RINAPE :: Volume #6

#504: Let Du Wei represent

LNMTL needs user funding to survive Read More

Industry to YY123 snorting disdainfully time, Li Xingping anxious one night gets angry the words unable to say. 业内对yy1嗤之以鼻的时候,李兴评急的一夜之间上火到话都说不出来。 He Muye Science and Technology YY123 copies oneself mentality presently completely, because actually has the powerful design the team, therefore the whole compare. \ { 0,10 } o. \ { 0,10 } m is higher than incessantly a scale. 他现牧野科技的yy1完全照搬了自己的思路,却因为有强大的设计开团队,所以整体要比.\{0,10}o.\{0,10}m高出不止一个档次。 But the Muye Science and Technology ecology, can always play very much on own any product transfers. 而牧野科技的生态,总是可以在自己的任何产品上都玩得很转。 For example: YY123 also cleared YY user one to register, Li Xingping was not from the beginning clear, tool same navigation website, but also did the open user registration, ascend 6 functions to move unnecessarily? Instead will increase the behavior cost of user, no. \ { 0,10 } o. Convenient that \ { 0,10 } m comes, when he opens YY truly, he presently YY123 the place of awesome. 比如:yy1也开通了yy用户一键登录,李兴评一开始还不明白,一个工具一样的导航网站,还开放用户注册、登六功能岂不是多此一举？反而会增加用户的行为成本,没有.\{0,10}o.\{0,10}m来的方便,但是当他真正打开yy的时候,他才现yy1的牛逼之处。 YY123 in the page second-level led under the navigation bar to increase a customizing column, the user can define own bookmark here, but this bookmark had the cloud logging function. yy1在页二级导航栏下面增加了一个自定义栏目,用户可以自己在这里定义自己的收藏夹,而这个收藏夹具备了云记录功能。 User A registers to open YY123 in YY one, then in website that YY123 interface customizing oneself visit frequently, next time he will change any computer, so long as logs in YY, opens YY123, the sector of these customizing immediately presents from the clouds, will be extremely quick, after all will link is one skewer of characters, the data traffic small can ignore, the space that the small icon will take will also be small, therefore the user will change another computer to register, can realize from the clouds data synchronization to the process of local page demonstration instantaneously. 用户a在yy一键登录打开yy1,然后在yy1的界面自定义自己经常访问的网站,下次他换任何一台电脑,只要登录yy,打开yy1,这些自定义的版块就会立刻从云端呈现出来,度极快,毕竟链接就是一串字符,数据流量小的可以忽略不计,小图标占用的空间也非常小,所以用户换另一台电脑登录,也可以瞬间实现从云端数据同步到本地页面展示的过程。 This function, lets Li Xingping flurriedly. 正是这个功能,让李兴评慌乱不已。 Li Xingping looks like practices the stall in the evening to the person who the cell phone pastes the membrane, in the ordinary circumstances depends on the craftsmanship of a cut above the rest to eat meal, did not fear that has the competitor, but when if some day the cell phone manufacturer will leave the plant to the cell phone brought pastes the membrane to serve . Moreover the craft and material quality were good, this may really awfully. 李兴评就像是晚上练地摊给手机贴膜的人,一般情况下凭高人一等的手艺吃饭,不怕有竞争对手,但某天如果手机厂商给手机出厂时自带贴膜服务了,而且工艺、材质都比自己还好,这可就真的要命了。 The strong resource integration ability, and product linkage ability, is Li Mu has guaranteed YY competitiveness core element, his careful layout so many product structure faint trace buckled, which is Li Xingping can resist. 强大的资源整合能力,以及产品联动能力,一直是李牧保证yy竞争力的核心要素,他精心布局了这么多产品架构丝丝相扣,哪是一个李兴评能够抵挡的. \ { 0,10 } o. The \ { 0,10 } m current capacity is very big, but, the Muye Science and Technology user are also many, YY is only right bottom pop-up window, can bring several hundred more than ten million current capacities to YY, this to fighting single-handedly, Li Xingping that does not have any other products can lean on, is one may be called the judgment day common giant crisis. \{0,10}o.\{0,10}m流量是很大,但是,牧野科技的用户也很多,yy只是一个右下角弹窗,就能给yy带来几百上千万的流量,这对孤军奋战,没有任何其他产品可以倚靠的李兴评来说,是一场堪称世界末日一般的巨大危机。 Li Mu gave YY123 to think a slogan personally: True Browsing, starts from here, then requests YY to the user pop-up window, the user to see every day „true Browsing starts these ten characters from here” the time, subconscious curiously anything will be true Browsing, will have further the psychological suggestion: Own isn't Browsing true Browsing? 李牧亲自给yy1想了一个口号:真正的上网,从这里开始,然后要求yy每天给用户一个弹窗,用户看到“真正的上网从这里开始”这十个字的时候,潜意识会好奇到底什么才是真正的上网,甚至会进一步产生心理暗示:自己上网难道不是真正的上网？ Under the curiosity obligation, the user clicks to enter, will immediately open YY123, and completes directly registers automatically, at this time, had the warm prompt to know user defined own navigation website. 好奇心驱使之下,用户点击进入,立刻就会打开yy1并且直接完成自动登录,这时候,就有温馨提示来知道用户自定义一个属于自己的导航网站。 Is the technique content high? It is not really high. 技术含量高吗？真不高。 That effect awesome? really damned awesome. 那效果牛逼吗？真他妈牛逼。 YY123 once got online, relies on the powerful customizing function, as well as perfect clouds system, to the excellent experience that the user brings, even if these are usually disinclined to go to the navigation website user, is still glad to itself to have custom-made a own guidance station, nowadays, in the network the product has had numerous number, but can the user the autonomy, be very few truly, YY Space has the powerful openness, letting the user can define a lot of contents independently, therefore enjoyed user enormous praise, now, YY123 makes the user excited as before. yy1一经上线,就凭借强大的自定义功能,以及完善的云端系统,给用户带来的极好的体验,就算是那些平时懒得去上导航网站的用户,也乐于自己定制一个属于自己的导航站,这年头,网络上产品已经多不胜数,但真正能给用户自主权的,还是少之又少,yy空间就有强大的开放性,让用户可以自主定义很多内容,所以受到了用户极大的追捧,现在,yy1依旧让用户兴奋不已。 The life of Li Xingping was very easy and comfortable . \ { 0,10 } o. \ { 0,10 } m was looked down upon by many people, while each month gives him to contribute several hundred thousand advertizing revenues, Li Xingping can in this age monthly salary several hundred thousand, making his life live the tremendous changes, he depends. \ { 0,10 } o. \ { 0,10 } m bought the senior branch in Guangzhou, bought the expensive car, regularly drives to return to the native place, leads a befuddled life as if drunk or dreaming with several good friends, then returns to the local tyrant life in Guangzhou oversized city, this easy and comfortable condition he has crossed for a long time, even since. \ { 0,10 } o. \ { 0,10 } m is born time to the present, he has been in this easy and comfortable condition, the competitor in the true sense has not appeared, he looks like one to have a fish of lake alone, is relaxed and satisfied. 原本李兴评的生活很安逸,.\{0,10}o.\{0,10}m一边被很多人瞧不起,一边每个月给他贡献几十万的广告收入,李兴评能在这个年代月入几十万,让他的生活生了翻天覆地的变化,他靠.\{0,10}o.\{0,10}m在羊城买了大房,买了豪车,隔三差五开车返回老家,跟几个好友醉生梦死,然后又回到羊城过大城市里的土豪生活,这种安逸的状况他已经过久了,甚至从.\{0,10}o.\{0,10}m诞生的时候到现在,他就一直处于这种安逸的状况之中,没有过真正意义上的竞争对手出现,他就像是一条独自拥有一块湖泊的鱼,轻松而又惬意。 But at present, an enemy who may be called the domestic internet giant appears, becomes oneself most direct competitor directly, Li Xingping is on nettles for this reason, for fear that Muye Science and Technology like destroying QQ, destroys itself. 但眼下,一个堪称国内互联网巨擘的敌人出现,直接成为了自己最直接的竞争对手,李兴评为此惴惴不安,生怕牧野科技像摧毁qq一样,摧毁自己。 However, what Li Xingping cannot think, Li Mu has hugged is eating to decide his mentality, must give him to come one from online to offline and from the virtual reality to reality the stereometric formula attack, is placed in his front road two, either was purchased by Muye Science and Technology, either waits to be withered by Muye Science and Technology. 然而,李兴评想不到的是,李牧早就抱着吃定他的心态,要给他来一场从线上到线下、从虚拟到现实的立体式打击,摆在他面前的路只有两条,要么被牧野科技收购,要么等着被牧野科技干死。 After formulating first hits buys the strategy, Li Mu decided that wants Muye Science and Technology to put in a lot of offline advertisements in the entire Guandong range, with the YY123 advertisement Li Xingping thorough surrounding, gives him the maximum pressure, striving makes him compromise in the shortest time. 早在制定先打后买策略的时候,李牧就决定要牧野科技在整个粤省范围内投放大量的线下广告,用yy1的广告把李兴评彻底包围,给他最大的压力,力争让他在最短的时间内妥协。 Therefore, the second day that YY123 gets online, is the new week starts First Day, Business Director Ding Jian looks for Li Mu, directly made own demand: „Chief Li, I thought that our YY needs an advertisement spokesman.” 于是,就在yy1上线的第二天,也就是新的一周开始第一天,商务总监丁健来找李牧,直接提出了自己的诉求:“李总,我觉得我们yy需要一个广告代言人。” Li Mu curious asking: „Spokesman? Why?” 李牧好奇的问:“代言人？为什么？” Ding Jian said: „offline promotion, if the well-known spokesmen, the effect will be better, many brands support by a Zhang Mingxing face, let alone, I thought that our online product actually needs an image to represent, for example YY Show, YY Space and YY Game these.” 丁健说:“线下推广如果有一个知名代言人的话,效果会好很多,许多品牌就是靠一张明星脸撑起来的,更何况,我觉得我们线上产品其实更需要一个形象代言,例如yy秀、yy空间、yy游戏这些。” Li Mu simply said: „Said that your view, what spokesman is quite appropriate.” 李牧便道:“说说你的看法,什么样的代言人比较合适。” Ding Jian said: „Wants the popularity high and young idol star, the female is best, because our product design cartoon image is in the majority, if the young attractive female stars are the spokesman, that effect should be much better.” 丁健说:“一定要知名度高并且年轻的偶像派明星,女性最佳,因为我们的产品设计卡通形象居多,如果有一个年轻漂亮的女明星做代言人,那效果应该会好得多。” Li Mu nods, Ding Jian said is reasonable, online or the offline advertisement, the polymerization effect of star is highest, if the YY relevant product really must look for a spokesman, in Li Mu brain first thinking is Du Wei. 李牧点了点头,丁健说的有道理,无论是线上还是线下广告,明星的聚合效应都是最高的,如果yy相关产品真要找一个代言人,李牧脑子里第一个想到的就是杜薇。 The Du Wei semblance is lovable, is in the dwelling male mind the most perfect image, moreover pure simple, does not have any stain, now or the outstanding student of conservatory, sings well, the performing skill is also good, is high in the online popularity, if makes her represent the YY product, should be most appropriate. 杜薇外表可爱甜美,是宅男心目中最完美的形象,而且单纯简单,没有任何污点,现在还是音乐学院的高材生,歌唱得好,演技也不错,在网上人气非常高,如果让她来代言yy产品,应该是最合适不过的了。 Therefore, Li Mu asked Ding Jian: „How do you feel Du Wei?” 于是,李牧问丁健:“你觉得杜薇怎么样？” Ding Jian stands all of a sudden from the chair, said excitedly: „Chief Li, Du Wei is in my mind the most perfect candidate!” 丁健一下子从椅子上站起来,激动的说:“李总,杜薇就是我心目中最完美的人选啊！” Li Mu said with a smile: „This matter I go coordinated, gives you to answer as soon as possible.” 李牧笑道:“这件事我去协调吧,尽快给你答复。” Ding Jian exciting saying: „I was relieved and other news, now I have sent Guandong to go, to discuss the cooperation detail of offline advertisement with some advertisement companies, once came to an arrangement, our offline advertisements can spring up everywhere in the entire Guandong momentarily.” 丁健兴奋的说道:“那我就安心等您的消息了,现在我已经把人派到粤省去了,正在跟一些广告公司谈线下广告的合作细节,一旦谈妥,我们的线下广告就能随时在整个粤省遍地开花。” Li Mu said satisfied: „Is this imposing manner, once the offline advertisement unfolds in the entire Guandong, must make Li Xingping feel the pressure of being utterly isolated.” 李牧满意的说:“就是要这种气势,一旦线下广告在整个粤省铺开,就要让李兴评感受到四面楚歌的压力。” Ding Jian asked: „Does our when node go to communicate the purchase with Li Xingping the matter?” 丁健问:“那我们什么时间节点去跟李兴评沟通收购的事情？” Li Mu said: „First do not worry, various means are boiling him, when he himself is thrown into confusion, direct hits contracting cost entire. \ { 0,10 } o. \ { 0,10 } m brings, is not loathsome, brings later direct. \ { 0,10 } o. \ { 0,10 goals were to realize.” 李牧说:“先别着急,各种办法熬着他,等他自己乱了阵脚,直接一个打包价把整个.\{0,10}o.\{0,10}m拿过来,不拖泥带水,拿过来之后直接把.\{0,10}o.\{0,10目标是实现了。” Regarding letting Du Wei represented the matter of YY product, Li Mu favors at heart, not only because of the Du Wei individual condition, because Du Wei was Li Mu one holds red, represented YY, not only helped YY go a step further, was YY through oneself strong internet online delivery ability, helping her further be large scale the promotion popularity, this grade of good deed, the domestic present female star will perhaps rush to do even pays out of money to do, such huge promoted resources, Li Mu did not give up to others completely, he can Xinran (Joyful) accept to Du Wei only. 对于让杜薇来代言yy产品的事情,李牧心里是非常看好的,不只是因为杜薇的个人条件,更因为杜薇是李牧一手捧红的,代言yy,不只是帮助yy更进一步,也是yy通过自己强大的互联网线上投放能力,帮助她进一步大幅度提升人气,这等好事,国内眼下的女明星恐怕都会抢着干甚至倒贴钱来干,这么庞大的推广资源,李牧给别人完全舍不得,唯独给杜薇他可以欣然接受。 Moreover the Du Wei broker contract also signed in Muye Pictures, therefore Li Mu can make her represent the YY related a series of products in principle at any time, but Li Mu to Du Wei like the younger sister, then had Du Fei, therefore his first thinking first inquired the Du Wei wish, if Du Wei wanted, oneself went to discuss with Du Fei again. 而且杜薇的经纪合约也签在了牧野映象,所以李牧原则上可以随时让她来代言yy相关的一系列产品,但是李牧对杜薇如妹妹,再有杜菲在,所以他第一个想到的就是先询问杜薇的意愿,如果杜薇愿意,自己再去跟杜菲商量。 Du Wei has also regarded to look after to oneself Li Mu , the talented Big Brother, quite admires to Li Mu, Li Mu her told matter that represented, she has almost not considered to say to Li Mu: „Brother Li Mu, I do not have the opinion, you arrange well.” 杜薇也一直把李牧当成一个对自己照顾有加,又才华横溢的大哥哥,对李牧相当佩服,李牧跟她说代言的事情,她几乎没考虑就对李牧说:“李牧哥哥,我没意见的,你来安排就好。” Li Mu said with a smile: „I must communicate with your older sister, if she does not have the opinion, we can prepare to sign.” 李牧笑道:“那我也得跟你姐姐沟通一下,如果她也没有意见,那我们就可以准备签约了。” Du Wei said: „Brother Li Mu, my elder sister was quite possibly busy over the two days oh, she has been handling the US (America) matter, even when my telephone does not have indirect, waits for her to handle matter on hand, next week will return to homeland.” 杜薇说:“李牧哥哥,我姐姐这两天可能比较忙噢,她一直在处理美国的事情,连我的电话都没时间接,等她处理完手头的事情,下个礼拜就回国了。” Li Mu surprised asking: „Does your older sister want to come back next week?” 李牧惊讶的问:“你姐姐下周就要回来了？” Du Wei said: „Yes, is not you with Elder Brother Chen Ze has urged her to come back to make the race car club together, my parents added that is very grateful both of you, has wanted to make her come back her not to move, finally was convinced by you.” 杜薇说:“是啊,不是你跟陈泽哥哥一直劝她回来一起做赛车俱乐部的吗,我爸妈还说特别感激你们俩呢,一直想让她回来她都没动心,结果被你们说服了。” Li Mu said with a smile: „That line, I waited for her to come back, found the opportunity to tell her after face to face.” 李牧笑道:“那行了,那我就等她回来之后再找机会当面跟她说吧。” ...... …… Muye Science and Technology handles the navigation website matter, has not aroused the vigilance of professional, no one realized that Li Mu makes navigation website, the core mission is to make a comprehensive stand unexpectedly. 牧野科技做导航网站的事情,并没有引起业内人士的警觉,没有人意识到李牧做导航网站,核心目的竟然是要做一个综合的站。 Sina also in nonstop opens the 2. o version no one to care about Muye Science and Technology to make anything radically now, only Chen Tong realized some not right place. 新-浪还在马不停蹄的开2.o版根本没人在意牧野科技现在正在做什么,唯独陈同意识到了一些不对劲的地方。 Chen Tong does not do clearly, why Muye Science and Technology must make navigation website, even navigation website is very promising, analyzes by the Muye Science and Technology situation, they do not need the E Boss current capacity. 陈同搞不明白,牧野科技为什么要做导航网站,就算是导航网站很有前途,以牧野科技的情况来分析,它们并不需要eb流量。 The Muye Science and Technology Nikkatsu number of users highest product is YY, YY is a model of client side product, the effect of E Boss current capacity on client side product is not big, the YY present active number of users complete steamroll navigation website active number of users, why counter- comes let alone again excessively with effort makes use not big navigation website? As for other YY product lines, is centered on YY, most current capacities from YY, navigation website all advantages are the E Boss current capacities, Muye Science and Technology makes the guidance station now, can in the E Boss end strength?( To be continued.) 8 牧野科技日活用户数最高的产品是yy,yy是一款客户端产品,eb流量对客户端产品的影响并不大,更何况yy现在的活跃用户数完全碾压导航网站的活跃用户数,何必再反过头来费力的去做一个用处不大的导航网站呢？至于yy其他的产品线,也都以yy为核心,大部分流量源自yy,导航网站所有的优势就是eb流量,牧野科技现在做导航站,难道是要在eb端力？(未完待续。)八
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