RINAPE :: Volume #4

#330: Predator mentality

LNMTL needs user funding to survive Read More

9 : 00 am, Happy Farm Items Mall gets online officially. 翌日上午九点,开心农场道具商城正式上线。 Clears that moment of payment, except for beside user who swamps into the commercial city payment purchase massively, the negative opinion of hiding the sky and covering the earth ferments in each Tieba (Post It) and forum. 开通支付的那一刻,除了大量涌入商城支付购买的用户之外,还有铺天盖地的负面言论在各个贴吧、论坛里发酵。 One hour, 0.1 Yuan preference package sells 1 million, the sales amount 100,000 Yuan, but other item(s) sales amounts achieved 1 million, many local tyrant users take hundred, thousand and ten thousand as the unit, purchased massive item(s). 一个小时的时间,0.1元的特惠包卖出去一百万个,销售金额十万元,而其他道具的销售金额则达到了百万之多,很多土豪用户以百、千、万为单位,购买了大量的道具。 But the netizen who at Tieba (Post It), forum, important goods emerge suddenly starts to take the lead to incite average consumer's resistance to the Happy Farm. 而贴吧里、论坛上,一大帮忽然涌现出的网友开始带头煽动起普通用户对开心农场的抵触情绪。 Entire Muye Science and Technology is working overtime, Li Mu actually had snow while Sunday and last night exactly, the below snowfall in city is few, but news said that under the Yanjing north mountainous area the snowfall is quite big, therefore then opens vehicle-borne Su Yingxue very early in the morning, went to the wild Great Wall north side to enjoy the snow. 整个牧野科技都在加班,李牧却趁着周日、昨晚又恰好下了一场雪,城市里的下雪量很少,但新闻里说燕京北部山区下雪量比较大,于是一大早便开车载着苏映雪,去北边的野长城赏雪了。 Yanjing three go around a mountain, basically has the mountain to have the scenery, but was developed the place of tourist scenic zone is not many truly, Li Mu knows is at for 08 years later slowly fire in traveler circle wild Great Wall, the scenery is exquisite, moreover had almost not been developed artificially, the person is the most important thing is few, is good place that self-drive plays. 燕京三面环山,基本上有山就有景,不过真正被开发成旅游景区的地方还不算多,李牧知道一处在08年后才慢慢在驴友圈子里火起来的野长城,景色非常优美,而且几乎没有被人工开发过,最重要的是人很少,是一个自驾游玩的好地方。 Items Mall gets online such big matter, after Li Mu the matter loses runs to enjoy the snow to the brain , in certain degrees some truly hearts are big, but he himself also understands, true tough battle tomorrow , after is QQ Fishery gets online, today the biggest problem nothing but is the online opinion, tomorrow will have opponent real swords and spears came to do against with oneself, he has given Zhao Kang to solve the online opinion issue completely, oneself will run to relax for day, the preparation tomorrow with life and death struggle that QQ Fishery came you dead I to perish. 道具商城上线这么大的事,李牧把事情丢到脑后跑去赏雪,某些程度上确实有些心大,不过他自己心里也明白,真正的硬仗在明天,也就是qq渔场上线之后,今天最大的问题无非就是网上的言论,明天就有对手真刀真枪的来跟自己对着干了,他已经把网上的言论问题全部交给赵康来解决,自己跑出来放松一天,准备明天跟qq渔场来一场你死我亡的生死战。 Zhao Kang cooperated with Li Mu was very long, he was also only one partners who participated in Li Mu from start to present all projects, Li Mu gave him pre-war last day, he understands completely oneself should make anything, Douban affiliated massive water army started the activity, counter-attacked various attack opinions, the water army strength that Tencent can mobilize at present looked very huge, but if compared with Douban, simply was a drop in the bucket. 赵康跟李牧合作很久了,他也是唯一一个参与了李牧从开始到现在所有项目的搭档,李牧把战前最后一天的时间交给他,他完全明白自己应该做什么,豆瓣旗下大量的水军开始活动,对各种攻击言论进行反击,腾训目前能够调动起来的水军力量看起来很庞大,但如果跟豆瓣比起来,简直是九牛一毛。 No company or individual can operate Douban this type huge, specialty, and organization's stern water army, if depends to put up the cash purely, feared that can not clarify the Internet company how gains to tow the present majority, if were not Li Mu gave Zhao Kang hand/subordinate these core backbones " Legend Overlord » plug-in power of attorney, Li Mu and Zhao Kang could not raise the Douban team that day by day was huge. 没有哪个公司或个人能够经营得起豆瓣这种庞大、专业且组织森严的水军,如果单纯靠砸钱,怕是能把现在大多数还没有弄清楚如何盈利的网络公司拖死,如果不是李牧把《传奇霸主》外挂的代理权送给了赵康手下那些核心骨干,李牧和赵康也养不起日益庞大起来的豆瓣团队。 «Legend Overlord» makes the core backbone of Zhao Kang make money, making them tie up by the benefit stubbornly under Zhao Kang, but they also to preserve this benefit, go all-out to tie up firmly oneself person, nowadays, the floor has important goods water army actually not to need the too high cost, even can use a «Legend Overlord» hiring by the month activation code, making them do thanklessly for a week. 《传奇霸主》让赵康的核心骨干赚了钱,让他们被利益死死捆绑在赵康麾下,而他们也为了保住这份利益,尽全力把自己手下的人牢牢捆绑起来,这年头,底层有一大帮水军其实根本不需要太高的成本,甚至可以用一个《传奇霸主》的包月激活码,让他们任劳任怨的干上一个礼拜。 Because each can firmly hold next, therefore the Douban water army team simply does not have the opponent on present domestic internet, a morning, makes the opponent be defeated, often a post of opponent instigation sends, within one minute will have more than ten 20 to refute his reply. 正因为每一层都能把下一层紧紧抓住,所以豆瓣的水军团队在现在的国内互联网上根本没有对手,一个上午,就让对手败下阵来,往往对手一个煽动的帖子发出来,一分钟之内就会有十几二十个反驳他的回复。 But Zhao Kang continuously in personally the public relations domestic internet platform, particularly large-scale Portal and forum, at this time, this public relations related plays the excellent role, instructed by Zhao Kang, besides Tieba (Post It), other internet platforms and forums, almost completely one-sided toward Muye Science and Technology, these expressed the instigation opinion in own platform basically by the hard deletion, Tieba (Post It) not to mention, discovered that deleted one, and conferred a title upon for a month, did not appease. 而赵康一直在亲自公关国内的互联网平台,尤其是大型门户与论坛,这个时候,这种公关关系就起到了极好的作用,在赵康的授意下,除了贴吧之外,其他的互联网平台、论坛,几乎全部一边倒的向着牧野科技,那些发表在自己平台上的煽动言论基本上都会被毫不手软的删除,贴吧就更不用说了,发现一个删除一个并且封号一个月,绝不姑息。 Inside and outside Tieba (Post It) vigorous and resolute deletion placard, making Tencent not have the means all of a sudden, currently the public relations department does not even have in Shenzhen them, let alone related with the public relations of other web platforms, Zhao Kang employed two methods to achieve one goal with the favor and money, Tencent also can only the looks at water army effort by various great platform deletions, actually not can be found the means of solving the problem helplessly unceasingly. 贴吧内外雷厉风行的删帖,让腾训一下子没了办法,远在深市的他们目前连公关部门都没有,更别说跟其他网络平台的公关关系了,赵康用人情和钱双管齐下,腾训也只能眼睁睁看着自己水军的努力不断被各大平台删除,却根本找不到解决问题的办法。 Li Mu is ascending a section of Ming Dynasty Great Wall with Su Yingxue at this time hand in hand, stands appreciates all around scenery near the city wall, the cell phone text message resounds, Zhao Kang and Kong Lingyu reported the situation of network public opinion to oneself respectively, Zhao Kang say at present, besides Tieba (Post It), other web platforms already during own control ; Kong Lingyu said, Tieba (Post It) to any slandered the opinion of Happy Farm has nothing to appease, deletes. 李牧此时正和苏映雪手挽手登上一段明代长城,站在城墙边上欣赏四周风景,手机短信响起,赵康和孔令宇分别向自己汇报了目前网络舆论的情况,赵康说,除了贴吧之外,其他的网络平台都已经在自己的掌控之中了;孔令宇则说,贴吧对任何诋毁开心农场的言论没有任何姑息,一删到底。 Li Mu returned to the information to two people conveniently, exhorts the Kong Lingyu record and preserves the post person information that all attacks paste , registers ip and log in ip including the registration time, screens all the attack opinion from Shenzhen ip, completes the screenshot of complete set to keep the card. 李牧顺手给两人回了信息,嘱咐孔令宇记录并留存所有攻击贴的发帖人信息,包括注册时间、注册ip、登陆ip,筛选出所有来自深市ip的攻击言论,做好全套的截图留证。 Afterward, Li Mu gave Zhao Kang to put forward the same request, but he operated in other platforms is more difficult, therefore Li Mu exhorted specially, did not handle draws cash to pound, in brief must preserve the evidence. 随后,李牧又给赵康提了一样的要求,只不过他在其他平台上操作要困难一些,所以李牧特意嘱咐,搞不定就拿钱砸,总之要把证据都留存下来。 Kong Lingyu does not understand the Li Mu's meaning, asked back significance that Li Mu does this big, even if most attackers come from Shenzhen, cannot come the Tencent unfair competition taking advantage of this, basically suffers loss without redress. 孔令宇不明白李牧的意思,反问李牧这样做的意义有多大,就算大部分的攻击者都来自深市,也不能借此来告腾训不正当竞争,基本上还是吃哑巴亏。 Zhao Kang actually understands the Li Mu's intention compared with Kong Lingyu, immediately guarantees saying: „Relax, the information that all and Shenzhen touches on slightly I will not let off.” 赵康却比孔令宇更懂李牧的意图,当即保证道:“放心,所有和深市沾边的信息我都不会放过。” Zhao Kang comprehended Li Mu to make anything truly, he will not go to public accusation Tencent to attack Happy Farm with these information with water army in secret, he will only tit for fat, after waiting for QQ Fishery to get online, specially massive from Shenzhen the attack information makes statistical data-processing, then pushed out with water army, made water army online lose Tencent QQ Fishery that directly to push oneself plagiarized, attacked and slandered that in secret view of Happy Farm, matched the huge evidence chain, making user decide. 赵康真正领悟到了李牧想做什么,他才不会用这些信息去公开的指责腾训暗中用水军攻击开心农场,他只会以牙还牙,等qq渔场上线之后,专门把大量来自深市的攻击信息做一个统计汇总,然后用水军推出去,直接让水军在网上丢出腾训为了推自己抄袭的qq渔场,暗中攻击并诋毁开心农场的论调,搭配庞大的证据链条,让用户自己去定夺。 water army has not occupied what small advantage, the Tencent vice-president Guo Haiming heart deep place is somewhat depressed, lots of information issue, after several minutes, the survival percentage is only left over is less than 5%, remaining, regardless of will send in any platform is killed by the opposite party, this way, will send no matter how, the final output will be the same, He Kang here water army of the ability or the scale missed compared with Muye Science and Technology water army, wants to be the degree of opposite party that information bombing also radically is dream of a fool. 水军没占到什么便宜,腾训的副总郭海明内心深处有些郁闷,大量的信息发布出去,几分钟后,存活率就只剩下不到5%,剩下的无论发在任何平台上都会被对方干掉,这样下去,不管怎么发,最后结果都是一样,更何康自己这边的水军无论是能力还是规模都比牧野科技的水军差了许多,想达到对方那种信息轰炸的程度也根本是痴人说梦。 However his mentality whole also calculates quite with ease, because he will pin many hopes on tomorrow, will wait to come up QQ Fishery to get online tomorrow, oneself in several million QQ users will issue that the most direct advertisement push, will then coordinate on other website with water army, firepower full going that goes all out from the Happy Farm Ricse user. 不过他的心态整体还算比较轻松,因为他把更多的希望都寄托在明天,等明天上去qq渔场一上线,自己就会在几千万qq用户里发布最直接的广告推送,然后再用水军在其他网站上配合,火力全开的、拼了命的去从开心农场手里切用户。 Now the social games market conditions are Muye Science and Technology one-party rule, monopolizes 100% market shares, therefore in this state, Guo Haiming felt, Tencent as a predator, so long as Game gets online, no matter what finally is the victory. 现在社交游戏的市场情况是牧野科技一家独大,独占100%的市场份额,所以在这种状态下,郭海明觉得,腾训作为一个掠食者,只要游戏上线,不管怎样最后都是胜利。 This Game and Tieba (Post It) are different, Tieba (Post It) forms the viscosity truly, is user and content that it constantly accumulates, the content is very important, but this Game tasteful is the personal connection, QQ not most deficient is a personal connection, certainly will not return to q again road, therefore, in this case, oneself, so long as robs a user, Happy Farm on few user, robs 100, Happy Farm few 100, the only issue will be only will win or beat finally, will be take the blade from others cuts in any case. 这种游戏和贴吧不同,贴吧真正形成粘度的,是它不断积累下来的用户及内容,内容很重要,但这种游戏讲究的就是人脉,qq最不缺乏的就是人脉,一定不会再重蹈q吧的覆辙,所以,在这种情况下,自己只要抢走一个用户,开心农场就少一个用户,抢走一百个,开心农场就少一百个,唯一的问题只是自己最终会大胜还是小胜,反正都是自己拿着刀从别人的身上切。 ...... …… 10 : 00 am, Lin Qingya arrives at the Webzen headquarters again, the preparation and Kim Yoo Quan meets. 上午 10 点,林清雅再度来到网禅公司总部,准备和金佑权见面。 Kim Yoo Quan found a Webzen Corporation only China person yesterday specially, making him make the translation to oneself, concealed a Happy Farm concrete method earnestly, advocates the end roaming( client side Game) Kim Yoo Quan originally to this manufacture simple flash Game snorting disdainfully, but understands this Game method after truly, he at present one bright. 金佑权昨天特意找了网禅公司唯一的一个华夏人,让他给自己做翻译,切实的掩饰了一遍开心农场的具体玩法,崇尚端游(客户端游戏)的金佑权本来对这种制作简单的flash游戏嗤之以鼻,但真正了解这款游戏的玩法之后,他不禁眼前一亮。 Is the Game person, used all might so many years in the Game industry, not only knew about the technology in Game aspect, what is more important is to unusual is accurate, in very short time that the demand and psychology of Game of user Game market also controls, Kim Yoo Quan saw this Game true attraction is. 都是做游戏的人,在游戏行业里摸爬滚打了这么多年,不但对游戏方面的技术非常了解,更重要的是对游戏市场的需求、游戏用户的心理也把控的非常精准,很短的时间内,金佑权就看到了这款游戏真正的吸引力所在。 Afterward he knew other situations about Happy Farm much, when he knew the form similar time, actually he clear Lin Qingya energy is anything. 随后他又了解了不少关于开心农场的其他情况,等他把相关情况都了解到差不多的时候,他才明白林清雅的底气究竟是什么。 Storm Entertainment although is a new company, however the back of storm is Muye Science and Technology is obviously making the support very much . Moreover the major stockholder in this company, is the Muye Science and Technology major stockholder, this guaranteed Storm Entertainment can certainly obtain the complete resources that he needs from Muye Science and Technology there. 暴风娱乐虽然是一家新公司,但是暴风的背后很明显就是牧野科技在做支撑,而且这家公司的大股东,也是牧野科技的大股东,这就更确保了暴风娱乐一定能够从牧野科技那里得到他需要的全部资源。 Makes Game importantly is to the demand of user, like Shanda that company, needs the online upper mounting plate to buy the advertisement, do in the offline Internet cafe pushes, employs two methods to achieve one goal to promote Game, to gather the user, but in Muye Science and Technology had gathered so huge user base, so long as these Game induct «MU Online / miracle mu», at " MU Online / miracle mu » Game quality, Kim Yoo Quan believes that it can the quick fire spread entire China. 做游戏最重要的就是对用户的需求,像盛大那种公司,就需要在线上平台买广告、在线下网吧做地推,双管齐下来推广游戏、聚拢用户,但是牧野科技手里已经汇聚了如此庞大的用户基础,这些游戏只要导入《奇迹mu》,以《奇迹mu》的游戏质量,金佑权相信它可以很快火遍整个华夏。 Yesterday evening, a Kim Yoo Quan night has not rested. 昨天晚上,金佑权一夜没睡。 He is company Game copyright output total person in charge, in other words, «MU Online / miracle mu» the copyright output in the world is decided by him, but this power said that probably is very big, but, the income of overseas copyright to Webzen, is the fur/superficial knowledge is in fact ordinary, because they simply have not gained from the overseas market now have been to what money. 他是公司游戏版权输出的总负责人,也就是说,《奇迹mu》在世界各地的版权输出都由他来拍板,但这一块的权力说起来好像很大,但实际上,海外版权的收入对网禅来说,根本就是皮毛一般,因为他们现在还根本没有从海外市场上赚到过什么钱。 «MU Online / miracle mu» is the first lifting a tripod work that Webzen becomes famous, in 2000 developed «MU Online / miracle mu» starts, more than one year of time, they now in South Korea are illustrious, but it is a pity that «MU Online / miracle mu» this lifted a tripod Game simply not to conduct the overseas to output, in their eyes, at present most important Game market domestic market. 《奇迹mu》是网禅成名的第一部扛鼎之作,2000年开发《奇迹mu》开始,一年多的时间,他们现在在韩国已经是赫赫有名,但是遗憾的是,《奇迹mu》这款扛鼎游戏还根本没有进行海外输出,他们眼里,目前最重要的游戏市场还是国内市场。 In the history «MU Online / miracle mu» has not truly output many countries, 03 years of China, 04 years of Japan, declined later... 历史上《奇迹mu》也确实没有输出到多少个国家,03年华夏,04年日本,随后就没落了… Kim Yoo Quan can decide directly the high level of «MU Online / miracle mu» overseas copyright ownership as one, he naturally is the hope can through the success of «MU Online / miracle mu» overseas output, further enhances itself in the Webzen importance, therefore, he to " MU Online / miracle mu » overseas copyright ownership, particularly populous China, as well as Game industry developed Japan attaches great importance, he after understanding Happy Farm, the heart deep place had decided that must cooperate with Storm Entertainment, but, what condition should put forward with Storm Entertainment, became he most puzzled issue.( To be continued.) 金佑权作为一个可以直接拍板《奇迹mu》海外版权归属的高层,他自然是希望能够通过《奇迹mu》海外输出的成功,进一步提高自己在网禅的重要性,所以,他对《奇迹mu》的海外版权归属,尤其是人口众多的华夏,以及游戏行业发达的日本都非常重视,他在了解过开心农场之后,内心深处已经决定要跟暴风娱乐合作,但是,该跟暴风娱乐提什么样的条件,成了他最纠结的问题。(未完待续。)
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