RINAPE :: Volume #6

#530: The professionals are the paranoia

LNMTL needs user funding to survive Read More

Chen Tong has been curious to Li Mu, before Sina incorporated , after QQ development team, Chen Tong on has been paying attention to Muye Science and Technology each movement, because he was worried about Li Mu before Sina u gets online ahead of time ambushes Sina, but Sina at present goal biggest is the Portal net. 陈同一直对李牧非常好奇,自从新浪收编了前qq开发团队之后,陈同就一直在关注牧野科技的每一个动作,因为他担心李牧会在新浪u上线之前提前狙击新浪,而新浪眼下目标最大的就是门户网。 The Muye Science and Technology YY123 current capacity continued to rise, is relying on the support of YY user system as well as cloud record, the YY123 current capacity has surpassed Hao123, Chen Tong has been worried Li Mu will blockade to retaliate to Sina using navigation website, but waited for so many days not to see Muye Science and Technology to have any sound, got online after the Taobao net, Chen Tong was clear, originally the Li Mu's energy will focus on this in the near future. 牧野科技的yy1流量持续走高,凭借着yy用户体系以及云记录的支撑,yy1的流量已经超过了hao1,陈同一直担心李牧会利用导航网站对新浪进行封锁报复,但是等了这么多天一直没有见到牧野科技有任何动静,直到淘宝网上线之后,陈同才明白,原来李牧的精力近期都聚焦到了这上面。 Chen Tong asked Liu Qiangdong: „You should be quite ripe with Li Mu, you thought that what person Li Mu is?” 陈同问刘镪东:“你跟李牧应该比较熟了,你觉得李牧是一个什么样的人？” Liu Qiangdong said with a smile: „Talent that talent, the entire life only sees.” 刘镪东笑道:“天才,生平仅见的天才。” Chen Tong nods, said: „In short time, promoted so many projects, moreover each project had very fast development, truly is the internet domain talent.” 陈同点了点头,说:“短短时间内,推动了这么多个项目,而且每个项目都有了非常快速的发展,确实是个互联网领域的天才。” Saying, Chen Tong is asking him: „How do you feel the moral behavior of this person?” 说着,陈同问他:“你觉得这个人的人品如何？” „Moral behavior?” Liu Qiangdong laughs, said: „How to think that asked this? Actually Li Mu has the enemy and ourselves distinct person of principle and generally speaking extremely, is good to person, absolute good moral behavior, but was cruel to the enemy, all obstructs the road, the person who or tries to stop his footsteps, was basically treated as the mortal enemy by him, competes to be relentless, you have a look at Tencent, six months ago, many people also thought that Tencent will become one of the home peak internet Corporation.” “人品？”刘镪东哈哈一笑,说:“怎么想起来问这个？其实李牧总体来说是个极有原则而且敌我分明的人,对身边的人非常好,绝对的好人品,但是对敌人就非常残忍了,所有挡道的,或者试图阻拦他脚步的人,基本上都被他当做死敌,竞争起来毫不留情,你看看腾训,半年以前,很多人还觉得腾训会成为国内最顶尖的互联网公司之一。” intent that Liu Qiangdong this saying said that has referred, although Tencent has totally given up the immediate Instant Messenger business now, the business that but Sina abandoned Tencent at this time picked, just competed with the Muye Science and Technology core product directly, his words are also reminding Chen Tong, in current in this case, Li Mu will certainly regard as the powerful enemy Sina. 刘镪东这话说的意有所指,虽然腾训现在已经彻底放弃了即时通讯业务,但是新浪又在这个时候把腾训抛弃的业务捡了起来,刚好和牧野科技的核心产品正面竞争,他的话也是在提醒陈同,在当前这种情况下,李牧一定会把新浪视为劲敌。 Chen Tong also understands the meaning in Liu Qiangdong words, is not at heart surprised, his although has not contacted with Li Mu, consistent repertoire that but works through Li Mu , can see that he will certainly have an action to perform to Sina, the issue is he is aiming at Sina to ferment anything. 陈同也明白刘镪东话里的意思,心里并不算惊讶,他虽然没和李牧接触过,但通过李牧做事情的一贯套路,也能够看得出他一定会对新浪有所动作,问题是他到底在针对新浪酝酿什么。 The staff of Taobao operation section are not many, altogether about 30 people, everyone sits in the conference room together, under the leadership of Liu Qiangdong, the applause welcome to make training to everyone Chen Tong. 淘宝运营部的员工并不算多,一共三十人左右,大家齐坐在会议室里,在刘镪东的带领下,掌声欢迎来给大家做培训的陈同。 Chen Tong stands in the forefront of conference room, smiles to give regards after everyone, said humbly: „I come today, am far attend class to everyone, is mainly comes and everyone shares me to some views of internet content.” 陈同站在会议室的最前端,跟所有人微笑问好之后,谦逊的说:“我今天过来,谈不上给大家上课,主要是来和大家分享一下我个人对互联网内容的一些看法。” Saying, Chen Tong is opening own PowerPoint, is pointing on the projecting apparatus the three big sectors in PowerPoint, introduced: „ I felt, the internet time has three sectors to be most important, and they are: Current capacity, channel as well as content. 说着,陈同打开自己的ppt,指着投影仪上ppt里的三大版块,介绍道:“我个人感觉,互联网时代有三个版块最重要,分别是:流量、渠道以及内容。 „Sina and Taobao have no difference in the core essentially, everyone is making the website product, therefore the website current capacity is quite no doubt important, the current capacity is the website foundation, is one of the website earning determining factors, therefore its importance naturally does not need to talk too much ;” “新浪和淘宝在核心本质上没有什么区别,大家都是在做网站产品,所以网站的流量固然相当重要,流量是网站的根基,是网站营收的决定性因素之一,所以它的重要性自然是不必多言;” „What ditch Dow Jones Index is all lets website and user produces the way and medium of contact, for example, in Sina although Portal website the current capacity is very internally high, however a large number of current capacities are to depend upon the major third party channel introductions, for example, the user saw our short chain from Hao123, or our news advertisements, skip from Hao123 to our website ; Also for example the user through the Baidu keyword search, searched Baidu including, some page of Sina network ; For example we with the friend chain exchanges of other website, other website users visit Sina website through the friend chain again ;” “渠道指的是所有让网站与用户产生接触的路径与媒介,比如,新浪虽然在国内门户网站里流量很高,但是相当一部分的流量是依靠各大第三方渠道引入的,比如,用户从hao1看到了我们的短链,或者我们的新闻广告,从hao1跳转到我们的网站;也比如用户通过百度关键词搜索,搜索到了百度收录的、新浪网的某个页面;再比如我们和一些其他网站的友链互换,其他网站的用户通过友链访问到新浪网站;” „Content, referred to is we provides to the most basic thing of user, for example, Sina to the domestic and foreign current politics news, sports, entertainment, finance and economics and real estate that the user provides and so on relevant information, all kinds and commodities that according to groups also for example on Taobao each shop sells ;” “内容,指的就是我们提供给用户的最根本的东西,比如,新浪给用户提供的国内外时政新闻、体育、娱乐、财经以及房产等等相关资讯,也比如淘宝上各个店铺出售的各种各样、分门别类的商品;” Chen Tong introduced probably these three sectors, he had not paid attention at this time, in another end of conference room, comes in young people who wears black slacks and pure white T-shirt, this person Li Mu. 陈同大概介绍了一下这三个版块,这时候他并没有留意,在会议室的另一端,进来一个身穿一件黑色休闲裤、纯色白t恤的年轻人,这个人正是李牧。 Chen Tong also said at this time: „The present internet industry, everyone is propagandizing two core ideas, one is the current capacity is a king, one is the channel is a king, current capacity that actually in the final analysis, present internet pays great attention , is also uv and pv that we said that this idea not wrong, because the current capacity is the website realization most direct way, in the Sina net current earning, the advertizing revenue occupied over 80%, the current capacity was higher, the advertisement resources were also more expensive.” 陈同这个时候又说:“眼下的互联网行业,大家都在宣传两个核心思想,一个是流量为王,一个是渠道为王,其实说到底,现在的互联网注重的还是流量,也就是我们所说的uv和pv,这种想法并没有错,因为流量是网站变现最为直接的方式,新浪网目前的营收里,广告收入占到了80%以上,流量越高,广告资源也就越贵。” At this point, a Chen Tong thread of conversation revolution, said: „But, I felt, the internet industry will enter the content for the years of king eventually, I did not mean that the current capacity and channel are unimportant, but wants saying that actually we abandon the shackles of current capacity and channel temporarily analyze the issue the words, actually the truth is simple: You provide to the content of user are better, your website will have higher user viscosity, immediately an acquired higher user naturally will also preserve rate/lead, as the matter stands, supplements with various operation methods again, the website user can precipitate unceasingly, ultimately will obtain the huge current capacity.” 说到这里,陈同话锋一转,说:“不过,我个人觉得,互联网行业终究还是会进入内容为王的时代,我并不是说流量和渠道不重要,只是想说,其实我们暂时抛开流量和渠道的桎梏去分析问题的话,其实道理非常简单:你提供给用户的内容越好,你的网站就会有更高的用户粘度,随即也就会自然而然的获得更高的用户留存率,这样一来,再辅以各种运营手段,网站的用户就能够不断沉淀,最终还是会得到庞大的流量。” „We make the Sina net time realized, internet user when attention news, wanted when not with various news as well as major newspaper same contents, news by long and limit of playback period, they very difficult continuous the investment energy in the news of some independent sector to report, but the newspaper although sector division is detailed, the content is also full, however its effectiveness is lower, latest message transfer at least must separate a day of release cycle, moreover these two news patterns are restricted in the manufacture cycle to be long, the production cost high influence, effectiveness also on. Worse, is very weak to the prompt feedback ability of important news.” “我们做新浪网的时候就意识到,互联网用户在关注新闻的时候,想要的并不是和各种新闻节目以及各大报纸一样的内容,新闻节目受时长和播放周期的限制,它们很难在某个单独版块的新闻上持续不断的投入精力去报道,而报纸虽然版块划分详细,内容也非常充盈,但是它的时效性更低,最新的讯息传递至少也要隔一天的发行周期,而且这两种新闻模式都受限于制作周期较长、制作成本较高的影响,时效性也就更差了,对重大新闻的及时反馈能力很弱。” „ To the average consumer, the news and newspaper has been able to satisfy them the pursue to the news, but to the internet user, they were used to be efficient and high-speed, the news and newspaper to them, the effectiveness endured on some slow hard to, for example last year shocked the 9/11 event of the world, various news hiding the sky and covering the earth, but time-limited insufficient and long-enduring insufficient was the biggest problem, the user paid attention to this event extremely, he hoped to be able the newest situation to progress every several minutes. “对普通用户来说,新闻节目和报纸已经可以满足他们对新闻的追求,但是对互联网用户来说,他们习惯了高效与高速,新闻节目和报纸对他们来说,时效性就慢的有些难以忍受,比如去年震惊全球的911事件,各种新闻铺天盖地,但是时效性不足、持续性不足是最大的问题,用户对这起事件极度关注,以至于他希望每隔几分钟就能够得到最新的事态进展。 although then central station also had the writing flash of bottom trundle, however their demonstration ways were unidirectional, the user is unable the customizing inquiry and accepts the content that oneself wanted, therefore we promoted the trundle news of 7 * 24 hour in Sina, renovated the latest progress of event with the quickest frequency, when the user focused on the 9/11 event in the Sina net, they can see the complete news record that took minute as the unit, that moment of the event being born, to the current latest information, the development of entire situation online then had incomparable clear combing in Sina, this was other website does not have.. ” 虽然当时的中央台也有底部滚动的文字快讯,但是他们的展示方式是单向的,用户无法自定义查询和接受自己想要的内容,所以我们在新浪推出了7*24小时的滚动新闻,用最快的频率刷新事件的最新进展,当用户在新浪网关注911事件的时候,他们可以看到一个以分钟为单位的完整新闻纪录,从事件诞生的那一刻起,到当前最新资讯,整个事态的发展在新浪网上便有了一个无比清晰的梳理,这是其他网站所不具备的。” „Because we have like this are fast, the comprehensive, accurate and objective content, therefore makes the current capacity of Sina net continually promote, the subscriber continually to promote, this is the Sina net successful in a big way takes advantage.” “正是因为我们有这样快速、全面、准确、客观的内容,所以才让新浪网的流量不断提升、用户数量不断提升,这就是新浪网成功的最大依仗。” Then, Chen Tong gave everyone to tell in the content level some more thorough understanding, Li Mu under stage is listening silently, could be said as some approvals to his opinion. 接下来,陈同又在内容层面上给大家讲述了一些更加深入的理解,台下的李牧默默听着,对他的见解可以说是部分赞同。 The internet world will experience a series is the years of king, not only the current capacity and channel are kings, the content, product and pattern, ecology and closed loop once became the hot word in internet industry, internet will not finally choose in some level precipitates, but will have the explicit function and domain divides, in the comprehensive and vertical Portal domain and in the internet flood entertainment level, inevitably is the content is a king ; However in immediate Instant Messenger, e-Commerce, o2o and other in the big levels, certainly is the platform is a king ; In computer security and various vertical software arenas, will turn into the product is a king. 互联网世界会经历一系列为王的时代,不只是流量和渠道为王,内容、产品和模式、生态、闭环都曾经成为互联网行业里的热词,互联网最终不会选择在某一个层面进行沉淀,而是会有明确的职能与领域划分,在综合及垂直门户领域、在互联网泛娱乐层面,必然是内容为王;但是在即时通讯、电子商务、o2o等大层面上,一定是平台为王;在计算机安全、各种垂直软件领域,又会变成产品为王。 Chen Tong makes the content family background, will therefore deify the overaction of content unavoidably, he has this characteristics, can make very well the Sina net, but if makes him have this characteristics to be the 360 antivirus softwares, even gives him the product mentality of complete set, perhaps he including 10 million installed capacities unable to do finally, if makes him move the time that internet arrives at to make WeChat, was certainly picked the pitiful result that the peach, die by others, if makes him make the smartphone, perhaps perhaps that on hehe, gave him the idea of Apple, finally he does to come out truly. Kindle. 陈同是做内容出身的,所以难免会把内容的作用过度神化,他有这种特性,可以把新浪网做得很好,但是如果让他带着这种特性去做360安全卫士,就算给他全套的产品思路,恐怕他最后连一千万装机量都做不出来,如果让他在移动互联网到来的时代去做微信,那么一定是被别人摘桃、自己死翘翘的悲惨结局,如果让他做智能手机,那恐怕就更呵呵了,没准给他苹果的构思,他最终做出来的确实一个kindle。 However Li Mu is also very clear, the specialized top talents are the paranoia, therefore rarely has the top talent of entire face shape, is more biased in some aspect, is more likely to achieve the pinnacle some aspect, but if makes him make other, perhaps the effect will be instead worse than the average person. 不过李牧也很明白,专业的高端人才都是偏执狂,所以才很少有全面型的高端人才,越在某一个方面偏执,就越有可能把某一方面做到极致,但如果让他做其他的,恐怕效果反而会比一般人更差。 When Chen Tong talk about middle, discovered unknowingly sits in conference room final Li Mu, he had once watched 3321 related reports, recognized Li Mu, his didn't expect Li Mu will also appear unexpectedly here, this makes him have some stunned on the stage, well but adjusts in him unusual is quick, quick invests into own PowerPoint. 陈同讲到中间时,不经意间发现了坐在会议室最后的李牧,他曾看过3321的相关报道,一眼就把李牧认了出来,他没想到李牧竟然也会出现在这里,这让他在台上有些许的错愕,但好在他调整的非常快,很快又重新投入到自己的ppt之中。 Li Mu sits in the conference room has heard finally, after waiting for the Chen Tong lecture, he and others stands up together, is the excellent speech of Chen Tong applauds, Chen Tong today the important clear transmission of internet content to all staff present, making everyone think that has the harvest greatly, Liu Qiangdong arrives at Chen Tong, said: „Senior Brother Chen, is late later, in the evening Li Mu wants to ask you to eat meal, without others, our three Renmin alumni.” 李牧坐在会议室里一直听到最后,等陈同讲完之后,他和其他人一同起立,为陈同的精彩演讲鼓掌,陈同今天把互联网内容的重要性清晰的传达给了在座的所有员工,让每一个人都觉得大有收获,刘镪东走到陈同的跟前,说:“陈师兄,待会儿晚点走,晚上李牧想请你吃顿饭,也没别人,就咱们三个人大校友。” Chen Tong surprise. 陈同更加诧异。 He has not thought that the Li Mu meeting wants to dig itself, because he has not known that now Li Mu has the plan of Portal website to the construction, feeling of his instinct, oneself and between Li Mu missed does not know how many magnitudes, Li Mu why listened to own speech, moreover can ask itself to eat meal? Baffles him to take the opportunity to obtain by illegal purchase some Sina situations from oneself here? Also or wants through oneself, to convey certain news to Sina? 他并没有想到李牧会想挖自己,因为他现在还不知道李牧对构建自有门户网站的计划,他本能的觉得,自己跟李牧之间差了不知道多少个量级,李牧为什么来听自己的演讲,而且还要请自己吃饭？难倒他是想借机从自己这里套取一些新浪的情况？亦或者是想通过自己,向新浪传达某些讯息？ Ponders over, Chen Tong nods, said: „I was respectful might as well obey orders.” 思前想后,陈同还是点了点头,说:“那我就恭敬不如从命了。” The words saying is very polite, Chen Tong thinks at heart, is actually the hope can through with the Li Mu's contact, clarifies him the attitude to Sina.( To be continued.) 话说的很客气,陈同心里想的,却是希望能够通过和李牧的接触,弄清楚他对新浪的态度。(未完待续。)
To display comments and comment, click at the button