RINAPE :: Volume #4

#331: Does not belong to you

LNMTL needs user funding to survive Read More

Because " MU Online / miracle mu » present has not completed any country's authorization, therefore Webzen to being authorized the concept of expense somewhat is fuzzy. 由于《奇迹mu》现在还没有完成任何一国的授权,所以网禅内部对授权费用的概念还有些模糊。 To at present RMB to the won probably about 1 : 170 exchange rate, Kim Yoo Quan think four, 50 million won commission fees enough have made him satisfy, the key of issue in the share proportion of operation, the basis that this will make money in the future continuously. 以目前人民币对韩币大概1:170左右的汇率,金佑权觉得四、五千万韩币的代理费就已经足够让他满意了,问题的关键是在运营的分成比例上,这才是日后源源不断赚钱的根本。 Originally, the psychological expectation of Kim Yoo Quan is four, 50 million won commission fees, every year about 20% operation net profits are divided, in the initial price, he will open appropriately high, leaves the China person negotiating space. 原本,金佑权的心理期望是四、五千万韩币代理费,每年20%左右的运营净利润分成,不过在开价的时候,他会适当开高一点,留给华夏人一点砍价的空间。 However, this morning after 9 o'clock to company, he starts to watch the Happy Farm Items Mall online situation immediately, is the Game person, most pays attention to two data to others' Game, the user and running water, he has known yesterday Happy Farm present subscriber, now he only wants to know, actually this simple Game can make how much running water to come out. 不过,今天早晨九点钟到了公司之后,他就立刻开始关注开心农场道具商城的上线情况,做游戏的人,对别人的游戏最关注两个数据,用户和流水,他昨天已经知道了开心农场现在的用户数量,现在他只想知道,这个简单的游戏究竟能够做多少流水出来。 At exactly 10 : 00 times, Lin Qingya has sat in the Webzen conference room, but Kim Yoo Quan has not actually passed with her immediately meets, but is that China engineer treats in the same place, is waiting for the hearsay from China. 十点整的时候,林清雅已经坐在了网禅的会议室内,但金佑权却并没有立刻过去跟她见面,而是和那个华夏的工程师待在一起,等待着来自华夏的小道消息。 One hour, Muye Science and Technology made 1 million running water, this data although not public, but Muye Science and Technology has not requested in strictly to keep secret, the Game real running water cannot keep, industry in company and competitor will certainly do everything possible to clarify, therefore now the charge Game running water basically is the semiopen condition, perhaps online cannot search for the data directly, but asks a professional to inquire casually, can know that some Game Game running water probably is what situation. 一个小时的时间,牧野科技就做了一百万流水,这个数据虽然没有公开,但牧野科技本身并没有要求内部严格保密,游戏的真实流水是藏不住的,业内的公司、竞争对手一定会想方设法弄清楚,所以现在收费游戏的流水基本上都是半公开状态,网上或许直接搜不出数据,但随便找个业内人士打听一下,都能够知道某款游戏的游戏流水大概是个什么情况。 Webzen that engineer from China, happen to university that Yanjing read, studied was the computer science speciality, most schoolmates took office in Zhongguancun, therefore asked somebody to inquire, basically clarified. 网禅那个来自华夏的工程师,正好是在燕京读的大学,学的就是计算机专业,大部分同学都在中关村就职,所以托人一打听,就基本弄清楚了。 When Kim Yoo Quan knew, Happy Farm Items Mall gets online running water within one hour to achieve 1 million, when payment population also over 1 million, startled almost could not speak. 当金佑权得知,开心农场道具商城上线一个小时内的流水达到一百万,付费人数也超过一百万时,惊的几乎说不出话来。 «MU Online / miracle mu» so far, the payers in South Korea has not broken through 1 million, others flash Game, just started the first hour of item(s) sale, over 1 million payers, and produced over 1 million running water. 《奇迹mu》到目前为止,在韩国境内的付费用户都还没有突破百万,人家一款flash游戏,刚开始道具销售的第一个小时,就有超过一百万的付费用户,并且产生了超过一百万的流水。 This has not made Kim Yoo Quan most shocking, those who most make him shock: Happy Farm the charge ideas of Items Mall and other Online Games are different, other Online Games are basically all selling the Game time, now in other words, everyone plays also plays most basic link that Game must collect fees, generally will propose two consumption models to the user, one is a second of card, one is the moon/month card, a amount of although second of card and moon/month card in the RMB about 20-30 Yuan, but a second of card or the moon/month card, now are only the short-lived businesses of Game Company. 这还不是让金佑权最震惊的,最让他震惊的是:开心农场的道具商城和其他网游的收费理念都不一样,其他的网游基本上全都是在出售游戏时间,也就是说,现在大家玩的还都是玩游戏要收费的最基础环节,一般都会给用户提出两种消费方式,一个是秒卡,一个是月卡,虽然一张秒卡、月卡的金额都在人民币20-30元左右,但无论是秒卡还是月卡,现在都只是游戏公司的一锤子买卖。 If the users bought a second of card, that before the second number uses up, he again in Game will not produce any cash to spend, even if there are still achieves with the players in private, Game Company is not controllable ; 用户如果买了秒卡,那么在秒数用完之前,他绝不会再在游戏里产生任何现金消费,就算有也是与玩家之间私下达成的,游戏公司不可控; If the users bought moon/month of card are also likewise, this month, or was within this purchase cycle, he will not have any cash expense in Game again. 用户如果买了月卡也是同理,在这个月,或者是这个购买周期之内,他也不会再在游戏里产生任何现金消费。 But Happy Farm does not play, he to the user gathers basically does not play the Game expense, but provides various charge item(s) to the user, the guest unit price far inferior second of card or Point card of although single expense are so high, but the key is, this thing is a bottomless pit, spending the 10 cents is it, spending 10,000 to be even more is also it, its expense does not have the cycle to limit, and sets no ceiling limit, the imaginary space was really big. 可开心农场不这么玩,他不向用户收取最基本的玩游戏费用,而是向用户提供各种收费道具,虽然单次消费的客单价远不及一张秒卡或者点卡那么高,可关键是,这玩意就是个无底洞,花一毛钱是它,花一万块甚至更多也是它,它的消费没有周期限制,并且上不封顶,想象空间实在是太大了。 This fees model, basically subverted the traditional cognition of Kim Yoo Quan to Game charge, he started to produce for several points to worship to Muye Science and Technology, has a heart of awe, he arrived at the conference room and Lin Qingya meets, In short first for own was late to apologize. 这种收费模式,基本上颠覆了金佑权对游戏收费的传统认知,他开始对牧野科技产生了几分崇拜,怀揣着一颗敬畏的心,他来到会议室和林清雅见面,第一句话就先为自己的迟到而道歉。 Lin Qingya has not cared the opposite party late these minutes, natural smiles, later has not entered the subject immediately, but inquires Kim Yoo Quan: „Did Mr. gold/metal have to try to understand Happy Farm yesterday?” 林清雅并没将对方迟到的这几分钟放在心上,大方的一笑而过,随后也没有立刻进入正题,而是询问金佑权:“金先生昨天有没有试着了解一下开心农场？” Mentioned Happy Farm, on the face of Kim Yoo Quan was difficult to cover surprisedly: „Oh, I found an engineer from China yesterday, making him demonstrate and explain Happy Farm this Game to me, it was really good! hard to imagines Game also to do that really had the imagination.” 一提到开心农场,金佑权的脸上就难掩惊讶:“喔,我昨天找到一个来自华夏的工程师,让他给我演示、讲解了一下开心农场这款游戏,它实在是太棒了！难以想象游戏还能够这么做,实在是太有想象力了。” Lin Qingya said with a laugh: „Happy Farm starts to collect fees today, but unlike " MU Online / miracle mu » fees model of your firm, this does not know that Mr. gold/metal did pay attention?” 林清雅笑着说:“开心农场今天开始收费了,不过跟贵公司的《奇迹mu》收费模式不一样,这个不知道金先生关注到了没有？” Kim Yoo Quan nods: „I paid attention, had the new idea.” 金佑权点点头:“我关注到了,非常有新意。” Lin Qingya shows a faint smile, said: „The success of Happy Farm, Game are an aspect, Tieba (Post It) tens of millions users is on the other hand, our Storm Entertainment has not made the Game development temporarily, therefore we do not have our end roaming, but we have with the Happy Farm same user base now, is tens of millions Tieba (Post It) users, therefore, I believe that if our Storm Entertainment can attain an outstanding end roaming, then we can the end roaming, make as before succeed like Happy Farm.” 林清雅微微一笑,说:“开心农场的成功,游戏自身是一方面,贴吧数千万用户是另一方面,我们暴风娱乐暂时还没有做游戏开发,所以我们没有自己的端游,不过我们现在拥有和开心农场一样的用户基础,也就是数千万贴吧用户,所以,我相信,如果我们暴风娱乐能够拿到一款优秀的端游,那么我们依旧可以把端游,做得像开心农场一样成功。” Saying of Kim Yoo Quan approval: „This point I do not doubt, you have the best user base, we have best client side Game, this point, we are supplementary ; But your main attack China market, our main attack South Korea market, this point, we also do not have the direct conflicts of interest, therefore, I thought that we have the opportunity cooperation.” 金佑权赞同的说道:“这一点我丝毫不怀疑,你们有最好的用户基础,我们有最好的客户端游戏,这一点上来说,我们是互补的;而你们主攻华夏市场,我们主攻韩国市场,这一点来说,我们又没有直接的利益冲突,所以,我觉得我们是非常有机会共同合作的。” Lin Qingya nods with a smile, asked Kim Yoo Quan: „Mr. gold/metal, does not know that which your firm does have to request to the proxy «MU Online / miracle mu» Haiwai Corporation specifically?” 林清雅笑着点点头,问金佑权:“金先生,不知道贵公司对代理《奇迹mu》的海外公司具体都有哪些要求？” Kim Yoo Quan sat straight the body, said earnestly: „We have the demand in soft and hard two aspect to the overseas agency, the soft demand is the channel ability, the generalization ability and the operation ability agency ; The hard demand including the agency to our proxy provisions, and agency server erects, the standard of maintenance as well as band width.” 金佑权不由坐直了身体,认真说道:“我们对海外代理公司有软硬两个方面的需求,软需求就是代理公司的渠道能力、推广能力以及运营能力;硬需求包括代理公司给我们的代理条款,以及代理公司服务器架设、维护以及带宽的标准。” Lin Qingya said: „Soft demand I was not many said that we ability in this aspect, Mr. gold/metal should be are obvious to all.” 林清雅说:“软需求我就不多说了,我们在这方面的能力,金先生应该是有目共睹的。” Kim Yoo Quan said: „This is natural.” 金佑权说:“这是当然。” Lin Qingya also said: „Chats the hard strength, what I first can pledge, our company in the Game server erects, maintenance, band width and other in the key questions, will be will not be absolutely parsimonious, we not only the parsimonious server will not invest, instead to care about user's Game experience, will remain the sufficient server redundant ability to Game ahead of time, will not present a server fast, situation that another server has not erected.” 林清雅又说:“聊聊硬实力吧,我首先可以承诺的是,我们公司在游戏服务器架设、维护、带宽等关键问题上,是绝对不会吝啬的,我们非但不会吝啬服务器投入,反而会为了顾及用户的游戏体验,提前给游戏余留出足够的服务器冗余能力,不会出现一个服务器快爆了,另一个服务器还没架设起来的情况。” Saying, Lin Qingya, looks at Kim Yoo Quan was saying: „As for you said a moment ago, the agency gives your provision, I thought that this point is we whether to cooperate is at essential, my leadership also pays attention very much, actually Webzen is willing by what price, to be authorized Game to us.” 说着,林清雅顿了顿,看着金佑权道:“至于您刚才说的,代理公司给您的条款,我觉得这一点才是我们能否合作的最关键所在,我的领导也很关注,网禅究竟愿意以什么样的价格,把游戏授权给我们。” Kim Yoo Quan coughs two, said: „Is the overseas authorization of Game, basically uses the pattern of commission fees operation revenue share at present, this point Miss Lin should be clear?” 金佑权咳嗽两声,说:“游戏的海外授权,目前基本上都是采用代理费运营收入分成的模式,这一点林小姐应该清楚吧？” Lin Qingya nods, has not spoken. 林清雅点了点头,却没说话。 Kim Yoo Quan also said: „I must explain to you, why everyone generally uses this pattern, first, the commission fees are the threshold of cooperation, our Webzen although is not the big company, but possibly is not what company comes to take our Game authorizations to take away, the threshold of start is the commission fees, the commission fees not only can bring certain income to us, can help us weigh the capital strength of agency, operates network Game, truly needs the quite ample fund as the backing, if were a company of family/home no strength took away our Game agent, that our Game had the possibility very much. Because the strength of agency is insufficient, but died in the market of this/should area thoroughly.” 金佑权又道:“我得跟你解释一下,为什么大家普遍采用这种模式,首先,代理费是合作的门槛,我们网禅虽然不是什么大公司,但也不可能是什么公司过来都能把我们的游戏授权拿走,起步的门槛就是代理费,代理费不但能够给我们带来一定的收入,也能帮助我们衡量代理公司的资金实力,运营一款网络游戏,确实需要相当雄厚的资金作为后盾,如果是一家没什么实力的公司拿走了我们的游戏代理,那我们这款游戏很有可能会因为代理公司的实力不够,而在该地区的市场彻底死掉。” Lin Qingya nods slightly: „This point I understood very much.” 林清雅微微颔首:“这一点我很理解。” Kim Yoo Quan then said: „Operation revenue share can avoid among us the cooperation becoming the short-lived business in your China population often saying, the Game proxy does not purchase some commodity purely, you disburse money, I produce goods, give the final word, on the contrary, Game proxy after reaching cooperation intention, the follow-up cooperation is close and long, we continually will promote Game, making the Game time have stronger competitiveness, retains the old user, and attracts more new users to come, therefore, after the cooperation, we also need to your firm unceasing provides the latest edition of Game, and is responsible for all technical support of new edition besides translation, Therefore, to let us each other takes seriously the opposite party, to realize in a big way wins, share of operation income is essential.” 金佑权接着说道:“运营收入分成可以避免我们之间的合作成为你们华夏人口中常说的一锤子买卖,游戏代理不是单纯购买某件商品,你出钱,我出货,一锤定音,相反,游戏代理在达成合作意向之后,后续的合作是紧密而又漫长的,我们会不断对游戏进行升级,让游戏时刻具备更强的竞争力,把老用户留住,并且吸引更多的新用户进来,所以,合作之后,我们也需要给贵公司不断的提供游戏的最新版本,并且负责新版本除了翻译之外的一切技术支持,所以,为了让我们彼此都更重视对方,也为了实现更大的共赢,运营收入的分成必不可少。” Lin Qingya body to lean forward, asked one slightly: „These that Mr. gold/metal, you said that actually I understood very much, we might as well said the condition of Webzen request, we are at everything is ready only to owe the Dongfeng stage now, impatient must know a perfect partner, truly somewhat cannot consume in the time.” 林清雅身体稍稍前倾,问了一句:“金先生,您说的这些,其实我都很理解,咱们不妨说一下网禅要求的条件吧,我们现在正处在万事俱备只欠东风的阶段,迫不及待的要知道一个完美的合作伙伴,在时间上确实有些消耗不起。” Lin Qingya words although said was more anxious, but disclosed meaning that is actually not must obtain «MU Online / miracle mu» eagerly, she makes Kim Yoo Quan know, now Storm Entertainment has foundation that completes Game, what at present is desperately short is only a credible end roaming, but desperately short of do not take «MU Online / miracle mu», but once «MU Online / miracle mu» has no meeting of minds, fast switching next choice. 林清雅的话虽然说的急切了一些,但其中透露出的含义,却并不是急于要得到《奇迹mu》,她只是让金佑权知道,现在暴风娱乐已经具备了做好一款游戏的基础,眼下急缺的只是一款靠谱的端游,但急缺也不是一定要拿下《奇迹mu》,而是一旦《奇迹mu》谈不拢,就快速切换到下一个选择。 In brief, Lin Qingya is to make Kim Yoo Quan know, I worry very much, but does not belong to you, to me do not explain that the upholstery are too many, you told me directly your condition, my time was precious, cannot delay, could not delay also to mean that did not have the too much time to consider, if your condition opened was too high, to high needing the Storm Entertainment careful consideration, you have basically been eliminated. 总之,林清雅就是让金佑权知道,我很着急,但不是非你不可,你也不要跟我解释铺垫太多,你直接告诉我你的条件,我时间宝贵,耽搁不起,耽搁不起也意味着没太多时间去考虑,所以如果你条件开的太高、高到需要暴风娱乐仔细考虑的话,那你基本上就已经出局了。 Kim Yoo Quan sees the opposite party to know that impatiently the Webzen pricetag, understands meaning that at heart she wants to express, slightly one hesitant, then opens the mouth saying: „Webzen to «MU Online / miracle mu» in the authorized condition of China market is: The 60 million won commission fees, attach every year % the net profit is divided.” 金佑权见对方迫不及待想知道网禅的价码,心里也明白她想表达的意思,略一犹豫,便开口道:“网禅对《奇迹mu》在华夏市场的授权条件是:六千万韩币的代理费,附加每年%的净利润分成。” Before Lin Qingya records sincerely, Li Mu gives own injunction, facing Kim Yoo Quan this virtual height almost a time of pricetag, her proud shaking the head, slightly said with a laugh: „Mr. gold/metal, this price is not possible!”( To be continued.) 林清雅谨记来之前李牧给自己的嘱咐,面对金佑权这个虚高了几乎一倍的价码,她神情骄傲的摇头,微笑着说:“金先生,这个价格是不可能的！”(未完待续。)
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