RINAPE :: Volume #4

#336: Making brilliant achievements

LNMTL needs user funding to survive Read More

Most recent several hours that QQ Fishery gets online, the data is magnificent. qq渔场上线的前几个小时,数据可谓辉煌。 By 5 : 00 pm, QQ Fishery gets online for eight hours, during this, 1000 ten thousand QQ user log in, among the log in users, over 70% users activated QQ Fishery. 截止到下午 5 点,qq渔场上线八个小时,这期间有一千多万qq用户登陆,登陆的用户中间,超过70%的用户激活了qq渔场。 Such powerful conversion rate, making entire Tencent one's blood bubbles up to the brim, everyone to hitting the chicken blood was the same, QQ Fishery can in such a short time, attraction such user, this result enough make him receive attention of entire internet industry. 这么强大的转化率,让整个腾训内部热血沸腾,所有人都跟打了鸡血一样,qq渔场能够在这么短的时间内,就吸引这么多用户,这份成绩已经足够使其受到整个互联网行业的瞩目了。 However, although QQ Fishery very fiery/popular, but, QQ Fishery fiery/popular, the Happy Farm impact on Muye Science and Technology is not unexpectedly big, the Muye Science and Technology user is continuing log in, to register and play Game, the Nikkatsu data and a last week time compares together, dropped less than 10%, this point makes Li Mu also somewhat unexpected. 不过,虽然qq渔场很火爆,但出乎意料的是,qq渔场的火爆,对牧野科技的开心农场冲击却并不是非常大,牧野科技的用户还是在持续登陆、签到、玩游戏,日活数据与上周一同一时间段比起来,下降了不足10%,这一点让李牧也有些意想不到。 It seems like the user in the inertia that Happy Farm fosters, will not be broken because of online of QQ Fishery, they branched out part of energy to experience this new QQ Fishery, because Happy Farm has played such a long time, had own ranking and own Game good friend, moreover there are the item(s) reward that unceasing registered to accumulate, once gave up, anything did not have. 看来用户在开心农场养成的惯性,并不会因为qq渔场的上线而被打断,他们只是分出一部分精力去体验了这款新出的qq渔场,但是因为开心农场已经玩了这么长时间,有自己的排名、自己的游戏好友,而且还有不断签到累积的道具奖励,一旦放弃,就什么都没有了。 To user, two Game can coexist some time, they will continue to play beforehand old Game, then branches out the energy to understand new Game, and screens after some time adaptation, they will basically make one finally to choose, at that time, can see the victory or defeat. 对用户来说,两款游戏在一段时间内是可以共存的,他们会继续玩以前的老游戏,然后分出精力来了解新游戏,经过一段时间的适应与筛选,他们基本上会做出一个最终选择,那个时候,才能看出胜败。 However, Tencent has started to cheer won, QQ Fishery obtained the approval of user, this to them, is Stage 1 victory. 不过,腾训已经开始欢呼胜利了,qq渔场取得了用户的认可,这对他们来说,已经算是第一阶段的胜利。 Li Mu was actually arranging own subordinate at this time, rapidly completed the online preparation of newest edition of Happy Farm, Li Mu does not want to wait till again tomorrow, 8 : 00 pm, renew the latest edition of Happy Farm officially, to present Happy Farm, absolutely is a big promotion. 李牧这个时候却在安排自己的手下,快速完成最新一版开心农场的上线准备,李牧已经不想再等到明天了,今天晚上八点,正式更新开心农场的最新版本,对现在的开心农场来说,绝对是一个大升级。 At this moment, is responsible for Guo Haiming of QQ Fishery project being high-spirited, the initial success of QQ Fishery, let see another world that he faced, the development objective of before, company all revolves QQ this model of software, everyone has not thought Tencent one day must make Game, but, QQ Fishery succeeded, conversion rate such high of user, making Guo Haiming realize the QQ true potential, had the user of such powerful conversion rate, the company made anything even more powerful, makes Game particularly. 此时此刻,负责qq渔场项目的郭海明意气风发,qq渔场的初步成功,让他面对的看到了另一番天地,以前,公司的发展目标全部围绕着qq这款软件,大家从来没想过腾训有一天也要做游戏,但是,qq渔场成功了,用户的转化率如此之高,让郭海明重新意识到qq的真正潜力,有这么强大转化率的用户,公司做什么都如虎添翼,尤其是做游戏。 His excited comes to the Executive young Brother Ma's office, knocks open the door, young Brother Ma sees is he, then asked with a smile: „What kind of, QQ Fishery this Game present data how?” 他心情激动的来到老总小马哥的办公室,叩开房门,小马哥一见是他,便笑着问道:“怎么样,qq渔场这款游戏现在的数据如何了？” Before young Brother Ma two hours, understood personally in the past, has seen the initial success of QQ Fishery, therefore also pays more attention to the QQ Fishery following data trend. 小马哥两个小时之前曾经亲自过去了解过,已经看出qq渔场的初步成功,所以对qq渔场后续的数据走势也就更加关注。 Guo Haiming gave young Brother Ma the data situation report, then added: „Chief Ma, I thought what our users transform are sincere is very high, if we attempt to develop Game, I thought that certainly can have very good prospect.” 郭海明将数据情况汇报给了小马哥,然后补充道:“马总,我觉得我们的用户转化率真的是非常高,如果我们尝试发展游戏的话,我觉得一定能有非常好的前景。” Small Brother Ma eyes one bright, said with a laugh said: „I came back from your side a moment ago, has been thinking that this issue, our user conversion rates are truly high, but is being QQ us not to realize this point wholeheartedly . Moreover, Muye Science and Technology Happy Farm, making me understand a truth, good internet Corporation, was impossible only to provide one product to the user, must do everything possible to make the user have the dependence in other domains to oneself, only by doing so, can constantly strengthen the user viscosity, firmly grasped the user in the hand.” 小马哥眼睛一亮,笑着说道:“我刚才从你们那边回来,就一直在想这个问题,我们的用户转化率确实很高,但一心在做qq的咱们自己都没有意识到这一点,而且,牧野科技的开心农场,让我明白了一个道理,一个好的互联网公司,绝不可能只向用户提供一种产品,一定还得想方设法去让用户在其他领域也对自己产生依赖,只有这样,才能不断的增强用户粘度,把用户牢牢把握在手里。” Saying, young Brother Ma was also saying: „With Muye Science and Technology, their Tieba (Post It) is the core business, Happy Farm matches the business, but you will discover, after Happy Farm gets online, not only developed this Game, what is more important, reliability that but also is tying up the Tieba (Post It) original user, although they now already Easy Music Network independent, but the support of Easy Music Network to Tieba (Post It) is also proper, even user log in is exchanges, this is also to Tieba (Post It) one support, but we lack this type of support exactly, QQ is our core business, our next, on regarding QQ . Makes the products of various necessary support, QQ Fishery is only its one, moreover QQ Fishery must compete continually with Happy Farm, I felt, at this time we can imitate another company, brings out a Game business again.” 说着,小马哥又道:“就拿牧野科技来说,他们的贴吧是核心业务,开心农场是搭配业务,但你会发现,开心农场上线之后,不但发展了这款游戏本身,更重要的是,还连带着把贴吧原本的用户捆绑的更加牢固,虽然他们现在已经把易听网独立了出去,但是易听网对贴吧的支撑也非常到位,甚至连用户登陆都是互通的,这也是对贴吧的一种支撑,但我们就恰恰缺乏这种支撑,qq是咱们的核心业务,咱们的下一步,就得围绕着qq,去做各种各样配套支撑的产品,qq渔场只是其一,而且qq渔场还要跟开心农场持续竞争下去,我觉得,这个时候我们可以模仿另外一家公司,再推出一款游戏业务。” Guo Haiming hastily asked him: „Chief Ma, what you said is which company?” 郭海明急忙问他:“马总,您说的是哪家公司？” Young Brother Ma pushed the eyeglasses, smiles: „Ourgame!” 小马哥推了推眼镜,神秘一笑:“联众！” „Ourgame!?” “联众！？” Guo Haiming surprised saying: „Do we want to make that seed/type Qi kind of Game platform? Ourgame now is the overlord level, do we compete to result in them hopefully?” 郭海明惊讶的说道:“我们要做那种棋牌类游戏平台？联众现在是霸主级啊,我们有希望竞争得过他们吗？” Young Brother Ma said with a smile slightly: „This was I said that a moment ago, to the necessary support of core business, you thinks, Happy Farm was the absolute overlord? But our QQ Fishery made the enormous progress, Ourgame truly is the overlord in chess sign Game, what is it biggest drawback? The biggest drawback is the service is unitary, if we make QQ Game Hall, after our users can realize logs in the QQ account number one time, can chat and can play QQ Fishery, can play Qi Game in QQ Game, this also be able also to conform together the good friend, can with own QQ good friend together play Qi, this be at any time convenient? Does Ourgame have this adequate and systematic service?” 小马哥微微笑道:“这就是我刚才说的,对核心业务的配套支撑,你想想,开心农场是不是绝对的霸主？可我们的qq渔场还是取得了极大的成绩,联众确实是棋牌游戏里的霸主,但它最大的弊端是什么？最大的弊端就是服务单一,如果我们做一个qq游戏大厅,我们的用户就能够实现一次登录qq账号之后,可以聊天、可以玩qq渔场,也可以在qq游戏里玩棋牌游戏,这还能把好友也一起整合进来,可以随时跟自己的qq好友一起玩棋牌,这多方便？联众有这种配套服务吗？” „......” The Guo Haiming hear of whole body blood circulations have not accelerated, success of QQ Fishery, not only gave him a feeling of unmatched in the world, makes young Brother Ma feel in own hand had a powerful in addition to hold the halo, had the huge QQ user base number, had the QQ strong delivery ability, they almost can make anything, Ourgame although was very fierce, but its user base number cannot compare QQ to be big, but also the user viscosity will not compare QQ to be strong, therefore, if QQ made QQ Game Hall, that Ourgame defensive ability, even compared with not on Muye Science and Technology. “没有……”郭海明听的浑身血液循环加速,qq渔场的成功,不但给了他一种天下无敌的感觉,也让小马哥觉得自己手里有了一个强大的加持光环,有庞大的qq用户基数在,有qq强大的投放能力在,他们几乎可以做成任何事情,联众虽然很厉害,但它的用户基数不会比qq大,而且用户粘度不会比qq强,所以,如果qq做出一款qq游戏大厅,那么联众的防守能力,甚至都比不上牧野科技。 Muye Science and Technology at least also has Tieba (Post It) and Easy Music Network, Ourgame besides Game, what but also there is? 牧野科技至少还有贴吧和易听网,联众除了游戏之外,还有什么？ Guo Haiming exciting asking: „Chief Ma, when does this plan prepare?” 郭海明兴奋不已的问:“马总,这个计划准备什么时候着手？” „Do not be anxious.” Young Brother Ma said with a smile: „We the unnecessary technical force have not made a big project development now, year ago the duty is bigger and stronger QQ Fishery, making it exceed Happy Farm even Happy Farm compels the dead end, the year later to come back us first internal discussion, strives to initiate a project in March, in the second half of the year gets online.” “不要急。”小马哥笑道:“咱们现在已经没有多余的技术力量来做一个大项目开发了,年前你的任务就是把qq渔场做大做强,让它超越开心农场甚至把开心农场逼到绝路,年后回来我们就先内部讨论,争取三月份立项,下半年上线。” According to the original path development, QQ Game must wait by 2003, because of Li Mu, because of Li Mu's Happy Farm, young Brother Ma's keen degree to the Game also promoted much, he currently has ahead of time the thoughts of imitating Ourgame. 按照原本的轨迹发展,qq游戏要等到2003年,但因为李牧,因为李牧的开心农场,小马哥对游戏的敏锐程度也提升了不少,他现在已经提前有了模仿联众的心思。 What is somewhat regrettable, he does not have immediately on the plan on QQ Game Hall, but was at a moderate pace platoon to the second half of the year, the object time that Li Mu's YY, got online was at the end of February or in early March, by that time, YY and YY liangs immediate Instant Messenger software, certainly will die, moreover Li Mu had very big assurance, dying was not oneself! 只是,有些遗憾的是,他没有立刻就上qq游戏大厅的计划,而是不紧不慢的排到了下半年,李牧的yy,上线的目标时间是二月底或者三月初,到那个时候,yy个即时通讯软件,一定会死一个,而且李牧有很大的把握,死的不是自己！ At this time, technical person in charge holds laptop, the pushing gate hurriedly came, saw young Brother Ma and Guo Haiming is sitting facing each other to chat, swallows the saliva, called two Chief Ma and Chief Guo, later said to Guo Haiming: „Chief Guo, Happy Farm made the announcement.” 这时,一个技术负责人托着一台笔记本电脑,急匆匆的推门进来,一见小马哥和郭海明正在对坐聊天,吞了吞口水,叫两声马总、郭总,随后对郭海明说:“郭总,开心农场发布公告了。” Asking of Guo Haiming surprise: „Issued what announced?” 郭海明诧异的问道:“发布了什么公告？” Technical person in charge hastily walks, places on the notebook two people front desks, said: „You look.” 技术负责人急忙走进来,将笔记本放在两人面前的办公桌上,说:“您看一下。” Guo Haiming and young Brother Ma look simultaneously to the laptop screen, on the screen Happy Farm Game interface, in Game interface most above is fluctuating a cartoon poster, above writes: „In view of the fact that the shameless peer's scarlet * bare * bare plagiarism to Happy Farm, Happy Farm decided that conducts the comprehensive upgrade at 8 : 00 pm to Game, with the shameless competitive path on, we are in the lead forever.” 郭海明和小马哥同时看向笔记本电脑的屏幕,屏幕上正是开心农场的游戏界面,在游戏界面的最上方浮动着一个卡通告示牌,上面写着:“鉴于无耻同行对开心农场赤*裸*裸的抄袭行为,开心农场决定于今晚八点对游戏进行全面升级,与无耻的竞争道路上,我们永远领先。” Without the designation scolded the surname, but who knows what Happy Farm this announcement said was, Guo Haiming contemptuously said: „Their 8 : 00 pm do renew? In short can such time, what positive result do to come?” 没指名骂姓,但谁都知道开心农场这段公告说的是谁,郭海明轻蔑的说:“他们今晚八点更新？这么短的时间内,能搞出什么名堂来？” Young Brother Ma said: „You pay attention, which movements having a look at them to have.” 小马哥说:“你多关注一下,看看他们都有哪些动作。” „Good!” “好！” ...... …… Because Li Mu blocks comprehensively online in view of the Happy Farm aggressive behavior, therefore online and nothing negative about Happy Farm, but after Happy Farm issues the announcement, actually online started a lively discussion, what everyone pays attention will not be Muye Science and Technology will promote Happy Farm to what appearance, what they will pay attention, can Muye Science and Technology pinch directly with Tencent. 由于李牧全面封杀网上针对开心农场的攻击行为,所以网上并没有什么关于开心农场的负面,而开心农场发出公告之后,却在网上掀起了一阵热烈讨论,不过大家关注的并不是牧野科技到底会把开心农场升级到什么样子,他们关注的是,牧野科技会不会跟腾训正面掐起来。 After all everyone can see, QQ Fishery was the imitation plagiarized Happy Farm, everyone did not need to guess also knows, in the announcement of Muye Science and Technology, that shameless peer, said was they. 毕竟大家都能看得出,qq渔场就是模仿抄袭了开心农场,大家不用猜也知道,牧野科技的公告里,那个无耻同行,说的就是他们。 The announcement that this brings denouncing, making Muye Science and Technology harvest the support of many netizen, the Happy Farm charge will no doubt affect the Game user who one batch are not willing to pay expenses, but the Happy Farm approach was also indisputable, Game was free, but item(s) with honest price tag displayed, you want to buy buy, how did not buy also no one you, to take responsibility by user completely. 这个带着声讨的公告,让牧野科技收获了不少网友的支持,开心农场收费固然会影响到一批不愿付费的游戏用户,但开心农场的做法也无可厚非,游戏免费,但道具明码标价,你想买就买,不买也没人把你怎样,完全由用户自己做主。 But QQ Fishery this approach truly was too easy to stimulate the sense of justice of user bursting, in addition had Zhao Kang to add fuel to the flames in the back, therefore online raised quickly tide that denounced QQ Fishery. 而qq渔场这种做法就确实太容易激发起用户爆棚的正义感了,再加上有赵康在背地里推波助澜,所以网上很快掀起了声讨qq渔场的浪潮。 However, denounced turns over to denounce, the QQ Fishery user simply has not come under any influence. 不过,声讨归声讨,qq渔场的用户根本没受到任何影响。 6 : 00 pm, the Tieba (Post It) official topped a post in major Tieba (Post It), the post accused the shameless act of some Shenzhen company severely, and enumerated many indictments of this/should company, besides imitating Happy Farm, the opposite party hired water army online to attack the Happy Farm evidence ahead of time, Tieba (Post It) gave around a series of users the stage screenshot, announced together with their post contents several hundred water army user registration from Shenzhen and log in ip, the discerning person understood at a glance, this was Shenzhen water army rallies together, but, but exactly, that company that imitated Happy Farm, in Shenzhen. 下午 6 点,贴吧官方在各大贴吧置顶了一个帖子,帖子严厉指责了深市某公司的无耻行径,并且列举了该公司的多项罪状,除了模仿开心农场之外,还有对方雇佣水军提前在网上攻击开心农场的证据,贴吧给出一连串的用户前后台截图,把几百个来自深市的水军用户注册、登陆ip连同他们的发帖内容都公布了出来,明眼人一看就知道,这是深市的水军群起而为之,而恰好,那个模仿开心农场的公司,就在深市。 These direct-viewing evidence chains demonstrate, the netizen is filled with righteous indignation immediately, many Internet users contacted internet these years, has not seen such shameless behavior, stole others' thing, while also instead bit others one...... 这些直观的证据链一展示出来,网友顿时义愤填膺,很多网民接触互联网的这几年,还从来没有见过这么无耻的行为,一边偷别人的东西,一边还反咬别人一口…… The popular indignation erupts again!( To be continued.) 民愤再次喷发！(未完待续。)
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