RINAPE :: Volume #6

#556: YY Portal starts( asked monthly ticket!)

LNMTL needs user funding to survive Read More

After Li Xingping receives the feedback of Muye Science and Technology, then started to get ready to go to the capital. 李兴评接到牧野科技的反馈之后便开始准备进京了。 To him, present Hao123 gets sucked into the mire, but the competitor was one by the new promote internet giant who the product colony ecology expanded wantonly, in this case, Hao123 of sole product did not have the resistance, he himself has also realized to be unable to save the situation, therefore as soon as possible making a move leverage was the only means of solving the problem. 对他来说,现在的hao1深陷泥沼,而竞争对手又是一个靠产品集群生态来大肆扩张的新晋互联网巨头,在这种情况下,单一产品的hao1根本毫无招架之力,他自己也已经意识到无力回天了,所以尽快的出手套现才是解决问题的唯一办法。 Hao123 powerful time, the moon/month income surpasses 500,000, if according to ten times of pe estimate values, at least is also five 60 million, considering initially the development momentum was strong, the income speed-up is astonishing, Li Xingping gave the Hao123 estimate value at least to need to surpass 80 million before to consider to act, but holds down to beat savagely by Muye Science and Technology at present, obvious moon/month income also less than 200,000, fierce of too income scale sharp decline, therefore the Li Xingping present psychology expectation price only has trivial 30 million, moreover even this price he still very not self-confident, he considered sells time has related many internet enterprises, in several families/home that Hao123 is interested. Company, but these companies considered that the great strength of Muye Science and Technology, no one is willing to take over radically. hao1强盛的时候,月收入超过五十万,如果按照十倍pe估值,至少也是五六千万的,考虑到当初发展势头强劲、收入增速惊人,李兴评之前给hao1的估值至少要超过八千万才能考虑出手,但是眼下被牧野科技按住一阵暴打,可见的月收入还不足二十万,收入规模锐减的太厉害,所以李兴评眼下的心理期望价只剩下区区三千万,而且即便是这个价格他也非常没有自信,他考虑出售的时候就已经联系了多家互联网企业,其中包括之前就对hao1非常感兴趣的几家公司,但是这些公司考虑到牧野科技的强大,根本没人愿意接手。 Now, Li Xingping also is very at heart clear, the Hao123 potential buyer only then Muye Science and Technology, as the matter stands, the 30 million psychological price feared that is very difficult to achieve, but turns over to pessimistically pessimistically, this/should striving must try hard to strive. 现在,李兴评的心里也很明白,hao1潜在的买家只有牧野科技一家,这样一来,三千万的心理价位怕是很难达到的,不过悲观归悲观,该争取的也得努力去争取。 Li Xingping comes to Beijing Li Mu has not met with him, actually not he arrogant or cannot take a liking to the opposite party, but felt oneself are not suitable to act, Muye Science and Technology is to do him to the attitude that Hao123 shows, as for incorporating was very indifferent, in this case, making Lin Qingya see him already some high specifications, if were not Li Mu comes back the Hao123 entire pot end at heart eagerly, he will perhaps ask manager level characters of Business department to go to and Li Xingping communication directly. 李兴评来京的时候李牧并没有与他见面,倒不是他高傲或者瞧不上对方,只是觉得自己不适合出面,牧野科技对hao1所表现出来的态度就是要搞死他,至于收不收编就很无所谓了,这种情况下,让林清雅去见他都已经有些高规格了,如果不是李牧心里急于把hao1整锅端回来,他恐怕会直接找一个商务部门的经理级人物去和李兴评沟通。 Happen, attained Wang Nan of 500,000 yearly salaries to get through departure in Muye Science and Technology rapidly, bringing own about ten people of small ordinary members to come out from NetEase 163, joins Muye Science and Technology, Li Mu brings person in charge of the technologies division, the personnel, the Business department as well as legal department held a Portal net strategy formulation conference with Wang Nan together, he must make Wang Nan first move, got online YY Portal as soon as possible. 正好,在牧野科技拿到了五十万年薪的汪楠迅速办完了离职,带着自己的一个将近十人的小班底从网易163出来,加入了牧野科技,李牧带着技术部门、人事部门、商务部门以及法务部门的负责人一起跟汪楠开了一个门户网战略制定会议,他要让汪楠先动起来,尽快把yy门户上线。 Wang Nan 35 years old, the internet employed year is also quite long this year, the specialization naturally is great, but his also didn't expect, just arrived at the company to report, the big boss in company gives him personally the formulation next step strategic planning, before joining Muye Science and Technology, he does not know that Muye Science and Technology has to the Portal net regards as important. 汪楠今年三十五岁,互联网从业年头也比较久了,专业性自然是没得说,但是他也没想到,刚到公司报道,公司的大老板就亲自给他制定下一步的战略计划,在加入牧野科技之前,他并不知道牧野科技对门户网有多么看重。 Li Mu gives the Wang Nan burden/shoulder pole to be very heavy, in his words, yes: „For half a month in gets online, gets online must realize the explicit division of multi- plate content, and realizes massive content packing.” 李牧给汪楠的担子很重,用他的话说,就是:“半个月内上线,上线既要实现多板块内容的明确划分,并且实现大量的内容填充。” The thought of Wang Nan is also quick, when he saw on the scene also has the law, guessed correctly Li Mu possibly can have the thought that in addition Li Mu now is so rapid to the request that Portal gets online, he then understands that Li Mu may want first to stand some but actually contents to come to make the packing from outside. 汪楠的思维也算敏捷,当他看到在场还有法务的时候,就猜到了李牧可能会有的念头,再加上李牧现在对门户上线的要求这么急促,他便明白李牧可能是想先从外站倒一些内容进来做填充。 To Portal website, oneself most important is the content, if after Portal gets online, the major channel following contents do not have, or is the content is insufficient, then it will preserve the aspect to be certainly bad in the user, the bamboo basket will fetch water is very difficult the practical result. 对一个门户网站来说,自身最重要的就是内容,如果一个门户上线之后,各大频道下面一点内容都没有,或者是内容不足,那它在用户留存方面一定会非常差,竹篮打水是很难有实际成效的。 However, if from now on, saves the content little, that may really be too long, let alone for half a month, a half year is also not necessarily able to complete the content precipitation truly, therefore is most quickly simplest at present, is outside the stand content inducts. 但是,如果从现在开始,一点点去积攒内容,那可实在是太漫长了,别说半个月,半年也未必能够真正把内容沉淀做好,所以眼下最快最简单的,就是外站内容导入。 The present copyright law is not clear, particularly the net copyright, many website are reprinting other platform and individual content and consultation everywhere, almost rarely can communicates with the former author or all rights reserved side, everyone's default way first brings to get online the issue, if some people walk, then by the law stipulated that the fuzzy means rip to compel, to rip with the opposite party if finally ripped, let the staff the content bottom carriage that the opposite party appealed , the cost of right infringement was extremely low. 现在的版权法并不明确,尤其是网络版权,很多网站都在到处转载其他平台和个人的内容和咨询,几乎很少会和原作者或者版权所有方沟通,大家默认的方式都是先拿过来上线发布,如果有人找上门来,再以法律规定模糊的办法跟对方撕逼,撕到最后如果撕不过了,就让工作人员把对方申诉的内容下架,侵权的成本极低。 Therefore, Wang Nan said own idea: „Chief Li, we can first capture part of high-quality consultation contents to come from other website, fills the content, then gets online as soon as possible, simultaneously conducts the team to expand, vigorously develops our original content, as the original content are getting more and more, we can unceasing shields the content that before captured, this can meet our present needs.” 于是,汪楠说出了自己的想法:“李总,我们可以先从其他网站抓取一部分优质的咨询内容过来,把内容填充进去,然后尽快上线,同时进行团队扩充,大力发展我们自己的原创内容,随着原创内容越来越多,我们就可以不断的把之前抓取过来的内容屏蔽掉,这样可以满足咱们眼下的需求。” Li Mu shows a faint smile, knows that Wang Nan possibly misunderstood own meaning, then explained: „ I want, does not infringe upon the right on own initiative, the cost that although infringes upon the right now is very low, but this will also leave behind the stain to our future inevitably, I call the person in charge of manpower department and legal department to come today, mainly wants to give you to transmit two points: 李牧微微一笑,知道汪楠可能误解了自己的意思,便解释道:“我想要的,不是主动去侵权,虽然现在侵权的成本很低,但是这样势必也会给咱们的未来留下污点,我今天叫来人力部门、法务部门的负责人过来,主要是想给你传达两点: First, you have any demand to the team construction, the person in charge communication with manpower department, they will help you prepare for construction directly the team with the quickest speed, provides the full power help to you ; 第一,你对团队架构有任何需求,直接跟人力部门的负责人沟通,他们会用最快的速度帮你把团队筹建起来,给你提供全力的帮助; Second, we content that needs outside to stand, but in the way of right infringement, person in charge of Business and law here, you are not interested in any website content today, can the person in charge communication with Business department, he help you discuss the cooperation with the opposite party directly, for example www.zol.com.cn, their contents frequently by the major website Portal embezzlement, but sues impossible, but we do not embezzle their contents, we work with them, every year gives him how much money, his content can completely open is authorized reprints to us, because they are vertical class Portal, but we are synthesis Portal . Does not have the direct competition, everyone's user group also has very big difference and superposition to be few, the matter that therefore gives money on own initiative they will certainly agree, discussed several like this vertical Portal, in we classified the content in these to be filled specifically quickly. ” 第二,我们需要外站的内容,但不是以侵权的方式,商务、法务的负责人今天都在这里,你对任何网站的内容感兴趣,都可以直接跟商务部门的负责人沟通,他会去帮你跟对方谈合作,比如中关村在线,他们的内容频繁被各大网站门户盗用,但是投诉无门,而我们不去盗用他们的内容,我们跟他们合作,每年给他多少钱,他的内容可以完全开放授权给我们转载,因为他们是垂直类的门户,而我们是综合型门户,彼此之间是不存在直接竞争的,大家的用户群也有很大差异、重合较少,所以主动送钱的事情他们一定会同意,多谈几家这样的垂直门户,我们在这些具体分类里的内容就可以很快得到填充。” Wang Nan then understands, originally Li Mu does not want to hit the legal edge ball, but wants to disburse money to take the authorization directly, comes fundamentally beyond the solution the issue of stand content introduction. 汪楠这才明白,原来李牧并非是想打法律的擦边球,而是想直接出钱拿授权,来从根本上解决外站内容引入的问题。 Wang Nan was own taking for granted was ashamed a moment ago, earnest to Li Mu said: „Chief Li your meaning I understood, I screen some vertical kind of Portal as soon as possible, as well as some place Portal, after their content qualities evaluate, hands over by Business and colleagues of legal department communicates authorization.” 汪楠为刚才自己的想当然而感到羞愧,认真的对李牧说:“李总您的意思我明白了,我尽快筛选一些垂直类门户,以及一些地方门户,对他们的内容质量进行评估之后,交由商务和法务部门的同事来沟通授权的事宜。” Li Mu satisfied nod, also said: „After our Portal website get online, must get online a contribution channel synchronously, moreover must formulate the favorable payment for published piece standard, solicits contributions to all the people, the people that all will write a draft can our YY Portal contribution, once were accepted, we pay money according to the content quality and number of words, the people's contribution can rapidly increase our content reserves, the foundation quantity promoted, our premium content quantities naturally also meet compared with the promotion . Moreover, we have Alipay this payment channel as the support, many that providing of payment for published piece will also facilitate rapidly, best is can train a number of outstanding online columns. Authors.” 李牧满意的点了点头,又说道:“我们的门户网站上线之后,一定要同步上线一个投稿渠道,而且要制定优厚的稿费标准,面向全民征稿,所有会写一点稿子的民众都可以向我们的yy门户投稿,一经采纳,我们按照内容质量以及字数付钱,全民投稿才能快速增加我们的内容储备,基础数量提升了,我们的优质内容数量自然也会等比提升,而且,咱们有支付宝这个支付渠道作为支撑,稿费的发放也会迅速方便的多,最好是能够培养出一批优秀的线上专栏作者。” Wang Nan was shocked by the Li Mu's words, currently rarely has website to be willing to receive the manuscript paid, receives the manuscript paid the pattern is also suitable in the magazine and newspaper, after all the magazine and newspaper the interior capacity of demand is not in unit of time big, at best one Monday this book, but as comprehensive network Portal, it was too huge to the demand of content, possibly a new content of day of need can compared with ten magazines, as the matter stands, the investment in content also become very big, but the meaning in Li Mu words, basic on is one vice-, so long as do boldly, he on asking for money to give money and important person. Can to such big support, indicate that he attaching great importance to Portal, but to Wang Nan, own work receives the leader to take seriously although to bring certain pressure on oneself extremely, but more was urging power that proceed to clash. 汪楠被李牧的话震惊了,现在很少有网站愿意有偿收稿,有偿收稿的模式还只是在杂志和报纸上适用,毕竟杂志和报纸在单位时间内需求的内容量不大,充其量一周一本书而已,但是作为一个综合性的网络门户,它对内容的需求量就太庞大了,可能一天需要的新增内容就能够和十本杂志相比较,这样一来,内容方面的投入也会变得非常大,但李牧话里的意思,根本就是一副只要自己大胆搞,他就要钱给钱、要人给人,能给这么大的支持,足见他对门户的重视,而对汪楠来说,自己的工作极其受到领导重视虽然会给自己带来一定的压力,但更多的却是催促着自己往前冲的动力。 Therefore, Wang Nan guaranteed to Li Mu: „I start the flow and payment for published piece standard that formulates all the people to submit a piece of writing today, best to clear a contribution backstage on our website, all registration users can submit a piece of writing in the backstage directly, they after classified contribution, our editions according to classifying the respective verification are responsible for the manuscript under classification respectively, therefore this need the colleague in our technology gives in certain support.” 于是,汪楠向李牧保证:“我今天就开始制定全民投稿的流程以及稿费标准,最好是能够在咱们的网站上开通一个投稿后台,所有注册用户都可以直接在后台投稿,他们按照分类投稿之后,我们的编辑按照分类各自审核各自负责分类下的稿件,所以这需要咱们技术方面的同事给于一定的支持。” Li Mu nods: „Technical department serves for you, except for these, you wants to develop similar content screening, the grading rating and function in demonstration weight aspect, can write the product demand directly, with technical department at the same time meets to communicate, the technologies division can also spare no effort provides the support to you.” 李牧点点头:“技术部就是为你们服务的,除了这些,你们想开发类似内容筛选、评分评级以及展示权重这方面的功能,都可以直接写产品需求,和技术部的同时碰头沟通,技术部门这边也会不遗余力的给你们提供支持。” Muye Science and Technology now several hundred technology development personnel, home most powerful development team, is not only supporting entire Muye Science and Technology, is supporting the Taobao nets, Alipay as well as other products, such big team, takes more than ten people able casually complete supports the Portal net, if also wants to accelerate, Li Mu even can reassign dozens even over a hundred people to unite efforts to support the Portal net in a short time, has the huge development strength to be the backing, Li Mu makes any internet product to have the energy very much, this advantage is other companies does not have. 牧野科技现在有数百个技术开发人员,有一个国内最强大的开发团队,不但支撑着整个牧野科技,也在支撑着淘宝网、支付宝以及其他的产品,这么大的团队,随便抽出十几个人就可以完完全全的把门户网支撑起来,如果还想加速,李牧甚至可以在短时间内抽调几十甚至上百人来协力支撑门户网,有庞大的开发实力做后盾,李牧做任何互联网产品都很有底气,这种优势是其他公司所不具备的。 Li Mu makes the technical family background, knows that in the future function of internet domain technology development powerful, he digs Fang Xudong to come, and not only wants to make him be responsible for the Taobao net or some product construction, he biggest duty, will be will help itself entire grasp in the future the Muye Science and Technology technical research and development department, in the future, Muye Science and Technology will certainly develop from the product, transits to the technology development, later internet and will move internet not only will be the world of product, will be the world of patent, communications protocol, construction support, browser support, data transfer, data processing, data analysis wait/etc aspects needs extremely strong technological strength., Will save the technological strength from now on, to Li Mu is most important. 李牧本身就是做技术出身,知道未来互联网领域技术开发的作用有多强大,他挖方旭东过来,也并不只是想让他来负责淘宝网或者某个产品的架构,他将来最大的任务,是帮自己把牧野科技的技术研发部门整个抓起来,未来,牧野科技一定会从产品开发,过渡到技术开发,以后的互联网和移动互联网不但是产品的天下,更是专利的天下,通信协议、架构支持、浏览器支持、数据传输、数据处理、数据分析等等方面都需要极强的技术储备,从现在开始积攒技术实力,对李牧来说是重中之重。 ( To be continued.) (未完待续。)
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