RINAPE :: Volume #4

#324: Your good Brother Liu

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Li Mu is drawing Zhao Kang, in addition Muye Science and Technology, registered a named Storm Entertainment new company with 6 : 2 : 2 stockholder's rights pattern, Li Mu accounted for 60%, reason that gave such a name, was not Li Mu wants to imitate the storm video and music, but with an own way, saluted to Blizzard. 李牧拉着赵康,加上牧野科技,以6:2:2的股权模式注册了一个名为暴风娱乐的新公司,李牧占60%,之所以起这么一个名字,不是李牧想模仿暴风影音,而是用一种自己的方式,向暴雪致敬。 Builds the demon beast to strive for hegemony, interstellar to strive for hegemony, the dark destruction god to this as well as World of Warcraft and other top Game companies, Li Mu has the extremely high respect and belief to them, called Blizzard is not inappropriate directly, that called the storm to consider as finished, perhaps later really can achieve the union of storm and Blizzard. 对这个打造出魔兽争霸、星际争霸、暗黑破坏神以及魔兽世界等顶尖游戏的公司,李牧对他们有极高的崇敬与信仰,直接叫暴雪不合适,那就叫暴风算了,没准以后真的能做到暴风与暴雪的联合。 Lin Qingya makes the contacts with South Korean Webzen quickly, both sides agree at the end of the month hold an official commercial meeting, Lin Qingya bring the team to go in person South Korea, with Webzen discussed that «MU Online / miracle mu» power of attorney, just before leaving before, Lin Qingya also helped Li Mu pull another line, she and Li Mu common Senior Brother, is still doing the compact disc business Liu Qiangdong, found Lin Qingya on own initiative, one side wants to see with Li Mu. 林清雅跟韩国网禅很快搭上了线,双方约定在月底进行一场正式的商业会晤,林清雅带着团队亲赴韩国,跟网禅谈《奇迹mu》的代理权,临走之前,林清雅还帮李牧牵了另一条线,她和李牧共同的师兄、还在做光盘生意的刘镪东,主动找到林清雅,想跟李牧见一面。 Lin Qingya conveyed the intention that Brother Liu met to Li Mu, tone that since she spoke, probably Brother Liu to met with oneself quite anticipated. 林清雅向李牧转达了刘师兄见面的意图,从她说的语气来看,好像刘师兄对跟自己见面颇为期待。 Li Mu naturally cannot miss such a the good opportunity of knowing the expert, the expert not to have the true cow particularly time, therefore Xinran (Joyful) complies. 李牧自然不能错过这么一个认识牛人的好机会,尤其是牛人还没有真正牛起来的时候,所以欣然答应下来。 Therefore, in Lin Qingya starts to go to the day before South Korea, first sitting of face-to-face Li Mu and Brother Liu under her reconciling in one. 于是,就在林清雅启程去韩国的前一天,李牧和刘师兄在她的撮合下第一次面对面的坐在了一起。 In the Li Mu impression, he sees Brother Liu at least to have the 3-4 time, besides previous time at party, other was the previous life matter, oneself came Yanjing to make programmer time, had worshipped him some time, has listened his twice courses, the relations that because afterward also worked, were invited to attend a Jingdong supply and sales business congress, at the congress Brother Liu have also mounted the stage to give the speech. 李牧印象中,他见过刘师兄至少有三四次,除了上次在晚会上之外,其他的都是上辈子的事儿了,自己来燕京做码农的时候,曾经崇拜过他一段时间,去听过他的两次讲座,后来还因为工作的关系,受邀参加过一次京东的供销商大会,大会上刘师兄也登台做了演讲。 However, two people sitting face-to-face on a table, truly are the unprecedented first time. 不过,两人面对面的坐在一张餐桌上,确实是史无前例的第一次。 Moreover, making Li Mu feel what is surprised, he has been restraining acting with constraint, quite do not appear excited in the Brother Liu front by oneself, but Brother Liu before oneself, is difficult to cover the excitement and excitement between facial expressions, even Li Mu also from his look, saw several points respect. 而且,让李牧感觉惊奇的是,他一直在克制着矜持,好让自己不要在刘师兄的面前显出激动,可刘师兄在自己面前,却根本难掩神情间的激动与兴奋,甚至李牧还从他的眼神中,看到了几分尊敬来。 Brother Liu although big Li Mu several, greatly his is several years old, but this meeting, his mentality really extremely humble, the reason does not have him, Li Mu present achievement, above him, but his future result, he himself does not know from the start, therefore, in his eyes, this Junior Brother awesome does not know many times at present, consults modestly before him. 刘师兄虽然大李牧好几届,也大他好几岁,但是这次会面,他的心态真的极其谦逊,原因无他,李牧现在的成就,远在他之上,而他未来的成绩,他自己压根就不知道,所以,在他眼里,眼前这个师弟比自己牛逼不知道多少倍,在他面前自己就是虚心请教来的。 Some Lin Qingya introduced in the middle mutually, Li Mu winds quickly ripe with Brother Liu, Li Mu carries one glass of beer, said to him: „Elder Brother Qiang, I respect your one cup.” 有林清雅在中间相互介绍,李牧跟刘师兄很快熟络起来,李牧端起一杯啤酒,对他说:“强哥,我敬你一杯。” A Brother Liu hastily action has own wine glass, a hand lifts the Li Mu's cup bottom gently, modest saying: „It is not at all, I respect you am!” 刘师兄急忙一只手端起自己的酒杯,一只手轻轻抬起李牧的杯底,谦虚的说道:“不敢当不敢当,我敬你才是！” Saying, Brother Liu holds high the Li Mu's wine glass, own wine glass lowered, is inclining the rim and Li Mu bumped clinking glasses, the rim continuously compared with on the Li Mu's rim low 12 centimeters. 说着,刘师兄把李牧的酒杯托高,自己的酒杯放低,倾斜着杯口与李牧碰了碰杯,杯口一直比李牧的杯口低上一两公分。 Li Mu said: „Elder Brother Qiang, you are my Senior Brother, if also looks on as an outsider with me, that could not really be justified, I am younger than so many you, doesn't your fold the ghost I?” 李牧说:“强哥,你是我的师兄,要是还跟我这么见外,那就真说不过去了,我比你小这么多,你这不是折煞我吗？” Brother Liu hastily said: „My this should be, you are so outstanding, I who the internet domain does have to hear, today makes Qingya help ask you to eat meal, wants to learn from experienced people with you, understands a point correlation experience.” 刘师兄急忙说道:“我这是应该的,你在互联网领域做的这么杰出,我早就有耳闻了,今天让清雅帮忙请你吃饭,也是想跟你取取经,了解一点相关经验。” In the Li Mu memory, Brother Liu once used own programming ability in the school, gains has been to the first pot of gold/metal, early one group of people who it can be said that the home contacts the internet technical point, compared with after 95 years go to US (America) understood that internet is what gadget Ali Chief Ma enters the line to early, moreover enters the line is the technical aspect, it can be said that foundation quite. 李牧记忆中,刘师兄在学校的时候就曾经利用自己的编程能力,赚到过第一桶金,可以说是国内最早接触互联网技术层面的一帮人了,比95年去一趟美国之后才了解互联网是什么玩意儿的阿里马总入行要早,而且一入行就是技术面,可以说是基础相当好。 Therefore, as soon as he said that must learn from experienced people with oneself, Li Mu was the comparison blushes with shame, on the mouth also said very much humbly, oneself the understanding of internet were also actually merely mediocre, Brother Liu actually on university, has started to make money using internet, crossing the threshold was much earlier. 所以,他一开口说要跟自己取取经,李牧是比较汗颜的,嘴上也很谦逊的说,自己其实对互联网的理解也不过尔尔,刘师兄却早在上大学的时候,就已经开始利用互联网赚钱,入门远比自己早得多。 Brother Liu actually shakes the head again and again, sighed: „I stemming from liked at that time personally, therefore studied independently a technology in programming, but I discovered afterward, mixes in the internet domain by the technology, throughout without too big development, therefore I change professions to make CD writer and disc, by the present is also unsuccessfully.” 刘师兄却连连摇头,感叹道:“我当时就是出于个人爱好,所以自学了一点编程方面的技术,不过后来我发现,靠技术在互联网领域混,始终没太大的发展,所以我就转行去做刻录机和光碟,到现在也还是碌碌无为。” Li Mu said with a smile: „Heard that Elder Brother Qiang your present shop front had opened several, should the earning have the certain scale?” 李牧笑道:“听说强哥你现在的店面已经开了好几家了,营收应该已经具备一定规模了吧？” Brother Liu said with a laugh said painstakingly: „Do not call me Elder Brother Qiang, if you do not have the opinion, called me a Senior Brother, is listening kindly.” 刘师兄苦笑着说道:“你还是别叫我强哥了,你要是没意见,就叫我一声师兄吧,听着也亲切。” Li Mu nods, Brother Liu also said: „Real economy has no too big room for profits, is also good because of Zhongguancun, the electronic cities of other cities are also again good, make the magneto-optical room for profits to be fixed, few will not be only many, I also thought now this career is also good, but sees the Muye Science and Technology rise after with own eyes, I discovered, now I do is not career, is one buys high buying lowly, therefore, I also want to try internet, but jokes aside, internet I understood a fur/superficial knowledge in the foundation level, the true business model, product, user and operation, I knew nothing., Therefore wants to know with you, later if possible, many studies some experiences with you.” 李牧点点头,刘师兄又说:“实体经济没什么太大的利润空间,在中关村也好,再其他城市的电子城也好,做光磁的利润空间都是固定的,只会少不会多,原本我还觉得现在这番事业也还不错,但亲眼见到牧野科技崛起之后,我就发现,我现在做的根本就算不上事业,就是一个低买高的买,所以,我也很想试一试互联网,但说真的,互联网我只是在基础层面懂点皮毛,真正的商业模式、产品、用户、运营,我都一窍不通,所以想跟你认识认识,以后有机会的话,多跟你学习一些经验。” Li Mu then said: „senior brother, if you have what idea to internet, we can exchange, the learn/study is far from, a business model that perhaps you burst out suddenly, compared with being better that also I make now.” 李牧便说:“师兄,你要是对互联网有什么想法,咱俩可以交流,学习谈不上,没准你忽然间迸发出的一个商业模式,就比我现在做的还要好。” Brother Liu shows a faint smile, was better several points to the Li Mu's impression, said with a laugh: „Actually, I was also considering for several days, there is a general business model, but also very not mature......” 刘师兄微微一笑,对李牧的印象又更好了几分,笑着说:“其实吧,我这些天也在考虑,有一个大概的商业模式,还很不成熟……” Li Mu said with a smile: „All right, you said that I helped you give advice.” 李牧笑道:“没事,你说出来,我帮你参谋参谋。” Brother Liu simply said: „I said probably, you looked now I do is mainly the product in magneto-optical aspect, in my volume very first-year university student partially is the consumable, moreover a large number stem from the senior customer, the development ability of new customer is too weak, I want to give a try, can place in the web platform my magneto-optical, first starts from the Yanjing local area, Yanjing user in online, after I receive the information, arranges the specialist the thing, then collects the payment for goods.” 刘师兄便道:“那我就大概说说,你看我现在做的主要是光磁方面的产品,我的额里很大一部分是耗材,而且相当一部分是出自老客户,新客户的拓展能力太弱,我想试试看,能不能把我的光磁放在网络平台上,先从燕京本地开始,燕京的用户在网上,我收到信息之后,安排专人把东西,然后收货款。” Li Mu stares, isn't this Jingdong makes the business to consumer e-Commerce embryonic form earliest? However previous life Jingdong transforms to make business to consumer, is actually because ** the reason, the sudden drop of passenger capacity and volume, forcing Liu Qiangdong only to come up the moving to line of magneto-optical product, makes up taking advantage of this ** impact, also from that time, he gradually made Jingdong, first was magneto-optical, afterward was continuously greatly hot computer hardware and 3 c electrical appliances, then afterward will be in the future that all-round blooming Jingdong. 李牧一愣,这不就是京东最早做b2c电商的雏形吗？不过上辈子京东之所以转型做b2c,其实是因为**的缘故,客流量与额的急剧下降,迫使刘镪东只能把光磁产品的搬到线上去,借此来弥补**带来的影响,也是从那时候,他才逐渐把京东做起来,先是光磁,后来是一直大热的计算机硬件、3c家电,再后来就是日后那个全面开花的京东了。 Properly speaking, Liu Qiangdong has this idea, the trigger condition was in 2003 **, how to be triggered at the beginning of 2002 now? 按理说,刘镪东有这个想法,触发条件得是2003年的**,现在怎么在2002年初就被触发了？ Li Mu thinks, the reason is only possible on oneself. 李牧想了想,原因只可能出在自己身上。 Also possibly Liu Qiangdong did the magneto-optical business the prosperity and self-satisfaction , if not 03 years ** compels the dead end him, he is impossible to start to innovate to do e-Commerce, but own Junior Brother, less than a 20 years old of boy does internet Corporation at present suddenly, makes two trump card level product that becomes popular in the nation, six months on the estimate value several hundreds of millions, this reality deeply touched him, making him starts to abandon own self-satisfied, make him start to seek a bigger breakthrough, finally, by him more than one year ahead of schedule, thought of a e-Commerce this idea. 也可能刘镪东本来做光磁生意正做的欣欣向荣、志得意满,如果不是03年的**把他逼上绝路,他也不可能开始创新搞电商,但眼下忽然有一个自己的学弟,一个二十岁不到的小子搞了一家互联网公司,做出两个风靡全国的王牌级产品,短短半年时间就估值数亿,这一现实深深触动了他,让他开始抛弃自己的志得意满、让他开始寻求更大的突破,最终,让他提前一年多,想到了电商这个点子。 Thinks through this, Li Mu exciting wish pounds on the table at heart. 想通这一层,李牧心里兴奋的想要拍桌子。 Does not have other, Liu Qiangdong is ahead of time now the idea of internet, the reason because, at this time flickered well his golden opportunity. 没别的,刘镪东现在提前动了互联网的主意,原因又是因为自己,这时候正是自己好好忽悠他的大好时机。 Therefore, Li Mu hesitates, said: „senior brother, to be honest, your project comes up is rushes to the direction of asset to walk emphatically, is not optimistic!” 于是,李牧沉吟一声,说:“师兄,说实话,你这个项目一上来就是奔着重资产的方向走啊,不乐观！” Brother Liu asked him curiously: „Heavy asset? How can I say?” 刘师兄好奇的问他:“重资产？怎么说呢？” Li Mu is breaking off the finger, said one after another: „You looked, you must make online e-Commerce, this issue is not big, the investment product development was enough, but you want and to distribute, in this case, you must have your warehousing, to have your distribution system, you do the entity business, should have the ready-made warehousing, this I first do not consider as finished, but we said the distribution, the light is the Yanjing such big place, can you at least prepare several distribution teams of people? Wages how many? The distribution team to guarantee the speed and efficiency, can have the vehicle? Does the freight vehicle buy one enough? How many can the motorcycle buy? How many is only these costs? Also without starting to do, first puts in so much money, this is the heavy asset direction that I said.” 李牧掰着手指头,一项一项的说:“你看,你要做网上的电子商务,这问题不大,投资产品开发就足够了,但是你又要自己、自己配送,这样的话,你就得有自己的仓储、有自己的配送体系,你是做实体生意的,应该有自己现成的仓储,这个我就先不算了,可咱们说配送,光是燕京这么大的地方,你至少得准备十几个人的配送团队吧？工资得多少？配送团队为了保证速度与效率,得有机动车吧？货车买一辆够吗？摩托车要买几辆？光是这些成本得多少？还没开始干,就得先投入这么多钱,这就是我说的重资产方向啊。” Brother Liu one hear of these words, expression immediately some flood painstakingly. 刘师兄一听这一席话,表情立刻就有些泛苦。 The people in the favorable circumstances, mentality when the adversity have the difference of the world, these issues that Li Mu said that present Liu Qiangdong sounds, is truly stern . Moreover the risk is very big, however 03 years ** Liu Qiangdong is inevitable, only to cross the rubicon, he does not have the determination of crossing the rubicon now. 人在顺境中,与人在逆境中时的心态有天地之别,李牧说的这些问题,现在的刘镪东听起来,确实严峻,而且风险很大,但是03年**时的刘镪东已经无可选择,只能破釜沉舟,偏偏他现在根本就不具备破釜沉舟的决心。 Therefore, Brother Liu awkward asking Li Mu: „What to do did you say? Distributing this link entrusted to the post office?” 于是,刘师兄尴尬的问李牧:“那你说怎么办呢？把配送这个环节委托给邮局？” The present express industry is backward, STO Express good SF Express also is also good, can only some domestic small block form a small range the logistics transportation network, cannot achieve the national scale except for post office one, therefore everyone remembers the express industry to come now, can only think is a post office. 现在的快递行业还非常落后,申通也好顺丰也好,都只能在国内的某个小片区形成一个小范围的物流运输网,除了邮局没有一家能够做到全国规模的,所以现在大家想起快递行业来,唯一能想到的就是邮局。 Li Mu also spoke the attack saying: „Expense not small advantage of post office, putting down the postal small advantage effectiveness is too but slow, the user is not definitely able to accept, but the express speed was, the price was also high, how much money did you say a compact disc? Ten talent how much money? However, the express expenses of ten compact discs possibly take several, these several Yuan, can the user be willing to leave?” 李牧又出言打击道:“邮局的费用可不便宜,平邮便宜但时效太慢,用户肯定无法接受,但快递速度是起来了,价格又高了,你说一张光盘才多少钱？十张才多少钱？但是,十张光盘的快递费用可能就要好几块,这好几块钱,用户能愿意出吗？” Li Mu these words, again the words that waits for several years to speak, by person, when the fool looked, but says now, truly is a cause one to think deeply issue. 李牧这段话,再等几年说的话,会被人当傻逼看,但现在说出来,确实是一个引人深思的问题。 Brother Liu is hanging down the eyelid, sighed: „It seems like this road walks does not pass!”( To be continued.) 刘师兄低垂着眼睑,叹气道:“看来这条路走不通啊！”(未完待续。)
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