Li Mureturned toLin Qingyato beYYPortaldrew on a vice-editor-in-chief, vice-editor-in-chiefnamedWang Nan, beforewasNetEase163Portal one of the threevice-editors-in-chief.李牧回到林清雅为yy门户招来了一个副总编,副总编名叫汪楠,之前是网易163门户的三个副总编之一。Wang NannameLi Muhas not heard, buthebelieves that the Lin Qingyavision, firstdid not say the Wang NanabilitycancomparewithChen Tong, so long ashisabilitycanlift up the YYPortalearlier period, oneselfare satisfied.汪楠的名字李牧并没有听说过,不过他相信林清雅的眼光,先不说汪楠的能力能不能跟陈同比,只要他的能力可以扛起yy门户的前期,自己就已经非常满足了。Wang Nanto the post, Li Muhas not seenhimquickly, butmakesLin Qingyafollow upwithhim, oneselfhave transmittedto the idea of Portalnettothem, firstcommunicateswithWang Nanbythem, oneselfhappen tolook at the Wang Nancomprehensionabilitywithcarrying out the ability.汪楠很快到岗,李牧并没有见他,而是让林清雅与他跟进,自己对门户网的理念都已经传达给他们了,由他们先跟汪楠沟通,自己正好看一看汪楠的领悟能力与执行能力。Hong Kong«Weekly report»Lu XinyialsoafterLi Mureturns to homelandhas the contactwithhimimmediately, intelephoneexcept forcourtesyregards, whatis main isthinksvaguedetermineswithLi Muagain, guaranteed the words that hespokethat night are not only spur-of-the-moment.
香港《一周报》的卢心怡也在李牧回国之后就立刻跟他取得了联系,电话里除了礼节性的问候,最主要的还是想隐晦的再跟李牧确定一下,确保他那天晚上所说的话不只是一时冲动。Li Mugave up all her anxietieswith the steadfasttone.李牧用坚定不移的语气打消了她所有的疑虑。How in Li Mucentralizedtocontinuesto devastateHao123 and Li Xingpingpsychological endurance the attention, Liu Qiangdongfed back a latest development in TaobaoofficialshoptoLi Mu, at present, more than 40brandshave signed the agreementalsoto pay the earnest money and service fee, includingseveralquitebigbrands, for example: tlcell phone, ZhongxingXiaolingtong, Haseecomputeras well asSmartech Tatreread machine.
就在李牧把注意力都集中到如何继续摧残hao1以及李兴评的心理承受力时,刘镪东给李牧反馈了一个淘宝官方店铺方面的最新动态,眼下,已经有四十多家品牌签了协议并且支付了保证金和服务费,其中有几个比较大的品牌,比如:tl手机、中兴小灵通、神舟电脑以及智能达复读机。Li Mudiscovers a veryinterestingsituation, thesebrands, in the respectiverespectiveindustry, althoughare the well-known enterprises, but is actually not the top company.李牧发现一个很有意思的情况,这几个品牌,在各自所属的行业里,虽然都是知名企业,但却都不是顶尖企业。
the tlcell phone the domesticsales volumecanarrangetoat presentfirstfive, pressesinhisheadbesidesMotorolaandNokia, oneat present the strongestdomestic cell phonebrandwave guide, althoughnowis the domestic cell phonebrandsales volume's second largest enterprise, butwantsto surpass the wave guideat presentordream of a fool;
tl手机目前在国内的销量能排到前五,压在他头上的除了摩托罗拉和诺基亚,还有一个眼下最强势的国产手机品牌波导,虽然现在是国产手机品牌销量第二的大企业,但是想赶超波导眼下还是痴人说梦;ZhongxingXiaolingtongalthough is also the industrysecond, whathoweveris sorrowful, inhistop of the headhasutStarcomto press, utStarcom'smarket sharemore than half, farexceeds his industrysecond;
中兴小灵通虽然也是行业第二,但是悲哀的是,他的头顶上有ut斯达康压着,ut斯达康的市场占有率过半,远超他这个行业第二;
The computercomplete machinemarketmore and morefiery/popular, Haseeasmarketbothering, startsto promoteowncomplete machinesalelast yearat present, buthe was almost suppressedby the entireindustry, thereforewantsto raise one's headexceptionallyis difficult;
电脑整机市场眼下越来越火爆,神舟作为市场搅局者,在去年开始推出自己的整机销售,但是他几乎是被全行业打压,所以想出头还异常困难;
The Smartech Tatreread machinesituation is also very interesting, in 2001 the domesticreread machinemarket absorption capacitywas over10 million, this year the capacity of marketestimateprobablyin15 million, altogether about 30hundred millionRMBmarkets is also quitehuge, but such bigmarket, Bubugaooccupiedabout40%, ten thousandlettersfollowedoccupiedabout20%, however the Smartech Tattechnological strengthwasverypowerful, thisbrand has been very competentat the reread machinerelated technologyresearch and development, because actuallydid not understand the operation, therefore the marketpopularitywas not high, whatwas opposite, the Bubugaotechnological strengthdid not calculateoutstanding, becausebrand. The reason, the market sharestays at a high level.智能达复读机情况也很有意思,2001年国内的复读机市场容量超过一千万台,今年市场预计的容量大概在1500万台,总共将近30亿人民币的市场还算是相当庞大的,不过这么大的市场,步步高一家就占了将近40%,万信紧随其后占了将近20%,但是智能达的技术实力是很强大的,这个品牌一直在复读机相关技术研发上很有实力,但是却因为不懂运营,所以市场知名度并不高,相反的是,步步高的技术实力并不算出众,但因为品牌知名度的原因,市场占有率居高不下。Li Musaw after Liu Qiangdongto the generalintroductions of thesebrandsoneselfreorganize, callshim, inquired: The „leaders in theseindustrieswith the intention that wecooperate?”李牧看到刘镪东给自己整理的这几个品牌的大概介绍之后,打电话给他,询问:“这几个行业里的龙头企业都没有要跟咱们合作的意图吗？”Liu Qiangdongsaid: „Has, Bubugaowantsto workwithus, theyalsoapplied for the officialshop, butweannounced the after cooperationstandard of officialshop, theygave up, the reply that theirconnectionpeoplegiveis: Bubugaohas the powerfulbrand and maturemarketing channel, ifweopenthemto registerfree, theyare willingto come, ifwepersist incollecting fees, theydo not consider.”刘镪东说:“有是有,步步高就想跟咱们合作来着,他们也申请了官方店铺,但是我们公布官方店铺的合作标准之后,他们就放弃了,他们的接口人给的回复是:步步高有强大的品牌知名度以及成熟的销售渠道,所以如果我们免费开放他们注册,他们就愿意进来,如果我们坚持收费,他们就不考虑了。”Li Musighedone: „The arrogance of bigbrand.”李牧感叹一声:“大品牌的傲气啊。”Liu Qiangdongsaid: „Healsothinks that hejoins the Taobaonet, isbeing honored of Taobaonet, thought that placeshere the brand, occupiedsmall advantagetous.”刘镪东说:“他还以为他加入淘宝网,是淘宝网的荣幸,觉得把品牌放在我们这里,是给我们占了便宜。”Li Musaid with a smile: „Actuallytheywant is not groundless, to us, wantsto increase the platforminfluence, the bestwayisattractionmassivewell-known brandsmoves into, morebigbrandsmove into, the popularity and influence of platformare higher, buttheyneglected a veryserious concern, iftheydo not workwithus, theircompetitorsoncertainmeeting.”李牧笑道:“其实他们这么想也不无道理,对咱们来说,想增加平台影响力,最好的办法就是吸引大量知名品牌入驻,越多大品牌入驻,平台的知名度和影响力就越高,但是他们忽略了一个很严重的问题,如果他们不跟咱们合作,他们的竞争对手就一定会。”Liu Qiangdongsaid: „Ialsothink that the bigbrandis no doubt arrogant, but ifwemakethemrealize the crisis, theywill also definitely lower the headto speak, now the urgent matter, howusesourplatforms, helpingthesewithweachieve the cooperation many enterpriseas far as possible the thingsell.”刘镪东说:“我也是这么想的,大品牌固然高傲,但如果我们让他们意识到危机,他们也肯定会低下头来说话,现在当务之急,是如何利用咱们的平台,帮这些已经和咱们达成合作的企业尽可能多的把东西卖出去。”Li Musaid: „Whatoperationstrategymakes concretewith and methodyoudecides, YYhere can yourenoughcurrent capacitysupport, ifmustdoondry/doesattractive, does a Online shoppingpromotionfestivalwiththesecooperationbrandsjointly, strivesto do in historybiggestonline shoppinggrand meeting.”李牧说:“具体用什么样的运营策略与方法你来定,yy这边可以给你足够的流量支撑,如果要干就干的漂亮一点,和这几个合作品牌联手搞一个网购促销节,力争搞一个有史以来最大的网络购物盛会。”Liu Qiangdongsaid: „Iunderstand that yourmeaning, Igraspedtime studyover the two days.”刘镪东说:“我明白你的意思了,这两天我就抓紧时间研究一下。”Li Mureminded: „Remembers that communicateswith the cooperationbranddepth, wegivetheirsufficientsensitometries, they must giveenoughconcessionsin the selling price, enoughsensitometry+performance-to-price ratio, isOnline shoppingfacilitates the order the essentialformula, Mangomicansucceed, dependedisthisonly way, therefore the manufacturerwants the absolute sinceritycooperationwithus.”李牧提醒道:“记得跟合作品牌深度沟通,我们给他们足够的曝光度,他们也要在售价上给出足够的让步,足够的曝光度+性价比,才是网购促成订单的关键公式,mango-me之所以能成功,靠的就是这个不二法门,所以厂商跟我们一定要精诚合作。”Liu Qiangdongsaid: „Good, Icommunicate certainlywith the factory, strivingmakesthemgive the biggestpriceconcessions.”刘镪东道:“好,我一定跟厂家多沟通,力争让他们给出最大的价格让步。”Then, Liu QiangdongaskedLi Mu;„Progress of your sideYYPortal? Canfind the timeto makeChen Tongto come outto chatagain?”
说罢,刘镪东问李牧;“你那边yy门户的事情进展的怎么样了？要不要抽时间再约陈同出来聊聊？”Li Musaid: „Temporarilydoes not use, hisaxis, howthenchattedvery much, heis not willingto leaveSina, to joinMuye Science and Technology, thereforedeferred tomy ownrhythmto come, firstdestroysSinaPortal that hemadesingle-handedlysaidagain.”李牧说:“暂时不用,他这个人很轴,再怎么聊,他也不会愿意离开新浪、加入牧野科技,所以还是按照我自己的节奏来,先把他一手做起来的新浪门户摧毁再说。”Liu Qiangdongalsoasked: „Thatpurchases the progress of Hao123? Previoustimelistened toyou saying that thispoint was very probably important.”刘镪东又问:“那收购hao1的事情进展的怎么样了？上次听你说起来,这一环好像还很重要。”Li Musaid with a smile: „Ihave not contacted the Hao123founder, butheshouldbe painfulnow.”李牧笑道:“我没跟hao1的创始人联系过,不过他现在应该非常痛苦吧。”
......
……General that just likeLi Muguessed, Li Xingping was truly painfulfor these days.
正如李牧猜测的一般,李兴评这几天确实很痛苦。Perhaps the internetdomain, canreceive the pioneer who such bigpsychologydevastatesinoffline, hisfirst.
恐怕互联网领域,能在线下受到这么大心理摧残的创业者,他还是头一个。Everyonedidn't expect, YY123will burnofflinefromonline the flames of war, somehard to of thisfeelingalsoto the presentinternetenterpriseaccepts, seemed the rivers and lakesperson saying that the calamitywas less thanwife and children'sprincipleto be brokenby a powerhouse was the same, suddenlyeverybody feels insecure.
谁也没想到,yy1会把战火从线上烧到线下,这种感觉对现在的互联网企业来说还有些难以接受,就好像江湖人说祸不及妻儿的原则被一个强者打破了一样,一时间人人自危。EntireGuandong was almost filled upby the YY123advertisement, whereLi Xingpinggoes to be ableto seeYY123, even before isin the public toilet in market that wrote all overin the gate of homogeneousmaking friendstelephone, pasted on the YY123posting picturesadvertisement.
整个粤省大地几乎被yy1的广告填满,李兴评去哪里都能看到yy1,甚至是商场的公厕里那以前写满了同性交友电话的门上,都贴上了yy1的贴画广告。For these days, becauseYY123pushedpowerful, the current capacity that Li Xingpingstood firmwith great difficultystartedto haveobviousslowdown, until now, the loss of flowover60%, the advertizing revenuelostover80% . Moreover the knockdown price of advertisementis still droppingunceasingly.
这几天,因为yy1的强大地推,李兴评好不容易稳住的流量又开始有了明显的下滑,到现在为止,流量损失了超过60%,广告收入损失了超过80%,而且广告的成交价格还在不断下降。
The advertising agentalsosaw the Hao123declining tendency, to them, threw the advertisementat this time, cannotaccording to the currentcurrent capacitycalculation price, because the Hao123current capacityis unstable, possiblydropsmomentarilyagain, thereforetheydeliberatelygave a pretextto undercut the pricebythis, Li Xingpingdid not have the means that can only accept.
广告商也看出了hao1的颓势,对他们来说,这个时候投广告,决不能按照目前的流量估算价格,因为hao1的流量太不稳定,随时可能再下降,所以他们刻意以此借口来压低价格,李兴评也没办法,只能接受。
The current capacityis reducingin the dropandincome, YY123advertisementalsointhe soul of a deceased has not yet dispersed.
流量在下降、收入在减少,yy1的广告还在阴魂不散。At present, the offlinepromotion of YY123has become the topic that the internetdomainhas loved to talk about, somepeoplesaid that Muye Science and Technologysimplyis the God in internet, wheneveryoneinmuddling through, heproficiently still had graspedvariousmethods, candoto dohisopponentwithvariousmethodsanytime and anywheredoes the collapseremnantly, somepeoplesaid that Muye Science and Technologyis the Chinainternetdomainbiggestrobber, moreoverhemostdoes not have the robber of professional ethics, becauseheonlystartsto the peer.
眼下,yy1的线下推广已经成了互联网领域津津乐道的话题,有人说牧野科技简直就是互联网里的上帝,当大家还在摸索前进的时候,他就已经熟练掌握了各种玩法,可以随时随地用各种方法把他的对手搞死搞残搞崩溃,也有人说牧野科技是华夏互联网领域最大的强盗,而且他也是最没有职业操守的强盗,因为他只对同行下手。
No matter how the industryappraises, has todeny,Li Mu'sthislarge-scalefireplays the excellenteffect.
不管行业如何评价,不得不否认,李牧的这种大规模火力压制起到了极好的效果。Li Xingpingsawmanyfriendsfor these days, hopes that canfindsomeinspirations in theircommunications, the hugedifficult problem that the solutionfacesat present, butseveraldayslater, after seeing an important goodsperson, herealized that actually the presentcrisishasis difficult to solve.李兴评这几天见了很多朋友,希望能够在与他们的沟通中找到一些启发,解决眼前面临的巨大难题,但是几天下来,见了一大帮人之后,他才意识到眼前的危机究竟有多难解决。No onethinks that Li Xingping may also strive to turn the tide, evenmanypeoplethink how longHao123could not have supportedin this case, theygave a Li Xingpingcriticalsuggestion: Had not been donethoroughlybyMuye Science and Technologywhile the present, hurriesto find the wayto act.
没有一个人认为李兴评还有可能力挽狂澜,甚至许多人都认为hao1在这种情况下已经支撑不了多久了,他们给了李兴评一个中肯的建议:趁着现在还没有被牧野科技彻底搞死,赶紧想办法出手。Acts? Saideasily, whowill buy the cow that will soon die of illness? Even ifsomepeoplewill buy, make the blood boil that the leftpricewill perhaps still lower, iftosell the price of deadcowto sell outthislivecow, howLi Xingpingpossiblygives up, but ifmustmake the buyerbidby a price of livecow, the buyerwill not want, only ifhehas the meansto revivethiscow.
出手？说得容易,谁会买一头即将病死的牛？就算有人会买,出的价格恐怕也会低的令人发指,如果以卖死牛的价格卖掉这头活牛,李兴评怎么可能舍得,但如果要让买家以一头活牛的价格来出价,买家也不会愿意,除非他有办法把这头牛救活。Is intertwining, some people of languagesremind the dreamboat: Sold toMuye Science and Technology.
正纠结着,有人一语点醒梦中人:卖给牧野科技。Now the Hao123declining tendencycompletelyreveals, the YY123market sharecontinuallyis raised, in this case, whowill buyHao123? WhobuysHao123, whosehandHao123will die, in the Muye Science and Technologyfront, no onecansavelivehim, but ifsold toMuye Science and Technologyto be different, Muye Science and Technologypresentmarket sharealthoughsurpassed50%, butHao123also about 30%market sharesinhand, ifMuye Science and TechnologybuysHao123, theycanhave the entirenavigation websitemarket95%market sharesinstantaneously, thisto themisverymeaningful.
现在hao1颓势尽显,yy1市场份额不断提升,这种情况下,谁会买hao1？谁买hao1,hao1就会死在谁的手里,在牧野科技的面前,没人能救得活他,但是如果卖给牧野科技就不同了,牧野科技现在的市场占有率虽然超过了50%,但是hao1还有30%左右的市场占有率在手,如果牧野科技买下hao1,那他们就可以在瞬间拥有整个导航网站市场95%的市场份额,这对他们来说是非常有意义的。Therefore, inLi Mureturned to the Yanjingsecond day, Li Xingpingto relateMuye Science and TechnologyBusinesson own initiative, triedto discusswithMuye Science and Technologywith the Hao123relatedcooperation, exactly said that sought the sellforHao123.
于是,在李牧回到燕京的第二天,李兴评就主动联系了牧野科技的商务,试图跟牧野科技谈一谈与hao1有关的合作,确切的说,是为hao1寻求出售。Lin QingyafoundLi Mu, to tellhimthisgoodnews, andinquires the Li Murecenttimearrangement.林清雅找到李牧,把这个好消息告诉他,并且询问李牧近期的时间安排。Li MusaidtoLin Qingya: „Myrecentmatterare too many , without the timeto seehim, oryoumakehimto comeYanjingandhechat, is15 millionpacksalltakesregardingHao123mypsychologyprice, ifLi Xingpingrefreshed, is willingto let goas soon as possible, the pricecanagainappropriatein addition, but the knockdown pricecannot certainlyfinallyover20 million.”李牧对林清雅说:“我最近事情太多,没时间见他,要不你约他来燕京和他聊一聊吧,对于hao1我的心理价位是1500万打包全拿,如果李兴评爽快、愿意尽快脱手的话,价格可以再适当加一点,但最终成交价格一定不能超过2000万。”
After Lin Qingyaobtains the Li Mu'sbottom line, immediatelynods: „Imakehimto meetto chat.”林清雅得到李牧的底线之后,立刻点点头:“那我就约他见面聊一下。”
The Li Muinjunctionsaid: „Chattedturns over to chat, but the stancemustsuspend, sincehemustaskusto chaton own initiative, after thatmet, urgentlyfirstdo not discuss the price, mustfirstgivehisnecessarydespising and threat, after hewas scared, discussed the pricewithhim.”李牧嘱咐道:“聊归聊,但姿态要摆好,既然他主动要找我们聊,那见面之后你不要急着先谈价格,要先给他必要的蔑视与威胁,等他恐慌之后再跟他谈价格。”Lin Qingyasaysinstantly: „IunderstoodChief Li, youfeel relieved.”林清雅即刻说道:“我明白了李总,你放心吧。”
( To be continued.)
(未完待续。)
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