RINAPE :: Volume #4

#326: Items Mall

LNMTL needs user funding to survive Read More

Lin Qingya started to go to the same day of South Korea, the Muye Science and Technology official issued a news to the outside: Happy Farm Items Mall this Sunday is also will soon issue that the news later next morning 9 o'clock will get online officially. 林清雅启程去韩国的当天,牧野科技官方对外发布了一个消息:开心农场道具商城即将在本周日也就是发布消息之后的第二天上午九点钟正式上线。 This soon is in domestic Game, the first online item(s) sale platform, but Happy Farm is also Game domain's first Game that opens the item(s) sales model, when nowadays traditional Online Games still in selling Point card, Li Mu started the increment premium service with lash Game. 这即将是国内游戏里,第一个线上道具销售平台,而开心农场也是游戏领域第一个开启道具销售模式的游戏,当现今传统网游还在卖点卡的时候,李牧用一款lash游戏开始了增值付费服务。 After this news announced that the online opinion assumed the leaning both ways trend, the support side thought that started the item(s) sale, the user who can let the economic strength accelerated himself the growth in Game, traded the rank with the cash, was fair ; The opposition side felt, if started the sale of item(s), will then destroy Game to be balanced without doubt enormously, when the time comes in the ranking is these payers, how making the free user play? 当这个消息宣布之后,网上的言论呈两边倒趋势,支持方觉得开启道具销售,就可以让有经济实力的用户来加速自己在游戏里的成长速度,用现金换级别,非常公平;反对方觉得,如果开启了道具的销售,那么无疑会极大的破坏游戏平衡,到时候排行榜上都是那些付费用户,让免费用户怎么玩？ Li Mu does not care to the opinion of opposition, since makes Game, making money forever is the biggest pursue, any Game, once opens the payment pattern, the oppositions of some non- payers, but gains must depend on the payer, so long as the payer can be satisfied, this Game can make money. 李牧对反对的言论并不是太在意,既然是做游戏,赚钱永远是最大的追求,任何一款游戏,一旦开启付费模式,都会有非付费用户的反对,但是盈利还是要靠付费用户,只要付费用户能够得到满足,这款游戏就能赚钱。 However, a Li Mu higher hope is to make Items Mall hatch Alipay, therefore, he quickly in Happy Farm announced lets the news that mass users are excited instantaneously besides the traditional mobile phone fee payment channel, „Alipay” user payment may enjoy 0.1 Yuan the preferential benefit that purchases 10 Yuan big gift parcel, in 10 Yuan big gift parcel includes the ordinary synthesis chemical fertilizer ten packages, the high-quality chemical fertilizer ten packages, the gold/metal points at five groups. 不过,李牧更大的希望是让道具商城来孵化支付宝,所以,他很快又在开心农场里公布了一个瞬间让大量用户兴奋起来的消息除了传统的手机话费支付渠道之外,“支付宝”用户支付可享0.1元购买十元大礼包的优惠,十元大礼包里包括普通合成化肥十包,优质化肥十包,金手指五组。 Because the user rank generally has promoted now much, therefore 20 packages of ordinary synthesis chemical fertilizers and high-quality chemical fertilizers actually cannot play the too obvious role to the rank of user, but these item(s) are quite usually rare, now the 10 cents can buy a big gift parcel, plays very strong attraction to most users. 因为现在用户级别已经普遍提升了不少,所以二十包普通合成化肥以及优质化肥对用户的等级来说其实起不到太明显的作用,不过这些道具平时极为难得,现在一毛钱就可以买到一个大礼包,还是对绝大多数用户都起到了非常大的吸引力。 If sells ten, the person who possibly buys will sell at a discount greatly, but only sells the 10 cents, is willing to buy its person is very many. 如果卖十块,可能买的人会大打折扣,但是只卖一毛钱的话,愿意买它的人还是非常多的。 Therefore, the Happy Farm user on the cooker, everyone started to discuss that Alipay was anything, according to introduction and link that Happy Farm gave, basically can see Alipay is a thing of link online banking, can bind the Four Big Bank bankcard also to realize the small online payment through it, but it was the preferential only channel, therefore had massive Happy Farm users to flood into Alipay on the same day, in Alipay registration account number, and binding bankcard. 于是,开心农场的用户就炸锅了,大家开始讨论支付宝到底是个什么东西,根据开心农场给出的介绍及链接,基本可以看出支付宝是一种链接网络银行的东西,通过它可以绑定四大行的银行卡并且实现小额在线支付,而它又是优惠的唯一渠道,所以当天就有大量开心农场的用户涌入支付宝,在支付宝注册账号并且绑定银行卡。 The Alipay user only had tens of thousands people, respectively is Yanjing and 3321 users and students in Shanghai these two cities, but short one day , the Alipay registration account achieved 5 million, and there are about half of users successfully to bind the bankcard. 原本支付宝的用户只有几万人,分别是燕京、沪市这两个城市的3321用户及学生,但是短短一天的时间,支付宝注册账户就达到了五百万,并且有将近一半的用户成功绑定了银行卡。 This to Li Mu, simply is the pleasant surprise of being above the imagination. 这对李牧来说,简直是一份超乎想象的惊喜。 In one day 2 million bound the bankcard user, now their wallet had opened an unimpeded exit|to speak in internet, they have paid the registration and binding bankcard to the Alipay behavior cost, in the future they need to pay, only needs to input the card number and password can realize. 一天内就有两百万绑定了银行卡的用户,现在他们的钱包已经在互联网打开了一个畅通无阻的出口,他们已经付出了注册、绑定银行卡到支付宝的行为成本,往后他们需要支付的时候,只需要输入卡号和密码就可以实现。 Using Alipay, Li Mu can push various types of commodities to them now, so long as these users are interested, they can pay money with ease, complete the payment of online transaction, this significance was really significant, later wants to make e-Commerce, these Alipay users were the mainstay. 利用支付宝,李牧现在就可以给他们推送各种商品,只要这些用户感兴趣,他们就可以轻松付款,完成线上交易的支付,这个意义实在是太重大了,以后想做电商,这些支付宝用户就是中流砥柱。 Happy Farm is Happy Farm makes the preheating time, the company is also the first time true understood that Alipay this product, nowadays internet payment channel is very unitary, the ordinary net silver almost monopolized the online payment, in addition payment means are the cell phone channel payment, but this payment channel is not online payment in the true sense, it does not have the wallet direct contact of means and user, can only link up with the cell phone fee/spent of user, therefore this payment not suitable large payment, to be used below dozens Yuan payments generally. 开心农场为开心农场做预热的时候,业内公司也是第一次真正了解支付宝这个产品,现如今的互联网支付渠道很单一,普通的网银几乎垄断了网上支付,另外还有一种支付手段是手机渠道支付,不过这个支付渠道并不是真正意义上的网上支付,它没办法和用户的钱包直接挂钩,只能跟用户的手机费相挂钩,所以这种支付并不适合大额支付,一般都用于几十元以下的支付。 However the present internet market, the value-added service of Online Games to various types of software and platform, the average per person arpu value( user average incomes) is very low, therefore cell phone payment foot, various companies that provide the value-added service are closing right up against the cell phone payment channel survival of motion and link, few develops own payment channel. 不过现在的互联网市场,从网游到各种软件、平台的增值服务,人均arpu值(用户平均收入)都很低,所以手机支付足矣,各种提供增值服务的公司都在靠着移动与联通的手机支付渠道生存,几乎没人去拓展自己的支付渠道。 Under this type of environment, Alipay became an alternative. 在这种大环境下,支付宝就成了一个另类。 Industry in big company is studying the Alipay pattern, the research, where also no one discovers this thing true value, even Baidu Chief Li when chatted with Tan Yaocheng also has said own doubts: „Lane Li Mu that Alipay not for 3321 serve, how it to get so far as Happy Farm to come up? His Alipay pays, where compares not to go with the net silver payment, has what significance?” 业内的大公司都在研究支付宝的模式,研究来研究去,也没人发现这东西真正的价值在哪里,甚至百度的李总在跟谭耀成闲聊的时候也说出过自己的疑惑:“李牧那个支付宝不是为3321服务的吗,怎么又把它弄到开心农场上去了？他这个支付宝支付,跟网银支付比起来也没好哪去,有什么意义呢？” Tan Yaocheng shrugs: „The Li Mu's idea we are very difficult to guess, 3321 each month running water are so huge, he has not thought to 3321 corporations, a payment pattern that but he for 3321 develops, deliberately registered a company unexpectedly, this point I have felt some fishy, now ties up in together, it seems like him with Happy Farm it wants to be that Alipay user.” 谭耀成耸耸肩:“李牧的想法咱们很难猜得透,3321每月的流水这么庞大,他从来没想过要把3321公司化,但是他为3321开发出的一个支付方式,竟然还刻意注册了一家公司,这一点我一直觉得有些蹊跷,现在又把它跟开心农场捆绑在一起,看来他是想做那个支付宝的用户。” Chief Li said: „Some major line of net silver payments, the message and phone bill of payment not that's alright two operators? Now so many companies increase the family fortunes by the message value-added service, even/including Mingshou brings the dark buckle, makes money from the consumer, that speed was simply fast, why he did not do these ready-made channels, what Alipay then did?” 李总说:“有各大行的网银支付,有两家运营商的短信、话费支付不就行了吗？现在这么多公司靠短信增值业务发家,连明收带暗扣,从消费者身上赚钱,那速度简直快极了,他为什么不搞一搞这些现成的渠道,转而去搞什么支付宝？” Tan Yaocheng sighed, said: „Chief Li, the Muye Science and Technology matter our he, I thought that leave alone he does what Alipay is also not meaningful.” 谭耀成叹了口气,说:“李总,牧野科技的事情咱们就别管他了,我看他搞什么支付宝也没什么意义。” Chief Li sighs with emotion one: „I can want to see, once Happy Farm Items Mall gets online officially, the profit should be very considerable, Li Mu this boy is truly astute, before Game gets online, has deceived us, now we also can only look at him to make money helplessly.” 李总感慨一声:“不过我可以想见,开心农场的道具商城一旦正式上线,利润应该还是很可观的,李牧这小子确实精明啊,游戏上线之前就已经把咱们骗出去了,现在咱们也只能眼睁睁看他赚钱。” „Not!” Tan Yaocheng ridicules saying: „The profit space of this thing is limitless, so many player infatuated in, Items Mall gets online, certainly will obtain a large number to have the user of power of consumption to hound, one package of chemical fertilizers curry favor with several cents in Items Mall, wants to plant one round more than ten places fast, several Yuan, about ten Yuan costs, this, if brushes the chemical fertilizer to brush for day, several thousand Yuan could not have gotten down, the profitability is not absolutely ordinary.” “可不！”谭耀成讪笑道:“这东西的盈利空间不可限量,这么多玩家痴迷其中,道具商城一上线,一定会得到相当一部分有消费能力的用户追捧,一包化肥在道具商城里卖好几毛钱,想把十几块地都快速种上一轮,就得好几块钱、将近十块钱的成本,这要是刷化肥刷一天,没几千块钱下不来,盈利能力绝对不一般。” Chief Li is wrinkling the eyebrow, said: „Li Mu this did Series B rounds melt? How to have heard what sound?”( To be continued.) 李总皱着眉毛,说:“李牧这b轮到底融了没有？怎么一直没听见什么动静呢？”(未完待续。)
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