To Li Mu, money is not white collect comes back, since your Lu Yunhao order could not have delivered, to paralyze completely, at this time I also continued to give various preferential benefits, isn't hits itself? 对李牧来说,钱也不是白捡回来的,既然你卢允浩的订单已经送不过来、完全瘫痪了,这时候我还继续给各种优惠,不是自己打自己吗？ Therefore, Lu Yunhao Ox Takeaway shutdown, Li Mu also starts to secure against loss promptly, when Lu Yunhao restores to fight again. 所以,卢允浩的牛外卖停摆,李牧这边也开始及时止损,等卢允浩恢复过来再战。 However, Ox Takeaway present issue the Li Mu imagination is more serious. 但是,牛外卖眼下的问题比李牧想象的还要严重。 Issue that it is not transportation capacity-deficient, but is the issue that the ample capacity basically loses. 它不是运力不足的问题,而是运力基本丧失的问题。 Driver many of delivering goods can also deliver some orders, but now, most Driver have broken down same place, changed the storage battery of power plant also to trade to empty, without the means supported Driver to continue the delivery order. 原本送货的骑手多少还能送一些订单,但现在,大部分骑手都已经原地趴窝了,换电站的电瓶也已经换空了,没办法支撑骑手们继续送单。 Therefore, selects user who the meal actually could not wait for a long time, can only , helpless the choice refunds money. 于是,点了餐却久等不到的用户,只能无奈选择退款。 Pit matter happened in the refunding money end. 更坑的事情发生在退款端。 The Ox Takeaway payment channel, with a payment connection of Shanghai bank cooperation, delimiting the account efficiency is very high, but the refunding money efficiency is very slow. 牛外卖的支付渠道,就是跟沪市银行合作的一个支付接口,划账效率很高,但退款效率很慢。 Before Lu permits Hao, simply has not thought must comb to pay the refunding money flow of channel, therefore his here refunding money, after the user initiates, platform agreed that at least needs 1-2 working days to arrive at the account. 卢允浩之前也根本没想过要梳理好支付渠道的退款流程,所以他这边的退款,在用户发起、平台同意之后,至少需要1-2个工作日才能到账。 This made the user experience worse. 这就让用户体验变得更差了。 Selected the meal and paying money , the meal could not eat, money could not draw back, telephoned to the customer service, forever was the customer service seat is busy. 点了餐、付了钱,餐吃不到,钱也退不回来,打电话给客服,永远是客服坐席繁忙。 The customer service miss who five are responsible for answering the telephone, has not thought the content of work will turn suddenly is scolded. 五个负责接电话的客服姑娘,从来没想过工作的内容会忽然之间变成挨骂。 Each forcing one's way into telephone, is curses at people, user's performance to the platform is especially angry, therefore all anger divulged the body of customer service. 每一个打进来的电话,都是骂人来的,用户对平台的表现格外愤慨,所以所有的怒气都宣泄到了客服的身上。 Five little girl, no while were all scolded cries. 五个小姑娘,没一会儿就全被骂哭了。 Moreover, on Weibo (Micro Blog) also the big group of people scolded Ox Takeaway, the content that scolded nothing but was the meal cannot deliver, money to retreat, the custom service unable to make a connection. 不仅如此,微博上也有一大堆人骂牛外卖,骂的内容无非就是餐送不到、钱退不了、客服电话打不通。 Lu permits on vast anxious straight, but this evening, no one can help him solve the present problem. 卢允浩急的直上头,但这个晚上,没有人能够帮助他解决眼前的问题。 The Ox Takeaway reputation, crashed in the evening. 牛外卖的口碑,一个晚上就崩塌了。 Lu permits to absolutely be able be helped vast, can only send Weibo (Micro Blog) to explain personally, said own Driver team came across some issues, is coordinating to solve, refunding money of all orders will certainly arrive at the account in two working days, simultaneously he also pledged to compensate to give each account Zhang Sanyuan's coupon. 卢允浩万般无奈,只能亲自发微博解释,说自己的骑手团队遇到了一些问题,正在协调解决,所有订单的退款在两个工作日内一定会到账,同时他还承诺,将赔偿给每个账户一张三元的优惠券。 However, the Internet users are not convinced. 但是,网民根本不买账。 Compensates the coupon? You did not fear that in funny, your distribution efficiencies, later who also dares to use? 赔优惠券？你怕不是在搞笑,就你们这个配送效率,以后谁还敢用？ Everyone eats a Ox Takeaway meal, essence to eat meal, next to enjoy subsidy and reducing, if cannot eat the food, what significance you do deliver the multi- coupons also to have again? 大家用牛外卖点餐,本质是为了吃饭,其次才是为了享受补贴和减免,如果连饭都吃不上,你送再多优惠券又有什么意义？ Lu permits to know to be in the wrong vast, after sending this Weibo (Micro Blog), facing netizen's question, he does not have again to have any statement. 卢允浩自知理亏,发了这条微博之后,面对网友的质疑,他没再有任何表态。 However his Weibo (Micro Blog) was attacked and occupied by the angry user quickly, scolds sound one piece. 不过他的微博很快被愤怒的用户攻占,骂声一片。 Lu permits only to convene person in charge of Driver team vast to meet immediately, met first to give scolding several people. 卢允浩只能立刻召集骑手团队的负责人开会,一开会就先把几人痛骂了一顿。 In these will of the people also puts in great inconvenience must die, the Driver team has problems, reason for this has several aspects: 这些人心里也委屈的要死,骑手团队出问题,究其原因有几个方面: First, the Driver population are few, altogether on 500 Driver, First Day ran 100, remaining four hundred Driver break the leg unable to deal with so many orders today tired ; 第一,骑手人数较少,一共就五百个骑手,第一天跑了一百,剩下的四百骑手今天累断了腿也应付不了这么多订单; Second, the electric car performance is too bad, running a while did not have the electricity, then hurried to change the storage battery, the charge efficiency cannot follow, everyone trades the storage battery that can change, finally didn't have the electricity also to be able the pushing a cart electric car to deliver goods? 第二,电动车性能太差,跑一会儿就没电了,然后就赶紧去换电瓶,充电效率又跟不上,大家把能换的电瓶都换完了,最后没电了还能推车电动车去送货吗？ Therefore, permits Hao to vent after Lu in the heart is discontented, person in charge of Driver team says: „Chief Lu, we, if the solution the issue of Driver team, early tomorrow morning situation definitely were this, we were also helpless.” 于是,在卢允浩发泄完心中不满之后,骑手团队的负责人开口说:“卢总,我们如果解决不了骑手团队的问题,明天一早的情况肯定是还是这样,我们也是无能为力啊。” Lu permits Hao to ask Zheng Chao: „When can second batch of electric cars deliver?” 卢允浩问郑超:“第二批电动车到底什么时候才能交付？” Zheng Chao said: „They will say will start out the day after tomorrow, should also take about four days to Shanghai.” 郑超说:“他们说后天发车,到沪市应该还要四天左右。” „Four days?!” Lu permits the vast eyebrow to twist: „Four days of day lily was cool!” “四天？！”卢允浩眉毛一拧:“四天黄花菜都凉了！” „Does not have the means Chief Lu.” Zheng Chao explained earnestly: „With the electric car manufacturer that we work, attained the Ele.me big list, therefore gave our goods supply speed to be lower.” “没办法啊卢总。”郑超认真解释道:“跟我们合作的电动车厂商,都拿到了饿了么的大单,所以给我们的供货速度低了很多。” Lu permits Hao to exclaim: „This is your issue, what I want is you give me a solution, rather than me told that you do not have the means! You do not have the means that he does not have the means that everyone does not have the means that does our company also do is not dry?!” 卢允浩吼道:“这是你的问题,我要的是你给我一个解决方案,而不是跟我说你没办法！你也没办法,他也没办法,大家都没办法,那我们这个公司还干不干了？！” Zheng Chao said: „The present situation, we affirm patiently are waiting, the electric car takes four days to be able, we must recruit Driver again, the entire work looks like a chain, which point breaking was not good.” 郑超说:“眼下的情况,我们肯定得耐心等着,电动车要四天才能到,我们还要再招募骑手,整个工作就像是一个链条,断了哪一环都不行。” Lu permits Hao to interrogate: „Can tomorrow directly from Shanghai all in shops that sell the electric car first buys one batch for me?” 卢允浩质问:“能不能明天就直接从沪市所有卖电动车的店里给我先买一批？” „Line is the line.” Zheng Chao said: „Such words, are the purchase price definitely will be first higher, what we take from the factory is the factory price, buys from the end market is the retail price, trolley price difference several hundred Yuan were too normal . Moreover, the electric car on market is all kinds, everyone's storage battery although material quality is the same, is the lead-acid batteries, but the key is everyone's storage battery specification is different, mold is also different, when the time comes without the means use changes the storage battery of power plant, the continuous cruise capabilities of these car(riage)s what to do? From looked for a long time, we definitely unify the standard quite convenient reducing effort province cost, if there is many type of model and many storage battery types, that will result in massive cost waste......” “行是行。”郑超说:“不过这样的话,首先是采购价格肯定会高很多,我们从厂家拿的是工厂价,从终端市场买是零售价,一台车差价好几百块钱太正常了,而且,市面上的电动车五花八门,大家的电瓶虽然材质都一样,都是铅酸电池,但关键是大家的电瓶规格不同、模具也不同,到时候没办法使用换电站的电瓶,这些车的续航能力怎么办？从长久看,我们肯定是统一制式会比较省事省力省成本,如果有很多种车型、很多种电瓶类型,那会造成大量的成本浪费……” Lu permitted vast cold Zhelian saying: „Cost waste is unimportant, now what I want is hurries to promote our distribution abilities!” 卢允浩冷着脸说:“成本浪费也不要紧,我现在要的是赶紧把我们的配送能力提升上来！” Saying, Lu Yunhao also said: „You start to get ready to recruit new Driver immediately, at least first recruits 500 people, buys a number of electric cars to come, letting them the day after tomorrow to start to order!” 说着,卢允浩又道:“你立刻开始准备招募新的骑手,至少先招募五百人,去买一批电动车过来,让他们后天就能开始接单！” Zheng Chao said: „Chief Lu, Driver must train, recruits to order, they feared that cannot deal with.” 郑超说:“卢总,骑手要培训的啊,招募过来就接单,他们怕是根本应付不来。” Lu permits Hao to exclaim: „This is your issue, my request will be 500 Driver must go on duty the day after tomorrow . Moreover the next batch of electric cars arrived, the Driver team gives me to expand to 1500 people immediately, if this problem solve, Driver team person in charge resigned, you buckled one moon/month wages!” 卢允浩吼道:“这是你的问题,我的要求是五百名骑手后天必须上岗,另外等下一批电动车到了,骑手团队给我立刻扩充到一千五百人,如果这个问题解决不了,骑手团队负责人辞职,你扣一个月工资！” The head that Zheng Chao worries is bare, but also has no means that can only nod to comply. 郑超愁的头秃,但是也没有任何办法,只能点头答应。 ...... …… Next day. 翌日。 In order to guarantee the user experience, Ox Takeaway conducts the current limiting to the user order. 为了保证用户体验,牛外卖对用户订单进行限流。 When the platform thinks the order goes beyond the distribution ability, the platform will prompt other users unable to order temporarily, as the matter stands, the restaurant is unable to order. 当平台认为订单超过配送能力的时候,平台会提示其他用户暂时无法下单,这样一来,餐厅也就无法接单。 Although lost like this order that weeds out the wool massively, but can also realize already under the immediate distribution of order at least. 虽说这样损失了大量薅羊毛的订单,但最起码还能实现已下订单的即时配送。 However, Ox Takeaway overall optimization process far inferior Ele.me, therefore their order distribution time be longer than Ele.me, the overall operating efficiency is low. 不过,牛外卖的整体流程优化远不及饿了么,所以他们的订单配送时间要比饿了么长,整体运转效率低下。 That hour of dining peak, 400 Driver altogether delivered more than 1000 lists. 就餐高峰期的那一个小时时间里,四百名骑手一共才送了一千多单。 Remaining user although also want to weed out the wool, but the platform has no longer ordered, therefore they can only give up Ox Takeaway , to continue to choose Ele.me to order. 剩下的用户虽然还想薅羊毛,但平台已经不再接单,于是他们只能放弃牛外卖,继续选择饿了么接单。 Lu permits to do accounts vast, this distribution efficiency, wants to cover the Shanghai urban district at present, and ceases the ample capacity unrestricted situation, at least needs 8000 Driver and even more. 卢允浩算了一笔账,就目前这个配送效率,想覆盖沪市的市区,并且杜绝运力超限的情况,至少要有八千名骑手甚至更多。 Thinks of 8000 Driver back support and management, Lu Yunhao felt that feels nervous at heart. 一想到八千名骑手背后的支撑和管理,卢允浩就感觉心里发慌。 He thinks now more and more o2o really damned is not the matter that the person does, others start an undertaking to make website, stared at one pile of technologies in the office, quick is developing to get online, then can make mass users visit, no threshold, nothing but was current capacity many times promoted the band width. 他现在越来越觉得o2o真他妈不是人干的事儿,别人创业弄个网站,在办公室里盯着一堆技术,很快就开发出来上线了,然后就可以让大量用户来访问,没什么门槛,无非就是流量多的时候升级一下带宽。 However, o2o this type of thing, runs counter with traditional internet simply. 但是,o2o这种东西,跟传统的互联网简直背道而驰。 o2o needs to do the offline work of massive even day quantity, the person who possibly the company is on duty adds is about 350 people, but outside is upon the jump the person who and does the offline work, in addition must have several thousand. o2o需要做大量甚至天量的线下工作,可能公司坐班的人加起来也不过三五十人,但外面跑来跑去、做线下工作的人,加起来要有好几千。 Once to the offline work, must consider the aspects, not only the person eats horse hey/feeds, but must consider the logistical supply. 一旦到了线下工作,就要考虑方方面面,不但人吃马喂,还要考虑后勤供给。 8000 individuals, must match 8000 electric cars and at least 40,000 plumbous acid storage batteries and even more, each storage battery at least 20-30 jin (0.5 kg), theater box goods are most can also draw 100, how many car(riage)s can 40,000 batteries match? 八千个人,就要配八千辆电动车、配至少四万块铅酸电瓶甚至更多,每一块电瓶至少20-30斤重,一辆厢货最多也就能拉个一百来块,四万块电池得配多少车？ Therefore sees the place of Li Mu's awesome, the car(riage) has custom-made, the actual continuous cruise capability is three times of Ox Takeaway electric car, others car(riage) with two storage batteries, the distance of running withstand/top a car(riage) with eight storage batteries, is only this disparity, increased many costs additionally. 所以就看出李牧的牛逼之处,车是定制的,实际续航能力是牛外卖电动车的三倍,人家一辆车配俩电瓶,跑的距离顶自己一辆车配八块电瓶,光是这个差距,就额外增加了多少成本。 Thinks of this, Lu Yunhao even thinks, makes Driver bring the transportation vehicle simply, oneself did not hold this leisurely mood to them. 一想到这,卢允浩甚至想,干脆就让骑手自带交通工具,自己不给他们操这份闲心了。 But this also can only think, after all others Ele.me held the beginning, the company provides the electric car, to oneself here, instead must make Driver buy, which that Driver is also willing to play with oneself. 可是这也只能想想,毕竟人家饿了么开了先河,公司提供电动车,到自己这里,反而要让骑手自己买,那骑手哪还愿意跟自己玩。 He felt more and more, oneself was drew in the swamp by Li Mu, now have taken the first step, drew back not to draw back, can only brace oneself. 他越来越感觉,自己是被李牧拖入了沼泽,现在自己已经迈出了第一步,退也退不得,只能硬着头皮走下去。 Is worth only happily, was present Ox Takeaway had thousand repeat customers, this showed at least, oneself has not had no merit to speak. 唯一值得欣慰的,是现在牛外卖有了千把个回头客,这起码证明,自己还不是一无是处。 Meanwhile, Ele.me in Shanghai, continuously in stable high-speed development. 与此同时,饿了么在沪市,一直在稳定高速的发展。 Because expanded the productivity of electric car, therefore Ele.me is also getting more and more huge in the Shanghai Driver community, the order many have not made Ele.me be bogged down in difficulties in revolution impeded again. 由于扩大了电动车的生产量,所以饿了么在沪市的骑手群体也越来越庞大,订单再多也没有让饿了么陷入运转不畅的困境之中。 Moreover, Ele.me can always guarantee the stable effectiveness that in a half hour delivers, in Shanghai, average single delivery time even is also less than 20 minutes. 而且,饿了么始终能够保证半小时内送达的稳定时效性,在沪市,平均一单的送达时间甚至还不到二十分钟。 Many attach great importance to delivering meal the effectiveness, as well as dines the user of experience, already that preferential benefit that gave up Ox Takeaway giving. 许多更重视送餐时效,以及用餐体验的用户,已经放弃了牛外卖给的那点优惠。 Because of Ele.me although possibly multi- flower one or two Yuan, but can have hot food at least, the opportunity of but with Ox Takeaway, oneself possibly continually ordering does not have. 因为用饿了么虽然可能会多花一两块钱,但最起码能吃上一口热乎饭,但是用牛外卖,自己可能连下单的机会都没有。 Facing Lu permits Hao by Li Mu according to the present situation that the ground rubs, the head that International Data Group also worries to be been bare. 面对卢允浩被李牧按在地上摩擦的现状,idg也愁的头秃。 Their although does not care about money, but they hope money spent to listen to a sound at least. 他们虽然不在意钱,但是他们还是希望钱花了起码能听个响。 Now the Ox Takeaway situation is, spends not to flatter, just made shortly after the reputation on rotten in a complete mess, let alone with the Ele.me two points of the world, even ensure the stable operation is an issue. 现在牛外卖的情况是,花钱也不讨好,刚做了没多久口碑就烂的一塌糊涂,别说跟饿了么二分天下,连保证稳定运营都是个问题。 Moreover, International Data Group also realizes a very essential issue, Lu Yunhao absolutely does not have them to imagine the controlling plate ability. 而且,idg也意识到一个很关键的问题,卢允浩根本就没有他们想象中的控盘能力。 Some people, inborn is the talent of general, directs over ten thousand people able methodical, to act in harmony as before. 有的人,天生就是将军之才,指挥上万人依旧能够有条不紊、配合默契。 But some people, inborn can only be a young class leader, leading more than ten people also to stroke clearly, the person more than one, is thrown into confusion immediately. 可是有的人,天生就只能当个小班长,带十几个人还能捋清楚,人一多,就立刻手忙脚乱起来。 Lu permits vast obviously is the latter, now Ox Takeaway in his hands, simply is place chicken feather. 卢允浩明显就是后者,现在牛外卖在他手里,简直是一地鸡毛。 If places in this project his hand, almost does not have the chance of success...... 如果把这个项目放在他手里,几乎没有成功的希望……