RINAPE :: Volume #6

#578: Does something secretly( third, asked monthly ticket!)

LNMTL needs user funding to survive Read More

Because Mangomi instant kill moves everyone to limit purchases, therefore 500,000 machines are 500,000 orders and 500,000 packages, these 500,000 packages must concentrate in a time send out, moreover must safeguard the effectiveness and security, if after placing 2010, this but actually at all will not be any major problem, but places the present, will be unlikely to be digested to any city fast. 由于mango-me秒杀活动每人限购一台,所以五十万台机器就是五十万个订单、五十万个包裹,这五十万个包裹要集中在一个时间段发出,而且要保障时效性和安全性,如果放在2010年以后,这倒根本不算什么大问题,但是放在现在,给到任何一个城市都不太可能被快速消化。 Once 500,000 machines estimated according to Li Mu's, disperses to six cities, the logistics pressure of consignment will reduce, Li Mu this 25%, 25%, 20%, 10%, 10% and 10% division weights possibly not that precise, but is unimportant, so long as reasonable that's alright, has some biased that orders on the whole finally is not cannot the cross-regional mail, in that case, is the order effectiveness cycle of few part user long some, injures is not big to overall. 而一旦五十万台机器按照李牧的预想,分散到六个城市,发货的物流压力就会减轻许多,李牧这个25%、25%、20%、10%、10%、10%的划分权重可能不是那么的精确,不过并不要紧,只要大体上合理就行,最后有偏颇的那部分订单也不是不可以跨区域邮寄的,那样一来,也不过是少部分用户的订单时效周期长一些,对整体来说伤害并不大。 Regarding Li Mu's weight division, a Liu Qiangdong also slightly thinking, then saying of approval: „Very reasonable, pressed the proportion that you said to manage . Moreover, I later with participating in the Brand Day enterprise communicated, asks that they wanted us for the delivering goods demand.” 对于李牧的权重划分,刘镪东也只是略一思索,便赞同的说道:“很合理,就按你说的这个比例去办了,另外,我待会儿就跟参与品牌日的企业沟通一下,问问他们有没有要我们代发货的需求。” Li Mu asked him: „Did activity soon start to push?” 李牧问他:“活动快要开始推了吧？” Liu Qiangdong nods: „Tomorrow will start to push out comprehensively.” 刘镪东点点头:“明天开始全面往外推。” Li Mu said: „That first does not worry to communicate with them, first has a look at our selling in advance patterns to receive the big result.” 李牧说:“那就先不着急跟他们沟通,先看看咱们这次预售的模式能收到多大的成效。” Liu Qiangdong understands the Li Mu's meaning, this Brand Day moves, Taobao has not welled up altogether Li Mu's these sales gimmicks, but only prepares to use the selling in advance pattern of Li Mu proposition, the general logic is: In view in the product of Brand Day special price sale, the Taobao net will soon formulate three shifts, the selling price over thousand Yuan products, the user paid in advance 50 Yuan advance payment, can the purchase be usable 100 Yuan when the activity day on the same day ; The selling price over 500 Yuan, below 1000 Yuan products, the user pays in advance 34 Yuan advance payment, can the purchase be usable 68 Yuan when the activity day on the same day ; The selling price over 100 Yuan, below 300 Yuan products, the user pays in advance 20 Yuan advance payment, can be usable 40 Yuan on the activity day on the same day. 刘镪东明白李牧的意思,这次品牌日活动,淘宝没有一股脑把李牧的那些促销手段都涌上,而是只准备采用李牧提议的预售模式,大概的逻辑就是:针对即将在品牌日特价销售的产品,淘宝网制定了三个档位,售价在千元以上的产品,用户预付五十元定金,就可以在活动日当天购买时抵用100元;售价在五百元以上、一千元以下的产品,用户预付三十四元定金,就可以在活动日当天购买时抵用68元;售价在一百元以上、三百元以下的产品,用户预付二十元定金,就可以在活动日当天抵用40元。 This sells in advance the advance payment not to return, if the user had not made up the payment for goods purchase on the activity day on the same day, then regards as automatically gives up purchasing the power and advance payment, therefore, in view of the fact that the user need pays the cost ahead of time, the user who therefore pays the advance payment will be small in the proportion that the activity day reneged on a promise on the same day, although did not remove has the activity day to purchase on the same day directly, but sold in advance the quantity is also a very effective reference data, if sold in advance the effect very good, then needed to communicate generation of delivering goods things with the factory, at that time the factory saw the actual data, on the one hand will not be worried, on the other hand will also mix the goods quantity reasonably ahead of time. 这个预售定金是不退还的,用户如果在活动日当天没有补足货款购买,则视为自动放弃购买权及定金,所以,鉴于用户需要提前付出成本,所以付定金的用户在活动日当天反悔的比例会非常小,虽然也不排除有活动日当天直接购买的,但预售数量也是一个非常有效的参考数据,如果预售效果很好,那么就有必要跟厂家沟通代发货的事情,那个时候厂家看到实际数据,一方面不会担心,另一方面也会合理提前调配货品数量。 Liu Qiangdong does not have the opinion to the Li Mu's proposition, nods saying: „I grasp the time first to decide the matter of warehousing, then goes to chat with ZJS Express.” 刘镪东对李牧的提议没有意见,点点头说:“那我就抓紧时间先把仓储的事情定下来,然后去跟宅急送聊一聊。” „Good.” “好的。” ...... …… Quick, five teams of troops offer up one's life bravely, goes to the Li Mu designation from Yanjing five cities, at present the request of Taobao net to the warehousing is not high, these five squad troops who to put it bluntly, send so long as hire some people in the area, rents a being able to pass workshop again, the prepare shelf, completed the fire prevention and security measure again was OK, the request to the hardware was not high, the biggest request lay in the local postal service system public relations, they have a steady job at wages fixed by the government, working to slack off on the job the estimate to be very common, must therefore find the way to let their matter careful one to Taobao net, can guarantee that the Taobao net delivered goods. Effectiveness. 很快,五队人马临危受命,从燕京出发前往李牧选定的五个城市,眼下淘宝网对仓储的要求并不高,说白了,派出去的这五个小队人马只要在当地雇些人,再租一个过得去的厂房,再布置好货架,做好消防和安保措施就可以了,对硬件的要求并不高,最大的要求在于跟当地邮政系统的公关,他们都是吃皇粮的,做事情磨洋工估计很常见,所以就得想办法让他们对淘宝网的事情上心一点,才能确保淘宝网发货的时效性。 After the person sends, Liu Qiangdong immediately starts with ZJS Express to communicate, he relates with the ZJS Express headquarters directly, in the report own name, the corporate name and position, hoped that can chat with their Executive, ZJS Express Executive Chen Ping in the office processing document, the secretary is knocking on a door at this time, said to him: „Chen Zong | Chief Chen, General Manager Liu Qiangdong of Taobao net made the phone call a moment ago, said that wants to visit your, the hope can with your approximately time.” 把人派出去之后,刘镪东就立刻开始跟宅急送沟通,他直接跟宅急送总部联系,报上了自己的名字、公司名称和职位,表示希望能够跟他们的老总聊一聊,宅急送的老总陈坪正在办公室处理文件,秘书在这个时候敲门进来,对他说:“陈总,刚才淘宝网的总经理刘镪东打来电话,说想来拜访您一下,希望能跟您约个时间。” Chen Ping heard Taobao net and Liu Qiangdong these six characters, immediately eye one bright, said with a laugh said: „Good, you return to Taobao that side, said that my 3 : 00 pm will have the time, the meeting place elects in our company, do not forget to give the address that side.” 陈坪一听说淘宝网和刘镪东这六个字,立刻眼睛一亮,笑着说道:“好啊,你回淘宝那边一下,就说我明天下午三点有时间,见面地点就选在咱们公司,你别忘了把地址给到那边。” „Good, my manages.” The secretary nods to turn around, actually in the surprise, oneself gave Chen Zong | Chief Chen to be three years of secretary at heart, can determine that what he never had to contact with the Taobao net as well as this Liu Qiangdong, was why Chen Zong | Chief Chen just performance, seemed him to wait for this Liu Qiangdong to telephone to resemble? After hearing his name, the obvious whole person was much happy. “好的,我这就去办。”秘书点点头转身走了,心里却在诧异,自己给陈总做了三年秘书了,可以确定他跟淘宝网以及这个刘镪东从来都没有什么接触,可是为什么陈总刚刚的表现,就好像他一直在等这个刘镪东打电话来似的？听到他名字之后,明显整个人都开心了不少。 Secretary although does not think clearly, but handles matters has not delayed slightly, immediately conveys the reply of Chen Ping to the Taobao net, Liu Qiangdong heard the opposite party complies is so simple, is at heart happy, is filled with the anticipation is waiting for next day meeting. 秘书虽然想不明白,但是办事丝毫没有耽误,立刻把陈坪的回复转达给了淘宝网,刘镪东听说对方答应的这么干脆,心里高兴得很,满心期待的等着第二天的见面。 Over the two days Liu Qiangdong made many understanding of ZJS Express, ZJS Express although had organized the 6-7 year, but several years ago although did was good, but the too big movement, they had not just tossed about a sound starting from last year, built three logistics bases in Yanjing, Shanghai and Guangzhou, the after outdoor shop of nation unfolded, their founder Chen Ping introduced the technology, did logistics information control business management system, let the logistics transportation informationization, was a quite insightful person. 这两天刘镪东对宅急送做了很多了解,宅急送虽然已经创办了六七年,但是前几年虽然做的还算不错,但一直都没有太大的动作,从去年开始他们才刚刚折腾点动静,在燕京、沪市、羊城建立了三个物流基地,全国的摊子铺开之后,他们的创始人陈坪又引入了it技术,搞了一个物流信息控制的业务管理系统,让物流运输信息化,算是比较有眼光的一个人。 At present ZJS Express although has not spread the nation truly, but above the third-tier cities has basically covered, the whole country has the business and staff, the motorcade also about dozens scales, if calculates that the estimate value, to enough premium, should be able value five 60 million about, five 60 million to oneself to be the astronomical figures, but to Li Mu, should also be only the fine rain, therefore Liu Qiangdong favors to purchase the ZJS Express matter at heart very much, if receives this company, invests a fund to take the civil aviation again the underbelly goods warehouse resources, that basically can build a relative fast logistics system. 眼下宅急送虽然还没有真正遍及全国,不过三线城市以上基本都已经覆盖了,全国各地都有营业点和员工,车队也有几十台左右的规模,如果算估值的话,给足够的溢价,应该能值个五六千万左右,五六千万对自己来说是天文数字,但是对李牧来说,应该还只是毛毛雨,所以刘镪东心里很看好收购宅急送的事情,如果把这家公司收到手,再投入一点资金拿下民航的机腹货仓资源,那基本上就能够搭建起一个相对快速的物流体系了。 When Liu Qiangdong mood joyful giving free reign to the imagination purchases ZJS Express, ZJS Express boss Chen Ping takes up plane on the desk, a call. 就在刘镪东心情愉悦的畅想收购宅急送的时候,宅急送的老板陈坪拿起自己办公桌上的座机,拨打了一个电话。 A telephone connection, Chen Ping then with acclaiming the tone said: „Aiya Chief Ma, what you estimate was really accurate, the Taobao net contacted with me, wants to meet with me!” 电话一接通,陈坪便用赞叹的语气说:“哎呀马总,您估计的真是太准了,淘宝网联系我了,想跟我见面！” Telephone that head, in Hangzhou Boss Ma , he as soon as listens to this saying, is asking Chen Ping: „Who is to meet with you? Which of Taobao net?” 电话那一头,是远在杭城的马老板,他一听这话,便笑着问陈坪:“是谁想跟你见面？淘宝网的哪一个？” „Is their General Manager Liu Qiangdong.” “是他们的总经理刘镪东。” Boss Ma comes the interest immediately: „Oh? Is Liu Qiangdong? Good good, is no.2 of Taobao net, No. 2 character.” 马老板立刻来了兴致:“噢？是刘镪东？不错不错,是淘宝网的no.2,第二号人物。” Chen Ping said with a smile: „Goal that he will come tomorrow, before should be you, said that wants to purchase ZJS Express, how should I chat with him?” 陈坪笑道:“他明天过来的目的,应该就是您之前说的,想收购宅急送,我该怎么跟他聊呢？” Boss Ma said with a smile: „If he will propose tomorrow this goal, first him do not tell that ZJS Express already by matter of Alibaba merger and acquisition, you say the ZJS Express present advantage to him, several big bases, several sets of informationization system, except for these, but must them tell that ZJS Express wants to make own online commercial city using the advantage of logistics transportation, like my previous time to such that you said.” 马老板笑道:“如果他明天提出这个目的,你先不要跟他说宅急送已经被阿里吧吧并购的事情,你就跟他说宅急送现在的优势,几大基地、几套信息化系统,除了这些,还要跟他们说宅急送想利用物流运输的优势来做自己的网上商城,就像我上次跟你说的那样。” Chen Ping simply said: „I understood, tomorrow I will chat with him well.” 陈坪便道:“那我明白了,明天我跟他好好聊一聊。” Boss Ma un, said with a laugh: „I and other good news.” 马老板嗯了一声,笑着说:“那我等你的好消息。” „Relax.” “放心吧。” Puts down the telephone, Boss Ma is very at heart happy, ZJS Express is the present domestic private express in develops best one, but has been merged by Alibaba now, when Li Mu does the Taobao net also has a run-away success, Boss Ma realized the own future development encountered the biggest enemy, at that time his Alibaba estimate value has crossed several hundreds of millions dollars, but he with the back capital communication, takes round of financing in the past few days immediately urgently. 放下电话,马老板心里很是开心,宅急送是眼下国内民营快递里发展最好的一家,不过现在已经被阿里吧吧并购了,早在李牧做淘宝网并且一炮而红的时候,马老板就意识到自己未来的发展遭遇了最大的敌人,那个时候他的阿里吧吧估值已经过数亿美金了,但他还是立刻跟自己背后的资本沟通,在前些天又紧急拿了一轮融资。 Originally this round of financing should in the following year start, but Boss Ma that Boss Ma own Taobao net gets online cannot withstand at present anxiously, therefore finances again three Ten Million USD, in the hand takes a lot of cash to prepare with the Taobao net to spell. 本来这轮融资应该是在马老板自己的淘宝网上线的次年才会启动,但是眼下马老板焦虑不堪,所以再次融资三千万美元,手上拿着大量现金就是准备跟淘宝网拼一场。 At present what Boss Ma most hopes is can buy stock in the Taobao net, because the Taobao trend is too fierce at present, has YY to make the current capacity support, there is Alipay to make the payment support, oneself are very difficult to play he, but, Boss Ma is Boss Ma, the vision is quite spicily ruthless, he also worried that Li Mu does not buy his account, therefore he plays a removing firewood from under the pot matter now, takes that several Ten Million USD, a little private express company of sound in the present market gave the merger and acquisition or the purchase. 马老板眼下最希望的是能够入股淘宝网,因为眼下淘宝的趋势太猛,有yy做流量支撑,又有支付宝做支付支撑,自己很难玩的过他,不过,马老板就是马老板,眼光颇为狠辣,他也担心李牧不买他的账,所以他现在玩了一手釜底抽薪的事情,就是拿着那几千万美元,把眼下市面上有点动静的民营快递公司都给并购或者收购了。 The ZJS Express present scale is very big, Executive Chen Ping is also a vision quite long-term person, therefore the purchase suggestion of Boss Ma was rejected by Chen Ping from the beginning directly, Boss Ma to cease the future trouble, clenches teeth with the cash of 3% Ali stock in addition ten million/countless ranks unavoidablily, and purchased Alibaba ZJS Express. 宅急送现在的规模已经很大了,老总陈坪也是一个眼光比较长远的人,所以一开始马老板的收购建议直接被陈坪拒绝,马老板为了杜绝后患,不得已咬牙用3%的阿里股份外加千万级别的现金,把宅急送并购进了阿里吧吧。 Has not been able to achieve the national scale as for the present STO Express and YTO Express, Boss Ma altogether spends not to arrive at 30 million RMB, packs these two companies puts in the bag. 至于现在还没能做到全国规模的申通和圆通,马老板一共花了不到三千万人民币,就把这两家公司打包都收入囊中。 At present, in the market can leave the Taobao net purchase the private express company already few. 眼下,市面上能留给淘宝网收购的民营快递公司已经没几家了。 Boss Ma does something secretly, the fundamental motive is also very explicit, the Taobao net has made a connection with the current capacity, seller, buyer and payment channel, at present it on online is epitomizing, the only weak link is offline, how e-Commerce does again, the physical purchasing behavior must give the offline logistics the last point, therefore Boss Ma takes world these express companies that ahead of time have the certain scale, is recognizes the bottleneck that the Taobao net next step developed exactly in this! Also, he has so expected, the Taobao net will certainly look for ZJS Express! 马老板之所以这么暗渡陈仓,根本动机也是非常明确,淘宝网已经打通了流量、卖家、买家、支付渠道,眼下它在线上已经是集大成者了,唯一的薄弱环节就是线下,电子商务再怎么做,实物的购买行为还是要把最后一环交给线下物流,所以马老板提前拿下世面这几家有一定规模的快递公司,就是认准了淘宝网下一步发展的瓶颈恰好在此！也正是如此,他才早就预料到,淘宝网一定会找上宅急送！ Has these logistics companies in the hand, Boss Ma goes forward or retreats depending upon circumstances, either on the express resources and Taobao net cooperation in small and medium-sized enterprise resources as well as hand with Alibaba, everyone makes the e-Commerce wealth together ; Either could not become the ally to become the opponent, Alibaba will block the offline logistics exit|to speak, to choke to death the neck of Taobao net to the Taobao net thoroughly, then oneself made retail e-Commerce, when the time comes Taobao net current capacity again mostly useless, by far was only insufficient by the resources of postal service, quite time-consuming expended effort from Construction logistics, was also not necessarily able to show improvement after illness to Taobao net one year, if the Taobao net must by the logistics ample capacity deactivation, oneself be used the time to make online in the next year in this year, exceeding it was not the difficult matter! 有这些物流公司在手,马老板进可攻退可守,要么拿阿里吧吧上的中小企业资源以及手里的快递资源和淘宝网合作,大家一起发电商财;要么就是成不了战友成对手,阿里吧吧会彻底对淘宝网封死线下物流出口、掐死淘宝网的脖子,然后自己做零售电商,到时候淘宝网流量再大都没用,光靠邮政的资源远远不够用,自建物流又相当耗时耗力,给淘宝网一年也未必能有起色,如果淘宝网未来一年的时间内都要被物流运力卡死,那自己用这一年时间去做线上,超越它不是难事！ ( To be continued.) (未完待续。)
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