RINAPE :: Volume #4

#327: South Korean Webzen

LNMTL needs user funding to survive Read More

internet blows the awesome history to be long-standing, aspect altogether two that everyone most likes blowing, first is the company running water, second is the company estimate value and financing. 互联网吹牛逼的历史由来已久,大家最喜欢吹的方面一共有两个,第一是公司流水,第二是公司估值与融资。 If a internet enterprise in Internet and venture capitalists platform issue news, declared oneself finance tens of millions, estimate value several hundred million, then these two amounts must get two booklets, even a booklet. 如果一家互联网企业在网络媒体与创投平台发布消息,宣称自己融资数千万,估值数个亿,那么这两个金额都得打上二折,甚至一折。 The repertoire of Li Mu and this group of people are different, he does not need to use deception to attract the attention in the market, does not need to enhance the company estimate value by the swindling and abducting, therefore the matter of Series B rounds financing, he has not announced to the public, Xu Jiaming Ming Honest Capital has not issued any news to the outside, the person in industry does not know that two companies had been completing tens of millions financing in secret. 李牧和这帮人的套路不同,他不需要在市场上弄虚作假来吸引注意力,也不需要靠坑蒙拐骗来提高公司估值,所以b轮融资的事情,他根本就没有对外宣布,就连许嘉铭的铭诚资本也没有对外发布任何消息,行业内的人根本不知道两家公司已经在私底下完成了数千万的融资。 To Baidu Chief Li, misses with Muye Science and Technology is quite regrettable, now saw that Muye Science and Technology made national most fiery/popular Game Happy Farm, he envies the envy to hate, to be almost impossible to describe with the language, because of own miscalculation, Baidu withdraws from Muye Science and Technology in a panic, making him unable to raise the head in the face of the back capital. 对百度李总来说,与牧野科技无缘是相当遗憾的,现在眼看牧野科技把开心农场做成了全国最火爆的游戏,他心里的羡慕嫉妒恨,几乎无法用语言来描述,因为自己的判断失误,百度从牧野科技仓皇退出,让他在背后的资本面前也抬不起头来。 The Tan Yaocheng mentality is slightly better, he is not Baidu CEO, therefore does not need to shoulder Baidu to withdraw the huge mistake of Muye Science and Technology, eye looks at Muye Science and Technology can realize through Happy Farm quickly creates income massively, he is comforting Chief Li, said: „Actually Li Mu this boy works is very alone, if we do not withdraw from Muye Science and Technology, he may not put the Muye Science and Technology name to do Happy Farm directly, you looked Storm Entertainment that he newly established, Muye Science and Technology only accounted for 20% stocks, if he took to establish a new company Happy Farm initially, buys stock in 20% with Muye Science and Technology, can induct the Muye Science and Technology user justifiablily, but we at that time be only the Muye Science and Technology 10% stocks, converted, can only account for 2% of new company, the significance was not big.” 谭耀成的心态稍微好一些,他不是百度的ceo,所以不用背负百度撤出牧野科技的这一巨大失误,眼看着牧野科技很快就能够通过开心农场实现大规模创收,他宽慰着李总,说:“其实李牧这小子做事情挺独的,如果我们不退出牧野科技,他可能不会直接把开心农场放到牧野科技的名下来做,你看他刚成立的暴风娱乐,牧野科技只占了20%的股份,如果当初他把开心农场拿出去成立一个新公司,用牧野科技入股20%,就可以名正言顺的导入牧野科技的用户,但是咱们当时只有牧野科技10%的股份,折算下来,只能占到新公司的2%,意义不大。” Chief Li nods: „Said is also, Li Mu this boy is astute, has not made us, he not possible to obtain Muye Science and Technology to do Happy Farm.” 李总点了点头:“说的也是,李牧这小子精明,没把咱们弄走,他不可能把开心农场拿进牧野科技来做。” Saying, Chief Li is asking him curiously: „Alipay this company, how many does Li Mu occupy stock?” 说着,李总好奇的问他:“支付宝这家公司,李牧占股多少？” „100%.” Tan Yaocheng said: „At that time this company for 3321 provided to pay the channel, who didn't expect will now also take to conform in Muye Science and Technology together.” “100%吧。”谭耀成说:“当时这家公司就是为3321提供支付渠道的,谁也没想到现在还会拿出来跟牧野科技整合在一起。” Chief Li said: „I took this boy, these methods where he studied, how many shells did you have a look at him to play now? Muye Science and Technology, Easy Music Science and Technology, Muye Pictures, Storm Entertainment and Alipay, the capital structures of several company shells are various, the domain that covers are also various, the most important thing is can also realize supplementarily on the resources, just started an undertaking superb that plays the company shell, in the future can also?” 李总说:“我真是服了这小子了,他到底是从哪里学的这些手段,你看看他现在玩了多少个壳子了？牧野科技、易听科技、牧野映象、暴风娱乐、支付宝,几家公司壳子的资本构成各不相同,涵盖的领域也各不相同,最重要的是还能在资源上实现互补,刚开始创业就把公司壳子玩的出神入化,将来还得了？” Tan Yaocheng shrugs smiles: „In brief will play compared with us.” 谭耀成耸肩一笑:“总之比咱们会玩。” Chief Li sighed: „Our businesses were too sole, otherwise, I also want to make the stature business, to admit in the shell company, this can get rid of the capital to our fetters.” 李总叹了口气:“我们的业务还是太单一了,不然的话,我也想弄个子业务、放进壳公司里,这样才能摆脱资本对我们的束缚。” ...... …… In the afternoon, has arrived in South Korea capital Seoul( this time Seoul has not changed the name to as Seoul) Lin Qingya, bringing the recently established Business development (BD) department to arrive in South Korean Webzen headquarters, in the Webzen conference room, met with Webzen vice-president Kim Yoo Quan. 当天下午,已经抵达韩国首都汉城(此时汉城还未更名为首尔)的林清雅,带着新成立的bd部门抵达韩国网禅公司总部,在网禅的会议室里,与网禅的副总金佑权见面。 Kim Yoo Quan attaches great importance to this time with the Business discussion of China Corporation, because he had noticed that the competitor atoz development 《Legend》 has created the good achievements in China making person chengtan, 《Legend》 in the China fiery/popular degree, to have surpassed the development company and estimate of agent operation company at present greatly, the stance like a raging fire, making Webzen envy, they felt «MU Online / miracle mu» that oneself developed, regardless of the world construction and Game playing, visual effect wait/etc aspects, were much better compared with 《Legend》, if this Game invested into the China operation, certainly can exceed 《Legend》. 金佑权非常重视这次和华夏公司的商务洽谈,因为他已经看到竞争对手atoz开发的《传奇》在华夏已经创造了一份令人称叹的好成绩,眼下《传奇》在华夏的火爆程度,已经大大超出了开发公司和代理运营公司的预估,如火如荼的架势,让网禅非常羡慕,他们觉得自己开发的《奇迹mu》,无论从世界架构、游戏可玩性、视觉效果等等方面来看,都比《传奇》要好得多,如果这款游戏投入到华夏运营,一定能够超越《传奇》。 But the biggest problem is, the company from China had not expressed is interested in «MU Online / miracle mu». 但最大的问题就是,一直都没有来自华夏的公司表示对《奇迹mu》感兴趣。 The Shanda network now wholly-absorbed operation 《Legend》 is impossible to divert attention to operate second Game, but in NetEase is also busy developing own Game, net star proxy Japanese cartoon Online Games «Charm darling» also just started to measure, in addition, the home seemed like no to be able to name the character the Game operation company, must know that now the domestic Game operation, most tests the generalization ability, if the generalization ability were not proper, good Online Games to have 20,000-30,000 players already all that one could wish, but generalization ability, if were powerful enough, then trash Online Games, can still reach the astonishing magnitudes of several hundred thousand user even over a million users even, in the Kim Yoo Quan eye., 《Legend》 is such trash Online Games. 盛大网络现在专心运营《传奇》根本不可能分心运营第二个游戏,而网易也在忙着开发自己的游戏,网星代理的日本卡通网游《魔力宝贝》也刚开始内测,除此之外,国内似乎没有哪家能够叫得上名字的游戏运营公司了,要知道现在国内的游戏运营,最考验推广能力,推广能力如果不到位,一款好网游能有20,000-30,000玩家就已经烧高香了,但是推广能力如果够强大,那么就算是一款垃圾网游,也能达到几十万用户甚至上百万用户的惊人量级,在金佑权眼里,《传奇》就是这么一款垃圾网游。 The rough picture, the simple world construction, the simple role type and promotion system, 《Legend》 this Game in South Korean top Engineer Game in the eye, is third-class obsolete Game, what may let Kim Yoo Quan as well as many top Engineer Game scratches and tears the brain not to understand, why 《Legend》 can achieve in China such hot. 粗糙的画面、简单的世界架构、简单的角色种类及升级体系,《传奇》这款游戏在韩国顶尖的游戏工程师眼里,就是一款三流的过时游戏,可让金佑权以及众多顶尖游戏工程师抓破脑筋都没想明白的是,为什么《传奇》在华夏可以做到这么火。 Finally, they turned over to the head of Shanda the merit, thought a good operator, the role that can play was limitless. 最后,他们把功劳归到了盛大的头上,认为一个好的运营商,能够起到的作用不可限量。 Kim Yoo Quan also once screened in China internet Corporation has suited operates " MU Online / miracle mu » company, but it is a pity that oneself screened these companies in secret, whom also without discovering is more suitable to operate «MU Online / miracle mu» this Game. 原本金佑权也曾在华夏的互联网公司里筛选过适合运营《奇迹mu》的公司,但遗憾的是,自己私下里把这些公司筛选了一遍,也没有发现到底谁更适合运营《奇迹mu》这款游戏。 Tencent once entered to the Kim Yoo Quan field of vision, in his opinion, Tencent has the considerable huge user base, if transforms the consumer resource to make Game, should have bright prospects, but, Tencent also has nothing to make the experience and movement of Game now, at present seems like is almost and network Game insulation, even if Kim Yoo Quan thought that they do not have the significance appropriately, because the opposite party did not have this preparation. 腾训曾经进入到金佑权的视野里,在他看来,腾训拥有相当庞大的用户基础,如果转化用户资源来做游戏,应该是大有可为,可是,腾训现在还没有任何做游戏的经验和动作,目前看起来几乎是和网络游戏绝缘的,就算金佑权觉得他们合适也没有意义,因为对方还没有这个准备。 Baidu also once was the object who the Kim Yoo Quan hope cooperated, what was similar to Tencent, Baidu has not displayed any to make the Game intention. 百度也曾经是金佑权希望合作的对象,但与腾训差不多的是,百度也没有表现出任何要做游戏的意图。 Several find, Kim Yoo Quan even discovered, they very difficult to find the right operator in China, comes carries forward «MU Online / miracle mu» this Game. 几番了解下来,金佑权甚至发现,他们很难在华夏找到合适的运营商,来把《奇迹mu》这款游戏发扬光大。 Muye Science and Technology affiliated Tieba (Post It) is truly hot, but he does not speak Chinese, only knows that Tieba (Post It) is Chinese community, even does not know that is the community of what nature, therefore almost not careful understanding in heart pass, he does not even know that Muye Science and Technology promoted new product Happy Farm. 牧野科技旗下的贴吧确实很火,但他不懂中文,只知道贴吧是中文社区,甚至不知道是什么性质的社区,所以几乎没怎么仔细了解就在心底pass了,以至于他甚至不知道牧野科技又推出了一款新产品开心农场。 This Lin Qingya comes to discuss that with Webzen by the status in Storm Entertainment Corporation «MU Online / miracle mu» power of attorney, Kim Yoo Quan „Storm Entertainment” almost knows nothing about this, therefore is not interested very much, but is first comes to discuss China internet Corporation of «MU Online / miracle mu» power of attorney with Webzen after all on own initiative, if Webzen here attitude is not good, feared that will have not the good effect in China, therefore Kim Yoo Quan has to go through the motions. 这次林清雅是以暴风娱乐公司的身份来跟网禅谈《奇迹mu》的代理权,金佑权对这个“暴风娱乐”几乎一无所知,所以也不是很感兴趣,但毕竟是第一个主动来跟网禅谈《奇迹mu》代理权的华夏互联网公司,如果网禅这边的态度不好,怕是会在华夏造成不好的影响,所以金佑权只好来走个过场。 When Kim Yoo Quan and Lin Qingya face sits, he at heart is still having doubts, this named „Storm Entertainment” why the company will send out such a young woman to come with oneself to negotiate, does her age seem like also on the 23-24 year? Also or 25 or 26-year-old? Does she understand internet? Does she understand Game? Does she have the sufficient power to decide on this table? 当金佑权和林清雅面对而坐的时候,他还在心里疑惑,这家名为“暴风娱乐”的公司为什么会派出一个这么年轻的女人来跟自己谈判,她的年纪看起来也就二十三四岁？亦或者二十五六岁？她懂互联网吗？她懂游戏吗？她有足够的权力在这张桌子上拍板吗？ 40-year-old Kim Yoo Quan, in the first impression in with Lin Qingya meeting, had several points to despise to Lin Qingya. 40岁的金佑权,在与林清雅见面的第一印象中,对林清雅有了几分轻视。 Stemming from the commercial politeness, Kim Yoo Quan has not displayed this contempt, shakes hand and did after Lin Qingya introduced mutually, he to Lin Qingya raised the first issue: „Miss Lin hello/you good, I heard that your firm wants to act our «MU Online / miracle mu» in China, can you brief the basic situation in your firm probably?” 出于商业礼貌,金佑权没有把这种轻视表现出来,与林清雅握手并做了相互介绍之后,他向林清雅抛出了第一个问题:“林小姐你好,我听说贵公司想在华夏代理我们的《奇迹mu》,请问你能大概介绍一下贵公司的基本情况吗？” The translation interpreted Chinese the issue of opposite party, after Lin Qingya has listened nods, said with a laugh said slightly: „Our company newly is formed in Yanjing this month, the company registered capital is 2 million, the business scope is the software development, operation and the related peripheral production and sale internet cultural entertainment domain.” 翻译将对方的问题口译成中文,林清雅听过之后点了点头,微微笑着说道:“我们公司本月刚刚在燕京成立,公司注册资金为两百万,业务范围就是互联网文化娱乐领域的软件开发、运营以及相关周边的生产与销售。” Kim Yoo Quan heard the company that newly established, almost wants to set out to leave at heart, he somewhat despises the China internet enterprise and Game enterprise, thinks that the technology or the thought level must fall behind South Korean Enterprise, let alone one of the Webzen or South Korean top Game development companies, the China well-known enterprise his still few can take a liking to the eye even, let alone is a new registration company. 金佑权一听说是刚成立的公司,心里几乎想起身走人了,他本身就有些轻视华夏的互联网企业、游戏企业,认为他们无论是技术还是思维层面都要落后于韩国企业,更何况网禅还是韩国顶尖的游戏开发公司之一,就算是华夏知名的企业他也没几个瞧得上眼的,更何况是一家新注册的公司。 The Kim Yoo Quan expression is somewhat ugly, almost in this flash, he in overruled the Storm Entertainment proxy «MU Online / miracle mu» thought at heart thoroughly, the smile of previous that professional type also dissipates completely, looks at Lin Qingya said: „We hope that can with having enough user base, as well as has the company cooperation of enough strong online offline generalization ability, your company newly was formed, I thought that you very difficult operate «MU Online / miracle mu».” 金佑权的表情有些难看,几乎在这一瞬间,他就在心里彻底否决了暴风娱乐代理《奇迹mu》的念头,先前的那点职业式的笑容也消散殆尽,看着林清雅说:“我们更希望能够和有足够用户基础、以及有足够强的线上线下推广能力的公司合作,你们公司刚刚成立,我觉得你们很难把《奇迹mu》运作起来。” Lin Qingya gives a calm smile, said: „Mr. gold/metal, the situation in our company has not made a more detailed introduction with you, the second major stockholder in our company, is China Muye Science and Technology.” 林清雅淡然一笑,说:“金先生,我们公司的情况还没有跟你做更详细的介绍,我们公司的第二大股东,是华夏的牧野科技。” Kim Yoo Quan gawked staring, asked: „How many does Muye Science and Technology occupy stock in your company?” 金佑权愣了愣,问:“牧野科技在你们公司占股多少？” „20%.” “20%。” The Kim Yoo Quan expression was slightly attractive, Muye Science and Technology occupies the stock in this Storm Entertainment, showed that Storm Entertainment can obtain the resources that needs from Muye Science and Technology, Muye Science and Technology although does not have the gene that Game operates, but at least is also ten million/countless the community of user level, many are somewhat the foundation, therefore simply said: „According to my knowledge, the Muye Science and Technology main product is a Chinese community, do you make Game now, how many Muye Science and Technology user can succeed to transform?” 金佑权表情稍稍好看了一些,牧野科技在这家暴风娱乐占股,也就证明暴风娱乐可以从牧野科技获得需要的资源,牧野科技虽然也没有游戏运营的基因,但起码也还是千万用户级的社区,多少还是有些基础,于是便道:“据我了解,牧野科技的主要产品是一个中文社区,你们现在做游戏,牧野科技的用户能够成功转化过来多少？” Lin Qingya is asking him: „Mr. gold/metal, does not know how many you do have to understand to Muye Science and Technology?” 林清雅笑着问他:“金先生,不知道您对牧野科技有多少了解？” Kim Yoo Quan simply said: „I know that under Muye Science and Technology has the world's largest Chinese community, but your I know that this view moisture content big, our South Korea also very famous forums, said that as the world's largest Korean forum, its user is the domestic several million Internet users.” 金佑权便道:“我知道牧野科技旗下有全球最大的中文社区,不过你我都知道这种说法的水分有多大,我们韩国也有一个非常出名的论坛,自称为全球最大的韩语论坛,不过它的用户不过就是国内几百万网民而已。” Lin Qingya said: „The population that Chinese covers compared with Korean must mostly, Muye Science and Technology have tens of millions users in the China home after all merely, now is the one of the domestic registration user and active user most companies, in this level can with the company that Muye Science and Technology is on par with, entire China not over three.” 林清雅说:“汉语覆盖的人口毕竟比韩语要大多的,牧野科技仅仅在华夏国内就具有数千万用户,现在已经是国内注册用户和活跃用户最多的公司之一了,在这个层面能跟牧野科技比肩的公司,整个华夏不会超过三家。” Kim Yoo Quan nods, asked Lin Qingya: „Is your company, or Muye Science and Technology has had the operation experience of any Game?” 金佑权点了点头,问林清雅:“你们公司,或者是牧野科技有过任何游戏的运营经验吗？” In the Kim Yoo Quan eye, Storm Entertainment has Muye Science and Technology this background, can look at one by oneself reluctantly high, but in his at heart, definitely is unable to accept «MU Online / miracle mu» as before gives such a company to operate, the question that therefore, he asked does not hope that Lin Qingya replied, but hopes that she can understand own company and vast gap between «MU Online / miracle mu» this outstanding Online Games. 在金佑权眼里,暴风娱乐有牧野科技这个背景,也只是勉强能让自己高看一眼而已,但在他的心里,依旧完全无法接受将《奇迹mu》交给这样一家公司运营,所以,他问的这个问题也并不是希望林清雅去回答,只是希望她心里能够明白自己公司跟《奇迹mu》这款优秀网游之间的巨大差距。 At this time, a Lin Qingya actually face self-confident asked him: „Mr. gold/metal, does not know that you have heard Happy Farm?” 这个时候,林清雅却一脸自信的问他:“金先生,不知道你有没有听说过开心农场？” „Happy Farm?” Kim Yoo Quan knits the brows, the translation also translates these four characters with the wording meaning, after letting he listened, but also thinks that what Lin Qingya asked was really the issue about some farm, reply that therefore his face was not interested in: „I live since childhood in Seoul, the father is the military officer and mother is Professor university, I from birth to the present, without contacting farm, to the matter of farm is not very clear.” “开心农场？”金佑权皱了皱眉,翻译也是用字面意思翻译这四个字,让他听了之后,还以为林清雅问的真是关于某个农场的问题,于是他一脸不感兴趣的回答:“我从小生活在汉城,父亲是军官、母亲是大学教授,我从出生到现在,没有接触过农场,对农场的事情也不是很清楚。” Lin Qingya sees has the superiority feeling that he replied especially, some being able help smiling said: „Mr. gold/metal you misunderstood, Happy Farm that I said that some not farm or cultivation real farm, but is farm class network Game that Muye Science and Technology just promoted a while ago.” 林清雅见他回答的格外有优越感,有些忍俊不禁的说:“金先生您误会了,我说的开心农场,并不是某个种地或者养殖的真农场,而是牧野科技前段时间刚刚推出的一款农场类网络游戏。” „Farm Game?” The Kim Yoo Quan brow wrinkles tightly: „Can the farm of village also make network Game? If palm machine operation single plane Game, perhaps I can also understand, after all has «Harvest Moon» this Game of Japan, develops a farm class Game also to have nothing not possibly, but network can Game of farm class have the big space? How many users this does Game have? 30,000? 50,000?” “农场游戏？”金佑权眉头皱得更紧:“乡村的农场也可以做成一款网络游戏？如果是一款掌机运行的单机游戏,我或许还能理解,毕竟有日本的《牧场物语》这款游戏在,开发一个农场类的游戏也没什么不可能,但是农场类的网络游戏能有多大的空间？这款游戏有多少用户？三万？五万？” 80,000 are Kim Yoo Quan estimated optimistically, he made Game for these years, saw much has not broken through Game of 10,000 users from online to closing down. 三万五万已经是金佑权的乐观估计了,他做游戏这几年,见过不少从上线到关停都没有突破一万用户的游戏。 At this time Lin Qingya was pursing the lips to act with constraint smiles, said: „Mr. gold/metal too underestimated this Game user group, our Game present numbers of users already about 40 million people . Moreover the Nikkatsu users surpassed 15 million.” 林清雅这个时候抿着嘴矜持的一笑,说:“金先生太低估这款游戏的用户群了,我们这款游戏现在的用户数已经将近四千万人,而且日活用户超过了一千五百万。” „How possibly!” Kim Yoo Quan shocking nearly rises with a spring from the chair, said dumbfoundedly: „40 million users, day active users 15 million? Miss Lin, aren't you joking with me?” “怎么可能！”金佑权震惊的险些从椅子上一跃而起,目瞪口呆的说:“四千万用户,日活跃用户一千五百万？林小姐,你不是在跟我开玩笑吧？” Lin Qingya said with a smile: „I , if cracking a joke, no significance that this joke also opens, if Mr. gold/metal finds time to understand «Happy Farm» this Game, knows that I am cracking a joke.” 林清雅笑道:“我如果是开玩笑的话,这个玩笑也开的毫无意义,金先生如果抽空了解一下《开心农场》这款游戏的话,想必就知道我是不是在开玩笑了。” The Kim Yoo Quan expression enforces immediately, looks at Lin Qingya earnest asking: „Does the Miss Lin preparation stay for several days in Seoul?” 金佑权表情立刻严肃了起来,看着林清雅认真的问:“林小姐准备在汉城待几天？” Lin Qingya said: „This must look at the situation that we discussed that but should not over 35 days.” 林清雅说:“这个要看咱们谈的情况了,不过应该不会超过三五天。” Kim Yoo Quan says immediately: „That today can first come here temporarily, I make our staff arrange the lodgings to you, I think that us the need selects the time first makes some understanding of «Happy Farm» that you said.” 金佑权立刻说道:“那今天能不能暂时先到这里,我让我们的工作人员给你们安排住宿,我想我们这边需要点时间先对你说的《开心农场》做一些了解。” 40 million register the users and 15 million Nikkatsu users, if Muye Science and Technology really can make such awesome Game, occupies the stock in this Storm Entertainment 20%, that Webzen will choose with them without hesitation cooperates, even if kneels to lick still refuses to balk.( To be continued.) 四千万注册用户、一千五百万日活用户,如果牧野科技真能做出这么牛逼的游戏,又在这家暴风娱乐占股20%,那网禅将会毫不犹豫的选择跟他们合作,就算跪舔也在所不惜。(未完待续。)
To display comments and comment, click at the button