New Year's Daythis dayzeropoint, Li Mucarries over to the next yearwith the core technologiesteaminMuye Science and Technologytogether, Lin Qingyaalsoremainedon own initiative, becauseshealsowantsto witnessthishistorical moment.
元旦这天的零点,李牧在牧野科技跟核心技术团队一起跨年,林清雅也主动留了下来,因为她也想见证这历史性的一刻。Happy FarmthisGameinhas measuredseveralroundsinMuye Science and Technology, allstaffwere infatuated withthiswithout any exceptionseeminglyretardedsmallGame, hard toimagined30years old, to havewife and kid'sbigmastersalsoto meetboredpay attention to themselvesthatseveralplacesevery dayonHappy Farm, the cropswere when ripe, whencansteal the vegetable/dish of good friend, the dog when canpromote, whencanexpandwhen the farm, to plant the crops that higher level, whencanhave itselfto guard the family......开心农场这款游戏在牧野科技内部已经内测过好几轮了,所有的员工无一例外的迷上了这款看起来无聊又弱智的小游戏,难以想象三十来岁、有老婆孩子的大老爷们也会每天关注自己在开心农场上的那几块地,作物什么时候熟、什么时候能够偷好友的菜,什么时候能升级、什么时候能扩充农场、什么时候能够种植更高级的作物、什么时候能有自己看家护院的狗……In brief, tothisGame, Muye Science and Technologyfavorsextremely, in the Lin Qingyawords: „ThisGame makes one become addicted.”, The Muye Science and Technologycorestaffalsobelieves that thisGamewill completely change the position of Muye Science and TechnologyinternallyinternetCorporation, butitsbehindrealgoalis greater, Li Mumustuseit, internally the internetdomain, sets up a hugestsocialrelationship network, oncethisgoalachieves, Muye Science and Technologywill have the bestusersoil.
总之,对这款游戏,牧野科技上上下下都是极为看好,用林清雅的话说:“这款游戏让人上瘾。”,牧野科技的核心员工也坚信这款游戏将彻底改变牧野科技在国内互联网公司的地位,而其背后真正的目标更宏大,李牧要利用它,在国内互联网领域,建立起一个最庞大的社交关系网,一旦这个目标达成,牧野科技就将拥有最好的用户土壤。11 : 30 pm, Lin Qingyatelephonedto ordermore than tencups of coffeefromdownstairs24hours of businesscafes, accompaniedonegroup of men who did the technicalfamily backgroundtreatedin the bigoffice of companytechnical department, fixes the eyes ondata recordsystem that the projecting apparatusare hitting.
晚上11点半,林清雅打电话从楼下24小时营业的咖啡馆点了十几杯咖啡,陪同一帮搞技术出身的男人待在公司技术部的大办公室,紧盯着投影仪打出来的数据记录系统。
The time of shortlygetting online was only left over for a halfhour, Kong Lingyusippedcoffeeslightly, askedLi Mu: „Boss, youthought that Happy Farmexplodesto the penetratingfromonline, how longneedsprobably?”
眼看上线的时间只剩下半个小时,孔令宇微微抿了一口咖啡,问李牧:“波ss,你觉得开心农场从上线到彻爆起来,大概需要多长时间?”Li Muholds the chinto think,saidearnestly: „Words of optimisticestimate, three daysfoot.”李牧托着下巴想了想,认真的说:“乐观估计的话,三天足矣。”„three days......”Kong Lingyusighedone: „Sounds likeverydifficult, but felt not implausibleprobably.”
“三天……”孔令宇感叹一声:“听起来好像很困难,但感觉又好像并不是没有可能。”Lin Qingyasaid with a laugh: „Do not forget, Happy Farmbringingdisseminationattribute, user, onceinvests, will definitely go all outto increase the newgood friend, evendrawsfriendto join, after allthisGameis the good friendthe more betterto play.”林清雅笑着说:“你别忘了,开心农场自带传播属性,用户一旦投入进来,肯定会拼命添加新的好友,甚至去拉身边的朋友加入,毕竟这款游戏就是好友越多越好玩。”Kong Lingyunods, said: „Yes, thinks ofthis point, Ithought that three dayshas the possibility.”孔令宇点了点头,说:“是啊,一想到这一点,我就觉得三天是有可能的。”Li Musaid: „Competing, shows offis the typicalsocialattribute, the product design of ourtwosets of ranking, will certainly makemostusersgo after like ducks, in additionweinvited the good friendto bestow the item(s)patternearlier, fiery/popularget upto be certainly quick, Happy Farmin the first half of the month of online, will certainly bringmassnewuserstoTieba (Post It), mustprepare forgreetingcurrent capacityflood peak.”李牧说:“攀比、炫耀都是典型的社交属性,我们两套排行榜的产品设计,一定会让大部分用户趋之若鹜,再加上我们前期邀请好友赠送道具的模式,火爆起来一定非常快,开心农场在上线的前半月,一定会给贴吧带来大量的新用户,一定要做好迎接流量洪峰的准备。”Kong Lingyusaid: „Bossyoucould rest assured that wedefinitelynotlikeq, inservercarrying/sustainingdisgraceful.”孔令宇说:“波ss你放心,我们肯定不会像q吧那样,在服务器承载上丢人现眼。”Li Musaid with a laugh: „Everythingis readyahead of time.”李牧笑着说:“凡事提前做好准备。”
The eyelooks attimegraduallystarts the countdown, more than tenpeople on the scenestartto be gradually nervous, during is anxiousalsobrings not restrainableexcitedwith the anticipation, after the countdowntenseconds, the ten thousandcalendarclocks on wallfinallyjumpJanuary 1 , 20020 : 00, thiswas the standardYanjingtime, Li Mupressed down the button of onlineon the Kong Lingyucomputer, has been readyupdateTieba (Post It)to get onlinefinallyofficially.
眼看着时间逐步进入倒计时,在场十几人的心情都开始逐渐紧张起来,紧张之中也带着不可抑制的兴奋与期待,倒计时十秒之后,墙上的万年历时钟终于跳到了2002年1月1日0:00,这是标准的燕京时间,李牧在孔令宇的电脑上按下了上线的按钮,早已经做好准备的新版贴吧终于正式上线了。
Many Tieba (Post It)faithfulusers and competitors, are waiting forzeropointarrivalat this moment, lookedwhatattractivelyTieba (Post It)mustpromote„personal space”andGame, thereforezeropointhas not arrived, massusersstartto renovate the Tieba (Post It)pageunceasingly, is waiting foronline of update.
很多贴吧的忠实用户、竞争对手,此时此刻都在等着零点的到来,好看看贴吧到底要推出什么样的“个人空间”和游戏,所以零点还没到,大量用户就开始不断刷新贴吧页面,等待着新版的上线。Unceasingly the user who at exactly 0 : 00, theseare renovating the pagesuddenlydiscovered, the Tieba (Post It)pagepopped up a prompt of belt/bringpicture: 2002, the newjourney, startswithTieba (Post It)together.
零点整,那些不断在刷新页面的用户忽然发现,贴吧页面弹出了一个带图片的提示:2002,新的征程,与贴吧一起启程吧。
The pictureis a picture of fuzzy-processing, in the picturecanseevaguely, a Boeing 747is soaring.
图片是一张模糊处理的照片,照片中依稀能够看出,一架波音747正在腾空而起。In the bottom of picture, the designfinebutton, aboveonly hasfourcharacters: Instantlystarts.
在图片的底部,有一个设计精美的按钮,上面只有四个字:即刻启程。
The userhastilyclickstartsinstantly, later, the pagehad the obviouschange, Tieba (Post It)was more attractive than severalpointsbefore, besidesdesignfeelingHyundai / modern, more artistic, top right-hand corner the Tieba (Post It)pagepresented„personal space”option, thisoptionacts according to the Li Mu'srequest, was made the redtypefaceandGao Liangto show,is quite striking, according to the Li Mu'srequest, thisGao Liangdemonstrationcancontinuehalf a month.
用户急忙点击即刻启程,随后,页面发生了明显的变化,贴吧比以前更漂亮了几分,除了设计感更现代、更美观之外,贴吧页面右上角出现了“个人空间”选项,这个选项根据李牧的要求,被做成了红色字体、高亮显示,相当醒目,按照李牧的要求,这种高亮显示会持续半个月。
The clickenterspersonal space, the userwill discover that thispageprobablyis the overall designon a base map, the base mapissky blueto the simplepicture that the whitetransits, likeWindows XPclassicalbackgroundcartoon, thisdesignwayto the presentinternetuser, has almost not seen, therefore the firsteyereason and impressionare excellent, the most important thing is, the base mapsupportsuser defined.
点击进入个人空间,用户会发现这个页面好像就是整体设计在一张底图上的,底图是一张天蓝色向白色过渡的简单画面,像indosxp的经典背景卡通化,这种设计方式对现在的互联网用户来说,几乎从来没有见过,所以第一眼的眼缘和印象极好,最重要的是,底图支持用户自定义。On the base mapalsowritesoneline of Englishletterswith the pale blueartistictypeface: YYzone, carefullylooks atitsdomain name, yes.
底图上面还用淡蓝色的艺术字体写着一行英文字母:yyzone,仔细看它的域名,也是。Li Muhas not goneto describeYYzonewithanyofficiallanguagepersonal space, hegavethesetwonottooobviouselements, isforfuturethatmodel of immediateInstant Messengersoftware that names asYYprepares a ground.李牧没有用任何官方的语言去把个人空间描述成yyzone,他只是给出了这两个不太明显的元素,算是为将来自己那款命名为yy的即时通讯软件做一个铺垫。Every so often, healsowantsto letothers, whenappraises itself, acclaimedoneheartfeltly: awesome. Thereforehewantsto keep a clueto the user and professional, whentheywill be been shockingbyYYin the future, toldthem, actuallyoneselfhave fermentedall these.
很多时候,他也很想让别人在评价自己的时候,由衷赞叹一句:牛逼。所以他才想留一点线索给用户以及业内人士,在他们将来被yy震惊的时候,告诉他们,其实自己早就酝酿好了这一切。
The personal space the QQspace of pagestyleandlater generationis close, thisvisualdesignin the presentinternetdomaintrulyisveryadvanced, gets used to seeingotherwebsiteusers is very brightly easyat presentone.个人空间的页面风格和后世的qq空间很接近,这种视觉设计在现在的互联网领域确实是非常超前,看惯了其他各种网站的用户很容易眼前一亮。personal space of mostfirst editionintegrated„photo album”and„message center”and„diary”and„saying that”and„Game”thesefivebigfunctions, basicallydepends on a model of product that the QQspace the constructionbuilt, butpresent rangeQQspaceappearancealsoseveralyears, thereforethesealsobecame the Muye Science and Technologyoriginal.
最初版的个人空间集成了“相册”、“留言板”、“日志”、“说说”、“游戏”这五个大功能,基本就是依托qq空间的架构搭建出来的一款产品,不过现在距离qq空间的出现还有好几年,所以这些也就成了牧野科技的原创。
The data on projecting apparatusstartsto countfromzeropoint, increasesat the extremelyquickspeedunceasingly, after ispersonal spacegets online the visits.
投影仪上的数据从零点开始计数,以极快的速度不断攀升的,就是个人空间上线后的访问量。Massusersspill intopersonal spacefrom the top right-hand cornerstrikingentrance, 100, 1000, 10,000and100,000......
大量用户从右上角醒目的入口涌进个人空间,一百、一千、一万、十万……
The 26 th second of getting online, the userstriedto send out the firstarticle saying that the contentonly hadthreecharacters: „lā lā lā.”
上线的第26秒,就有一个用户试着发出了第一条说说,内容只有三个字:“啦啦啦。”
The 39 th second of getting online, after Happy Farmhasitgot onlineofficially the firstuser.
上线的第39秒,开心农场有了它正式上线后的第一个用户。
After tenseconds, the Happy Farmfirstcropsharvest, user who firsttriesto play, when the planterneedsfiveminutes of wheat, according to the prompt of system, uses the ordinarychemical fertilizer that onepackage of systembestowed, the effect of ordinarychemical fertilizer the cropsmaturetimeten minutes ahead of schedule, totakingtenminutesorbeing lower thantenminutes of crops, caninstantaneousmature.
十秒钟后,开心农场第一次作物收割,第一个试玩的用户,在种植需要五分钟的小麦时,根据系统的提示,使用了一包系统赠送的普通化肥,普通化肥的功效是将作物成熟的时间提前十分钟,对需要十分钟或者低于十分钟时间的作物来说,可以瞬间成熟。
The thirdminute of getting online, firstreplacedwith the customizingpictureuserbirth that tacitly approves the picture.
上线的第三分钟,第一个用自定义图片取代了默认图片的用户诞生。In the 20minutes after online, the personal spacevisitsachieved1 million.
在上线后的二十分钟内,个人空间的访问量就达到了百万。Inthese20minutes, „said that”issued680,000, leave a message120,000, photo albumuploadonly30,000.
在这二十分钟内,“说说”发布了六十八万条,留言十二万条,相册上传只有区区三万张。In20minutes, the newadd friendnumber of timeshas300,000people, thisdatais the statistics of eachadd friend, userAincreasednewuserBoss, evenonetime, increaseduserC, eventwice, by the behavior of initiativeincreaseas the metrology standard, in other words, userBosswas only increasedbyuserA, systemno longerrepeatsto record.
二十分钟内,新添加好友的次数有三十万人次,这个数据是每一次添加好友的统计,用户a添加了新用户b,就算一次,又添加了用户c,就算两次,只以主动添加的行为作为计量标准,也就是说,用户b被用户a添加,系统就不再重复记录。Inthese20minutes, the Happy Farmnewuserhas500,000, 90%usersplanted their firstcrops.
在这二十分钟内,开心农场的新增用户有五十万,其中90%的用户都种植了自己的第一块农作物。To user, justopenedthisGametime, theydid not think that thisGame will be very fun, is onlythisGamecartoonpictureis quite appealing, becauseGamehas the fool-typeautomaticplanterflowto reducetrying of userto play the costfrom the beginning, therefore the conversion rate of useris high.
对用户来说,刚打开这款游戏的时候,他们并不觉得这款游戏会很好玩,只是这款游戏的卡通画面比较吸引人,不过由于游戏一开始就有傻瓜式的自动种植流程来降低用户的试玩成本,所以用户的转化率非常高。20minutes, but alsocannot seethisGametrueviscosity.
二十分钟,还看不出这款游戏真正的粘度。
After onehour, the Happy Farmuseuserachieved860,000, the newadd friendnumber of timesachieved the astonishing2.2 milliontimes.
一个小时之后,开心农场的使用用户达到了八十六万,新添加好友的次数达到了惊人的两百二十万次。ThisGamehas startedto appearin the characteristics of socialdomain.
这款游戏在社交领域的特征已经开始显现。Tonightmanybigis also paying attention to the Muye Science and Technologynewmovement, whattheymoststartto pay attentionispersonal space, personal spaceis fine . Moreover the functionare quite manymoreoverXinying, manybig, whensaw that thisinterface, sawtheseproduct featuresapprove the productidea of Muye Science and Technologyto be unusualsecretly, personal spacetoincrease the userviscositycompletelywith the product that buildsalternately, left a messageandsay that diaryandphoto album, basicallymanifested the demonstration and interactivegene, theseproduction orientations, can definitely significantlyraise the userviscosity and loyaltyfinally, has the new idea.
今晚不少业内大咖也在关注牧野科技的新动作,他们最开始关注的是个人空间,个人空间精美,而且功能比较多而且新颖,许多业内大咖在看到这个界面、看到这些产品功能的时候都暗赞牧野科技的产品理念非同一般,个人空间完完全全是为增加用户粘度与交互打造的产品,留言、说说、日志、相册,基本上都体现了展示与交互的基因,这些产品定位,最终肯定能大幅度提升用户粘度与忠诚度,相当有新意。As forHappy FarmthisGame, comes upto letmanyprofessionalsnorting disdainfullyactually.
至于开心农场这款游戏,一上来倒是让不少业内人士嗤之以鼻。PresentGameis the world of endroaming, the so-calledendroaming, naturallyisclient sideGame, the presentpagetechnologyis not very mature, the speed is not very quick, wantsto realize the Gamepicturehugeandinterest of fineandconstruction, basically can only depend upon the developmentclient sideto manifest, therefore, in the pageinsertsGame, soundingmust the motorizedengineon28bicyclesbe equally senselessprobably.
现在的游戏是端游的天下,所谓端游,自然就是客户端游戏,现在的页面技术不够成熟,网速也不够快,想实现游戏画面的精美与架构的庞大、有趣,基本上只能依靠开发客户端来体现,所以,页面里嵌入游戏,听起来就好像要在二八自行车上摩托发动机一样无趣。However, out ofmentality that knowing oneself and other sidecanbe ever-victorious, almost allprofessionalsplayedthisGame.
不过,出于知己知彼方能百战百胜的心态,几乎所有的业内人士都玩了这款游戏。Chief Li is also one of them, timefrom the beginning, hisflashGametothiscartoondoes not catch cold, but after playinga while, hediscovered that thisGamecharmis.李总也是其中之一,一开始的时候,他对这种卡通化的flash游戏非常不感冒,但玩了一会儿之后,他才发现这游戏的魅力所在。
The initial steps promotion of Happy Farmis quick, severalplaceround of crops, after harvesting, canrisesecond-level, thenobtains the landandonenewcrops of unlockingtogether, as well assomefreeitem(s).开心农场的起步阶段升级很快,几块地种一轮作物,收割之后就能升到二级,然后得到一块解锁的土地、一种新的作物,以及一些免费的道具。Makes the userpromoteandmakes the userdiscoverchange that fastpromoteswithpleasure, thusimmersionin, was anticipatingunceasingly the promotion, was anticipatinghigher levelexclusive rights, this is almost a criterion that the Gameindustrymostpursues, butsetting of Happy FarmthisGameinthis pointis extremely powerful, the Li Mu'sarchitectonic frame ensure usereachrisefirst-levelcanrealizeabsolutelywithupperobviousdifferent, in other words, eachfirst-levelhasthisrankis corresponding the crops, every other third-levelcanaddplace, every othertenlevels an unlockingprivilege, for examplecanhave**andcanconstruct the cropsvarious. Plants the deepworkshop, to beautifyownfarmwait/etc.
快速让用户升级、让用户发现升级的改变与其中的乐趣,从而沉浸其中,不断期待着升级、期待着更高级的专属权利,这几乎是游戏行业最最奉行的一条准则,而开心农场这种游戏在这一点上的设定极其强大,李牧的体系架构确保用户每升一级就绝对能够体会到与上一级的明显不同,也就是说,每一级都有这一个级别对应着的农作物,每隔三级可以加一块地、每隔十级将解锁一个特权,例如能够拥有**物、能够建造农作物的各种深作坊、能够美化自己的农场等等。Thisfinedivision, tooverwhelming majorityusers, candisplay the extremelystrongattraction, this pointcannotbe unconventionalChief Li, hehas the Tieba (Post It)account number, namedRobinli, moreoverhelikesmingling amongwithinternet, knewmanynetizens, addeda group ofgood friendsonTieba (Post It), these have the colleagues in Tan Yaochengas well asseveralcompanies.
这种精细的划分,对绝大部分用户来说,都能发挥出极强的吸引力,这一点连李总也没能免俗,他早就有贴吧的账号,名叫ro逼nli,而且他喜欢混迹与互联网吧,认识了不少网友,也在贴吧上加了一批好友,这其中还有谭耀成以及几个公司的同事。Tan Yaochengalsohugsat homeis studying the mentalityto playHappy Farm, whenhestartsto attempt in the good friendsteals the vegetable/dish, heunknowingly**got down.谭耀成也在家里抱着研究一下的心态玩开心农场,不过当他开始尝试在好友中偷菜的时候,他就不知不觉的**下来了。Somegood friendjustplanted a wheat, looks for the time of dozen of cigarette lightercigarettes, discovered that ownwheatwas stolen, stamping one's foot of air/Qicursed,butTan Yaochengstoleflashed, a successfulvegetable/dishsecretly, not only can steal the certain amount oflanecrops, but can also obtaincertainexperienceandmoneyreward, thismadehisonechuckle,originallystole the vegetable/dishis the shortcut of rapidpromotion!
某个好友刚种好了一块小麦,找打火机点支烟的功夫,发现自己的小麦被人偷了,气的跳脚大骂,而谭耀成偷了就闪,一次成功的偷菜,不但能偷来一定数量的弄作物,还能得到一定的经验与金钱奖励,这让他心里一阵窃喜,原来偷菜才是迅速升级的捷径!Therefore, Tan Yaochengcalculates the maturetime of severalplaces, theninowngood friendlists an examination of each family, oncediscovered that whichfamily/homehasmaturelyhas not harvestedwith enough time, hecancome upto rub, placesin the opposite partymaturevegetable plotto click on a handshapeicon of cartoon, that„hand”onto rubfrom the crops of opposite partywill only walkpartfast.
于是,谭耀成计算好自己几块地的成熟时间,然后在自己的好友列表里一家家的查看,一旦发现谁家有地成熟又没来得及收获,他一定会上去撸一把,也就是把一个卡通的手形图标放在对方成熟的菜地上点击一下,那只“手”就会快速从对方的作物里撸走一部分。Chief Liplayedwas less than onehour, had arrived atfourlevels, expandedtwoplaces, nowhassixplacesandhadfourplantablecrops, after the unificationharvested, heplantsneededtenminutes of maturecarrot, thenwent to a restroom, is thinkingintenminutesended the fight, didn't expectconsumedunexpectedlymuch for dozensseconds, when came backactuallyfound that oneselfcarrotis mature, buteachplacecanharvest ten carrots of units, sixplaceswere60units, didn't expectoneturn headonstoleneachalsoremainingfour. The unit, immediatelyclenching jaws that heair/Qi.李总玩了不到一个小时,就已经到了四级,扩充了两块地,现在已经有六块地并且有了四种可种植的作物,统一收获了之后,他种上了需要十分钟成熟的胡萝卜,然后去了趟厕所,原本想着十分钟内解决战斗,没想到竟然多耗费了几十秒,回来时却发现自己的胡萝卜已经成熟,但原本每块地能收获十个单位的胡萝卜,六块地就是六十个单位,没想到一扭头就被偷的每块地还剩下四个单位,顿时把他气的咬牙切齿。40%cropsguarantee a minimumare the Happy Farmrules, buthissixplaceshad been stolen the threshold, thismakeshimfeela moment agotenminutesonelost60%.
40%的作物保底是开心农场的规则,而他的六块地都已经被偷到了最低限度,这让他感觉刚才十分钟的时间一下就损失了60%。Has a lookto steal away the userlist of carrotagaincarefully, includingnamedwhite clothingfloatingfellows, thisisn'tTan Yaocheng? Does Sir, even/includingfather'svegetable/dishsteal?
再仔细看看偷走自己胡萝卜的用户名单,其中有一个叫白衣飘飘的家伙,这不是谭耀成吗?大爷的,连老子的菜都偷?Looks at a Gameright sidegood friendrankingagain, ranked the firstis the white clothingis impressively floating, oneselfarrangetoeighth, moreoverthisfellowsixlevels, howhehas risennow, is so unexpectedly quick?
再看一眼游戏右侧的好友排行榜,排在第一位的赫然就是白衣飘飘,自己才排到第八位,而且这家伙现在已经六级了,他怎么升的,竟然这么快?
The Chief Lihastilypointopens the Tan Yaochengfarm, Tan Yaocheng the crops of sixplaceplantersareTudou, thisissixlevelscan the crops of unlocking, the maturetimetakes18minutes.李总急忙点开谭耀成的农场,谭耀成的六块地种植的作物是土豆,这是六级才能解锁的作物,成熟的时间需要十八分钟。Has a look at the timeagain, thisbatch of crops have 15hours to be mature.
再看看时间,这批作物还有十五个小时才能成熟。Chief Liplays the heartto be bigat heartsuddenly, ponderssecretly: „Good, your fellowstealsmyvegetable/dish, Isaid that anything must stealyouronetime!”( To be continued.)李总心里忽然玩心大起,暗忖:“好啊,你这个家伙偷我的菜,那我说什么也得偷你一次!”(未完待续。)
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