RINAPE :: Volume #5

#470: Also lives fine jade He Shengliang

LNMTL needs user funding to survive Read More

Originally, QQ can base on immediate Instant Messenger, develops a internet empire step by step. 原本,qq可以立足于即时通讯,一步步发展成一个互联网帝国。 Originally, QQ can move the time that internet brings to soar, becomes the immediate Instant Messenger King level platform by cell phone QQ and WeChat. 原本,qq可以在移动互联网带来的时代一飞冲天,凭借手机qq和微信成为即时通讯王者级平台。 Originally, QQ can cast Legend, reaches the summit of Asia by the 20,000 hundred million Hong Kong dollars market values in 2016. 原本,qq能够铸就一个传奇,在2016年凭借两万亿港币的市值登顶亚洲之巅。 However, Li Mu came. 但是,李牧来了。 After Li Mu rebirth, other does not dare saying that at least the originally development path in domestic internet market will be disrupted thoroughly, with QQ, Li Mu when establishes Easy Music Network, has started to ferment in view of QQ „seizes the war of base”, after several rounds of offensive to today, the YY Game platform was nails tight QQ thoroughly in 2002, nailing tight in this should be its fast rise time node, after that QQ will perhaps also barely manage to maintain a feeble existence to continue to provide the service, but its volume of users will drop to the freezing point, after this also nothing to be afraid. 李牧重生之后,别的不敢说,最起码国内互联网市场的原本发展轨迹将被彻底打乱,就拿qq来说,李牧早在创立易听网的时候,就已经开始酝酿针对qq的“夺基之战”,经过几轮攻势到今天,yy游戏平台算是把qq彻底钉死在了2002年,钉死在了这个本该是它快速崛起的时间节点,从此后,qq或许还会苟延残喘继续提供服务,但它的用户量会跌落到冰点,从此之后再也不足为惧。 In this time, Li Mu is the entire world most understands the Tencent person, is the clearest QQ person, even Chief Ma is still crossing the river while feeling the stones, but he is clear to the Tencent repertoire, the huge user base number is its following all product successful core foundations, once loses the user base number, Tencent lost completely. 在这个时代,李牧是全世界最了解腾训的人,也是最清楚qq的人,连马总都还在摸着石头过河,但他却对腾训的套路一清二楚,庞大的用户基数是它后续所有产品成功的核心基础,一旦失去用户基数,腾训就失去了全部。 At this moment, Chief Ma thorough was also discouraged. 此时此刻,马总也彻底气馁了。 He knows how oneself pursues again without enough time, the Muye Science and Technology dagger has inserted the heart of Tencent, even it is still beating at present, but no one can recall its must die the potential. 他知道,自己再怎么追赶都来不及,牧野科技的尖刀已经插入了腾训的心脏,即便它眼下还在跳动,但没人能够挽回它的必死之势。 Dean sees the Chief Ma whole face to be dejected, probably exhausted all physical strength all of a sudden, could not bear urge him saying: „QQ died, but Tencent also, perhaps if the prompt adjustment, can transform now, but if drags again, not only QQ will die, Tencent will also die, you also know, the artificial expenses, server, band width and foundation operational cost is a huge disbursement, the fund in account could not support is too long, but also the present wants to finance, was basically impossible.” 迪恩见马总满脸颓然,好像一下子耗尽了所有气力,忍不住劝他说:“qq死了,但腾训还在,如果现在及时调整,或许还能转型,但如果再拖下去,不但qq会死,腾训也会死,你也知道,人工开销、服务器、带宽、基础运营费用都是一笔庞大的支出,账面上的资金撑不了太久,而且现在想融资,基本不可能了。” Saying, Dean was also saying: „If I the present situation report to the headquarters, they will certainly lose the confidence to QQ, but they had not lost the confidence to you, from most starts, we think you to be able firmly achievement career, therefore, you cannot be dispirited now, must give careful consideration to an issue: If gives up continue develop QQ now decisively, to stop investing on QQ, conducts a round lay-off again, then in surplus funds and remaining teams by account, enough you launched a new project, but if you insisted that must consume all on QQ, I feared that the headquarters will also lose the confidence to you.” 说着,迪恩又道:“如果我把现在的情况汇报给总部,他们一定会对qq失去信心,但是他们一直没有对你失去信心,从最开始,我们就坚定的认为你是可以成就一番事业的,所以,你现在不能颓废,要慎重考虑一个问题:如果现在果断放弃继续发展qq、停止在qq上投入,再进行一轮裁员,那么凭借账面上剩余的资金和剩下的团队,也足够你启动一个新项目了,但如果你坚持要把一切都耗费在qq上,我怕总部对你也会失去信心。” Chief Ma nods gently, sighs one: „China has an old saying, called to live fine jade He Shengliang, before I thought that this was Zhou Yu mentality not straight, jealousy excessive, had not found own localization, today I understand that truly his then that feeling, he should be the same with present me, was exceeded, steamroll in each link by the opponent, collapsed at the first blow before the opponent......” 马总轻轻点了点头,感叹一声:“华夏有一句古话,叫既生瑜何生亮,以前我觉得这是周瑜心态不端正、嫉妒心过重、没有找到自己的定位,今天我才真正明白他当时的那种感觉,他应该和现在的我一样,在每一个环节都被对手超越、碾压,在对手面前不堪一击……” Dean hear of ignorant, but also knows that his present mood is low, therefore has not spoken, but patted the racket on his shoulder gently. 迪恩听的懵懵懂懂,但也知道他现在心情非常低落,于是也没说话,只是轻轻在他肩头上拍了拍。 Chief Ma sighed again, said to Dean: „Gives me several days of time to consider that again, even if stops to develop QQ Game, I cannot make QQ stop the clothing/taking, I must make it exist, even if barely manages to maintain a feeble existence.” 马总再次叹了口气,对迪恩说:“再给我几天时间考虑吧,就算是停止继续开发qq游戏,我也不能让qq停服,我得让它存在,哪怕只是苟延残喘。” Dean nods, said: „My meaning do not stop the clothing/taking, but stops the large-scale fund and energy invests, then most of funds and energy centralized to other domains, avoids Muye Science and Technology, perhaps we can also find a turning over/standing up opportunity.” 迪恩点点头,说:“我的意思也不是一定要停服,而是停止大规模的资金和精力投入,转而把大部分的资金和精力集中到其他领域去,避开牧野科技,或许我们还能找到一个翻身的机会。” In Chief Ma sends out lives the fine jade He Shengliang's sigh, the YY Game Hall momentum is irresistible! 就在马总发出既生瑜何生亮的感叹之时,yy游戏大厅的势头已经势不可挡！ After YY Game Hall and YY all the people fight landlord competition gets online for a half hour, the number of competition broke through 1 million. yy游戏大厅和yy全民斗地主大赛活动上线半个小时之后,大赛的参赛人数突破了一百万。 On internet first time grand meeting that has this revelry, plays some Game also a lot of prizes to take, therefore the domestic netizen in the attention of this time almost in YY Game Hall, as well as fought at the landlord competition. 互联网上第一次有这种狂欢的盛会,玩游戏还有大量奖品可以拿,所以国内的网友在这个时间段的注意力几乎都在yy游戏大厅,以及斗地主大赛上了。 Because has the cell phone to lead every hour, therefore is almost throwing other things in the Browsing netizen to now on hand went at the same time, puts at the competition wholeheartedly, the competition wins the attraction of cell phone to user, was bigger than past Ali Boss Ma one yuan instant kill attraction, because of the instant kill product, only then, can only depend on the speed by the luck, but competed by the strength, good that so long as hit, had the opportunity to overcome one difficulty after another, finally won the cell phone . Moreover, hit even is not good not to relate, slowly practiced and is slowly familiar, 15 days! 1080 cell phones! Such big probability, naturally is worth diligently! Even if cannot win the cell phone, perhaps still no loss, can win the YY coin, as well as happy bean. 正因为每个小时都有手机可以领,所以现在正在上网的网友几乎把手头其他的事情都丢到一边去了,一心一意扑在大赛上,比赛赢手机对用户的吸引力,比当年阿里马老板一元钱秒杀的吸引力还要大,因为秒杀的产品只有一台,只能靠速度靠运气,但是比赛是靠实力,只要打的好,就有机会一路过关斩将,最后赢得手机,况且,就算打得不好也没关系,慢慢练、慢慢熟悉,十五天呢！1080台手机！这么大的机率,当然值得努力一把！况且,就算是赢不到手机,也没任何损失啊,没准还能赢到yy币,以及欢乐豆。 After one hour, the first round of championship competition formally starts, at this time the YY Game Hall online population had broken through 2 million. 一个小时之后,第一轮冠军赛正式启动,此时yy游戏大厅的在线人数已经突破了两百万。 This digit is seemingly astonishing, but the present YY online population has broken through 5 million. 这个数字看起来惊人,但现在的yy在线人数已经突破五百万了。 The Game population is still increasing unceasingly! 游戏人数还在不断增加！ Kong Lingyu said to Li Mu: „Boss, such look, we will produce the champions of 10,000 single number competitions each hour probably, but each hour's championship competition only has 300 quotas, is far from enough......” 孔令宇对李牧说:“波ss,这么看,咱们每小时大概会产生一万个单场次比赛的冠军,可是每小时的冠军赛只有三百个名额,远远不够啊……” Li Mu beckons with the hand: „Does not need to manage, making user push to snatch.” 李牧摆摆手:“不用管,让用户自己去挤去抢。” Boss Ma a notebook made over a million people snatch initially, oneself were more sincere than him! 马老板当初一台笔记本让上百万人去抢,自己比他可是厚道多了！ Did not discuss regardless the attraction of competition, only on YY Game Hall, to the attraction of user is also very strong. 抛开大赛的吸引力不谈,单就yy游戏大厅本身,对用户的吸引力也是非常强的。 Casual Game is the entertainment project that people spare time and friend get together can play frequently, therefore the netizen begins the speed to be quick, in addition YY Game is above the experience of imagination, satisfying overwhelming majority users quite. 休闲游戏本来就是人们茶余饭后、朋友聚会经常会玩的娱乐项目,所以网友上手速度非常快,再加上yy游戏超乎想象的体验,让绝大部分用户都相当满意。 Li Mu does the competition, the goal is to devote 15 days, trains rapidly the use viscosity of user, like this after waiting for the competition to finish and enter operates officially, the user to it will have the enormous dependence, a little idle time wants to come to play a while slightly, so long as served this purpose, seized the user fragment time the goal also to achieve, YY Game Hall naturally can become in the user internet life an essential part. 李牧之所以搞大赛,目的就是集中十五天的时间,迅速把用户的使用粘度培养起来,这样等大赛一结束、进入正式运营之后,用户也会对它产生极大的依赖,以至于稍微有点空闲时间就会想进来玩一会儿,只要达到这个目的,占领用户碎片时间的目标也就达到了,yy游戏大厅自然会成为用户互联网生活中必不可少的一部分。 The actual situation is also deferring to the Li Mu estimate the direction to develop, enthusiasm of user even exceeded his previous estimate. 实际情况也在按照李牧预估的方向在发展,用户的热情度甚至超出了他此前的预期。 Nine o'clock, the championship competition formally starts. 九点钟,冠军赛正式开始。 Some many people have not crushed into the championship competition, besides the regret, they pours does not calculate tosses about in vain, because they obtained 50 YY coins, as well as a champion medal, 50 YY coins are equal to five ten Yuan in the system of YY, can be used to purchase the membership service, can be used to purchase YY Show and Happy Farm item(s) and YY Space decoration and YY Pet item(s), even in the future also to bring to exchange the happy bean to play Game, in brief the use is many, is also big to the attraction of user. 有许多人没有挤进冠军赛,除了遗憾之外,他们倒也不算白白折腾,因为他们得到了50个yy币,以及一枚冠军奖章,50个yy币在yy的体系里就等同于五十块钱,可以用来购买会员服务,也可以用来购买yy秀、开心农场道具、yy空间装饰、yy宠物道具、甚至将来还可以拿来兑换成欢乐豆玩游戏,总之用处多多,对用户的吸引力也非常大。 Cannot enter the person of championship competition, is busy conducting new round single Changsai earnestly, but competition in championship competition, starts like a raging fire conducts. 没能进冠军赛的人,埋头忙着进行新一轮的单场赛,而冠军赛内的比赛,也开始如火如荼的进行。 After almost one hour of contention, YY all the people fought the landlord competition's first championship competition champion born, simultaneously was born also has the second place and third place, the customer service personnel contacts, obtained the personal information and address of opposite party with three winners immediately, then conducted after their personal information was certainly fuzzy, on the Game Hall banner rolls. 经过差不多一个小时的角逐,yy全民斗地主大赛第一个冠军赛冠军诞生了,同时诞生的还有亚军、季军,客服人员立刻与三个获奖人联系,得到了的对方的个人信息和地址,然后对他们的个人信息进行一定模糊之后,在游戏大厅横幅上滚动。 The first wave of three cell phones sent! The Internet users greatly are also encouraged , to continue to battle earnestly. 第一波三台手机发出来了！网民又大受鼓舞,继续埋头激战。 The managers of marketing department start to issue the duty, starting today, will cut off by 12 : 00 pm, the staff of marketing department must in this period of time all the user geology of obtaining 12 third prizes will count, then according to eastern China, central China, southern China, western China and northern China several big pieces will differentiate, and will plan a as far as possible convenient route, at the appointed time the marketing department will send out five giving out prize groups, will rush to these five regions, according to planning the good route will give out prize, when the time comes each group will have the accompanying photographer with the racket, will bring back to the first-hand image data to be used to create the second wave of propaganda. 市场部的主管开始布置任务,从今天开始,到后天晚上十二点截止,市场部的工作人员要把这段时间内所有得到一二三等奖的用户地质统计出来,然后按照华东、华中、华南、华西、华北几大片区分好,并且规划好一条尽可能方便的路线,届时市场部将派出五个发奖小组,奔赴这五个区域,按照规划好的路线一路发奖,到时候每个小组还会有随行摄影师跟拍,带回第一手的影像资料用来做第二波宣传。 This is not the Li Mu's meaning, Li Mu does not toss about own staff like, this is the marketing department manager own meaning, he felt, to netizen, even if they participate, without winning a prize, they will certainly suspect that in somewhat this has what trick, has what behind-the-scenes plotting, but if with this way, not only can give up the anxieties of mass user, but can also bring certain promotion to the enterprise image, the behavior that because this going to the trouble of traveling a long distance comes to give out prize was too still has the sense of responsibility simply intimately. 这不是李牧的意思,李牧并不像这样折腾自己的员工,这是市场部主管自己的意思,他觉得,对网友来说,就算他们参与进来,只要没得奖,他们就一定多多少少会怀疑这里面是不是有什么猫腻,是不是有什么黑幕,但是如果采用这种方式,不但可以打消大量用户的疑虑,还能给企业形象带来一定的促进,因为这种不远千里上门发奖的行为简直是太贴心也太有责任感了。 The marketing department has operation kpi, in the future they must undertake the market introduction marketing of YY Game platform, therefore they put forward this proposal, a promotion that also worked to them, Li Mu has not rejected, since the leaders and staff of marketing department wanted to do that oneself also complied on pushing the boat along, nothing but increases some operation costs, at present Muye Science and Technology has the abundant forward cash flow, Li Mu does not need to think of every means to save money in the operation cost completely, value that so long as money spent, certain flower. 市场部有运营kpi,将来他们也要承担起yy游戏平台的市场推广营销工作,所以他们提出这个建议,也是对他们自己工作的一个促进,李牧也没拒绝,既然市场部的领导和员工都希望这么做,自己也就顺水推舟的答应了,无非就是增加一些运营成本,眼下牧野科技有充沛的正向现金流,李牧在运营成本上完全不用费尽心思去省钱,只要钱花的值,就一定花。 The fighting landlord competition when YY Game Hall holds raises all the people fight the landlord upsurge, and Tencent equally despairs, Ourgame. 就在yy游戏大厅举办的斗地主大赛掀起全民斗地主热潮的时候,与腾训一样绝望的,还有联众。 Ourgame until now felt oneself are overlord in a young numerous, he development of no threat in this domain, the initial steps always has also been worrying can have the competitor to put together your me, but develops now, it has developed colossus in the online casual Game platform, therefore has not thought that which opponent will have to have the impact on them in a short time, therefore they immerse in the relaxed and optimistic development momentum contented, under the news to big internet environment did not care. 联众一直以来都觉得自己是一个小众里的霸主,他一直在这个领域里毫无威胁的发展着,起步阶段还总担心会有竞争对手拼个你死活我,但一路发展到现在,它已经发展成了一个在线休闲游戏平台里的庞然大物,所以根本就没有想过,会有哪个对手能够在短时间内对他们造成冲击,所以他们沉浸在自己轻松而又乐观的发展势头中怡然自得,对大互联网环境下的新闻并不关心。 After the Shanghai rainbow holding led Ourgame again, has had the contradiction with the Ourgame team, moreover does not understand the customers demand, therefore this team present will of the people are lax, is only without competitor, all seem like that powerful, but no one knows, this time Ourgame has been the outwardly strong but inwardly weak. 再加上海虹控股主导了联众之后,跟联众团队一直有矛盾,而且也不懂用户需求,所以这个团队现在的人心早就已经涣散,只是在没有竞争对手的情况下,一切看起来还是那么强盛,但没人知道,此时的联众早就是外强中干了。 Therefore, online of suddenly Muye Science and Technology YY Game platform, almost plays the effect of removing firewood from under the pot to Ourgame immediately. 于是,牧野科技yy游戏平台的忽然上线,几乎立刻就对联众起到了釜底抽薪的效果。 The Ourgame attendants discovered, eight o'clock arrive, the user in oneself platform drains rapidly, one hour, the online user sharply fell from 260,000 people less than 30,000, this simply was the judgment day general signal. 联众的维护人员发现,八点钟一到,自家平台的用户迅速流失,一个小时的时间,在线用户从26万人锐减到了不足3万,这简直是世界末日一般的讯号。 Investigated half-day system, discovered that has not had any problem, later, the slow attendants discovered, originally the network world besides Ourgame, the topic had been captured by several keywords!( To be continued.) 排查了半天自家系统,发现没有出现任何问题,随后,迟钝的维护人员才发现,原来除了联众之外的网络世界,话题已经被几个关键词攻陷了！(未完待续。)
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