RINAPE :: Volume #4

#389: Chief human resources officer


LNMTL needs user funding to survive Read More

Fang Xudong guesses right, Li Mu had not denied. 方旭东猜的没错,李牧也没有否认。 He said that oneself is truly developing a model of immediate Instant Messenger software, prepares to make the layout in the public relations, but he has not disclosed too, not does not trust Fang Xudong, but feels not to need. 他说自己确实是在开发一款即时通讯软件,准备在社交上做布局,但他并没有透露太多,并不是不信任方旭东,而是觉得没有必要。 Fang Xudong is the area of technology big energy, developed similar produces does not need him to waste the energy again, what he needs helps other Li Mu structure producing, or and other day of YY want the carrying/sustaining ten million level users the voice, video and transmit this huge data stream time, again makes him come the solution. 方旭东是技术领域的大能,一款已经开发的差不多了的产不需要他再来浪费精力,他需要的是帮助李牧构架其他的产,或者等有一天yy要承载千万级用户进行语音、视频和件传输这种庞大数据流的时候,再让他来出解决方案。 At present, two aspects need joining of Fang Xudong, one is «MU Online / miracle mu», this is own next cash resource, another, is the Taobao net. 眼下,有两个方面需要方旭东的加入,一个是《奇迹mu》,这是自己的下一个现金来源,另一个,则是淘宝网。 The Taobao net needs the powerful technical support, when must give mass users flood into the solution, on the one hand must give the perfect and safe transaction environment, in addition, a very important key point: Algorithm. 淘宝网需要强大的技术支撑,一方面要给出大量用户涌入时的解决方案,一方面还要给出完善、安全的交易环境,除此之外,还有一个非常重要的关键点:算法。 The algorithm of Taobao net is a very profound knowledge, studies the webpage sort algorithm the significance to be the same with Google , most to attract the user, most to urge the result that the most suitable user the user transforms to the user, strengthens user's experience and viscosity, raises the overall conversion rate of platform. 淘宝网的算法是一门非常精深的学问,就跟谷歌研究网页排序算法的意义一样,把最适合用户、最能吸引用户、最能促使用户转化的结果给用户,增强用户的体验、粘度,提高平台的整体转化率。 Not only this algorithm the simple weight and sorting weight formula, more importantly, is to act according to the habits and behaviors of user, makes accurate User portrait. 这种算法不只是简单的权重、排序权重公式,更重要的,是要依据用户的行为习惯,做出准确的用户画像 User portrait to the present internet jobholders, is a strange glossary, Fang Xudong does not have the research of system. 用户画像”对现在的互联网从业人员来说,还是一个陌生词汇,就连方旭东都没有系统的研究过。 When he inquired about when Li Mu User portrait basis, Li Mu said: If we will make the Taobao net in the future, then we can through log in of user i, grasp the user respective geographical position, do not despise this function, it first can help us determine that our user areas, we can act according to the user respective area, determines user place economic development situation and average pay level, as well as general strength level.” 当他问及李牧用户画像的根本时,李牧说:“如果我们将来做淘宝网,那么我们就可以通过用户的登陆i,掌握用户所属的地理位置,不要小看这个功能,它首先就可以帮我们确定我们用户所处的地区,我们可以根据用户所属的地区,来判定用户所处地的经济发展情况、平均薪资水平、以及大概的力水平。” Fang Xudong nods, although has not made e-Commerce, this point that but Li Mu said is very easy to understand. 方旭东点了点头,虽然没做过电商,但李牧说的这一点很容易理解。 Li Mu said: Next, we must record the content that the user every searches one time, thus analyzes his interesting point.” 李牧说:“其次,我们要记录用户每一次搜索的内容,从而分析他的兴趣点。” Fang Xudong said: Understood, similar cookies.” 方旭东说:“明白,类似cookies。” Li Mu said with a smile: Is user ookies that we record, according to his interesting point, we must make a logical algorithm of User portrait, for example, if the user searches with, many are the male uses, we can recognize him for the male, if many are the female uses, we not possibly recognize for the female, although her 100% accurate, but can suit overwhelming majority situations at least, in this case, we can us recognize for female user appropriately female related, only knows the sex is insufficient, we must according to her the thing that likes and is interested, infers her age., If she likes wearing the clothing of fashionable sign, then we will infer her age should not over 30 years old, if she will like the fashionable clothing at the same time also has read and had, then we can recognize that for her will be the student, at the present internet popular degree, the student who can online shop, most likely (80%) will be university lives, then we can this user classify to female university temporarily live the category, in this case, we can live the comparison to be interested to her female university business.” 李牧笑道:“就是我们自己记录的用户ookies,根据他的兴趣点,我们要制定出一个用户画像的逻辑算法,比如,如果用户搜索与的,多是男性用,我们就可以把他认定为男性,如果多是女性用,我们就把她认定为女性,虽然这不可能100%准确,但起码可以符合绝大部分情况,这种情况下,我们就可以适当向我们认定为女性的用户女性相关的物,不过只知道性别还不够,我们还要根据她喜欢和感兴趣的东西,来推断她的年龄,如果她喜欢穿时尚牌的服装,那么我们推断她的年龄应该不会超过三十岁,如果她喜欢时尚服装的同时还看过书和具,那么我们可以认定为她是学生,以现在互联网的普及程度,能够在网上购物的学生,八成是大学生,那么我们就可以暂时这个用户归类到女大学生范畴,这样的话,我们就可以向她女大学生比较感兴趣的商。” Saying, Li Mu is pointing at Lin Qingya, said: Supposed that female users, her log in i addresses are Yanjing, moreover her shipping address in the Yanjing three points, but her user information named Lin Qingya, then we have had her basic information, but this also by far insufficient, we must act according to her to like the fashion, putting on make-up, the skin care type, infers her between 20-30, but can also pay attention according to her business spending in price and her unit time intrinsic platform, coming the general idea to determine her moon/month income level, the monthly salary, if over over 10,000 Yuan, that she on is a female high-level white-collar, Like this we can be fine our ages to analyze, promotes her age lower limit to about 25 years old, we analyze her record again, discovered that her business is in the same type the price is quite high, then the character of this person painted a portrait we to be able the basic assessment.” 说着,李牧指着身边的林清雅,道:“假设有一个女性用户,她的登陆i地址是燕京,而且她的收货地址在燕京的三环以内,而她的用户信息名叫林清雅,那么我们就已经掌握了她的基本信息,但是这还远远不够,我们还要根据她喜欢时装、化妆、护肤类型,推断她的年龄在20-30岁之间,还可以根据她关注的商价位、她单位时间内在平台上的消费金额,来大概判定她的月收入水平,月薪如果超过一万元以上,那她就是一个女性高级白领,这样我们可以重新精细我们的年龄判断,提升她的年龄底限到25岁左右,我们再去分析她的记录,发现她的商都是同类型里价格比较高的,那么这个人的人物画像我们就能够基本判断出来了。” Fang Xudong looked to say pleasantly surprised: The information that in this case, we have is: Lin Qingya, about 25, lives in the Yanjing three points, the monthly salary over ten thousand, like high-grade business, likes the clothing and putting on make-up, this already very detailed......” 方旭东面露惊喜的说:“这样的话,我们掌握的信息就是:林清雅,年龄在25岁左右,居住在燕京三环内,月薪过万,喜欢高质的商,喜欢服装和化妆,这已经非常详细了……” Li Mu said with a laugh: Also insufficiently, for example, if she has also paid attention to the male attribute business of same ages occasionally, we can infer her possibly is not single, if she pays attention to the pregnant woman to produce, then we can infer her to get married and prepare be pregnant, if she pays attention to the baby to use, then she has possibly been pregnant or has the child, User portrait that we grasp is more precise, we can more accurate suiting their business to them, making them discover, we compare other same type website to understand him, can cater to his fondness, in this case, we can lead other's competitor.” 李牧笑着说:“还不够,比方说,如果她也偶尔关注过同年龄段的男属性商,我们可以推断她可能并非单身,如果她关注孕妇产,那么我们可以推断她已经结婚并且准备怀孕,如果她关注婴儿用,那么她可能已经怀孕或者已经有了小孩,我们掌握的用户画像越精确,我们就能越精准的把适合他们的商给他们,让他们发现,我们比其他同类型网站更加懂他,更能迎合他的喜好,这样的话,我们就能一直领先其他的竞争对手。” looks at Li Mu that Fang Xudong exclaims, is not parsimonious his appreciation, said: User portrait this concept was really useful, you understanding of internet really made me blush with shame, many aspects were I have not thought that has not even heard, if we can lead others to start to study the algorithm of User portrait, then we make anything even more powerful.” 方旭东惊叹不已的看着李牧,毫不吝啬他的赞赏,说:“用户画像这个概念实在是太有用了,你对互联网的理解真是让我汗颜,很多方面是我都没有想过、甚至没有听说过的,如果我们能够领先其他人开始研究用户画像的算法,那么我们做什么都将如虎添翼。” Li Mu nods: Algorithm is the soul, is the core, is the thought that is thing that others cannot see, it is more like a murder in the invisible secret weapon, if completed, will go smoothly everywhere in the internet domain.” 李牧点点头:“算法是灵魂,是核心,是思维,是别人看不到的东西,它更像是一种杀人于无形的秘密武器,如果做好了,在互联网领域将无往不利。” Fang Xudong immediately excited saying: In this case, makes me be responsible for the research and development of this set of algorithm, the Taobao backstage support can also give me, I will give it to design one efficient solution.” 方旭东当即激动的说道:“这样的话,就让我来负责这套算法的研究与开发,淘宝的后台支撑也可以交给我,我会给它设计一套高效的解决方案。” Does not have the issue.” Li Mu puts out a hand with a smile: Welcome joins.” “没问题。”李牧笑着伸出手去:“欢迎加入。” Fang Xudong stretches out the right hand and Li Mu grips tightly, a pursue pinnacle heart has been ready to make trouble. 方旭东伸出右手与李牧紧握,一颗追求极致的心早已经蠢蠢欲动。 Li Mu promised that Fang Xudong one year 800,000 foundation yearly salaries, the in addition Muye Science and Technology 1% options, the year-end bonus and project bonus calculate in addition, although the income wanted in Google compared with him lowly, but considering Yanjing and US (America) Silicon Valley consumption level disparity, the disparity of pay basically can ignore, the most important thing is the Muye Science and Technology 1% options, according to the market value calculate now, 1% at least values 10 million, naturally, Li Mu also had own option limit, in three years leveraged gradually, words that in three years left, the remaining options regarded as automatically give up. 李牧许诺方旭东一年八十万的基础年薪,外加牧野科技1%的期权,年终奖与项目奖金另算,虽说收入比他在谷歌要低了一些,但考虑到燕京美国硅谷的消费水平差距,薪资的差距基本可以忽略不计,最重要的是牧野科技1%的期权,现在按照市值计算,1%至少价值一千万,当然,李牧也有自己的期权限制,三年内逐步套现,三年内离开的话,剩下的期权视为自动放弃。 The rich treatment, in addition Li Mu to brand-new worldview that he outlined, making him fill with the anticipation to the future, to persisting errors the person of technology, money was second, pursued the heart of awesome is first, in Google, Fang Xudong was unable to lead any project, however Li Mu here, Li Mu not only to him almost, but also to him the mentality, is that awesome mentality that made the Fang Xudong heart accelerate to beat. 丰厚的待遇,加上李牧给他勾勒的一副全新世界观,让他对未来充满了期待,对执迷于技术的人来说,钱是第二位的,追求牛逼的心是第一位的,在谷歌,方旭东还无法主导任何一个项目,但是在李牧这里,李牧不但会给他几乎,还会给他思路,全是那种让方旭东心脏加速跳动的牛逼思路。 After dinner, Fang Xudong said that possibly needs to arrive two months handles the present matter, after he returns to US (America), presents the resignation to the company, is clear the work connection, after the service relations combed was agile, can return to homeland, when the time comes he will fly directly Yanjing, to the Muye Science and Technology report. 晚饭过后,方旭东说可能需要一到两个月的时间来处理眼下的事情,他回美国之后就向公司递交辞职报告,然后把工作交接清楚,劳务关系梳理利索之后就可以回国了,到时候他会直接飞燕京,到牧野科技报道。 After the food, the Li Mu mood is excellent, does is the technical big cow that internet most lacks, now finally had first, had first, will have second and third, then can support huge internet to produce and create the firm big internet empire. 饭后,李牧心情大好,做互联网最缺的就是技术大牛,现在终于算是有了第一个了,有了第一个,就会有第二个、第三个,然后就能支撑起更加庞大的互联网产、缔造刚强大的互联网帝国。 After Fang Xudong walks, Li Mu said to Lin Qingya: Today's matter Qingya you have lasting achievements.” 方旭东走后,李牧林清雅说:“今天的事情清雅你功不可没啊。” Lin Qingya asked Li Mu: This is Fang Xudong very really fierce?” 林清雅李牧:“这个方旭东真的很厉害?” Li Mu nods: In the technical point is great, very good.” 李牧点了点头:“在技术层面是没得说,非常牛。” Lin Qingya said with a laugh: That is good, later I strive to look for expert of several like him to join our company again.” 林清雅笑着说:“那就好,以后我争取再找几个像他这样的牛人加入咱们公司。” Li Mu claps, said: Later you are Muye Science and Technology cho, chief human resources officer.” 李牧拍拍手,说:“以后你就是牧野科技的cho,首席人力资源官。” Lin Qingya said: You said that anything is anything, I definitely hit wherever he wants.” 林清雅说:“您说什么就是什么,我肯定指哪打哪。” Two people pace the asphalt road outside hotel, Li Mu asked: „Do you live? I deliver you to go back.” 两人踱步到饭店外的柏油路,李牧问:“你住哪?我送你回去。” Lin Qingya said: My tonight's train returns to Yanjing, tomorrow must return to the company to go to work.” 林清雅说:“我今晚的火车回燕京,明天要回公司上班了。” Li Mu asked: Isn't will go to work the day after tomorrow officially?” 李牧问:“不是后天才正式上班吗?” Lin Qingya said with a smile: I go back with several little girl of human resources one day ahead of schedule, make the preparation, is good to greet everyone to return to the post.” 林清雅笑道:“我跟人力资源的几个小姑娘提前一天回去,做做准备,好迎接大家重返岗位。” Li Mu nods, said: „The south is popular First Day that the year later goes to work sends the operation money pouch to the staff, I was have no way to go back early, you communicated with financial affairs, greeted, the day after tomorrow will give each staff to give eight hundred Yuan red packages for me, after being regarded as our company's first came back in the new year the operation money pouch.” 李牧点了点头,说:“南方流行在年后上班的第一天给员工发开工利是,我是没法这么早回去了,你跟财务沟通一下,打个招呼,后天代我给每一个员工发八百块钱红包,当做是咱们公司第一个新年回来后的开工利是。” Lin Qingya said: With your such boss is good, changed various giving staff benefits of law.” 林清雅说:“跟着你这样的老板就是好,变了法的给员工各种福利。” Li Mu said: Divides the benefit appropriately is one of natures a qualified boss most should have, person of keeping everything for oneself never possibly dominant, waits after next the spare-time university heat, you will discover that the bosses of innumerable keeping everything for oneself were walked team even/including Genqiao in the middle.” 李牧说:“适当分利是一个合格的老板最应该具备的质之一,吃独食的人永远不可能独大,等以后行业大热之后,你会发现无数吃独食的老板在之间被人把团队连根撬走。” The Lin Qingya nod said: I who you said can understand.” 林清雅点头说道:“您说的我能明白。” Li Mu walks while said: Said a real matter to you, I am also listen to an age to mention compared with some of my first-year university student friends.” 李牧边走边说:“跟你说一个真实的事情,我也是听一个年纪比我大一些的朋友说起的。” Lin Qingya follows side Li Mu, said: Please say.” 林清雅跟在李牧身边,说:“您请讲。” Li Mu beckons with the hand: You are older than me, does not need so to be always polite with me, we are not First Day knew, said the topic, a senior employee in company requested the company from 8000 to rise his wages to 10000, the company did not want, that senior staff left job, after he left job, the company human affairs found monthly salary 15000 people to replace him, but actually the sorrowful discovery, the firewood 15000 people, the working ability compared with that senior staff must the difference much, and other they find an ability this month before finally , when senior staff almost right candidate, gave the opposite party to start out. The pay has surpassed 20000.” 李牧摆摆手:“你比我大,不用老跟我这么客气,咱们也不是第一天认识,说回刚才的话题,一个公司的老员工要求公司把他的工资从8000涨到10000,公司不愿意,那名老员工就离职了,在他离职之后,公司人事找了一个月薪15000的人来代替他,但是却悲哀的发现,这个月薪15000的人,做事能力比那个老员工要差得多,最后等他们找到一个能力和之前老员工差不多的合适人选时,给对方开出的薪资已经超过了20000。” Lin Qingya purses the lips, said: This matter but actually also common, company own adjusting salary scales mechanism is not very mainly reasonable, the senior staff pay cannot come up, but from an outside move of new staff time, must according to latest market quotation initial price, will therefore often cause the rookie wages to be higher than the old person.” 林清雅抿了抿嘴,说:“这种事情倒也常见,主要还是公司自身的调薪机制不够合理,老员工薪资上不去,但从外面招新员工的时候,要根据最新的市场行情开价,所以往往会造成新人工资比老人高。” Li Mu smiles, said: Actually is not the adjusting salary scales mechanism is unreasonable, the basic issue is the management of company is excessively self-confident, thought that more will be the senior staff jumps over will not easily leave job, they think that the company he will bring can substitute part of payments for labor to the inertia and familiarity that this will be an extremely stupid ideological mode, as everyone knows the tree will move, person to move lives, team in the event of turbulent, to the company, losing will be immeasurable, therefore you must strive for the reasonable salary for the employee, and reasonable pay raise pattern, I do not hope that our company will be the company that an external monk can chant scripture, does not hope. Our company wants the passive big infusion of new blood once in a while, what I want is stable, only then we eliminate the unqualified staff, will not present the qualified staff to eliminate us.” 李牧笑了笑,说:“其实不是调薪机制不合理,根本问题是公司的管理层过度自信,觉得越是老员工越不会轻易离职,他们认为公司给他带来的惯性与熟悉感能够替代一部分劳动报酬,这是一种极其傻逼的思维模式,殊不知树挪死、人挪活,团队一旦发生动荡,对公司来说,损失无可估量,所以你一定要为公司员工争取到合理的薪资待遇,以及合理的涨薪模式,我不希望我们的公司是一个外来和尚会念经的公司,也不希望我们的公司每隔一段时间就要被动的大换血,我要的是稳定,只有我们去淘汰不合格的员工,绝不会出现合格的员工淘汰我们。” Lin Qingya serious nod: Chief Li you could rest assured that I will certainly keep firmly in mind.” 林清雅郑重点头:“李总你放心,我一定会牢记的。” Li Mu shows a faint smile: Several points trains, I send you to the station.” 李牧微微一笑:“几点的火车,我送你去车站。” 12 points, you did not need to deliver me, earlier went to the room to rest, I sat a while, waited for 11 points to go to the station.” “十二点,您不用送我了,早点回房间休息,我坐一会儿,等十一点就去车站。” Li Mu looked at the time, just nine points over. 李牧看了看时间,才刚刚九点出头。 Li Mu sees her to be penniless, then asked: Your baggage?” 李牧见她两手空空,便问:“你的行李呢?” Lin Qingya said: Checked in the receptionists.” 林清雅说:“寄存在酒店前台了。” Li Mu then beckoning with the hand of rashly: Walks, goes to my room rest a while, 11 points I send you to the station.” 李牧便不由分说的摆了摆手:“走,去我房间休息一会儿,十一点我送你去车站。” Lin Qingya at heart instantaneous one anxious, just wants to reject, but sees the Li Mu complexion to be sincere, does not seem like with oneself polite, then such as intrudes a panic fawn at heart immediately, hits her chest some rounds to hurt. 林清雅心里瞬间一紧张,刚想拒绝,但见李牧面色诚恳,不像是在跟自己客气,心里便立刻如闯入一头惊慌失措的小鹿,撞得她胸口都有些发疼。 To Li Mu, Lin Qingya is filled with all worships and admire, although she is Li Mu Senior Sister Senior Sister, big Li Mu several years old, but does not hinder her to have feelings to side young boss, in her opinion, Li Mu was really outstanding, outstandingly, even if selected from the 30-year-old man, could not pick up one to have Li Mu is so splendid. 李牧,林清雅满心皆是崇拜与爱慕,虽然她是李牧学姐学姐,大了李牧好几岁,但不妨碍她对身边这个年轻的老板产生一丝情愫,在她看来,李牧实在是太优秀了,优秀到即便是从30岁的男人里挑,也挑不出一个有李牧这般出色的。 Outstanding also even, the letting person who this boss also leads moves does not enlarge ones vision, the most important thing is, he shows solicitude for the staff, but also sympathizes the woman, previous family's the matter by the brain short circuit that suffers, in signing the situation of three years of option agreement, but also stupid runs to ask that he can leverage the stock, finally he is not only not angry, but also helps itself solve the present difficulty, whenever Lin Qingya looks at he, always felt this man perfect impeccable. 优秀也就算了,偏偏这个老板还帅的让人移不开眼,最重要的是,他体恤员工,还体贴女人,上次自己被家里的事情折磨的脑子短路,在签了三年期权协议的情况下,还愚蠢的跑去问他能不能把股份套现,结果他非但不生气,还帮自己解决了眼前的困难,所以每当林清雅看着他,总觉得这个男人完美的无可挑剔。 If really must select his problem, that was he too is also young this matter. 如果真要挑他一点毛病的话,那也就是他实在太年轻这件事了。 Lin Qingya greatly his 6-7 year, although also youth, but feels because of the issue of age at heart incomparably feels inferior, always has that Monarch to live me the old disconsolate feeling. 林清雅大他六七岁,虽然自己也正青春,但心里却因为年龄的问题而感到无比自卑,总是有那种君生我已老的惆怅感。 Li Mu has not thought actually, he regards as one of his trusted aides Lin Qingya, moreover is different from Kong Lingyu, Kong Lingyu wins in complete command prompt, but the ability is limited, but the Lin Qingya not only command prompt, is the most important thing is exceptional, has the ideological mode of a cut above the rest, although knows nothing about the technology, but is actually an excellent management type talent, has her, may guarantee behind Li Mu is not chaotic.( To be continued.) 李牧倒是没有多想,他把林清雅视为自己的心腹之一,而且和孔令宇不同,孔令宇在完全服从命令,但能力毕竟有限,可林清雅不但服从命令,最重要的是能力出众,有高人一等的思维模式,虽然对技术一无所知,但却是一个绝佳的管理型人才,有她在,可保李牧后方不乱。(未完待续。)
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