RINAPE :: Volume #3

#289: Happy Farm


LNMTL needs user funding to survive Read More

New Year's Day this day zero point, Li Mu carries over to the next year with the core technologies team in Muye Science and Technology together, Lin Qingya also remained on own initiative, because she also wants to witness this historical moment. 元旦这天的零点,李牧牧野科技跟核心技术团队一起跨年,林清雅也主动留了下来,因为她也想见证这历史性的一刻。 Happy Farm this Game in has measured several rounds in Muye Science and Technology, all staff were infatuated with this without any exception seemingly retarded small Game, hard to imagined 30 years old, to have wife and kid's big masters also to meet bored pay attention to themselves that several places every day on Happy Farm, the crops were when ripe, when can steal the vegetable/dish of good friend, the dog when can promote, when can expand when the farm, to plant the crops that higher level, when can have itself to guard the family...... 开心农场这款游戏牧野科技内部已经内测过好几轮了,所有的员工无一例外的迷上了这款看起来无聊又弱智的小游戏,难以想象三十来岁、有老婆孩子的大老爷们也会每天关注自己在开心农场上的那几块地,作物什么时候熟、什么时候能够偷好友的菜,什么时候能升级、什么时候能扩充农场、什么时候能够种植更高级的作物、什么时候能有自己看家护院的狗…… In brief, to this Game, Muye Science and Technology favors extremely, in the Lin Qingya words: This Game makes one become addicted.”, The Muye Science and Technology core staff also believes that this Game will completely change the position of Muye Science and Technology internally internet Corporation, but its behind real goal is greater, Li Mu must use it, internally the internet domain, sets up a hugest social relationship network, once this goal achieves, Muye Science and Technology will have the best user soil. 总之,对这款游戏,牧野科技上上下下都是极为看好,用林清雅的话说:“这款游戏让人上瘾。”,牧野科技的核心员工也坚信这款游戏将彻底改变牧野科技在国内互联网公司的地位,而其背后真正的目标更宏大,李牧要利用它,在国内互联网领域,建立起一个最庞大的社交关系网,一旦这个目标达成,牧野科技就将拥有最好的用户土壤。 11 : 30 pm, Lin Qingya telephoned to order more than ten cups of coffee from downstairs 24 hours of business cafes, accompanied one group of men who did the technical family background treated in the big office of company technical department, fixes the eyes on data record system that the projecting apparatus are hitting. 晚上11点半,林清雅打电话从楼下24小时营业的咖啡馆点了十几杯咖啡,陪同一帮搞技术出身的男人待在公司技术部的大办公室,紧盯着投影仪打出来的数据记录系统 The time of shortly getting online was only left over for a half hour, Kong Lingyu sipped coffee slightly, asked Li Mu: Boss, you thought that Happy Farm explodes to the penetrating from online, how long needs probably?” 眼看上线的时间只剩下半个小时,孔令宇微微抿了一口咖啡,问李牧:“波ss,你觉得开心农场从上线到彻爆起来,大概需要多长时间?” Li Mu holds the chin to think, said earnestly: Words of optimistic estimate, three days foot.” 李牧托着下巴想了想,认真的说:“乐观估计的话,三天足矣。” three days......” Kong Lingyu sighed one: Sounds like very difficult, but felt not implausible probably.” 三天……”孔令宇感叹一声:“听起来好像很困难,但感觉又好像并不是没有可能。” Lin Qingya said with a laugh: Do not forget, Happy Farm bringing dissemination attribute, user, once invests, will definitely go all out to increase the new good friend, even draws friend to join, after all this Game is the good friend the more better to play.” 林清雅笑着说:“你别忘了,开心农场自带传播属性,用户一旦投入进来,肯定会拼命添加新的好友,甚至去拉身边的朋友加入,毕竟这款游戏就是好友越多越好玩。” Kong Lingyu nods, said: Yes, thinks of this point, I thought that three days has the possibility.” 孔令宇点了点头,说:“是啊,一想到这一点,我就觉得三天是有可能的。” Li Mu said: Competing, shows off is the typical social attribute, the product design of our two sets of ranking, will certainly make most users go after like ducks, in addition we invited the good friend to bestow the item(s) pattern earlier, fiery/popular get up to be certainly quick, Happy Farm in the first half of the month of online, will certainly bring mass new users to Tieba (Post It), must prepare for greeting current capacity flood peak.” 李牧说:“攀比、炫耀都是典型的社交属性,我们两套排行榜的产品设计,一定会让大部分用户趋之若鹜,再加上我们前期邀请好友赠送道具的模式,火爆起来一定非常快,开心农场在上线的前半月,一定会给贴吧带来大量的新用户,一定要做好迎接流量洪峰的准备。” Kong Lingyu said: Boss you could rest assured that we definitely not like q, in server carrying/sustaining disgraceful.” 孔令宇说:“波ss你放心,我们肯定不会像q吧那样,在服务器承载上丢人现眼。” Li Mu said with a laugh: Everything is ready ahead of time.” 李牧笑着说:“凡事提前做好准备。” The eye looks at time gradually starts the countdown, more than ten people on the scene start to be gradually nervous, during is anxious also brings not restrainable excited with the anticipation, after the countdown ten seconds, the ten thousand calendar clocks on wall finally jump January 1 , 2002 0 : 00, this was the standard Yanjing time, Li Mu pressed down the button of online on the Kong Lingyu computer, has been ready update Tieba (Post It) to get online finally officially. 看着时间逐步进入倒计时,在场十几人的心情都开始逐渐紧张起来,紧张之中也带着不可抑制的兴奋与期待,倒计时十秒之后,墙上的万年历时钟终于跳到了2002年1月1日0:00,这是标准的燕京时间,李牧孔令宇的电脑上按下了上线的按钮,早已经做好准备的新版贴吧终于正式上线了。 Many Tieba (Post It) faithful users and competitors, are waiting for zero point arrival at this moment, looked what attractively Tieba (Post It) must promote personal space and Game, therefore zero point has not arrived, mass users start to renovate the Tieba (Post It) page unceasingly, is waiting for online of update. 很多贴吧的忠实用户、竞争对手,此时此刻都在等着零点的到来,好看看贴吧到底要推出什么样的“个人空间”和游戏,所以零点还没到,大量用户就开始不断刷新贴吧页面,等待着新版的上线。 Unceasingly the user who at exactly 0 : 00, these are renovating the page suddenly discovered, the Tieba (Post It) page popped up a prompt of belt/bring picture: 2002, the new journey, starts with Tieba (Post It) together. 零点整,那些不断在刷新页面的用户忽然发现,贴吧页面弹出了一个带图片的提示:2002,新的征程,与贴吧一起启程吧。 The picture is a picture of fuzzy-processing, in the picture can see vaguely, a Boeing 747 is soaring. 图片是一张模糊处理的照片,照片中依稀能够看出,一架波音747正在腾空而起。 In the bottom of picture, the design fine button, above only has four characters: Instantly starts. 在图片的底部,有一个设计精美的按钮,上面只有四个字:即刻启程。 The user hastily click starts instantly, later, the page had the obvious change, Tieba (Post It) was more attractive than several points before, besides design feeling Hyundai / modern, more artistic, top right-hand corner the Tieba (Post It) page presented personal space option, this option acts according to the Li Mu's request, was made the red typeface and Gao Liang to show, is quite striking, according to the Li Mu's request, this Gao Liang demonstration can continue half a month. 用户急忙点击即刻启程,随后,页面发生了明显的变化,贴吧比以前更漂亮了几分,除了设计感更现代、更美观之外,贴吧页面右上角出现了“个人空间”选项,这个选项根据李牧的要求,被做成了红色字体、高亮显示,相当醒目,按照李牧的要求,这种高亮显示会持续半个月。 The click enters personal space, the user will discover that this page probably is the overall design on a base map, the base map is sky blue to the simple picture that the white transits, like Windows XP classical background cartoon, this design way to the present internet user, has almost not seen, therefore the first eye reason and impression are excellent, the most important thing is, the base map supports user defined. 点击进入个人空间,用户会发现这个页面好像就是整体设计在一张底图上的,底图是一张天蓝色向白色过渡的简单画面,像indosxp的经典背景卡通化,这种设计方式对现在的互联网用户来说,几乎从来没有见过,所以第一眼的眼缘和印象极好,最重要的是,底图支持用户自定义。 On the base map also writes one line of English letters with the pale blue artistic typeface: YY zone, carefully looks at its domain name, yes. 底图上面还用淡蓝色的艺术字体写着一行英文字母:yyzone,仔细看它的域名,也是。 Li Mu has not gone to describe YY zone with any official language personal space, he gave these two not too obvious elements, is for future that model of immediate Instant Messenger software that names as YY prepares a ground. 李牧没有用任何官方的语言去把个人空间描述成yyzone,他只是给出了这两个不太明显的元素,算是为将来自己那款命名为yy的即时通讯软件做一个铺垫。 Every so often, he also wants to let others, when appraises itself, acclaimed one heartfeltly: awesome. Therefore he wants to keep a clue to the user and professional, when they will be been shocking by YY in the future, told them, actually oneself have fermented all these. 很多时候,他也很想让别人在评价自己的时候,由衷赞叹一句:牛逼。所以他才想留一点线索给用户以及业内人士,在他们将来被yy震惊的时候,告诉他们,其实自己早就酝酿好了这一切。 The personal space the QQ space of page style and later generation is close, this visual design in the present internet domain truly is very advanced, gets used to seeing other website users is very brightly easy at present one. 个人空间的页面风格和后世的qq空间很接近,这种视觉设计在现在的互联网领域确实是非常超前,看惯了其他各种网站的用户很容易眼前一亮。 personal space of most first edition integrated photo album and message center and diary and „saying that” and Game these five big functions, basically depends on a model of product that the QQ space the construction built, but present range QQ space appearance also several years, therefore these also became the Muye Science and Technology original. 最初版的个人空间集成了“相册”、“留言板”、“日志”、“说说”、“游戏”这五个大功能,基本就是依托qq空间的架构搭建出来的一款产品,不过现在距离qq空间的出现还有好几年,所以这些也就成了牧野科技的原创。 The data on projecting apparatus starts to count from zero point, increases at the extremely quick speed unceasingly, after is personal space gets online the visits. 投影仪上的数据从零点开始计数,以极快的速度不断攀升的,就是个人空间上线后的访问量。 Mass users spill into personal space from the top right-hand corner striking entrance, 100, 1000, 10,000 and 100,000...... 大量用户从右上角醒目的入口涌进个人空间,一百、一千、一万、十万…… The 26 th second of getting online, the users tried to send out the first article saying that the content only had three characters: lā lā lā.” 上线的第26秒,就有一个用户试着发出了第一条说说,内容只有三个字:“啦啦啦。” The 39 th second of getting online, after Happy Farm has it got online officially the first user. 上线的第39秒,开心农场有了它正式上线后的第一个用户。 After ten seconds, the Happy Farm first crops harvest, user who first tries to play, when the planter needs five minutes of wheat, according to the prompt of system, uses the ordinary chemical fertilizer that one package of system bestowed, the effect of ordinary chemical fertilizer the crops mature time ten minutes ahead of schedule, to taking ten minutes or being lower than ten minutes of crops, can instantaneous mature. 十秒钟后,开心农场第一次作物收割,第一个试玩的用户,在种植需要五分钟的小麦时,根据系统的提示,使用了一包系统赠送的普通化肥,普通化肥的功效是将作物成熟的时间提前十分钟,对需要十分钟或者低于十分钟时间的作物来说,可以瞬间成熟。 The third minute of getting online, first replaced with the customizing picture user birth that tacitly approves the picture. 上线的第三分钟,第一个用自定义图片取代了默认图片的用户诞生。 In the 20 minutes after online, the personal space visits achieved 1 million. 在上线后的二十分钟内,个人空间的访问量就达到了百万。 In these 20 minutes, said that” issued 680,000, leave a message 120,000, photo album upload only 30,000. 在这二十分钟内,“说说”发布了六十八万条,留言十二万条,相册上传只有区区三万张。 In 20 minutes, the new add friend number of times has 300,000 people, this data is the statistics of each add friend, user A increased new user Boss, even one time, increased user C, even twice, by the behavior of initiative increase as the metrology standard, in other words, user Boss was only increased by user A, system no longer repeats to record. 二十分钟内,新添加好友的次数有三十万人次,这个数据是每一次添加好友的统计,用户a添加了新用户b,就算一次,又添加了用户c,就算两次,只以主动添加的行为作为计量标准,也就是说,用户b被用户a添加,系统就不再重复记录。 In these 20 minutes, the Happy Farm new user has 500,000, 90% users planted their first crops. 在这二十分钟内,开心农场的新增用户有五十万,其中90%的用户都种植了自己的第一块农作物。 To user, just opened this Game time, they did not think that this Game will be very fun, is only this Game cartoon picture is quite appealing, because Game has the fool -type automatic planter flow to reduce trying of user to play the cost from the beginning, therefore the conversion rate of user is high. 对用户来说,刚打开这款游戏的时候,他们并不觉得这款游戏会很好玩,只是这款游戏的卡通画面比较吸引人,不过由于游戏一开始就有傻瓜式的自动种植流程来降低用户的试玩成本,所以用户的转化率非常高。 20 minutes, but also cannot see this Game true viscosity. 二十分钟,还看不出这款游戏真正的粘度。 After one hour, the Happy Farm use user achieved 860,000, the new add friend number of times achieved the astonishing 2.2 million times. 一个小时之后,开心农场的使用用户达到了八十六万,新添加好友的次数达到了惊人的两百二十万次。 This Game has started to appear in the characteristics of social domain. 这款游戏在社交领域的特征已经开始显现。 Tonight many big is also paying attention to the Muye Science and Technology new movement, what they most start to pay attention is personal space, personal space is fine . Moreover the function are quite many moreover Xinying, many big, when saw that this interface, saw these product features approve the product idea of Muye Science and Technology to be unusual secretly, personal space to increase the user viscosity completely with the product that builds alternately, left a message and say that diary and photo album, basically manifested the demonstration and interactive gene, these production orientations, can definitely significantly raise the user viscosity and loyalty finally, has the new idea. 今晚不少业内大咖也在关注牧野科技的新动作,他们最开始关注的是个人空间,个人空间精美,而且功能比较多而且新颖,许多业内大咖在看到这个界面、看到这些产品功能的时候都暗赞牧野科技的产品理念非同一般,个人空间完完全全是为增加用户粘度与交互打造的产品,留言、说说、日志、相册,基本上都体现了展示与交互的基因,这些产品定位,最终肯定能大幅度提升用户粘度与忠诚度,相当有新意。 As for Happy Farm this Game, comes up to let many professional snorting disdainfully actually. 至于开心农场这款游戏,一上来倒是让不少业内人士嗤之以鼻 Present Game is the world of end roaming, the so-called end roaming, naturally is client side Game, the present page technology is not very mature, the speed is not very quick, wants to realize the Game picture huge and interest of fine and construction, basically can only depend upon the development client side to manifest, therefore, in the page inserts Game, sounding must the motorized engine on 28 bicycles be equally senseless probably. 现在的游戏是端游的天下,所谓端游,自然就是客户端游戏,现在的页面技术不够成熟,网速也不够快,想实现游戏画面的精美与架构的庞大、有趣,基本上只能依靠开发客户端来体现,所以,页面里嵌入游戏,听起来就好像要在二八自行车上摩托发动机一样无趣。 However, out of mentality that knowing oneself and other side can be ever-victorious, almost all professionals played this Game. 不过,出于知己知彼方能百战百胜的心态,几乎所有的业内人士都玩了这款游戏 Chief Li is also one of them, time from the beginning, his flash Game to this cartoon does not catch cold, but after playing a while, he discovered that this Game charm is. 李总也是其中之一,一开始的时候,他对这种卡通化的flash游戏非常不感冒,但玩了一会儿之后,他才发现这游戏的魅力所在。 The initial steps promotion of Happy Farm is quick, several place round of crops, after harvesting, can rise second-level, then obtains the land and one new crops of unlocking together, as well as some free item(s). 开心农场的起步阶段升级很快,几块地种一轮作物,收割之后就能升到二级,然后得到一块解锁的土地、一种新的作物,以及一些免费的道具 Makes the user promote and makes the user discover change that fast promotes with pleasure, thus immersion in, was anticipating unceasingly the promotion, was anticipating higher level exclusive rights, this is almost a criterion that the Game industry most pursues, but setting of Happy Farm this Game in this point is extremely powerful, the Li Mu's architectonic frame ensure user each rise first-level can realize absolutely with upper obvious different, in other words, each first-level has this rank is corresponding the crops, every other third-level can add place, every other ten levels an unlocking privilege, for example can have ** and can construct the crops various. Plants the deep workshop, to beautify own farm wait/etc. 快速让用户升级、让用户发现升级的改变与其中的乐趣,从而沉浸其中,不断期待着升级、期待着更高级的专属权利,这几乎是游戏行业最最奉行的一条准则,而开心农场这种游戏在这一点上的设定极其强大,李牧的体系架构确保用户每升一级就绝对能够体会到与上一级的明显不同,也就是说,每一级都有这一个级别对应着的农作物,每隔三级可以加一块地、每隔十级将解锁一个特权,例如能够拥有**物、能够建造农作物的各种深作坊、能够美化自己的农场等等。 This fine division, to overwhelming majority users, can display the extremely strong attraction, this point cannot be unconventional Chief Li, he has the Tieba (Post It) account number, named Robin li, moreover he likes mingling among with internet, knew many netizens, added a group of good friends on Tieba (Post It), these have the colleagues in Tan Yaocheng as well as several companies. 这种精细的划分,对绝大部分用户来说,都能发挥出极强的吸引力,这一点连李总也没能免俗,他早就有贴吧的账号,名叫ro逼nli,而且他喜欢混迹与互联网吧,认识了不少网友,也在贴吧上加了一批好友,这其中还有谭耀成以及几个公司的同事。 Tan Yaocheng also hugs at home is studying the mentality to play Happy Farm, when he starts to attempt in the good friend steals the vegetable/dish, he unknowingly ** got down. 谭耀成也在家里抱着研究一下的心态玩开心农场,不过当他开始尝试在好友中偷菜的时候,他就不知不觉的**下来了。 Some good friend just planted a wheat, looks for the time of dozen of cigarette lighter cigarettes, discovered that own wheat was stolen, stamping one's foot of air/Qi cursed, but Tan Yaocheng stole flashed, a successful vegetable/dish secretly, not only can steal the certain amount of lane crops, but can also obtain certain experience and money reward, this made his one chuckle, originally stole the vegetable/dish is the shortcut of rapid promotion! 某个好友刚种好了一块小麦,找打火机点支烟的功夫,发现自己的小麦被人偷了,气的跳脚大骂,而谭耀成偷了就闪,一次成功的偷菜,不但能偷来一定数量的弄作物,还能得到一定的经验与金钱奖励,这让他心里一阵窃喜,原来偷菜才是迅速升级的捷径! Therefore, Tan Yaocheng calculates the mature time of several places, then in own good friend lists an examination of each family, once discovered that which family/home has maturely has not harvested with enough time, he can come up to rub, places in the opposite party mature vegetable plot to click on a hand shape icon of cartoon, that hand on to rub from the crops of opposite party will only walk part fast. 于是,谭耀成计算好自己几块地的成熟时间,然后在自己的好友列表里一家家的查看,一旦发现谁家有地成熟又没来得及收获,他一定会上去撸一把,也就是把一个卡通的手形图标放在对方成熟的菜地上点击一下,那只“手”就会快速从对方的作物里撸走一部分。 Chief Li played was less than one hour, had arrived at four levels, expanded two places, now has six places and had four plantable crops, after the unification harvested, he plants needed ten minutes of mature carrot, then went to a restroom, is thinking in ten minutes ended the fight, didn't expect consumed unexpectedly much for dozens seconds, when came back actually found that oneself carrot is mature, but each place can harvest ten carrots of units, six places were 60 units, didn't expect one turn head on stolen each also remaining four. The unit, immediately clenching jaws that he air/Qi. 李总玩了不到一个小时,就已经到了四级,扩充了两块地,现在已经有六块地并且有了四种可种植的作物,统一收获了之后,他种上了需要十分钟成熟的胡萝卜,然后去了趟厕所,原本想着十分钟内解决战斗,没想到竟然多耗费了几十秒,回来时却发现自己的胡萝卜已经成熟,但原本每块地能收获十个单位的胡萝卜,六块地就是六十个单位,没想到一扭头就被偷的每块地还剩下四个单位,顿时把他气的咬牙切齿。 40% crops guarantee a minimum are the Happy Farm rules, but his six places had been stolen the threshold, this makes him feel a moment ago ten minutes one lost 60%. 40%的作物保底是开心农场的规则,而他的六块地都已经被偷到了最低限度,这让他感觉刚才十分钟的时间一下就损失了60%。 Has a look to steal away the user list of carrot again carefully, including named white clothing floating fellows, this isn't Tan Yaocheng? Does Sir, even/including father's vegetable/dish steal? 再仔细看看偷走自己胡萝卜的用户名单,其中有一个叫白衣飘飘的家伙,这不是谭耀成吗?大爷的,连老子的菜都偷? Looks at a Game right side good friend ranking again, ranked the first is the white clothing is impressively floating, oneself arrange to eighth, moreover this fellow six levels, how he has risen now, is so unexpectedly quick? 再看一眼游戏右侧的好友排行榜,排在第一位的赫然就是白衣飘飘,自己才排到第八位,而且这家伙现在已经六级了,他怎么升的,竟然这么快? The Chief Li hastily point opens the Tan Yaocheng farm, Tan Yaocheng the crops of six place planters are Tudou, this is six levels can the crops of unlocking, the mature time takes 18 minutes. 李总急忙点开谭耀成的农场,谭耀成的六块地种植的作物是土豆,这是六级才能解锁的作物,成熟的时间需要十八分钟。 Has a look at the time again, this batch of crops have 15 hours to be mature. 再看看时间,这批作物还有十五个小时才能成熟。 Chief Li plays the heart to be big at heart suddenly, ponders secretly: Good, your fellow steals my vegetable/dish, I said that anything must steal your one time!”( To be continued.) 李总心里忽然玩心大起,暗忖:“好啊,你这个家伙偷我的菜,那我说什么也得偷你一次!”(未完待续。)
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