RINAPE :: Volume #18

#1795: Global release


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«Flying Tigers» this movie, when the interior examines the piece, obtained everyone's consistent approval. 《飞虎队》这部影片,在内部审片的时候,得到了所有人的一致认可。 Li Mu also felt the ending full page that this movie finally presents, exceeded oneself anticipation to this movie. 李牧也觉得这部电影最终呈现出来的完整版,超出了自己对这部电影的预期。 Has to acknowledge, Spielberg shoots the strength of movie to be truly strong, impeccable that the rhythm, lens, color and picture, even the lines, process. 不得不承认,斯皮尔伯格拍电影的实力确实非常强,节奏、镜头、色彩、画面、甚至台词,都处理的无可挑剔。 Therefore Li Mu after watching movie, immediately decides through Muye Pictures, immediately submits this movie to the radio and TV verifies. 于是李牧在看完电影之后,立刻决定通过牧野映象,立刻将这部电影提交给广电进行审核。 Meanwhile, he also invited more people, participates in the interior to watch movies to Muye Science and Technology. 同时,他又邀请了更多的人,到牧野科技参加内部观影。 Including him in Renmin some schoolmates, as well as also Zhao Ziqiu that studies in the school. 包括他在人大的一些同学,以及还在学校念书的赵子秋 The tear gas effect of this movie, is almost 100%, men or women, in having a look at the process of movie, will cannot help but move the tears class/flow. 这部电影的催泪效果,几乎是100%的,无论是男性还是女性,在看看电影的过程中,都会不由自主的感动泪流。 Naturally, this also has very big relations with the feeling of national pride of China person heart. 当然,这跟华夏人内心的民族自豪感也有很大的关系。 Sees to respond for the first time its people's fighting, manufactures such excellent, lineup such huge surpassing front ranking big piece, everyone that feeling of national pride is intense. 第一次看到反应本国人民抗战的、制作这么精良、阵容这么庞大的超一流大片,大家那种民族自豪感非常强烈。 The movie watched movies in the interior on obtains the consistent high praise, Li Mu also start made Spielberg start the arrangement that conducted the world to screen. 影片在内部观影上取得了一致的好评,李牧也开始让斯皮尔伯格开始进行全球上映的筹备。 In the past domestic movie, to attain the world to screen, generally, must be authorized the overseas copyright to the issuing company in overseas. 往常国内的电影,要是想拿到全球上映,一般情况下,都要把海外版权授权给海外的发行公司。 For example, Hollywood Harvey Varnstam, regularly purchases the copyright of native movie in Asia, then attains North America as well as other markets distributes. 比如,好莱坞的哈维・韦恩斯坦,就经常在亚洲购买本土电影的版权,然后拿到北美以及其他市场去发行。 Reason that must make them distribute, the basic reason is actually the domestic film and television company has no distribution circuit and resources in the overseas, seemed Zhang San to research and develop a hot pepper sauce internally, he laid down the domestic channel to be laborious, the team was a native place, without contacting overseas, therefore made them sell the all over the world the hot pepper sauce, basically was unlikely. 之所以要让他们发行,根本原因其实是国内影视公司在海外没有什么发行渠道和资源,就好像张三在国内研发出了一种辣椒酱,他铺设国内渠道就已经非常辛苦,团队又都是本土的,没接触过海外,所以让他们自己把辣椒酱卖到世界各地,基本上不太可能。 Therefore they must sacrifice part of profits, sold to the local company the product overseas power of sale, or has the transnational resources company. 所以他们就要牺牲掉一部分的利润,把产品的海外销售权卖给当地的公司,或者有跨国资源的公司。 We purchase some import food internally, so long as the regular way enters the pass, requests to have the company of responsible import and export completely internally, if the Nestle like this big company, possibly is Nestle China Corporation, imports from Nestle Haiwai Corporation domestic, then sells internally, but if the small company, generally is authorized to some domestic is responsible for in the trading company in first-tier city. 我们在国内购买一些进口食品,只要是正规途径入关的,全部都要求在国内有负责进出口的公司,如果是雀巢这样的大公司,可能是雀巢华夏公司,从雀巢海外公司手里进口到国内,然后在国内出售,但如果是小公司,一般都是授权给国内某个在一线城市的贸易公司负责。 The movie import and export, is similar to the import and export of commodity. 电影进出口,和商品的进出口差不多。 To go to the overseas market to sell, must have the marketing channel and sales place in the area, most China film and television companies in the overseas are nothing Cinema resources, must therefore work with the local distributor. 想去海外市场销售,就必须在当地有销售渠道和销售场所,绝大多数华夏影视公司在海外是没有任何院线资源的,所以必须跟当地的发行商合作。 Li Mu have does not have any overseas Cinema, but has one set of mature online ticket system in him well, this set of ticket system has become the overseas Cinema indispensable marketing channel, therefore went to discuss that with them at this time release and screening, will be much more advantageous. 李牧自己也没有什么海外院线,但是好在他有一套成熟的线上票务系统,这套票务系统已经成了海外院线不可或缺的销售渠道,所以这时候去跟他们谈发行、上映,会有利得多。 Let alone, the back also has Spielberg this film and television circle big shot to help, the resources in his hand are many, helping oneself conform, basically covered most developed countries. 更何况,背后还有斯皮尔伯格这个影视圈大佬帮助,他手里的资源非常多,帮自己整合一下,基本上就把大部分的发达国家都覆盖进来了。 Spielberg before coming to have completed oneself screening plan, his goal is to strive for several important nations and areas of three continents screens in advance, including Asian China three places across two shore and Japan & South Korea ; Four big economy UK , France and Germany , Italy of Europe ; US (America) and Canada of Americas. 斯皮尔伯格在来之前就已经做好了自己的上映计划,他的目标是争取三个大洲的几个重要国家与地区先行上映,包括亚洲的华夏两岸三地、日韩;欧洲的四大经济体英、法、德、意;美洲的美国与加拿大。 In addition, other countries list as two and three raids to screen completely one after another. 除此之外,其他国家全部列为二、三批次轮番上映。 Reason that must divide the different screening raids, mainly is also because the release team is very difficult to dock simultaneously too many countries and regions, moreover some market mass are quite small, whole not too controllable country, will have the risk that the copy divulges. 之所以要划分不同的上映批次,主要也是因为发行团队很难同时对接太多的国家和地区,而且有些市场体量比较小、整体又不太可控的国家,会有拷贝泄露的风险。 Therefore, the market is smaller and controls more difficult countries and regions, the show time will more arrange in the future. 所以,市场越小、把控越难的国家和地区,上映时间越往后排。 In first raid screening country, what Li Mu most cares is the Japanese home market. 第一批次上映的国家中,李牧最关心的是日本本土市场。 In his opinion, this movie is must be shown to the public in Japan, but, can foresee, this movie is shown to the public in Japan, certainly by certainly resistance. 在他看来,这部片子是一定要在日本公映的,但是,可以预见到,这部电影在日本公映,一定会受到一定的阻力。 He worried that this description objective historical fact the movie, will encounter interference of Japanese right-wing as well as big plutocrat. 他担心这部描写客观历史事实的电影,会遭到日本右翼以及大财阀的干涉。 Japanese many big plutocrats, have the inseparable relations with the second war, some past years was the arms supplier, the older generations of some plutocrats with the government and army related closely in the second war. 日本很多大财阀,都和二战有着密不可分的关系,有一些当年就是军火供应商,还有一些财阀的先辈在二战中与政府、军队关系密切。 Also is this group of people have disbursed money and strive in the back, goes all-out to twist the history, to wash the white stain. 也是这帮人一直在背后出钱、出力,尽全力去扭曲历史、洗白污点。 Therefore, the Li Mu request first registers with Spielberg in the issuing company in Japan, as soon as possible on the screening issue of this movie, with Japanese Cinema signing agreement. 于是,李牧要求第一时间跟斯皮尔伯格注册在日本的发行公司,尽快就这部电影的上映问题,跟日本院线签订协议。 In order to guarantee enough many platoon pieces, Li Mu is willing to sacrifice part of box offices to be divided, with many share subsidies, attracts the boss in Japanese Cinema aspect to enhance the row of piece quantity. 为了确保有足够多的排片,李牧愿意牺牲一部分票房分成,用更多的分成补贴,来吸引日本院线方面的老板提高排片量。 However, since gave the opposite party enough high share, the opposite party must bear enough high penalty cost, as the matter stands, can further guarantee the row of piece issue. 不过,既然给了对方足够高的分成,那对方就必须承担足够高的违约成本,这样一来,可以进一步确保排片问题。 Spielberg does not have the opinion, Japan is also a Hollywood very big overseas box office delivers, they have started in the Japanese operation related resources, can guarantees a foundation for «Flying Tigers» the platoon piece, first defends the foundation, then further strives. 斯皮尔伯格对此没有意见,日本也是好莱坞很大的一块海外票房产出地,他们早就开始在日本运营相关资源,能为《飞虎队》保证一个基础的排片,先守住基础,再进一步争取。 «Flying Tigers» is the big manufacture movie that the first world of Li Mu investment shows, Hollywood invests one of the highest single section movies at present. 《飞虎队》是李牧投资的第一步全球上映的大制作电影,也是目前好莱坞投资最高的单部电影之一。 Moreover, the Li Mu's movie total investment in two hundred million USD about, overwhelming majority in this money used in the photography and manufacture of movie, but actor salary and director salary saved several Ten Million USD. 而且,李牧的电影总投资在两亿美元左右,这笔钱里的绝大部分都用在了影片的拍摄及制作上,而这其中演员片酬、导演片酬就省了几千万美元 If according to market quotation weight, the total investment of this movie at least in 200 million five Ten Million USD magnitudes. 如果按照市场行情衡量的话,这部电影的总投资至少在两亿五千万美元的量级。 Its war lengthy, although is less to sneak attack Pearl Harbor, or Normandy log in is so great, however its air fight picture has reached the peak of present stage movie industry, each coming to naught stand, can the feeling that the audience experiences personally truly. 它的战争长篇,虽然不及偷袭珍珠港,或者诺曼底登陆那么宏大,但是它的空战画面已经达到了现阶段电影工业的巅峰,每一场空站,都能给观众真正身临其境的感觉。 Therefore, Li Mu also responds with the popular hopes to the global performance of this movie. 所以,李牧也对这部电影的全球表现报以众望。 He hopes that the box office of this movie can create a record, at least must set the record of global war piece box office, simultaneously will be carried the world cinema annals forever. 他希望这部电影的票房能够创造一个记录,至少也要创下全球战争片票房的记录,同时被永载世界电影史册。 As the matter stands, in the future the movie fan in the world, knows that this movie, watches this movie, to understand that segment Lishi, understood Japan in the second war to China and to the crime that human committed, and China people resisted the sacrifice that the Japanese forces invaded to make. 这样一来,将来全世界的影迷,都会知道这部电影、看过这部电影、了解那段历史、了解日本在二战时对华夏、对人类犯下的罪行,以及华夏人民抵抗日军侵略做出的牺牲。 Because some Spielberg like this outstanding, has the national mission feeling Jew, therefore in shadow history has so many about Germany ** at movie that the second war slaughtered the Jew, even the China children know that Germany ** the past crime, knows that Hitler's genocide, knows the Auschwitz concentration camp, knew Normandy log in. 正因为有很多斯皮尔伯格这样的杰出的、有民族使命感的犹太人,所以影史上才有那么多关于德国**在二战屠杀犹太人的电影,以至于连华夏小孩子都知道德国**当年的罪行、知道希特勒的种族灭绝、知道奥斯维辛集中营、知道诺曼底登陆 However, besides the China person, how many people the entire world some understood the misery of China people's bitter experience in the second war? 但是,除了华夏人,全世界又有多少人了解华夏人民在二战时遭遇的苦难? The people in many country have not even known that what appearance China is, they even think that the China people cannot use the television, such person, how also to know that China two do resist the history of invader? 很多国家的人民甚至还不知道华夏到底是什么样子,他们甚至会以为华夏人民用不起电视机,这样的人,又怎么会知道华夏二抵抗侵略者的历史? Therefore «Flying Tigers» this movie, carrying/sustaining, not only the investments of Li Mu two hundred million USD, are his respect and awe to the China nationality history. 所以《飞虎队》这部电影,承载着的,不只是李牧两亿美元的投资,更是他对华夏民族历史的尊重与敬畏。 He must whole-heartedly, making this movie globally internal heat get up. 他要全力以赴,让这部电影在全球范围内火起来。 ...... …… Li Mu starts many to arrange " Flying Tigers » world release. 紧接着,李牧开始多线筹备《飞虎队》的全球发行。 First, is to make Spielberg dock the distributions as well as Cinema of various target countries, matches Online Ticket System goes with Cinema many as far as possible discusses a row of piece. 首先,是让斯皮尔伯格去对接各目标国家的发行工作以及院线,搭配网票系统去跟院线尽可能多的谈排片。 Next, begins in Weibo (Micro Blog) Twitter R, as well as on YY, issues " Flying Tigers » relevant message to the world. 其次,是着手在微博twitter,以及yy上,面向全球发布《飞虎队》相关讯息。 For example, decides the makeup according, poster, news brief, the preview, theme song as well as personnel's interview. 比如,定妆照、海报、花絮、预告片、主题曲以及主创人员的采访。 The wonder is wonderful, Li Mu is grasping the internet current capacity of the world now, he wants to push anything, for better or for worse, what at least can guarantee, in the shortest time, making the entire world know. 妙就妙在,李牧现在掌握着全世界的互联网流量,他想推任何一个东西,无论好坏,起码可以保证的是,在最短的时间内,让全世界都知道。 Quick, the first wave of promotion started. 很快,第一波推广就开始了。 The YY user and Weibo (Micro Blog) in Twitter R users world received Leonardo, Tom Hanks, the Anne Hathaway individual Twitter R advertisement, these three people have massive Weibo (Micro Blog) Twitter R fans, now after official promotion, the fans quantity breaks through 30 million in abundance, Leonardo, Anne Hathaway these two face values can hit, the fans quantity even broke through 50 million. 全球的yy用户、微博twitter用户都收到了莱昂纳多、汤姆・汉克斯、安妮・海瑟薇个人twitter的广告,这三个人本身就有大量的微博twitter粉丝,现在经过官方的推广之后,粉丝数量纷纷突破三千万,莱昂纳多、安妮・海瑟薇这两个颜值非常能打的,粉丝数量甚至突破了五千万 Then is these three people respectively in own Twitter R, issued other sensibility about «Flying Tigers» movie, and some detail pictures of movie. 然后是这三个人都分别在自己的twitter里,发布了关于《飞虎队》电影的一些个人感悟,以及电影的一些细节照片。 All of a sudden, through these three people, advanced the front of the world netizens this movie. 一下子,通过这三人,将这部电影推到了全世界网友的面前。 Internally, Du Wei and Liu Ye Weibo (Micro Blog) Twitter R is also promoting massively, because two people have no foundation in the overseas, therefore the present stage also has certain influence in the Chinese world. 在国内,杜薇刘晔微博twitter也在大量推广,不过因为两人在海外没有什么基础,所以现阶段还只是在华人世界里有一定的影响力。 «Flying Tigers» official Weibo (Micro Blog) Twitter R registration. 紧接着,《飞虎队》官方微博twitter注册。 Official Weibo (Micro Blog) starts the fixed point to issue every day before some news brief pictures, some scattered plot introductions and some , the secret manufacture story, these participating performance stars retransmit in abundance, start further linkage preheating. 官方微博开始每天定点发布一些花絮图片、一些零散的剧情介绍、一些幕前幕后的制作故事,这些参演明星纷纷转发,开始进一步联动预热。 At this time, Li Mu start has made one begin to make the news brief video. 这个时候,李牧已经开始让人着手做花絮视频了。 Several days later, the Flying Tigers' first news brief video emits. 几天之后,飞虎队第一个花絮视频放出。 This video, is many command pilots personally in 1 : 1 duplicate/restores carves the construction on the wartime airport, lined up to drive the video of second war old airplane lift-off photography. 这个视频,是许多特级飞行员亲自在1:1复刻修建的战时机场上,排队驾驶二战老飞机升空拍摄的视频。 Showed this movie huge manufacture team the world for the first time. 第一次向世人展示了这部电影庞大的制作团队。 Uses the computer special effect unlike the beforehand most movies as far as possible, «Flying Tigers» uses the reality to shoot the matching special effect as far as possible, can therefore make such powerful visual effect. 跟之前大多数电影尽可能使用电脑特效不同,《飞虎队》都是尽可能使用实拍搭配特效,所以才能做出这么强大的视觉效果。 Has to say one, the early 21 st century computer special effect, overall although is very strong, but always has certain disparity with the real-life scenery, Tom Cruise's « top 不得不说一句,21世纪初的电脑特效,整体虽然已经很强,但始终还是跟实景有着一定的差距,汤姆・克鲁斯的《top reason that gun » can big group of one's blood bubbles up to the brim, the primary cause is to also close right up against the excellent weapon picture. gun》之所以能够让一大堆人热血沸腾,主要原因也是靠着精良的武器画面。 The fighter aircraft that the reality pats, wants lifelike many compared with the effect of cg manufacture forever. 实拍出来的战机,永远比cg制作的效果要逼真的多。 When the netizen saw when dozens master machines line up to take off, even the picture of tiger's roar expansive sky on the airport, everyone was shocked by that powerful imposing manner, this also makes they anticipate, does not know the picture that «Flying Tigers» that such great writer takes truly, will have multi- shocks! 当网友看到几十架老爷机在机场上排队起飞、甚至虎啸长空的画面时,所有人都被那种强大的气势所震撼,这也让他们内心期待,不知道这么大手笔的《飞虎队》真正拍出来的画面,会有多震撼!
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