RINAPE :: Volume #5

#485: First after hitting, buys

LNMTL needs user funding to survive Read More

Next morning, Li Mu holds the symposium in the company, first said newly wave wants to handle the matter of immediate Instant Messenger software, how later coursed the discussion to take Hao123 the topic. < =, 翌日一早,李牧在公司召开讨论会,先说了新・浪要在做即时通讯软件的事情,随后就把话题引向了讨论该怎么拿下hao1。≤, About Hao123, Li Mu does not need to say too, in sitting is quite senior internet people, to the Hao123 this home's first stands personally naturally understood. 关于hao1,李牧不需要说太多,在坐的都是比较资深的互联网人,对hao1这个国内第一的个人站自然是非常了解。 Everyone does not understand why Li Mu must receive Hao123, such a technique content does not depend on powerful current capacity money-making navigation website to have very big use to the traditional internet enterprise is not false high, but to Muye Science and Technology this company centered on client side product, the significance is not big. 原本大家并不明白李牧为什么要收hao1,这么一个技术含量不高、就靠着强大的流量赚钱的导航网站对传统互联网企业有很大用处不假,但是对牧野科技这个以客户端产品为核心的公司来说,意义并不算大。 But when Li Mu said in the conference oneself must make Portal website, everyone understands the Li Mu's intention. 但当李牧在会议上说出自己要做门户网站的时候,大家才明白李牧的用意。 New wave must make immediate Instant Messenger, but must snatch the talent with Muye Science and Technology, it seems like Li Mu got angry, wants new a wave lesson, or wants new wave gets rid of to consider as finished. 新・浪要做即时通讯,还要跟牧野科技抢人才,看来李牧是怒了,想给新・浪一点教训,或者说是想把新・浪干掉算了。 Therefore everyone starts earnestly to discuss Hao123. 于是大家开始认真讨论hao1。 The people of technical school support construct navigation website that imitates Hao123, raises using the YY powerful current capacity, goes to make the promotion using the YY cash flow in the entire net again, even in covers offline the promotion, exceeding Hao123 is sooner or later matter, but operates a school of person to favor the capitalization purchase, to the Hao123 profitability, Li Xingping one year of net income at least over 3 million, the start estimate value not be lower than 10 times of net profits, if spends money to receive, 30 million is least, moreover did not determine whether Li Xingping will agree. 技术流派的人支持自建一个模仿hao1的导航网站,利用yy的强大流量去养,再利用yy的现金流去在全网做推广,甚至在把推广覆盖到线下,超越hao1是迟早的事情,但运营一派的人则更倾向于全资收购,以目前hao1的盈利能力,李兴评一年的净收入至少在三百万以上,起步估值也不会低于十倍净利润,所以如果用钱收,三千万是最少的,而且还不确定李兴评是否会同意。 Li Mu also thought that now draws cash to purchase Hao123 is too difficult directly, because its operation cost is low, the advertizing revenue is high, will be under a meeting gold/metal egg the hen, 30 million trades to be itself simply is will not sell absolutely, only if will match the Muye Science and Technology stock to replace. 李牧也觉得现在直接拿钱收购hao1太困难,因为它的运营成本低,广告收入高,简直是一只会下金蛋的母鸡,三千万换做自己是绝对不会卖的,除非搭配牧野科技的股份进行置换。 However Li Mu does not want to purchase Hao123 with such high price, strategic significance of this thing to oneself does not look like to Baidu is so big, therefore Li Mu put forward own expectation in the conference. 但是李牧不想用这么高的代价收购hao1,这东西对自己来说战略意义并不是像对百度来说那么大,所以李牧在会议上提出了自己的期望。 „If wants the means only to spend money to take Hao123, the price was unable is too high, I do not want to be the fool.” “要想办法只用钱就把hao1拿下来,价格还不能太高,我不想当冤大头。” Everyone cannot feel the mind suddenly time, Director Ding Jian of Business department asked: „After we can first hit, buys?” 大家一时间摸不着头脑的时候,商务部门的总监丁健问:“我们可不可以先打后买？” Li Mu said: „Ok, said your idea.” 李牧说:“可以啊,说说你的想法。” After Ding Jian since was dug from a multinational company by Lin Qingya to Muye Science and Technology comes, but also without truly makes the oversized project, has not initiated an official purchase Muye Science and Technology to the present, today Li Mu mentions must handle Hao123, he then comes the strength immediately. 丁健自从被林清雅从一家跨国公司挖到牧野科技来之后,还没有真正做过大项目,牧野科技到现在还没有发起过一次正式的收购,今天李牧说起要搞定hao1,他便立刻来了劲头。 Ding Jian combed an own idea carefully, said unhurriedly: „Now Hao123 best time, without the competitor, the operation cost is extremely low, the user current capacity is enormous, the advertisement and ranking income is also very high, at this time the opposite party psychologically was also strongest, he had such healthy business model, any company found him to purchase to fear him is not interested, wants to move his cost is too high.” 丁健仔细梳理了一下自己的想法,不慌不忙的说:“现在hao1正是最好的时候,没有竞争对手,运营成本极低,用户流量极大,广告及排名收入又很高,这时候对方从心理上也是最强势的,他有这么健康的商业模式,任何公司找到他要收购恐怕他都不会感兴趣,想打动他的成本太高了。” Li Mu nods, Ding Jian said right, a person, if one month relaxed can net gain several million, will not lose the energy in front of Bill Gates, only if makes him compromise with an extremely high price. 李牧点了点头,丁健说的没错,一个人如果一个月轻轻松松就可以净赚几百万,就算是在比尔盖茨面前也不会输了底气,除非拿一个极高的价格来让他妥协。 At this time, Ding Jian also said: „If we also make navigation website, this aspect does not need to invest the too high cost, then we use YY to the navigation website conduction current, so long as first makes people know that we are handling this matter, moreover makes them think vigorous advancement this matter that we must spare no effort, I want by Muye Science and Technology now in the momentum of internet industry, Hao123 to be certainly anxious, he only has Hao123, but our some were really many, when he anxious, was worried, was afraid, we went to discuss the purchase with him again, his psychological price will certainly sell at a discount greatly.” 这时候,丁健又道:“如果我们也做一个导航网站,这方面不需要投入太高成本,然后我们用yy给导航网站导流,只要先让人们知道我们在做这件事情,而且让他们以为我们要不遗余力的大力推进这件事情,我想以牧野科技现在在互联网行业的势头,hao1一定会非常紧张,他只有hao1而已,而我们有的实在是太多了,等他紧张了、担心了、害怕了,我们再去跟他谈收购,他的心理价位一定会大打折扣。” After Ding Jian first hits , the strategy that buys possibly was the present most can realize the means of Li Mu request, otherwise, as the internet current capacity was getting more and more valuable, the Li Xingping income will be certainly getting higher and higher, by that time, then wants to take his Hao123 to be possible too to be difficult. 丁健先打后买的策略可能是眼下最能实现李牧要求的办法了,否则的话,随着互联网流量越来越值钱,李兴评的收入一定会越来越高,到那个时候,再想拿他的hao1可就太困难了。 previous life Li Xingping attained tens of millions cash from Baidu as well as far exceeds this value the Baidu stock, although specific amount Li Mu is not clear, the income that but as you might guess, Li Xingping succeeds in obtaining actually must by hundred million calculate, if his Baidu stock has taken in the hand, the reward of then actually obtaining might even be higher. 上辈子李兴评从百度手里拿到了数千万的现金以及远超这个价值的百度股票,虽然具体数额李牧也不清楚,但可以想见,李兴评实际到手的收入要以亿来计算,如果他的百度股票一直拿在手里,那么实际获得的报酬甚至有可能会更高。 The suggestion of Ding Jian is very reasonable, has the feasibility very much, first after hitting , the matter that buys is not rare in the internet industry, moreover many companies to this playing reach a high degree of proficiency, benefits, these four characters gave Li Mu certain inspiration, makes Li Mu in ponder over at heart, why previous life Baidu must receive Hao123. 丁健的建议很有道理,也很有可行性,先打后买的事情在互联网行业并不少见,而且很多公司对这一手玩的炉火纯青,也获益匪浅,这四个字给了李牧一定的启发,也让李牧在心里在琢磨,上辈子百度为什么要收hao1。 According to the Chief Li urogenous, the flowered such high price purchases Hao123 not to conform to the common sense obviously, he also has the huge current capacity, but the navigation website technology enters the good threshold to arrive lowly make the blood boil, does Baidu do can also slightly do almost, why must pay such big price to purchase Hao123? 按照李总的尿性,花这么高的代价收购hao1明显不太符合常理,他也有巨大的流量,而导航网站的技术入行门槛低到令人发指,百度稍微搞一搞也能搞出个差不多,何必要花这么大代价去收购hao1？ But thinks the Hao123 purchased time node was in 2004, Li Mu at heart on instantaneous universality of contradictions. 但一想到hao1被收购的时间节点是2004年,李牧心里就瞬间茅塞顿开。 Reason only then- goes to US to go on the market. 原因只有一个-赴美上市。 If not because the Baidu 04 years must go on the market successfully, they will certainly not pay that high price to purchase Hao123, the plan late two years of if going on the market, Chief Li will also certainly do Hao123 again, either withers her to displace, either feared dry/does he then both sides becomes reconciled, the low price received Hao123, not possible looks at he to take away that big benefit from oneself with ease. 如果不是因为百度04年一定要上市成功,他们也一定不会花那么高的代价去收购hao1,如果上市的计划再晚两年,李总也一定会搞hao1一把,要么干死她取而代之,要么干怕他然后双方握手言和,低价把hao1收了,不可能看着他轻轻松松从自己手里拿走那么大的利益。 To put it bluntly, all accord to his need. 说白了,一切都是各取所需。 Baidu wants to go on the market, needs to blow many awesome, to tell more stories to the market, took Hao123 to them boasted the capital of story, when he wanted the abundant bigger benefit, naturally met does not count the section, making Li Xingping also gain, so long as he actively coordinated oneself strategic plan. 百度想上市,需要给市场吹更多的牛逼、讲更多的故事,拿下hao1对他们来说就有了更多吹牛说故事的资本,当他要博更大利益的时候,自然会不计小节,让李兴评也多赚点,只要他积极配合自己的战略规划。 Therefore Li Mu also had a plan at heart probably, deferred to Ding Jian saying that first after hitting, bought. 所以李牧心里也就大概有了一个规划,就按照丁健说的,先打后买。 Therefore, Li Mu said: „Technology team branches out several webpage to develop, today starts to form the navigation website team, develops our navigation website, gives me as soon as possible the website plan and design draft . Moreover, registers the YY123 domain name, if had been registered, finds the way to buy.” 于是,李牧说:“技术团队分出几个网页开发,今天开始成立导航网站项目组,开发我们自己的导航网站,尽快给我网站规划和设计初稿,另外,注册yy1域名,如果已经被人注册了,就想办法买过来。” Sun Qian raises hand to take a stand to say immediately: „According to must complete the task.” 孙谦当即举手表态说道:“一定按要去完成任务。” Li Mu also said: „Operation team, if wants the means the resource integration of YY, to have an operation plan, if certainly wants to be clear how should promote and how the conduction current, how toss about the sound . Moreover, investigates the Hao123 that Li Xingping material, must throw a lot of offline advertisements in his hometown to me, gives him the biggest constriction, must make on his online offline feel that the urgent pressure, making him sleep on pins and needles!” 李牧又说:“运营团队要想办法把yy的资源整合进来,出一个运营方案,一定要想清楚该怎么推广、怎么导流、怎么折腾出动静,另外,去调查一下hao1那个李兴评的资料,务必在他的家乡给我投大量的线下广告,给他最大的压迫感,一定要让他在线上线下都感觉到迫切的压力,让他寝食难安！” The giants take to the industry the constriction to be giant, for example Tencent of later generation, any internet pioneer knows, on the path of undertaking must guard against Tencent frequently, once because Tencent had a liking for own business model, often only then two possibilities, he does either himself, either oneself cannot shoulder his pressure on be incorporated by him. 巨头所带给行业的压迫感是巨大的,比如后世的腾训,任何互联网创业者都知道,创业的道路上要时刻提防腾训,因为一旦腾训看上了自己的商业模式,往往就只有两种可能,要么他把自己搞死,要么自己扛不住他的压力被他收编。 Present Muye Science and Technology was also the giant of domestic internet industry, in view of Li Xingping such individual Webmaster, Li Mu believes that certainly can also bring the tremendous pressure on him, therefore, Li Mu made the operation team find the way to drum up support, in the future makes him live frequently in the sense of crisis, but he with oneself different, oneself were an ecology chain, he only had Hao123 this sector. 现在的牧野科技也算是国内互联网行业的巨头了,针对李兴评这样的个人站长,李牧相信一定也能给他带来巨大的压力,所以,李牧让运营团队想办法造势,将来让他时刻都生活在危机感中,而他跟自己不一样,自己是一个生态链条,他只有hao1这一个版块。 The operation team understands immediately, sometimes is to cheat to have the sense of achievement, this is not sinister deceitful, but is the market discipline, Muye Science and Technology achieves the present, was coveted a lot, occasionally covets others is also in the reason. 运营团队立刻心领神会,有些时候就是要坑人才能有成就感,这也不是阴险狡诈,而是市场规律,牧野科技做到现在,也没少被人觊觎,偶尔觊觎一下别人也是情理之中。 ...... …… The airplane that Chen Hui and Zhang Xiaodi take lands at noon on the Shenzhen airport, two people go to the scheduled good hotel to handle to move in respectively, Zhang Xiaodi then said to Chen Hui: „In the afternoon nothing, you reorganize a general list to give me, I conduct statistics.” 陈辉和张晓迪乘坐的飞机在中午时分降落在深市机场,两人前往预定好的酒店分别办好入住,张晓迪便对陈辉说:“下午没什么事情,你整理一个大概的名单给我吧,我做个统计。” Chen Hui nods, said: „In the evening I made the beforehand subordinate to eat meal together, your also same place, on the dining table showed the purpose in coming with them.” 陈辉点点头,说:“晚上我约了以前的下属一起吃饭,你也一起吧,饭桌上就跟他们说明来意。” Zhang Xiaodi gesticulated a ok hand signal: „First starts from your subordinate, we defeat in batches gradually one by one.” 张晓迪比划了一个ok的手势:“先从你的下属开始,我们逐批逐次逐个击破。” At this time, Zhang Xiaodi received the call that Li Mu made, after listening Li Mu's confessed that she hangs telephone right Chen Hui saying: „Chief Li telephoned a moment ago specially the confession, making financial affairs first pay in advance 300,000 money to my wages in the card, making us should not be too mean-spirited in Business entertainment, treats to eat meal anything, as far as possible the standard decided was higher, was gives your colleagues to show our soft strength, matter that therefore ate meal in the evening, you decided a as far as possible upscale hotel.” 这时,张晓迪接到李牧打来的电话,听完李牧的交代之后,她挂了电话对对陈辉说道:“李总刚才专门打电话过来交代,让财务先预支了三十万钱到我的工资卡里,让咱们在商务招待方面不要太小气,请客吃饭什么的,标准尽量定的高一些,也算是给你的那些同事展示一下咱们的软实力,所以晚上吃饭的事情,你还是定一个尽量高档的饭店吧。” Chen Hui thinks simply said: „That chooses in Hotel, is a five-star hotel, it is said there dining in Shenzhen is very upscale.” 陈辉想了想便道:“那就选择在瑞基酒店吧,是一家五星级酒店,据说那里的餐饮在深市是非常高档的。” Zhang Xiaodi said with a smile: „Good, happen to we can also follow to profit at someone's expense, long has not eaten meal in the five-star hotel greatly.” 张晓迪笑道:“好啊,正好咱俩也能跟着沾沾光,长这么大还没在五星级酒店吃过饭呢。” Two people return to the room respectively, Chen Hui first hits 114, after checking the telephone of Hotel, ahead of time is scheduled eating meal private room, later connects Browsing in the room, log in YY, and small group of six subordinates said in oneself: „Brothers, I to Shenzhen, just stayed in the hotel, in the evening we eat in Hotel, seven o'clock, the Manhattan hall, I have arranged the seat.” 两人各自回房,陈辉先是打114,查到瑞基酒店的电话之后提前预定好了吃饭的包间,随后在房间里连接上网,登陆yy,在自己和六个下属的小群里说:“兄弟们,我到深市了,刚在酒店住下,晚上咱们就在瑞基酒店吃吧,七点钟,曼哈顿厅,我已经定好位子了。” In group technical male of several unemployment online, saw Chen Hui must ask everyone to eat meal in Hotel in the evening, several people immediately on cooker. 群里几个失业的技术男都在线,一看到陈辉晚上要请大家在瑞基酒店吃饭,几个人立刻就炸锅了。 „Does eldest child you get rich? Hotel our seven people have't one can eat 5,000-6,000 Yuan?” “老大你发财啦？瑞基酒店咱们七个人一顿还不得吃个5,000-6,000块钱？” „Yes, the consumption level of Hotel was also too high, wanted me saying that we went to the previous place, seven person three hundred Yuan eat and drinks manages enough.” “是啊,瑞基酒店的消费水平也太高了,要我说咱们还是去老地方吧,七个人三百块钱连吃带喝都管够。” „Eldest child time is to come the business trip, perhaps is the public funds also perhaps, is the eldest child.” “老大这次是过来出差,没准是公款也说不定啊,是不是啊老大。” Chen Hui smiles, the fingertip types one line of characters fast: „In the evening eats meal truly spends the money of company, therefore you did not need to worry, came to open wide by all means eats!” 陈辉笑了笑,指尖快速打出一行字:“晚上吃饭确实是花公司的钱,所以你们就不用操心了,来了只管敞开吃！” A subordinate said in group: „Oh! How long the eldest child you went to new company, had such big right recreational activities using public funds?” 一个下属在群里说:“哇塞！老大你才去了新公司多久啊,就有这么大权利公款吃喝了？” Chen Hui said: „Which so many idle talk, 7 : 00 pm, did Hotel Manhattan hall, receive?” 陈辉说:“哪那么多废话啊,晚上 7 点,瑞基酒店曼哈顿厅,都收到了没？” „Receives!” “收到！” „Receives!” “收到！” ( To be continued.) (未完待续。)
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