RINAPE :: Volume #4

#328: QQ fishery (First Part)

LNMTL needs user funding to survive Read More

Lin Qingya on the grounds has subscribed the traveling schedule and stays at hotel, turned down the Kim Yoo Quan good intention, leaves his afternoon and evening's time, understood well has assumed Happy Farm of potential of sweeping across in China internet. 林清雅以早已经订好了行程及下榻酒店为由,婉拒了金佑权的好意,留给他一个下午和一个晚上的时间,去好好了解一下在华夏互联网已经呈席卷之势的开心农场。 The second negotiations time that two people agree on will be the next day 10 : 00 am, but 9 : 00 am, will be the Happy Farm Items Mall on the shelf time. 两人约定的第二次谈判时间是翌日的上午 10 点,而上午 9 点,就是开心农场道具商城的上架时间。 Before Items Mall gets online preheating has achieved the pinnacle, each Happy Farm user knows news that Items Mall gets online . Moreover, each user also received another message: Uses Alipay, can purchase 10 Yuan item(s) package by 1% prices, is the trivial 10 cents. 道具商城上线前的预热已经做到极致,每一个开心农场的用户都知道道具商城上线的消息,而且,每一个用户也都接收到了另一个消息:使用支付宝,可以以1%的价格购买十元道具包,也就是区区一毛钱。 Millions of users are waiting for that moment that Items Mall is getting online, they have registered Alipay ahead of time, is waiting preference item(s) that takes the 10 cents wrapped, there is a large number to have the strong economic strength user, for example Lin Lin this type, raises the head to long for Items Mall gets online, then pounds several 10.000 Yuan rapidly, rushes the rank. 数以百万计的用户在等待着道具商城上线的那一刻,他们已经提前注册好了支付宝,就等着拿下一毛钱的特惠道具包了,也有相当一部分拥有强大经济实力的用户,例如林琳这种,翘首企盼着道具商城上线,然后迅速砸个几万块钱,把级别冲上去。 The Muye Science and Technology technology and product team has been worried about an issue, once Game causes the trim between free users and payers because of emergence of payer is unbalanced, perhaps will cause mass free users to give up Game, but Li Mu actually thinks otherwise, if pure opens the payment on the Happy Farm construction, then the time was long, the payer will truly make Game have the enormous imbalance, will cause the massive outflows of free user, but Li Mu following has a series of the renewal edition that develops to complete to grasp in the hand, he will make Happy Farm playing continually promote, to let the free user and payers can in this. In Game found the own place of taking shelter. 牧野科技的技术、产品团队一直担心一个问题,一旦游戏因为付费用户的涌现而使得免费用户与付费用户之间的平衡度过于失衡,恐怕会引起大量免费用户放弃游戏,不过李牧却不以为然,如果单纯是在开心农场的架构上开放付费,那么时间久了,付费用户确实会让游戏产生极大的失衡,也会导致免费用户的大量流失,但是李牧后续有一系列已经开发完成的更新版本握在手里,他会让开心农场的可玩性不断提升,让免费用户和付费用户都能在这款游戏里找到自己的容身之处。 Happy Farm is also good, QQ Farm, the life span is not actually long, but «Hao123 y-day» Chinese named «Hay Day» cell phone Game, continued fiery/popular long time, this Game was Finnish famous hand roaming company superell promotes, mentioned superell, the classics roaming that can think of were too many, «Clash Royale», «Clash of Clans», «Boom Beach!» these knowledge masters swam the product that was they develops, promoting «Hay Day» will actually mount on a dead horse with 2012, had made the development and conformity of depth desolate farm Game, through excellent construction and design. With the development capability, expanded farm class Game playing greatly, Li Mu had pressed several editions Happy Farm in the hand, had many profited from " Hay Day » success. 开心农场也好,qq农场也罢,其实寿命都不算长,但是有一款《hay-day》中文名为《卡通农场》的手机游戏,持续火爆了很长时间,这款游戏是芬兰著名的手游公司superell推出的,提及superell,能够想到的经典手游就太多了,《皇室战争》、《部落冲突》、《海岛奇兵》这些知名手游都是他们开发的产品,其中与2012年推出的《卡通农场》其实就是炒冷饭,把早已经落寞的农场游戏做了深度的开发及整合,通过精良的架构、设计与开发能力,大大扩充了农场类游戏的可玩性,李牧已经在手里压了好几个版本的开心农场,其中就有很多借鉴了《卡通农场》的成功之处。 For example, the future farm will fuse pasture Game, and is not pure conforms in the farm and pasture together, but increases a processing link in the Game level, realizes transition of agricultural product to raising livestock product, for example the farm planter wheat corn, the chicken farm can produce the egg, but between both the new systems are also maintaining, that processes the link, raises chickens to need the chicken feed, where then the feed does come? Only can make the feed machine, then oneself plant the wheat and corn that the chicken feed needs, but the egg is not the final product, its existence at the same time is the cargo, can bring the sell, on the one hand is the raw materials of many other products, for example: Biscuit, cake, ice cream wait/etc...... 例如,未来的农场会融合进牧场游戏,并且不是单纯的把农场和牧场整合在一起,而是在游戏层面增加一个加工环节,来实现农产品向畜牧产品的过渡,比如农场种植小麦玉米,养鸡场可以产生鸡蛋,但是两者之间还有一个新的体系在维系,那就是加工环节,养鸡需要鸡饲料,那么饲料从哪里来呢？只能建造饲料机,然后自己种植鸡饲料所需要的小麦和玉米,而鸡蛋也并非是最终的产物,它的存在一方面是货物,可以拿来出售,一方面又是很多其他产品的原材料,比如:饼干、蛋糕、冰激凌等等…… One set of processing system integrates, can all agricultural products in Game and raising livestock products contact thoroughly the player's, all of a sudden Game interesting and playing enhanced many many, but this is only a sector, this Game in the future also very interesting systems, will be the operation sales between players. 一整套的加工体系融入进来,就能够把玩家在游戏里所有的农产品、畜牧产品彻底联络起来,一下子把游戏的趣味性和可玩性提高了许多许多,而这只是其中一个版块,这款游戏未来还有一个非常有意思的体系,就是玩家间的经营销售。 When the agricultural and product of livestock Muye and processing industry becomes the raw material of higher level product, then the demand of raw material exceptionally will be huge, not every user can the balanced assignment the resources in various aspects, therefore, clears the transaction system of among the players selling the agricultural product, can let between the user and user realizes the transaction of raw material and agricultural product, the user buys the thing for the system price, only then sold to half of user, as the matter stands, the attraction user completes among the transaction with players, realizes in -depth Game interaction, but the user can also according to own demand and localization, adjusts. Industrial structure in Game. 一旦农业、畜牧业、加工业的产品都成为更高级产品的原材料时,那么原材料的需求就会异常巨大,并不是每一个用户都能够均衡的分配好自己在各方面的资源,所以,开通玩家间销售农产品的交易体系,就能够让用户与用户之间实现原材料、农产品的交易,用户把东西买给系统的价格,只有卖给用户的一半,这样一来,就吸引用户去完成和玩家之间的交易,实现更深层的游戏互动,而用户也就可以根据自己的需求和定位,来调节自己在游戏里的产业结构。 For example, the player does not think that laborious side grows the grain, makes the feed, while raises the poultry, then he can adjust oneself industrial structure, the industrial crop that the planter makes money, purchases the inexpensive feed to need the agricultural product, then the processing feed, again the feed resells for needing the player, in this case, he is equivalent to the feed producer in Game ; Some users concentrate on the cultivation of poultry, can purchase the feed from this user hand, does cultivation massively. 例如,玩家并不想辛苦的一边种粮食、一边做饲料、一边养家禽,那么他就可以调整自己的产业结构,种植更赚钱的经济作物,采购廉价的饲料所需农产品,然后不停的加工饲料,再把饲料转卖给需要的玩家,这样的话,他就相当于游戏里的饲料生产商;有些用户把精力集中在家禽的养殖上,就可以从这种用户手里收购饲料,来大量做养殖。 Livestock Muye and processing industry are certainly impossible to limit in the chicken the level of feed and egg merely, the wheat can make the bread, raising pigs to produce the pork, raising cattle can produce the milk, raise sheep can produce the wool, this is the simplest first-level processing relations, these have the domain that can deep cut, for example, wraps in the same place the pork dough making, can be used for the intensive processing Hamburger...... 畜牧业和加工业当然不可能仅仅局限在鸡饲料与鸡蛋的层面,小麦可以做成面包,养猪可以产生猪肉,养牛可以产生牛奶,养羊可以产生羊毛,这就是最简单的一级加工关系,这其中还有很多可以深挖的领域,例如,把猪肉和面包在一起,就可以用来深加工成汉堡…… Once among the players can make the transaction, was equivalent stimulated the circulations of various raw material and material between entire Game world several million users all of a sudden, this quite therefore established one to stimulate the system of entire Game world in the huge Game world . Moreover, to strengthen this raw material and material circulation, Li Mu also developed a system duty. 一旦玩家之间可以做交易,相当于一下子盘活了整个游戏世界几千万用户之间的各种原材料、物料的流通,这就相当于是在庞大的游戏世界里成立了一个能盘活整个游戏世界的体系,而且,为了增强这种原材料、物料流通,李牧还开发了一种系统任务。 The duty system repertoire clears a pickup truck in the farm of user, the user after contributing money to purchase a pickup truck to start the delivering goods profession, every day can receive ten various orders, the thing that each order needs is different, but what is most essential, the price that each gold coin of order reward, all things that needs to add it is much higher, moreover throws in the experience, as the matter stands, will stimulate the user to complete the task diligently, receiving in exchange higher return, but user is also basic the means dependence from not producing to be self sufficient to complete ten demand different orders, only. Can depend upon to collect the goods that the duty needs with other user transactions mutually. 任务系统的套路是在用户的农场里开通一辆小货车,用户在攒钱购买一辆小货车之后开始送货生涯,每天可以接到十个各不相同的订单,每一个订单所需要的东西都不一样,而最关键的是,每一个订单奖励的金币,比它所需要的所有东西加起来的价格还要高得多,而且还附赠经验,这样一来,就会刺激用户去努力完成任务,换取更高的回报,而用户自己又根本没办法依靠自产自足来完成十个需求不同的订单,只能依靠与其他用户相互交易来凑齐任务所需的物品。 Then, the relations between player and player no longer compete mutually, but needs mutually, the cash player rank is high, the produced thing is better, product that in their farm makes, is rare to the average consumer, but cash player the rare product that delivers the relatively average consumer massively the high rank, they can only take the sale, to change into the gold coin these products, as the matter stands, happen to can solve the problem for the user of low rank, therefore, this Game will develop the certain extent in the future, the ordinary player's attitude to the paying player, will be the interdependence relations, if in his good friend will not have the payer, His road of development will be more difficult, if he becomes in the friends payer, will have many good friends to attach to him to realize the fast promotion, will bring the extra sense of achievement to him. 如此一来,玩家与玩家之间的关系不再是相互攀比,而是相互需要,现金玩家级别高,出产的东西更好,他们农场里生产出来的产品,对普通用户来说就非常难得,而现金玩家会大量产出相对普通用户来说高级别的稀有产品,他们只能把这些产品拿出来销售、换成金币,这样一来,正好能为低级别的用户解决问题,所以,将来这款游戏发展到一定程度之后,普通玩家对付费玩家的态度,将是依存关系,要是他的好友里没有付费用户,他的发展之路就会更难,而如果他成为好友圈里的付费用户,就会有许多好友依附着他来实现快速升级,会给他带来额外的成就感。 This is the Li Mu's the whole world construction, future Happy Farm, being linked together, faint trace will be connected, the payer will coexist with the non- payer harmoniously, Game inside and outside harmonies. 这就是李牧的整个世界架构,未来的开心农场,环环相扣、丝丝相连,付费用户与非付费用户和谐并存,游戏内外一片融洽。 When Li Mu to the Happy Farm future hopefully, Tencent is almost the whole staff works overtime, held mobilization meetings of all department linkages. 就在李牧对开心农场的未来满怀希望的时候,腾训内部几乎是全员加班,开了一个所有部门联动的动员大会。 At this mobilization meeting, Tencent vice-president Guo Haiming to who attended about hundred staff announced a news: social games QQ Fishery of Tencent enclosed type development has completed all test work, will get online in the day after tomorrow officially, at the appointed time, QQ will also issue the renewal of latest edition: QQ 2002 Boss eta2, Boss eta2 and just did not issue one month of Boss eta1 edition true difference, only then, that on QQ 2002 Boss eta2, increased a QQ Fishery entrance. 在这次动员大会上,腾训的副总郭海明向参加会议的近百名员工宣布了一个消息:腾训封闭式开发的社交游戏qq渔场已经完成了所有测试工作,将于后天正式上线,届时,qq也将发布最新版本的更新:qq2002beta2,beta2和刚发布没一个月的beta1版本真正的区别只有一个,那就是在qq2002beta2上,增加了一个qq渔场的入口。 The Tencent QQ Fishery project establishes now, is the technologies division in the seal security development, unusual has been solid, the staff of entire Tencent other non- technologies division the development process covers basically do not know, the people of QQ operation department do not know the original technologies division has developed the Boss eta2 edition. 腾训的qq渔场项目成立到现在,一直都是技术部门在封闭保密开发,开发过程捂的非常严实,就连整个腾训其他非技术部门的员工也基本上都不知道,连qq运营部门的人都不知道原来技术部门已经开发出了beta2版本。 Reason that covers the matter of QQ Fishery development such solid, Guo Haiming also has his difficulties, properly speaking this matter does not need to cover up, the opponent but who the key they imitate is Muye Science and Technology, initially they imitated icq not to meet to the Muye Science and Technology such intense counter-attack, thinks initially q several time explode the time, the back of Guo Haiming somewhat feels cold, thinks the investment is so that big q, server can the carrying/sustaining 1 million people post simultaneously, now 100,000 Nikkatsu does not have continually, almost became the big joke in industry, Guo Haiming is afraid response of after Muye Science and Technology in knowing QQ Fishery this Game, because this family/home company. Really was too the urogenous. 之所以把qq渔场开发的事情捂这么严实,郭海明也有他的苦衷,按理说这种事情没必要太遮遮掩掩,但关键他们模仿的对手是牧野科技,当初他们模仿icq都没遇到过向牧野科技这样强烈的反击,一想到当初q吧的几次爆吧时间,郭海明的后背就有些发冷,一想到投资那么大、服务器能承载百万人同时发帖的q吧,现在连十万日活都没有,几乎成了行业内的大笑话,郭海明就更加害怕牧野科技在知道qq渔场这款游戏后的反应,因为这家公司实在是太尿性了。 For aiming at avoid as much as possible before online from Muye Science and Technology, Guo Haiming requests the entire development process strictly to keep secret, for fear that annoys to trouble. 为了在上线前尽可能避免来自牧野科技的针对,郭海明要求整个开发过程严格保密,生怕惹来麻烦。 But today announces QQ Fishery in the front of entire company, the most important reason is the leadership decided, lets QQ Fishery while the good time that Happy Farm Items Mall gets online, makes the best use of the time to get online. 而今天之所以在全公司的面前公布qq渔场,最重要的原因就是领导层决定,让qq渔场趁着开心农场的道具商城上线的好时机,抓紧时间上线。 Why as for gets online Items Mall to regard a good time Happy Farm, the primary cause is also the Tencent high level believes that after Happy Farm gets online Items Mall, can hurt and feelings of free user, when the free user most conflicts to Items Mall, QQ Fishery takes permanently free, does not sell Game item(s), to create absolutely the fair Game environment for amusing, attracts this group of users. 至于为什么把开心农场上线道具商城当成一个好时机,主要原因也是腾训的高层认为,开心农场上线道具商城之后,会伤及免费用户的感情,就在免费用户对道具商城最抵触的时候,qq渔场就以永久免费、不售卖游戏道具、打造绝对公平的游戏环境为噱头,把这批用户吸引过来。 First deceives the user from other platforms with fair amusing, when the user fosters the viscosity after own platform, is then contradictory, this method emerges one after another incessantly in the internet domain, basically that day of internet being born has, although was played by the professional rottenly, but truly is very to user attractive. 先用公正的噱头把用户从其他平台骗过来,等用户在自己平台上养成粘度之后,再出尔反尔,这种手段在互联网领域层出不穷,基本上从互联网诞生的那一天就已经有了,虽然被业内人士玩烂了,但对用户来说确实很有吸引力。 This is the primary purpose that Guo Haiming holds this mobilization meeting.( To be continued.) 这就是郭海明召开这个动员大会的根本目的。(未完待续。)
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