RINAPE :: Volume #5

#472: Muye Science and Technology too chicken thief( thanked new hegemon)

LNMTL needs user funding to survive Read More

„Against wallows” this concept, when will be a future government's concept to internet Game Company request, from the perspective of government, is prevents the Game player who they must do excessively to wallow, therefore against will wallow this concept is also accurate, but to Li Mu, he will prepare to carry out 8 + 2 against wallow system outward, but cannot with against wallow these three characters directly, he needs with needing one is more popular and gives the player on own initiative the concept of concern, must make the player know, I will be hope you can enough rest, consider for your health. “防沉迷”这个概念,是未来政府给互联网游戏公司要求时的一个概念,从政府的角度来说,他们要做的就是防止游戏玩家过度沉迷,所以防沉迷这个概念也非常精准,但是对李牧来说,他准备对外推行8+2防沉迷系统,但绝不能直接用防沉迷这三个字,他需要用需要一个更亲民、更给玩家主动关怀的概念,要让玩家知道,我是希望你能够得到足够的休息,为你的身体健康着想。 Therefore, Li Mu own against wallows system to name to be called „Health Care”. 所以,李牧给自己的防沉迷系统取名叫做“健康关怀”。 „Against wallows” these three characters is the future government gives, in the wording has the thick official flavor, will make the user psychology have certain resistance, but if calls it „Health Care” it, to user, felt that had leaving of the world. “防沉迷”这三个字是未来政府给出来的,字面里就有浓浓的官方味道,而且还会让用户心理产生一定的抵触情绪,但是如果把它称之为“健康关怀”,对用户来说,感觉就有天地之别了。 Therefore, in the future YY Game or MU Online / miracle mu when against wallows the system start, by „Health Care” the nature, to the push archives that the user presents must compatible player as far as possible, for example: „Respectable player friend, YY Game reminded you, you have continued the online eight hours, for your health, after please rest for two hours, log in Game, thank your coordination.” 所以,将来yy游戏或者奇迹mu的防沉迷系统启动时,以“健康关怀”的性质,给用户呈现的推送文案就要尽可能的亲和玩家,例如:“尊敬的玩家朋友,yy游戏提醒您,您已经持续在线八个小时,为了您的身体健康,请您休息两个小时之后再登陆游戏,感谢您的配合。” In information that conveys, wants the article to show loving care, cannot make the user feel preventing him to wallow. 传达出去的信息中,要通篇都是关怀,决不能让用户感觉到是在阻止他沉迷。 According to the data of present network Game user demonstrated that when player daily average online long less than five hours, only then very minority user continuously online over eight hours, to some users, this concern -type control, should not cause too in a big way rebounds. 根据现在网络游戏用户的数据显示,玩家日平均在线时长不足五个小时,只有很少数用户会连续在线八小时以上,对这部分用户来说,这种关怀式的控制,也应该不会引起太大反弹。 Chatted against wallow the system issue, the conference re-focuses the data, the platform got online First Day to have 5 million YY account number registrations additionally, this data was also very gratifying, proved YY Game Hall, not only the accessories of YY, can return nurturing to parents YY to a certain extent. 聊完防沉迷系统的问题,会议又重新聚焦数据,平台上线第一天额外产生了五百万个yy账号注册,这个数据也是非常喜人,证明yy游戏大厅不只是yy的附属品,一定程度上可以反哺yy。 Some Muye Science and Technology interior people suggested: „We whether can refer to beforehand Tencent, temporarily stops opening the free registration, opens the news telephone, making the user call register the YY account number, with the telecommunication company cooperation, a telephone charges about two Yuan information fee, this is also a generous income.” 牧野科技内部有人建议:“我们是否可以参考之前的腾训,暂时停止开放免费注册,开通声讯电话,让用户电话注册yy账号,与电信公司合作,一个电话收取两元左右的信息费,这也是一笔丰厚的收入。” Li Mu without hesitation resisted this suggestion, is the manager who everyone's surface reprimanding is making this suggestion to lack the foresight, and was the following development of Muye Science and Technology formulated a core principle: Muye Science and Technology any product, the core foundation service cannot receive the user one cent absolutely, wants to make money, can only through the paid value-added service, all the ideas of violating this core idea will not have the support of company. 李牧毫不犹豫的把这个建议拒了,并且当着所有人的面斥责提这名建议的主管缺乏远见,并且为牧野科技的后续发展制定了一个核心原则:牧野科技的任何产品,核心基础服务都绝对不能收取用户一分钱,想赚钱可以,只能通过有偿增值服务,所有违背这个核心理念的想法都不会得到公司的支持。 This is the future internet development direction, Li Mu wants to win is starting, realize this point compared with everyone ahead of time, Muye Science and Technology is this, the future Taobao net is this, Alipay is also same, the Taobao net absolutely not gathers the service cost to any buyer and seller directly, this is the basis that the Taobao net bases, but Alipay, besides to connecting the business collects fees, will not gather the one cent extra cost to any average consumer and to any Taobao shop owner, this is also Alipay popular basic. 这是未来互联网的发展方向,李牧想赢在开始,就要比所有人都提前认识到这一点,牧野科技是这样,未来的淘宝网更是这样,支付宝也是同样,淘宝网绝对不会向任何买家和卖家直接收取服务费用,这将是淘宝网立足的根本,而支付宝,除了对接入商家收费之外,对任何普通用户、对任何淘宝店主也都不会收取一分钱额外费用,这也是支付宝普及的根本。 However a Li Mu also not club kills, inspirational said: „Core service free is our basic principles, therefore I will not agree to collect fees to register this type from breaking the matter of foundation, but you can the deductive thinking, start from other value-added services, for example: Registers the ordinary number truly not to need to spend, but that is also only the number of ordinary random distribution, if the user wants the special number, must pay certain expense to obtain, this type yes, with does not pay expenses in the payment to the user enough choice.” 不过李牧也并非一棒子打死,启发性的说:“核心服务免费是我们的基本原则,所以我不会同意收费注册这种自断根基的事情,不过你们可以发散思维,从其他增值服务上入手,比如:注册普通号码确实不用花钱,但那也只是普通随机分配的号码而已,如果用户想要特殊号码,就得付出一定的费用才能得到,这种是可以的,给用户在付费与不付费之间足够的选择。” Everyone at present one bright, the operations personnel take off/escape the tastes: „Your meaning is, can we open the optional number registration paid? How should that fix a price quite appropriately?” 大家眼前一亮,运营人员脱口道:“您的意思是,我们可以有偿开放自选号码注册？那应该怎么定价比较合适呢？” Li Mu said with a smile: „Do not fix a price, do not say that a lot of money a number we sell, such user will conflict, can use the service fee the way, for example our system does not emit three hyphen and four hyphen even better number sections ; Does not put 19 openings the birthday number sections, by the mobile number sections of 13 openings, the user wants this number section, must by the certain service fee compensational use, we give this paid number next definition, for example the number, the user chooses the different numbers, needs to pay the different prices every month, for example 10 Yuan shift, 15 Yuan shift, 20 Yuan shift wait/etc.” 李牧笑道:“不要定价,不要说一个号码我们卖多少多少钱,这样用户心里还是会抵触,可以采用服务费的方式,比如我们系统不放出三连号、四连号甚至更好的号段;不放19开头的生日号段,以13开头的手机号段,用户想要这种号段,就必须以一定的服务费有偿使用,我们给这种有偿号码下一个定义,例如靓号,用户选择不同的靓号,就需要每月支付不同的价格,比如十元档位、15元档位、20元档位等等。” „Can this expense pay?” “这种费用要一直支付下去吗？” Li Mu nods, face firm saying: „Right, so long as chooses, has paid, we must write to understand the service fee, if the user could not accept, registered the random free number directly, if accepted freely chose, but we cannot charge the service fee of user in vain, each number, we can such as outside bestow the membership service, and must to them ‚number’ the label, making his good friend know, what he used was the number, satisfied the vanity of user to the full.” 李牧点点头,一脸坚定的说道:“对,只要选择,就得一直支付下去,我们要把服务费写明白,用户如果接受不了,就直接注册随机免费号码,如果接受得了就自由选择,不过我们也不能白白收取用户的服务费,每一个靓号,我们都会如外赠送会员服务,并且要给他们一个‘靓号’的标签,让他的好友知道,他使用的是靓号,最大程度满足用户的虚荣心。” , looks at one group of dumbfounded people, Li Mu also said: „Also, you must complete the clear rank differentiation the number, a better number, the price must be higher, if very good number, temporarily first do not emit, first remaining, later waits for a better price.” 顿了顿,看着一群傻眼的人,李牧又说:“还有,你们一定要把靓号做好明确的等级区分,越好的号码,价格就要越高,如果是非常好的号码,暂时先不要放出,先留着,以后待价而沽。” One group of person dumbfounded looks at Li Mu, although everyone knows this boss is not only the product crazy demon, is the operation rare talent, but didn't expect his assurance to the operation can actually penetrate into such thin link, „number” this concept is good, does not seem like how much money, but after a user chooses a number, every year at least needs to contribute 120 Yuan for the company, if several hundred thousand number users, that this year are several million income! 一帮人目瞪口呆的看着李牧,虽然大家都知道这个老板不但是产品狂魔,还是运营奇才,但是没想到他对运营的把握竟然能够深入到这么细的环节,“靓号”这个概念非常好,看起来好像没多少钱,但一个用户选择一个靓号之后,每年至少要为公司贡献120元,如果有几十万个靓号用户,那这一年就是几千万的收入啊！ Now the inertia thought between internet person's about the user and profit is: To the charge product, the user = income, these need to recharge now Point card Online Games are this pattern ; To the non- charge product, the user = current capacity, the current capacity = advertising expenditure income, various filled adlets from major website can see, most website can only make the profit with this most primitive means that but, to Li Mu, the user = resources, the resources = the development of all values added that transforms the sustainable development the user the resources, must have provides to the user free, and makes the user foster the service that the viscosity turned into just needed, was based on this free core service, this can continually use other product, developed the value added on the user. 现在互联网人关于用户和盈利之间的惯性思维是:对收费产品来说,用户=收入,现在这些需要充值点卡的网游都是这种模式;对非收费产品来说,用户=流量,流量=广告费收入,从各大网站上挂满的各种小广告就能够看得出,大部分网站只能用这种最原始的办法获取利润,但是,对李牧来说,用户=资源,资源=一切附加价值的开发,把用户转化成可持续开发的资源,就必须要有免费提供给用户、并且让用户养成粘度变成刚需的服务,以这种免费的核心服务为基础,这样才能不断的利用其他产品,在用户身上开发附加价值。 Therefore, Li Mu dares to say at the present, YY permanent free registration, not only YY, waits to enter to the future moving the internet time, own motion internet Instant Messenger product also certainly will be when the time comes free. 所以,李牧在现在就敢说,yy永久免费注册,不只是yy,等将来进入到移动互联网时代,到时候自己的移动互联网通讯产品也一定会免费。 This is on Tencent first way to success, Tencent QQ, WeChat as well as complete Online Games is also free, If nothing else, Tencent all Game were complete, but the income actually ranked first in global Game Company, saw it to try to find out this route sufficiently, and consistent understanding this field of endeavor. 这也是腾训上一世的成功之道,腾训的qq、微信以及全部的网游都是免费的,别的不说,腾训所有的游戏全免费,但收入却在全球游戏公司里位居第一,足以见得其早就摸索出这条路线,并且一贯的深谙此道。 ...... …… YY all the people fight the landlord competition also in continually fiery, the new cell phone winner are getting more and more, five squad members are getting online three days early morning, according to formulating the good route left Yanjing, they from Yanjing, provide the prize to the user of prize-winning, every time will send , the staff will deliver to the user hand the cell phone personally, and will take a group souvenir photo with the opposite party, before the rushing to next city, the photographer of accompanying will arrive at the company the picture feedback using the network, will then be announced by the personnel of operation. yy全民斗地主大赛还在持续火热,新的手机得主越来越多,五个小分队成员在上线第三天的一大早,按照制定好的路线离开了燕京,他们从燕京出发,一路给中奖的用户发放奖品,每发到一个,工作人员都会亲手将手机送到用户手里,并且和对方合影留念,在奔赴下一个城市之前,随行的摄影师利用网络把照片回传到公司,然后再由运营的人员公布出来。 The Tieba (Post It) official also starts the picture that propagandizes these to give out prize, this action makes the user trust multiply, made the heat degree of competition upgrade a level. 贴吧官方也开始宣传这些发奖的照片,这一举动让用户信任感倍增,也让大赛的热度更加提升了一个层次。 Under the post of each promulgation many people leave a message, or envies, or congratulates, or the praise, in brief, an atmosphere piece is positive and progressive. 每一个颁奖的帖子下面都有很多人留言,或羡慕、或恭喜、或赞扬,总之,氛围一片积极向上。 On the same day, YY Game Hall „Health Care” function gets online, and wins the high praise greatly, «MU Online / miracle mu» follows, YY Game Hall gets online „Health Care” the second day, got online own „Health Care” system. 同一天,yy游戏大厅的“健康关怀”功能上线并且大获好评,《奇迹mu》紧随其后,在yy游戏大厅上线“健康关怀”的第二天,也上线了自己的“健康关怀”系统。 although many users have not witnessed „Health Care” personally prompt, the users but who receive the prompt place in Tieba (Post It) to discuss the screenshot, these were suspended the log in netizen by „Health Care”, overwhelming majority do not have the resistance, instead quite appreciates to Muye Science and Technology this touch of humanity operation way, many people after continuously Game eight hours, sees this „Health Care” prompt the time, is at heart warm, they from „Health Care” between the lines discovered Muye Science and Technology attentive attitude, If nothing else, at least they on treating user, was truly attentive. 虽然很多用户并没有亲自见证过“健康关怀”的提示,但收到提示的用户都把截图放在贴吧里进行讨论,那些被“健康关怀”暂停登陆的网友,绝大部分都没有抵触情绪,反而对牧野科技这种人情味的运营方式颇为赞赏,很多人在连续游戏八小时之后,看到这个“健康关怀”提示的时候,心里都是暖洋洋的,他们从“健康关怀”的字里行间发现了牧野科技的用心态度,别的不说,起码他们在对待用户上面,是真正用心了。 This time, had not reported Muye Science and Technology CCTV, as well as Min Bao and other state medias also mentioned by name to praise Muye Science and Technology the approach, they mentioned in the report: Muye Science and Technology can while making Game reminded the user to pay attention to the health, to persuade the user to rest, in this domestic internet enterprise first, this approach not only represented the concern of Muye Science and Technology to user, represented Muye Science and Technology as the intense social responsibilities that a internet enterprise had. 这一次,从来没有报道过牧野科技的央视,以及民报等官媒也点名赞美了牧野科技的这种做法,他们在报道中提到:牧野科技能够在做游戏的同时提醒用户注意身体健康、劝说用户休息,这在国内的互联网企业里还是第一家,这种做法不仅代表了牧野科技对用户的关怀,也代表了牧野科技作为一个互联网企业所具备的强烈社会责任感。 The state media most likes is three views is correct, usually in they will criticize the internet bad atmosphere regularly, puts the blame on not the good social phenomenon the induction of internet to user, particularly network Game, poisons the chief criminal of younger generation in the state media eye, but, Muye Science and Technology YY Game Hall „Health Care” system, making them praise one for the first time publicly related to the network Game company. 官媒最喜欢的就是三观正确,平日里他们会隔三差五的批评互联网的坏风气,把很多不好的社会现象归咎于互联网对用户的诱导,尤其是网络游戏,在官媒眼中就是毒害年轻一代的罪魁祸首,但是,牧野科技yy游戏大厅的“健康关怀”体系,让他们第一次公开赞扬了一家涉及网络游戏的公司。 The companies of many same industries when saw that Muye Science and Technology the action, as well as saw the state media highly praises to Muye Science and Technology, criticizes the Muye Science and Technology chicken thief, the named that Muye Science and Technology does on own initiative „Health Care” against wallows system, not only harvested the high praise in user there, but also asked for greatly skillfully in the state media eye, by a state media such propaganda, was made a big advertisement simply free. 许多同行业的公司在看到牧野科技的这一举动、以及看到官媒对牧野科技大加赞扬的时候,纷纷暗骂牧野科技鸡贼,牧野科技主动搞出的这个名为“健康关怀”的防沉迷系统,不但在用户那里收获了好评,还在官媒眼中讨了大巧,被官媒这么一宣传,简直是免费做了个大广告。 But the state media praises Muye Science and Technology, the goal is also very clear: Reminded other Game Company attention to imitate. 而官媒把牧野科技赞扬一通,目的也很明确:提醒其他游戏公司注意效仿。 Therefore, major Game Company clench teeth to shout 'fuck your mom' in abundance at the same time, actively develops own „Health Care”......( to be continued.) 于是,各大游戏公司纷纷咬牙骂娘的同时,积极开发自己的“健康关怀”……(未完待续。)
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