RINAPE :: Volume #6

#529: Destroys the Chen Tong shackles


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Second day that the Taobao net gets online, on Friday. 淘宝网上线的第二天,周五。 Of Chen Tong Sina net inspirational figures leaves from the company several hours ahead of schedule, goes to the Junior Brother Liu Qiangdong company, the preparation gives his staff to make small training as promised, speaks oneself some understanding internet. 新浪网灵魂人物之一的陈同提前几个小时从公司离开,前往自己师弟刘镪东的公司,准备如约去给他的员工做一个小培训,讲一讲自己对互联网的一些了解。 Last night he also experienced Taobao net that startled to fall down the first show of close to, can say that made his impression quite profound. 昨晚他也见识了淘宝网那令人惊掉下巴的首秀,可以说让他印象极为深刻。 Chen Tong made so many year of internet, the understanding truly non- average person to internet can compare, the importance of his very clear internet industry pattern, the Sina net suffers pattern, the Portal net profitability model is too unitary, but the income of wireless carrier also some being able to come up floors, pattern localization clear the new platform like the Taobao net made him approve. 陈同做了这么多年互联网,对互联网的理解确实非一般人能够比拟,他很明白互联网行业模式的重要性,新浪网就是吃模式的亏,门户网盈利模式太单一,而无线运营的收入又有些上不来台面,像淘宝网这样模式定位清晰的新平台令他非常认可。 However he not thinks of the Taobao net and Liu Qiangdong goes together, was not he looked down upon or took lightly Liu Qiangdong, was Liu Qiangdong too has been mainly low-key before him, by his consistent description, he probably also the undertaking stage of painstakingly compelling, the team was not also mature. 不过他并没有把淘宝网和刘镪东想到一起去,不是他瞧不起或者看轻了刘镪东,主要是刘镪东在他面前一直太低调了,以他一贯的描述来看,他好像还在苦逼的创业阶段,团队也并不算成熟。 Moreover, from last night to the present, Chen Tong has sympathized with Liu Qiangdong, just sold oneself all industries, prepares to start an undertaking in the internet e-Commerce domain, finally kills the Taobao net such powerful enemy. 而且,从昨晚到现在,陈同一直挺同情刘镪东,刚卖了自己所有的产业,准备在互联网电子商务领域创业,结果就杀出个淘宝网这么强大的敌人。 The background of his very clear Taobao net, has behind YY and Easy Music Network supports, has Alipay full power to support, the fools can see the close relation of Taobao net and Muye Science and Technology, therefore feeling of his instinct, Liu Qiangdong this time will be very perhaps unendurable. 他很清楚淘宝网的背景,有yy易听网背后支撑,有支付宝全力支持,傻子都能看得出淘宝网和牧野科技的密切联系,所以他本能的觉得,刘镪东这次恐怕会很难熬。 According to the address that Liu Qiangdong gives, Chen Tong drives that Divine Dragon Fukang to arrive at downstairs in Taobao net office, Liu Qiangdong has been waiting for him in the parking lot. 根据刘镪东给的地址,陈同驾驶着自己那辆神龙富康来到淘宝网办公场所的楼下,刘镪东早就在停车场等着他了。 Chen Tong gets out, Liu Qiangdong goes forward on hastily, warm saying: Aiya Senior Brother Chen, you may be come.” 陈同一下车,刘镪东急忙上前,热情的说道:“哎呀陈师兄,你可算是来了。” looks at Liu Qiangdong of some Chen Tong surprise, always thought that in own estimate, Liu Qiangdong should not be this performance, he appeared too happy, was not that expected sobs the feeling to be disconsolate completely, oneself want to look at him to laugh actually not, but is the fact puts at present, will trade to be itself also exceptionally dispirited, will he like this be also happy? 陈同有些诧异的看着刘镪东,总觉得在自己的预想里,刘镪东不该是这种表现,他显得太高兴了,完全不是自己预料的那种唏嘘感慨惆怅低落,倒不是自己想看他笑话,而是事实摆在眼前,换做自己也会异常颓丧,他又怎么会这样开心呢? With Liu Qiangdong polite several, Chen Tong follows he to walk toward the elevator, while exploratory asked him: Qiangdong, your company at present situation how?” 刘镪东客气几句,陈同一边跟着他往电梯间走,一边试探性的问他:“镪东,你们公司眼下情况怎么样?” Good.” Liu Qiangdong said with a smile: Company revolves is very good.” “挺好的啊。”刘镪东笑道:“公司运转还是很不错的。” Chen Tong wondered. 陈同更纳闷了。 However Chen Tong is not inquisitive again detailed, therefore he has not then continued this topic again, but said to Liu Qiangdong: I prepare PowerPoint today, but worked is quite busy recently, hurried of quite PowerPoint preparation, if there is any inperfect place you not to mind.” 但是陈同也不好问的再详细,所以他便没有再继续这个话题,而是对刘镪东说:“我今天准备了一个ppt,不过最近工作上比较忙,ppt准备的比较匆忙,要是有什么不够完善的地方你别介意。” Liu Qiangdong said with a smile: Senior Brother Chen you were polite, you can come to train control of internet content to these young people, I had extremely been honored, without PowerPoint, you chatted and teach their some useful things with them, I was also well satisfied.” 刘镪东笑道:“陈师兄你客气了,你能过来给这些年轻人培训一下互联网内容的把控,我就已经非常荣幸了,哪怕没有ppt,你只是跟他们聊一聊、传授他们一些有用的东西,我也就心满意足了。” Chen Tong shows a faint smile: I try my utmost.” 陈同微微一笑:“我尽我所能。” Is following the Liu Qiangdong all the way building, after arriving at the Taobao entrance, Chen Tong then instantaneously by that gigantic striking corporate name startled could not speak. 跟随着刘镪东一路上楼,一路来到淘宝的门口之后,陈同便瞬间被那硕大醒目的公司名称惊的说不出话来。 Yanjing Taobao Network Technology Co., Ltd. 燕京淘宝网络技术有限公司 Isn't this Taobao net? 这不就是淘宝网吗? Chen Tong stupidly stands in the entrance of Taobao net, dumbfounded looks at Liu Qiangdong, amazed asking: Qiangdong, you said that you make e-Commerce website in the undertaking, is the Taobao net?” 陈同傻站在淘宝网的门口,目瞪口呆的看着刘镪东,惊诧的问:“镪东,你说你在创业做电商网站,难道就是淘宝网?” Liu Qiangdong sees he at this moment dumbfounded appearance, many somewhat is at heart guilty, oneself do not want to conceal to him, after all is own Senior Brother, Liu Qiangdong may have no evil reading to him, but he wants to help Li Mu poach Chen Tong, can therefore offer this bad plan, intentionally conceals, is thinks that the certain extent destroys his self-confidence with that arrogance of writer, only then this can destroy his shackles, helping him obtain freshman. 刘镪东见他此刻目瞪口呆的样子,心里多少有些愧疚,自己并不想对他隐瞒,毕竟是自己的师兄,刘镪东对他可没任何歹念,只是他心里想帮李牧挖走陈同,所以才会出此下策,刻意隐瞒,是想一定程度摧毁他的自信与文人的那股傲气,只有这样才能打碎他的枷锁,让他获得新生 Therefore, Liu Qiangdong smiles with regret, said: Embarrassed Senior Brother, the matter of Taobao net needs to keep secret before, therefore I have not told you are too detailed, searches for easily to decide the matter of training today, is because I have had the agreement with the major stockholder, after the Taobao net gets online, can expose me and Taobao net the relations to the public......” 于是,刘镪东抱歉一笑,说:“不好意思师兄,之前淘宝网的事情需要保密,所以我也就没跟你说的太详细,之搜易把培训的事情定在今天,也是因为我跟大股东有过约定,淘宝网上线之后才能够对外公开我和淘宝网的关系……” Chen Tong although is unable to extricate oneself in the shock as before, but heard Liu Qiangdong saying that also indicated nod of understood, fought, the confidentiality agreement, competed industry agreement these he also to understand. 陈同虽然依旧在震惊中无法自拔,但听到刘镪东这么说,也表示理解的点了点头,都是一路打拼出来的,保密协议、竞业协议这些他也非常了解。 However, before Chen Tong does not have at this time, that light arrogant mentality, but was did not have not a self-confident feeling voluntarily. 不过,陈同此时已经没有了之前那种淡淡的孤傲心态,而是不自觉的有了一丝不自信的感觉。 Sina although has gone on the market in NASDAQ, is the domestic top internet enterprise, but about internet knew that the quite senior people know the bottleneck of Sina development trend will be very big, no clear business and profitability model, it will also be very difficult to promote in approval of capital market, so-called being unfit to take a higher post but unwilling to take a lower one, will say will be Sina this enterprise. 新浪虽然早已经在纳斯达克上市,算是国内顶尖的互联网企业,但是对互联网了解比较资深的人都知道新浪未来发展的瓶颈很大,没有一个清晰的业务与盈利模式,它在资本市场的认可度也很难提升上去,所谓的高不成低不就,说的就是新浪这种企业。 However Taobao is different, Taobao is a completely new platform, can let the internet industry shocking platform overnight, gets online the first evening, from eight points to 12 points four hours, the Taobao net finalized 500,000 lists, the sales volume achieved about 70 million, the internet person who this data lets this time simply stares dumbfounded. 但是淘宝不同,淘宝是一个全新的平台,一个一夜之间就能让互联网行业震惊的平台,上线第一个晚上,从八点到12点的四个小时里,淘宝网成交了50万单,销售额达到了将近七千万,这个数据简直让这个时代的互联网人瞠目结舌。 The background and resources of Taobao net are in addition powerful, industry will favor to the Taobao net in the future, must train internet to the member of this team unexpectedly, how many this makes his be somewhat worried, if others to internet understood that are energetic, did oneself show off meager skills before an expert? 再加上淘宝网的背景、资源都非常强大,业内对淘宝网未来非常看好,现在自己竟然要给这个团队的成员培训互联网,这让他心里多少有些担心,如果人家对互联网的理解比自己还精神,那自己岂不是班门弄斧了? At this time Liu Qiangdong also saw Chen Tong worry at heart, could not bear say: senior brother, to be honest, the most members of Taobao net operation team were the rookies, the understanding internet truly urgently awaited to deepen, but our relations with the Muye Science and Technology you should also be able to guess to obtain, because our technology teams had the powerful Muye gene, therefore the strength was truly outstanding, as the matter stands, under my hand operation team appeared the disparity is too big, unavoidably somewhat fell the chain, this time I mainly also want to make you give our operation team to train.” 这时刘镪东也看出陈同心里的担心,忍不住说道:“师兄,说句实话,淘宝网运营团队的大部分成员都是新人,他们对互联网的了解确实亟待加深,而我们跟牧野科技的关系你应该也能猜得到,我们的技术团队因为有强大的牧野基因,所以实力确实非常出众,这样一来,我手底下的运营团队就显得差距太大,难免有些掉链子,这次我主要也是想让你给我们的运营团队培训一下。” Hears these, Chen Tong slightly was at heart tranquil, oneself vained actually not, mainly does not want to make the joke that showed off meager skills before an expert or misleads the youth, but a Liu Qiangdong such saying, he also understood that his present condition, the horizontal allocated proportions between various company departments were truly important, if the operation team were powerful, the technology team weak chicken, or the technology team was powerful, the operation team weak chicken, this company in the future development will certainly have more and more big difference, if the commercial management were not very decisive, possibly the company fell into the endless internal friction finally, if the leadership were decisive, certainly cut off relatively the weak team immediately, with was more powerful. The team replaces it. 听到这些,陈同的心里稍稍平静了一些,倒不是自己爱慕虚荣,主要还是不想闹出班门弄斧或者误人子弟的笑话,而刘镪东这么一说,他也理解他眼下的状况,公司各部门之间的水平配比确实很重要,如果运营团队强大、技术团队弱鸡,或者技术团队强大、运营团队弱鸡,这个公司往后的发展就一定会出现越来越大的分歧,如果公司领导不够果断,可能公司最后就陷入无休止的内耗,而如果领导层果断的话,一定会立刻砍掉相对较弱的团队,用更强大的团队来替换它。 Therefore Chen Tong deeply inspires, said: Ok, we according to planning, me said some of our understanding as far as possible.” 于是陈同深吸一口气,说:“行,那咱们就按计划来,我尽量说一些自己的理解吧。” Liu Qiangdong expressed gratitude hastily, said: I told everyone, does 4 : 00 pm trains in the big conference room, now also a little time, or go to my office to sit the little while?” 刘镪东连忙道谢,说:“我跟大家说了,下午 4 点在大会议室培训,现在还有点时间,要不去我办公室里坐会儿?” Chen Tong nods, he really also has many issues to ask Liu Qiangdong, but must look for a relatively quite private environment. 陈同点点头,他确实也有很多的问题想要问刘镪东,不过也得找一个相对较为私密的环境。 Two people come to the Liu Qiangdong office, Chen Tong discovered, Liu Qiangdong in Taobao title unexpectedly is General Manager. 两人来到刘镪东的办公室,陈同才发现,刘镪东淘宝的title竟然是总经理 Enters to running the company, Chen Tong cannot bear ask him: Qiangdong, how will you cooperate with Muye Science and Technology together?” 进到办公司,陈同就忍不住问他:“镪东,你怎么会跟牧野科技一起合作?” Liu Qiangdong scratches the head smiles: senior brother, be honest with you, the brother my also holds the thigh.” 刘镪东挠头一笑:“师兄,不瞒你说,老弟我这也是抱大腿。” Saying, Liu Qiangdong is asking him: „Does the Muye Science and Technology founder you know?” 说着,刘镪东问他:“牧野科技的创始人你知道吧?” Chen Tong nods: I know, Li Mu, establishes 3321 that young fellows.” 陈同点点头:“我知道,李牧嘛,创立3321的那个小伙子。” Right.” Liu Qiangdong said: Li Mu is still reading in our Renmin now, but also without on second-year, I with him knew at the end of last year, was inspired and stimulated by him, thought that sold out solid in Zhongguancun in does not have the future, therefore prepared to try in internet to look for a project to work unceasingly, Li Mu found me, said that is willing to work to do a matter with me together, you said that as soon as I did not have money two not to have the experience, others are willing to work with me, wasn't my equivalent to the pie that was fallen by the space to pound?” “没错。”刘镪东说:“李牧现在还在咱们人大在读呢,还没上大二,我去年年底跟他认识的,受他启发和刺激,觉得在中关村卖光磁实在是太没前途了,所以就准备试试在互联网找点项目干干,李牧就找到我,说愿意跟我一起合作搞点事情,你说,我一没钱二没经验,人家愿意跟我合作,我这不是相当于被天上掉下来的馅饼砸中了么?” The Chen Tong hear nods again and again, Li Mu looks for the Liu Qiangdong cooperation on own initiative, that this to Liu Qiangdong, far more than pie that was fallen by the space pounds, the gold coin that was fallen by the space pounds simply. 陈同听完连连点头,李牧主动找刘镪东合作,那这对刘镪东来说,何止是被天上掉下来的馅饼砸中了,简直是被天上掉下来的金元宝砸中。 Li Mu and Liu Qiangdong in the power gap of this are very big, but this disparity is the former too is mainly powerful, Li Mu is willing to cooperate with Liu Qiangdong together, this quite therefore Schumacher asks Jimmy Lin to form a team to brush 1 transcription simply on own initiative together. 李牧刘镪东在这一世的实力差距还是非常大的,不过这差距主要是前者实在太强大,李牧愿意跟刘镪东一起合作,这简直就相当于是舒马赫主动找林志颖一起组队刷一的副本。 Liu Qiangdong then said: Li Mu said at that time must make e-Commerce, I to e-Commerce, but little did not understand, cramming ferociously one in the winter is also a layman, truly speaking, the matter of big level is Li Mu is making the resolution at present, my although hangs General Manager, now actively is actually also studying and enhancing in own process.” 刘镪东接着说:“李牧当时说要做电子商务,我对电子商务可是一点点都不了解,恶补了一个冬天也还是个门外汉,说实在的,眼下大层面的事情都是李牧在做决断,我虽然挂个总经理,现在其实也还是在积极学习、提高自己的过程中。” Chen Tong curious asking: You form a partnership to make the Taobao net with Li Mu, how many stocks does he give you?” 陈同好奇的问道:“你跟李牧合伙做淘宝网,他给你多少股份?” Liu Qiangdong said broadly and level: Investment proportion is 9 : 1, the stock proportion is 8 : 2, I account for 20%.” 刘镪东坦荡的说:“出资比例是9:1,股份比例是8:2,我占20%。” The Chen Tong startled eyeball almost falls. 陈同惊的眼珠子差点掉下来。 20%? What concept is this? Was Li Mu the brain is kicked by the donkey? Even to gather Liu Qiangdong, doesn't need to put out such high proportion the stock to come? Before Liu Qiangdong, after all is only an individual operator who mingles among Zhongguancun, even if Li Mu favors him very much, definitely does not need to do that. 20%?这是什么概念?李牧是脑子被驴踢了吗?就算是想招揽刘镪东,也不用拿出这么高比例的股份来吧?刘镪东之前毕竟只是一个混迹在中关村的个体户,就算是李牧很看好他,也完全没必要这么做。 Chen Tong looks down upon Liu Qiangdong actually not, but he considered that the issue bases on the present reality, Liu Qiangdong truly did not have the organic convention to show the strong strength, places now the internet objective judgment standard, Liu Qiangdong definitely is not worth Li Mu giving so many stock proportions. 倒不是陈同瞧不起刘镪东,只是他考虑问题是基于眼前的现实,刘镪东确实还没有机会展示出自己强大的实力,放在现在互联网的客观判断标准来说,刘镪东是肯定不值得李牧给出如此多股份比例的。 Has a look at the stock structure of Sina core level, Chen Tong own stock proportion are miserable, even cannot calculate with the percentage, how many stocks can only with be counting labelling, moreover leverages also has the strict limit, even is nearly harsh, own treatment compares with Liu Qiangdong, simply is Jimmy Lin and Schumacher driving skills, how should compare? How to compare is full awkward...... 看看新浪核心层的股份结构,陈同自己的股份占比少得可怜,甚至都不能用百分比来计算,只能用多少股来作为计数标注,而且套现还有严格的限制,甚至近乎苛刻,自己的待遇跟刘镪东比起来,简直是林志颖和舒马赫比车技,该怎么比好呢?怎么比都是满满的尴尬…… ( To be continued.) (未完待续。)
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