RINAPE :: Volume #6

#579: Hiding a dagger in a smile

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The true business is always brutal, each successful businessman adheres to an objective: Forever must give the opponent to dig the tomb ahead of time, then makes step by step the opponent, the Li Mu rebirth to the present, the repertoire that a lot use is this, but didn't expect Boss Ma also plays similar one to him now. 真正的生意场从来都是残酷的,每一个成功的生意人都遵循一个宗旨:永远要提前给对手挖好坟墓,然后再一步步把对手弄进去,李牧重生到现在,很多事情用的套路就是这样的,只是没想到现在马老板也给他玩了同样的一手。 The Boss Ma vision is very accurate, even cannot with describe, described with the sinisterness, he is in the Wuxia novel that martial arts superior and vision sinister expert, where can see through the true weakness of opposite party, then holds the weakness of opposite party to realize accurate striking to kill. 马老板的眼光很准,甚至不能用准来形容了,得用毒辣来形容,他就是武侠小说里那种武功高强而又眼光毒辣的高手,一眼就能看穿对方的真正弱点在哪里,然后抓住对方的弱点实现精准的击杀。 Boss Ma saw the Taobao net only weakness in the logistics, therefore he gave Taobao to come one move to remove firewood from under the pot, this move playing truly attractive, Li Mu has not even known little. 马老板看准了淘宝网唯一的弱点就在物流,所以他才给淘宝来了一招釜底抽薪,这一招玩的确实漂亮,李牧甚至还一点点都不知道。 At present, Boss Ma has the absolute strength to let the Taobao net besides the postal service, has no express resources again available, but the postal service Express Mail Service ample capacity, was Mangomi a little could not only withstand, which also had the unnecessary ample capacity to care about other? But Taobao net in the future genuine bulk order from seller in entire Taobao, as well as a large number of cooperation manufacturers, if Alibaba deadlocks the Taobao net in offline, the seller estimate of Taobao must grasp blindly, let alone Li Mu's manufacturer brand flagship store business. 眼下,马老板已经有绝对的实力让淘宝网除了邮政之外,再无任何快递资源可用,而邮政ems的运力,光是mango-me就有点承受不住了,哪还有多余的运力顾及其他？可淘宝网未来真正的大宗订单是来自于整个淘宝上的卖家,以及大量合作厂商,如果阿里吧吧在线下锁死淘宝网,淘宝的卖家估计都要抓瞎,更何况李牧的厂商品牌旗舰店业务。 But 2002 Express Mail Service overall ample capacity was beach thin mud, the market demand quantity is actually small, the state-owned enterprise flexibility was weak, system numerous and diverse extremely fat was the Express Mail Service drawback, this was also the issue root of postal system, if the postal service seized the opportunity that e-Commerce soared, by his resources, strength and position, the future domestic logistics did not have SF Express and passes any matters of a series of company. 而2002年的ems整体运力其实就是一滩稀泥,市场需求量小、国企灵活性弱、体系繁杂臃肿都是ems的弊端,这也是邮政体系的问题根源,如果邮政把握住电商腾飞的机会,以他的资源、实力、地位来说,未来的国内物流也就没有顺风和通一系列公司的什么事了。 What a pity, he is a not being able to help up Adou, although is the Adou, actually is also only not possible by the logistics channel of Chief Ma purchase. 可惜,他偏偏是一个扶不起的阿斗,虽是阿斗,却也是唯一不可能被马总收购的物流渠道。 Liu Qiangdong deliberately did a night of schoolwork, studied the ZJS Express situation and characteristics, analyzes style and repertoire that Boss ZJS Express Chen Ping that person worked to cultivate the behavior, made several preliminary cooperation plans, best be the signature purchase, next then to control stock, most inferior is invests, but is unable to control stock, as for the merger and acquisition, Liu Qiangdong believes, Li Mu will not agree absolutely. 刘镪东刻意做了一夜功课,研究了宅急送的情况与特点,分析了宅急送老板陈坪其人做事做人的风格和套路,制定了几个初步的合作方案,最好莫过于签字收购、其次便是控股,最次是入股但无法控股,至于并购,刘镪东相信,李牧绝对不会同意。 The merger and acquisition takes the opposite party whole, dilutes some own stocks to the opposite party, is equivalent to the two to fuse, the owner opposite party company turns into the shareholder in company, everyone marries, combines, but this must look at the scales and future development momenta of two companies, the Taobao net momentum is so fierce, now makes the merger and acquisition to suffer a loss with whom, only if the speed-up with the similar enterprise, how Li Mu might be willing to take the stock of Taobao net, merges an express company. Even Liu Qiangdong will not be glad. 并购是把对方整体拿进来,稀释一部分自己的股份给对方,相当于二者融合,把对方公司的拥有者变成自己公司的股东,大家联姻,合二为一,但是这也要看两家公司的规模以及未来的发展势头,淘宝网势头这么猛,现在跟谁做并购都吃亏,除非是增速跟自己差不多的企业,李牧怎么可能愿意拿淘宝网的股份,去并购一家快递公司。就算是刘镪东也不会乐意。 Next afternoon, Liu Qiangdong wears the shirt and pants, stiffness that oneself tidy up, the alone self-drive car(riage) goes to ZJS Express, guiding after onstage, he on time came to the Chen Ping office, with Chen Ping face-to-face. 翌日下午,刘镪东穿着衬衣、西裤,把自己收拾的板板正正,独自驾车前往宅急送,经过前台的带路,他准时来到了陈坪的办公室,与陈坪面对面。 Chen Ping is warm to Liu Qiangdong, sets out to welcome on own initiative from the desk, shakes hand and gives regards, and said: „Aiya Chief Liu, has heard so much about you, today finally has the opportunity to see you!” 陈坪对刘镪东非常热情,主动从办公桌上起身迎过来,握手、问好,并且说:“哎呀刘总,久闻大名,今天终于是有机会见到你了！” Liu Qiangdong said modestly: „Chen Zong | Chief Chen you chatted, actually has wanted to visit, was only has been very recently busy, cannot find the time to come.” 刘镪东谦虚的说:“陈总您说笑了,其实早就想来拜访,只是最近一直很忙,抽不出时间过来。” Chen Ping nods, says with a smile: „The business of Taobao net progresses by leaps and bounds, you as General Manager definitely were busiest one.” 陈坪点了点头,笑道:“淘宝网的业务突飞猛进,你作为总经理肯定是最忙的一个了。” Saying, Chen Ping is inviting Liu Qiangdong to sit down, boils water personally, prepares to make tea. 说着,陈坪邀请刘镪东坐下,亲自烧水,准备泡茶。 Liu Qiangdong pulls out own name card, exchanged with Chen Ping, urgently has not been chatting the proper business, the time of but taking advantage of Chen Ping making tea chats with him. 刘镪东掏出自己的名片,和陈坪交换了一下,并没有急着聊正事,而是借着陈坪泡茶的工夫跟他聊了聊天。 Liu Qiangdong thought highly of his several, praised ZJS Express several, Chen Ping is but actually immodest, said with a laugh: „We vigorously invested to do two sets of informationization system from last year to this year, one was erp and one confuses S, had these two sets of system, our ZJS Express informationization handling capacity walked in the front row of national express company, moreover this year our three logistics bases complete, the time of national express turnover greatly was shortened, at present the express item, can achieve Yanjing to Shanghai from receiving only uses three days to the delivery, this in industry in unique.” 刘镪东恭维了他几句,也夸赞了宅急送几句,陈坪倒也一点也不谦虚,笑着说:“我们从去年到今年大力投资搞了两套信息化系统,一个是erp、一个是迷s,有了这两套系统,我们宅急送的信息化处理能力走在了全国快递公司的前列,而且今年我们三个物流基地建成,全国快递周转的时间大大缩短,眼下我们的快件,燕京到沪市可以做到从收件到投递只用三天,这在业内还是绝无仅有的。” The Liu Qiangdong nod name is, felt like that is somewhat difficult to do, comes up first to blow awesome, this does not need to want also to know that is tooting one's own horn to oneself, the stance is too high, the signal that wants to transmit was the cooperation threshold also is very definitely high. 刘镪东点头称是,心里不由觉得有些难搞,一上来就先吹牛逼,这不用想也知道是在给自己脸上贴金,姿态太高,想传达的讯号肯定就是合作门槛也很高了。 Chen Ping then said: „Now the spring of logistics industry approached fast, ZJS Express also wants to seize this opportunity to vigorously develop, therefore we in the development project, will also prepare to further expand in the near future in the near future enhance our logistics bearing capacity.” 陈坪接着说:“现在物流行业的春天快来了,宅急送也想抓住这个机会大力发展,所以我们近期也在发展规划,准备在近期进一步扩大提升我们的物流承载能力。” Liu Qiangdong thinks highly of one, said: „Chen Zong | Chief Chen is really the vision is original!” 刘镪东恭维一句,说:“陈总真是眼光独到！” Chen Ping said with a smile: „Vision is not originally, can only say that is the catching up tidal current as far as possible, now is not makes e-Commerce popularly, like your Taobao nets, I have been paying attention to the form and trend in this aspect, thought that this is a very good path!” 陈坪笑道:“眼光独到算不上,只能说是尽可能的追上潮流,现在不是流行做电子商务嘛,就像你们的淘宝网一样,我就一直在关注着这方面的形式和动态,觉得这是一条非常好的路子啊！” Liu Qiangdong ponders at heart secretly, your makes the logistics, not relieved completes own logistics, looks at e-Commerce to do? 刘镪东心里暗忖,你个做物流的,不安心把自己的物流做好,瞄着电子商务干什么？ However on the mouth Liu Qiangdong said: „e-Commerce although new tide, but is not good to do, every so often I feel somewhat in a terrible fix.” 不过嘴上刘镪东却说:“电子商务虽然新潮,但并不好做,很多时候我都觉得有些焦头烂额。” Chen Ping nods, said: „Truly, our structure informationization processed system to take many efforts, your doing e-Commerce company, will not be small in the manpower and resources that system backstage database these aspects did put in?” 陈坪点了点头,说:“确实,我们构架信息化处理系统就费了不少力气,你们这种做电子商务的公司,在系统后台数据库这些方面投入的人力物力也不会小吧？” Liu Qiangdong said with a smile: „Will not be far more than small, simply big astonishment.” 刘镪东笑道:“何止是不会小,简直大的惊人。” Recalled that the around stage development of Taobao net, and algorithm, order and technical support of data analysis, the home can realize these companies nowadays also is really very few, because in which cost was too high, does not detour so, if takes a tortuous path again, that may might be considered as is really prolonged, luckily Li Mu works does not haggle over with the person on one's own side, Taobao net although is the industry that two people jointly invest, but the technology development of entire Taobao net uses the Muye Science and Technology technology core completely, including awesome to incorrect Fang Xudong, these is Li Mu own resources takes to help the Taobao net development, properly speaking oneself should also undertake 10%, but Li Mu never in this. Plants at the matter to plan with oneself, from this also obvious, asks a credible partner to have many are not easy. 回想淘宝网的前后台开发,以及算法、订单、数据分析的技术支撑,国内现如今能实现这些的公司还真是少之又少,因为其中的成本太高了,不走弯路都如此,如果再走点弯路,那可真堪称是旷日持久,幸亏李牧做事不跟自己人计较,淘宝网虽然是两人共同投资的产业,但是整个淘宝网的技术开发全部使用牧野科技的技术核心,包括牛逼到不行的方旭东,这些算是李牧自己的资源拿进来帮助淘宝网发展,按理说自己也应该从中承担10%,但李牧从来不在这种事情上跟自己算计,由此也可见,找一个靠谱的合作伙伴有多不容易。 Chen Ping the intention moved at this time, looks at Liu Qiangdong, cannot bear smile, said: „I have a very intense idea this period of time, wants based on our ZJS Express logistics, to build a e-Commerce platform, Chief Liu is this expert in aspect, might as well give advice and offer advice to me?” 陈坪这个时候心念一动,看着刘镪东,忍不住笑了笑,说:“我这段时间也有个非常强烈的想法,想在我们宅急送的物流基础上,建立一个电子商务平台,刘总是这方面的专家,不如给我参谋参谋、出出主意？” The Liu Qiangdong surprise was anxious, he wants to look for ZJS Express to discuss the cooperation of purchase or holding, but has not completed earlier the upholstery and fermentation, Chen Ping said such words to come, does he want to make e-Commerce? If, to become the competitor of Taobao net? 刘镪东诧异急了,他想找宅急送谈收购或者控股的合作,但是还没做完前期铺垫和酝酿,陈坪就说出这样的话来,他要做电子商务？如果是真的,岂不是成了淘宝网的竞争对手？ Liu Qiangdong frowning looks at Chen Ping of cannot help but, whispered at heart: Normal, industrialist who your takes root in offline, is really the insightful words, now should complete the localization to oneself, being clear about oneself is the downstream industry of e-Commerce is right! Finds this localization, to go all out to develop and seize e-Commerce the opportunity of launching to follow to rise, but you also covet your upstream industry unexpectedly, were you too arrogant or the brain are pushed by the gate? Such awesome that such awesome, ZF Friedrichshafen and love letter/believes that gear box Bridgestone and Michelin tire make makes, but when they have thought can step in the auto manufacture? Let alone your low technique content, does not have the logistics company that online accumulates, wants to straddle zones to make e-Commerce? 刘镪东不由自主的皱起眉头看着陈坪,心里嘀咕:正常来说,你一个扎根线下的实业家,真是有眼光的话,现在就应该给自己做好定位,明确自己是电子商务的下游产业才对啊！找好这个定位、拼命发展、抓住电子商务的起飞的机会才能跟着崛起,可你竟然还觊觎你的上游产业,你是太自大还是脑子被门挤了？普利司通和米其林轮胎做的这么牛逼、采埃孚和爱信变速箱做的这么牛逼,但它们什么时候想过要涉足整车制造？更何况你一个低技术含量、没有线上积累的物流公司,就想跨界做电子商务？ Sees Liu Qiangdong not to speak, a Chen Ping self-satisfaction, narrows to smile looks at Liu Qiangdong at heart. 见刘镪东不说话,陈坪心里一阵得意,眯眼笑看着刘镪东。 He does not want to make what e-Commerce, he does not understand e-Commerce, reason that said that also before is Boss Ma, confesses, since spoke face-to-face ZJS Express to be merged by Boss Ma with Boss Ma, Chen Ping almost rose the situation of worship to Boss Ma, he thought that Boss Ma opened a leaf of brand-new front door for oneself, cooperated with him, own future can certainly SF Express with the current, moreover Boss Ma not only the eloquence, discerning, but also judged a matter like the god! He is completing to that day of ZJS Express merger and acquisition has told himself, the Taobao net will soon certainly walk, didn't expect such quick Liu Qiangdong sat in own office unexpectedly. 他根本不想做什么电子商务,他也不懂电子商务,之所以这么说,也是马老板之前就交代好的,自从跟马老板面谈到宅急送被马老板并购,陈坪几乎对马老板上升到了崇拜的地步,他觉得马老板是为自己打开了一扇崭新的大门,与他合作,自己的将来一定能够顺风顺水,而且马老板不但口才了得、眼光独到,而且断事如神！他在完成对宅急送并购的那天就告诉过自己,淘宝网用不了多久一定会找上门来,没想到竟然这么快刘镪东就坐在自己的办公室里了。 Chen Ping also understands that Boss Ma strategic intention, the Taobao net also wants with the ZJS Express cooperation, even in some time, ZJS Express to become the key that affects them to develop, therefore, he must do now, arms ZJS Express, making the Taobao net worry and be afraid, achieves this point, Boss Ma can also taking this opportunity, goes to and Taobao net discusses the follow-up cooperation. 陈坪也明白马老板的战略意图,淘宝网也想和宅急送合作,甚至在某个时间段内,宅急送会成为影响他们发展的关键,所以,他现在要做的,就是把宅急送武装起来,让淘宝网担忧和害怕,做到这一点,马老板也就能够借着这个机会,去和淘宝网谈后续的合作。 Liu Qiangdong felt the matter , is not only odd, even is a little strange, all and estimate has the enormous deviation, the Chen Ping speech with the meaning in the expression cannot help but passing, has probably loaded into itself in the wrap/sets to be the same, moreover that smile is somewhat strange, always feels to hide a dagger in a smile, he concluded that this is not estimates the mistake absolutely, but is the secret that in has certainly itself not to understand. 刘镪东觉得事情不只是离谱,甚至有点诡异,一切的一切和自己预想的都有极大的偏差,陈坪说话和表情中不由自主透出来的意思,好像早就已经把自己装进套里一样,而且那笑容有些怪异,总觉得笑里藏刀,他断定这绝对不是自己估算失误,而是里面一定有自己所不了解的秘密。 Therefore, Liu Qiangdong does not cover-up, said to Chen Ping: „Chen Zong | Chief Chen, coming straight to the point said that we want to catch up in the logistics link at present, therefore is interested in purchasing ZJS Express, to make ZJS Express part of Taobao net, does not know how you do see?” 于是,刘镪东也不藏着掖着,对陈坪说:“陈总,开门见山的说吧,我们眼下想在物流环节发力,所以有兴趣收购宅急送、让宅急送成为淘宝网的一部分,不知道你怎么看？” Chen Ping admired Boss Ma at heart, from start to the present, all he guessed, almost did not have the least bit deviation, is completely Zhuge Kongming in business! 陈坪心里更敬佩马老板了,从开始到现在,一切的一切他都猜中了,几乎没有半点偏差,完全是商界里的诸葛孔明！ Immediately, Chen Ping smiles said to Liu Qiangdong: „Chief Liu, we are not interested in the pure purchase, if the merger and acquisition can chat actually thoroughly.” 随即,陈坪笑眯眯的对刘镪东说:“刘总,我们对单纯的收购不感兴趣,如果是并购的话倒是可以深入的聊一聊。” Liu Qiangdong shows a faint smile, said: „Plan that we have not merged at present, Chen Zong | Chief Chen, if to purchasing a little interest, might as well first opens a price we to chat.” 刘镪东微微一笑,说:“我们目前还没有并购的计划,陈总如果对收购有一点兴趣的话,不妨先开个价格咱们聊一聊。” Chen Ping shakes the head, pondered saying with a smile: „To be honest Chief Liu, the purchase, we only considered to merge even, moreover be honest with you, in my hand present, not only has ZJS Express, STO Express and ZTO Express.” 陈坪摇了摇头,玩味的笑道:“说实话刘总,收购就算了,我们只考虑并购,而且不瞒你说,我手里现在不只是有宅急送,还有申通和中通。” Said these, saw that Liu Qiangdong could not suppress the shock of heart, Chen Ping made up a blade with a smile: „Right, STO Express and ZTO Express were 100% holdings oh!” 说完这些,眼看刘镪东压制不住心底的震惊,陈坪笑着又补了一刀:“对了,申通和中通是100%控股噢！” ( To be continued.) (未完待续。)
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