RINAPE :: Volume #3

#269: Q and roaming

When Li Mu starts to return to Haizhou makes a movie to prepare, Kong Lingyu to Li Mu brought a big news: Tencent and NetEase measure similar Tieba (Post It) product unexpectedly. 就在李牧开始为回海州拍戏做准备的时候,孔令宇给李牧带来了一个重大消息:腾讯和网易竟然都在内测类似贴吧的产品。 Tencent bases on the QQ chatroom development q, q is one and products of Tieba (Post It) 90% similarities, it is said the idea of Tencent was directly from QQ and QQ chatroom conduction current in the past, formed q outset user ; As for NetEase, their breakthrough points are somewhat unusual, they call the roaming in the product that in the development measures, with q, on product structure 90% with Tieba (Post It) similar, but they actually aiming at making specialized Game Tieba (Post It). 腾讯是基于qq聊天室开发的q吧,q吧就是一个和贴吧90%相似度的产品,据说腾讯的想法是直接从qq和qq聊天室导流过去,形成q吧的起始用户;至于网易,他们的切入点有些奇特,他们在开发内测的产品叫游吧,和q吧一样,在产品构架上跟贴吧90%相似,但他们却意在做成专业的游戏贴吧。 That side Ning Hao had completed all overall plan preparatory work quickly, saw that over the two days can prepare to start . Moreover the equipment must first start out quickly Haizhou, finally Li Mu receives this to let he somewhat anxious news suddenly. 宁昊那边已经快把所有的统筹准备工作都完成了,眼看这两天就可以准备启程,而且设备很快就要先发车去海州,结果李牧忽然收到这个让他有些焦躁不安的消息。 In the Li Mu's memory, Tencent and NetEase have not made any similar Tieba (Post It) product, but why at the present this time, their as if by prior agreement can get online the Tieba (Post It) product? The possibility can only leave on own body. 在李牧的记忆里,腾讯和网易从来没有做过任何类似贴吧的产品,可为什么在现在这个时候,他们不约而同的要上线贴吧产品呢？可能性只会出在自己的身上。 Official online of Tieba (Post It), was at the end of 2003, own appearance made the appearance of Tieba (Post It) be ahead of time for more than two years, because took Tieba (Post It) this model of product ahead of time, lets present Tencent and NetEase is interested in Tieba (Post It). 贴吧的正式上线,是2003年底,自己的出现让贴吧的出现提前了两年多,正是因为自己把贴吧这款产品提前拿了出来,才让现在的腾讯和网易对贴吧感了兴趣。 Li Mu calculated in turn, Tencent besides QQ, has not truly taken the derivative that acts now, the next model of heavyweight product is QQ Game, but this platform was born in 2003, with Tieba (Post It) was almost at the same time, if according to the previous life rhythm, Baidu, when developed Tieba (Post It), Tencent is happen to developing QQ Game, then Baidu made Tieba (Post It) to raise own user viscosity, Tencent made the QQ Game goal is also, therefore at that time these two families/home in various busy various, in the benefit has not conflicted, therefore Tencent has not extracted the energy to develop Tieba (Post It) again, but. Now is different. Now Tencent can say that in the window period of product development, Tieba (Post It) is rising at this time, they choose to follow up, is in the reason. 李牧反过来推算了一下,腾讯现在除了qq之外,没有真正拿得出手的衍生产品,下一款重量级的产品是qq游戏,但这个平台在2003年才诞生,和贴吧差不多是同一时期,如果按照上辈子的节奏,百度在发展贴吧的时候,腾讯正好在发展qq游戏,当时的百度做贴吧是为了提升自己的用户粘度,腾讯做qq游戏的目标也是一样,所以那个时候这两家都在各忙各的,利益上也没有冲突,所以腾讯没有抽出精力再去发展贴吧,可是现在不一样。现在腾讯可以说正在产品开发的空窗期,贴吧这个时候崛起,他们选择跟进,也是情理之中。 Must do what roaming as for NetEase. Li Mu somewhat could not feel the mind, even if this thing did, will still be 17173 this Game Portal does? Did NetEase do Game Tieba (Post It) to do at this time? 至于网易要搞什么游吧。李牧就有些摸不着头脑了,这东西就算搞,也该是17173这种游戏门户来做吧？网易这时候搞游戏贴吧是想干嘛？ Li Mu thinks suddenly, NetEase in the future will also be a company focusing on Game business, their first Online Games «Westward Journey» should be the end of this year gets online. Not being able to do well is recent! 李牧忽然想起来,网易在将来也是一家以游戏业务为主的公司,他们的首款网游《大话西游》应该就是今年年底上线的。搞不好就是最近啊！ «Westward Journey Online» is NetEase in the stepping-stone of internet Game market, now the NetEase development momentum is also quite swift and violent, in this case, there is a Tieba (Post It) this product pattern to put at present, they want while making the Online Games opportunity, do Game Tieba (Post It), is understandable. 《大话西游online》是网易在互联网游戏市场的敲门砖,现在网易的发展势头又相当迅猛,这种情况下,又有贴吧这个产品模式摆在眼前,他们想趁做网游的机会,搞一个游戏贴吧,也是可以理解的。 The comprehensive analysis, Li Mu also understands Tencent and Tencent liangs makes the Tieba (Post It) thoughts, Tencent wants to compete with Tieba (Post It) directly, NetEase wants to cut the Tieba (Post It) Game user and current capacity in Game this vertical domain. Both are the wild ambitions, particularly Tencent, it currently has the users of ten million level, if really makes him make „q” in a big way, will not be the future seizes his base, but was he seizes own base! 综合分析,李牧也就明白了腾讯家做贴吧的心思,腾讯是想直接跟贴吧竞争,网易是想在游戏这个垂直领域切走贴吧的游戏用户和流量。两者都可谓是狼子野心,尤其是腾讯,它现在已经有了千万级的用户,如果真的让他做大“q吧”,就不是自己将来夺他的基,而是他来夺自己的基了！ Li Mu rapidly reacts, on the one hand makes Kong Lingyu find the way to inquire more news, on the one hand makes him block Muye Science and Technology strictly at present two models of products being developed: personal space and Happy Farm, this difference/two kinds is the magic weapon that subdue, must guarantee absolute being in the lead. 李牧迅速做出反应,一方面让孔令宇想办法打探更多的消息,一方面让他严密封锁牧野科技眼下正在开发的两款产品:个人空间、开心农场,这两样是自己制胜的法宝,一定要保证绝对的领先。 Kong Lingyu previously received Li Mu „seized the war of base” the complete plan overall. The threat to present two internet Corporation, is naturally well aware, he guarantees with Li Mu immediately, two models of core products will not expose in any event. 孔令宇此前全盘接收到了李牧“夺基之战”的全部规划。对眼下两家大互联网公司的威胁,自然也是心知肚明,他立刻跟李牧保证,两款核心产品无论如何都不会暴露。 Li Mu nods. Smacked the lips saying: „Actually this also not necessarily is a misdemeanor, I want to seize foundation of Tencent with Tieba (Post It) on immediate Instant Messenger software, at present they also extract the energy to imitate Tieba (Post It) unexpectedly to replace me, so long as its q gets online, when the time comes I not only need being a mass of cuts and bruises that its q hits, the advantage that but must save on the immediate Instant Messenger software it brings completely.” 李牧点点头。咂嘴说:“其实这也未必是一件坏事,我本来就想用贴吧夺了腾讯在即时通讯软件上的根基,眼下他们竟然还抽出精力想模仿贴吧来取代我,只要它的q吧上线,到时候我不仅要把它的q吧打的体无完肤,还要把它在即时通讯软件上积攒的优势全部拿过来。” Kong Lingyu asked: „That NetEase?” 孔令宇问:“那网易呢？” Li Mu beckons with the hand: „NetEase is hopeless. Before 2003, NetEase will not have the great development in the Online Games domain, the core business cannot complete, came to struggle Tieba (Post It) with what with me? The present Game community insufficient specialty, wants to make to dominate the Game community, my sharp weapon had not taken.” 李牧摆摆手:“网易没戏。2003年之前,网易在网游领域不会有大发展,核心业务都做不好,拿什么来跟我争贴吧？现在的游戏社区都不够专业,想制霸游戏社区,我还有一个利器没有拿出来。” Kong Lingyu hastily closely examines: „What sharp weapon is Boss?” 孔令宇急忙追问:“是什么利器啊波ss？” Li Mu shows a faint smile, does intentionally mysterious saying: „Now has not made this time, first completes the present matter full power.” 李牧微微一笑,故作神秘的说道:“现在还不是做这个的时候,先全力把眼前的事情做好。” Kong Lingyu saw Li Mu not to say, has not closely examined again. 孔令宇见李牧不愿意说,也就没再追问。 Li Mu is actually calculating the matter of YY voice at heart, the YY voice is a team voice software, most starts is a Game player team voice platform, afterward transformed to the voice and video live broadcast slowly, this product at the beginning, to the significance of Game player is very significant, immediately to fighting Game, is network Game, will have the team voice demand, this point Li Mu can, when own immediate Instant Messenger software is released combines the same place on direct and group function, but has not wanted to make the reason now, on is the present internet bandwidth limited, immediate voice. Has not arrived vigorously develops the time. 李牧心里却在盘算着yy语音的事情,yy语音是一个团队语音软件,最开始就是一个游戏玩家团队语音的平台,后来才慢慢转型到语音和视频直播,这个产品在最初的时候,对游戏玩家的意义还是非常重大的,无论是即时对战游戏,还是网络游戏,都会有团队语音需求,这一点李牧可以在自己的即时通讯软件推出的时候就直接和群组功能并到一起,但之所以现在还不想做的原因,就是现在的互联网带宽限制,即时语音还没到大力发展的时候。 However, this did not hinder Li Mu to make the stage plan as before, Tieba (Post It) has gathered the suitable Game user now, when own immediate Instant Messenger software got online, after the group function took, can for these Game domains the services of user immediate group Instant Messenger, although also be only writing Instant Messenger, but was also enough in this stage, as for group voice Instant Messenger, was again the matter of next stage. 不过,这依旧不妨碍李牧来做阶段规划,贴吧现在已经聚拢了相当的游戏用户,等自己的即时通讯软件上线,群组功能拿出来之后,就能够为这些游戏领域的用户即时群组通讯的服务,虽然还只是文字通讯,但在这个阶段也足够了,至于群组语音通讯,就是再下一个阶段的事情了。 The news passed on less than two days, Tencent Q completed the inside, got online. 消息传出来不到两天,腾讯q吧就完成了内侧,正是上线了。 The message that Kong Lingyu receives added that the Tencent preparation New Year's Day got online q in 2002, but didn't expect, others in had actually measured of half a month, in Christmas eve on impatient pushed q. 孔令宇收到的消息还说腾讯准备在2002年元旦正是上线q吧,但没想到,人家其实早就已经内测了半个月之久,在圣诞节前夕就迫不及待的把q吧推了出来。 Even Li Mu somewhat is surprised, just received the news that in others measures, others got online, is really also solid enough, what is most awkward, in Muye Science and Technology personal space and Happy Farm that Tencent in developing, in measures in the process that covers have not completed measure. 连李牧都有些惊讶,刚收到人家内测的消息,人家就上线了,腾讯在开发、内测的过程里捂的也真够严实,最尴尬的是,牧野科技的个人空间、开心农场都还没完成内测。 Tencent in this stage is to occupy superiorly, the Tieba (Post It) share is 100% . Moreover the user and Tencent Q q had greatly is very overlapped, q gets online, directly cut many users through the QQ software and QQ chatroom, even also started many water army to the major Tieba (Post It) round of advertisements, tried to arrive at q more Tieba (Post It) users. 腾讯在这个阶段是占优的,贴吧的份额原本是100%,而且用户和腾讯qq本来就有很大重叠,q吧一上线,直接通过qq软件和qq聊天室切走了不少用户,甚至还发动了不少水军到各大贴吧发广告,试图把更多的贴吧用户切走到q吧里。 Almost in instantaneous, Tieba (Post It) write off by industry the wife. 几乎在瞬间,贴吧就被业内人唱衰了。 First has Baidu the news that withdraws from Muye Science and Technology, has Muye Science and Technology to act willfully and to insist on making the hearsay of guidance station, latter has Tencent Q appearance and NetEase Roaming in measures the news, Muye Science and Technology Tieba (Post It) write off is not lets the person surprise, after all in the person eyes, Muye Science and Technology first threw the ally outside, latter chooses the wrong development direction, now emits the powerful enemy, the internal disorder and foreign invasion, must start to go down hill, if Muye Science and Technology can find out the strategy to strive to turn the tide promptly, but can also relax this going down hill trend, what if they also really must make navigation website at this kind of time, the speed that perhaps slides to be getting more and more fast, finally loses the control.. 前有百度从牧野科技撤出的新闻,中有牧野科技一意孤行、要执意做导航站的传闻,后有腾讯q吧的横空出世、网易游吧的内测消息,牧野科技的贴吧被人唱衰也不算让人诧异,毕竟在外人眼里,牧野科技先丢了盟友,后选错发展方向,现在又冒出劲敌,内忧外患,必然要开始走下坡路,如果牧野科技能够及时想出策略来力挽狂澜,还能够缓和这种走下坡路的趋势,如果他们在这种时候还真的要做什么导航网站,那恐怕下滑的速度会越来越快,最终失去控制。 the earliest possible time that q gets online, Baidu Chief Li and Tan Yaocheng meet in the office, Chief Li asked Tan Yaocheng: „Does old Tan, in the future how you feel Muye Science and Technology to be able?” q吧上线的第一时间,百度的李总和谭耀成就在办公室里碰了个面,李总问谭耀成:“老谭,你觉得牧野科技未来会怎样？” Tan Yaocheng said: „I thought that thinks Li Mu this time really must play to pound, most essential is not he must make the guidance station holds to read, but is Tieba (Post It) has not melted Series B rounds now, the thought can transform with the change of situation, but Muye Science and Technology is not favored by industry the wife now, the capital side certainly will also be cautious about them, before then, Muye Science and Technology can melt Series B rounds to come in the 3-4 hundred million estimate values at any time, but looking back now, even if he from falling worth, the capital side will not be casual, they first will definitely wait and see some time, but Muye Science and Technology from start to the present altogether on melting Series A rounds that several million, cut. Goes out some cash to Easy Music Science and Technology, their cash flows estimated how long could not support.” 谭耀成说:“我觉得觉李牧这次真的要玩砸了,最最关键的不是他要做导航站的执念,而是贴吧现在还没融b轮,念头可以随着事态的改变而转变,但牧野科技现在这么不被业内人看好,资本方对他们也一定会非常谨慎,在这之前,牧野科技可以随时用三四亿的估值融b轮进来,但现在看来,就算他自降身价,资本方也不会随便进来,他们肯定会先观望一段时间,可是牧野科技从开始到现在一共就融了a轮那几百万,又切出去一部分现金给易听科技,他们的现金流估计支撑不了多久了。” Chief Li hear of repetitive nods, saying of unusual approval: „You said right, both armies battle to hit is not the military force, but is the logistics, Li Mu in does not have the grain now, Tencent q catches up unceasingly, he cannot spell, finally can only by the little meal.” 李总听的连连点头,非常赞同的说道:“你说的没错,两军交战打的不是军力而是后勤,李牧现在手里无粮,腾讯的q吧不断发力,他根本就拼不起,最后只能被一点点餐食。” Saying, the Chief Li surface was saying including the smile: „I thought that we first looks at, have a look under besieging of Tencent and NetEase, how long Li Mu can insist, if the time is appropriate, I thought that we can draw his actually.” 说着,李总面含微笑的说:“我觉得咱们先看着,看看在腾讯和网易的围攻下,李牧能坚持多久,如果时机合适,我觉得咱们倒是可以拉他一把。” Tan Yaocheng opens the eye: „Draws his?” 谭耀成睁大眼睛:“拉他一把？” Chief Li said with a smile: „Right, q and roaming, even if besieges Tieba (Post It) together, Tieba (Post It) has certain advantage, at least Tieba (Post It) has such a long time content accumulation and user custom to accumulate, therefore his share will be nibbled, but this process will not be quick, if Li Mu does not have the funds and these two does against, without the capital dares to throw him at crucial moments, we invest Muye Science and Technology, no matter Tencent or NetEase, they make the Tieba (Post It) product not to have our advantages, Tieba (Post It) to search the form of keyword to establish the keyword Tieba (Post It) nature at will, natural is for and search engine unifies.” 李总笑道:“对啊,q吧和游吧就算一起围攻贴吧,贴吧还是有一定优势的,最起码贴吧有这么长时间的内容积累、用户习惯积累,所以他的份额会被蚕食,但这个过程不会太快,如果李牧没有资金和这两家对着干,又没有资本敢在关键时刻投他,那我们就重新投资牧野科技,不管是腾讯还是网易,他们做贴吧产品都不具备咱们的优势,贴吧以搜索关键词的形式随意建立关键词贴吧的性质,天然就是为了和搜索引擎相结合的。” Tan Yaocheng said: „Words are not false, but Chief Li, we buy stock in Tieba (Post It), not necessarily can overthrow Tencent and NetEase.” 谭耀成说:“话是不假,不过李总,咱们入股贴吧,也不见得能打倒腾讯和网易啊。” Chief Li nods, says with a smile: „Does not need to overthrow, so long as Tieba (Post It) can defend over 60% shares also to insist that is successful, if Li Mu to the cliff near, he himself surely did not have the means to help oneself, when the time comes can rescue his, only then we, because of us can not only to money, but can also to the current capacity, Tieba (Post It), if to the edge of life and death, only then we can rescue it!” 李总点点头,笑道:“不必打倒,贴吧只要能守住60%以上的份额并且坚持下去就是成功,如果李牧到了悬崖边上,他自己是肯定没办法自救的,到时候能救他的只有咱们,因为咱们不光能给钱,还能给流量,贴吧如果到了生死存亡的边缘,只有咱们能救它！” Tan Yaocheng said with a laugh: „We Series A rounds threw him to improve on perfection initially, if this time saves him in the water and fire, that gave opportune help, when the time comes Li Mu definitely cannot like before, be so solid, the massive hemorrhage that the stock defends is must have.”( To be continued.) 谭耀成笑着说:“咱们当初a轮投他是锦上添花,这次如果救他于水火,那就是雪中送炭了,到时候李牧肯定不能像以前那样,把股份守的那么严实,大出血是少不了的。”(未完待续。)
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