RINAPE :: Volume #6

#528: Counterattack plan of Boss Ma

LNMTL needs user funding to survive Read More

2 oo 2 year June 6, to the domestic e-Commerce domain, this is one day that goes down in history sufficiently. 2oo2年的6月6日,对国内电子商务领域来说,这是足以载入史册的一天。 The Taobao net in this evening's to make up and go on stage, began ten hundreds of millions people of simultaneous/uniform Online shopping, sold besides 100,000 Mangomi in three minutes cleanly, in the evening also achieves 430,000 lists in the order number that other shops finalized, Alipay you dare to pay, me to dare to compensate make the buyer dispel the misgivings thoroughly, but the product on internet diversified, the price also has the advantage. 淘宝网在这个晚上粉墨登场,拉开了十几亿人齐网购的序幕,除了十万台mango-me在三分钟内卖了个一干二净之外,当晚在其他店铺成交的订单数也达到了43万单之多,支付宝的你敢付、我敢赔彻底让买家打消了顾虑,而互联网上的产品更加多元化,价格也更加有优势。 430,000 lists, making various platforms' sellers realize at present an arrival of new times, before then, although also one group of sellers enlivened in the e-Commerce platform, but they had not realized, the e-Commerce industry can be bigger and stronger and can make money truly truly. 43万单,让眼下各平台的卖家意识到了一个新时代的到来,在此之前,虽然也有一批卖家活跃于电商平台,但是他们一直没有意识到,电商行业可以真正做大做强、可以真正赚到钱。 The breakthrough point of Eachnet has the issue very much, it imitates ebay to lack the localization to improve completely, afterward after attaining the investment of ebay, more walks toward of the ebay path is farther, the show/unfolds direction of Eachnet is true the two, is the goods exchange between average person and average person, particularly is primarily the second-hand goods to trade, but the people do not have the second-hand culture that US (America) that popularizes distantly, therefore this pattern domestic show/unfolds was restricted extremely. 易趣的切入点就很有问题,它完全模仿ebay而缺乏本地化改良,后来拿到ebay的投资之后就更加朝着ebay的道路越走越远,易趣的展方向是真正的二,就是普通人与普通人之间的物品交换,尤其是以二手物品交易为主,但是国人并没有美国那么悠远普及的二手文化,所以这种模式在国内的展极受制约。 Seller that although also some did business on Eachnet afterward specially, however in the entire ebay general orientation, as well as under their commission system influence, the seller is very difficult to invest the enormous enthusiasm to operate own shop, the show/unfolds is restricted extremely. 虽说后来也有一些专门在易趣上做生意的卖家,但是在整个ebay的大方向,以及他们的佣金制度影响下,卖家很难投入巨大的热情去经营自己的店铺,展极受制约。 Li Mu is a lagging behind person, he also after Taobao succeeds, understands Taobao true breakthrough point choice is accurate, Taobao all vision centralism are using the e-Commerce pattern carrying/sustaining domestic ten hundreds of millions people of retail, therefore, the although pattern is 2, but is actually miniature Boss of the small business and business 2, wants to make each Taobao seller a premise of specialized merchant to be to make them realize that this platform can make money, moreover can gain to the good money! Like this they have the sufficient power and invest into this industry in warmly, each small-scale merchant, is the component of Taobao net giant aircraft carrier. 李牧是一个后知后觉的人,他也是在淘宝成功之后,才明白淘宝真正的切入点选择的有多么精准,淘宝所有的目光都集中在用电子商务的模式承载国内十几亿人的零售业,所以,虽然模式是二,但其实是小型企业与商家的微型b二,想让每一个淘宝卖家都成为一个专业商户的前提就是要让他们意识到这个平台能够赚钱,而且能够赚到大钱！这样他们就有足够的动力和热情投入到这个行业中来,每一个小型商户,都是淘宝网这艘巨型航母的组成部分。 Li Mu constructs the Taobao net one year ahead of schedule, the goal is to interrupt Ali and Boss Ma directly in this domain show/unfolds space, previous life, ** is to promote the domestic e-Commerce tremendous impetus, this whole life, Li Mu with Alipay, YY, Easy Music Network as well as Mangomi , to promote the e-Commerce show/unfolds, because Li Mu tries very comprehensively, therefore the e-Commerce show/unfolds momentum is not inferior in the 2 oo 3 year at present ** environment, even must in that period. 李牧提前一年构建起淘宝网,目的就是直接截断阿里和马老板在这个领域的展空间,上辈子,**是推动国内电子商务的巨大动力,这辈子,李牧用支付宝、yy、易听网以及mango-me,来一齐推动电商的展,由于李牧着力非常全面,所以眼下电子商务的展势头丝毫不逊色于2oo3年**的大环境,甚至要远于那个时期。 ** Period, people because of discrete with worry, but chooses Online shopping passively ; At present, because the people the Taobao net perfect ecology and payment flow make the people choose Online shopping on own initiative. **时期,国人因为谨慎与担心而被动选择网购;眼下,国人因为淘宝网完善的生态和支付流程而让国人主动选择网购。 Because Boss Ma saw the Li Mu's show/unfolds intention, starts truly startled, he requests Lu Zhaoxi to prepare to construct the plans of 2 platform at the same time immediately, on the one hand one side starts to plan to go to the capital to see with Li Mu. 马老板正是因为看出了李牧的展意图,才真正开始惊慌,他一方面要求6照喜立刻准备自建二平台的方案,一方面开始计划进京和李牧见一面。 Boss Ma makes internet so many years, became friends with the deep political relation for oneself, therefore he in a short time almost knew Li Mu's all details, therefore under his very clear Li Mu capital relations between several companies, knows that the Taobao net is the industry of Li Mu and Li Mu liangs person, Liu Qiangdong is opens the commerce of bricks-and-motar in Zhongguancun, he proportion in Taobao net is not high, the Taobao net genuine brain is Li Mu. 马老板做互联网这么多年,为自己结交了深厚的政治关系,所以他在很短的时间内就几乎知道了李牧的一切底细,所以他很清楚李牧手底下几个公司之间的资本关系,也知道淘宝网就是李牧个人的产业,刘镪东就是个在中关村开实体店的商贩,他在淘宝网里的比重并不高,淘宝网真正的大脑就是李牧。 When Boss Ma said in the conference must see to go to the capital to see the Li Mu's time, had the core member unable to bear ask him: „Chief Ma, Li Mu makes so many industries now, why didn't have the media to have the bottom he? Any report that and he is concerned almost with 3321 related, but he also has the role of Taobao net is not exposed in Muye Science and Technology and Easy Music Network.” 当马老板在会议上说出要见进京见李牧的时候,有核心成员忍不住问他:“马总,李牧现在做了这么多产业,为什么一直没有媒体起底过他？凡是和他有关的报道几乎都是和3321有关,但是他在牧野科技、易听网还有淘宝网的角色一直没有被曝光出来。” Boss Ma said: „The Li Mu luck is very good, when he makes 3321, had been paid attention by the senior leadership, the senior leadership is interested in him very much, could not have hinted to disturb his show/unfolds, so long as he himself is low-key, the domestic these media will not have the bottom he and to advance in front of the populace him.” 马老板道:“李牧运气很好,早在他做3321的时候,就已经被高层领导关注到了,高层领导对他很感兴趣,早就示意不得干扰他的展,只要他自己想低调,国内这些媒体就不会起底他、把他推到大众面前。” Under a whoa piece, who didn't expect, Li Mu young is small, by the senior leadership roll-call attention, this may really be the unusual political capital unexpectedly, even if not mix the political arena in the future, doing business starts an undertaking still has the enormous help. ” 底下惊叹声一片,谁也没想到,李牧年纪小小,竟然被高层领导点名关注,这可真是非同一般的政治资本,就算是将来不混政坛,经商创业也有极大的帮助。” Lu Zhaoxi smacked the lips saying: „Such small age can by the high-level attention, this Li Mu's luck be possible really is not general two good.” 6照喜咂嘴说:“这么小的年纪能被高层关注,这李牧的运气可真不是一般二般的好。” Boss Ma said: „Li Mu depends is not the luck, you have not definitely read his college entrance examination English thesis.” 马老板说:“李牧靠的不是运气,你们肯定没看过他的高考英语作文。” „English thesis? What specialness has?” Those present are the doubts are more puzzled. “英语作文？有什么特别？”在场的人更是疑惑不解。 Boss Ma sighed: „I thought no is too special, nothing but praises the Yanjing Olympic Games, but he has a slogan in the thesis, was liked by the leader very much.” 马老板叹道:“我是觉得没什么太特别的,无非就是赞美燕京奥运,但是他在作文里有一句口号,很受领导喜欢。” „What slogan?” “什么口号？” Boss Ma said: „One-od , one-dream.” 马老板说:“one-od,one-dream。” „A world and a dream? What does this have to be good to like?” “一个世界、一个梦想？这有什么好喜欢的？” Boss Ma said: „This sentence cannot realize with the wording meaning, one in one-od is not a classifier, it do not say one or several world, the meaning that it expressed referred to the same world, the meaning of one-dream was the same dream, both echoed, you can translate to the same world and same dream, was detailed, is the same world, had the same dream, this dream was the Olympics.” 马老板说:“这种句式不能用字面意思去体会,one-od里的one不是一个量词,它也不是要说一个或者几个世界,它表达的意思是指同一个世界,one-dream的意思是同一个梦想,两者相呼应,你可以翻译为同一个世界、同一个梦想,再详细一点,就是同一个世界,拥有同一个梦想,这个梦想就是奥林匹克。” Everyone look at each other in dismay, four English words, so many profound meanings? 大家面面相觑,四个英语单词,有这么多的深意？ Facing the question, Boss Ma said: „Do not forget, I before the undertaking am English teacher, the real senses of these four words are such that I said that the leadership of our country takes seriously the international look, pays great attention with establish the upfront relation in the world, the intrinsic meaning of this slogan is to summon the entire world commonly pursues the Olympics to vainly hope for and give up the colored spectacles, seeking common ground while maintaining difference and unfolding together.” 面对质疑,马老板说:“你们别忘了,我在创业之前就是英语老师,这四个单词的真正意义就是我说的那样,我们国家的领导层非常重视国际观瞻,也非常注重与全世界建立起正面联系,这句口号的内在含义就是号召全世界共同追求奥林匹克梦想、放弃有色眼镜、求同存异、共同展。” Cai Chongxin said: „Chief Ma said right, these words look very simple, but echoes mutually, moreover conforms to our National Day and mentality of national leadership very much, very accurate transmission motive of our whole nation Olympic Games.” 蔡崇新说:“马总说的没错,这句话看起来很简单,但前后相互呼应,而且很符合我们的国庆与国家领导层的心态,也很精准的传达了我们举国奥运的动机。” Lu Zhaoxi also asked: „How will senior leadership pay attention to the English thesis of Li Mu college entrance examination?” 6照喜又问:“高层领导怎么会关注到李牧高考的英语作文？” Boss Ma said: „Li Mu's college entrance examination English thesis at the college entrance examination in later the past English writing for entrance exam selection, was first pushed to give entire English teaching system by the educational department, after 3321 births, the senior leadership approves to this pattern extremely, in description that since I hear, the senior leadership highly praised saying: 3321 this patterns, solved the impoverished university fresh economic problem from the basis truly, it not only helped live to rely on one's own effort to revive in school impoverished university to complete the studies, but also made these impoverished university live the knowledge transmission to these soon the students of college entrance examination, enhanced their assurance to the knowledge, the most important thing is, it throws the profit that in the above link had to the poor high-school student completely, making them have the opportunity to enter university, after they entered university, can use this platform to rely on one's own effort to revive, at the same time helped more people, this on was a complete positive cycle, far. Any assistance charitable foundation and organization.” 马老板说:“李牧的高考英语作文先是在高考之后上了当年英语高考作文精选,然后被教育部门推送给了整个英语教学系统,3321诞生之后,高层领导对这种模式极其认可,从我听到的描述里,高层领导高度赞扬说:3321这种模式,才是真正从根本解决了贫困大学生的经济问题,它不但帮助了在校贫困大学生自力更生完成学业,还让这些贫困大学生把知识传递给了那些即将高考的学生们,提高了他们对知识的把握,最最重要的是,它又将以上环节里产生的利润全部投给了贫困高中生,让他们有机会能够进入大学、等他们进入大学之后,又可以利用这个平台去自力更生,同时帮助更多的人,这就是一个完整的良性循环,远任何一种助学慈善基金和组织。” Present dumbfounded, if the senior leadership really gave 3321 such high appraisals, that Li Mu really can walk sideways. 在座的诸位目瞪口呆,如果高层领导真的给了3321这么高的评价,那李牧真的是可以横着走了。 Boss Ma then said: „Because the senior leadership had made such review in the non- public situation, under talent gives what is desired, frequently comes up some Li Mu's dynamic newspapers, therefore the Li Mu's college entrance examination English thesis at the meeting the materials for internal reference, after the leader had looked, approves to this thesis, the written comments, transmit this thesis to the Yanjing Olympic Organizing Committee personally, in my opinion, perhaps the slogan of o8 year Olympic Games was Li Mu that four words.” 马老板接着说:“正因为高层领导曾经在非公开的场合做过这样的点评,底下的人才投其所好,经常把李牧的一些动态报上去,所以李牧的高考英语作文才会上了内参,领导看过之后对这篇作文非常认可,亲自批示,把这篇作文转交给燕京奥组委,依我看,没准o8年奥运的口号就是李牧那四个单词了。” The scene screams are intermittent, Boss Ma sighed at this point: „Therefore this opponent is very difficult to do, has such strong capital, extremely keen market sense of smell, the key was he has walked now in front of us were many, at this time made vigorous efforts to catch up, the difficulty was too big.” 现场惊呼声阵阵,马老板说到这里却是叹了口气:“所以这个对手很难搞啊,有这么雄厚的资本,还有极其敏锐的市场嗅觉,关键是他现在已经走在我们前面很多了,这个时候奋起直追,难度太大。” Cai Chongxin asked him: „What to do do you go to Yanjing to see him to want?” 蔡崇新问他:“那你去燕京见他是想怎么办？” Boss Ma said: „I want to work Taobao by to induct small business on our Alibaba with him to the Taobao net, but the Taobao net must sell part of stocks to cooperate to us, in addition, we prepare for construction immediately have logistics system, good that if discussed with Li Mu, in the future we can merge into the Taobao net the logistics system, simultaneously replaced the stock of Taobao net certain proportion.” 马老板说:“我想跟他合作淘宝以把我们阿里吧吧上的小型企业都导入给淘宝网,但是淘宝网要出让一部分股份给我们合作,除此之外,我们立刻筹建自有物流系统,如果跟李牧谈的好,未来我们可以把物流体系并入淘宝网,同时置换淘宝网一定比例的股份。” Cai Chongxin said: „At present we , to buy stock in the Taobao net by the Alibaba resources, I feared that Li Mu will definitely not comply, his present crest of wave vigor, moreover oneself have various supplementary resources, should unable to take a liking to Ali.” 蔡崇新说:“眼下我们如果想靠阿里吧吧的资源入股淘宝网,我怕李牧肯定不会答应,他现在风头正劲,而且自己也有各种配套资源,应该瞧不上阿里。” Boss Ma nods, expression firm saying: „Discussed, anything was discusses, initially I must make e-Commerce, how many people you had to believe how many people I, did have to be serious the words that I spoke? After having discussed that didn't you sit here?” 马老板点了点头,表情坚决的说道:“谈一谈嘛,任何事情都是谈出来的,当初我要做电子商务,你们有几个人相信我、有几个人把我说的话当回事？谈过之后,你们不就一个个都坐在这里了？” Those present smile to make noise, undeniably, the Boss Ma eloquence is very powerful, even it can be said that the rarity of awesome, the company internal many people jokingly call him to trick greatly, because he really can curved talked into straight, black talked into white, with he has chatted person, or will listen to the person who he has spoken by his powerful eloquence and logic infects, Li Mu the 2 o year, the although achievement is extraordinary this year, perhaps but in front of worldly person general Boss Ma, really can be willing and Ali cooperates. 在场的人纷纷笑出声来,不可否认,马老板的口才是非常强大的,甚至可以说是牛逼的罕见,公司内部很多人戏称他是大忽悠,因为他真的可以把弯的说成直的,把黑的说成白的,和他聊过的人,或者听过他演讲的人都会被他强大的口才和逻辑所感染,李牧今年不过2o岁,虽然成就非凡,但是在人精一般的马老板面前,说不定真的会愿意和阿里合作。 Can attain six figures in many people of sitting the 2 ooo year ago the yearly salaries, but they were easily convinced by Boss Ma, resigns from the work even to leave the overseas superior environment, returns domestic, to gather at Hangzhou, takes each month several hundred Yuan basic salary and he fights together, if this inside person discussed the social experience, which wasn't much stronger than Li Mu? 要知道,在坐的很多人在2ooo年以前就能够拿到六位数的年薪,但是他们却轻易被马老板说服,辞去工作甚至离开国外优越的环境,回到国内、聚集在杭城,拿着每月几百元的底薪和他一起打拼,这里面的人要是论起社会经验,哪个不比李牧强得多？ Boss Ma quite had great general style waving at this time, the expression one cold, said: „This time I look for Li Mu to speak face-to-face, if did not come to an arrangement, we must start as soon as possible our 2 platforms, while completing the Ali platform the merchant transformed, we must the strength make the own logistics system simultaneously!” 马老板这个时候颇有大将风范的一挥手,表情一凛,说:“这次我去找李牧面谈,如果谈不妥,那我们就必须尽快上马我们自己的二平台,在做好阿里平台内商户转化的同时,我们还要同时力做自有物流体系！” „Makes the logistics?” The thought of Boss Ma powerful and unconstrained style has made those present somewhat unable to follow, do not make e-Commerce? Before made Boss 2 Boss, now makes 2, these everyone can understand, but why can make own logistics system? Didn't this span to the real economy? Moreover is heavy asset item that Boss Ma most is not willing to touch at present! Is the significance that does where at? “做物流？”马老板天马行空的思想已经让在场的人有些跟不上了,不是要做电子商务吗？以前做b二b,现在做二,这些大家都可以理解,但是为什么要做自己的物流体系？这不就跨越到实体经济了吗？而且是马老板眼下最不愿意触及的重资产项目啊！这么做的意义在哪？ A Boss Ma face said firmly: „At present we, if thinks that strength 2 competes with the Taobao net, putting together the platform or puts together the current capacity is not the opponent of Taobao net, its back has YY this powerful current capacity entrance, our pats the horse cannot catch up, moreover do not forget, in Li Mu has Alipay this powerful payment channel in the hand, now Alipay changes the security of Online shopping transaction, is in a big way takes advantage, these we who the Taobao net is in an impregnable position cannot stand off him, therefore we can at present only the counterattack is the logistics!” 马老板一脸坚决的说:“眼下我们如果想力二跟淘宝网竞争,拼平台或者拼流量都不是淘宝网的对手,它背后有yy这个强大的流量入口,我们拍马都赶不上,而且你们不要忘了,李牧手里有支付宝这个强大的支付渠道在手,现在支付宝摇身一变成了网购交易的安全保障,更是淘宝网立于不败之地的最大依仗,这些我们都敌不过他,所以我们眼下唯一能够逆袭的就是物流！” At this point, Boss Ma deliberately, observed the situation for a week, sees some people to look the comprehension, some people actually look the doubts as before, then continues saying: „Since the Taobao net has glanced over from the information the user were mature, we who the link of payment purchase does avoid his strong point, purchases rear end link of success harvest to achieve the pinnacle from the payment, so long as stands firm this point, we have the opportunity to draw the overall situation!” 说到这里,马老板刻意顿了顿,环视一周,见有人已经面露领悟,有些人却依旧面露疑惑,便继续说道:“既然淘宝网已经把用户从信息浏览到支付购买的环节做的非常成熟了,那我们就避开他的强项,把从支付购买到成功收获的后端环节做到极致,只要稳住这一点,我们就有机会扳回全局！” Lu Zhaoxi excited claps saying: „Logistics and distribution is the e-Commerce most important offline link, good that Li Mu online makes, our strength offline, if in our hands has a logistics system of most efficient security, inserts it to our platforms in again, we compare Muye Science and Technology, had greatly, irreversible advantage, the present circulation of commodities more and more nation, although we do not have the current capacity and popularity of Taobao net, but the Taobao online overwhelming majority commodities we can also place in our platforms, their seller we can also attract, same thing and same seller, if buys to need in Taobao Online shopping. Five days of logistics time, but only needs three days in our platforms, we won steadily!” 6照喜兴奋的拍手说道:“物流配送是电子商务最重要的线下环节,李牧线上做的好,那我们就力线下,如果我们手里有一个最高效安全的物流体系,再把它嵌入到我们自己的平台里,我们相比牧野科技,就有了巨大的、不可逆转的优势,现在的商品流通已经越来越全国化,虽然我们没有淘宝网的流量和人气,但淘宝网上绝大部分的商品我们也都可以放在我们自己的平台上,他们的卖家我们也可以吸引过来,同样的东西、同样的卖家,如果在淘宝网购买需要五天的物流时间,而在我们的平台上只需要三天,那我们就赢稳了！” „Right!” Boss Ma very happy repetitive nod: „Zhaoxi looks unusual is accurate, the online thing can copy and paste, but offline was different, perhaps we duplicate a Taobao net only to take 1-2 months, but if Li Mu builds a logistics system from the beginning, at least takes a half year to be even longer, when the time comes he wants to pursue unable to pursue, so long as the logistics can win a half year of being in the lead of us, we have enough time to reverse the consumption habit of Taobao net user! This is the key of our counterattack Taobao net is at!” “没错！”马老板非常开心的连连点头:“照喜看的非常准确,线上的东西是可以复制粘贴的,但线下就不同了,我们复制一个淘宝网或许只需要1-2月,但如果李牧从头打造一个物流体系,至少需要半年甚至更久,到时候他想追都追不上来,只要物流能为我们赢得半年的领先,我们就有足够的时间去逆转淘宝网用户的消费习惯！这就是我们逆袭淘宝网的关键所在！” Cai Chongxin also said excitedly: „Since, we must hurry to start in this case to arrange, regardless of Li Mu does want, we must make the essence to complete the logistics, have enough chip, we can make Li Mu present the choice question, having a look at him to choose to be the friend, is the enemy.” 蔡崇新也兴奋的说:“既然这样的话,那我们就得赶紧开始筹备了,无论李牧愿不愿意,我们都要把物流做精做好,有足够的筹码,我们才可以让李牧做选择题,看看他到底选择做朋友,还是做敌人。” The Boss Ma nod said: „Logistics not only need do, but also the earlier period must keep secret completely, Zhaoxi is responsible for 2 platforms, Chongxin you are responsible for constructing Construction logistics system, these two things must establish special project division, next week will pull out to rent the new business location independent work, this matter everyone must whole-heartedly, get rid of Taobao, future present will be a billionaire, if not be able to kill, our past dreams could sell at a discount greatly!” 马老板点头说道:“物流不但要做,而且前期要完全保密,照喜负责二平台,崇新你来负责构建物流系统,这两件事情都要成立专门的事业部,下周起拉出去租新办公地点独立办公,这件事情大家一定要全力以赴,干掉淘宝,在座的诸位将来都是亿万富翁,如果干不掉,我们当年的梦想可能就要大打折扣了！” ( To be continued.) 8 (未完待续。)八
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