In the conference, heused the projecting apparatusto demonstrateQQ Fishery, tothese first time staff who understoodQQ Fisherysaid: „OurQQ Fisheryfrom the pictureto the operationagainto the Gameconstruction, basicallyareouroriginals, the playeris based on the fishery, eachuserstarts the defaulthassixfisheries, eachfisherycanbreed the differentfries, but the rank and maturetime that the fries of differenttype, needto activatehave nothing in common, the userthroughbuying the fry, breeds fishandsells the fryto earn the Gameexperience and gold coin, the experienceis the onlyway that the userpromotes, but the gold coinis the userpurchases the fry, the fishmedicineandfishing netinGameas well asopens the onlycurrency of newfishery.”
会议上,他用投影仪演示了一下qq渔场,对那些第一次了解qq渔场的员工说道:“咱们的qq渔场从画面到操作再到游戏架构,基本上是我们的原创,玩家以渔场为基础,每个用户起步的时候默认有六块渔场,每一个渔场都可以养殖不同的鱼苗,而不同种类的鱼苗,需要激活的级别、成熟的时间都各不相同,用户通过买鱼苗、养鱼、卖鱼苗来赚取游戏经验和金币,经验是用户升级的唯一途径,而金币是用户在游戏中购买鱼苗、鱼药、渔网以及开辟新渔场的唯一货币。”„Betweenourusersandusers, cansteal the fish, with the fishmedicineto help the opposite partyto the fishery of opposite partyintreat an illnessto the fishery , helping the opposite partyfisherycapture and kill the threateningsharkwith the fishing net, thusobtains the experience, wealsogive the userto provideitem(s) that canaccelerate the school of fishrapid-growth, item(s)namedfishfood, fishfoodminute/share of manytype, fromordinarytoprimarytointermediateandhigh-level, theseitem(s) can only obtainrandomly, orregistersto obtaincontinuously.”
“我们的用户与用户之间,也可以到对方的渔场里偷鱼、也可以用鱼药帮对方给渔场治病、用渔网帮对方渔场捕杀有威胁的鲨鱼,从而获得经验,我们也给用户提供可以加速鱼群快速生长的道具,道具名叫鱼食,鱼食分很多种类,从普通到初级到中级、高级,这些道具只能随机获得,或者连续签到获得。”In the picture, is a slightlysomewhatroughbeach, onGameinterface1/3is the beach, houseandfishing boat, below2/3are the sea, was usedto blockto be divided intosquares the fisheries, the Gameright sidealsohas the good friendranking and Gameranking, the wholelooks, in the layout and functional module, have not basically missedwithHappy Farm, but the visual effectdoes not haveHappy Farmto be good, the Happy Farmvisual effectmoeveryattractivelyalso the cartoonvery much, althoughQQ Fisheryalsoverycartoon, butcomparesto think that someplaceshadto plant unable to sayearth that Happy Farmlooks atwas uncomfortable.
画面上,是一个略有些粗糙的海滩,游戏界面上面三分之一是海滩、房屋、渔船,下面三分之二是海洋,被用拦网分成一块块正方形的渔场,游戏的右侧也有好友排行榜、游戏排行榜,整体看,布局和功能模块上,基本上跟开心农场没差,不过视觉效果没有开心农场好,开心农场的视觉效果很萌很漂亮也很卡通,虽说qq渔场也很卡通化,但比起来就是觉得有些地方有种说不上来的土,没有开心农场看着舒服。Guo Haimingsaidin the presence of everyonethisGameis the original of company, anddoes not have anyenergy that these words saying, discerning personeyes can see that thisGameimitatesHappy Farmoverall, buttraded a name, buthedefinitelycannotbefore the staffsay that thisimitates the Happy Farmwork, therefore can only brace oneselfto boast.郭海明当众说这款游戏是自己公司的原创,这句话说的并没有什么底气,明眼人一眼就能够看得出这款游戏是全盘模仿开心农场,只是换了一个名目而已,但是他肯定不能在员工面前说这是模仿开心农场的作品,所以只能硬着头皮吹牛。Understaff is almost the Happy Farmuser, seesQQ Fisheryinterface and functionsetting, basicallyknows that thisthing over 90%are the plagiarism, thereforetalked in whispers below, makingGuo Haimingsomewhatawkward, thereforeheput out a hand, interrupted the discussion under stage, subsequentlyalsosaid: „Our Gamewill conform withdirectly the good friend of QQuser, in other words, the userplaysdirectlycandiscoverallgood friendsin the Gamegood friendlists, thiscanmakethemform the sociality.”
底下的员工几乎都是开心农场的用户,一看到qq渔场的界面以及功能设定,基本上就知道这玩意90%以上是抄袭,于是在下面窃窃私语起来,让郭海明有些尴尬,于是他伸出手来,打断了台下的议论,继而又道:“咱们这款游戏将直接把qq用户的好友整合进来,也就是说,用户直接玩的时候就可以发现所有好友都在游戏的好友列表里,这样能让他们更加形成社交性。”„9 : 00 am, Happy Farmwill get onlinetheirItems Mall, when the time comestheywill certainly havea large number offreeuserstoItems Mallgets online the incomparablerepel, butwemustuseis the userrepelsHappy Farmtheturning point, guides the usertoourQQ Fisheryin”
“明天上午九点,开心农场会上线他们的道具商城,到时候他们一定会有相当一部分的免费用户对道具商城的上线无比排斥,而我们要利用的就是用户排斥开心农场的这个契机,把用户引导到咱们的qq渔场里来”„Then, Iarrangeto get online the duty, the operationdepartmentmustestablish a networkwater armyteamimmediately, after waiting forHappy Farmto get online, attacksbeing concerned only about profit of Happy FarminTieba (Post It)as well asothermajorforums, stirs upuser'srepelto the Happy Farm; The technologies divisionmustbe ready that the day after tomorrow9o'clockget online, oncegets onlinemustguarantee the stability that Gameoperation, cannotbe explodedourserversbywater army of opposite partyabsolutelycrowded.”
“接下来,我安排一下上线任务,运营部门要立刻成立一个网络水军团队,等开心农场上线之后,在贴吧以及其他各大论坛里攻击开心农场的唯利是图,煽动起用户对开心农场的排斥;技术部门要做好后天上午九点钟上线的准备,一旦上线就一定要确保游戏运营的稳定性,绝对不能被对方的水军挤爆我们的服务器。”„After and otherGamegot online, the operationdepartmentmustthroughourQQsoftware, recommendQQ FisherythisGameto the userimmediately . Moreover, gets onlineoneto invite the userto bestow the activity of QQmember, thosesucceedto invite20good friendsto activateQQ FisheryGame, wedeliverhim the valuetenYuanQQmembership services, onemonth, thiscanaccumulateobtains, in addition, ourGameregistercontinuously for a month later, the user may also receiveonemonth of membernext month.”
“等游戏上线之后,运营部门要立刻通过我们的qq软件,向用户推荐qq渔场这款游戏,另外,上线一个邀请用户赠送qq会员的活动,凡是成功邀请二十个好友激活qq渔场游戏的,我们就送他价值十元的qq会员服务,一个月,这个是可以累积获得的,除此之外,我们的游戏连续签到一个月之后,用户在下个月也可获赠一个月的会员。”„Meanwhile, after getting online, mustcontinueto startwater armyto drum up supportin the network, attacksHappy Farmchargeitem(s), simultaneouslytakesQQ Fisheryto bringto giveHappy Farmto make a comparison, whenHappy Farmcharge, ourQQ Fishery is not only free, but alsoprovided the QQmembervalue-added serviceas the reward, believes that quickcancut the Happy Farmuser.”
“同时,上线之后还要继续发动水军在网络上造势,攻击开心农场的收费道具,同时把qq渔场拿来给开心农场做对比,在开心农场收费的时候,我们的qq渔场不但免费,还提供了qq会员增值服务做为奖励,相信很快就能够把开心农场的用户切过来。”
Under the Guo Haimingwordsmade the staffrealizecompanydetermination, thistimeQQ Fishery, unlikebeforehandq, qwas the entireimitationplagiarism, andplagiarizesuserviscosityhighestTieba (Post It), the most important thing is, but alsostole the high-qualitycontent of Tieba (Post It)user, theseviolated the popular anger, will therefore be usedbyMuye Science and Technology, explodedseveraltimesmakesqbe unable to recover.郭海明的话让底下的员工意识到了公司这一次的决心,这次的qq渔场,跟之前的q吧不同,q吧是全模仿抄袭,并且是抄袭用户粘度最高的贴吧,最重要的是,还盗取了贴吧用户的精品内容,这一下就犯了众怒,所以才会被牧野科技加以利用,几次爆吧让q吧一蹶不振。However, the QQ Fisherynaturewas different, the QQ Fisherygood and eviltraded a name, anditslocalizationisgoesto enter, first, itpresentstime, is the userto the Happy Farmopinionmaximumtime, did not needto fear the opponentto gather the strongpopular sentiment, butitsappearance, will not touch the interest of Happy Farmplayerdirectly, insteadprovided a betterchoicetothem, at leastin the surfaceseemed likelike this.
不过,qq渔场的性质就不同了,qq渔场好歹换了个名目,并且它的定位是趁虚而入的,首先,它出现的时候,是用户对开心农场意见最大的时候,不用惧怕对手聚拢了超强的民心,而它的出现,也不会直接触碰到开心农场玩家的利益,反而是给他们提供了一个更好的选择,起码表面上看起来是这样。Looking at it like this, QQ Fisheryreallyhad the opportunity.
这样看来,qq渔场就真的有机会了。
......
……Li Muat this momenthad not realizedthreat that Happy Farmhas, hehas beenHappy Farmmade future allplans, nowonlywaits foritto clear the paymenttomorrow morning, thusstartsto make the profit, a biggersignificanceAlipaypushing, makingitbe have ten millionlevelusers, moreoveristen millionlevelpayer, this pointLi Muhad confidencevery much.
此时此刻的李牧并没有意识到开心农场存在的威胁,他早已经为开心农场做好了未来的所有规划,现在只等着它在明天上午开通付费,从而开始实现盈利,更大的意义是把支付宝给推起来,让它能够具备千万级用户,而且是千万级付费用户,这一点李牧很有把握。That nighttime, Kong Lingyusent inoneto lethesurprisednewstoLi Mu: TencentdevelopednamedQQ FisheryGamequietly, andhad decided that gets onlinein the day after tomorrowofficially, thisGamebasicallyimitatedHappy Farmoverall, butdepended on the Gameconstructionfrom the farmturned into the fishery, moved to the seafrom the land, turned into the pisculturefrom the planter, butexcept forthese, otherbasicnochanges.
当天晚上的时候,孔令宇给李牧发来一个让他惊讶不已的消息:腾训悄悄开发了一款名为qq渔场的游戏,并且已经决定于后天正式上线,这款游戏基本上是全盘模仿了开心农场,只是把游戏的架构依托从农场变成了渔场,从陆地搬到了海洋,从种植变成了养鱼,但是除了这些,其他的基本没任何变化。Li Mugawked, the development of Gamerequires the time, evenHappy FarmthissmallGame, is still needs the teamandneedtimepointsdesigning developmentandtests, even if the Tencenttechnologyis powerful, howto saystillabovehalf a month, why hasn't a oneselfnewsreceived?李牧愣了,游戏的开发是需要时间的,即便是开心农场这种小游戏,也是需要团队、需要时间一点点设计开发并且测试的,就算腾训的技术实力雄厚,怎么说也得个半月以上的时间吧,为什么自己一点消息都没收到?Calculatestime that the developmentrequires, the opposite partyshouldgets onlineafterHappy Farminitiate a project, leadingbiggroup of peopleto seal upto developsuch a long time, oneselfhave not receivedanymessageunexpectedly, obviously the secret of Tencentis donegood.
算算开发需要的时间,对方应该是从开心农场上线之后就已经立项,带着一大堆人封闭开发了这么长时间,自己竟然都没有收到过任何消息,可见腾训的保密工作做的有多好。Kong Lingyuexplained: „Thisprojectwas strictly kept secretinTencent, only then the development team and leadershipknow,otherstaffknow nothing, reason thatwill spreadthisnewstoday, isbecausetoday'sTencentlifted a banthisproject, todayTencentheld a mobilizationconference, companyallstartedareonline of QQ Fisherydo the preparatory work, the newsproliferatedall of a suddeninTencent, the staff who was compared the floorreleased.”孔令宇解释道:“这个项目在腾训内部都是被严格保密的,只有开发团队及领导层知道,其他员工都一无所知,之所以今天会传出这个消息,也是因为今天腾训内部解禁了这个项目,今天腾训内部开了一个动员会议,公司全体开始为qq渔场的上线做准备工作了,消息一下子在腾训内部扩散开,才被比较底层的员工释放出来。”Li Mucannot bearcurse angrily: „Toodamn, is really damn! Theirthisis the plagiarism of scarletfruits, thiswithplagiarizingothers'novel, what replaces to distinguish the leadname and geographic name? The keywhenothers'novelwants the on the shelfsaledoes, after thisdid not clarify the plagiarism, undermines!”李牧忍不住怒骂:“太操蛋了,实在是太操蛋了!他们这是赤果果的抄袭啊,这跟抄袭别人的小说,只是把主角名和地名替换一下有什么区别?关键还是在别人的小说要上架销售的时候这么干,这不是摆明了抄袭之后再拆台吗!”Kong Lingyuis also angry: „Nowlooked,theyarewhileus during that startsto collect fees, startstoourencircling, ifwere really donebythem, Ifeared that ouruserswill be poachedmuchbythem! Orweannouncedsimplybecause ofspecialreason, delays the onlineplan of Items Mall, makingthembe battered to deathQQ Fisheryin the hand.”孔令宇也非常愤怒:“现在看,他们就是要趁着咱们开始收费的这个当口,发动对咱们的围剿,如果真的被他们这么搞一搞,我怕咱们的用户会被他们挖走不少啊!要不咱们干脆就宣布因为特殊原因,延迟道具商城的上线计划,让他们把qq渔场砸死在手里。”„Howpossibly.”Li Musaid: „TheirGamehas developed, eventemporarilydid not issue,will not be battered to deathin the hand, wedelayonline of Items Mallevennow, to themstillhas no influence, becausewe, so long asalsopreparesto get onlineItems Mall, theycanjumpto removeourstagesat crucial moments.”
“怎么可能。”李牧说:“他们游戏已经开发完了,就算暂时不发布,也不会砸死在手里,咱们就算现在延迟道具商城的上线,对他们来说也没什么影响,因为我们只要还准备上线道具商城,他们就能够在关键时刻跳出来拆我们的台。”Kong Lingyusaid: „Wegrasp the timerenewaledition and function, rapidlyimprovesourGameplaying, makingQQ Fishery unable to keep up with the rhythm.”孔令宇说:“那我们就抓紧时间更新版本和功能吧,迅速提高咱们游戏的可玩性,让qq渔场跟不上节奏。”Li Muun, tonebadsaying: „At presentalsoonly thenthis means that wefirstgot onlineItems Mallnormally, after theirQQ Fisherywill get onlinethe day after tomorrow, thenaccording totheirGamespecial details, considered that whichnewsectorsput outto improve the viscosity of user.”李牧嗯了一声,语气不善的说道:“眼下也只有这个办法了,咱们先正常上线道具商城,等他们的qq渔场后天上线之后,再根据他们游戏的具体情况,考虑拿出哪些新版块来提高用户的粘度。”Kong Lingyusaid: „Good, whichcharacteristicswefirsthave a look atthemto have, Ithought that theirGamecomparetheeditionHappy Farm of ourpresent, will not haveanythingto innovate.”孔令宇说:“好,那咱们先看看他们都有哪些特点吧,我觉得他们的游戏相比咱们现在的这个版本开心农场,不会有什么创新。”Li Musaid: „Thiswewill knowthe day after tomorrow, be not first affected, guaranteetomorrowsmoothonline of Items Mall.”李牧说:“这个咱们后天就知道了,你先别受影响,保证明天道具商城的顺利上线。”Make the telephone call, Li Musomewhatis at heart agitated, Happy FarmthisGame, hedevelopedso manysectors and functionsahead of timecovershas not been getting online, towithimitatingownopponentspreads out, basicallyheis not worried about the imitation and plagiarism of competitor, butmostis worried aboutfollow-up of Tencentonly.
挂了电话,李牧心里有些烦躁,开心农场这款游戏,他之所以提前开发了这么多版块和功能捂着没上线,就是为了跟模仿自己的对手拉开距离,基本上他不担心竞争对手的模仿和抄袭,但是唯独最担心腾训的跟进。social gamesbases on the foundation of socialpersonal connectionto realize, oneselfmadeHappy Farminitiallytime, because the playerhas not established the personal connection, oneselfalsopromotedvariousmeansto encouragethemto invitewithadd friendspecially, makingthemduplicatevarioustypes of personal connectionsonHappy Farm, butTencentcompared itself, based onsocialpersonal connectionmust, itscorebe the public relations, moreoverbe based oncommunicationamong peoplestrongpublic relations that established, is also very hugeinuserpersonal connectionalthough that inHappy Farmoperated, but because it can only be playedGameby the usertemporarilyhere, thereforecomparedTencentimmediateInstant Messenger The public relations, oneselfin the sociality of Gamedomaincompared withothersimmediateInstant Messengerweakmany, originallyoneselfarepreparesto pushcompletelyto solvethisweak areaYY, whenYYdoes not have, Tencentfollows up to makesocial games, thatthismayreally bea littleawfully!社交游戏本身就是基于社交人脉的基础上实现的,自己当初做开心农场的时候,因为玩家没有建立人脉,自己还专门推出了各种办法来激励他们邀请和添加好友,让他们把各种人脉都复制在开心农场上,而腾训相比自己,在社交人脉的基础上要强很多,它的核心就是社交,而且是以人与人之间的沟通为基础建立起来的强社交,自己在开心农场里经营的用户人脉虽然也很庞大,但由于它暂时只能让用户在这里玩游戏,所以相比腾训的即时通讯社交,自己在游戏领域的社交性就要比人家的即时通讯弱了不少,本来自己是准备把yy推出来彻底解决这个短板的,但是在yy没有出来的时候,腾训就跟进要做社交游戏,那这可真是有点要命了!Othersare the strongsocialpersonal connection, someclient sidesassupport, ifoperatessocial gamesinthisfoundation, absolutelyis the beneficial conditions of timeliness , favorable geographical conditions , and unity and coordination of the people, oneselfprepareto get onlineItems Mallnow, the userresistanceis very big, is the weakeststage, ifmadeituse a plagiarismGameto steal the peach, oneselflostmaybe big.
人家本来就是强社交人脉,又有客户端作为支撑,如果在这个基础上经营社交游戏,绝对是天时地利人和,自己现在又准备上线道具商城,用户抵触情绪很大,正是最薄弱的阶段,万一让它用一款抄袭的游戏偷了桃,那自己损失可就大了。However, if not get onlineItems Mall, oneself can only guaranteeoneselfare not the weakstage, mayto the advantage of side powerfulpublic relationsstill, will havesomedangers, let alone, oneselfcannotgive upItems Mallgets onlineto compromisetothem, on the one handoneselfcannot swallowthistone, on the other hand, thisisfostersAlipaymostgood opportunityrapidly, Liu QiangdongBrother Liutherealsoto wait to summon, firstAlipayraisesto makee-Commerce to realizesoaringagain! Alipayafter the biggeststrength of e-Commercedomainfirstpays moneyAlipayandsellerdeliver goods, the buyerconfirmed that receives goods the mesomeric effect of againpaying! Thiseliminatestrump card of userOnline shoppingworryenormously! Important was such matter, howpossibly affectedbecause ofQQ Fishery?!( To be continued.)
但是,如果不上线道具商城,自己只能保证自己不处在薄弱阶段,可对方强社交的优势依然在,还是会有一些危险,更何况,自己决不能放弃道具商城的上线来向他们妥协,一方面自己咽不下这口气,另一方面,这是迅速养成支付宝的最好机会,刘镪东刘师兄那里还等着自己召唤呢,先支付宝养起来再去做电商才能够实现腾飞啊!支付宝在电商领域的最大优势就是先付款到支付宝、卖家发货后,买家确认收货再支付的中介效应啊!这是极大打消用户网购顾虑的杀手锏啊!这么重要的事情,怎么可能因为一个qq渔场而受影响?!(未完待续。)
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