Lu permitted Hao to be played the collapse by Li Mu. 卢允浩被李牧玩到崩溃了。 He received one of the pop-up window prompt users, saw Li Mu adds the pound to the preferential benefit, he air/Qi jumps to shout 'fuck your mom'. 他自己就是收到了弹窗提示的用户之一,一看到李牧又加磅给优惠,他气的跳起来骂娘。 „What do you mean, what do you mean? What meaning is Li Mu this? Isn't he concerned about face? Doesn't ask for money? Such big preferential effort, his day gets down to compensate how much money!” “什么意思,什么意思？李牧这到底是什么意思？他不要脸了吗？不要钱了吗？这么大的优惠力度,他一天下来要赔多少钱啊！” Lu permits Hao to think own rivers and lakes aura very flows blindly, simply but didn't expect, in front of Li Mu, oneself this move was played by him goes down on hands and knees. 卢允浩以为自己身上的江湖气息就挺流盲的,但没想到,在李牧面前,自己这点招数简直被他玩的长跪不起。 He is not really able to understand that Li Mu's besieges and pursues to block off, looks like plays the gobang, oneself next, Li Mu wishes one could the next ten stature, let alone puts itself to become five continually, even if becomes two child opportunities continually, Li Mu does not give itself. 他真的无法理解李牧的围追堵截,就像是下五子棋,自己下一个子,李牧恨不得下十个子,别说放自己连成五个子,就算是连成两个子的机会,李牧也不给自己。 He felt before, oneself avoids the Ele.me main battlefield, runs the Shanghai development from Yanjing, but didn't expect Li Mu pursues immediately, and under arrange/cloth with large army with oneself to war. 他之前觉得,自己躲开饿了么的主战场,从燕京跑来沪市发展,但没想到李牧立刻追了过来,并且布下重兵跟自己对战。 Now, Li Mu obviously has a life and death stance in inside. 现在,李牧已经明显有一种你死我活的架势在里面了。 Lu permitted vast Ox Takeaway to arrange is so long, for was hurries first to accumulate tens of thousands and several hundred thousand even 1 million levels of users, but now, day of several hundred users are unable to safeguard continually. 卢允浩的牛外卖筹备了这么久,为的就是赶紧先积累几万、几十万甚至百万级用户,但是现在,一天连几百用户都无法保障。 New material that yesterday evening everyone made all night, today has not applied, by Li Mu discarding. 昨天晚上大家通宵做出来的新物料,今天还没派上用场,就被李牧给废掉了。 Zheng Chao answered a telephone, then reports to say to him: „Chief Lu, Li Mu only gave us user within the coverage scope to shoot a moment ago that new preferential benefit probably.” 郑超接了个电话,然后向他汇报道:“卢总,李牧好像只给我们覆盖范围内的用户弹了刚才那个新优惠。” „What do you mean?” “什么意思？” Zheng Chao said: „In other words, he does not need to reduce prices to all Shanghai users, user price cut that's alright that so long as covers to us.” 郑超说:“也就是说,他不需要给所有沪市用户都降价,只要给我们覆盖的用户降价就行了。” Lu permits then to understand vast, originally Li Mu can also achieve such accurate pop-up window. 卢允浩这才明白,原来李牧还能做到这么精准的弹窗。 He said desperately: „That as the matter stands, were we finished? We want to the preferential benefit, more than us who Li Mu gives, presses us to hit completely.” 他绝望的说:“那这样一来,我们岂不是完蛋了？我们只要给优惠,李牧就给的比我们还多,完全是压着我们打。” Zheng Chao said: „Now looked, Li Mu presses the strategy that we are hitting, we simply do not have other means now, can only fight the price, to put together the preferential benefit him.” 郑超说:“现在看,李牧就是压着我们打的战略,我们现在根本没有其他办法,只能跟他拼价格、拼优惠。” „Putting together him the key is.” Lu permitted Hao saying: „Can't make me pay one full ten Yuan to reduce nine Yuan preferential strategy? Can we compensate?” “拼不过他啊关键是。”卢允浩说:“总不能让我出一个满十元减九元的优惠策略吧？那我们岂不是要赔死了？” Zheng Chao said: „The opportunity that Chief Lu, we want to compensate now does not have, the user cannot come, we can only defend waiting for death painstakingly.” 郑超说:“卢总,我们现在是想赔的机会都没有啊,用户进不来,我们只能苦守着等死。” Lu permits to understand vast instantaneously. 卢允浩瞬间明白过来。 Right, oneself present seems like one to owe only several Yuan, is his mother, now does not have the order from the start, wants to owe unable to owe. 对啊,自己现在看起来好像一单要亏好几块钱,可是他娘的,现在压根就没有订单,想亏都亏不出去。 Such being the case, what does that have to be good to care? Continues to increase the proportion, to can owe till. 既然如此,那还有什么好在意的？继续加大比例,一直到能亏出去为止。 Because only then the user came, oneself will be in arrears, is not in arrears, does not have the user on the representative, if a platform does not have the user, that isn't equal to the dead end? 因为只有用户进来了,自己才会亏钱,不亏钱,就代表没有用户,如果一个平台没有用户,那不就等于是死路一条吗？ Actually, Lu Yunhao is really not a qualified pioneer, at least is not a qualified tech field pioneer. 其实,卢允浩真的不是一个合格的创业者,最起码不是一个合格的科技领域创业者。 First, he has not experienced very good higher education ; 首先,他没有经历过很好的高等教育; Next, he has not experienced enough specialty to gradually influence ; 其次,他也没有经历过足够的专业熏陶; Again, he himself simply does not have the logic that internet and science and technology start an undertaking. 再次,他自己也根本没有互联网以及科技创业的逻辑。 He relies on, besides flickering, mood and ingenuity, one-sided wishes. 他凭借的,除了忽悠、情怀、匠心之外,还有一厢情愿。 He felt, a cell phone in „memorandum” development function the pinnacle, develops everyone to clap the hands and shout praise, this cell phone can sell out many stages, even the fire spreads the entire net. 他觉得,把一部手机里的“记事本”功能开发到极致、开发到所有人都拍手叫好,这部手机就能卖掉很多台,甚至火遍全网。 But, understands the hardware, to understand the person who the software, understands the manufacture to be very clear truly, can a cell phone be able to curry favor with, the hardware, software, design, craft and price, are the keys. 可是,真正懂硬件、懂软件、懂制造的人很清楚,一部手机能不能卖得好,硬件、软件、设计、工艺以及价格,都是关键。 You really felt, sews a steering wheel with the alligator skin manually, then wraps on Xiali, can sell the Mercedes price? 你真觉得,用鳄鱼皮手工缝制一个方向盘,然后套在夏利上,就能卖奔驰的价格吗？ How possibly old iron? Was you insane bought the person of car(riage) to be insane? 怎么可能呢老铁？是你疯了还是买车的人疯了？ Like the person, if not change own ideological mode and not calming the mind true precipitation useful knowledge, regardless of he makes what technology product, will not succeed. 像这样的人,如果不改变自己的思维模式、不静下心来真正沉淀有用的知识,他无论做什么科技产品,都不会成功。 However, such person also has own opportunity, if he gives up the science and technology starting an undertaking, does derivative, should be able to make a result to come. 不过,这样的人也有自己的用武之地,如果他放弃科技创业,去做微商,应该还是能做出一点成绩来的。 Now, Lu Yunhao had not realized, he was being dragged into a being too deep to see the bottom mire by Li Mu . Moreover, to the present, he does not calculate falls truly, Li Mu is still waiting for him to continue to be deeper and deeper. 现在,卢允浩根本就没有意识到,他正在被李牧拉入一个深不见底的泥潭,而且,一直到现在,他也不算真正掉进来,李牧还在等着他继续越陷越深。 Lu permits the vast present only to think, I need the user, I need to compensate money, only then this can stand firm truly. 卢允浩现在只想着,我需要用户,我需要把钱赔出去,只有这样才能真正站稳脚跟。 Therefore, he further adjusts oneself subsidy strategy immediately , to continue to increase the subsidy as well as returns presently. 于是,他立刻进一步调整了自己的补贴策略,继续加大补贴以及返现。 Now, if the new user registers in his platform, then buys ten Yuan going orders, can returns through the subsidy presently, finally realizes only spends two Yuan. 现在,如果新用户在他的平台上注册,然后买一个十元的外卖订单,能通过补贴和返现,最后实现只花两块钱。 When next day, Lu Yunhao team hits the propaganda material of renewal, Li Mu has not used the beforehand repertoire again, falling is also lower than him, but is telephones to Ele.me person in charge directly, told him, from now on, will permit in the vast Ox Takeaway coverage scope in Lu, we were more expensive than Yuan him. 当第二天,卢允浩的团队把更新的宣传物料打出来的时候,李牧没有再用之前的套路,降得比他还低,而是直接给饿了么负责人打电话,告诉他,从现在开始,在卢允浩牛外卖的覆盖范围内,我们就比他贵一块钱。 The following person somewhat worried, said: „Chief Li, before do not suppress comprehensively? If we stop now, Lu Yunhao volume of users will definitely welcome the breakthrough......” 下面的人有些担忧,说:“李总,您之前不是要全面压制吗？如果我们现在停下来,卢允浩的用户量肯定会迎来突破……” Li Mu said: „Fire is very good, an opposite party spear/gun that but cannot press cannot hit, what I and others is Lu Yunhao owes the price that now this price has waited, making Lu permit also to fire two spears/guns vast.” 李牧说:“火力压制是很好,但不能压的对方一枪都打不出来啊,我等的是一个卢允浩更亏的价位,现在这个价位已经等到了,让卢允浩也开两枪吧。” If one owes only three times, Li Mu permits vast to be consistent with Lu, then permits Hao to Lu also the insufficient anxiety. 如果一单亏三块的时候,李牧就跟卢允浩保持一致,那对卢允浩来说还不够肉疼。 Now one only subsidize and cost, little said that owes more than ten, this enough Lu Yunhao anxiety. 现在一单连补贴带成本,少说亏十几块,这就足够卢允浩肉疼了。 In this case, Lu Yunhao company account looked like breaks the hole meter/rice bag, the rice crash-bang flowed outward, looked how long his money can support. 在这种情况下,卢允浩的公司账户就像是破了洞的米袋,大米哗啦啦往外流,就看他那点钱能撑多久。 Lu permits Hao, if could not support, wants to reduce the subsidy, the user to him, looked like appears briefly, will immediately well up Ele.me. 卢允浩要是撑不住了、想降低补贴,那用户对他来说,就像是昙花一现,立刻又会涌回饿了么。 If he must support, that looked that his back capital had the big patience. 如果他必须强撑着,那就看他背后的资本有多大的耐心了。 Li Mu can a day owe several million in the in sea even more than ten million, if his back these people in Wall Street also get up fortunately, everyone owed together. 李牧可以一天在中海亏几百万甚至上千万,如果他背后那些华尔街的人也亏得起,那大家就一起亏下去好了。 In any case finally own money was the subsidy the domestic user, the money also subsidy of US (America) person the domestic user. 反正最后自己的钱是补贴了国内的用户,美国人的钱也补贴了国内的用户。 If Li Mu owed finally two hundred million, these two hundred million were gained, to be gained, to be gained by Driver by the domestic hotel by the electric cart yard, simultaneously gave back to these to select the average person who the meal ate meal to gain internally. 如果李牧最后亏了两个亿,这两个亿被国内的饭店赚走了、被骑手赚走了、被电动车厂赚走了,同时还给那些在国内点餐吃饭的普通人赚走了。 Similarly, if the big shot in US (America) Wall Street also owe two in China hundred million, this sum of money entered the pocket of domestic hotel, Driver and in user. 同样的,美国华尔街的大佬如果也在华夏亏两个亿,这笔钱还是进了国内饭店、骑手、用户的兜里。 Therefore from this point, what owing is Wall Street that group of people, so long as they are willing to owe, Li Mu is also willing to owe, owes 100 hundred million also to recognize. 所以从这一点上来说,亏的还是华尔街那帮人,只要他们愿意亏,李牧也愿意亏,亏一百个亿也认了。 The key is he understands, Wall Street that group of big shot, dare to owe ten hundred million are all that one could wish, the matter of this getting sucked war mire, is they most is actually afraid. 关键是他心里明白,华尔街那帮大佬,敢亏十个亿都是烧高香,这种深陷战争泥潭的事情,其实是他们最害怕的。 On this day, Lu Yunhao felt proud and elated finally. 这天,卢允浩终于扬眉吐气了。 Because the preferential effort is truly big, compared with Ele.me also small advantage Yuan, therefore his volume of users had very big growth. 由于优惠力度确实很大,比饿了么还便宜一块钱,所以他的用户量有了很大的增长。 The users broke through 1000, to break through 50 million, to break through 10,000 quickly. 用户很快突破了一千、突破了五千万、突破了一万。 Then some user day of many lists, it is estimated that were a person select the food of whole family, more many, province were more, Ox Takeaway compensated many. 然后有的用户一天点好多单,估计是一个人把一家人的饭都点出来了,点的越多,省的越多,牛外卖就赔得越多。 The user who most will weed out the wool, a day walked subsidy of over one hundred Yuan from Lane Ox Takeaway. 最会薅羊毛的用户,一天就从牛外卖走了超过一百块钱的补贴。 Is operating, the Driver teams including the company and various subsidies, a Ox Takeaway day almost must lose money about 1 million, Lu Yunhao does not feel uncomfortable, instead felt, the father exports the foul odor finally. 连着公司运营、骑手团队、各种补贴,牛外卖一天差不多要亏损近百万,卢允浩不觉得难受,反而觉得,老子终于出了口恶气。 Your isn't Li Mu various types surrounds the father? Now doesn't make father break through? 你李牧不是各种围堵老子吗？现在不还是让老子突围出来了？ At this time, how long Lu Yunhao is not happy, a big trouble came. 这时候,卢允浩没高兴多久,一个大麻烦来了。 Driver is insufficient. 骑手不够。 Transporting ability to bottleneck. 运送能力到瓶颈了。 Pledged a half hour delivers, now Driver order many flies, cannot deliver so many orders like mad. 原本承诺半小时送达的,现在骑手订单多的飞起,拼死拼活也送不过来这么多订单。 Simultaneously system also ordering of keeping. 同时系统还在不停的接单。 Each single average delivery time, from a half hour of commitment, drew all of a sudden actual one hour. 每单的平均送达时间,一下子就从承诺的半小时,拉到了实际的一个多小时。 One hour of time, the distribution time gradually is still elongating. 一个多小时的时候,配送时间还在逐渐拉长。 Various user types telephone to sue, the quick custom service could not force one's way into, because of them altogether on five custom services...... 用户各种打电话投诉,很快就连客服电话都打不进来了,因为他们一共就五个客服…… The customers do not have the means finally, one hour also can only wait, who was occupied small advantage by oneself, two people collect list two rice serveds with meat and vegetable topping, altogether spends two Yuan, what bicycle but also wants? 客户最后没办法,一个多小时也只能等着,谁让自己占了便宜,两个人凑一单两份盖浇饭,一共才花两块钱,还要啥自行车？ Ox Takeaway Driver is not easy, the continue voyage of electric car is very bad, the order many scary, now cannot escape more than ten to hurry to change the battery only, worried to worry. 牛外卖的骑手太不容易,电动车的续航很差,订单又多的吓死人,现在跑不了十几单就得赶紧换电池,愁都愁死了。 The movement changes the power plant not to supply. 移动换电站也供应不上。 They fill the lead-acid battery to take over eight hours together, but runs the spatial together lead-acid battery, in less than one hour. 他们充满一块铅酸电池要八个小时以上,但是跑空一块铅酸电池,用不了一个小时。 The lead-acid battery also has no technology of rapidly charge, can only be inserts the electricity slowly is waiting, leisure sufficient, therefore to evening's time, half of Driver do not have the electricity to trade. 铅酸电池又没有什么快速充电的技术,就只能是插上电慢悠悠的等着、慢悠悠的充,所以到了晚上的时候,一半的骑手已经没电可换了。 Without the electricity may trade, indicates the order distribution thorough paralysis. 没电可换,就预示着订单配送彻底瘫痪。 Was then cool. 这下凉了。 The dinner peak, the electric car of majority breaks down, Driver had no way to run, does not dare to order, but system still gave the restaurant in the automatic bill. 晚餐高峰期,一多半的电动车趴窝,骑手没法跑了,也不敢接单了,但是系统还在自动发单给餐厅。 Where the restaurant manages coming that your Driver does deliver, so long as comes the order to click to order immediately, then does to wait for Driver to take the thing. 餐厅哪管你骑手送不送的过来,只要来订单立刻点击接单,然后就把东西做出来等着骑手来取。 To Ox Takeaway this group of users who weed out the wool, they can accept food and other -and-a-half hours to eat, but could not accept the result of being able to eat meal. 对牛外卖这批薅羊毛的用户来说,他们能接受一顿饭等一个半小时才能吃上,但是接受不了吃不上饭的结果。 Lu permits the head that worries vast to be bare, considers everything, has not calculated this. 卢允浩愁的头秃,千算万算,又没算到这一茬。 Before could not receive the order time, fierce of ample capacity redundancy, No. several hundred Driver, a person day could not join a form on average. 之前接不到订单的时候,运力冗余的厉害,几百号骑手,一个人一天都平均接不上一个单子。 Now can receive the order time, ample capacity all of a sudden overdrawn is too ruthless, a time of food is one 20,000 an order that weeds out the wool, the 3-4 hundred people, deliver a 20,000 order, average per person order more than 100, moreover centralized in this hour of section, dies of exhaustion is not not possible to run. 现在能接到订单的时候,运力一下子又被透支的太狠,一顿饭的功夫就是一两万个薅羊毛的订单,三四百号人,送一两万个订单,人均订单一百多个,而且都集中在这一个小时的时间段,把人累死也不可能跑得过来。 Let alone, more than 50% car(riage)s broke down...... 更何况,一半以上的车都趴窝了…… Lu permits vast anxious being sweating profusely, paces to wave the arms about in the office repeatedly: „Aiya, how this forgetting......” 卢允浩急的满头大汗,在办公室反复踱步甩手:“哎呀哎呀,怎么把这一茬给忘了呢……” At this time, Zheng Chao ran: „Chief Lu, Ele.me that side present suspended the subsidy!” 这时候,郑超跑来说:“卢总,饿了么那边现在暂停补贴了！” „What?” Lu permitted to stare in a big way the eye vast: „This group of grandson also too chicken thieves, looked that we distributed to be paralyzed, suspension subsidy?! Bullies the person!” “什么？”卢允浩瞪大了眼睛:“这帮孙子也太鸡贼了吧,看咱们配送瘫痪了,就暂停补贴？！欺负人啊！”