RINAPE :: Volume #4

#335: trump card of QQ fishery

LNMTL needs user funding to survive Read More

Experienced in 2002 the QQ user to know that this year QQ basically did not have the design aesthetic sense, their advertisement lo to even the typeface were most basic imitation Song, and use yellow made the unceasing frequent flash the effect, but from this point, can look the opposite party was impossible to plagiarize the Happy Farm essence, Happy Farm each visual detail in this year was extremely investigate, according to bottle gourd picture wooden scoop, but wants to transplant the design concept to other things on, effect nature on difference many. 经历过2002年qq的用户应该都知道这年头的qq基本上毫无设计美感,他们的广告lo到连字体都是最基本的仿宋,并且使用黄色做成不断频闪的效果,但从这一点上,就能看的出对方根本不可能抄袭到开心农场的精髓,开心农场的每一个视觉细节在这个年头都算是极其考究,依葫芦画瓢可以,但想把设计理念移植到其他东西上,效果自然就差了很多。 The although advertisement had gotten up, but Game has not gotten online, in this time node, at Tieba (Post It) and other website and forums, presented a lot of water army posts, content although has the difference respectively, but core is the same: Happy Farm carried out the charge to hurt the heart of user, now Tencent had/left QQ Fishery , and promise did not sell item(s), to maintain the fair Game environment, everyone should give up Happy Farm, fought in one place after another goes to QQ Fishery. 虽然广告已经上了,但游戏还没有上线,就在这个时间节点,贴吧和其他网站、论坛上,又出现了大量水军帖子,内容虽然各有不同,但核心点都一样:开心农场搞收费伤了用户的心,现在腾训出了qq渔场并且许诺不出售道具、维持公平的游戏环境,大家就应该放弃开心农场,转战到qq渔场去。 To such post, Li Mu is prepared early, the Zhao Kang core members are the Tieba (Post It) manager, can complete to delete the placard title to seal ip in front of own computer, in addition they massive water army move in each Tieba (Post It), discovered that reports immediately, then immediately to seal/confer drop, does not take one minute. 对这样的帖子,李牧早有准备,赵康的核心成员都是贴吧的管理员,在自家电脑前就能完成删帖封号封ip,再加上他们手下大量的水军在各个贴吧活动,发现一个立刻上报,然后立刻封掉,前后不需要一分钟的时间。 As for outside net, depended entirely on put up the cash, Zhao Kang has spent money to pound his own public relations relations, therefore even if now has no way to control directly, but gave the related docking people in these platforms, can still very good solved the problem. 至于外网,就全靠砸钱了,赵康早就用钱砸出了他自己的公关关系,所以现在就算是没法直接操控,但交给那些平台的相关对接人,也可以很好的解决问题。 In the Muye Science and Technology technical department everyone is ready in full battle array at the same time, scolds sound one piece. 牧野科技的技术部里所有人严阵以待的同时,也是骂声一片。 The competition turns over to the competition, you imitated me even, but also ran to remove my stage, this really went too far. 竞争归竞争,你模仿我就算了,还跑来拆我的台,这就实在太过分了。 Kong Lingyu said: „Boss, we seize the online opinion now, but cannot pinch their hard broad delivery, they use each dialog box advertisement to push QQ Fishery, it will get online the later estimate volume of users quickly.” 孔令宇说:“波ss,我们现在掐住网上的言论,但掐不住他们的硬广投放,他们用每一个对话框广告推qq渔场,它上线之后估计用户量很快就会起来。” Li Mu nods: „Others have the user, to have the channel, our net can block them outside, however on their products, we had no alternative, the delivery of their such big effort, can guarantee a point at least, most QQ users will certainly go to QQ Fishery to find out, the true contest on the product, looks at their QQ Fishery , compared with our Happy Farm, who who is weak, considering that they have awarded marks of QQ this model of immediate Instant Messenger software, we have Items Mall this to reduce the sub-item, we must far exceed him on the product, can make up for this lost/carrying two-sided disparity.” 李牧点点头:“人家自己有用户、有渠道,咱们在外网能拦得住他们,但是在他们自己的产品上,我们就无可奈何了,他们这么大力度的投放,起码可以保证一点,大部分的qq用户一定会去qq渔场一看究竟,不过真正的较量还是在产品上,就看他们的qq渔场,跟咱们的开心农场比起来,到底谁强谁弱,考虑到他们有qq这款即时通讯软件的加分项,我们却有道具商城这个减分项,我们必须要在产品上远超过他,才能弥补这一正一负的双面差距。” Kong Lingyu some worrying asked him: „Boss, you have not determined now, which plates we can upgrade to come out?” 孔令宇有些着急的问他:“波ss,你现在还没有确定,我们到底要更新哪些板块出来吗？” „Also no.” Li Mu beckons with the hand, said: „They got online, look at their product to make the decision is not late again!” “还没有。”李牧摆了摆手,道:“等他们上线,看过他们的产品再做决定不迟！” At exactly 9 : 00. 九点整。 Items Mall gets online 24 hours of data to come out, was 400 ten thousand Alipay payers, the message payer broke through 900,000 as before, but the overall spending also surpassed 9 million smoothly, but only surpassed several 10.000 Yuan odd changes. 道具商城上线24小时数据出炉,依旧是四百多万支付宝付费用户,短信付费用户突破了九十万,而总体消费金额也顺利超过了九百万,不过就只超出了几万块钱零头。 4 million payers are Li Mu most regard as important, he is satisfied with this result, but he simply does not have the time to celebrate, in an instant, QQ Fishery has gotten online. 四百万付费用户是李牧最最看重的,他对这份成绩已经非常满意了,只不过他根本没有时间庆祝,一转眼,qq渔场就已经上线了。 This moment that QQ Fishery gets online, demonstrated from the Tencent internal data, data request that simultaneously has 400,000, but their online users are about 580,000 people, such high request proportion, showed that this Game to the QQ user, the attraction is enough, at least had evoked the curiosity of most users successfully. qq渔场上线的这一刻,从腾训内部的数据显示,同时产生的数据请求有四十万,而他们的在线用户才不过五十八万人,这么高的请求比例,证明这款游戏对qq用户来说,吸引力还是足够的,最起码已经成功勾起了大部分用户的好奇心。 Li Mu also opened QQ Fishery in this moment, when more than ten seconds of load, above the QQ Fishery welcome interface screen, the Game background music is very vividly cheerful, but is quite convenient, confuses a small piece that di makes to broadcast repeatedly, after going , the user must first click on log in, log in has a prompt: log in regards as the default to clear QQ Fishery. 李牧也在这一刻打开了qq渔场,在十几秒钟的加载之后,qq渔场的欢迎界面跃然屏幕之上,游戏的背景音乐很欢快,但比较省事,就是迷di做的一个小段子反复播放,进去之后,用户要先点击登陆,登陆时有一个提示:登陆即视为默认开通qq渔场。 When Li Mu inputs own QQ and enters QQ Fishery, an appearance somewhat strange cartoon fisherman image jumped, prompts to be in the course stage. 当李牧输入自己的qq号、进入qq渔场的时候,一个长相有些奇怪的卡通渔民形象跳了出来,提示进入教程阶段。 Design of entire Game very knockoff, although was also similar to Happy Farm, selected the development method of cartoon, but element vision design, matched colors, coordination and other aspects, with the Happy Farm disparity was very big. 整个游戏的设计很山寨,虽然也跟开心农场差不多,采用了卡通的展现方式,但无论是元素视觉设计,还是配色、协调性等方面,跟开心农场的差距还是很大。 Because the Game subject is a fishery, therefore in the demonstration of vision somewhat makes the person logic not accept clear, the screen is so big, fishery that each is divided into the scrap also on half matchbox size, but each investment fry, inside grows, is actually a nest, altogether six small fish, the element of Happy Farm use plants various crops on the land, therefore in each growth phase of crops, the picture added slight swinging in the static condition, for example the leaf of plant will be slow gently, and orderly movement, by the person looks at very comfortable nature. 游戏的主题因为是渔场,所以视觉的展示上就有些让人逻辑接受不清,屏幕就那么大,每一个分成小块的渔场也就半个火柴盒般大小,但每一次投入鱼苗,里面生长的,却是一窝,一共六条小鱼,开心农场使用的元素是在土地上种植各种农作物,所以在农作物的每一个生长阶段,画面只是在静止的状态上加了细微的摆动,比如植物的叶子会非常缓慢轻柔且有规律的运动,让人看着非常舒服自然。 But the QQ Fishery picture on some pits, possibly was the designers considered that the fry was **, throwing down, if stayed in motionlessly that is too strange, therefore designed six fries to make the clockwise motion along the middle zero point, one after another, somewhat looked at the person to feel dizzy...... 但qq渔场的画面就有些坑了,可能是设计人员考虑鱼苗是**,丢下去如果呆在那一动不动太奇怪,于是就设计成六条鱼苗沿着中间的原点做顺时针运动,一圈一圈,看得人有些眼晕…… Straight shaking the head that Li Mu looks, it seems like Tencent also worried, otherwise not possible obviously not to put truly after the product of polish such a, but carefully studies this Game, its Game construction was very actually complete, , to promote and steals from the basic logic and to the element of Game the interactive design of vegetable/dish help, to arrive at list, demonstration and other again the sectors, basically has no difference from Happy Farm. 李牧看的直摇头,看来腾训也是着急了,不然不可能把这么一个明显还没真正经过打磨的产品放出来,不过仔细研究一下这款游戏,它的游戏架构倒是很完整了,从游戏的基本逻辑、到元素、升级、偷菜帮忙的互动设计、再到榜单、展示等方面的版块,基本上和开心农场没什么差别。 Li Mu tries to raise the fry several fisheries, the fry group that result several turn circle unceasingly makes him really feel that somewhat accepts incompetently, but this possibly is also only the view of his successor, now has not experienced the users of later generation these internet products of all forms, should extremely not be puzzled in this issue. 李牧试着把几块渔场都养上鱼苗,结果好几个不断转圈的鱼苗群让他实在感觉有些接受无能,不过这可能也只是他这个后来人的看法,现在没有经历过后世那些形形色色互联网产品的用户,应该不会在这种问题上太过纠结。 In fact also truly such as Li Mu said, the user to the QQ Fishery knockoff outward appearance too big feelings, has not come to realize, discovered that this Game is like Happy Farm on the overall construction, because there is an experience of Happy Farm, therefore they play this Game time very easy seat of honor. 事实上也确实如李牧所说,用户对qq渔场山寨的外观并没有太大的感触,进来体会一下,发现这种游戏在整体架构上和开心农场一样,因为有了开心农场的经验,所以他们玩这款游戏的时候非常容易上手。 They discovered the interesting place, tries to play Game time, on a sidebar ranking small star glitters suddenly, then pops up a prompt: „Your good friend: xxxx has also cleared QQ Fishery, looks to his fishery in quickly! The click has to like propriety!” 紧接着,他们就发现了有趣的地方,试玩游戏的时候,侧栏排行榜上面的一颗小星星忽然闪烁起来,然后弹出一个提示:“您的好友:xxxx也已经开通了qq渔场,快到他的渔场里看一看吧！点击有好礼哟！” Afterward, so long as the user clicks clears the QQ Fishery good friend head picture newly, can enter to his fishery interface, will then see the prompt that a valuable box starts, ding-dong, opens the valuable box, inside is the random reward of fish food or the gold coin and experience. 随后,用户只要点击新开通qq渔场的好友头像,就能够进入到他的渔场界面,然后就会看到一个宝箱开启的提示,叮咚一声,打开宝箱,里面就是鱼食或者金币和经验的随机奖励。 From the beginning, the QQ user also discovers a prompt occasionally, quick, this prompt became somewhat is close, because more and more QQ users came to try to play, all they have cleared the QQ Fishery good friend to receive this prompt, 100% in their fishery will open a valuable box, then the user the user who started to invite these not to get online the activation on own initiative hurries to activate, therefore also welcomed a wave of activation peak. 一开始,qq用户还只是偶尔发现一条提示,很快,这种提示就变得有些密切起来了,因为越来越多的qq用户进来试玩,所有他们已经开通qq渔场的好友都会收到这种提示,也都会在他们的渔场里100%打开一个宝箱,然后用户就开始主动邀请那些还没有上线激活的用户赶紧激活,于是就又迎来一波激活高峰。 Li Mu pounds on the table to stand up, has a scare the people of technologies division, at this time, Li Mu stern-faced said: „Most fears is this type of thing! They were too clear to oneself advantage, came up on the direct utilization QQ user already the personal connection that accumulated fosters, this looks at had the feeling that the good friend joined unceasingly, the psychology to user can have a very powerful sense of belonging, more good friends joined, they more were interested in this Game!” 李牧一拍桌子站起身来,把技术部门的人都吓了一跳,这时候,李牧一脸严峻的说:“最怕的就是这种东西！他们对自己的优势太清楚了,一上来就直接利用qq用户早已经积累养成的人脉,这种不断看着有好友加入进来的感觉,对用户的心理能够产生一个非常强大的归属感,越多好友加入,他们对这个游戏就越感兴趣！” Product Director Chen Wenqiang face depressed saying of Tieba (Post It): „This is they biggest advantage, if our YY can get online at this time is good!” 贴吧的产品总监陈文强一脸郁闷的说道:“这是他们最大的优势,咱们的yy要是能在这个时候上线就好了！” Li Mu beckons with the hand: „YY gets online must most quickly the waiting till year later, if we cannot withstand the QQ Fishery pressure, once our Happy Farm users drain massively, the plan of our YY will be greatly affected.” 李牧摆摆手:“yy上线最快也要等到年后,如果我们顶不住qq渔场的压力,一旦我们的开心农场用户大量流失,我们yy的计划就会受到极大的影响。” Be responsible for the flash development technical person in charge Sun Jianfei saying: „Now Chief Li, we can do only has two directions: Renews Game, to fight the opinion warfare!” 负责flash开发的技术负责人孙剑飞开口说道:“李总,咱们现在能做的只有两个方向:更新游戏、打舆论战！” Nod of Li Mu approval, asked him: „Renews about Game, what idea do you have?” 李牧赞同的点了点头,问他:“关于游戏更新,你有什么想法？” Sun Jianfei said: „Actually our present Game function reserve is very strong, Tencent is not the opponent, the key is we must consider now, which functions with comes out, cannot put out too, because takes are too many, after the opposite party studies all of a sudden, our advantages cannot maintain are too definitely long, we can only like Chief Li you earliest time to we said that little puts out the new function, lets the opposite party in process that continuously in going all out to pursue painstakingly.” 孙剑飞说道:“其实咱们现在的游戏功能储备已经很强了,腾训根本就不是对手,关键是咱们现在得考虑好,拿哪些功能出来,不能一口气拿出太多,因为拿的太多,对方一下子学习到之后,我们的优势肯定保持不了太久,我们只能像李总你最早的时候跟我们说的那样,一点点的拿出新功能,让对方一直在拼命苦追的过程中。” Li Mu nods: „Jianfei, you continue.” 李牧点点头:“剑飞,你继续。” Sun Jianfei also said: „Now most important is we puts out what function to come and them competes, I felt, we biggest disadvantage was the social personal connection, although our users has established the huge personal connection circle in our Game now, because we did not have the immediate Instant Messenger software to come for the personal connection of user to make the carrier, but among the good friends of Tencent user can directly conduct very convenient quick immediate Instant Messenger through QQ, therefore in the competitiveness of personal connection, our overall strengths compared with on Tencent, now, we on does not put out to make up for the function of this link, by our users and users between alternately. Moves, moreover fast moves!” 孙剑飞又说:“现在最重要的就是我们拿出什么功能来跟他们竞争,我个人觉得,我们现在最大的劣势就是社交人脉,虽然我们的用户在我们的游戏里已经建立起了庞大的人脉圈,但是因为我们没有即时通讯软件来为用户的人脉做载体,而腾训用户的好友之间可以直接通过qq进行非常方便快捷的即时通讯,所以在人脉的竞争力上,我们的总体实力还是比不上腾训,现在,我们就得拿出弥补这个环节的功能,让我们的用户和用户之间的交互动起来,而且是快速的动起来！” Li Mu looks at he, said: „In this case, we must put out our Game duty system, and user traded system.” 李牧看着他,说:“这样的话,我们就得拿出我们的游戏任务系统,以及用户交易系统了。” Game duty system, is Li Mu imitates Hao123 yday Hay Day, to an automobile delivering goods sector that this Game builds, the user purchases the pickup truck, can come from the system order, but system will request various categories to him the products, making he very difficult complete independently, at this time, the open user traded again, each user can on own shelf, various on the shelf types of cargo and marked price sell, as the matter stands, the user to complete the task, obtains a higher reward, will go to the store of good friend to sweep the goods, purchases various types of goods, among the users compared alternately all of a sudden was pure before. Steals the vegetable/dish and help weeding and insect disinfestation, promoted many times. 游戏任务系统,就是李牧模仿hayday的卡通农场,给这款游戏打造的一个汽车送货版块,用户购买小货车,就能够得到来自系统的订单,但是系统会向他要求各种类别的产品,使得他很难自己独立完成,这个时候,再开放用户交易,每个用户可以在自己的货架上,上架各种货物并标价出售,这样一来,用户为了完成任务、得到更高的奖励,就会去好友的商店里扫货,购买各种物品,用户之间的交互一下子就比之前单纯的偷菜、帮忙除草、杀虫,提升了许多倍。 Sun Jianfei said to Li Mu: „Chief Li, I felt now most suitable opening is these two functions, once we opened these two functions, our users will realize that very interesting good friend transaction, the good friend cooperation and system duty , the Game sociality one was raised in this case!” 孙剑飞对李牧说:“李总,我觉得现在最适合开放的就是这两个功能,一旦我们开放了这两个功能,我们的用户就会体会到非常有意思的好友交易、好友协作以及系统任务,这样的话,游戏的社交性一下就提升了许多！” Li Mu nods, asked others: „Your meanings?” 李牧点了点头,问其他人:“你们的意思呢？” Others also expressed the support, actually after all now everyone can see own weak area in, weak area at users among interactive insufficient, communication was impeded, but YY is unable to get online temporarily, the communication issue is very difficult to be solved immediately, but strengthened interactive, can make up for this issue. 其他人也都纷纷表示赞同,毕竟现在大家都看得出自己的短板究竟在哪,短板处在用户之间的交互不够、沟通不畅,但是yy暂时无法上线,沟通问题很难立刻解决,但是增强交互,就能够弥补这个问题。 Therefore, Li Mu says: „Is coordinated by Jianfei, immediately starts to prepare the edition to renew, this we not only need open these two functions time, but must open the pet function, raising the function of dog takes!” 于是,李牧开口说道:“由剑飞牵头,立刻开始准备版本更新,这一次我们不但要开放这两个功能,还要开放宠物功能,把养狗的功能拿出来！” Raising the dog is one item(s) in farm, once opens, the user can purchase Dog House (Kennel) and seven taiping heavenly kingdom civil service examinations of purchase most preliminary hunting dog with the gold coin with the time, but the hunting dog true purchase, must through reward juan, a reward ticket unable to use the gold coin, or with the cash purchase, can only through making the duty is rewarded, each automobile order duty, besides will give the user feedback gold coin, experience as well as random item(s), but also rewards user certain point juan, will save makes the point ticket of duty, can buy one truly forever own hunting dog. 养狗是农场里的一种道具,一旦开放,用户就可以用金币购买狗窝、购买最低级猎狗的七天试用期,而猎狗真正的购买,要通过奖励点劵,奖励点券是无法用金币,或者用现金购买的,只能通过做任务得到奖励,每一个汽车订单任务,除了会给用户回馈金币、经验以及随机道具之外,还会奖励用户一定的点劵,积攒做任务的点券,才能真正买一条永远属于自己的猎狗。 But the use of hunting dog is very big, it can, when the good friend steals the vegetable/dish plays two roles, the quantity when one type is to reduce them steals vegetable/dish steals away, one type is to let them immediately the falling gold coin. 而猎狗的用处很大,它可以在好友过来偷菜的时候起到两种作用,一种是减少他们偷菜时偷走的数量,一种是让他们随即掉落金币。 For example, the user A corn was ripe, the good friend steals away, each place can steal away six corn generally, because of the hunting dog, only stole away 4, but the user when sees the quantity demonstration, is not pure 6 turns into 4, but 4 wrote 4 ( 6-2 ) to tell him clearly, you can steal away six, because others have the dog, therefore you can only steal away four, this can stimulate the user who steals the vegetable/dish also to have a hunting dog. 例如,用户a的玉米熟了,好友偷走的时候,每块地一般可以偷走六根玉米,但因为猎狗在,只偷走了四根,而用户在看到数量显示的时候,可不是单纯的把六变成四,而是把四写成4(6-2)明确告诉他,你本来可以偷走六个,但因为人家有狗,所以你只能偷走四个,这样就能刺激偷菜的用户也想要有一条猎狗。 But random falling gold coin, is because the vowing ceremony to stealing vegetable/dish launches the attack, bites one, will appear Similarly -25 the inscription of gold coin, telling them is because was nipped by the dog, therefore fell 25 gold coins. 而随机掉落金币,则是因为狗会对偷菜者发动攻击,咬一口,会出现类似-25金币的字样,告诉他们是因为被狗咬,所以掉了25个金币。 However hunting dog function interesting two points , a rank higher dog was first easier-to-use, but purchases the point ticket that needs is also more ; Second, the dog grain does not open the gold coin and cash purchase, similarly can only use a ticket, but once the dog did not have the dog grain to have no way to play the role, in this case, the dual stimulation users made the duty, to gain a ticket, but stimulates they made the duty crazily at the same time, was exciting their crazy made various product transactions with the good friend. 不过猎狗这个功能有意思的两点来了,第一,级别越高的狗越好用,但购买所需的点券也就越多;第二,狗粮不开放金币和现金购买,同样只能用点券,而狗一旦没了狗粮就没法发挥作用,这样的话,双重刺激用户做任务、赚点券,而刺激他们疯狂做任务的同时,更是刺激他们疯狂的跟好友做各种产品交易。 In brief is Li Mu's Happy Farm, each function, each link and each item(s) are linked together, the clue that overlapping buckles unceasingly mutually forms a solid invisible big net finally, but its net lives stubbornly, is the viscosity and loyalty of user!( To be continued.) 总之就是李牧的开心农场,每一个功能、每一个环节、每一个道具都是环环相扣的,不断相互交叉相扣的线索最后形成一道结实的无形大网,而它死死网住的,就是用户的粘度与忠诚度！(未完待续。)
To display comments and comment, click at the button