RINAPE :: Volume #5

#499: Trades with me with the Baidu stock


LNMTL needs user funding to survive Read More

Baidu the biggest dream, takes Easy Music Network at present, then based on engine, increases the new mp3 search, but, if cannot take Easy Music Network, oneself made the mp3 search engine too time-consumingly to be strenuous, after all at present majority online conducts the mp3 audition and download(ing) users gathers at Easy Music Network, moreover Easy Music Network is satisfying is good, the user who special user vertical demand aspect did had to listen to music with the thought of download(ing) song, will open E directly, will not very go to the point to open Baidu. 百度眼下最大的梦想,就是拿下易听网,然后在引擎的基础上,增加新的mp3搜索,但是,如果拿不下易听网的话,自己做mp3搜索引擎就太费时费力了,毕竟眼下大部分在网上进行mp3试听和下载的用户都聚集在易听网,而且易听网在满足用户垂直需求这方面做的特别好,用户一有听歌和下载歌曲的念头,就会直接打开e挺,根本不会去点开百度 In the Baidu search engine market of although later generation grabbed overwhelming majority market shares internally, but certain vertical domains they simply do not have the opportunity to bribe, for example Online shopping, when the user wants to buy clothes, he subconscious opening Taobao, in the Taobao search clothes, extremely few people will use directly, this is because Taobao has penetrated the user in the Online shopping aspect in this aspect, Baidu has no competitiveness. 虽然后世的百度在国内搜索引擎市场上占据了绝大部分市场份额,但是某些垂直领域他们根本没机会染指,比如网购,当用户想买一件衣服,他会下意识的打开淘宝,直接在淘宝搜索衣服,极少人会去用,这就是因为淘宝网购方面在这方面已经深入用户,百度没什么竞争力。 The present music is also this, even starts own mp3 search, because Li Mu had an early start oneself for about a year, therefore they pursued very much difficultly on, only good solution was to conform with Easy Music Network. 眼下的音乐也是这样,就算上马自己的mp3搜索,但因为李牧起步早了自己将近一年,所以他们很难能追赶的上,唯一一个好的解决办法就是整合易听网 Tan Yaocheng today's mission is to try to find the solution convinces Li Mu, with various conditions, tempts Li Mu to act the Easy Music Network stock, but, his didn't expect, the Li Mu's nose spirits than the dog, Baidu just smelled mp3 market the potential of rise, Li Mu has completed the industry analysis and competes analyzes. 谭耀成今天的使命就是想办法说服李牧,用各种条件,引诱李牧出手易听网的股份,但是,他没想到,李牧的鼻子比狗还灵,百度刚闻到mp3市场的崛起之势,李牧就已经做好了行业分析和竞品分析了。 Absolutely cannot be helped at heart, but Tan Yaocheng must clench teeth to attempt to convince Li Mu: You take Easy Music Network also only to raise now, it is very difficult the opportunity fast realization, but if you sold to Baidu it, in very short time can leverage several million even to cross hundred million, this is advantage.” 心里万般无奈,但谭耀成还是要咬牙尝试说服李牧:“你现在拿着易听网也只能是养着,它很难有机会快速变现啊,但如果你把它卖给百度,很短的时间内就能套现几千万甚至过亿,这可是实打实的好处啊。” Li Mu said: old Tan, which hearsay you, who you told that Easy Music Network I can only raise? The truth told you, Easy Music Network I not only does not prepare to give up, but also prepares to take advantage the opportunity that now the industry raised the head does the big movement.” 李牧说:“老谭,你都是在哪道听途说的,谁跟你说易听网我只能养着?实话跟你说,易听网我不但不准备放弃,还准备趁现在行业抬头的机会搞一点大动作。” Saying, Li Mu pulled out the prototype of Mango that model of mp3 player from own pocket, this is he sees Tan Yaocheng to bring today specially. 说着,李牧从自己的口袋里掏出了mango那款mp3播放器的样机,这是他今天来见谭耀成特意带来的。 Li Mu gives Tan Yaocheng the mangp3 player, said: You have a look at this.” 李牧把mangp3播放器递给谭耀成,说:“你看看这个。” Asking of Tan Yaocheng result mangp3 surprise: „Is this mp3 player?” 谭耀成结果mangp3诧异的问道:“这是个mp3播放器吗?” Li Mu nods. 李牧点了点头。 Tan Yaocheng puzzled asking: „Do you look at this doing to me?” 谭耀成不解的问:“你给我看这个干嘛?” Li Mu said with a laugh: You have a look at the back.” 李牧笑着说:“你看看背面。” Tan Yaocheng curious crossing mangp3, carefully looked at back one line of characters, has almost not spat blood at the scene. 谭耀成好奇的翻过mangp3,仔细一看背后的一行字,几乎没当场吐血。 Easy Music Network custom-made machine?” 易听网定制机?” Tan Yaocheng dumbfounded looks at Li Mu: „Did you start to play the hardware?!” 谭耀成目瞪口呆的看着李牧:“你都开始玩硬件了?!” Li Mu shows a faint smile: „ Without, but wants to rise while the mp3 market, the good opportunity of mp3 player sales volume increasing, with mixing, increases some popularity to Easy Music Network while convenient. 李牧微微一笑:“没有没有,只是想趁着mp3市场崛起,mp3播放器销量大增的好机会,跟着掺和一把,顺便给易听网增加一些知名度。 Tan Yaocheng was at heart panic-stricken, cannot bear say: Really cannot completely understand you, will you have custom-made this mp3 should not to sell?” 谭耀成心里惊骇,忍不住说:“真是看不透你,你定制这款mp3该不会是要自己销售吧?” Li Mu said impartially: „The influence of hardware is very strong.” 李牧不置可否的说:“硬件的影响力是很强的。” In Tan Yaocheng looks at carefully to begin carefully mp3, surprised saying: This model of player is very attractive, market is much more attractive, Mango, which brand?” 谭耀成仔细端详着手里的mp3,惊讶的说道:“这款播放器很漂亮啊,比市面上的都要好看得多,mango,哪的品牌?” Li Mu shows a faint smile, the expression not salty did not say pale: My.” 李牧微微一笑,表情不咸不淡的说:“我的。” What?” The Tan Yaocheng eyeball fell quickly: „Is this brand your? What situation, do you do a hardware brand now?” “什么?”谭耀成眼珠子都快掉出来了:“这品牌是你的?什么情况,你现在自己搞了一个硬件品牌?” Li Mu does not want to disclose oneself layout in hardware, beckons with the hand, said: This serves for Easy Music Network, this model of machine, I have decided 100,000 from OEM (original equipment manufacturer) supplier factory there now, next month will start to sell, when the time comes the Easy Music Network popularity will also rise a level again.” 李牧不想透露自己在硬件方面的布局,摆了摆手,说:“这都是为易听网服务的,这款机器,我现在已经从代工厂那里定了十万台,下个月就会开始销售,到时候易听网的知名度还会再上升一个层次。” Tan Yaocheng looks at Li Mu, long time has no sound, long time later, he sighed: Big brother, when do you prepare to make the search engine?” 谭耀成看着李牧,半晌没有任何动静,良久之后,他叹了口气:“大哥,你准备什么时候做搜索引擎?” Li Mu asked him: What's wrong?” 李牧问他:“怎么了?” Tan Yaocheng put on a long face saying: Now you have not meddled besides the search engine beside, other you had almost browsed, you must keep means of livelihood to us!” 谭耀成哭丧着脸说:“现在除了搜索引擎你们还没有插手之外,其他的你们几乎都已经涉猎了,你总要给我们留一点活路吧!” Li Mu said: You could rest assured that I have no interest in the search engine.” 李牧说:“你放心,我对搜索引擎没什么兴趣。” Tan Yaocheng asked: That mp3? Do you really prepare to handle this doing a thankless job matter full power? You definitely also clear, makes the mp3 search, audition and download(ing), basically is nothing money earned......” 谭耀成问:“那mp3呢?你真的准备全力做这个吃力不讨好的事情?你心里肯定也清楚,做mp3搜索、试听、下载,基本上是没什么钱赚的……” Li Mu said with a smile: At present I am not short of money, some projects did not request it to gain, first raised was saying again.” 李牧笑道:“眼下我也不缺钱,有些项目也就不要求它能盈利了,先养着再说。” Tan Yaocheng was anxious, said: Cooperation was so long, do you also give us an opportunity? Now mp3 is too to us important, if you are unsatisfied about my offer, we can discuss specifically again, will always make you satisfy.” 谭耀成急了,说:“合作这么久了,你好歹也给我们一点机会吧?现在mp3对我们来说太重要了,如果你对我的报价不满意,我们可以具体再谈,总是会让你满意的。” Li Mu said: old Tan, always refuses you truly is not quite also appropriate, this, I make a suggestion, next month Easy Music Network custom-made mp3 can receipt, when the time comes we give Easy Music Network to estimate according to the sales figure of this batch of Easy Music Network custom-made machines, but I do not want you to disburse money, you replace with me with the Baidu stock.” 李牧道:“老谭,总是拒绝你也确实不太合适,这样吧,我提个建议,下个月易听网定制的mp3就能到货,到时候咱们根据这批易听网定制机的销售情况重新给易听网估个价,不过我不要你们出钱,你们拿百度的股份跟我置换。” Tan Yaocheng hastily asked Li Mu: If Baidu must replace in your hand with the stock when the time comes all Easy Music Network stocks, you do want?” 谭耀成急忙李牧:“如果到时候百度拿股份要置换你手里所有的易听网股份,你愿意吗?” Wants, 100 want.” Li Mu said with a smile: So long as you give me one to let my satisfactory proposition, I will definitely not reject.” “愿意啊,一百个愿意。”李牧笑道:“只要你们给我一个让我满意的提议,我肯定不会拒绝。” Tan Yaocheng says immediately: I discussed in the evening with Chief Li, making him give you as soon as possible a replacement plan.” 谭耀成立刻说道:“那我晚上就跟李总商量一下,让他尽快给你一个置换方案。” Li Mu said: Do not worry, after my custom-made mp3 gets online, you give me to have the plan again.” 李牧说:“你别着急,等我定制的mp3上线之后,你们再给我出方案吧。” Tan Yaocheng sees the appearance that a Li Mu face plans astutely, has to nod, asked Li Mu: This batch of mp3 players, what channel do you prepare with sell? The hardware vendor most tests should be the marketing channel.” 谭耀成李牧一脸精明算计的模样,只好点了点头,问李牧:“这批mp3播放器,你准备用什么渠道销售?硬件销售最考验的应该就是销售渠道了吧。” Li Mu sees some questions of Tan Yaocheng, nods saying: We looked for a new channel to sell.” 李牧看出谭耀成的些许质疑,点点头道:“我们找了一个新渠道进行销售。” Tan Yaocheng said: New channel? Compares competitive with these channel perfect old brands?” 谭耀成接话道:“新渠道?跟那些渠道完善的老品牌比起来有竞争力吗?” Li Mu mysterious smiling of: Can succeed specifically, at present is unascertainable, only to look at the actual situation when the time comes.” 李牧神秘的笑了笑:“具体能不能成功,眼下还不能确定,只能到时候看实际情况了。” Baidu present situation Li Mu can guess correctly part probably, as at present Internet users number are getting more and more, the understanding of internet is also getting deeper and deeper, the search engine started most user Browsing indispensable parts, the Baidu present trend definitely is more and more bright, but to them, turned over to bright bright, but also was far from the breakthrough, if at present can the mp3 business integration of Easy Music Network, then was too big to the promotion of Baidu. 百度现在的情况李牧大概能猜出一部分,眼下随着网民数量的越来越多、对互联网的理解也越来越深,搜索引擎开始成了大部分用户上网不可或缺的一部分,百度现在的走势肯定是越来越明朗,但是对他们来说,明朗归明朗,但还谈不上突破,眼下如果能够把易听网的mp3业务整合进来,那对百度的促进就太大了。 Li Mu did not prepare too to act early the Easy Music Network stock, that is because before him, what considers sold to Baidu little, changed money with the stock, therefore needed three years, the little leverage, this can in the stock by own be able to sell a good price as a whole, but, if Baidu is willing to take own stock to replace Easy Music Network, oneself why not. 李牧原本是不准备太早出手易听网股份的,那是因为他之前考虑的是一点点卖给百度,拿股份换钱,所以要三年时间,一点点套现,这样才能让自己手里的股份总体上能卖上一个好价格,但是,如果百度愿意拿自己的股份来置换易听网,自己又何乐而不为。 The Easy Music Network future looks like a congenitally handicapped child, its prospects for development, are no comparison between them with the Baidu prospects for development, but is not powerful while present Baidu, has even gone to the situation of desiring strongly while the demand of Baidu to Easy Music Network, replaces the Baidu stock of certain proportion Easy Music Network as early as possible, not only oneself do not need to take care the Easy Music Network later matter, but also became the Baidu shareholder, waits for Baidu NASDAQ to go on the market in the future, this is a great asset. 易听网的未来就像是一个有先天缺陷的孩童,它的发展前景,和百度的发展前景不可同日而语,但是趁眼下百度还没有那么强大,趁百度易听网的需求甚至已经达到了如饥似渴的地步,趁早把易听网置换成一定比例的百度股份,自己不但不用管易听网以后的事情,还成了百度股东,等百度未来纳斯达克上市,这又是一笔巨大的财富。 Easy Music Network can replace many Baidu stocks, or Baidu is willing to replace Easy Music Network with many stocks, what altitude this entirely depended on Easy Music Network next to reach, if Easy Music Network custom-made mangp3 obtained the enormous success, that Easy Music Network value will be higher, Li Mu is supposing, in oneself hand 662% Easy Music Network stocks, at least must replace the Baidu 66% stocks to come back when the time comes, now the Baidu estimate value is also not very high, this replacement proportion can say that was quite solid, if the demand of Baidu to Easy Music Network were more urgent when the time comes, it is estimated that can also be willing to sacrifice are more. 易听网能够置换多少百度股份,或者百度愿意用多少股份来置换易听网,这就完全取决于易听网下一步能够达到一个什么样的高度了,如果易听网定制的mangp3取得极大的成功,那易听网的价值就会更高,李牧估摸着,自己手里662%的易听网股份,到时候至少也要置换百度66%的股份回来,现在百度的估值还不是很高,这个置换比例可以说比较实在的,如果到时候百度易听网的需求更迫切,估计还会愿意牺牲更多。 ...... …… In a Yanjing Zhongguancun four-star hotel, original Tencent QQ project division Vice-Director Liu Xuebin just finished and new wave all day meeting, drags slightly to have the exhausted body to return to the hotel, Liu Xuebin to start in the group to give these Tencent former staff to report today a day of negotiations progress. ” New wave here situation is, they have developed a 10 product, because of the appearance of Muye Science and Technology YY, they decides to develop 20 editions to get online again, otherwise 10 products simply do not have the competitiveness in front of YY, therefore after we come, merges with their original development teams directly, develops the new edition together. ” 燕京中关村一家四星级酒店里,原腾训qq事业部副总监刘学彬刚结束和新・浪一整天的碰面,拖着略有疲惫的身躯回到酒店,刘学彬开始在群里给那些腾训前员工们汇报今天一天的谈判进度。”新・浪这边的情况是,他们已经开发出了一个十的产品,但是因为牧野科技yy的出现,他们又决定重新开发一个20版本再上线,否则十的产品在yy面前根本没有竞争力,所以我们过来之后,就直接和他们原本的开发团队合并,一起开发新版本。” Everyone basically guessed correctly newly wave makes the situation that immediate Instant Messenger faces now, certainly came under the influence of YY, therefore prepares to form a big team to develop, what treatment everyone present issue of concern can attain, therefore inquired in group. 大家都基本猜到了新・浪现在做即时通讯面临的情况,一定是受到了yy的影响,所以才准备组建一个大团队重新开发,大家现在关心的问题是到底能拿到什么样的待遇,所以纷纷在群里询问。 Liu Xuebin said: As for the treatment issue, they are willing to give a 13 coefficient, everyone by six months bank running water steady, the pay of after-tax actually succeeding in obtaining is many, after into duty new wave can after-tax attain 13 times.” 刘学彬说:“至于待遇问题,他们愿意给出一个13的系数,大家以半年内的银行流水稳准,税后实际到手的薪资是多少,在入职新・浪之后就可以税后拿到13倍。” This salary round, immediately causes the stir in the group. 这个薪资待遇一发出来,立刻在群里引起轰动。 At present everyone crosses is not quite easy, let alone with the beforehand 13 times, even with beforehand 80% are very difficult, therefore this treatment was almost capturing a large quantities of person of heart instantaneously, they when see these treatments, the heart has flown Yanjing. 眼下大家过的都不太容易,别说拿之前的13倍,就算拿以前的80%都很困难,所以这个待遇几乎在瞬间俘获了一大批人的心,他们在看到这些待遇的时候,心就已经飞到了燕京去了。 Liu Xuebin also said: I also with new wave strove for a family settlement fee, after everyone signs the contract, can attain one moon/month wages the family settlement fee, for everyone from Shenzhen to the expense that the Yanjing travel expense and rents a room.” 刘学彬又说:“我还跟新・浪争取了一个安家费,每个人签合同之后,就可以拿到一个月工资的安家费,用于大家从深市燕京的路费和租房的费用。” Then in the group exploded thoroughly, to many, this from the hell to the heavenly transition, in the group a big piece of person excitedly to is not simply good, when is closely examining newly with wave signs the contract. 这下群里彻底炸了,对很多人来说,这简直就是从地狱到天堂一般的过渡,群里一大片人已经激动到不行了,都在纷纷追问到底什么时候跟新・浪签合同。 Some slightly sane point person remembers Muye Science and Technology, then asked Liu Xuebin: Chief Liu, did you chat with Muye Science and Technology? What treatment can they give?” 有些稍微理智一点的人想起牧野科技,便问刘学彬:“刘总,你跟牧野科技聊了吗?他们能给出什么样的待遇?” Liu Xuebin said: What I make with them tomorrow will be afternoon meets, specifically will say when the time comes again.” 刘学彬说:“我跟他们约的是明天下午见面,具体到时候再说吧。” At this time, Liu Xuebin does not prepare Muye Science and Technology to discuss at heart, because he with the new high level of wave came to an arrangement about very considerable signing bonus, so long as signed newly wave, can attain 300,000 signing bonus, if brings over 80 people teams to sign together, then can attain 500,000 on signing bonus.( To be continued.) 此时,刘学彬心里已经不准备去牧野科技谈了,因为他跟新・浪的高层谈妥了一个非常可观的签字费,只要自己签了新・浪,就能拿到三十万的签字费,如果带一个八十人以上的团队共同签约,那就签字费就能拿到五十万。(未完待续。)
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