RINAPE :: Volume #6

#577: Solution logistics difficult problem

LNMTL needs user funding to survive Read More

When Du Wei starts familiar «Next Station, Tian Hou», «First Day» these two songs, and to enter the awning sound recording actively prepares, Mangomi new round instant kill soon started. 就在杜薇开始熟悉《下一站天后》、《第一天》这两首歌、并且为进棚录音积极做准备的时候,mango-me新一轮的秒杀又快要开始了。 Once went full speed ahead by two OEM (original equipment manufacturer) supplier factories that several big mp3 enterprises forced the production, therefore the Mangomi capacity obtained very big promotion, therefore new round instant kill, altogether prepared goods reaches 500,000. 曾经被几大mp3企业胁迫的两家代工厂开足马力生产,所以mango-me的产能得到了很大的提升,所以新一轮的秒杀,一共备货多达五十万台。 On the eve of instant kill starts, Liu Qiangdong found Li Mu, said own worry to Li Mu: The express turnover efficiency is insufficient, 500,000 machines strongly deliver goods, the Yanjing postal service entire Express Mail Service ample capacity will collapse, if the Express Mail Service ample capacity collapses, can only back off, with the ordinary parcel post, in that case the effectiveness and security had not safeguarded, one week transports/fortunes to is it, one month transports/fortunes to is also it, is not completely controllable. 秒杀开始前夕,刘镪东找到李牧,跟李牧说了自己的担忧:快递周转效率不足,五十万台机器集中发货,燕京邮政整个ems的运力都会崩溃,如果ems运力崩溃,就只能退而求其次,采用普通包裹邮寄,那样一来时效性和安全性就没有保障了,一礼拜运到是它,一个月运到也是它,完全不可控。 Liu Qiangdong has not raised from the Construction logistics matter, although he to toward thinking of the night thinks from the matter of Construction logistics system, no matter but Li Mu to this matter is what attitude, is slow aid will not help in an emergency, at present 500,000 Mangomi are also only a small test, when Brand Day gets online in July, will unable to do well will create the orders of 1 million ranks, these electronics companies in Shenzhen, it is estimated that a day exploded entire Shenzhen postal service Express Mail Service crowded. 刘镪东并没有提自建物流的事情,虽然他心里一直对自建物流体系的事朝思夜想,但不管李牧对这件事情是什么态度,都是远水解不了近渴,眼下五十万台mango-me还只是一个小考验,等到七月份品牌日上线,搞不好会创造百万级别的订单,那些电子产品公司都在深市,估计一天就把整个深市的邮政ems挤爆了。 Li Mu also realized that this is a huge issue, the logistics transportation is the Online shopping final link, is one of the most important links, if the logistics efficiency cannot follow, the entire e-Commerce development speed must be greatly affected, if according to the normal repertoire development, the Taobao net first starts, after the start, will make the private capital realize that the express logistics the demand, then makes private capital act according to the market demand construction logistics system, in this case, most endures 1-2 years of ample capacity to be insufficient, when e-Commerce develops for two years later, the necessary logistics industry will keep up with the rhythm that e-Commerce develops. 李牧也意识到这是个巨大的问题,物流运输是网购的最终环节,也是最重要的环节之一,如果物流效率跟不上,整个电子商务的发展速度都要受到很大影响,如果按照正常套路发展,淘宝网先起步,起步之后就会让民间资本意识到快递物流的需求,然后让民间资本自己去根据市场需求建设物流体系,这样的话,最多忍受1-2的运力不足,等到电子商务发展两年以后,配套的物流行业就会跟上电子商务发展的节奏。 However Liu Qiangdong does not want to abide by such passive market discipline, Li Mu does not think. 但是刘镪东不想遵循这样被动的市场规律,李牧也不想。 This also makes Li Mu realize truly, has been able to put on the agenda from the matter of Construction logistics system, although the logistics is the heavy asset item, but for the development of Taobao net, should throw must throw. 这也让李牧真正意识到,自建物流体系的事情已经可以提上议程了,虽说物流是重资产项目,但为了淘宝网的发展,该投还是要投。 However, at present most important had not discussed how to arrange from the Construction logistics matter, the most important thing is first solves 500,000 Mangomi consignment problems, and near future and Taobao summer Brand Day consignment issue. 不过,眼下最重要的还不是讨论怎么筹备自建物流的事情,最重要的是先解决五十万台mango-me的发货问题,以及不久的将来、淘宝暑期品牌日的发货问题。 Li Mu is frowning to be lost in thought that thinks 500,000 Mangomi have been lying down in the warehouse in capital city suburbs, some of his unavoidably big, but he thinks quickly Jingdong of later generation, thinks of the Jingdong logistics the characteristics. 李牧皱着眉头陷入沉思,一想到五十万台mango-me已经在京郊的仓库里躺着了,他就不免有些头大,不过他很快想到了后世的京东,想到京东物流的特点。 The basic flow and Taobao of Jingdong logistics are different, Taobao is the fixed seller place to the logistics process of fixed buyer place, both are nonadjustable, but Jingdong through establishing mixes the logistics process in the large-scale warehousing center across the country, the same cargo, prepares goods in the Jingdong major warehousing centers, each warehousing center has the region division method that oneself cover, after the user orders, system nearby assigns the warehousing center according to the geographical position of user, by warehousing center distribution, on the one hand narrowed the logistics distance, on the other hand also raised the logistics efficiency. 京东物流的基本流程和淘宝不一样,淘宝是固定卖家地点到固定买家地点的物流过程,两者都是不可调整的,但是京东则是通过建立在全国各地的大型仓储中心来调配物流过程,同样的货物,在京东各大仓储中心都有备货,每一个仓储中心都有自己覆盖的区域划分,用户下单之后,系统根据用户的地理位置就近分配仓储中心,由就近的仓储中心配货,一方面缩短了物流距离,另一方面也提高了物流效率。 Li Mu is thinking, if divides these 500,000 Mangomi ahead of time, can solve the present problem? 李牧在想,如果把这五十万台mango-me提前分出去,会不会就能解决眼下的问题？ Thinks of here, he stands up immediately, before arriving at the blank slate, uses the black non-permanent marker to draw a simple map above. 想到这里,他立刻站起身来,走到白板前用黑色的白板笔在上面画了一个简单的地图。 He first writes down Yanjing above the blank slate, later inscribes northern China in Yanjing behind, then wrote down Shanghai under, behind the note the eastern China two characters, then downward was Guangzhou, his note southern China ; The above point he wrote down Chuandu toward left, corresponds southern China, Han River upward corresponds central China ; Liaoning-Shenyang correspond northern China. 他先在白板上方写下燕京,随后在燕京的后面写上华北,然后在下方中部写下沪市,后面又备注了华东二字,再往下是羊城,他备注了华南;往左上方一点他写下了川都,对应华南,再往上的汉江市对应华中;辽沈对应华北。 Six big cities, cover six big regions respectively, after drawing, Li Mu said to Liu Qiangdong: „ Sends out five small teams, is based to other five cities besides Yanjing, the duty has three: 六大城市,分别覆盖六大地域,画完之后,李牧对刘镪东说:“派出五个小队伍,到除了燕京之外的其他五个城市常驻,任务有三个: First, renting an area is big enough, the storage condition superior warehouse, we before instant kill starts warehouses of ingredient to these five cities ; 第一,租一个面积够大、存储条件优越的仓库,我们在秒杀开始之前调货到这五个城市的仓库; Second, hits to relate with the local postal service, this/should ordinary remarks cooperate the ordinary remarks, this/should public relations, give a present and treat in secret to eat meal do not abbreviate, forges this relations, the Express Mail Service ample capacity must first safeguard us ; 第二,跟当地邮政打好关系,该正常谈合作正常谈,私下里该公关、送礼、请客吃饭也不要省略,把这层关系打通,ems运力要首先保障我们; Third, after instant kill starts, immediately packs, the list and consignment, even can be good according to the unit pack of single stage Mangomi ahead of time, turning over to the order within this/should warehouse coverage scope to come out, publishes the bill of lading to give Express Mail Service to move away immediately delivers goods. ” 第三,秒杀开始之后,立刻打包、出单、发货,甚至可以提前把mango-me按照单台的单位打包好,归该仓库覆盖范围内的订单一出来,就立刻出运单交给ems运走发货。” Li Mu first time concept of proposing the warehousing center, although at present his warehousing center possibly less than 1000 square meters small warehouse, but this structure is complete, completely to letting Liu Qiangdong surprisedly! 李牧第一次提出仓储中心的概念,虽然眼下他的仓储中心可能只是不足一千平米的小仓库,但是这个构架已经非常完整了,完整到让刘镪东惊奇不已！ although he in has wanted from the Construction logistics matter, because he has based on 2 level consideration issue, therefore he has not thought in the future the Jingdong warehousing center model, the normal logistics will have similar Li Mu this plan, but they in these urban planning logistics collection and distribution center, with the way of collection and distribution center, what solution is only the route of cargo in logistics process, for example: The Hangzhou user purchased Mangomi, the package must first send out Shanghai from Yanjing, Shanghai sorted to transport Hangzhou the Hangzhou package again, then conducted the concrete delivery by Hangzhou, this pattern was the skeleton line point-to-point transportation and branch covers again from one point to entire area, but goods as before from Yanjing. 虽然他一直在想自建物流的事情,但是因为他一直都是基于二的层面考虑问题,所以他还没有想过日后京东的仓储中心模式,正常物流都有类似李牧这种规划,不过他们只是在这些城市规划了物流集散地,采用集散地的方式,解决的只是货物在物流过程中的路线,比如:杭城用户购买了mango-me,包裹要先从燕京发往沪市,沪市再把杭城的包裹分拣出来运送到杭城,再由杭城进行具体的投递,这种模式是干线点对点运输、支线再由点到面覆盖,不过物品依旧是从燕京出发。 But Li Mu this pattern, is the typical Boss 2 transport modes, similarly was the Hangzhou user purchases Mangomi, the cargo sent out from the Shanghai warehousing center directly, directly soars Hangzhou to his hand, not only to the logistics pressure divergence of Yanjing, but can also speed up transporting the effectiveness of turnover, sold Mangomi to be simply appropriate with this pattern! 而李牧这种模式,则是典型的b二运输模式,同样是杭城用户购买了一台mango-me,货物直接就从沪市的仓储中心发出,直奔杭城到他手里,不但给燕京的物流压力分流,还能加快运输周转的时效性,用这种模式来销售mango-me简直是再合适不过了！ Liu Qiangdong felt oneself every will be shocked by Li Mu one time, his ideological mode led oneself years simply, cannot be pursued by own pats the horse, for example Li Mu previous time said that if from Construction logistics, must take the underbelly goods warehouse resources of airline, afterward Liu Qiangdong studied specially, discovered this point that Li Mu said was really important! Now has no family/home logistics company to be able to afford the airplane, cannot afford own cargo plane, wants to pursue the effectiveness, must help using the airline, the underbelly goods warehouse in airline moves is the additional industry of civil air transportation, is resource-limited, if the logistics industry spring approaches, this high-end resources will certainly be snatched the broken head, if monopolizes ahead of time, that interesting part simply should not be too many. 刘镪东觉得自己每一次都会被李牧所震惊,他的思维模式简直领先了自己一个时代,让自己拍马都追赶不上,就比如李牧上次说的,如果自建物流,一定要拿下航空公司的机腹货仓资源,后来刘镪东专门研究了一下,才发现李牧说的这一点实在是太重要了！现在没有哪家物流公司能够买得起飞机,买不起自己的货机,又想要追求时效,就必须要利用航空公司帮忙,航空公司的机腹货仓搬来就是民航运输的附加产业,资源有限,如果物流行业春天来临,这点高端资源一定会被抢破头,如果提前垄断,那妙处简直不要太多。 Builds six warehouses in six big cities, the cost of investment is not good, the manpower cost is not high, but can actually solve the problem that the Taobao net will deliver goods in the future to a great extent, Mangomi two OEM (original equipment manufacturer) supplier factories goes full speed ahead now the production, one annual production can in ten million stages above . Moreover the price advantage is so big, Mangomi does not need to be worried that the sales volume the issue, solely for these more than ten million Mangomi, is worth investing these six warehouses, the Taobao Brand Day activity will start let alone in the future, Taobao can also use the scattered warehousing to help these reduce the consignment pressure in the Shenzhen electronic products enterprise strongly, therefore generally speaking, the future use will be very big. 在六大城市建立六个仓库,投资成本不好,人力成本也不算高,但是却能够很大程度上解决日后淘宝网发货的问题,mango-me现在两家代工厂开足马力生产,一年产能在千万台以上,而且价格优势这么大,mango-me根本不用担心销量的问题,单单为这上千万台mango-me,就值得投资这六个仓库,更何况日后淘宝品牌日活动开始,淘宝也可以利用自己分散的仓储帮助那些集中在深市的电子产品企业减轻发货压力,所以总体上来说,将来的用处还是非常大的。 To understand that these Liu Qiangdong could not somewhat have repressed, he wished one could to begin to handle this matter immediately, Li Mu also said to him: „ZJS Express seems the scale to be very big at present, was in the private express company quite strong one, you can find the person to chat in the past, sign the strategic cooperation agreement and so on, cannot only depend on postal service Express Mail Service to solve the problem, after the Taobao net situation stabilized, in the fourth quarter can prepare to prepare for construction has the matter of logistics, having the logistics cost of investment was high, the strategic significance was big, therefore you stared personally are good.” 想明白这些的刘镪东已经有些按耐不住,他恨不得立刻就去着手做这件事情,李牧又对他说:“宅急送目前好像规模挺大的,算是民营快递公司里面比较强的一家了,你可以找人过去聊一聊,签个战略合作协议之类的,不能只靠邮政ems来解决问题,等淘宝网情况稳定下来之后,第四季度就可以准备筹建自有物流的事情了,自有物流投资成本高,战略意义大,所以还是得你亲自来盯才行。” Liu Qiangdong nods again and again, the Li Mu's meaning will be next year arranged from Construction logistics again, now has been ahead of time to the fourth quarter, at present in the second quarter must pass in an instant, will leave own only has quarter time, pouring was really all of a sudden is imminent. 刘镪东连连点头,原本李牧的意思是明年再筹备自建物流,现在已经提前到了第四季度,眼下第二季度转眼就要过去,留给自己的只有一个季度的时间了,倒还真是一下子迫在眉睫了。 Li Mu said: „Was too slow from Construction logistics, could not find a fast successful way, or your looks at acquires a making a name express company to consider as finished, will go to the structure and promotion to facilitate many in his original foundation.” 李牧说:“自建物流太慢了,找不到一个快速成功的途径,要不你看着收购一家成气候的快递公司算了,在他原本的基础上去构架、升级就会方便很多。” Liu Qiangdong said awkwardly: „Our where has the capital of acquiring a logistics company, a logistics company little said also several million starts.” 刘镪东尴尬的说:“我们哪有收购一家物流公司的资本啊,一家物流公司少说也得几千万起步。” The Taobao net has not started to gain, now the fund in account is money that Li Mu and Liu Qiangdong pay, maintaining the revolution naturally is nothing issue, but to receive an express company, the money in account radically insufficient, if when the time comes increases funding, the 10% investment proportions must certainly follow to increase, once must increase funding four 50 million, is one's turn the head on 4-5 1 million, in oneself hand where has so much money...... 淘宝网还没有开始盈利,现在账面上的资金都是李牧和刘镪东出的钱,维持运转当然是没有什么问题,但是如果想收一家快递公司,账面上的钱根本就不够,到时候如果增资,那自己10%的出资比例也肯定要跟着增,可是一旦要增资个四五千万的话,轮到自己头上就得四五百万,自己手里哪有那么多钱…… Li Mu sees his worry, said: „senior brother, you discuss now by all means, money of purchase you do not need to worry, if your fund shortage, I can first have your part for you.” 李牧看出他的担忧,说:“师兄,你现在只管去谈,收购的钱你不用担心,如果你资金紧张,我可以先替你出你那部分。” The words, Liu Qiangdong no longer was also worried at this point, immediately nods, said: „I knew, I first contact with ZJS Express.” 话说到这里,刘镪东也就不再担心,当即点点头,说:“我知道了,我先跟宅急送接触一下。” Li Mu said: „First arranges the matter of each region warehousing, but this urgent, by next month, Mangomi had 1 million quantities of delivery every month, entire rhythm very quick.” 李牧说:“先把各地仓储的事情安排下去吧,这个可是刻不容缓,到了下个月,mango-me每个月有百万台出货量,整个节奏会非常的快。” Liu Qiangdong said: „We decide the weight proportions of these warehousing, how 500,000 goods divide.” 刘镪东说:“那咱们定一下这几个仓储的权重比例吧,五十万台货怎么分。” Li Mu nods: „Yangcheng and Shanghai southern China and eastern China definitely are the order volume biggest two big areas, therefore I thought that these two places must occupy 25% respectively are reasonable, moreover is Yanjing, at least needs to account for 20%, other three local consumption abilities are slightly weaker, divides equally remaining 30%.”( To be continued.) 李牧点点头:“阳城和沪市所处的华南、华东肯定是订单量最大的两个大地区,所以我觉得这两个地方分别要占到25%才算合理,另外就是燕京,至少要占20%,其他三个地方消费能力稍弱一些,平分剩下的30%吧。”(未完待续。)
To display comments and comment, click at the button