RINAPE :: Volume #4

#325: Loses everything does with you

LNMTL needs user funding to survive Read More

Brother Liu because of Li Mu's then to attack, but somewhat is all of a sudden depressed , he to unusual is not truly thorough to internet, after all he who the pattern of oneself this online sale thinks is not that in Liu Qiangdong that in the hopeless situation seeks counter-attacks certainly, he is noticed that Li Mu is so successful, realized the internet opportunity is bigger and has with envying impetuously the mentality, wants to try Liu Qiangdong. 刘师兄因为李牧的便向打击而一下子有些消沉,他确实还没有对互联网、对自己这个线上销售的模式想的非常透彻,毕竟他不是那个在绝境中寻求绝地反击的刘镪东,他是看到李牧如此成功,意识到互联网机会更大、带着浮躁与羡慕的心态,想要进来尝试一番的刘镪东。 To Li Mu, he naturally must the idea of Brother Liu to brutal destroying completely, not only he has illegal, wants to make Brother Liu use for oneself, a very big reason: * has not come! 对李牧来说,他当然要把刘师兄的这个想法给无情的灭掉,并不只是他心怀不轨、想让刘师兄为己所用,还有一个很大的原因:*没来！ In the situation of * not having come, Li Mu dares to say In short, the nation no one can complete e-Commerce truly, Jingdong this business's Boss 2 patterns to the customer, is Taobao that type of customer's 2 patterns to the customer, getting up that is impossible to play! *还没来的情况下,李牧敢说一句话,全国没有人能真正做好电子商务,无论是京东这种商家对客户的b二模式,还是淘宝那种客户对客户的二模式,都不可能玩的起来！ 2003 * made the whole nations have frightened, thus avoided on own initiative face-to-face among people sought other ways to substitute the short distance alternately and on own initiative offline interactive, this was in the China internet historical development , to promote a prerequisite that e-Commerce developed, under this social big background, the online transaction will become the Savior of people, to have the opportunity to have a perfect grand opening. 2003年的*让全国人民都心怀恐惧,从而主动避免人与人之间面对面的交互、主动寻找其他方式来替代近距离的线下交互,这是华夏互联网发展历史上,推动电子商务发展的一个必要前提,在这个社会大背景下,线上交易才会成为国人的救世主、才会有机会取得一个完美的开门红。 Liu Qiangdong makes Jingdong to succeed in * the period, now makes most likely (80%) to die, the heavy assets input estimate has not waited * to start, he has gone bankrupt ; 刘镪东在*时期做京东能成功,现在做八成要死翘翘,重资产投入估计还没等*开始,他就已经破产了; Ali's Chief Ma makes Taobao to succeed in * the period, now makes most likely (80%) also dead, without promotion of history, wants to succeed must make ten times of hundred times of efforts, wants to steal the chicken is difficult. 阿里的马总在*时期做淘宝能成功,现在做八成也是死翘翘,没有了历史的推动,想成功就要付出十倍百倍的努力,想偷鸡更是难上加难。 Now this time, can complete to be the big e-Commerce person, perhaps only then Li Mu, because in his hand has the user! Because in his hand has own information delivery channel! Because in his hand has own payment channel! Because he must have oneself online payer immediately! Last point basic reason, is Happy Farm Items Mall must get online immediately. 现在这个时间,能做好做大电子商务的人,恐怕只有李牧一个,因为他手里有用户！因为他手里有自己的信息投放渠道！因为他手里有自己的支付渠道！因为他马上就要拥有自己的线上付费用户！最后一点的根本原因,是开心农场的道具商城马上就要上线。 Li Mu is the Taobao pattern to make the Jingdong pattern, Tieba (Post It) and Happy Farm can rapidly in front of the user who the product advances ten million levels, attracts their attention rapidly, then using Alipay, transforms them as the payer, therefore , Li Mu is the present is e-Commerce only epitomizing, only then he can not depend upon * is bigger and stronger e-Commerce in the same old way, besides him, no one is good! Joyo is not good, Eachnet is not good, 'Alibaba' is not good! 李牧无论是做淘宝模式还是做京东模式,贴吧和开心农场都能迅速把产品推到千万级的用户面前,迅速吸引他们的注意力,然后利用支付宝,把他们转化为付费用户,所以说,李牧才是现在做电商的唯一一个集大成者,只有他可以不依靠*照样把电子商务做大做强,除了他之外,谁都不行！卓越不行,易趣也不行,阿里巴巴也不行！ When Liu Qiangdong, helpless sighed, a Li Mu thread of conversation revolution, said suddenly: „Brother Liu, your heavy asset pattern is truly difficult to be accepted, but, if you really want to make e-Commerce, can wait slightly, I am arranging the e-Commerce related project now, when the time comes we can cooperate.” 就在刘镪东无奈叹息的时候,李牧话锋一转,忽然开口说:“刘师兄,你的重资产模式确实很难行得通,不过,如果你真的想做电子商务,可以稍微等一等,我现在就在筹备电子商务的相关项目,到时候我们可以合作。” The Brother Liu look restored the ray all of a sudden, surprised asking Li Mu: „Do we cooperate together?” 刘师兄的眼神一下子重新恢复了光芒,惊讶的问李牧:“咱们一起合作？” Li Mu nods: „Right, we can invest to establish a company together, makes e-Commerce specially, proportionate investment then.” 李牧点点头:“没错,咱们可以共同出资成立一家公司,专门做电子商务,按比例出资即可。” Brother Liu at heart pleasantly surprised incomparable, oneself in internet and in e-Commerce, no true successful experience, even without the reality holds the experience, Li Mu is different, he has used six months to build a internet big enterprise, compared with him, oneself really has the world disparity with him, he is willing to direct itself one very excited, how can oneself the extravagant demands start an undertaking with him together? 刘师兄心里惊喜无比,自己在互联网、在电子商务,没任何真正的成功经验,甚至没有实操经验,李牧却不一样,他已经用半年时间就打造出一个互联网大企业,与他相比,自己确实和他有天地差距,他愿意指点自己一下就已经让人非常激动了,自己又怎么会奢求与他一起创业？ Brother Liu do not know oneself can burst out the big energy in internet and in the e-Commerce domain, he does not know, Li Mu actually knows, he now true need is a vision powerful and powerful, the managed capacity is powerful, overall perception powerful left and right arms, is the partner, Kong Lingyu is the technical family background, the manages dozens people of technology teams is or good, but managed 100 people of estimates to mess up, Lin Qingya really had the management ability, but the work experience was insufficient, managing the post and technical post was different, the technical post had does not need to experience can achieve the excellent talent, managed the post almost not, The awesome people of management team basically start from belt/bring 2-3 individuals slowly, to belt/bring several hundred, on several thousand th even tens of thousands people, only then the unceasing promotion management experience, can become the true management great ability. 刘师兄自己都不知道自己在互联网、在电商领域能够迸发出多大的能量,他不知道,李牧却知道,他现在真正需要的就是一个眼光强大、能力强大、管理能力强大、大局观强大的左膀右臂,或者说是合作伙伴,孔令宇是技术出身,管管几十号人的技术团队还行,但管一百号人估计就乱套了,林清雅确实有管理才能,但毕竟工作经验还不够,管理岗和技术岗不同,技术岗有不需要经验就能做到极好的天才,管理岗几乎没有,管理团队的牛逼人基本上都是从带2-3个人慢慢起步,一直到带几百号、几千号甚至几万号人的,只有不断的提升管理经验,才能够成为真正的管理大才。 Now side Li Mu this management great ability, Brother Liu exactly has not been one. 现在李牧身边没有这种管理大才,刘师兄恰好就是一个。 If can recruit him, makes e-Commerce together, that Li Mu really can a loosen big tone, Boss 2 and 2 do when the time comes together does not need to worry. 如果能把他吸收进来,一起做电商,那李牧就真是能松一大口气,到时候b二、二一起做也不用愁。 Brother Liu also immerses in joy that in Li Mu must start an undertaking with oneself on own initiative together, Li Mu sees him light/only to laugh foolishly does not speak, cannot bear closely examine one: „senior brother, your meaning?” 刘师兄还沉浸在李牧主动要跟自己一起创业的喜悦之中,李牧见他光傻笑不说话,忍不住追问一句:“师兄,你的意思呢？” Joyful in Liu Qiangdong then responded, patronizing was happy, forgot first to comply unexpectedly. 喜悦之中的刘镪东这才反应过来,光顾着高兴了,竟然忘了先答应。 This is the expert wants a to pull oneself rhythm, crossed this village, feared that did not have this shop forever. 这可是牛人要拉自己一把的节奏,过了这个村,怕是永远没有这个店了。 Therefore, Brother Liu takes a stand immediately: „So long as you can have a liking for me, when the time comes I lose everything must follow you together.” 于是,刘师兄立刻表态:“只要你看得上我,到时候我砸锅卖铁也要跟你一起干。” Brother Liu these words also indicated a potential attitude: I am willing to be the partner with you recklessly, since forms a partnership, I must occupy the stock to be good, occupying the stock needs not to invest importantly, I lose everything can also leave, feared that you only want to make me work, does not want to make me occupy the stock, or only makes me account for extremely few stocks, such was very awkward. 刘师兄这句话也表明了一个潜在态度:我愿意不顾一切跟你做合伙人,既然是合伙,我就必须得占股才行,占股需要出资不要紧,我砸锅卖铁也会出,就怕你只想让我打工,不想让我占股,或者只让我占极少的股份,那样的话就很尴尬了。 The Brother Liu good and evil is also net worth boss ten million/countless, worker who not possible to make a internet domain. 刘师兄好歹也是身家千万的老板,不可能去做一个互联网领域的打工者。 Li Mu understands certainly the meaning in his words, the joint contribution must, because only then this can use the Brother Liu absolute enthusiasm and ability, but the investment proportion also has tasteful, e-Commerce this project, Li Mu must be the major stockholder, if really and Brother Liu does together, oneself at least need to occupy the stock 70%. 李牧当然明白他话里的意思,共同出资是必须的,因为只有这样才能调动起刘师兄绝对的热情和能力,不过出资比例也有讲究,电子商务这个项目,李牧一定要做大股东,如果真和刘师兄一起做,自己至少要占股70%。 However Li Mu does not have now too to be clear, the e-Commerce project that words saying in his plan, at least needs to wait till can start in the second half of this year, in the first half of the year his energy in Muye Science and Technology and on YY. 不过李牧没有现在就把话说的太明白,电商项目在他的规划中,至少要等到今年下半年才能启动,上半年他的精力都在牧野科技、在yy身上。 Immediately, Li Mu said to Brother Liu: „senior brother felt relieved, so long as the project starts to start, I can invest to be the partner with you together, as for the investment proportion, we spoke in detail when the time comes again, now says too early.” 随即,李牧对刘师兄说道:“师兄放心,只要项目开始启动,我一定会和你共同出资做合伙人,至于出资比例,到时候我们再详谈,现在说都为时过早。” Brother Liu is Li Mu these words, so long as there is a view, oneself can feel relieved, as for the proportion, discusses that now truly does not have the significance, oneself must be short, oneself future will certainly regret, must be many, if Li Mu disliked itself greedily, not to lead itself to play, oneself will also regret, therefore was inferior and other Li Mu really must start this project time, then made him first open the mouth. 刘师兄等的就是李牧这句话,只要有个说法,自己就能放心了,至于比例,现在谈确实没意义,自己要少了,自己将来一定会后悔,要多了,万一李牧嫌自己贪心、不想带自己玩了,那自己也会后悔,所以不如等李牧真要开始动这个项目的时候,再让他先开口。 The afterward time, two people also no longer talked about this topic, but has the Lin Qingya same place, three people looked for some topics to chat, after the food, Li Mu and Brother Liu kept contact details mutually, Li Mu gave Brother Liu to be reassured finally: „senior brother, although does not start to make the e-Commerce project as of late immediately, the words that but you are all right can look for me at any time, we can chat and drink tea together, do not break the relation.” 随后的时间,两人也就不再聊这个话题,而是带着林清雅一起,三人找了些话题闲聊起来,饭后,李牧与刘师兄互相留了联系方式,李牧最后给刘师兄吃了一颗定心丸:“师兄,虽然最近这段时间不会立刻开始做电商项目,不过你没事儿的话可以随时找我,咱们可以一起聊聊天、喝喝茶,别断了联系。” Brother Liu nods again and again, only felt own this Junior Brother can handle matters, moreover is really a rack does not have, the billionaire can also sell the magneto-optical commerce is so polite to a oneself bitter, did not have the words to say simply. 刘师兄连连点头,只觉得自己这个师弟太会办事了,而且真是一点架子都没有,亿万富翁还能对自己一个苦哈哈卖光磁的商贩这么客气,简直没话可说。 Finally, Li Mu and Lin Qingya gazed after Brother Liu to drive his Accord to walk, Li Mu then asked Lin Qingya: „Are you go home or?” 最后,李牧和林清雅目送着刘师兄开着他的雅阁走了,李牧这才问身边的林清雅:“你是回家还是？” Lin Qingya shows a faint smile, said: „I go home, pack the thing, tomorrow will go to South Korea.” 林清雅微微一笑,说:“我回家,收拾收拾东西,明天就去韩国。” Li Mu asked her: „Tomorrow's several : 00 airplanes?” 李牧问她:“明天几点的飞机？” Lin Qingya said: „12 : 30 pm.” 林清雅说:“中午12点半。” Li Mu nods, says with a smile: „After arriving in South Korea, with domineering that the Webzen person discussed that we have the world's largest Chinese community now, these also included the biggest Game community, 17173 The9, or other Game communities are basically dying now, this also means, we had the home most vertical Game player, «MU Online / miracle mu» this Game, only then we can the operation be good, except for us, they chose anyone to be unbearable.” 李牧点了点头,笑道:“到韩国之后,跟网禅的人谈的强势一点,咱们现在拥有全球最大的华人社区,这其中也包括最大的游戏社区,无论是17173还是九城的,或者其他游戏社区现在基本上都快死了,这也就意味着,我们拥有国内最垂直的游戏玩家,《奇迹mu》这款游戏,只有咱们能够运营好,除了咱们,他们选择谁都够呛。” Saying, Li Mu supplements one: „Is certainly strong, but in the domineering must have the sincerity, making them know that our resources, letting them first voluntary are divided into the proportion to reduce the commission fees and operation, then you raise the commission fees again on own initiative, being divided into the proportion presses to me, can press lowly, presses lowly, instills into a concept to them: Even if we give them very low share proportion, because we have the powerful resources to make the support, should still certainly make them gain are more.” 说着,李牧又补充一句:“一定要强势,但强势中还要带着诚意,让他们知道我们的资源,让他们先自愿把代理费和运营分成比例降低,然后你再主动抬高代理费,把分成比例给我往死里压,能压到多低,就压到多低,给他们灌输一个概念:就算是我们给他们很低的分成比例,但因为我们有强大的资源做支撑,也一定会让他们赚的更多。” Lin Qingya said immediately: „I understood Chief Li, tomorrow after passing, I certainly will discuss clearly the stake with them, moreover Chief Li, I have an issue.” 林清雅当即说道:“我懂了李总,明天过去之后,我一定会跟他们把利害关系谈清楚,另外李总,我还有一个问题。” Li Mu said: „You said.” 李牧道:“你说。” Lin Qingya said: „How many do we give their commission fees the upper limit are?” 林清雅道:“我们给他们代理费的上限是多少？” Li Mu slightly considered: „If they are willing being divided into the proportion reduce to below 10%, the commission fees can give to 5 million.” 李牧略一考虑:“如果他们愿意把分成比例降低到10%以下,代理费可以给到五百万。” Lin Qingya asked him curiously: „Did you have confidence to this Game?” 林清雅好奇的问他:“你对这款游戏这么有把握？” Li Mu said with a smile: „I had confidence to our resources, other families/home do with this Game, is only online and offline declares send/hair promotes the cost to be high, but to us, declares send/hair promotes basically is zero cost, because of us the resources in this aspect, any company could not compare, including Shanda, we had such powerful resources, getting up that even trash Game, I can still push.” 李牧笑道:“我是对我们的资源有把握,其他家拿这款游戏来做,光是线上、线下的宣发推广成本就非常高,但对咱们来说,宣发推广基本上是零成本,因为咱们自己在这方面的资源,任何一家公司都比不了,包括盛大,我们有这么强大的资源,就算是一款垃圾游戏,我也能推的起来。” Teng Xun after having billions of viscosity users, makes Game basically to similar that Li Mu said that trash Game can push to make money again, although Li Mu does not have the mass of hundred million levels of users now, but Tieba (Post It) and Happy Farm place the current internet market, in user proportion will not be big with future proportion difference of Tencent, even can say in the same level line. 滕训在坐拥数以亿计的粘度用户之后,做游戏基本就跟李牧说的差不多,再垃圾的游戏都能推起来赚钱,虽然李牧现在还不具备亿级用户的体量,但贴吧、开心农场放在目前的互联网市场来看,跟日后的腾训在用户比重上的占比差别不大,甚至可以说在同一个水平线上。 Even present Tencent, in the ability of Game promotion compared with Muye Science and Technology, the basic reason is Tencent has not formed the community, its social personal connection is point-to-point, each user can only with the independent user-interaction docking, but the Li Mu's community is opposite of a point, each user can with a huge user community docking, clearly the latter have the ability of Game promotion. 就算是现在的腾训,在游戏推广的能力上都比不过牧野科技,根本原因就是腾训还没有形成社区,它的社交人脉是点对点,每个用户只能跟独立的用户交互对接,而李牧的社区是点对面,每个用户都能跟一个庞大的用户群体交互对接,显然后者更具有游戏推广的能力。 Therefore can also see historically, Baidu after Tieba (Post It) does has not attempted to make Game unexpectedly, actually to waste the big opportunity.( To be continued.) 所以也可以从历史上看出,百度在贴吧做起来之后竟然没有尝试去做游戏,究竟浪费了多大的机遇。(未完待续。)
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