RINAPE :: Volume #5

#484: show off what?

LNMTL needs user funding to survive Read More

The colleague in group heard new wave must dig the team, moreover is everyone's old profession, appears is interested, in group asked that Liu Xuebin special details, including the new wave current plan and progress, how as well as they prepare to deal with Muye Science and Technology this rising star who is ruling the immediate Instant Messenger domain. 群里的同事一听说新・浪要挖团队,而且还是做大家的老本行,一个个都显得非常感兴趣,在群里问刘学彬具体情况,包括新・浪目前的规划和进度,以及他们准备怎么应对牧野科技这个统治着即时通讯领域的新秀。 Liu Xuebin said: „Too concrete matter I am not very clear, they this project is also the security stage now, the specific content has not disclosed too, but what they meant was that can speak face-to-face, therefore I will prepare to go to Yanjing next Monday, will chat face to face with them.” 刘学彬说:“太具体的事情我也不是很清楚,他们现在这个项目还处在保密阶段,具体内容没有透露太多,不过他们的意思是可以面谈,所以我准备下周一去一趟燕京,跟他们当面聊一下。” Some people asked: „Chief Liu, if our entire team, in the past what treatment they can give us?” 有人问:“刘总,如果咱们整个团队过去的话,他们能给咱们什么样的待遇？” Liu Xuebin said: „This I am indefinite, they said can provide the competitive salary, but concrete will be what standard also appropriate face-to-face talk knows from now on.” 刘学彬说:“这个我也不确定,他们只是说能提供有竞争力的薪资待遇,但是具体是什么标准也得当面谈过后才知道。” Immediately, Liu Xuebin sends an information: „Did you find to work now? If Yanjing this matter is credible, anyone of you are willing to go?” 随即,刘学彬又发一条信息:“你们现在都找到工作了没有？如果燕京这件事情靠谱的话,你们有谁愿意去的？” In the group the present has more than 60 individuals, the viewpoint that online more than 40, most people reply is the hope can first definite salary, then considers whether goes to the Yanjing matter, after all Yanjing is too far from Shenzhen, more than 2000 kilometers distances were almost equivalent bridged over half China. 群里现在已经有六十多个人,在线的四十多个,大部分人回复的观点都是希望能够先确定薪资待遇,再考虑是否去燕京的事情,毕竟燕京距离深市太远,两千多公里的距离几乎相当于跨过了半个华夏。 Liu Xuebin said: „Everyone and others I come back after Yanjing we discussed the loquacious again, when the time comes I said to everyone the special details, we discussed again must pass the matter that together developed, although this was the good suitable employment opportunity, but if their strategic orientations were not very clear, feared that will be the future cannot shoulder the YY pressure, if tossed about far away, how long them could not want also to give up immediate Instant Messenger, our gain does not equal the loss.” 刘学彬说:“那大家等我从燕京回来之后咱们再讨论吧吧,到时候我把具体情况跟大家说一下,咱们再讨论一下要不要一起过去发展的事情,虽然这是个不错的对口就业机会,但如果他们的战略定位不够清晰,怕是将来也扛不住yy的压力,如果大老远折腾过去,要不了多久他们也放弃即时通讯了,那咱们就得不偿失了。” Liu Xuebin said is very realistic, everyone also indicated not to have the issue, Liu Xuebin specially in the group Chen Hui, said: „A'Hui, I to Yanjing, it is estimated that must treat next Monday for several days, has the time to eat meal together?” 刘学彬说的很现实,大家也都纷纷表示没问题,刘学彬专门在群里了陈辉,说:“阿辉,我下周一到燕京,估计要待几天,有没有时间一起吃顿饭？” Chen Hui said: „Good Chief Liu, you arrived contacted me, 1380101, this is my present mobile number.” 陈辉说:“好啊刘总,你到了跟我联系,1380101,这是我现在的手机号。” „Ok, contacts you to Yanjing.” “ok,到燕京跟你联系。” Chen Hui said: „Right, I must go to Shenzhen to travel on official business tomorrow, if everyone nothing, we can pull out a time organization meeting.” 陈辉说:“对了,我明天要去深市出差,如果大家没什么事情的话,咱们可以抽时间组织个聚会。” In most parts hived off the colleagues to say do not have the issue, to relate Chen Hui to Shenzhen momentarily, everyone is idling in any case now, time big many. 大部分群里的同事都说没问题,陈辉到深圳随时联系,大家反正现在都闲着呢,时间大把多。 Liu Xuebin told that everyone the new wave u situation the winding, Chen Hui has not first continued to chat with everyone in the group, but is thinking hurries newly matter notice leader who wave. 刘学彬跟大家说完新・浪u的情况就先下线了,陈辉也没继续在群里跟大家聊天,而是想着赶紧把新・浪的事情通知领导。 Chen Hui does not know that new wave has been fermenting the u project, and originally planned to be to get online in mid July 2002, originally the new plan of wave is very good, they when Tencent has the potential has started to develop u, when saw that Tencent has started collects fees from the user registration, they then want while during that Tencent messes things up blindly u to push out, but the project met the requirement of online shortly, finally killed Muye Science and Technology suddenly. 陈辉并不知道新・浪早就在酝酿u项目,并且原计划就是要在2002年7月中旬上线,原本新・浪的规划是很好的,他们在腾训起势的时候就已经开始开发u,当看到腾训这么早就开始从用户注册上收费的时候,他们便想趁着腾训瞎胡搞的当口把u推出去,不过项目眼看就具备了上线的条件,结果又忽然杀出了一个牧野科技。 Fermented for a long time to an archenemy launch the attack, the arms makes, was preparing to begin, finally the opponent was given to hang by others, new wave also discovered at this time, originally in this industry is hiding a more powerful opponent, wanted powerful many compared with QQ. 酝酿了很久要对一个大敌发动进攻,枪炮都造好了,正准备要动手,结果对手被别人给挂了,新・浪也是这时候才发现,原来这个行业里隐藏着一个更加强大的对手,比qq还要强大的多。 However new what wave is different from Tencent, the new core business of wave is Portal website, the user and current capacity is his present core element, as for making u, is because he must fight for state power in the immediate Instant Messenger industry, rather than defends the world like Tencent, regardless of present immediate Instant Messenger industry share in whose hand, new wave must start to hit from zero, therefore to them, hits under hits, how many hitting under on is how many, each overcomes a share, on being equal to is a victory, the worst result at the worst is a failure, nothing but on is the loss. A money. 但是新・浪跟腾训不一样的是,新・浪的核心业务是门户网站,用户和流量是他现在的核心要素,至于做u,也是因为他要在即时通讯行业打天下,而不是像腾训一样守天下,无论现在的即时通讯行业份额在谁的手里,新・浪都是要从零开始打的,所以对他们来说,打得下就打,打得下多少就是多少,每打下一点份额,就等于是一次胜利,最坏的结果大不了是个失败,无非就是损失一点钱而已。 Out of this mentality, new wave before u gets online adjusted the u development strategy, they must slow down the rhythm that u gets online, conducts the development to promote to the product again, enhances own product strength to the full, then goes to compete with Muye Science and Technology. 正是出于这种心态,新・浪在u上线前调整了u的发展策略,他们要把u上线的节奏放缓,重新对产品进行开发升级,最大限度提升自己的产品实力,然后再去跟牧野科技竞争。 Just like Li Mu, new wave also stares at the team that Tencent cut, if can dig the team whole, invests into the new round u development, is huge to the rise of u development team strength, can perhaps actually with a YY war, even if cannot compare not to relate, at least can cut into through u to the immediate Instant Messenger software market, uses again newly wave existing user, how many can also hold certain market share. 和李牧一样,新・浪也盯上了腾训裁掉的这个团队,如果能够把团队整体挖过去,投入到新一轮的u开发中,对u开发团队实力的提升是巨大的,或许倒是可以和yy一战,就算是比不上也没关系,最起码能够通过u切入到即时通讯软件市场中去,再利用新・浪现有的用户,多少也能占有一定的市场份额。 the localization of u, is the jackal that holds in the mouth the food, even facing the elephant, he is still willing to try, the body high quality meat of elephant are many, bites next to gain one. u的定位,原本就是叼食的豺狗,即便是面对大象,他也愿意去试一把,大象的身上肉多,咬下一口就赚一口。 Chen Hui does not have the Li Mu's telephone, then tells own higher authority Sun Qian this news immediately, Sun Qian hears, immediately reports to Li Mu. 陈辉没有李牧的电话,便立刻把这个消息告诉了自己的上级孙谦,孙谦听闻,立刻又向李牧汇报。 If not this telephones, Li Mu almost existence of u forgetting, the u previous life destiny is very pitiful, is new wave wants while the Tencent localization goes wrong the time kills to scramble for the market, but the mobility of Chief Ma this person was too strong, discovered that the crisis changes the strategy immediately, directly being able to get up that u presses, this, u did not have the fire to discard thoroughly. 如果不是这一通电话,李牧几乎把u的存在给忘掉了,u上辈子的命运挺悲惨,原本是新・浪想趁腾训定位出现偏差的时候杀出来争夺市场,但马总这个人的机动性太强了,发现危机立刻改变策略,直接把u压的起不来,就这样,u还没火起来就彻底废掉了。 However, discarded u has not withdrawn from the market immediately, new wave also continued to operate this software to be very long, to was basically equal finally, therefore was entertaining, their exterior users have drained completely, set an internal demand finally simply, the internal staff work hours did not permit with QQ, can only communicate with u, therefore u turned newly wave internal Instant Messenger tool, was makes use of waste. 不过,废掉的u并没有立刻退出市场,新・浪还继续运营了这个软件很久,到最后基本上就等同于是在自娱自乐了,他们外部用户已经流失殆尽,最后干脆定了一个内部要求,内部员工上班时间不允许用qq,只能用u沟通,于是u就变成了新・浪内部的通讯工具,也算是废物利用。 The Li Mu careful leg broke a u situation, basically also understands the u mentality, made q with Tencent initially and QQ Fishery mentality, so long as own core business is not affected, then he can heartily makes other convenient attempts, goes to and other companies fights for the market. 李牧仔细腿断了一下u的情况,基本上也就明白了u的心态,和当初腾训做q吧以及qq渔场的心态一样,只要自己的核心业务不受影响,那么他就可以尽情的去做其他方便的尝试,去和其他公司抢夺市场。 Li Mu wonders at heart, initially Tencent held this mentality to walk, how many attacks are impossible, instead came a move of surprise attack by oneself, the native place was carried, new wave not long dessert? It is not Portal website, your show off what? To capture the market with me also even, now also wants to snatch the team with me. 李牧心里纳闷,当初腾训抱着这种心态找上门来,几番进攻无门,反而被自己来了一招奇袭,老家都被端了,新・浪难道就不长点心？不就是个门户网站吗,你得瑟什么？想跟我抢市场也就算了,现在还想跟我抢团队。 Therefore a Li Mu telephone hits to Zhang Xiaodi: „The 20% pay premiums of deciding are increased to high 50%, no matter what, cannot make new wave works.” 于是李牧一个电话打给张晓迪:“原本定的20%薪资溢价提升到最高50%,不管怎么样,不能让新・浪得逞。” After Zhang Xiaodi hear, immediately guarantees: „I whole-heartedly, strive certainly to dig with the minimum price to most people.” 张晓迪听完之后立刻做出保证:“我一定全力以赴,争取用最小的代价挖到最多的人。” Li Mu un, said one: „Oneself grasp.”, Made the telephone call later, hit to Lin Qingya. 李牧嗯了一声,说了一句:“自己把握。”,随后挂了电话,又给林清雅打了过去。 Lin Qingya just took a bath at this time, a light bath towel binds in the chest front, blows the hair, voluntarily while the cell phone on looks at washstand, in the intention does not think is own boss Li Mu, if Lin Qingya also has the feelings about Li Mu from the beginning, now has basically regarded the life lighthouse him, unrequited loves him as before, actually liked and worshipped to that type, actually did not expect the situation of holding, Lin Qingya thinks oneself had sublimated, if before place, oneself link in having a dream, is various type and Li Mu in the together fragment, but now, having a dream dream to his time, He is basically directing the Muye Science and Technology staff to attack a city pull Zhai in the internet major domains. 林清雅此时刚洗完澡,一条薄薄的浴巾裹在胸前,一边吹头发,一边看着盥洗台上的手机,心念中不自觉想到的就是自己的老板李牧,如果说一开始林清雅还对李牧心生情愫,现在基本上已经把他当成人生灯塔了,依旧暗恋他,却到了那种只是喜欢和崇拜,却不奢望占有的地步,林清雅自认为自己已经升华了,要是放在以前,自己连在做梦的时候,都是各种和李牧在一起的片段,而现在,自己做梦梦到他的时候,他基本上都在指挥牧野科技的员工在互联网各大领域攻城拔寨。 Is indulging in flights of fancy, the phone screen lightens suddenly, later is the ting and vibration sound, but Lin Qingya saw the character on screen immediately, to does not dare to believe joyfully, how oneself are thinking his time, his telephone hit. 正胡思乱想中,手机屏幕忽然点亮,随后才是铃声和震动声,而林清雅在第一时间就看到了屏幕上的字,欣喜到不敢置信,怎么自己正在想他的时候,他的电话就打过来了。 Lin Qingya like the young girl delighted connection telephone, said Chief Li is good, then Li Mu said: „Qingya, paid attention recently, lures a qualifications deep editor-in-chief to come to Muye Science and Technology.” 林清雅如少女般欢喜的接通电话,说了一声李总好,接着李牧就说:“清雅,最近留意一下,给牧野科技挖一个资历深厚的总编过来。” Lin Qingya knows that Li Mu telephones certainly is because works, therefore Li Mu implants the subject not to make her feel like this to lose, but the thrust build-up, asks him immediately: ” Which editor-in-chief is responsible for? ” 林清雅知道李牧打电话来一定是因为工作,所以李牧这样植入正题也没有让她感觉到失落,而是立刻进入工作状态,问他:”负责哪一块的总编？” „YY Portal.” Li Mu said: „We were also the time do our Portal, the concrete plan referred on the whole newly wave, NetEase and Yahoo these tradition Portal, we certainly do fine compared with them.” “yy门户。”李牧说:“我们也是时候把我们的门户做起来了,具体的规划大体上参考新・浪、网易、雅虎这些传统门户,我们肯定要比他们做得更精细。” Lin Qingya does not know why Li Mu must recruit an editor-in-chief to make Portal suddenly, but she understood the style that Li Mu works, thinks does, is not loathsome, if Li Mu must make Portal website, then he will certainly find the way to realize as soon as possible. 林清雅不知道李牧为什么忽然要招一个总编来做门户,但是她了解李牧做事的风格,想到就做,绝不拖泥带水,如果李牧要做门户网站,那么他一定会想办法尽快实现。 Portal website in the Li Mu's plan, is after the second half of this year, matter that will pay attention, his present energy basically centralized in YY product ecology and Taobao online, does not want to start early Portal website. 门户网站原本在李牧的规划中,是今年下半年之后才会去关注的事情,他现在的精力基本上集中在yy产品生态和淘宝网上,并不想这么早上马门户网站。 The Lord domain name gives the future Portal website reservation ahead of time, but Portal and product are different, what making the product must pay great attention is the function and experience, what Portal must pay great attention is the content, needs a powerful editor-in-chief to take the lead, big group of editors follow up, make the premium content that the user likes to come out, this work is quite arduous, needs to accumulate over a long period of time. 的主域名就是提前给将来的门户网站预留的,但是门户和产品不同,做产品要注重的是功能和体验,但门户要注重的是内容,需要一个强大的总编领头,一大堆编辑跟进,制造出用户喜欢的优质内容出来,这个工作比较繁重,需要日积月累。 However, new since wave must do against with oneself, oneself cannot small advantage he, you make immediate Instant Messenger not to have the issue absolutely, Li Mu to lift both hands welcome, but as to the new response of wave, Li Mu must launch the Portal project immediately, this called against propriety not to reciprocate. 不过,新・浪既然要跟自己对着干,那自己绝对不能便宜了他,你来做即时通讯没问题,李牧举双手欢迎,不过作为对新・浪的回应,李牧也要立刻启动门户项目,这就叫来而不往非礼也。 Meanwhile, Li Mu also remembered Hao123, now the Hao123 current capacity is powerful, confiscates it while Baidu, oneself look for the opportunity first to take it, in this case, the current capacity of website guidance in own, YY such huge volume of users, once YY Portal starts, can immediately from YY as well as Hao123 to the YY Portal conduction current, the source card of current capacity in own, YY Portal in the future will have no more worries. 与此同时,李牧还想起了hao1,现在hao1的流量已经非常强大了,趁着百度还没收它,自己还是找机会先把它拿下来吧,这样的话,网址导航的流量就在自己手里了,还有yy这么庞大的用户量,一旦yy门户上马,就可以立刻从yy以及hao1给yy门户导流,把流量的源头卡在自己手里,yy门户的将来才会高枕无忧。 Takes navigation website to Li Mu, besides having huge current capacity, a very vital strategic significance is to contain the competitor. 拿下导航网站对李牧来说,除了拥有庞大的流量之外,还有一个很重要的战略意义就是遏制竞争对手。 previous life Hao123 in Baidu, Baidu in the search is one-party rule, therefore in containing the characteristics possibly performance in competitor aspect is not too obvious, but if Hao123 in new in waves or other company, then it will definitely contain the competitor using Hao123, simplest does not give competitor any demonstration opportunity, does not include the content of any competitor, cuts off from here the current capacity of opponent directly.( To be continued.) 上辈子hao1在百度手里,百度在搜索上本来就是一家独大,所以在遏制竞争对手这方面的特性可能表现的不是太明显,但如果hao1是在新・浪或者其他公司手里,那它肯定会利用hao1遏制竞争对手,最简单的是不给竞争对手任何展示机会,也不收录任何竞争对手的内容,直接把对手的流量从这里掐断。(未完待续。)
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