RINAPE :: Volume #6

#502: Holding back

LNMTL needs user funding to survive Read More

Liu Xuebin that person, has a cleverness in trivial matters of broker very much. 刘学彬其人,很有一种市侩的小聪明。 Before he used Muye Science and Technology and Sina want to obtain , the present situation of QQ technology team ingeniously, uses Muye Science and Technology to be the chip in front of Sina, discussed individual and high salary of team, moreover he will also analyze, he felt, compares Muye Science and Technology, Sina is willing to spend the high price now that moreover Sina in the hidden place, Muye Science and Technology in public, oneself coerced Sina by Muye Science and Technology, was very easy to receive the effect, but if coerced Muye Science and Technology by Sina, if that Muye Science and Technology with this making an issue, Sina that side if knows that their products were divulged to give the competitor by, perhaps on with Sina Made the enmity. 他巧妙的利用了牧野科技和新?浪都很想得到前qq技术团队的现状,在新?浪面前用牧野科技为筹码,谈下了个人和团队的高薪资待遇,而且他也会分析,他觉得,相比牧野科技,新?浪现在才是更舍得花大价钱的那一个,而且新?浪在暗处,牧野科技在明处,自己以牧野科技来要挟新?浪,很容易收到效果,但如果以新?浪去要挟牧野科技,那牧野科技如果拿这个做文章,新?浪那边如果知道他们的产品是被自己泄露给竞争对手的,自己恐怕就跟新?浪做仇了。 Therefore considers all the factors in gets down, he felt, only then coerces Sina to be able from Sina to attain the best signing condition with Muye Science and Technology, therefore in any event, he must sign Sina, moreover brings the team to sign together. 所以综合考虑下来,他觉得只有拿牧野科技去要挟新?浪才能从新?浪手里拿到最好的签约条件,所以无论如何,他都必须要签新?浪,而且是带着团队一起签。 The cooperation of determination and Sina, Liu Xuebin uses everyone to the Muye Science and Technology complex mood, in light of treatment that Sina gives, described Muye Science and Technology to the former QQ technology team, might be called purgatory general existence, the ease let the choice that most team members made themselves to want. 确定和新?浪的合作,刘学彬又利用大家心里对牧野科技的复杂情绪,结合新?浪给的待遇,把牧野科技描述成一个对前qq技术团队来说,堪称炼狱一般的存在,轻而易举就让大部分团队成员做出了自己想要的选择。 After Liu Xuebin returns to Shenzhen and beforehand QQ team meets, he at the scene had received 84 people of explicit intentions, they without hesitation must follow the Liu Xuebin footsteps to join Sina, this makes Liu Xuebin at heart quite excited, 500,000 signing bonus proper, oneself lead the wife and kid to come Yanjing, can first buy the suite directly, he in Shenzhen these years, removes various expenses, in the hand has not accumulated how much money, therefore 500,000 cash to him truly is a very big number, let alone, he also has to guarantee a minimum 400,000 basic salary + quarter bonuses, year-end bonuses wait/etc welfare benefits, so long as Yanjing treats. The last year, can receive 1 million ready ready. 在刘学彬回到深圳和以前的qq团队碰面之后,他当场就已经收到了八十四人的明确意向,他们都毫不犹豫的要追随刘学彬的脚步加入新?浪,这让刘学彬心里相当兴奋,五十万的签字费妥了,自己带着老婆孩子来燕京,就可以直接先买套房,他在深市这些年,去掉各种开销,手里也没攒下多少钱,所以五十万现金对他来说确实是一个非常大的数目,更何况,他还有保底四十万底薪+季度奖金、年终奖金等等福利待遇,只要来燕京待上一年,就妥妥能收入一百万。 Sina human resources Director takes the airplane the next day immediately, bringing 85 contracts to rush to Shenzhen, with Liu Xuebin, as well as other 84 people signed the labor contract. 新?浪的人力资源总监在第二天就立刻乘坐飞机,带着八十五份合同赶赴深市,跟刘学彬,以及其他八十四人签了劳动合同。 The Sina aspect could not have waited, but these were dismissed some time technical personnel also to idle the bird to come by QQ, therefore everyone signs the contract to fit in easily, in June the first Monday, 85 people together with Liu Xuebin goes through into the duty formalities to the company officially. 新?浪方面已经等不及了,而这些被qq开除了一段时间的技术人员也都闲出鸟来了,所以大家签完合同一拍即合,六月第一个周一,连同刘学彬在内的85人正式到公司办理入职手续。 The contract signs, Sina manpower Director good news report to the Yanjing headquarters, Sina eo excited calls all high levels and departments to meet, formulates the entire Sina following operation policy, in the conference, Sina eo places the great expectations on u, thinks Sina u, so long as can be close to Muye Science and Technology on the product, in the future will certainly obtain the success, because Sina at present is Chinese Portal net that ranking ranks among the best, the volume of users is very huge, if can use the Portal advantage, obtains certain success in the immediate Instant Messenger domain, will then have the enormous promotion to the stock price. 合同签完,新?浪人力总监把好消息汇报给燕京总部,新?浪eo兴奋的召集所有高层、部门主管开会,制定整个新?浪的后续运营政策,会议上,新?浪eo对u寄予厚望,认为新?浪u只要能够在产品上接近牧野科技,未来就一定会取得成功,因为新?浪眼下已经是排名数一数二的中文门户网,用户量十分庞大,如果能够利用门户的优势,在即时通讯领域取得一定成功,那么对公司股价将会有极大的提升。 The investors like listening to the story, the story said in a big way, they were also more confident, the stock price and estimate value of company will also be higher, Sina bought the soy sauce also to hit for two years in NASDAQ, this was very clear, therefore is most important at present, takes the new step, made u, letting u became the first unmatchable product of Sina Portal breeding. 投资人都喜欢听故事,故事讲得越大,他们也就越有信心,公司的股价和估值也就会越高,新?浪在纳斯达克打酱油也打了两年了,这点到底还是非常清楚的,所以眼下最重要的,就是迈出新步子,把u做起来,让u成为新?浪门户孕育的第一个拳头产品。 Chen Tong is a vice-president, is person in charge of entire Portal net, therefore after u each strategy cannot leave his support, because also he great success on Portal, making eo feel, the Chen Tong product and operation mentality is clear, certainly can provide very good opinion to u. 陈同是副总裁,也是整个门户网的负责人,所以u以后的每一步战略都离不开他的支持,也因为他在门户上的巨大成功,让eo觉得,陈同的产品及运营思路非常清晰,一定能够给u提供非常好的意见。 However, on others unlike the board, Chen Tong does not feel at this moment excited, does not feel the anticipation, when Muye Science and Technology YY, Chen Tong had not thought that u was impossible to win QQ, because Sina has not made the social the gene. 但是,与会议桌上其他人不同,陈同此刻并不觉得兴奋,也并不觉得期待,早在牧野科技没出yy的时候,陈同就觉得u不可能赢得了qq,因为新?浪没有做社交的基因。 This year Sina at present two big plate businesses, ranked the first are Portal, ranked the second are the wireless departments that newly are established, these two plate businesses have very big difference, Portal is provides the net press and platform of consultation content, to user the platforms of understanding current politics hot spots as well as major sector contents, but wireless department, then is mainly and two big operators cooperates, uses one's head in the cell phone no terminal value-added service, makes the money of general mobile phone user through the channel directly, former's pattern is very healthy, the latter somewhat is actually opportunistic. 新?浪眼下两大板块业务,排在第一位的是门户,排在第二位的就是今年刚刚成立的无线部门,这两个板块业务有很大的区别,门户就是提供网络新闻及咨询内容的平台,给用户一个了解时政热点以及各大版块内容的平台,而无线部门,则主要是和两大运营商合作,在手机无线端增值业务上动脑筋,直接通过渠道去赚广大手机用户的钱,前者的模式很健康,后者却有些投机取巧。 The cell phone wireless value-added service with not moving internet produced too many connections in 2002, the present wireless value-added service, is mainly the indicator to various value-added services that the mobile phone user developed, most had representatively was a video ringtone, but the video ringtone business whole was healthy, but hit is telling fortunes, money-grabber, to measure the name, to measure the marriage affinity amusing, induces the user through the behavior that the message ordered various value-added services, deliberately gave the user to establish various types to attract the fee/spent trap. 手机无线增值业务在2002年还并没有和移动互联网产生太多瓜葛,眼下的无线增值业务,主要是指针对手机用户开发的各种增值服务,最有代表性的就是彩铃,不过彩铃业务整体还算健康,但很多打着算命、财迷、测名字、测姻缘的噱头,来诱导用户通过短信订购各种增值业务的行为,就是刻意给用户设定各种吸费陷阱了。 Often user was not careful sent a message on own initiative, in the future each month will pay for several Yuan more than ten Yuan hiring by the month expenses even from the bill, cell phone fee/spent also very expensive today, most users spends several Yuan more than ten Yuan growth not obvious feelings to each month, the situation that therefore the user sued were few, profit actually high scary, this hitting edge ball pattern, was one that in the wireless value-added service most made money. 往往用户一个不小心主动发了一条短信,往后的每个月都会从账单里支付几元甚至十几元的包月费用,在手机费还非常昂贵的今天,大部分用户对每月花费几元十几元的增长并没有明显的感觉,所以用户投诉的情况非常少,利润却高的吓死人,这种打擦边球的模式,就是无线增值业务里最赚钱的一种。 Chen Tong believes, present Sina true core or Portal network, but the user quality relative YY user of Portal net, difference was not a tiny bit, the YY user's dependency on YY had been in an indispensable situation, but to the Sina user, the present Portal net are too many, regarding the content of current politics generally was mostly the same except for minor differences, therefore, the Sina user has not had dependence in the true sense to Sina, at this time extracted such huge energy and investment such huge manpower to go with YY to do against, was really was very unwise. 陈同认为,眼下的新?浪的真正核心还是门户网,而门户网的用户质量相对yy用户来说,差的不是一点半点,yy用户对yy的依赖已经到了一个不可或缺的地步,但对新?浪用户来说,现在的门户网太多,围绕时政的内容一般都是大同小异,所以,新?浪用户对新?浪并没有产生真正意义上的依赖,这时候抽出这么庞大的精力、投入这么庞大的人力去跟yy对着干,就实在是很不明智了。 However no matter the high level, the high level felt, immediately the Instant Messenger domain is a buried treasure, no matter Sina does have the opportunity, they must attempt, attaining a point is, taken more is more successful, at the worst is a failure, being defeated gave up is, such cost to Sina is very relaxed, even the new call circuit attempts to be defeated, will not cause anything to affect to the stock price. 不过高层不管,高层只是觉得,即时通讯领域是一个宝藏,不管新?浪有没有机会,他们都要尝试一番,拿到一点是一点,拿的越多就越成功,大不了就是个失败,失败了放弃就是,这么点成本对新?浪来说还是很轻松的,即便是新业务线尝试失败,对股价也不会造成什么影响。 Facing high-level this guerrilla tactics, Chen Tong said own worry: „The Muye Science and Technology attitude consistent is strange and valiant, they to the internet understanding far superegos everyone of present user and product, moreover that Liu Xuebin also said that Muye Science and Technology has also been staring at their team, wants to recruit in the YY team them, in this case, if Liu Xuebin brings about hundred people of former QQ technology teams to enter duty Sina, perhaps Muye Science and Technology will soon obtain the news, by that time, this team did not have the familiar Sina environment, unable for Sina u to knock a character the code, we on have become the sworn enemy in Muye Science and Technology.” 面对高层这种游击策略,陈同说出了自己的担忧:“牧野科技的作风一贯诡异而且彪悍,他们对互联网用户和产品的理解远超我们在座的所有人,而且那个刘学彬也说了,牧野科技也一直在盯着他们的团队,很想把他们吸收进yy团队里,这种情况下,如果刘学彬带着近百人的前qq技术团队入职新?浪,恐怕牧野科技很快就会得到消息,到那个时候,这支团队还没熟悉新?浪的环境、没能为新?浪u敲出一个字符的代码,我们就已经成为牧野科技眼里的死对头了。” eo said with a smile: „Old Chen, because of the Muye Science and Technology present momentum rapid development, do not fear to them, we make the public relations are only an attempt, became, that happy ; Inadequate, is also small to our losses, therefore even with the Muye Science and Technology direct competition how? Because of the great strength of Muye Science and Technology and YY, later the home dares to make the immediate Instant Messenger software on no one?” eo笑道:“老陈,你不要因为牧野科技现在的势头发展迅猛,就对他们这么惧怕,我们做社交只是一种尝试,成了,那皆大欢喜;不成,对我们的损失也非常微小,所以就算是跟牧野科技直接竞争又如何？难道因为牧野科技和yy的强大,以后国内就没人敢做即时通讯软件了？” Chen Tong said: „Chief Mao, I am not this meaning, I felt, the Muye Science and Technology attitude is too cut-throat, Tencent copied its Tieba (Post It) and a farm, it caused YY to do directly QQ, in this case, we also went to compete with him rashly, wanted prudently again prudent, if he also made Portal in turn, how we should deal?” 陈同说:“毛总,我不是这个意思,我是觉得,牧野科技作风太凶狠,腾训抄了它一个贴吧和一个农场,它就直接弄出个yy把qq搞死了,这种情况下,我们还冒然去跟他竞争,一定要慎重再慎重,万一他反过来也做门户,我们该如何应对？” eo beckons with the hand: „Old Chen, if everyone is your mentality, we in 20 years will also be only a Portal net.” eo摆摆手:“老陈,如果大家都是你这种心态,我们再过二十年还只是一个门户网。” Also nods to say with another vice-president of Chen Tong same rank: „Old Chen, we acknowledged that you are a expert who makes the operation, but new business your approach cannot be extremely cautious, if you worried that the company develops the new business and with Muye Science and Technology for the enemy, will compel Muye Science and Technology to direct on your responsible Portal the flames of war, that this idea did not need.” 和陈同一样级别的另外一个副总也点头说道:“老陈啊,我们都承认你是一个做运营的好手,但是新业务方面你的态度也不能太过谨慎,如果你担心公司开展新业务、与牧野科技为敌,会逼牧野科技把战火引到你负责的门户头上,那这个想法就太没有必要了。” Chen Tong makes the content family background, is a internet practitioner of idealism, this person biggest holds to read does not make money, does not make a name for oneself, but must make the best product, to provide the best service, to make the best brand, but at present, alerting of oneself good intention, by others is mistaken unexpectedly is afraid is involved, this made his hard to accept. 陈同做内容出身,又是一个理想主义的互联网从业者,这种人最大的执念不是赚钱,不是功成名就,而是要做最好的产品、提供最好的服务、做最好的品牌,而眼下,自己好心好意的警醒,竟然被其他人误以为是害怕被牵连,这就让他难以接受了。 Chen Tong said oppositionally: „Old Xu, you said that went too far, I did not worry that the Portal net will be involved, I thought we think too simply promotion of matter, thinks too optimistically the consequence of matter, therefore proposed that the objective opinion makes everyone slow down the rhythm slightly.” 陈同针锋相对的说:“老徐,你这么说就太过分了,我不是担心门户网会受牵连,我只是觉得咱们大家把事情的推动想得太简单,把事情的后果想得太乐观,所以提出一点客观的意见来让大家稍微放缓一下节奏。” Is called the Old Xu vice-president named Xu Jinzhong, is mainly responsible for the development of earning as well as new business of Sina net, did not cope with Chen Tong some, at this time intentionally was also embarrassed to Chen Tong while this opportunity, said: „Old Chen, you make everyone slow down the rhythm slightly are not fake, but illuminated you saying that all the people of holding back are also helping everyone slow down the rhythm? Today the person present, one is one, besides you, everyone supports the plan of u very much, moreover we have the product, has the team, the resources, the probability of accomplishing is very big, what mentality are you so always negative are?” 被称为老徐的副总名叫徐晋钟,主要负责新?浪网的营收以及新业务的开拓,跟陈同一直有些不太对付,这时候也故意趁着这个机会给陈同难堪,说:“老陈,你让大家稍微放缓一下节奏是不假,但是照你这么说,所有拖后腿的人也都是在帮大家放缓节奏喽？今天在座的人,有一个算一个,除了你之外,大家都很支持u的计划,而且我们有产品,有团队,还有资源,成事的机率很大,你总是这么消极是什么心态？” Chen Tong is just about to refute, sees other appearances of person also one face approval, even also some people in the selfish nod, then know that said today many were again useless, the words that Xu Jinzhong spoke have penetrated the hearts of others, they definitely feel now oneself will be is afraid the Portal net to be involved by Muye Science and Technology in the future, will therefore rather make the company stop the new operations expansion, will want the security of Bulgaria this little plot of land, if oneself will insist the opposition again, feared that must become the people's public enemies. 陈同正要反驳,一见其他人也都一脸赞同的模样,甚至还有人在自顾自的点头,便知道今天自己说再多都没用了,徐晋钟说的话已经深入其他人的内心,他们现在肯定都觉得自己是害怕门户网将来会被牧野科技牵连,所以宁可让公司停止新业务拓展,也要保自己这一亩三分地的安全,如果自己再坚持反对态度,怕是要成为全民公敌了。 Therefore Chen Tong clenches teeth, beckons with the hand saying: „Ok, I withdrew the words, lifted both hands approval.”( To be continued.) 于是陈同咬了咬牙,摆手说道:“行了,我收回刚才的话,举双手赞同。”(未完待续。)
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