RINAPE :: Volume #6

#505: Muye Science and Technology deterrence theory

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Chen Tong felt, Muye Science and Technology makes navigation website, certainly is covets navigation website in the E Boss end traffic aggregation ability, when he regardless all representations, looks from the essence, he realized that Muye Science and Technology must catch up in the E Boss end. 陈同觉得,牧野科技做导航网站,一定是觊觎导航网站在eb端的流量聚合能力,所以当他抛开一切表象,从本质去看的时候,他意识到牧野科技一定是要在eb端发力了。 The present E Boss product pattern is quite unitary , read and looked except for the forums, the chatrooms as well as some map-reads beside function website that the video or listens to music, remaining basically was Portal, naturally, a Portal website minute/share of many type, belonged to synthesize Portal like Sina this type, but looked like families/home and 17173 this types www.zol.com.cn and automobile, belonged to vertical class Portal. 眼下的eb产品模式还比较单一,除了论坛、聊天室以及一些看图、看书、看视频或者听歌的功能型网站之外,剩下的基本上都是门户了,当然,门户网站分很多种,像新-浪这种属于综合门户,但像中关村在线、汽车之家、17173这种,就属于垂直类的门户。 Chen Tong carefully analyzed the Muye Science and Technology product line, he felt, the Muye Science and Technology existing E Boss product, does not need them to go to the layout E Boss end current capacity, their Tieba (Post It), Happy Farm and personal space have YY to make the support, has almost absorbed overwhelming majority Internet users, at this time the E Boss current capacity can only play the role that improves on perfection . Moreover the significance is not big. 陈同仔细分析了牧野科技的产品线,他觉得,牧野科技现有的eb产品,根本不需要他们去布局eb端的流量,他们的贴吧、开心农场、个人空间都有yy做支撑,几乎就已经吸收了绝大部分的网民,这时候eb流量只能起到锦上添花的作用,而且意义不大。 By repertoire that Muye Science and Technology works, how also to make a model of product to oneself unusual weak? Let alone, Muye Science and Technology this move of chess walks is a little bored, imitates a no technique content livingly stands personally, moreover transfers the big resources coordination, clarifying is to compel the dead end Hao123, to such a big company, why handling this matter is? 以牧野科技做事的套路,又怎么会去做一款对自己非常鸡肋的产品呢？更何况,牧野科技这一招棋走的有点无聊,活生生去模仿一个没什么技术含量的个人站,而且调动大资源协同,摆明是要把hao1逼上绝路,对这么大的一个公司来说,做这种事情又是何必呢？ A Chen Tong person pondered over for quite a while: Does not need the E Boss current capacity, actually must make such navigation website, the only reasonable explanation is, Muye Science and Technology wants to control the E Boss end current capacity. 陈同一个人琢磨了半天:不需要eb流量,却还要去做这样的导航网站,唯一合理的解释就是,牧野科技想要控制eb端流量。 Thought through this, Chen Tong is also frightened, the guidance station although whole felt very low-end, however the current capacity of guidance station truly cannot be underestimated, if Muye Science and Technology really can get rid of Hao123, oneself displaced, then national all well-known E Boss website must be blocked the throat by him. 想通了这一层,陈同也被吓出了一身冷汗,导航站虽然整体给人的感觉很低端,但是导航站的流量确实不容小觑,如果牧野科技真能把hao1干掉,自己取而代之,那么全国所有知名的eb网站都要被他扼住咽喉。 The Sina every day current capacity constitution has four general orientations, words that arranges decrease, ranked the first is the search engine, second is Hao123, viscosity user who third enters, fourth is the external links, Hao123 ranked the second at least gave Sina to contribute 25% even 30% current capacities to originate , not only contained the new user, contained the viscosity user, but this group of viscosity users through did not enter the Sina website to climb/enter directly, but recorded through Hao123, therefore their current capacity entrances also in Hao123. 新-浪现在每天的流量构成有四个大方向,由大到小排列的话,排在第一位的就是搜索引擎,第二位就是hao1,第三位是自行登入的粘度用户,第四位是外部链接,排名第二的hao1至少给新-浪贡献了25%甚至30%的流量来源,这其中不但包含新用户,也包含粘度用户,只不过这批粘度用户不通过直接键入新-浪网址登入,而是通过hao1登入,所以他们的流量入口也在hao1。 If some day, on Hao123 did not have the link of Sina, then Sina will at least lose 15-20% current capacities, this is the blood that the new user supplies, if the input of new user, then the overall current capacity will be greatly affected, at the same time, these skip through Hao123 to the Sina viscosity user, itself the dependency on Hao123 certainly is higher than the dependency on Sina, therefore, once they could not find the Sina entrance on Hao123, they have the possibility direct selection to enter through Hao123 to other's Portal in extremely, in this case, on therefore quite gave to lose the viscosity user. 如果某天,hao1上没有了新-浪的链接,那么新-浪就会至少损失15-20%的流量,这是新用户补给的血液,如果新用户的输入断了,那么整体流量就会受到很大影响,与此同时,那些通过hao1跳转到新-浪的粘度用户,本身对hao1的依赖一定高于对新-浪的依赖,所以,一旦他们在hao1上找不到新-浪的入口,他们极有可能直接选择通过hao1进入到其他的门户里去,这样的话,就相当于是把粘度用户给流失了。 This point thinks to be actually fearful carefully, regarding Portal, if lost 20% even higher current capacities, that might be considered as the destructive attack simply, particularly Sina this gone on the market enterprise, an advantage spatial news spreads slightly, the stock price greatly will be attacked, the confidence to investor will also bring destroying of very big degree. 这一点仔细想想其实非常可怕,对于一个门户,如果失去了20%甚至更高的流量,那简直堪称是毁灭性的打击,尤其是新-浪这种已经上市的企业,稍微一点利空消息传出,股价就会遭受巨大的打击,对投资人的信心也会带来很大程度的摧毁。 Anxious Chen Tong gives the Sina resolution level the possibility report that oneself thought of immediately, but these words passed to the topmost level ear time, everyone actually thinks that Chen Tong is saying things just to frighten people. 紧张不已的陈同立刻把自己想到的可能性汇报给了新-浪的决断层,但是这些话传到最高层耳朵里的时候,所有人却都认为陈同是在危言耸听。 First, they believe that all that Muye Science and Technology makes nothing but also did a guidance station, Chen Tong said Muye Science and Technology made the guidance station to block the E Boss current capacity of entire net, rather some explained the Muye Science and Technology movement excessively, looking like in the language text explained Lu Xun article to be the same, often an ellipsis must by the analysis, one be said how the ellipsis represented author what kind of mood, one will also say that this is highlighted at that time author's critique and satire to anything, Chen Tong currently has the wonder of equally good results from different methods with the language teacher. 首先,他们认为,牧野科技所做的一切无非也就是搞了一个导航站,陈同说牧野科技做导航站是为了扼住全网的eb流量,未免有些过分解读牧野科技的动作,就像是语文课文里解读鲁迅文章一样,往往一个省略号都要被分析来分析去,一会说省略号代表了作者怎样怎样的心情,一会又说这是凸显了当时作者对什么什么的批判和讽刺,陈同现在就和语文老师有异曲同工之妙。 Next, they felt, Chen Tong this is in intentional saying things just to frighten people, he is still definitely determined to handle the uc matter for the company to take to heart, therefore his unceasing advocates the Muye Science and Technology deterrence theory, making everyone believe that his initial view, making everyone fear Muye Science and Technology, thus gave up the attempt of uc. 其次,他们觉得,陈同这是在故意的危言耸听,他心里肯定还在为公司执意要做uc的事情耿耿于怀,所以他不断的宣扬牧野科技威胁论,让大家相信他当初的说法,让大家惧怕牧野科技,从而放弃uc的尝试。 Because Chen Tong had strongly opposed uc, therefore at present, everyone gets a holding back label to him, when he mentioned with the Muye Science and Technology related issue, everyone could not refer to him to oppose voluntarily initially when uc attitude, this also made the Chen Tong image turn into by all means little plot of land in the entire core level, villain who ignored the company integral development prospect. 因为陈同曾经强烈反对过uc,所以眼下,所有人都给他打上了一个拖后腿的标签,每当他提及和牧野科技有关的问题时,大家都会不自觉的参考他当初反对uc时的态度,这也就让陈同的形象在整个公司核心层内变成了一个只管自己一亩三分地,不顾公司整体发展前景的小人。 Chen Tong is very tenacious, even if he has made the core level have some repugnance to him, but he is warns steadfastly: „Muye Science and Technology meddles the we Boss current capacity now, certainly has not settled the good intention, before we incorporated , the matter of QQ technology team is well-known, Muye Science and Technology will certainly not sit waiting for death, first starts from the we Boss current capacity, is very likely big chess of Muye Science and Technology under view of Sina, if we do not attach great importance, once he holds the life of we Boss current capacity, we were in imminent danger!” 陈同很固执,即便他已经让核心层对他有了些许反感,但他还是坚定不移的警告道:“牧野科技现在插手web流量,一定没安好心,我们收编了前qq技术团队的事情已经世人皆知,牧野科技一定不会坐以待毙,先从web流量入手,很有可能是牧野科技针对新-浪下的一步大棋,如果我们不重视起来,一旦他抓住web流量的命脉,我们就岌岌可危了！” „Old Chen.” The chief Operations Officer brow is tight, the sound some not too friendly, had said icily: „Can you do not meddle the uc matter again? Your present duty is to complete the Portal net, the future will be uc provides the powerful current capacity support, as for other things, you will not need to worry, even if which day of Muye Science and Technology really must fudge in the we Boss current capacity, we will still not necessarily really fear him, after all he will not have the big advantage in the we Boss end.” “老陈。”首席运营官眉头紧蹙,声音已经有些不太友善,冷冰冰的说:“你能不能不要再插手uc的事情了？你现在的任务是做好门户网,将来为uc提供强大的流量支撑,至于其他的事情,你不用操心,就算哪天牧野科技真的要在web流量上动手脚,我们也未必真的怕他,毕竟他在web端没多大优势。” Another vice-president also nods saying: „Old Chen, you a little deify Muye Science and Technology now, let alone these are only your guess, even if you guessed right, you cannot think biased Muye Science and Technology wants to make anything certainly to be successful, our Sina nets did so many years, to have such huge user base, even if he did a YY123 guidance station to think intentionally card our current capacity, we did not need to fear him, the current capacity of navigation website contribution was not unreplaceable, let alone navigation website incessantly YY123 this, if the Sina entrance, that our users will have the first-year university student part very also to choose affirmative. Other ways sign on the Sina net, this is we competitiveness in Portal website domain manifests.” 另一名副总也点头说道:“老陈,你现在有点把牧野科技神化了,别说这些都只是你的猜测,就算你猜对了,你也不能偏执的认为牧野科技想做什么就一定能做成功,我们的新-浪网做了这么多年、有这么庞大的用户基础,就算他搞一个yy1导航站故意想卡我们的流量,我们也根本不用怕他,导航网站贡献的流量本来就不是不可替代的,更何况导航网站不止yy1这一个,如果yy1没有新-浪的入口,那么我们的用户有很大一部分也肯定会选择其他的方式登入新-浪网,这是我们在门户网站领域里的竞争力体现。” Chen Tong asked one: „If Muye Science and Technology also does make Portal website? If he does induct in the navigation website current capacity Portal website?” 陈同反问一句:“那如果牧野科技也做门户网站呢？如果他把导航网站的流量都导入自家门户网站里去呢？” Chief Operations Officer sighed, said: „Old Chen, you lifted shoulder do not have the meaning, if according to you said, all internet Corporation cannot handle Muye Science and Technology has handled the matter, otherwise must guard against the retaliation of Muye Science and Technology, we must guard against Muye Science and Technology to make Portal, traded to make Shanda possibly to guard against Muye Science and Technology to make Game, changed into again walks into the mountain Kingsoft to fear that must guard against Muye Science and Technology to make the anti-virus software, when you really Muye Science and Technology was god Ah?” 首席运营官叹了口气,说:“老陈,你老抬扛就没意思了,如果按照你这么说,所有的互联网公司都不能做牧野科技做过的事情,否则就要提防牧野科技的报复,我们要提防牧野科技做门户,换做盛大可能要提防牧野科技做游戏,再换成进山金山怕是要提防牧野科技做杀毒软件了,你真当牧野科技是神啊？” Chen Tong bites to death own viewpoint, closely examines: „You first let alone I bicker, you told me, if Muye Science and Technology really must make Portal website, we what to do? They had YY this star product, the user viscosity is higher than our website is not a tiny bit, now starts the layout guidance station, takes the E Boss current capacity in own, when the time comes his YY and guidance double reproduction thrusts own Portal website, do we deal with what? The current capacity of Sina net dual was restrained when the time comes, this responsibility who takes on?” 陈同咬死自己的观点,追问:“你先别说我抬杠,你就告诉我,万一牧野科技真的要做门户网站了,我们怎么办？他们本来就有yy这个明星产品,用户粘度高出我们网站不是一点半点,现在又开始布局导航站,把eb流量也拿在自己手里,到时候他yy和导航双重发力推自己的门户网站,我们拿什么应对？新-浪网的流量到时候双重被扼制,这个责任谁来担？” Chief Operations Officer was anxious, pounds on the table to get angry: „If really looks like such that you said that this responsibility I take on, then did you satisfy? If you satisfied, I requested you seriously, your energy centralized in Portal online, as for other, you do not consider, with your also it doesn't matter!” 首席运营官急了,一拍桌子怒道:“如果真像你说的那样,这个责任我来担,这下你满意了吧？如果你满意了,我郑重的请求你,把你的精力集中在门户网上,至于其他的,你不要去考虑,和你也没有关系！” The opposite party pat the table ignition suddenly the action, lets Chen Tong at heart ice-cold, he cannot think through, why cannot think through everyone to think that he opposed uc is holding back? Why cannot think through no one to realize, Muye Science and Technology present movement to Sina dangerous. 对方猛然拍桌子发火的举动,让陈同心里一片冰冷,他想不通,想不通为什么所有人都以为他反对uc就是在拖后腿？想不通为什么就没人意识到,牧野科技现在的动作对新-浪来说到底有多危险。 Comes out from the conference room, the Chen Tong mood is worried, ahead of time made an initial Renmin alumnus, two people decided after getting off work, drinks a liquor together, alleviates the dry chaotic mood. 从会议室里出来,陈同心情烦闷,提前约了一个当初的人大校友,两人决定下班之后一起喝点酒,缓解一下燥乱的心情。 This Renmin alumnus, reconciles that person who Liu Qiangdong and Chen Tong eat meal, when he receives the call that Chen Tong drink complied refreshedly, then thinks Liu Qiangdong holds, asked him: „Can also call Qiangdong? He venerates about your old senior(s) very much.” 这个人大校友,就是撮合刘镪东和陈同吃饭的那个人,他接到陈同约自己喝酒的电话时就爽快的答应了下来,然后想到刘镪东的所托,问他:“要不要把镪东也叫上？他对你这个老学长可是很尊崇的。” Chen Tong remembers Liu Qiangdong, suddenly wants to chat with him. 陈同想起刘镪东,忽然很想跟他聊聊。 He and resides in himself and friend between Liu Qiangdong is the good friend of telling one another everything, but after opposite party graduation, chose the official career, was the National worker, everyone chatted the life, chatted career not to chat to go together, but that Liu Qiangdong, truly was somewhat to own appetite. 他跟居于自己和刘镪东之间的友人是无话不谈的好朋友,但是对方毕业后选择走了仕途,是国家公务员,大家聊生活可以,聊事业聊不到一起去,但是那个刘镪东,确实是有些对自己的胃口。 Before Liu Qiangdong this does the magneto-optical business to achieve similar annual income big several hundred thousand Junior Brother in Zhongguancun, Chen Tong sees his time for the first time, heard that his matter, the heart also somewhat looks down upon him, the outstanding student who Renmin graduates, takes root in Zhongguancun to make the small-scale business with one group of filthy riches profiteer together, truly somewhat loses face to Renmin. 对于刘镪东这个之前在中关村做光磁生意能做到差不多年入大几十万的学弟,陈同第一次见他的时候,听说他的事情,心底还有些瞧不起他,一个人大毕业的高材生,扎根中关村跟一帮满身铜臭的奸商一起做小生意,确实有些给人大丢脸。 However previous time said goodbye, three people ate meal together, Liu Qiangdong actually on own initiative with Chen Tong chats internet, at that time Chen Tong realized, Liu Qiangdong actually has the profound recognition to internet, moreover many viewpoints and he himself saw slightly with, his previous time said that he transferred the shop front probably, is forming a partnership to make e-Commerce website with others, at present still the preparatory stage before online, two people chats e-Commerce while this topic at that time, some views of Liu Qiangdong, even made Chen Tong unable to bear acclaim, thinks that this Junior Brother simply on was the talent that in the e-Commerce domain was not born. 但是上次再见、三人一起吃饭的时候,刘镪东竟然主动跟陈同聊起了互联网,那个时候陈同才意识到,刘镪东对互联网其实是有着深刻认识的,而且很多观点和他自己所见略同,他上次说他好像转让了店面,正在和别人合伙做一个电商网站,眼下还在上线前的准备阶段,当时两人趁这个话题聊起了电子商务,刘镪东的一些看法,甚至让陈同都忍不住赞叹有加,认为这个学弟简直就是电子商务领域中不出世的天才。 Chen Tong does not know, this time Liu Qiangdong, was earlier than previous life to the gene of e-Commerce industry activated for more than one year, person who activated his e-Commerce gene, was Muye Science and Technology founder Li Mu, Liu Qiangdong brought to trick at that time many viewpoints of Chen Tong 陈同并不知道,此时的刘镪东,对电子商务行业的基因比上辈子早激活了一年多,激活他电商基因的人,正是牧野科技的创始人李牧,刘镪东当时拿来忽悠陈同的很多观点 At this moment, Chen Tong felt, matter that oneself present comes across, with Liu Qiangdong this person who understands internet chatted, may obtain certain alleviation, therefore he complies immediately, said: „Called Qiangdong, we three found a place to drink together.”( To be continued.) 此时此刻,陈同觉得,自己眼下所遇到的事情,跟刘镪东这个懂互联网的人聊一聊,可能会得到一定的缓解,所以他立刻就答应下来,说:“把镪东叫上吧,咱们仨找个地方一块儿喝点。”(未完待续。)
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