When the Muyeaurorademonstrates for the first time in the front of the world, everyonebythismodelunequalledappearance moldingshocking.
当牧野极光第一次在全世界的面前展示出来的时候,所有人都被这款车型无与伦比的外观造型所惊艳。Inpresent, automobilemodelingaesthetic is very backward, manymodeldesignsalsouse the four directionsdesign of unusualdoctrine of the mean, or the circular arcdesign, mosthas the representativetwomodels, isordinarySantanaandoldAudiA6.
在时下,汽车造型的审美还很落后,很多车型设计还都采用非常中庸的四方型设计,或者圆弧型设计,最有代表性的两款车型,就是普通桑塔纳和老款奥迪a6。Poussin'smodellooks like the bean curdto carve, but the buttocks of Otey, seem likewith the buttocks of doghave the wonder of equally good results from different methods, is the circleandsleek/moistthatmodeling.
普桑的车型就像是豆腐块雕出来的,而老奥迪的屁股,看起来跟柯基犬的屁股有着异曲同工之妙,都是又圆又润的那种造型。
The automobile industrydesignenters the nextbigstride, at least must wait for56years of evenlongertimeagain, therefore, the auroraappearedatthis time, toshock that the entireautomobile industrybrought, almostit can be said thatdimensionality reductionattack.
汽车工业设计进入下一个大跨步,至少还要再等五六年甚至更久的时间,所以,极光在这个时候出现,对整个汽车工业所带来的震撼,几乎可以说是降维打击。previous life, the aurorapromotesat the end of2010and at the beginning of 2011worldfirst round, evenat that time, itshocked the entire world, Li Muthis timeaxis, proceededto passlet alonedirectly for 56years.上辈子,极光推出是在2010年末、2011年初全球首发,即便是在那个时候,它都震撼了全世界,更何况李牧直接把这个时间轴,往前推移了五六年。This timescenehas fallen intoshockincomparablescreams, the media reportersdisplays the pinnacle the shutter speed, gathers roundthesefourcar(riage)photographya lot ofhigh-definitionpictures.
此时的现场已经陷入一片震惊无比的惊呼声,媒体记者把快门速度发挥到了极致,不停的噼里啪啦围着这四辆车拍摄大量高清照片。Butsomebelts the reporter of adapter, had starteddirectly the modelpicturefeedbackto the unit.
而有些带了无线网卡的记者,已经开始直接将现场的车型照片回传到单位。Muye Automobile Group, as well asLi Mu'spersonalWeibo (Micro Blog), sent outatthis timesynchronouslyhad prepared the goodfinepicture, the Muyeaurorais publishedofficially!牧野汽车集团,以及李牧的私人微博,也在这个时候同步发出了早就准备好的精美图片,牧野极光正式问世!Thismodel of car(riage)oncewere issued, is definedbymost peoplefor one of the most attractiveconceptmodelsimmediately, most peoplefelt,itis the most attractiveconcept car, is more attractive than any otherconcept cars, is nowadays more attractive than allmass productioncar(riage)s.
这款车一经发布,就立刻被大多数人定义为了最漂亮的概念车型之一,这其中大部分人觉得,它就是最漂亮的概念车,比任何其他概念车都要漂亮,比现如今所有的量产车都要漂亮。Li Mustandsin the stage, is accepting the exclamationandcheering under stage, after severalminutes, the warmtemperaturereducedfinallysome.李牧站在舞台上,接受着台下的惊叹与欢呼,数分钟后,现场的热烈温度才终于降低了些许。At this time, Li Museized the opportunity, continued saying: „Everyone can see that ourMuyeaurora, usedveryspecialdesign language, as the Muye Automobile Groupfirstconceptmodel, weattaches great importance tothismodel, not onlyused the brand-newdesignin the contour, plays the part , also conducted very boldinnovation.”
这时候,李牧抓住机会,继续说道:“大家可以看到,我们的牧野极光,采用了很多非常特殊的设计语言,作为牧野汽车集团的第一个概念车型,我们对这款车型非常重视,不光是在外形上采用了全新的设计,在内饰上,也同样进行了非常大胆的创新。”Then, Li Muis pointing atbehindbigscreen, said: „ Then, askedeveryoneto look, the interior views of our model of car(riage)!
说罢,李牧指着身后的大荧幕,道:“接下来,就请大家看一下,我们这款车的内视图!
The bigscreenpresentshigh-definitionpicture in a Muyeauroracar(riage)suddenly, in the car(riage) of thiscar(riage), almostwith the MercedesnewCdepartmentinplays the part ofconsistently, matches the embellishment of atmospherelampagain, luxuriousfeelingsimplybursting!
紧接着,大荧幕忽然呈现出一辆牧野极光车内的高清图片,这辆车的车内,几乎与奔驰新c系的内饰一致,再搭配氛围灯的点缀,豪华感简直爆棚!
The sceneexpressesa series ofexclamationagain!
现场再度发出一连串的惊叹!In this decorationiswhatlevel, evendoes not needto askagain,wholooked, will certainly say, thiscar(riage)inplays the part, simplyis the toplevel.
这内饰是什么水平,甚至已经不需要再问,谁看了,都一定会说,这辆车的内饰,简直就是顶级水平。Even ifMercedes, Rolls-RoyceandBentleyeventheseexpensiverace cars, play the part, stillcompared withthiscar(riage)inferiormany!
就算是奔驰、劳斯莱斯、宾利甚至那些昂贵的跑车,在内饰上,也要比这辆车逊色的多!Above the centerthatliquid crystalscreen, abovewas demonstratingMuye Automobile Grouplogo, the technicalfeelingis simply full!
中央上方那块液晶屏幕,上面显示着牧野汽车集团的logo,简直科技感十足!Even ifLi MuthatMercedesbigG, inplays the part ofstillonly then a veryobsoletebluebottommispronounced characterdigitalscreen, can only show that somemostfoundation the information, a songlongpointevendemonstrates not entire.
即便是李牧自己那辆奔驰大g,内饰也只有一块非常老旧的蓝底白字数码屏,只能显示一些最基础的信息,歌名长一点甚至都显示不全。In comparison, compared withthiscar(riage)inplayed the part, missedfar more than a generation!
相比之下,比这辆车的内饰,差了何止一个世代!Mercedesthisgeneration of newC, arearound2015goes on the market, at that timeto go on stage, relied onunequalled to play the part, becamein the luxury carto play the part of the representativemodel of luxuriousfeelingdesign.奔驰这一代的新c,是2015年前后上市的,当时一登场,就凭借无与伦比的内饰,成了豪华车内饰豪华感设计的代表性车型。In comparison, pastBMWAudinetplayed the part, simplyweaktodregs.
与之相比,当年的宝马奥迪内饰,简直弱到掉渣。ButMercedesalsodepends onthatgeneration in to play the part of the design style, fought a brilliantturnaround.
而奔驰也靠着那一代的内饰设计风格,打了一场漂亮的翻身仗。PresentLi Mu, tenyearslaterworld-shakinginplays the part of the modeling, attained for tenyears ago, is to make the entire worldexclaim in surprise.
现在的李牧,把十年后震惊世界的内饰造型,拿到了十年前,更是让全世界为之惊叹。At this time, before all, did not favorLi Muto produce the car(riage), not to favor the Muye Automobile Groupperson, allshuts up.
这个时候,所有之前不看好李牧造车、不看好牧野汽车集团的人,全都闭上了嘴。Theyreallytook.
他们真的服了。Manyprofessionaleyescansee, thismodel of car(riage), andinplays the part of the designbyitsunequalledoutward appearance, so long asit can move, can certainlysell, moreoveris pursuingbuyinggreatly!
很多业内人士一眼就能看出,这款车,凭借它无与伦比的外观和内饰设计,只要它能跑得动,就一定能卖得出去,而且大把人追着买!Now, everyonemostissue of concern, isthismodel of concept car, can the mass production.
现在,大家最关心的问题,就是这款概念车,到底能不能量产。After all, 90%concept cars, is a product that the car(riage)businesstakesto show off, was unable to realize the mass production the thingpileto come uptemporarily, takesat the auto show, making the worldseeowntechnicalfeeling and foresightedness, when the auto showpassed, thiscar(riage)most likely (80%)did not haveas follows.
毕竟,90%的概念车,都是车企拿出来炫耀的一个产物,把很多暂时还无法实现量产的东西堆上去,在车展的时候拿出来,让世界看到自己的科技感以及前瞻性,等车展过了,这车八成也就没下文了。
The remaining10%concept caralthoughenergiesproduce, but the model after mass production, compared with the concept car, the modificationis enormous, evenhad been in the situation of changing beyond all recognition.
剩下10%的概念车虽然能量产,但量产后的车型,跟概念车相比,改动极大,甚至已经到了面目全非的地步。Therefore, now the matter of concern, onlyhas a pointin the world: Can thiscar(riage) the mass production?
所以,现在全世界关注的问题,就只剩下一个点:这车到底会不会量产?At this time, Li Muopened the mouth saying: „The althoughpresent stageMuyeaurora is also only a conceptmodel, butwehave the explicitsetting up to produceplan, thiscar(riage)atthe end of this yeartothe beginning of next yearstartmass production, the edition when the time comeswill go on the marketofficiallywill preserve the conceptmodeldesign stylecompletely! In other words, todayyounoticehere, youcanbuywithnext year, almostcanbeexactly the same!”
这时候,李牧开口道:“虽然现阶段牧野极光还只是一个概念车型,不过我们已经有了明确的排产计划,这辆车将在今年年底到明年年初启动量产,到时候正式上市的版本将完全保留概念车型的设计风格!也就是说,今天你在这里看到的,和明年你能买到的,几乎会是一模一样!”These words, making the sceneboilthoroughly!
这句话,让现场彻底沸腾起来!Everyoneand othersisthese words! Itlooks like the reassuring medicineto be the same, makingeveryoneexcited.
大家等的就是这句话!它就像是定心丸一样,让所有人兴奋不已。Suchattractivecar(riage), if the non-mass production, thatsimplyiscareless and wasteful use of nature's products, wastedcompletely was so outstanding, in advance the perfectappearance modeling.
这么漂亮的车,如果不量产,那简直就是暴殄天物,完全浪费了这么优秀、超前又完美的造型设计。Oncethismodelstarts the mass production, thenitwill certainly become the new favorite of entiresuvmarket, Muye Automobilebecause ofthismodel, might welcome the perfectopening of entiregroup.
一旦这款车型开始量产,那它一定会成为整个suv市场的新宠,牧野汽车很可能会因为这一款车型,迎来整个集团的完美开局。
After thisrelease conference, triggered the giantearthquakein the auto industry.
这场发布会后,在汽车行业引发了巨大的地震。
The entirenetwas widely known that the picture of Muyeaurora, almost allpeoplenoticedwill exclaim in surprise, particularly the femalecompatriot, competent has almost prepared forhas boughtcar(riage)momentarily.
全网都在盛传牧野极光的照片,几乎所有人看到都会为之惊叹,尤其是女性同胞,有实力的几乎已经做好了随时买车的准备。Japan, Germany, Britain and US (America)automobilemedia, place the front pageheadline the news of Muyeauroraimmediately.
日本、德国、英国以及美国的汽车媒体,立刻将牧野极光的新闻放在了头版头条。Eachmediacommendedtothismodel, JapaneseEnterpriseputseveralsuv of Honda, Toyota, Nissanas well asSubaruandMazda, comparedwith the Muyeaurora, Hostevensaid: „Ifeel like all our domestic-madesameranksuv, in additionwas inferior that the Muyeaurorais attractive.”
每一个媒体都对这款车型称赞有加,日本企业把本田、丰田、日产以及斯巴鲁、马自达的几款suv放出来,跟牧野极光比了一下,主持人甚至说:“我感觉好像我们所有的国产同级别suv,加起来都不如牧野极光好看。”
The Germanautomobilemediasaid: „Probablysuddenly, Muye Automobile Grouphandled the matter that MercedesandAudimostexcelled, impeccable that not onlymade an outward appearance of car(riage), evenachieved the situation of reaching the pinnacleindecoration, nowhas a look at the MercedesSlevelagaininplayed the part, Iwantto ask,this was also a luxury car?”
德国汽车媒体说:“好像忽然之间,牧野汽车集团做了奔驰与奥迪最擅长的事情,不但把一辆车的外观造的无可挑剔,甚至把内饰做到了登峰造极的地步,现在再看看奔驰s级的内饰,我想问,这也算是豪华车?”Britishgrade of veryfamousautomobileprogramtopgearHost, gorillajeremyclarksonhas been world-famousby the venomous tongue, butthistime, hesaidononeselfindividualWeibo (Micro Blog)TwitterR: „Without a doubt, the Muyeaurorais I have seenmost attractivesuv, is seeing its moment, the spaceandpower, fourdrivessystem and difficulty-reliefability, completelyno longerimportant!”
英国一档非常著名的汽车节目topgear的主持人,大猩猩jeremy・clarkson一直以毒舌闻名全球,不过这次,他却在自己的个人微博twitter上说:“毫无疑问,牧野极光是我见过最漂亮的suv,在看到它的那一刻,空间、动力、四驱系统以及脱困能力,完全都不再重要!”„Wewere still worryingbefore,Land RoverandJaguarto the hand of Muye Automobile Group, canmarch into the deathfrom the declinedirectly, butnowlooks like, wedefinitelydo not needto be worried aboutsuchissue, becausepureon the automobile industrydesign of thisMuyeaurora, Muye Automobile Grouphas exceeded the strength of Land RoverJaguar, evenreaches the altitude that a entire worldis unable to attain!”
“我们之前还在担心,路虎和捷豹到了牧野汽车集团的手里,会不会直接从衰落步入死亡,不过现在看来,我们完全没有必要担心这样的问题,因为单纯就这辆牧野极光的汽车工业设计来看,牧野汽车集团已经超越了路虎捷豹的自身实力,甚至达到了一个全世界都无法企及的高度!”„The Muyeauroraismilestone in an automobile industrydesign history! Design language that ittransmits, will become the world the object who competesto exaltandimitate! Ifthiscar(riage)inmyfront, I am willingto kisseachpaintsurfacenow, kisseseachleather, the woodenpanelas well as that initplay the part ofverydazzle the pinnacle the liquid crystalscreen!”
“牧野极光将是汽车工业设计历史上的一座丰碑!它传递出来的设计语言,将成为世界竞相追捧与效仿的对象!如果这辆车现在就在我的面前,我愿意亲吻它每一块漆面,亲吻它内饰的每一块皮革、木质面板以及那块酷炫到极致的液晶屏幕!”Without a doubt, the MuyeauroramakesMuye Automobile Groupin the entire worldfamousall of a sudden, Li Muhas even startedto plan, brings a production line of Land Rover, similarlyis also usedto produce the Muyeaurora, in the meantime, investsto constructtwoproduction linesagain, similarlyis usedto make the auroramodel.
毫无疑问,牧野极光一下子让牧野汽车集团在全世界声名远播,李牧甚至已经开始规划,把路虎的一条生产线也拿过来,同样也用来生产牧野极光,同时,再投资兴建两条生产线,同样用来生产极光车型。Auroraprevious lifeis very hot, but because the earlier period is too marketable, happened has increased price50%thisterrifyingmatter, thereforecauseditgraduallyto give the consumerto bring a performance-to-price ratio is not high, evenperformance-to-price ratioverylowimpression.
极光上辈子很火,但由于前期实在太抢手,发生过加价50%这种恐怖的事情,所以导致它逐渐给消费者带来了一种性价比不高,甚至性价比很低的印象。Actuallylooks likeauroratype of model, shouldwalk20- 400,000localizationsectors, andlocates the main forcemodelin20- 300,000, the cardinthisprice, the performance-to-price ratio of thiscar(riage)is it can be said that invincible.
其实像极光这种车型,就应该走20-40万定位区间,并且把主力车型定位在20-30万,卡在这个价位上,这辆车的性价比可以说是无敌的。Ifitsselling price, is greatly badwithcrv, thiscar(riage)canabsolutelyaround the world the implosionfire.
如果它的售价,与crv大差不差,这辆车绝对能够在全世界范围内爆火。By that time, the Muyeaurorawill become a Muye Automobile Groupwalkingquantitymodel.
到那个时候,牧野极光就会成为牧野汽车集团的一个走量车型。BesidesMuyeaurorasuv, Li Mualsostartsto get readyto launchtwoothermodelsagain, a Bosslevelcar(riage), a levelcar(riage).
除了牧野极光这一款suv之外,李牧也开始准备再推出两个其他的车型,一辆b级车,一辆a级车。
a levelcar(riage)is the compacthomecar(riage), the Bosslevelcar(riage)is the ordinarymediumhomecar(riage), thesetwomodels of car(riage)s, arein the market the sales volumebiggestmodel.
a级车是紧凑型家用车,b级车是普通的中型家用车,这两款车,一直是市场上销量最大的车型。LikelybrightYi, XuanYi, Karora, treasure the unusualhotmodel that comestheseto sell, is almost a levelcar(riage);
像朗逸、轩逸、卡罗拉、宝来这些卖的非常火的车型,几乎都是a级车;Passat, a4 and MercedesClevel, BMW3is, Accord, Camryandsounds of nature, theseselling wellmodelsare the Bosslevelcar(riage)s.
帕萨特、a4、奔驰c级,宝马三系、雅阁、凯美瑞、天籁,这些热销车型则都是b级车。
The Bossleveltaxi that ifcanhaveone to take a levelcar(riage)and that canhit, in the carranks, basicallycovered70-80%!
如果能够有一款能打的a级车、一款能打的b级车,家用轿车行列里,基本上就覆盖掉了70-80%!Li Museethedinownmemoryquite a while, a levelcar(riage), hepreparedto use the configuration design of new modelSiyu, as for the Bosslevelcar(riage), thenpreparedto use the configuration design of MercedesnewCdepartment.李牧在自己的记忆力翻腾了半天,a级车,他准备使用新款思域的外形设计,至于b级车,则准备使用奔驰新c系的外形设计。Plays the part ofas for, theset of Muyeauroraplayed the part of the styletransplantindirectlyin the past, after all, inMercedesthesetplayed the part, it can be said thatin the pastin the marketmostcanhitinplayed the part of the design.
至于内饰,直接把牧野极光的这套内饰风格移植过去,毕竟,奔驰的这套内饰,可以说是当年市场上最能打的内饰设计。Oncethesethreemodelsfinalize , and mass production, does not dare saying that the worldsellsto be out of stock, butcanopen up the perspectivetoMuye Automobile Groupat least, making the Muye Automobilebrand the influencebe ableto depend onthesethreemodels of car(riage)sto hit.
一旦这三款车型定型并且量产,不敢说全球卖到脱销,但起码能够给牧野汽车集团打开局面,让牧野汽车品牌的影响力能够靠着这三款车打出去。As for the luxury car, Li Mudoes not prepareto touchtemporarily.
至于豪华车,李牧暂时不准备触碰。Firstis the domestic carmakes the luxury carsomewhatto be difficult, nextis the luxury carmarketdoes not imagineis so big.
首先是国产车做豪华车本身就有些困难,其次是豪华车市场并不是想象中的那么大。Automobilebrand that the world'smostmakes money, basicallyisToyotaandmassesordinaryautomobilebrand, Mercedes, BMW, BentleyandFerrarisuchcompany, the profit margininsteaddoes not have the formerto be highlike this, the primary causeis, the formerhasmoreusers and market shares.
世界上最赚钱的汽车品牌,基本上就是丰田、大众这样的普通汽车品牌,奔驰、宝马、宾利、法拉利这样的公司,利润率反而没有前者高,主要原因就是,前者有更多的用户以及市场占有率。IfMuye Automobile Group can the low-and-middlemarket of Toyotaandmasseshas the impact of powerful, thatthisbrandwill not needto be worriedfor the profitin the future!
如果牧野汽车集团能够对丰田和大众的中低端市场造成强力的冲击,那这个品牌未来根本不用为盈利而担心!
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