RINAPE :: Volume #6

#503: The encircled first chess

LNMTL needs user funding to survive Read More

To Chen Tong, joined Sina these years is very perfect occupation experience, Sina gives him one to have an exciting future the stage, but his also exchange of gifts between friends, handed over an answer paper that to Sina might be called the perfect score, in Sina, he facilitated the reforms of many Portal website, causing Sina becomes at present one of the peak Chinese Portal, at present, said that he was the entire Sina most important talent is also quite modest. 对陈同来说,加入新-浪的这几年是非常完美的职业体验,新-浪给了他一个大展宏图的舞台,而他也投桃报李,向新-浪交出了一份堪称满分的答卷,在新-浪,他促成了多项门户网站的改革,使得新-浪成为眼下最顶尖的中文门户之一,眼下,说他是整个新-浪最重要的人才也丝毫不过分。 However, because of Chen Tong in Sina the performing high service through hard work position, is making him in the Sina person not very harmonious, particularly in other same rank executive, many people have to Chen Tong envies the psychology that the envy hates, the sector business of most core keeps improving in Chen Tong, others covet unavoidably, even if has no way to pull down from the Portal net total person in charge position Chen Tong, at least must strive to break through in other new sector businesses, for keeping in balance Chen Tong. 但是,正因为陈同在新-浪的这种劳苦功高的地位,才使得他在新-浪的人并不是非常和谐,尤其是在其他同级别高管里,很多人对陈同都有一些羡慕嫉妒恨的心理,最核心的版块业务在陈同手里越做越好,其他人难免觊觎,就算是没法把陈同从门户网总负责人的位置上拉下来,起码也要争取在其他新版块业务上有所突破,借以制衡陈同。 u is the good opportunity of keeping in balance Chen Tong, present is very clear, immediately the Instant Messenger domain has big market space, before on has been making the Instant Messenger product -based the value-added service of development, this makes them have the forward cash flow that other internet enterprises are unable to attain, after displacing, developed a new altitude the value-added product, various types made the user the service that was willing to take out money have numerous number, Sina u had the Portal network of such powerful current capacity to make the support, even if can the immediate Instant Messenger domain occupy 20% market shares internally, absolutely a matter very big core business. u就是一个制衡陈同的好机会,在座的都很清楚,即时通讯领域有很大的市场空间,之前就一直在做基于通讯产品而开发的增值服务,这让他们拥有了其他互联网企业无法企及的正向现金流,取而代之之后,更是将增值产品开发到了一个新的高度,各种让用户心甘情愿掏钱的服务多不胜数,新-浪u有这么强大流量的门户网做支撑,哪怕能够在国内即时通讯领域占到20%的市场份额,也绝对事一个非常大的核心业务了。 Therefore, Chen Tong today the opposition sound in conference, sounds especially grating in other person of ears. 所以,陈同今天在会议上的反对声音,在其他人耳中听起来尤为刺耳。 This also makes Chen Tong feel that for the first time crevice between Sina high-level teams, everyone is not holds a common objective to proceed to clash completely, in process of flushing, always some people fall behind, thus the hedge has the obstruction in the front person, always some people of wants under the tourmate a short rope/obstruction, to make slower, good times that he to/clashes to be suppressed by. 这也让陈同第一次感觉到了新-浪高层团队间的裂隙,大家并非是完完全全抱着一个共同目的往前冲,在冲的过程中,总有人落后,从而对冲在前面的人心怀芥蒂,也总有人希望给身边同行的人下点绊子,让他冲的更慢一些,好时刻被自己压制。 As the saying goes, wooden show in Linfeng must destroy it, Chen Tong felt before, Sina gave itself such big independent right, to give itself to support selflessly, this team simply was most ORIJEN (long for) dream team, but, emotional quotient slightly somewhat dull-witted he, today truly is clear, actually all were only the representations, the company was hopes the quicker the better that oneself flushed, but the allies actually do not believe that now, when oneself to u proposed opposing opinion, everyone revealed the countenance of hidden. 俗话说,木秀于林风必摧之,陈同以前觉得,新-浪给了自己这么大的自主权利、给了自己这么无私的支持,这个团队简直是自己最渴望的梦之队,但是,情商略有些愚钝的他,今天才真正明白,其实一切都只是表象,公司是希望自己冲的越快越好,但战友们却不是这么认为,现在,当自己对u提出反对意见的时候,所有人都露出了隐藏的嘴脸。 Opposes u, Chen Tong engages in introspection, has not had the least bit selfishness, if present immediate Instant Messenger domain time, he will not oppose u, but the key was .0 editions of u just developed, was replaced, the repertoire that Muye Science and Technology worked was too deep, his intuition believes that once became the positive/direct enemy with Muye Science and Technology, Muye Science and Technology certainly not passive defense, but will counter-attack all-around, Sina although was home top internet Corporation that NASDAQ went on the market, but facing the Muye Science and Technology such powerful opponent, will certainly go for wool and come back shorn, therefore he will propose that stopped the u project, at least at present do not become the positive/direct opponent with Muye Science and Technology, but entire high-level. In the personnel, no one and he stands in the same battleline. 反对u,陈同扪心自问,不曾有半点私心,如果现在的即时通讯领域还是的时代,他也不会反对u,但关键是u的版本刚开发出来,就被取代了,牧野科技做事情的套路太深,他直觉认为,一旦和牧野科技成为正面敌人,牧野科技一定不会被动防守,而是会全方位反击,新-浪虽然是纳斯达克上市的国内顶尖互联网公司,但面对牧野科技这样强大的对手,一定会偷鸡不成蚀把米,所以他才会提议停止u项目,最起码眼下不要跟牧野科技成为正面对手,但是整个高层人员里,没人和他站在同一阵线上。 The entire team has made the decision, Chen Tong has also only been able to give up own opposition viewpoint, eye looks at they went to become the most direct opponent with rising Muye Science and Technology. 整个团队都已经做好了决定,陈同也只能放弃了自己的反对观点,眼看着他们去跟如日中天的牧野科技成为最直接的对手。 Li Mu realized that digs Chen Tong possibly is a protracted war, therefore he made Lin Qingya vacate the position of Portal net editor-in-chief, first incurred an experience senior vice- editor-in-chief to come the initial work to take, his plan to the Portal net was very clear, first is the page design must have the future feeling, the present internet E Boss page was too ugly, Li Mu offered the detailed opinion, requesting Portal to reach the leading peer over five years standards from the design. 李牧意识到挖陈同可能会是一场持久战,所以他让林清雅空出了门户网总编的职位,先招一个经验资深的副总编过来把前期工作拿起来,他对门户网的规划很清晰,首先是页面设计要具备未来感,现在的互联网eb页面太丑了,李牧给出详细意见,要求门户从设计上达到领先同行五年以上的标准。 Except for the page design, the page gradation of entire Portal must achieve as far as possible in detail, not only need have very explicit vertical sector, for example: The news, sports, entertainment, finance and economics, automobile, real estate, science and technology, Game, education, fashion and other vertical sectors, under each vertical sector will also subdivide several clear third-level classifications, for example: Under news big classification, setting immediate trundle news, domestic news, international press, current politics news, social news, military information wait/etc third-level classifications, to user clearest access path. 除了页面设计,整个门户的页面分级也要做到尽可能详细,不但要有非常明确的垂直版块,例如:新闻、体育、娱乐、财经、汽车、房产、科技、游戏、教育、时尚等垂直版块,每一个垂直版块下面还会细分几个清晰的三级分类,例如:在新闻这个大分类下面,设定即时滚动新闻、国内新闻、国际新闻、时政新闻、社会新闻、军事新闻等等三级分类,给用户最清晰的访问路径。 In addition, more important prepares an algorithm system of user behavior analysis, hits the label to the content and user, then according to the label analysis weight, pushes the content that he is possibly interested to the user accurate, this set of algorithm system is gets it over and done, as the tag library is getting more and more huge, rule to be getting more and more detailed, reasonably, analysis of this set of algorithm system to the user will also be getting more and more accurate, if maintains continually for over several years, this will become the national even entire world hugest Chinese user label algorithm, later not only can be used to make Portal, but can also use in various internet products, like today's headline, his label. The storehouse and algorithm are to move internet time top one, this set of algorithm is top , because it can understand the user truly, to content that the user he most likes, considerably increases the conversion rate of user, if this set of algorithm with can do to serve as the group buy to Meituan, with can make e-Commerce to Taobao, with can make the traveling to CTrip, the use is big. 除此之外,更重要的就是筹划一个用户行为分析的算法体系,给内容以及用户打标签,然后根据标签分析权重,给用户精准推送他可能感兴趣的内容,这套算法系统是一劳永逸的,随着标签库越来越庞大、规则越来越详细、合理,这套算法系统对用户的分析也会越来越精准,如果持续维护几年以上,这就将成为全国甚至全世界最庞大的中文用户标签算法,以后不仅仅可以用来做门户,还可以用在各种互联网产品里,就像今日头条,他的标签库和算法是移动互联网时代最顶尖的之一,这套算法之所以顶尖,就是因为它能真正读懂用户,给用户他最喜欢的内容,大大增加用户的转化率,这套算法如果拿给美团就可以做用作团购,拿给淘宝就可以做电商,拿给携程就可以做旅游,用处非常大。 The core algorithm, can understand that is internet as well as moves the internet time a magic in addition to hold the halo, Boss u in similar Game, one set of top algorithm, can increase various species super Boss u to be the same like Game, can make the synthesized attribute of product obtain the large scale overall promotion, once grasped this Boss u, the affiliated product has one is, will obtain giant in addition to hold, the significance is great. 核心算法,可以理解为互联网以及移动互联网时代的一道魔法加持光环,类似游戏里的bu,一套顶尖的算法,就如同游戏里可以增加各种属性的超级bu一样,可以让产品的综合属性得到大幅度的整体提升,而且一旦掌握了这个bu,自己旗下的产品有一个算一个,都会得到巨大的加持,意义非常重大。 In view of the fact that Fang Xudong in Google is the main attack algorithm related technology, therefore Li Mu gave him this set of the duty of tag library and algorithm, Fang Xudong had completed the core architecture development of Taobao, at present happen to does not have the important matter, can focus on planning to build this tag library and algorithm system. 鉴于方旭东在谷歌的时候就是主攻算法相关的技术,所以李牧把这套标签库和算法的任务交给了他,方旭东已经把淘宝的核心架构开发完成了,眼下正好没要紧事,可以集中精力来筹建这个标签库和算法系统。 Fang Xudong oneself am also interested in Li Mu's this plan, he happily discovered, Li Mu not only has the powerful product thought and operation thought that even some algorithm very profound understanding of internet user -based, actually, many company final success is not the product portfolio, but relies on various core technologies, the algorithm is one in core technologies. 方旭东本人对李牧的这个规划也非常感兴趣,他欣慰的发现,李牧不但有强大的产品思维和运营思维,甚至连互联网基于用户的算法都有很深刻的理解,其实,业内很多公司最后的成功不是凭借产品,而是凭借各种核心技术,算法就是核心技术中的一种。 ...... …… At the end of May, a lot are also happening. 五月底,很多事情正在同时发生。 Chen Wan joins " Happy Camp » second issue of program broadcast, taking advantage of the excellent display and outstanding individual condition, she continues to be lucky across the country, the crest of wave is unmatched. 陈婉加入《快乐大本营》的第二期节目播出,借着出色的发挥和优秀的个人条件,她在全国范围内继续走红,风头一时无两。 Wang Shaohua is gripping Li Mu as before to his key of Huafu Haoting that wrap/sets multiple building, basically every day, he must pull out time to drive to go upstairs to look, then drives home, but he had not made the decision, accepts this house, if he decides to accept, tells own wife this matter immediately ; If he decides not to accept, must return the key to Li Mu, making Li Mu decide this suite final ownership. 王少华依旧攥着李牧给他的华府豪庭那套复式楼的钥匙,基本上每隔一天,他都要抽时间自己开车上楼去看一看,然后才开车回家,但是他一直没有做好决定,到底是否接受这套房子,如果他决定接受,就会立刻把这件事情告诉自己的老婆;如果他决定不接受,就要把钥匙交还给李牧,让李牧决定这套房最终的归属。 Liu Xuebin led the large military forces to kill Yanjing, officially joined Sina, such huge human affairs movement, simply did not have the means to keep secret in the industry, the entire industry knows Sina must make the movement of immediate Instant Messenger software. 刘学彬带着大队人马杀到了燕京,正式加入新-浪,这么庞大的人事动作,在行业内根本没有办法保密,全行业都知道了新-浪也要做即时通讯软件的动作。 The Chen Hui hand/subordinate six people, as well as several other joined Muye Science and Technology to the team members who the Muye Science and Technology comparison favored, after these people arrived in Yanjing, was reorganized project division completely, Chen Hui is also moved from Tieba (Post It) project division by Kong Lingyu, admitted in project division. 陈辉手下六人,以及其他十几个对牧野科技比较看好的团队成员加入了牧野科技,这些人抵达燕京之后,全部被整编进了事业部,陈辉自己也被孔令宇从贴吧事业部里调了出来,放进了事业部里。 This weekend, Chen Hui knew, next Monday his former girlfriend Zhang Yao must come to the company to enter the duty, moreover enters the department of duty to be the same with oneself, is project division, but she in development department, oneself in maintenance department. 这个周末,陈辉得知,下周一他的前女友张瑶就要来公司入职了,而且入职的部门和自己一样,也是事业部,只不过她是在开发部门,自己则是在维护部门。 Chen Hui for cannot be ashamed before Muye Science and Technology gathers the team at the same time, on the one hand will also be excited for next Monday Zhang Yao entering duty, when he will struggle contradictory, Li Mu had formally started to encircling of Sina. 陈辉一方面为没能为牧野科技招揽回前团队而羞愧,一方面又为下周一张瑶的入职而兴奋不已,就在他矛盾挣扎的时候,李牧已经正式启动了对新-浪的围剿。 Just, the Li Mu's first action, making the entire internet industry shock. 只不过,李牧的第一步行动,让整个互联网行业大跌眼镜. Gets online officially. 正式上线。 Being a focus of public attention Muye Science and Technology made navigation website suddenly, making everyone somewhat unable to feel the mind, even many companies felt, awesome has been used to Muye Science and Technology looked like also exhausted the bag of clumsy tricks, but also thinks that they will develop the awesome new product, but didn't expect they made navigation website this type of not popular thing unexpectedly. 万众瞩目的牧野科技忽然做了一个导航网站,让所有人都有些摸不着头脑,甚至有很多公司觉得,一直牛逼惯了的牧野科技看来也黔驴技穷了,还以为他们会开发出更牛逼的新产品,但没想到他们竟然做了导航网站这种不入流的东西。 Online, besides Hao123 founder Li Xingping direct as anxious as sleepless, other companies instead relax, this feeling found that probably the original unattainable goddess, will also be in front of others to make a belch to break wind occasionally to dig the nose excrement, felt and her distance instantaneously pulled closer much. 的上线,除了ha的创始人李兴评直接紧张到夜不能寐之外,其他公司反而都松了一口气,这种感觉就好像发现原来高不可攀的女神,偶尔也会当着其他人的面打嗝放屁挖鼻屎,瞬间就感觉和她的距离拉近了不少。 At present, entire internet truly somewhat looks down upon to the view of navigation website, thinks this young even somewhat retarded „network bookmark” life span will not insist too for a long time, how long will unable to want with user's unceasing deepening to internet familiarity, but was eliminated by the user thoroughly. 眼下,整个互联网对导航网站的看法确实是有些瞧不上眼的,认为这种低龄化甚至有些弱智的“网络收藏夹”寿命不会坚持太久,要不了多久就会随着用户对互联网熟悉程度的不断加深,而被用户彻底淘汰。 However, in the industry always thought that navigation website will be abandoned by the user low-end and sooner or later, but they had not actually realized, most essential essence that the internet enterprise must clarify, is actually the human nature. 但是,行业内总觉得导航网站低端、迟早会被用户抛弃,但是他们却没意识到,互联网企业要弄清楚的最关键的本质,其实是人性。 The users constantly are truly growing, but the user also unceasingly is becoming lazier, but is lazy, is the humane most fundamental original sin. 用户确实是在不断成长,但用户也在不断变得更加懒惰,而懒惰,就是人性最根本的原罪。 Overwhelming majority advances in technology come from the laziness of human, internet is this, a large number of internet products to let the user are more convenient, conveniently, why the Hao123 life span and value will be above everyone to expect and why cause the innumerable companies to go all out to establish own navigation website, because of the laziness of user, they have the growth, but they are willing to choose the product that reduces effort simply. 绝大部分的科技进步源自于人类的懒惰,互联网更是这样,相当一部分互联网产品就是为了让用户更加省事、方便,ha的寿命、价值为什么会超乎所有人预料、为什么会引得无数公司都拼命建立自己的导航网站,就是因为用户的懒惰,他们不是没有成长,只是他们愿意选择最简单省力的产品。 Hao123 is very L, but if it understood that to prepare for internet little white, that was completely mistaken, it not for the product that internet little white prepares, it for the product that the internet lazy person prepares, it is a clouds bookmark, the user does not need to record any website domain name, does not need to collect any website in the local area, so long as he opens Hao123, can realize at present all E Boss visits in this, website of big pile of various trades and occupations lining up on Hao123 and other of the users is clicking. ha是很l,但如果把它理解为是为互联网小白准备的,那就大错特错了,它不是为互联网小白准备的产品,它是为互联网懒人准备的产品,它就是一个云端的收藏夹,用户不需要记录任何网站的域名,也不需要在本地收藏任何的网站,他只要打开ha,就可以在这里面实现眼下所有的eb访问,一大堆各行各业的网站在ha上排队等着用户点击。 To user, his anything does not need to record, so long as remembered Hao123 be enough, in this case, most user constantly are growing even, should still suppose Hao123 for the main page as before, because it was truly convenient, Baidu purchased Hao123 time industry in no one to favor, but Hao123 became beside the engine the maximum current capacity to originate finally. 对用户来说,他什么都不需要记,只要记住ha就足够了,这种情况下,大部分用户就算自身在不断成长,也依旧会把ha设为主页,因为它确实方便,百度收购ha的时候业内无人看好,但ha最终成了引擎之外最大的流量来源。 When everyone underestimates and looks down upon navigation website, keeps off in front of Muye Science and Technology, Li Xingping that only then has not made a name...... 在所有人低估和瞧不起导航网站的时候,挡在牧野科技面前的,只有一个未成气候的李兴评……
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