Liu Qiangdong has long known that Li Muwholeheartedlywantsto digChen Tong.刘镪东早就知道李牧一心想挖陈同。althoughhedoes not know why Li Muis interestedinChen Tongthisgreatlyheat least young Renminoldsenior(s), buthethought that oneselfis the Li Mu'spartner, shouldin one's powersolves the problemforhim, the Taobaonet that even ifthismatterandmakewithLi Mutogetherandhas no relations.虽然他不知道李牧为什么对陈同这个大他至少十几岁的人大老学长感兴趣,但他觉得自己是李牧的合作伙伴,理应力所能及的为他解决问题,即便是这件事和自己跟李牧一起做的淘宝网并没有什么关系。Therefore, whenhereceives the intermediatecall, sayingChen Tongmustcallheas well asdrinkstogether, hewithout hesitationcomplies.
所以,当他接到中间人电话,说陈同要叫上他以及自己一起喝酒的时候,他毫不犹豫的答应了。Chen Tongchose an environmentto be graceful, cultural atmosphererichrestaurant, threepeopleafter the restaurantmet, Chen Tongwithquickestorderedonepile of drinkinggoodvegetables/dishes, wantedonejin (0.5 kg)white liquor, the food and wineinone, Chen Tongthenarrived atthreeglasses of liquorpersonally, toLiu Qiangdong, anotheralumnusXiao Zhenghad said: „Thanktwoto toss aboutfar away, Ifirstrespectedyouronecup.”陈同选了一家环境优雅、文人气息浓郁的餐馆,三人在餐馆碰头之后,陈同用最快的度点了一堆下酒的好菜,要了一斤白酒,酒菜一上,陈同便亲自到了三杯酒,对刘镪东,已经另一个老校友肖征说:“感谢二位大老远折腾过来,我先敬你们一杯。”As the intermediate who reconcilingtwo peopleknows, Xiao Zhenglooked atChen Tongone, askedhim: „How did Old Chen, experiencewhatworryingmatter?”
作为撮合两人认识的中间人,肖征看了陈同一眼,问他:“怎么了老陈,遇到什么烦心事了？”Chen Tongbeckons with the hand: „Todaymainlywantsto drink a liquorwithyoutogether, the matter of worryingdoes not raise.”陈同摆摆手:“今天主要是想跟你们一起喝点酒,烦心的事儿就不提了。”
The Xiao Zhengslight nod, carries the wine glasssay/way: „Does not want to say that did not say, inliquor, come, firstwalksone.”肖征微微点头,端起酒杯道:“不想说就不说,都在酒里了,来,先走一个。”Liu Qiangdongguessed correctlyChen Tongdefinitelyisworksto meetwas not satisfactory, will otherwise not get off workfirstapproximatelyto come outto drink, the intentionmoved, from the beginningwithoutsaidanything, firstaccompanied the Chen Tongliquoroverthreeto patrol, after Chen Tonghad a tipsy feelingslightly, thensaid: „Brother Chen, the brotherIformed a partnershipe-Commercewebsite that made to get onlinewithothersnext week, ifwhen the time comesyouhad free time, gaveus the people of teamto carry outtraining?”刘镪东猜出陈同肯定是工作上遇到了不顺心,否则不会下班第一时间就约出来喝酒,心念一动,一开始没有多说什么,先是陪着陈同酒过三巡,待陈同稍稍有了点酒意之后,便开口说:“陈哥,老弟我跟别人合伙弄的电商网站下周就要上线了,到时候你如果有空的话,过来给我们团队的人搞个培训呗？”Chen Tongself-ridiculessmiles, said: „Iammakewebsite, whereunderstandswhate-Commerce, did not mislead the youth.”陈同自嘲一笑,说:“我就是个做网站的,哪懂什么电商啊,还是不去误人子弟了。”Liu Qiangdonghastilysaid: „Brother Chen, e-Commercealsoby the contentwin, youdid the work in so manyyear of internetcontentin the final analysis, the experienceis rich, ifthesepeople in myteam, can the understanding of the usergrasp30%youtointernet, Ihad a dreammustsmileto awake.”刘镪东急忙说道:“陈哥,说到底电商也是靠内容取胜,你做了这么多年互联网内容方面的工作,经验丰富,如果我团队里的那些人,能够把你对互联网、对用户的理解掌握30%,我做梦都要笑醒了。”Saying of Xiao Zhengalsosuitabletime: „YesOld Chen, youquitehave the qualificationsin the internetindustry, giveQiangdong the young people in Corporationto teach, deepenthem the understandingaboutinternet, washelpsQiangdongraise the teamlevel.”肖征也适时机的说道:“是啊老陈,你在互联网行业还是相当有资历的,去给镪东公司的年轻人讲讲课,加深一下他们对互联网的认识,也算是帮镪东提升一下团队水平了。”Chen Tongsighedonelightly: „Ok, so long asyoudo not fearmeto mislead the youth, Iam quiet the faceto offer a clown.”陈同轻叹一声:“行吧,只要你们不怕我误人子弟,那我就恬着脸去献一回丑。”Liu Qiangdongsaid with a smile: „Iarrange, the timeto decideinnext Fridayafternoon, does not know that Brother Chenyoudo have the timewhen the time comes?”刘镪东笑道:“那我安排一下,时间定在下周五下午,不知道陈哥你到时候有没有时间？”Chen Tonghas not thought,nods saying: „Ok, Ido not haveotherarrangementstemporarily, will decidenext Friday.”陈同也没多想,点点头说:“行,我暂时没其他安排,就定在下周五吧。”Throughout entire evening, Chen TongnotchattedandwithLiu Qiangdongas well asXiao Zheng the worryingmatterin the work, butLiu Qiangdongfelt like,Chen Tongresentment was quite probably heavy, it is estimated thatproducedsometype of contradictionwithSina, thistohas wantedto dighisLi Mu, certainlywas a goodnews.
整个晚上,陈同都没有跟刘镪东以及肖征聊及自己在工作上遇到的烦心事,但刘镪东却隐约觉得,陈同身上的怨气好像比较重,估计是跟新浪产生了某种矛盾,这对一直想挖他的李牧来说,一定是个好消息。Two peopleaccompanyChen Tongto drinkto drink11 : 00 pm, threepeopledrankmuch, butis also comparing the alcohol capacity, thereforeno onedrinkstrulymany, after going homerespectively, Liu QiangdongtelephonestoLi Mu, saidprobablytoday'ssituation.
两人陪陈同喝酒喝到晚上11点,三人都喝了不少,但也都比着自己酒量来,所以没人真正喝多,各自回家之后,刘镪东给李牧打了个电话,把今天的情况大概说了一下。Li Muhear of Liu QiangdongmentionedwithChen Tongdrinkstogether, the Chen Tongconditionseemedsometo be not quite right, thenaskedLiu Qiangdong: „Whatissue do youfeelhimnowfaced with?”李牧听刘镪东说起与陈同一起喝酒,陈同的状态好像有些不太对劲,便问刘镪东:“你觉得他现在面临什么问题？”Liu Qiangdongsaid: „Ithought that most likely (80%)are relatedwith the work, heis too manyin the painstaking care in the workpouring into, ifin the workexperiences the worryingmatter, havingthiscondition is also normal.”刘镪东说:“我觉得八成是和工作有关,他在工作上倾注的心血太多,如果工作上遇到烦心事,有这种状态也是正常。”Li Musaid: „Sinanetcurrentshow/unfoldssituationis very good, what does hehaveto be goodto worry?”李牧说:“新浪网目前的展局势很好,他有什么好烦心的？”Liu Qiangdongsaid: „Alsopossiblyhas the contradictionwith others, orhas the difference, Ihear a newsindistinctly, probablyhetoodoes not supportSinato gather the QQteamto continueuBosssp;Li Musaid: „ Has the possibility, iftradesto bemeishe, Iwill not supportSinato makeuBosssp;Liu Qiangdongsaid: „ No matterbecause ofanything, thistoMuye Science and Technologyat leastis a goodsignal, wantsto dig the Chen Tongpremise, beingto disappointhimtoSina, otherwiselight/onlydepends onmoney and treatment, wantsto poachhim is too difficult, at presentat leasthas a pointto become less crowded.”刘镪东道:“也可能是跟其他人有矛盾,或者有分歧,我隐约听到一点消息,好像他不太支持新浪招揽qq团队继续开ubsp;李牧说:“有可能,如果换做我是他,我也不会支持新浪做ubsp;刘镪东道:“不管到底是因为什么,这对牧野科技来说起码是一个好的信号,想挖陈同的前提,就是要让他心里对新浪失望,否则光靠钱和待遇,想挖走他太难了,眼下起码有了一点松动。”Li Muun, could not bearaskhim: „Right, did youmakehimto go to the Taobaonetto give the teamnext Fridayteaching? OurTaobaonetwill get onlinenext Thursday, inyourbellysuppresseswhatdirty trickis?”李牧嗯了一声,忍不住问他:“对了,你约他下周五去淘宝网给团队讲课？咱们淘宝网下周四就上线了,你肚子里憋的到底是什么坏水？”Liu Qiangdongsaid with a smile: „Ido not suppresswhatdirty trick, Iwantto find an opportunity, slightlytoBrother Chenbrightbackground, makinghimknow that SinaandMuye Science and Technologydisparity, Ihimhave toldbefore I am makinge-Commercewebsite, buthimhad not toldIdoiswhatwebsite, next Thursdaywewill get online, taking advantage ofEasy Music Networkcustom-madebatch of mp3, will definitely toss aboutsomesoundsto come out, hewill also definitely hear, ifwhen the time comeshewill askme, Iwill speak frankly, ifdid not ask,Iwill then keep guessing, butno matter what, hewill comply withmymatterdefinitely unable to renege on a promise, thereforeon Fridayhe. Will definitely come to the Taobaoheadquarters, when the time comesyou can also come, Ifirstmakehimhave the frustration, youagainwith the psychologicaloffensive that youmostexcel, thoroughlydestroyshimtoSina the confidence and emotion.”刘镪东笑道:“我不是憋什么坏水,我只是想找个机会,稍稍给陈哥亮一点底子,让他知道新浪和牧野科技的差距,我之前一直跟他说自己在做电商网站,但一直没跟他说我做的到底是什么网站,下周四咱们上线,借着易听网定制的批mp3,肯定会折腾出一些动静出来,他也肯定会有所耳闻,到时候他如果问我,我就直说,如果不问,我就接着卖卖关子,不过不管怎么样,他答应我的事情肯定不能反悔,所以周五他肯定会来淘宝总部,到时候你也可以过来,我先让他有挫败感,你再用你最擅长的心理攻势,彻底摧毁他心里对新浪的信心和情感。”Li Musmacks the lips saying: „Methodisgood, buta littledamagesAh?”李牧咂嘴道:“方法是不错,可是不是有点损啊？”Liu Qiangdongsaidearnestly: „Ok, Idid not think that thisisdamagesto incur, contactseveraltimes, Ithought that Brother Chenthispersonverytomyappetite, happen toyouwantsto dighimsaysMuye Science and Technology, thereforeIratherhelpyoudestroyhispride, makinghimsubmit to you, cannotmakehimbringhispridewithhiscareer, was thoroughly destroyedbyyoulikeQQ, Imakethese, tocrosshim, will givehim a betterfuture, otherwise, ifwhichdayyoudidSinabut actually, hisin the futuregrouponwas difficult to walk.”刘镪东非常认真的说:“算了吧,我不觉得这是个损招,几次接触下来,我觉得陈哥这人挺对我胃口的,正好你又很想把他挖道牧野科技,所以我宁可帮你摧毁他的骄傲,让他臣服于你,也不能让他带着他的骄傲和他的事业,像qq一样被你彻底摧毁,我做这些,是为了渡他,给他一个更好的将来,否则,如果哪天你把新浪干倒了,他往后的路就难走了。”
......
……
The eve that the Taobaonetgets online, YY123continues the domineering.淘宝网上线的前夕,yy1持续强势。
These days of getting online, YYevery dayinpop-up windowtoYY123entireuserrange, making the YY123current capacitycontinueto risein a short time, thisdailypop-up windowletLi Xingpingtimeanxiously.
上线的这几天,yy每天给yy1一个全用户范围内的弹窗,让yy1的流量在短时间内持续走高,这每天一次的弹窗让李兴评焦躁不已。Weekendtime, his. \{ 0,10 } o. The \{ 0,10 } mcurrent capacityfell40%, the YYlethality is really big some are unacceptable.
一个周末的时间,他的.\{0,10}o.\{0,10}m流量就掉了40%,yy的杀伤力果然是大的有些让人无法接受。
The Li Mupresentplan , to continue to give the YY123conduction currentwithYY, nibblesunceasingly. \{ 0,10 } o. The \{ 0,10 } mshare, firstboils the anxiety disorderLi Xingping, thenwith the offlineadvertisement that Du Weirepresentedhisfinalfatalstruck, later, oneselfcanbeginto purchase. \{ 0,10 } o. \{ 0,10 } mmatter.李牧眼下的方案,是继续用yy来给yy1导流,不断蚕食.\{0,10}o.\{0,10}m的份额,先把李兴评熬出焦虑症,然后再用杜薇代言的线下广告给他最后的致命一击,随后,自己就可以着手收购.\{0,10}o.\{0,10}m的事情了。
The matterwhole of navigation websitehas entered the Li Murhythm, Li Xingpingcannot avoid the Li Mu'srepertoire, whatremainingis only the timeissue, however the PortalissuemadeLi Musomewhatworryto get angry, could not find the rightpersonto manage the general situation, heverydifficultto fight forwithSinaandNetEasethisestablishedPortalin the Portaldomain, becauseLi Muknows, Portaldependedwas not the current capacity, was the content.导航网站的事情整体已经进入李牧节奏,李兴评根本躲不开李牧的套路,剩下的只是时间问题,但是门户的问题就让李牧有些着急上火了,找不到合适的人来主持大局,他很难在门户领域跟新浪、网易这种老牌门户争抢,因为李牧知道,门户靠的不是流量,是内容。
The 2 o 12yearlater, the internetpersoncollectivelywrite off the Portalnet, thought that the Portalnet and pend and EBossendhas gone down hill, evenmarches into the later years, butLi Muactuallybelieves, the Portalnetis the EBossdomainessentialaircraft carrier.
在2o12年以后,互联网人集体唱衰门户网,觉得门户网和p端、eb端都已经走下坡路,甚至是步入暮年,但是李牧却认为,门户网是eb领域必不可少的航空母舰。IfSinabyoneselfpowerfulPortalwebsite, not possiblenot to makeBlog, more impossibleto makeWeibo (Micro Blog), particularlyWeibo (Micro Blog)thismarket valueachieveshundredhundred millionUSDbigproducts, becamesaved a Sinabigsharp weaponfinally; The NetEasefoundationinPortalwebsite, otherwiseitsGameindustryis impossibleto do, goodPortal is like a model of goodproduct, is representing the current capacity and user.新浪如果不是靠自己强大的门户网站,根本不可能把博客做起来,更不可能把微博做起来,尤其是微博这个市值达到百亿美元的大产品,成了最后拯救新浪的一大利器;网易的根基也在门户网站,否则它的游戏产业也根本不可能做得起来,一个好的门户和一款好的产品一样,代表着流量和用户。LaterpowerfulPortalin the hand, the direction that canunfold were too many, in the futuremanynew productpatternswill first appearin the EBossform, firstin the peBossendformation, then after and other smartphone and 3 gtimeapproaches, graduallyshiftsmovesinternetto shift, videowebsiteande-CommercewebsitefromEBossendbreeding, includingYoutube, Facebook, 'Youku', Wiki, Blog, Weibo (Micro Blog)anddating, make friendsand so on patternsto breedfrom the EBossend, looks likeinLi Mu, TencentPortalhas doneis too rotten, theypay great attention toQQthismodel of product. AllenergycentralizedonQQ, by the QQconsistentdomineering, ifitreallyattaches great importance tofrom the beginningPortal, howpossiblyto give the opportunity that 'Youku'rises, howalsoto be at cost of the life unable to catch up withTaobao, unable to killSinaWeibo (Micro Blog)?
有一个强大的门户在手,以后能够展的方向就太多了,未来很多新产品模式都会以eb的形式先出现、先在peb端成型,然后再等智能手机和3g时代来临之后,逐渐转向移动互联网转移,视频网站、电商网站都是从eb端孕育,包括诱tube,fae波ok、优酷、维基、博客、微博、婚介、交友等等模式都是从eb端孕育出来的,在李牧看来,腾训的门户一直做的太烂,他们太注重qq这款产品,把所有的精力都集中在了qq上,以qq一贯的强势,如果它真的从一开始就把门户重视起来,怎么可能给优酷崛起的机会,又怎么会拼了老命都赶不上淘宝、干不掉新浪微博？TencentWeibo (Micro Blog)tocatch up withSinaWeibo (Micro Blog)stops at nothing, buthas togive upthisproductlinefinally, itcannot kill the SinaWeibo (Micro Blog)reasonis notbecausedoes not have the current capacity, because ofwithoutthisgene, the key of mostcoreis notitwould have notrulyto dosolidlyfrom the Portaltime, QQPortalalmost allcurrent capacityoriginscome fromQQ, quitethereforedepends onPortal that QQpileshardly, the words that butreallymustregarding the visionsubmersion of issuecomes upto the content, the content of QQPortalwhichsectordoesinsufficientlyspecialized, newsnotSinaandNetEasecan complete, videonot'Youku'. Tudoucan complete, the sportsdoes not haveSinaandLETVcan complete, the automobiledoes not have the family/home of automobile to complete, ifthrough the QQpop-up windowrecommendation, will not choose the QQPortaluserto be very fewon own initiative.腾训微博为了赶新浪微博无所不用其极,但最终还是不得不放弃这条产品线,它干不掉新浪微博的原因并非是因为没有流量,也并非是因为没有这个基因,最核心的关键就是它从门户时代就没有真正做扎实,qq门户几乎所有的流量来源都来自于qq,相当于是靠qq硬堆起来的一个门户,但是真要把看待问题的眼光下沉到内容本身上去的话,qq门户自身哪一个版块的内容都做得不够专业,新闻没有新浪和网易做得好,视频没有优酷和土豆做得好,体育没有新浪和乐视做得好,汽车没有汽车之家做得好,如果不通过qq弹窗推荐,主动会选择qq门户的用户少之又少。Without the intentionmakes the content, not to make the essenceto do the contentthoroughly, howalsopossiblyto make the userhave the truedependence? WhythisisTencentcannot the key that Weibo (Micro Blog) and videomake.
没有用心去做内容、没有把内容做精做透,又怎么可能让用户产生真正的依赖？这就是为什么腾训没能把微博和视频做起来的关键。
Because Li Murealized the key of issue, thereforehehasextremelyurgentearnestly seekingtoChen Tong, makesPortal, will providemorepossibilitiesfor the futureshow/unfolds, with the unceasingincrease of band width, the call circuit that the EBossendcanderivein the futureistoomany were too many, moreover some call circuits, will be the YYstrengthhaveto fall short, when the hardware and networkwill not permit the supportwill move the internettime, needsbyPortalto give the YYfillarea of competence the blank.
正因为李牧意识到了问题的关键,所以他才对陈同有着极度迫切的渴求,把门户做起来,为日后的展提供更多的可能,随着带宽的不断提升,往后eb端可以衍生的业务线实在是太多太多了,而且有一些业务线,是yy力有不逮的,在硬件和网络都不允许支撑移动互联网时代的时候,需要靠门户来给yy填补能力范围的空白。
The matter that Li Muplansare many, healsowantsto dowithTencentsameanything of later generation, Tencent of later generationalmostmade one allindustries of internetdomain, movedinternet, onlineGame, WeChat, website, videos, Blog, Weibo (Micro Blog), mailboxes, alumni, o2o, 2, Boss2includingimmediateInstant Messengerwait wait/etc. etc., almost alldomains, Tencentfirsttried itselfto do, oneselfwere successfulsucceeded, not successfulhehas not given up, butwascrooked line of national salvation, investsotherrelatedenterprisesforachievingoneselfholds the goal of certainshareinthis/shouldindustry, eventhese. The product that reallycannot make, theyhave also never given up, badlybadly is also doesto placethere, no matter whatitruns its own course.李牧谋划的事情很多,他也想跟后世的腾训一样什么都做,后世的腾训几乎把互联网领域的所有行业都做一遍了,包括即时通讯、移动互联网、在线游戏、微信、网站、视频、博客、微博、邮箱、校友、o2o、二、b二等等等等,几乎所有的领域,腾训都是先尝试自己去做,自己做成功的就成功了,不成功的他也没有放弃,而是曲线救国、投资其他相关的企业借以达到自己在该行业里占有一定份额的目的,就算是那些实在做不起来的产品,他们也从未放弃过,最差最差也就是做出来放在那里任其自生自灭。
The Li Mu'sgoalisto makeTencent of new times, hemust be the same withprevious lifeTencent, plans the overall situation, buthemustinstarting, mustachieveas far as possiblewelleachlink......李牧的目标就是做一个新时代的腾训,他要和上辈子的腾训一样,谋划全局,只不过他要在开始的时候,就要尽可能把每一个环节都做到最好……
( To be continued.) 8
(未完待续。)八
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