RINAPE :: Volume #6

#527: The wild ambition of Taobao net

LNMTL needs user funding to survive Read More

e-Commerce develops today, but also has no platform to put the potent drug to this industry. 电子商务发展到今天,还没有任何一个平台给这个行业下过猛药。 Today, the Taobao net came potent drug that to the entire industry exceeds the industry bearing capacity, making the executives in all e-Commerce platforms closely cover own heart at this light variable night. 今天,淘宝网给整个行业来了一剂超出行业承受能力的猛药,让所有电商平台的高管纷纷在这个原本平淡无常的夜晚紧紧捂住了自己的心脏。 Before tonight, no one has thought that e-Commerce can play unexpectedly. 在今晚之前,谁也没有想过,电子商务竟然可以这么玩。 Moreover, tonight the flash/crucial point of Taobao net, not just Mangomi, besides Mangomi, various massive private shops and massive type commodities gets online synchronously, after letting Mangomi has bloomed in a short time the dazzling ray, on them luminous starts to appear. 而且,今晚淘宝网的闪光点,绝非只是mango-me,除了mango-me之外,还有大量私人店铺、大量各种类商品同步上线,让mango-me在短时间内绽放过耀眼光芒之后,他们身上的光亮开始显现出来。 The pattern and ecology of Taobao net advantage starts gradually to highlight. 淘宝网的模式与生态的优势开始逐渐凸显。 Eachnet is also good, Joyo, they do not have oneself online payment channel, all transaction funds depend upon offline to be completed, either is with the city ********, is the buyer first conducts the bank transfer either, these had cheating frequently, money spends to finish not to wait for the goods, finally actually suit impossible situation. 易趣也好,卓越也罢,他们没有自己的线上支付渠道,所有的交易资金都依靠线下完成,要么是同城********,要么是买家先进行银行汇款,这其中经常发生诈骗事件,钱花了却没有等来货品,最后却投诉无门的情况。 However, when the user starts to glance over any commodity besides Mangomi, will receive a pop-up window advertisement prompt, the content of this advertisement prompt was called the China e-Commerce best product afterward, does not have one. 但是,当用户开始浏览除了mango-me之外的任何商品的时候,都会收到一个弹窗广告提示,这广告提示的内容后来被称为华夏电子商务最好的产品,没有之一。 The content of this advertisement, yes: „Alipay, pays safely!” 这一则广告的内容,就是:“支付宝,安心付！” Behind of six large characters, are the advertisement languages that can actually strike root in the hearts of the people straightforwardly rapidly: „from this day, Alipay pledged to the national users: Uses Alipay online Taobao, you dare to pay, me to dare to compensate!” 六个大字的后面,是一句非常直白却非常能够迅速深入人心的广告语:“即日起,支付宝向全国用户承诺:使用支付宝网上淘宝,你敢付、我敢赔！” Again next line: „When Online shopping, first pays money Alipay, after receiving the arrival of shipment and confirmation is unmistakable, pays to the seller, the security, felt relieved!” 再下一行:“网购时,先付款到支付宝,收到货、确认无误后再支付给卖家,安全、放心！” With selling Mangomi is different, Mangomi has Easy Music Network and YY platform, no one is worried about its integrity issue, but to other third party sellers, is completely different, the user is insufficient to their faith, Online shopping this type is unable ******** behavior, without the trust foundation, is very difficult the opportunity of rapid growth. 和销售mango-me不同,mango-me有易听网和yy站台,没人担心它的诚信问题,但是对其他第三方卖家来说,就完全不同了,用户对他们的信赖不足,网购这种无法********的行为,如果没有信任基础,就很难得到快速发展的机会。 Now was different, Alipay changes, from an online payment channel, turned into an online transaction guarantee medium, the user settled on anything, can the payment purchase, but the seller is unable the earliest possible time to attain this payment for goods, he needs first to give the user to deliver goods, after the user received the arrival of shipment and inspection confirmation were unmistakable, then by the user to Alipay confirmed, finally was given the seller by the Alipay payment. 现在不一样了,支付宝摇身一变,从一个线上支付渠道,变成了一个线上交易担保媒介,用户看中任何东西,都可以付款购买,但是卖家无法第一时间拿到这笔货款,他需要先给用户发货,等用户收到货、检查确认无误之后,再由用户向支付宝确认,最后再由支付宝付款给卖家。 As the matter stands, the seller received the most direct restraint, so long as you dare to play the trick, you cannot receive money! 这样一来,卖家就受到了最直接的约束,只要你敢玩猫腻,你就拿不到钱！ Alipay first ceased the possibility of e-Commerce cheating from the fundamental root cause thoroughly ; Next, it restricts the possibility that the seller took substandard products as fine products to a great extent, so long as the buyer has the basic resolution capability, can initiate to the seller at any time refunds money, making the seller unable to receive money. 支付宝首先从根本源头上彻底杜绝了电商诈骗的可能性;其次,它很大程度上制约了卖家以次充好的可能性,只要买家具备基本的鉴别能力,就可以随时向卖家发起退款,让卖家根本拿不到钱。 This product suits the China present national condition extremely, in the enormous degree catered to the psychology of user, Online shopping since this moment, from adventurous new things, turned into a consumer behavior that has enough safeguard. 这种产品极度符合华夏眼下的国情,也极大程度上迎合了用户的心理,网购在这一刻起,从一个冒险的新鲜事物,变成了一个有足够保障的消费行为。 Has guarantee that Alipay made, many users start to feel relieved bold strolls the shop of each seller on Taobao, moreover meets thing that is interested, will be really trying the communication consultation, and purchases. 有了支付宝作的担保,许多用户开始放心大胆的在淘宝上逛各个卖家的店铺,而且遇到感兴趣的东西,真的会试着沟通咨询,并且购买。 YY was Taobao provides 100% to paste the immediate Instant Messenger support of clothing/taking, the user can initiate on own YY directly with seller's temporary dialogue, consulted own any issue, even can add the seller for the good friend, moreover YY to cater to the demand of user comprehensively, in newest edition YY, derived two new good friend patterns specially, named „a Game good friend”, named „a Taobao good friend”. yy为淘宝提供了100%贴服的即时通讯支持,用户可以直接在自己的yy上发起与卖家的临时对话,咨询自己的任何问题,甚至可以把卖家加为好友,而且yy为了全面迎合用户的需求,专门在最新的一版本yy里,衍生出了两个新的好友模式,一个叫做“游戏好友”,一个叫做“淘宝好友”。 The friend who if the user knows in YY Game Hall, wants to add the opposite party to play cards or other small Game partners as later, can choose in Game Hall increases the opposite party directly is a good friend, but user, if has certain worry, only wants to regard the Game good friend the opposite party, but does not want to make the opposite party know as well as have the jurisdiction to examine own other information, for example the space, Tieba (Post It), photo album wait/etc, can choose him increases for „the Game good friend”, as the matter stands, the opposite party cannot see his any relatively quite private content, can only join „the Game good friend” list, to chat and voice video call with him him. 如果用户是在yy游戏大厅里认识的朋友,想加对方作为以后玩牌或者其他小游戏的搭档,可以选择在游戏大厅里直接添加对方为好友,但是用户如果存在一定的担忧,只想把对方当成游戏好友,而不想让对方知道以及有权限查看自己的其他信息,例如空间、贴吧、相册等等,就可以选择把他添加为“游戏好友”,这样一来,对方看不到他任何相对较为私密的内容,只能把他加入“游戏好友”列表、与他聊天以及语音视频通话。 The Taobao good friend is also same, the buyers and sellers add the good friend mutually, but the buyer does not make the opposite party examine own private information, can increase the opposite party for „the Taobao good friend”. 淘宝好友也是一样,买卖双方互加好友,但买家又不让对方查看到自己的私密信息,就可以把对方添加为“淘宝好友”。 The users after the YY consultation has understood the commodity, can immediately purchase, so long as pays money Alipay, the seller must through express deliver goods in 48 hours, otherwise delays one to deliver goods every time only, in the index of consignment speed by correspondingly reducing buckle, if the index encounters reduces the buckle, will also affect their shop and commodity rank weight. 用户通过yy咨询了解过商品之后,就可以立刻进行购买,只要付款到支付宝,卖家就必须在48小时内通过快递发货,否则每耽误一单发货,就会在发货速度的指数上遭到相应的减扣,如果指数遭到减扣,还会影响他们的店铺、商品排位权重。 YY and Alipay insert the Taobao net comprehensively, making the internet person understand anything to be called the product ecology in the true sense, as well as between the product ecology combined the strong influence. yy、支付宝全面嵌入淘宝网,让互联网人真正意义上领略了什么叫做产品生态,以及产品生态间组合所产生的强大影响力。 Mangomi is sold out, other commodities were finalized by the user unceasingly, the first evening that the Taobao net gets online, has created the sales volume that domestic any e-Commerce platform one month was unable to surpass. mango-me售罄,其他商品不断被用户成交,淘宝网上线的第一个晚上,就已经创造了国内任何一个电商平台一个月都无法赶超的销售额。 Eachnet also thinks the Taobao net is an emerging primary e-Commerce platform, after waiting for the Taobao net to get online, they realized, the Taobao net is not a crying for food baby, he is a natural soldier, he are not only strong, but also has the weapon and equipment maintenance that attain from Muye Science and Technology and Alipay there, appears is a fully-armed super soldier, but oneself in his front, but is weaponless civilians. 易趣原本还以为淘宝网不过就是一个新兴的初级电商平台,等淘宝网上线之后,他们才意识到,淘宝网不是一个嗷嗷待哺的婴儿,他是一个天生的士兵,他不但自身强壮,而且还有从牧野科技和支付宝那里拿到的武器和护具,一出现就是一个全副武装的超级战士,而自己在他的面前,不过就是一个手无寸铁的平民。 Innumerable real economy as if opened a front door of new world in this in the evening, they discovered truly, e-Commerce is one subverts the powerful marketing channel of classic merchandise sale sufficiently, a mp3 brand can sell out 100,000 mp3 in 15 minutes, this is because their capacity is insufficient, reserve is only 100,000, if 300,000, whether to sell in a half hour completely? If 1 million, whether to sell a none in one day? 无数实体经济者在这个晚上仿佛打开了一个新世界的大门,他们真正发现,电子商务是一个足以颠覆传统商品销售的强大销售渠道,一个mp3品牌可以在15分钟内卖掉十万台mp3,这还是因为他们产能不足、库存量只有十万台,如果有三十万台,是不是可以在半小时内销售殆尽？如果有一百万,是不是能够在一天之内卖个精光？ the mp3 enterprise can obtain so remarkable sales result in the Taobao net, that cell phone enterprise? Whether can also online create such MU Online / miracle in Taobao? Can one day, a cell phone manufacturer sell out several hundred thousand cell phones in Taobao online one day? Guest price-proportion mp3 of cell phone is much higher, 1000 Yuan even, several hundred thousand were still several hundred million sales volumes! mp3企业可以在淘宝网取得如此惊人的销售业绩,那手机企业呢？是否也能够在淘宝网上创造出这样的奇迹？会不会有一天,一个手机厂商在淘宝网上一天卖掉几十万台手机？手机的客单价比mp3高得多,就算是一千元,几十万台也是几个亿的销售额了！ If cell phone enterprise, that garment enterprise, daily necessities enterprise and computer hardware enterprise also? 手机企业如果可以,那服装企业、日用品企业、电脑硬件企业是否也可以？ Suddenly, because to Taobao net future favoring, the seller application number of Taobao net backstage increases suddenly! These are also many some people to try to register certain brands the flagship stores, but these hug ahead of time the person who the congenial goal, is trying to lock the brand keyword to discover sorrowfully, the Taobao net actually has the strict artificial verification to the seller application, any shop name must be able to determine through the artificial verification . Moreover the Taobao net has the explicit prompt, once in the name involves any brand, must provide the authorization of this/should brand, or directly provides the business document of this/should brand. 一时间,因为对淘宝网未来的看好,淘宝网后台的卖家申请数量陡然增加！这其中也不乏有人试图注册某些品牌的旗舰店,但是这些抱着投机目的、试图提前锁定品牌关键词的人悲哀的发现,淘宝网竟然对卖家申请有着严格的人工审核,任何店铺名称都要通过人工审核才能确定,而且淘宝网有明确提示,一旦名字中牵扯任何品牌,一定要提供该品牌的授权,或者直接提供该品牌的营业证件。 Except that e-Commerce and real economy has the exclamation about the Taobao net, Baidu, Sina, NetEase, Yahoo wait/etc these old qualifications internet enterprises are also surprised about the birth of Taobao net, but these most shocking, when is in Hangzhou Boss Ma. 除了电商及实体经济领域对淘宝网心生惊叹,百度、新浪、网易、雅虎等等这些老资历互联网企业也对淘宝网的诞生惊讶无比,而这其中最震惊的,当属身在杭城的马老板。 The matter that he amazed discovery extremely, oneself most are worried about became the reality unexpectedly. 他惊诧万分的发现,自己最担心的事情竟然变成了现实。 Some people must first he one step make consumer to consumer, to make retail e-Commerce, the opposite party not only one time his all things that thinks of didn't expect were done, but also does unusual is good. 有人要先他一步做c2c、做零售电商,对方不仅一次把他所有想到和没想到的事情都做了,而且还做的非常好。 Taobao net that tonight gets online, is the standard consumer to consumer platform, but, it does not think that Eachnet or ebay such allow nature to take its course, the modest development, it introduced Mango to make huge promotion from the beginning, therefore got online accomplished the huge sensational effects, even has potential that vigorously developed business to consumer. 今晚上线的淘宝网,是标准的c2c平台,但是,它不想易趣或者ebay那样顺其自然、温和发展,它一开始就引入了mango来做巨大的推动,所以一上线就造就了巨大的轰动效应,甚至已经具备了大力发展b2c的潜力。 Before the fragment information obtained, Boss Ma has been able to conclude in light of the present Taobao net, in Mangomi that in the Internet users circle fries hotly, is actually the Taobao net in the e-Commerce domain stepping-stone, this model of product does not go to rob the rice bowl with the mp3 brand manufacturer, it is gives the Taobao net to escort, moreover its true intention is vicious, it to escort to the Taobao net, almost turned the entire mp3 market dry/does! Said is brutal, Mangomi is a cold blood belt/bring blade guard, to let the Taobao net walks quickly is farther, he grasps the treasured sword that cuts iron like mud and destroys the hardest defenses, harvests the severed head of mp3 enterprise, with their blood, comes to be the Taobao net offers a sacrifice to the flag! 结合之前得到的碎片信息,马老板结合现在的淘宝网已经可以断定,在网民圈子里热炒的mango-me,其实就是淘宝网在电子商务领域的敲门砖,这款产品根本不是去跟mp3品牌厂商抢饭碗的,它是来给淘宝网保驾护航的,而且它的真正用意非常狠毒,它为了给淘宝网保驾护航,几乎干翻了整个mp3市场！说得再残酷一点,mango-me就是一个冷血的带刀侍卫,为了让淘宝网走的更快更远,他手持削铁如泥、无坚不摧的宝刀,一路收割mp3企业的首级,用他们的鲜血,来为淘宝网祭旗！ No wonder it can sell Mangomi with such low price mass, has the Taobao net to sell the channel as e-Commerce, his all channel costs are the Express Mail Service that more than 20 Yuan express fee, moreover these money or user leave, as for the promoted cost, is completely supported by Easy Music Network and YY interior, the cost can ignore. 怪不得它能够用这么低的价格大批量出售mango-me,有淘宝网作为电商发售渠道,他所有的渠道成本就是ems那二十多块钱的快递费,而且这些钱还是用户自己出的,至于推广成本,完全由易听网和yy自己内部撑起来了,成本可以忽略不计。 In this case, a Mangomi cost, besides the production cost, only needs to pay tax, in addition the expense of logistics link and warehousing link was enough, then both's expense because of the quantity big reason, divides equally to mp3 on, few make the blood boil. 这种情况下,一部mango-me的成本,除了制造成本之外,只需要加上税,加上物流环节和仓储环节的费用就足够了,而后两者的费用因为数量大的缘故,均摊到一台mp3上,少的令人发指。 Raises own platform with such vicious means that this Taobao net may really be the wild ambition! 用这么狠毒的办法来养大自己的平台,这个淘宝网可真的是狼子野心啊！ Boss Ma angry the blue vein in own sticks out suddenly at this moment, his numerous partner has been used to meet in his apartment, at present everyone gathers in his apartment, looks at he almost loses the sane common accusation Taobao net, but they no one know, in front of oneself this middle-aged person of undistinguished appearance, almost discarded half the entity retail economy of China in the future, naturally, the influence of bring has advantages and disadvantages, therefore the concrete merit is unable to appraise. 马老板此刻在自己家中愤怒的青筋暴起,他的一众合作伙伴早已经习惯了在他的公寓里开会,眼下大家都聚集在他的公寓里,看着他几乎失去理智一般的指责淘宝网,但是他们没人知道,自己面前这个其貌不扬的中年人,在未来几乎把华夏的实体零售经济废掉了一半,当然,这其中带来的影响有好有坏,所以具体功过无法评价。 Boss Ma said: „The approach of Taobao net simply is a robber! Is the vampire! Is the public enemy of entire real economy! If continues the ignores, it unceasing through destroying industries expands itself!” 马老板说:“淘宝网的这种做法简直就是强盗！是吸血鬼！是整个实体经济的公敌！如果继续放任,它会不断的通过摧毁一个又一个行业来壮大自己！” Boss Ma added: „Small business in our Ali, will also be under its impact in the future, if it develops the certain scale, transforms the small-scale retail seller in its platform small business in our platform sufficiently! Finally significantly weakens the influence of our platform!” 马老板还说:“我们阿里上的小型企业,将来也会受到它的冲击,如果它发展到一定规模,就足以把我们平台上的小型企业转化成它平台上的小型零售卖家！最终大大削弱我们平台的影响力！” Regarding this point, Boss Ma have had oneself idea, his previous life wants to transform the small-scale seller on Taobao the small business in Ali , helping Boss on Boss 2 Boss, the transformation is former C on consumer to consumer, but, at present his all ideas by the Taobao net completing, this makes him feel the incomparable despair in this flash. 对于这一点,马老板自己一直有自己的想法,他上辈子就是想把阿里上的小型企业转变成淘宝上的小型卖家,帮助b二b上的b,转化为c2c上的前者c,但是,眼下他的所有构思都被淘宝网给做完了,这让他在这一瞬间感觉到无比的绝望。 ( To be continued.) (未完待续。)
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