突,一方面因为百度一直没有对李牧的产品进行模仿尝试,另一方面,李牧也确实对搜索引擎不感兴趣,这玩意对技术积累的要求太高,有这个功夫,自己做点其他的更好。 The earnestly seeking degree of Baidu to Easy Music Network should continually rise, Li Mu has decided at heart, so long as Tan Yaocheng looks for itself again, oneself told his own cooperation intention clearly, then hurried to discuss that the proportion and bamboo slip contract, made the change, oneself later was the Baidu shareholder to consider as finished safely. 百度对易听网的渴求程度应该是不断上升的,李牧心里已经打定主意,只要谭耀成再找自己,自己就明确告诉他自己的合作意向,然后就赶紧谈比例、签合同、做变更,自己以后安心做百度股东算了。 Because had the mind set on this thought that Li Mu then felt, oneself must before Easy Music Network has not acted, helping Du Wei save some capital, not only need go all out to push her new song, but must help her draw a personal connection, at present the Mo Wenwei new special edition is a very good turning point. 正因为抱定了这个念头,李牧便觉得,自己得在易听网还没有出手之前,帮杜薇多积攒一些资本,不但要拼命推她的新歌,还得帮她拉点人脉,眼下莫纹蔚的新专辑就是一个很好的契机。 The Mo Wenwei future definitely is a long-time A-lister, the song world and film circle evergreen, at present her the movie is very hot in Mainland, but the song also owes a crucial moment, «Fruit of Mid-Summer» is doomed to be hot, at present what is interesting is Rock Records has not started to push this song in Mainland, this is also tallies with own memory, because in oneself impression this song is popular in the nation truly is ** month's matter, if at this time ahead of time use Easy Music Network and YY helped her push wave fiercely, ahead of time by her and this song in the Mainland fire, believes that she was also certain can the intention gratitude, or at least. Thought that owed itself a favor. 莫纹蔚的将来肯定是一个长久的一线明星,歌坛、影坛常青树,眼下她的电影在内地很火,但是歌曲还欠点火候,《盛夏的果实》注定会火,但是眼下有意思的是滚石还没有开始在内地推这首歌,这跟自己的记忆也是吻合的,因为自己印象中这首歌真正红遍全国就是**月份的事情,如果自己这个时候提前利用易听网和yy帮她猛推一波、提前让她和这首歌在内地大火,相信她也一定会心怀感激,或者至少觉得欠了自己一个人情。 Oneself and Mo Wenwei has no too the contact, the contact also because of Du Wei, oneself help her, deliver her on own initiative the favor, she should be clear that are to the Du Wei face, looked helps in the Du Wei face, then, passed the burden this favor to Du Wei on. 自己和莫纹蔚没什么太多接触,接触也都是因为杜薇,自己主动帮她、送她人情,她心里应该清楚自己是给杜薇面子、看在杜薇的面子上才帮忙,如此一来,也就把这个人情转嫁到杜薇身上了。 As for Rock Records, Li Mu also having a mind makes them experience itself in the music domain making star strength, YY wants right bottom pop-up window, puts on the link of Easy Music Network «Fruit of Mid-Summer», this song can be seen and heard by tens of millions Internet users, if Rock Records realized that own making star ability, will certainly be interested in this type of propaganda channel extremely, if later wants also to have possibly with own resources, but must first look after to oneself Du Wei, she development in film and television does not need them to worry, so long as they arrange full power well in the career development of music domain Du Wei , on can give. Their YY resources, helping them make the star, when the time comes comes a contract of strategic cooperation again, oneself help Rock Records push the singer, Rock Records brings to make the film and television development the singer to oneself, win-win. 至于滚石,李牧也有心让他们见识见识自己在音乐领域的造星实力,yy只要一个右下角弹窗,把《盛夏的果实》在易听网的链接放上去,这首歌就可以被数千万网民看到、听到,如果滚石意识到自己的造星能力,就一定会对这种宣传渠道极为感兴趣,以后如果想用自己的资源也不是没可能,不过首先要把杜薇给自己照顾好了,她在影视上的发展不用他们担心,只要他们全力把杜薇在音乐领域的事业发展安排好,自己以后就可以给他们yy的资源,帮他们造星,到时候再来一份战略合作的合同,自己帮滚石推歌手,滚石把歌手拿来给自己做影视发展,双赢。 Although Easy Music Network without attaining the authorization of record company, but Easy Music Network and beforehand Baidu mp3 are different, the latter only provides the right infringement download(ing) entrance taking advantage of the legal blank, it is the tool rather than the platform, therefore basically cannot play the role that the promotion, drums up support, but Easy Music Network is different, it can definitely the direction that now affects ten million people to listen to music, is the music platform in the true sense, the Easy Music Network recommendation resources and list gold content, wants strong many many compared with these broadcasting station and TV Station ranking, if Rock Records could not completely understand that this, that also would have no downward a step cooperation was necessary. 虽说易听网并没有拿到过唱片公司的授权,但是易听网和之前的百度mp3不一样,后者只借着法律空白只提供侵权下载的入口,它是工具而不是平台,所以基本上起不到推广、造势的作用,但是易听网则是不同,它现在完全可以影响千万人听歌的方向,是真正意义上的音乐平台,易听网的推荐资源及榜单含金量,比那些电台、电视台的排行榜还要强的多的多,如果滚石看不透这一层,那也就没有往下一步合作的必要了。 Thinks of here, Li Mu sent a message to Easy Music Science and Technology person in charge, making him place in the home page's first Boss anner recommendation the Mo Wenwei latest special edition immediately , to promote the resources to the biggest stand, simultaneously communicates with Business Director Ding Jian, 8 : 00 pm prime times, give Mo Wenwei new special edition special pop-up window on YY, pop-up window facing all online YY users, happen to at the end of June is the midsummer, makes Business promote the archives of department to think a subject, the lord pushes Mo Wenwei that «Fruit of Mid-Summer». 想到这里,李牧给易听科技的负责人发了一条短信,让他立刻把莫纹蔚最新的专辑放在首页第一个banner推荐上,给最大的站内推广资源,同时又跟商务总监丁健沟通,今天晚上八点黄金时间,在yy上给莫纹蔚的新专辑一个专门的弹窗,弹窗面对所有在线的yy用户,正好六月底已经是盛夏了,就让商务推广部门的文案想一个主题,主推莫纹蔚那首《盛夏的果实》。 Ding Jian does not dare to neglect, arranges the inspector general personally. 丁健不敢怠慢,亲自安排监督。 4 : 00 pm, Du Wei has recorded two songs, later earliest handles tomorrow afternoon or the day after tomorrow, when the time comes finally the end product will also come out in that time. 下午 4 点,杜薇就已经录完了两首歌,后期最早会在明天下午或者后天上午搞定,到时候最终成品也会在那个时间出来。 Li Mu is impatient, tonight will give the super big present that she has a dream cannot think to Mo Wenwei, does not know after she receives this big ritual , what mood can be, but Li Mu cared that is other Du Wei «Next Station, Tian Hou» prepares, when Hong Kong hits the list, how she will return this favor with practical action. 李牧已经迫不及待了,今晚自己就会给莫纹蔚送一份她做梦都想不到的超级大礼,不知道她收到这份大礼之后会是一种什么样的心情,不过李牧更关心的,是等杜薇的《下一站天后》准备在香港打榜的时候,她会怎么用实际行动来回报这份人情。 She is a smart person, certainly understands that the way of exchange of gifts between friends , helping Du Wei full power, that is all. 她是个聪明人,一定明白投桃报李的方式,就是全力去帮杜薇,仅此而已。 ...... …… Afternoon time, Mo Wenwei new special edition «Greatest Hits» had gone to the Easy Music Network home page ** anner. 下午的时候,莫纹蔚的新专辑《含情莫莫》就已经上了易听网首页**anner。 Easy Music Network in the Mainland music audition domain is no.1 that deserves, the person who therefore starting from afternoon, pays attention to Mo Wenwei this special edition starts to increase unceasingly. 易听网在内地的音乐试听领域是当之无愧的no.1,所以从下午开始,关注莫纹蔚这张专辑的人就开始不断增加。 However Li Mu has not incited Easy Music Network to push «Fruit of Mid-Summer» with emphasis, they push the whole piece special edition, pushes the duty of song specifically, leaves delivery ability more powerful YY, compares YY, Easy Music Network is responsible for the warm field, YY is the true climax! 不过李牧并没有授意易听网重点推《盛夏的果实》,他们只是推整张专辑,具体推主打歌的任务,还是留给投放能力更加强大的yy,相比yy,易听网只是负责暖个场,yy才是真正的重头戏！ 8 : 00 pm, the national online YY user ten million/countless receives a right bottom pop-up window advertisement simultaneously. 晚上 8 点,全国在线的千万yy用户同时收到一个右下角弹窗广告。 These days, the YY user has been used to this small pop-up window, the content that because YY pushes basically does not have hardly broad, is all kinds of consultation, soft broad, therefore the user does not repel, but this time, the content on small pop-up window is very simple, the personal picture of Mo Wenwei new special edition title page, is a few words words ultra chain archives: 这段时间,yy用户已经习惯了这种小弹窗,因为yy推的内容基本上没有硬广,都是各式各样的咨询、软广,所以用户对此并不排斥,而这一次,小弹窗上的内容很简单,有一张莫纹蔚新专辑封面的个人照片,然后就是一个两句话的超链文案: The first line: „You had once said that will love me forever......” 第一行:“你曾说过,会永远爱我……” The second line: The click listens respectfully to this in the summer most moved love story...... 第二行:点击聆听这个夏天最伤感的爱情故事…… So long as the user clicks on the ultra chain, will be automatic in ie opens the Easy Music Network «Fruit of Mid-Summer» song page, and starts to broadcast automatically. 只要用户点击超链,将自动在ie打开易听网《盛夏的果实》歌曲页面,并且自动开始播放。 The entire archives are very simple, and has no flashy but lacking substance content, but the conversion rate of this pop-up window advertisement achieved 25%, is in music class pop-up window the conversion rate very high. 整个文案很简单,也并没有什么华而不实的内容,但是这个弹窗广告的转化率达到了25%,是音乐类弹窗里转化率非常高的了。 25%, in other words, a evening's time, several million people listened to this «Fruit of Mid-Summer». 25%,也就是说,一个晚上的功夫,就有数百万人收听了这首《盛夏的果实》。 As one at the song of this summer fire, it will have the background and quality of fire, so long as promotes the rhythm to follow, making its early one month of fire also very relaxed, but wants to let this song in one in the evening on the thorough fire, even if record company are very difficult to realize, because record company , to achieve such strong promoted delivery ability, cost still high scary that its needs to invest, to having the record companies of lots of singer, they are very difficult to centralize the so big resources to a singer, except for YY, almost no channel can achieve. 作为一首本来就会在这个夏天大火的歌曲,它本身就具备大火的底蕴和素质,只要推广节奏跟上,让它早一个月火起来也非常轻松,但是想让这首歌在一个晚上就彻底大火,即便是唱片公司自己都很难实现,因为唱片公司如果想达到这样强大的推广投放能力,其所需要投入的成本也会高的吓人,对拥有大量歌手的唱片公司来说,他们很难集中如此大的资源给一个歌手,除了yy,也几乎没任何渠道可以做到了。 ( To be continued.) (未完待续。)