RINAPE :: Volume #5

#471: Becoming popular in the nation

LNMTL needs user funding to survive Read More

„YY Game Hall” and „YY all the people fight landlord competition” and „Rich Willful”, these three keywords, have become the core topic of present domestic internet world. “yy游戏大厅”、“yy全民斗地主大赛”、“有钱任性”,这三个关键词,已经成了现在国内互联网世界的核心话题。 Because the Muye Science and Technology generalization ability is too powerful, these keywords have struck root in the hearts of the people, everyone ran YY Game Hall to attend the fight of landlord competitions to win the cell phone. 由于牧野科技的推广能力太强大,这些关键词已经深入人心,以至于大家都跑去yy游戏大厅参加斗地主大赛赢手机去了。 To the YY popular degree, can achieve such a point at present: Over 90% Ourgame users have YY, therefore, they hang YY is playing Ourgame the time, has received the advertisement that Muye Science and Technology put, therefore, where in plays plays, why doesn't go to YY Game Hall to play? After all the latter also has the opportunity to win the cell phone. 以目前yy的普及程度,可以做到这样一点:90%以上的联众用户都有yy,所以,他们挂着yy玩联众的时候,早就已经接收到了牧野科技投放出来的广告,所以,在哪玩都是玩,为什么不去yy游戏大厅玩？毕竟后者还有机会赢手机。 After coming truly, the user discovered pleasantly surprised, originally YY Game Hall was easier-to-use than such time Ourgame, if the vehicle analogies these two Game Hall, BMW that YY most pays great attention to control, but Ourgame, perhaps could not have compared the walking tractor, after the user begins, will immediately make own resolution, goes to your Sir's walking tractor, after driving BMW, father this whole life does not want to bump it again. 真正来了之后,用户才惊喜的发现,原来yy游戏大厅比联众好用了这么多倍,如果用车来比喻这两个游戏大厅,yy就是最注重操控的宝马,而联众,或许还比不上手扶拖拉机,用户一上手之后,立刻就会做出自己的决断,去你大爷的手扶拖拉机吧,开上宝马之后,老子这辈子不想再碰它了。 Therefore, the Ourgame user starting from eight o'clock, shifts to YY Game Hall rapidly, one hour, the user proportion of outflow is 88%. 于是,联众的用户在八点钟开始,迅速向yy游戏大厅转移,一个小时的时间,流失的用户比例为88%。 To Ourgame, this feeling looked like does not need to worry about food or clothing the wealthy villager to be satiated with food and wine to narrow a while at home, in an opening eyes family/home all valuable things were swept away, utterly destitute. 对联众来说,这种感觉就像是衣食无忧的土财主在家吃饱喝足眯了一会儿,一睁眼家里所有值钱的东西就都被人横扫一空、家徒四壁了。 200,000 users, in the short time an odd change does not have remaining, in 30,000 users who only remain also more than 18,000 people in on afk, the Ourgame leader heard , was almost insane. 二十万用户,短时间内连个零头都没剩下,仅剩的三万用户里还有一万八千多人是在挂机,联众的领导听说之后几乎疯了。 They are not clear, even has the powerful opponent to appear, that weaponry not hitting bit by bit? I have 1 million armies to guard , the strict fortifications of many years of constructions, your why greeting does not hit, did one extinguish to me? How even shouldn't the lightning war hit isn't that so? you special to achieve? Nuclear weapon? A little didn't rivers and lakes morality and justice have? 他们不明白,就算是有强大的对手出现,那仗不还是得一点一点的打吗？我有百万大军镇守,又有多年构建的严密工事,你凭什么连个招呼都不打,一下就给我灭完了？就算是闪电战也不应该这么打不是吗？你特么到底是怎么做到的？核武器吗？还有点江湖道义没有了？ The panic management gathers in the company to hold the emergency meeting immediately, the capital side of holding leads, the management of founding team also came, before these two groups of people, sits together , in conference room, basically is the internal friction, here makes a suggestion, that side finds the way to fall otherwise ; That side proposes an idea, here rejects directly, both sides frequent each other, each other had looked that the opposite party is not pleasing to the eyes, but since today this emergency meeting, has been such a long time, everyone meets for the first time did not go to war. 惊慌失措的管理层立刻汇聚到公司开紧急会议,控股的资本方领导来了,创始团队的管理层也来了,这两拨人以前一起坐在会议室里的时候,基本上就是内耗,这边提个建议,那边想办法否掉;那边提个想法,这边直接拒绝,双方你来我往的,彼此早就看对方不顺眼了,但今天这次紧急会议,还是这么长时间以来,第一次大家碰面了又不干仗的。 Everyone comes time heard, internet industry rising Muye Science and Technology did got online a Game platform suddenly, then did any nuisance competition, all of a sudden was then hot, everyone did not understand, hurried back to the company to look after the conference room the technical personnel demonstrated YY Game Hall, this group of talents understand finally, Muye Science and Technology this time really held the nuclear weapon to come. 大家来的时候都听说了,互联网行业如日中天的牧野科技搞忽然上线了一个游戏平台,然后又搞了一个什么劳什子大赛,然后就一下子火了,大家都不理解,赶回公司在会议室看技术人员演示了yy游戏大厅之后,这帮人才终于明白,牧野科技这次真的是抱着核武器来了。 An important goods person is going against the tremendous pressure and sense of crisis in the conference room discussed an evening, finally draws a sorrowful conclusion: Cannot do, in any event cannot do Muye Science and Technology, from the product, is from the subscriber, or from the company financial resource and profitability, Ourgame with Muye Science and Technology in online, they are not even able to surpass Muye Science and Technology in any point completely, at present can do only, imitates Muye Science and Technology, similarly also promotes a competition, puts out a lot of prizes, the attraction user turns head. 一大帮人在会议室里顶着巨大的压力与危机感讨论了一个晚上,最后得出一个悲哀的结论:干不过,无论如何都干不过牧野科技,无论是从产品本身,还是从用户数量,或者从公司财力、盈利能力,联众跟牧野科技都完全不在一条线上,他们甚至无法在任何一个点上超过牧野科技,眼下唯一能做的,就是模仿牧野科技,同样也推出一场大赛,也拿出大量奖品,吸引用户回头。 The Ourgame founding team's understanding of internet must be more profound than the holding capital side team, they think that at this time should two lines discover, a line can attract the user to turn head with competition immediately, words that but this line follows alone, the user will only rush to the prize to come Ourgame, once Ourgame stops providing the prize, the user will rush to YY there without hesitation, the product is a king, this is the internet timeless truth, originally does not have Muye Science and Technology to be fierce in the marketing promotion and various trade management aspects, a product again difference person big truncation, if can also be able to support is instead strange. 联众的创始团队对互联网的理解要远比控股资本方团队深刻,他们认为这个时候应该两条线发现,一条线可以立刻用大赛活动吸引用户回头,但是这条线单独走的话,用户只会奔着奖品来联众,一旦联众停止发放奖品,用户将毫不犹豫的涌向yy那里去,产品为王,这是互联网亘古不变的道理,本来在营销推广、资金渠道各方面就没有牧野科技厉害,产品再差别人一大截,要是还能撑得住反而怪了。 Therefore, the founding team suggested, at this time must start the second line simultaneously, is the product development, however the present issue is, after Ourgame since was controlled stock by the capital, the capital side has made Ourgame rest on one's laurels, depends on does not have the competitor to survive, therefore their development strengths are weak, entire development team also only then five people, this is to develop Ourgame Game overall, large-scale team that then at least needs dozens people of scales, but it must at least two months of development cycles. 所以,创始团队建议,这个时候就必须同时启动第二条线,也就是产品开发,但是现在的问题是,联众自从被资本控股之后,资本方一直让联众吃老本,就靠着没有竞争对手存活,所以他们的开发力量非常弱,整个开发团队也就只有五个人而已,这是会如果想全盘重新开发联众游戏,那么就至少需要一支几十人规模的大型团队,而其要至少两个月的开发周期。 The capital side is still indecisive. 资本方依旧犹豫不决。 The conference arrives at the night, finally Ourgame decided, tomorrow first will start the Ourgame fight of landlord competitions, the athletic competition system refers to Muye Science and Technology, but the prize lowered a scale, most award is a 1000 over Nokia, the second prize is the 128 m Boss mp3 player, third prize 64 m Boss mp3 player. 会议开到深夜,最终联众决定,明天先上马联众斗地主大赛,赛制参考牧野科技,只不过奖品调低了一个档次,最大奖是一台一千出头的诺基亚,二等奖是128mb的mp3播放器,三等奖64mb的mp3播放器。 After breaking up, when the founding team leaves resentfully, leaves, each of them had a conclusion at heart, that will be Ourgame certainly will then die, it does not have the future. 散会之后,创始团队悻悻离开,离开时,他们每个人的心里都有了一个定论,那便是联众一定会死,它已经毫无前途可言。 Ourgame, the wing was so drearier, was hard to start, after YY Game Hall gets online, in the platform the online user had more than 1000 people simultaneously, to the pinnacle, had basically declared the death sentence drearily directly, the leeway of a wee bit struggling do not have. 联众如此,边锋就更惨淡了,原本就举步维艰,yy游戏大厅上线之后,平台上同时在线的用户就剩下了一千多人,惨淡到了极致,基本上已经直接宣布死刑,一丁点挣扎的余地都没有。 ...... …… Muye Science and Technology created an impressive result in this weekend again, the YY Game platform and YY gets online the stir that the time causes to be similar, when gets online YY is more impressive, because of „Rich Willful” attention that the propaganda promotion, it causes even must be higher than one section compared with YY that just got online. 牧野科技在这个周末再度创造了一个令人惊叹的成绩,yy游戏平台和yy上线时候引起的轰动差不多,甚至比yy上线时还要让人惊叹,因为“有钱任性”的宣传推广,它引起的关注度甚至比刚上线的yy还要高出一截。 Next day, the major media reported YY Game platform this new, epoch-making internet product, the conventional media exclaimed in surprise that it is all the rage the speed of national in one night, but the internet media highly praise to its product. 翌日,各大媒体纷纷报道了yy游戏平台这一新的、划时代的互联网产品,传统媒体惊叹其在一夜之间风靡全国的速度,而互联网媒体则对它的产品盛赞有加。 The YY Game platform lets the internet person for the first time clue that touched an ecology, the although everyone present did not have the ecology concept, but everyone realizes a swayed in the present phenomenon, that was: A software, if can with another software closely link, the influence that then both have together analyze to be much bigger than both. yy游戏平台让互联网人第一次摸到了一点生态的端倪,虽然大家现在还没有生态的概念,但是大家都意识到一个摆在眼前的现象,那便是:一个软件,如果能够和另一个软件有机结合在一起,那么两者所共同产生的影响力要比两者拆分开大得多。 The Muye Science and Technology present product pattern has a general embryonic form, the person of mental perception has been able to see the Muye Science and Technology real strategy is anything, the NetEase senior editor's in manuscript of writing said personally: „Is certain, all businesses of Muye Science and Technology future will center on YY to launch, present Muye Science and Technology has formed a healthy internal system, makes a not too appropriate analogy, YY is Sun, is in the absolute dominant position in the Solar System, Tieba (Post It) and YY Game Hall, Happy Farm and YY Space even are Easy Music Network, will become various major planets in Solar System, moreover I believe, by the Muye Science and Technology strong strength, they centered on YY will certainly also build more new products for this system of set in the future, soon, domestic internet on will be born a super giant, without a doubt, this. The super giant certainly is Muye Science and Technology.” 牧野科技现在的产品模式已经有了一个大概的雏形,慧眼之人已经可以看出牧野科技的真正战略是什么,网易的一个资深编辑在亲自撰写的稿件里说:“可以肯定,牧野科技未来的所有业务都将围绕yy展开,现在的牧野科技已经形成了一个健康的内部体系,打一个不太恰当的比喻,yy就是太阳,在太阳系中占据绝对的主导地位,贴吧、yy游戏大厅、开心农场、yy空间甚至是易听网,都将成为太阳系里的各大行星,而且我相信,凭借牧野科技强大的实力,他们将来一定还会为这套以yy为核心的体系打造出更多的新产品,用不了多久,国内互联网就会诞生一个超级巨头,毫无疑问,这个超级巨头一定是牧野科技。” Under highly praising of media, YY Game Hall continues to create the easily accomplished new record. 在媒体的盛赞下,yy游戏大厅继续创造着摧枯拉朽的新记录。 Within one day, log in the YY Game Hall YY user has surpassed 10 million, basically is equivalent to YY overwhelming majority Nikkatsu user log in YY Game Hall. 一天之内,登陆过yy游戏大厅的yy用户超过1000万,基本上相当于yy绝大部分的日活用户都登陆过yy游戏大厅。 When user average one-day use long surpassed for three hours, this point is great, is great, Game Hall powerful viscosity in „Rich Willful” under reward stimulation, almost bursting. 用户平均单日使用时长超过了三个小时,这一点非常了不起,非常非常了不起,游戏大厅的强大粘度在“有钱任性”的奖励刺激下,几乎爆棚。 Fought the landlord to become people's Game in one night, the family and Internet cafe even office, everywhere in the player who YY Game Hall attended the fight of landlord competitions, had numerous number, by the first-class product and powerful propaganda, overnight, YY Game Hall has become popular in the nation. 斗地主在一夜之间成了全民游戏,家庭、网吧甚至办公室,到处都是在yy游戏大厅参加斗地主大赛的玩家,多不胜数,凭借一流的产品以及强大的宣传,一夜之间,yy游戏大厅就已经风靡全国。 By 12 : 00 pm, in the data of system detection, over 30,000 people of continual Game time surpass for 15 hours, in other words, started from yesterday around 8 : 00, more than 30,000 people have not stopped Game. 截止到第二天中午十二点,系统侦测的数据里,有超过三万人连续游戏时间超过十五个小时,也就是说,从昨天八点多开始,这三万多人就没有停止过游戏。 Li Mu sees this data, suddenly realized before oneself, has neglected an issue, therefore his urgent notice YY Game Hall operation section and technical department meet, the request promotes against wallows system, all users after Game eight hours, must limit to register the account number continuously, after two hours, can continue to register, then enters next against wallow the time stage. 李牧看到这份数据,忽然意识到自己之前一直忽略了一个问题,于是他紧急通知yy游戏大厅的运营部和技术部开会,要求推出防沉迷系统,所有用户在连续游戏八小时之后,必须对账号进行限制登录,两个小时后才可以继续登录,然后进入下一个防沉迷计时阶段。 In the conference many people feel not to need, now because basic can move unnecessarily on no Game promotes this type against wallow system, when everyone wishes one could the average use of user long the longer the better. 会议上很多人觉得没有必要,因为现在根本就没有哪个游戏会多此一举的推出这种防沉迷系统,大家都恨不得用户的平均使用时长越长越好。 However the Li Mu's attitude is very firm, insisted that must do against wallows, this is not only the company treats the player physical and moral integrity the attitude issue, is manifestation of corporate social responsibility feeling, now does not add against wallows, later the country will also request Online Games Corporation to increase against wallows, if Muye Science and Technology first did, can win the appreciation of government and media and user in the social opinion, but, eight hours start against wallow system, should not affect most users, will therefore not bring the negative impact on the user overall experience. 但是李牧的态度很坚决,坚持要做防沉迷,这不仅仅是公司对待玩家身心健康的态度问题,也是公司社会责任感的体现,现在不加防沉迷,以后国家也会要求网游公司增加防沉迷,牧野科技如果先做了,就能在社会舆论上博得政府和媒体、用户的赞赏,而且,八个小时才启动的防沉迷系统,应该不会波及到大部分用户,所以也不会对用户整体体验带来负面影响。 From at the end of 2001 to the present, the media reported many cases of Internet users because of matter of Game sudden death, involves many are Legend, several play the phenomenon of Legend sudden death in the Internet cafe continuously, plays Legend fascinated long time to suppress the urine, thus causes the news that the urinary bladder suppresses to explode, these are not shocking, Li Mu previous life also has heard much, therefore just got online while YY Game, against wallows system to start as soon as possible, in addition, he also prepares as soon as possible communicates with " MU Online / miracle mu » team, lets them, when No. 15 collects fees officially, also increases for one 8 + 2 hours to «MU Online / miracle mu». Against wallows system.( To be continued.) 从2001年底到现在,媒体报道了多例网民因游戏猝死的事情,其中牵扯最多的就是传奇,好几个在网吧连续玩传奇猝死的现象,还有玩传奇入迷长时间憋尿,从而导致膀胱憋爆的新闻,这些都不是骇人听闻,李牧前世也听说过不少,所以趁着yy游戏刚上线,防沉迷系统一定要尽快启动,除此之外,他还准备尽快跟《奇迹mu》团队沟通,让他们在15号正式收费的时候,同时给《奇迹mu》也增加一个8+2小时的防沉迷系统。(未完待续。)
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