RINAPE :: Volume #4

#388: Joining

LNMTL needs user funding to survive Read More

Regarding the view of Fang Xudong, Li Mu approves of.[ 对于方旭东的说法,李牧十分赞同。[ He had long realized that Tieba (Post It) this community product is impossible to become the genuine core product, is unable to have the strong demand the product not to suit to the user is treated as the core, therefore he meets layout YY, prepares to take the Muye Science and Technology true core with the immediate Instant Messenger software. 他早就意识到贴吧这种社区产品不可能成为真正的核心产品,无法对用户产生强需求的产品都不适合被当作核心,所以他才会布局yy,准备用即时通讯软件来作为牧野科技的真正核心。 Fang Xudong can see that the Tieba (Post It) essence, sees the Tieba (Post It) soft rib, sees this technical talent to have the considerable profound opinion to the industry and to the product sufficiently. 方旭东能够看到贴吧的本质、看到贴吧的软肋,也足以见得这个技术型人才对行业、对产品都有相当深刻的见解。 Li Mu then asked him: „According to you looked, Muye Science and Technology does suit with what makes in the future the core of show/unfolds?” 李牧便问他:“依你看,牧野科技适合拿什么来做未来展的核心呢？” Fang Xudong hesitated for a moment, said with a smile: „This I may be unable to reach an agreement, if you made me say the strong demanded product in market purely, I can say a point my view actually, but you made me unify Muye Science and Technology, I feared the content that oneself said deviated the Muye Science and Technology actual situation.” 方旭东迟疑片刻,笑道:“这个我可说不好,你如果单纯让我说说市场上的强需求产品,我倒是能说一点自己的看法,不过你让我结合牧野科技来说的话,我怕自己说的内容偏离牧野科技的实际情况。” Li Mu said with a smile: „Chats casually.” 李牧笑道:“随便聊聊吧。” Fang Xudong said: „Actually, now the internet show/unfolds degree is just mature the internet world structure exploration, however on this structure, can make anything, perhaps who hard to imagination, on the present, the product of strong demand is all closely linked with the life and custom of user.” 方旭东说:“其实,现在互联网的展程度还只是刚刚把互联网世界构架探索成熟,但是在这个构架上,能够做出什么,恐怕谁都难以想象,就眼下来看,强需求的产品无一不和用户的生活、习惯息息相关。” „You said that the community is the strong demand? Its user viscosity is very big, possibly the user goes to Tieba (Post It) this place, can the eye not wink looks continuously for several hours, but the macroviscosity does not represent the strong demand, if he will have no way over the following several days Browsing, is unable to ascend 6 Tieba (Post It), he will not think that the life came under how tremendous impact.” “你说社区是强需求吗？它的用户粘度很大,可能用户来到贴吧这种地方,可以眼睛不眨的连续看好几个小时,但高粘度不代表强需求,如果他接下来的几天没法上网,无法登六贴吧,他也不会觉得生活受到了多么大的影响。” „Game is also the macroviscosity . Moreover the returns ratio is also quite high, but this product competes on internet are too many, moreover life span is not very long, the user will drain six months and one year later massively, cannot be counted is the strong demand.” “游戏也是高粘度,而且收益率也比较高,但这种产品在互联网上竞品太多,而且本身的寿命就不够长,用户在半年后、一年后会大量流失,就更不能算作是强需求了。” „In comparison, the search is the strong demand, once you leave the search function, an entire internet world to you probably darkness ; Immediately the Instant Messenger software is also the strong demand, the friends in friend and network in your reality here, leave it, you will become in the internet world exceptionally lonely......” “相比之下,搜索是强需求,一旦你离开搜索功能,整个互联网世界对你来说就好像一片漆黑;即时通讯软件也是强需求,你现实中的朋友、网络中的朋友都在这里,离开它,你在互联网世界会变得异常孤独……” Li Mu nods: „Search and immediate Instant Messenger software, truly are the internet user bend a finger/refers of strong demanded product now, speaking of these two domains, you thought that the computer security is the strong demand?” 李牧点点头:“搜索和即时通讯软件,现在确实是互联网用户屈一指的强需求产品,说到这两个领域,你觉得计算机安全算不算是强需求？” „Naturally calculates!” Fang Xudong said with a smile: „The market space of anti-virus software and firewall is big, but this strong demand is unable to realize the focus on sole product, seems each of us to need to eat meal, but not necessarily everyone eats the same thing, computer security market competes are too many, can only say that the demand truly is the strong demand, but to the enterprise, can only treat as the ordinary low frequency product to locate it, therefore I thought that any company, not possible to become top internet Corporation by the computer security.” “当然算！”方旭东笑道:“杀毒软件、防火墙的市场空间非常大,但是这种强需求不无法实现在单一产品上的聚焦,就好像我们每个人都需要吃饭,但未必所有人都吃同样的东西,计算机安全市场的竞品太多,只能说需求确实是强需求,但对企业来说,只能把它当做普通的低频次产品来定位,所以我觉得任何一个公司,都不可能靠计算机安全成为顶尖互联网公司。” At this point, Fang Xudong self-ridicules smiles, said: „Possibly my words, if passes on, many people will say that I am too extremely arrogant, but I thought that it of matter is this, the computer security software is a internet small fitting, seems like the localization of aerocyst in entire auto market: Very important, but in the entire car industry, the proportion of accounting for is too small.” 说到这里,方旭东自嘲一笑,说:“可能我刚才的话要是传出去,不少人会说我太狂妄,但我觉得事情的本身就是这样,计算机安全软件本身就是互联网的一个小小的配件,就好像气囊在整个汽车市场的定位:很重要,但在整个汽车产业里,占的比重太小。” Nod of Li Mu approval: „The market significance of computer security is not very truly big, regardless of makes what flower the security software, it is a use frequency very low product, although it is protecting the security of computer as before always, but to user level, user, when most normal use computers cannot think that he, he can the influence that the user has really be too low, to make the ecology based on the security software, the imaginary space is truly limited.” 李牧赞同的点了点头:“计算机安全的市场意义确实不够大,无论把安全软件做出什么花来,它依旧是一个使用频次很低的产品,虽然它无时无刻不在保护计算机的安全,但是对用户层面来说,用户在大多数正常使用电脑的时候根本就想不起来他,他能够对用户产生的影响力实在是太低了,如果想基于安全软件做生态,想象空间确实有限。” In the Li Mu brain first thinks when is the simultaneous/uniform tiger 36 o , 36 o user is highest 500 million, installed capacities 94% that accounts for the domestic p total, how many at that time his was the value? Delists before New York Stock Exchange, its total market value also less than 100 hundred million USD. 李牧脑子里先想到的就是齐虎36o,36o的用户最高时过5亿、装机量占国内p总数的94%,那个时候他的价值是多少？从纽交所退市之前,它的总市值还不到一百亿美元。 In this less than 100 hundred million USD trays, there is the 36 o security assistant and 36 o anti-virus, the 36 o cell phone assistant and 36 o browser, the search engine, the 36 o hardware, the 36 o commercial city wait/etc big piles of products, but same period Tencent is his almost 25 times. 这不到一百亿美元的盘子里,有36o安全助手、36o杀毒、36o手机助手、36o浏览器、搜索引擎、36o硬件、36o商城等等一大堆产品,可同时期的腾训是他的差不多二十五倍。 Therefore what Fang Xudong said is very right, makes the computer security the company, is impossible to become the apex, the 36 o user use viscosity is not high, most installing equipment users are even disinclined to register, the user value must miss one section compared with Tencent and Ali even Baidu, looks like in Li Mu, its hard to becomes the apex , because its core product is congenitally deficient, therefore it will never possibly stand with Tencent in the same magnitude, moreover more will only be flung is farther. 所以方旭东说的是很对的,做计算机安全的公司,不可能成为顶尖,36o用户使用粘度不高,大部分装机用户甚至都懒得注册,用户价值比腾训、阿里甚至百度都要差出一截,在李牧看来,它之所以难以成为顶尖,就是因为它的核心产品先天不足,所以它跟腾训永远不可能站在同一个量级上,而且只会被越甩越远。 Fang Xudong didn't expect Li Mu with is unexpectedly same in this point, moreover recognized that the computer security that oneself think the show/unfolds space is not very big, was at heart good to the impression of this young people several points, he is proud actually not, is not he denies the security issues, but thought that it is impossible to achieve extremely in a big way, but the Li Mu's viewpoint and also happen to hold the same view unexpectedly. 方旭东没想到李牧在这一点跟自己想的竟然一样,而且认定计算机安全的展空间不够大,心里对这个年轻人的印象又好了几分,倒不是他自负,也不是他否定安全领域,只是觉得它不可能做到极其大,而李牧的观点和自己竟也是不谋而合。 At this time, Li Mu also asked him: „Said Tencent and Baidu” 这时候,李牧又问他:“说说腾训和百度吧” Fang Xudong said with a smile: „You are quite many with the Tencent origin, first said that it, Muye Science and Technology although, at QQ Fishery these two things won Tencent and to win in q very attractively, many that but the Tencent QQ foundation actually be more reliable than Tieba (Post It), they now immediate Instant Messenger market share although is very high, but wing not yet plentiful, at this time rashly competed with some to be not quite sane in other domains and Muye Science and Technology, if they placed most energy QQ achieve are higher, made internet public relations truly the unmatchable product, few energy placed to match QQ this model of core product to do to extend, soon, it can. Becoming one in China top internet enterprise.” 方旭东笑道:“你跟腾训的渊源比较多,就先说说它吧,牧野科技虽然在q吧、qq渔场这两件事情上赢过了腾训而且赢得很漂亮,但是腾训qq的根基其实要比贴吧牢固的多,它们现在即时通讯的市场占有率虽然很高,但羽翼尚未丰满,这个时候冒然在其他领域和牧野科技竞争有些不太理智,如果他们把绝大多数的精力放在把qq做到更高,真正做成一款互联网社交的拳头产品,少量的精力放在搭配qq这款核心产品做延伸,用不了多久,它就会成为华夏顶尖互联网企业中的一员。” Smiling of Li Mu shows neither approval nor disapproval, asked: „Baidu?” 李牧不置可否的笑了笑,又问:“百度呢？” „Baidu occupied searched this situation, the Google present show/unfolds direction mainly bases on English search is a lord, purely from the current computer use population, English is most mainly also uses most language classifications, even if now Google wants to compete with the domestic market is not not possible with Baidu, Google will not do q like Tencent and QQ Fishery cannot attend to one thing without losing track of another thing, it must first establish itself in the overlord level position of English search, later might compete with Baidu, if Baidu were intelligent enough still enough diligently, before Google entered China, it should on become domestic top internet Corporation.” “百度占了强搜索这个先机,谷歌现在的展方向主要还是基于英文搜索为主,单纯从目前的计算机使用人口来说,英文还是最主要也是使用最多的语种,现在就算是谷歌想跟百度竞争国内市场都不可能,谷歌不会像腾训搞q吧和qq渔场那样顾此失彼,它必须先确立自己在英文搜索的霸主级地位,之后才有可能跟百度竞争,如果百度够聪明也够努力,在谷歌进入华夏之前,它应该就已经成为国内的顶尖互联网公司了。” The Li Mu heart said that is really an outstanding student, looked that the vision of issue is quite thorough, Google is incapable to have scruples the non- English search market now, therefore looks at Baidu will do will not worry greatly, but will continue to fight steadily the product of oneself most core achieves the pinnacle, when the core consolidated, will find the way to enter the markets of other countries again. 李牧心说果然是高材生,看问题的眼光相当透彻,谷歌现在就是无力顾忌非英语搜索市场,所以看着百度做大也不会着急,而是继续稳扎稳打把自己最核心的产品做到极致,等核心稳固了,再想办法进入其他国家的市场。 If Tencent also has this vision, they, at QQ Fishery these two matters will certainly not follow in q, the gene that thus it can be seen, Tencent follows has very much long time ago, just previous life the time, they do not have presently the appropriate following product, own appearance, planted several wild flowers by the path of Tencent show/unfolds probably, making them unable to repress lonely, ahead of time settles down to try to pick. 如果腾训也有这个眼界,他们一定不会在q吧、qq渔场这两件事上跟风,由此可见,腾训跟风的基因是很早就有的,只不过上辈子的这个时间段,他们没有现合适的跟风产品,自己的出现,像是在腾训展的道路旁种上了几朵野花,让他们按耐不住寂寞,提前驻足试图采摘。 Wholeheartedly wants to integrate subordinate Li Mu Fang Xudong, is asking him: „Has interest returning to homeland to unfold?” 一心想把方旭东纳入麾下的李牧,笑着问他:“有没有兴趣回国展？” Fang Xudong nods, said: „Has, but at present not very right opportunity.” 方旭东点了点头,说:“有是有,但眼下没有非常合适的机会。” Li Mu has not circled curved, extends the olive branch directly: „Can consider Muye Science and Technology?” 李牧也没绕弯,直接抛出橄榄枝:“要不要考虑一下牧野科技？” After Fang Xudong and Li Mu have chatted, is also good to the Li Mu's impression, but if really chatted the issue of employment, Muye Science and Technology to him, the attraction not too enough, he felt, the Muye Science and Technology following show/unfolds somewhat may feel weak, said again, by the Muye Science and Technology current product structure, oneself has no opportunity. 方旭东和李牧聊过之后,对李牧的印象也非常不错,但真要是聊到就业的问题,牧野科技对他来说,吸引力还是不太够,他本身就觉得,牧野科技的后续展可能会有些乏力,再说,以牧野科技目前的产品架构,自己没什么用武之地。 Thinks two people chatted are quite congenial, Fang Xudong to Li Mu had not said that these ostentation words and pleasantries, said directly: „Muye Science and Technology now good of very show/unfolds, but I am worried about its future show/unfolds space, another, if I join, you hope that what post me places?” 一想到两人聊得还比较投机,方旭东也就没跟李牧说那些排场话与客套话,直接说道:“牧野科技现在展的很不错,但我还是担心它未来的展空间,再一个,如果我加入,你希望把我放在什么岗位？” Li Mu shows a faint smile: „Boss sp ; Fang Xudong said: „ Muye Science and Technology present functional requirement mainly regarding which aspects? Tieba (Post It) following opens, is Game?” 李牧微微一笑:“bsp;方旭东说:“牧野科技现在的技术需求主要围绕着哪些方面？贴吧的后续开,还是游戏？” Li Mu beckons with the hand, a face sincere said: „To be honest, Happy Farm this Game, you should be able to look that which I attach great importance to its.” 李牧摆摆手,一脸正色的说:“说实话,开心农场这款游戏,你应该能够看出来我最重视它哪一块。” Fang Xudong nods saying: „User personal connection.” 方旭东点点头说:“用户人脉。” „Right.” Li Mu said: „Makes Game truly, I have another company shell, moreover I have bought Game to come back from South Korea, now is measuring in, this is on the other hand, I first introduce the Muye Science and Technology present matter with you, as you said that Tieba (Post It) is not truly suitable to take the core product, therefore I have been giving Muye Science and Technology to ferment a model of genuine core product, now has arrived at the last act, year later can in measure.” “没错。”李牧说:“真正做游戏,我有另外一个公司壳,而且我已经从韩国买了一款游戏回来,现在正在内测,这是另一方面,我还是先跟你介绍一下牧野科技眼下的事情,如你所说,贴吧确实不适合作为核心产品,所以我一直在给牧野科技酝酿一款真正的核心产品,现在已经开到尾声了,年后就可以内测。” Fang Xudong eye one bright: „What product can disclose is?” 方旭东眼睛一亮:“能透露一下是什么产品吗？” It looks like in Fang Xudong, since Li Mu denied Tieba (Post It) as the possibility of core, the true core that then he designates is certainly bigger than Tieba (Post It), may be immediate Instant Messenger, but Fang Xudong cannot affirm. 在方旭东看来,李牧既然否定了贴吧作为核心的可能,那么他选定的真正核心一定比贴吧还要大,有可能是即时通讯,但方旭东也不敢肯定。 Li Mu has not answered the Fang Xudong issue, but said: „I said to you again the layouts in other aspects, finally we said again you asked a moment ago my issue, you said in the strong demand to have the search a moment ago, has the public relations, there is a security, but does not have e-Commerce, has not paid the channel, in my eyes, these two are the big domains of strong demand.” 李牧没有回答方旭东的问题,而是说:“我再跟你说一下其他方面的布局,最后咱们再说你刚才问我的问题,你刚才说强需求里有搜索,有社交,也有安全,但是没有电商,也没有支付渠道,在我眼里,这两个都是强需求的大领域。” „e-Commerce will become the global business new pattern in the future, including but not limited to, retail and batch, custom-made as well as interstate e-Commerce, therefore the e-Commerce platform is imperative, possibly now seems like, e-Commerce also still at swaddling clothes, but it will certainly become the internet colossus in the future, the business model of any internet project, does not have the e-Commerce business model more direct and be clearer.” “电子商务将来会成为全球商业新模式,包括但不限于零售、批、定制以及跨境电商,所以电商平台势在必行,可能现在看起来,电子商务还尚在襁褓,但它将来一定会成为互联网的庞然大物,任何互联网项目的商业模式,都没有电子商务的商业模式更直接、更清晰。” „The rise of e-Commerce, can definitely need online to pay the support of channel, however online payment channel not only serves for e-Commerce, strict, the online payment channel will be internet most crucial part that will take out money from the user pocket, most internet projects need the profitability model, to have the profitability model, must have the necessary payment channel support, later will do e-Commerce, makes Game on internet, makes the information value-added service, needs on online to complete the payment, but will pay the channel to need enough technological strength support, needs to forge the bank relations, this also on meaning its threshold will be very high., It is not all enterprises can open, when the time comes they must seek for the public third-party payment channel to cooperate.” “电子商务的崛起,必然会需要线上支付渠道的支持,然而线上支付渠道又不只是为电子商务进行服务,严格来说,线上支付渠道将是互联网从用户口袋里掏钱的最关键一环,绝大多数的互联网项目都需要盈利模式,有盈利模式,就要有配套的支付渠道支撑,以后在互联网上做电商的、做游戏的、做信息增值服务的,都需要在线上完成支付,但是支付渠道需要足够的技术实力支撑,还需要打通银行关系,这也就意味着它的门槛很高,不是所有企业都能够自己开,到时候他们一定要寻找公开的第三方支付渠道来合作。” Fang Xudong hear silent, but looked in the Li Mu's look to add several bright colors, he now and Li Mu in had a consensus at heart, that is: Perhaps the Li Mu's technological strength is inferior to Fang Xudong, but understanding and vision of Li Mu to internet, absolutely above Fang Xudong. 方旭东听完沉默不语,但是看李牧的眼神中又更添了几道亮色,他现在和李牧在心里有了一个共识,那就是:李牧的技术实力或许不如方旭东,但李牧对互联网的理解和眼光,绝对在方旭东之上。 At this time, on the Li Mu face has the light self-confident smile, then said: „Paid the channel I to have, if you knew 3321, you will know Alipay, if you knew Alipay, I can tell you, 3321 and Alipay was I does, Alipay although was an independent company, but it in 3321 hatching, grew in Happy Farm, now has started is Shanda Legend provides the payment service, simultaneously it is also the pillar/backbone of my e-Commerce industry.” 这时,李牧脸上带着淡淡自信的笑容,接着说道:“支付渠道我已经有了,如果你知道3321,你会知道支付宝,如果你知道支付宝,我可以告诉你,3321和支付宝就是我做的,支付宝虽然是一个独立公司,但它在3321孵化,在开心农场成长,现在已经开始为盛大传奇提供支付服务,同时它也将是我电商产业的支柱。” „Speaking of e-Commerce, I will certainly start the e-Commerce business in the first half of this year, the domain name I registers ., Taobao net, washing of panning for gold, darling treasure.” “又说到电商,我在今年上半年一定会启动电商业务,域名我都注册好了,.,淘宝网,淘金的淘,宝贝的宝。” The Fang Xudong hear was scared, 3321 he has understood, at that time has not thought that but feels the creativity to be good, the technical point has no extraordinary thing, but hears this is Li Mu does, and heard that he used 3321 to hatch Alipay, Fang Xudong on the clothing/taking. 方旭东听傻眼了,3321他了解过,当时也没有多想,只是觉得创意不错,技术层面没什么了不起的东西,不过一听到这是李牧做的,并且听说他用3321孵化支付宝,方东旭就服了。 Li Mu works borrows the strength, to be linked together forever mutually, the engagement is close, with 3321 raises Alipay, raises Tieba (Post It) with Easy Music Network, raises Happy Farm with Tieba (Post It), but Happy Farm not only stimulated the Tieba (Post It) user, but also raises rapidly Alipay this payment channel magnitude, Alipay can provide the service for Happy Farm in turn, meanwhile can, even the value-added services of all products complete the support for later e-Commerce. 李牧做事情永远是相互借力、环环相扣的,彼此间衔接非常密切,用3321养支付宝,用易听网养贴吧,用贴吧养开心农场,而开心农场不但盘活了贴吧的用户,还把支付宝这个支付渠道量级迅提升起来,支付宝反过来又能为开心农场提供服务,同时还能为以后的电子商务、甚至所有产品的增值服务做好支撑。 Fang Xudong is filled with shocking looks at Li Mu, what monster ponders this young people secretly is, others start an undertaking in the internet domain, most fears is not dedicated, grasps a core to deep cut unceasingly may succeed, but he is not, he to himself layout so many products, could not have attended to one thing without losing track of another thing, his supply chain complements one another truly, moreover each other interweaves, making each product be able to become under the support of other products more powerful. 方旭东满心震惊的看着李牧,暗忖这个年轻人到底是个什么样的怪物,别人在互联网领域创业,最怕的就是不专注,抓住一个核心不断深挖才有可能成功,而他不是,他一口气给自己布局这么多产品,偏偏没有顾此失彼,他的产业链是真正相辅相成的,而且彼此交织,让每一个产品都能够在其他产品的支撑下变得更加强大。 This time Fang Xudong, had been subdued by Li Mu this young over ten -year-old young people truly, in the heart sighed that also had the awe, deeply exhaled the one breath, said: „Chief Li, I am willing to join Muye Science and Technology, or is your other any shell company.” 这个时候的方旭东,已经真正被李牧这个小自己十多岁的年轻人折服了,心中感叹又有敬畏,深深呼出一口气,说:“李总,我愿意加入牧野科技,或者是你其他的任何一个壳公司。” Li Mu heart next one happy, is asking him: „Don't you first ask the matter in salary?” 李牧心下一喜,笑着问他:“你难道不先问问薪资待遇方面的事情？” Fang Xudong shows a faint smile, said: „Listens to these that you said that I thought that does not need to discuss, you decide.” 方旭东微微一笑,说:“听完你说的这些,我觉得没必要谈了,你来定就可以。” Li Mu also asked: „You do not want to know, that climax that I most start to sell what is? Does not want first to know that what the Muye Science and Technology genuine core product is?” 李牧又问:“那你不想知道,我最开始卖的那个关子是什么？不想先知道牧野科技真正的核心产品是什么？” Fang Xudong said: „This should is the Muye Science and Technology core secret, should first join inquired again, was I was harebrained a moment ago.” Saying, Fang Xudong looks at Li Mu, shifting to a new subject, said: „I guess, should be the immediate Instant Messenger class product.”( To be continued.) 8 方旭东说:“这应该是属于牧野科技的核心机密,理应先加入再询问,刚才是我冒失了。”说着,方旭东看着李牧,话锋一转,又道:“不过我猜,应该是即时通讯类的产品。”(未完待续。)八
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