In the Ox Takeaway project, International Data Group although owns stocks to achieve 80%, but in the contract also wrote plainly, in two years, they have no right to interfere with the operation of company. 在牛外卖的项目里,idg虽然持股达到80%,但是合约里也写明了,两年内,他们没有任何权利干涉公司的运营。 Or they have no right, interferes with Lu Yunhao decision. 或者说,他们没有任何权利,干涉卢允浩的决策。 Now, Lu Yunhao as well as his Ox Takeaway, just as cow, led by the nose by Li Mu, making International Data Group anxious. 现在,卢允浩以及他的牛外卖,正像一头牛似的,被李牧牵着鼻子走,让idg大为焦虑。 Therefore, International Data Group permits the vast communication with Lu immediately, inquired whether he has the means to break through the present current limiting barrier, otherwise website will never possibly have the long-term development. 于是,idg立刻与卢允浩沟通,询问他是否有办法突破现在的限流屏障,否则网站永远不可能有长远发展。 Lu permitted only to say vast, now the output and continuous cruise capability of electric car is a major problem, the whole cannot keep up with the demand of platform, can only promote little, but he made the International Data Group person do not worry, because his person has started the stock electric car in Shanghai purchase retail market. 卢允浩只能解释说,现在电动车的产量和续航能力是个大问题,整体跟不上平台的需求,只能一点点提升,不过他让idg的人不要着急,因为他的人已经开始在沪市大量采购零售市场上的存量电动车。 To solve the problem of distribution end as soon as possible, Zheng Chao sent people to sweep emptied good more than ten electrical appliances motorcoach shops. 为了尽快解决配送端的问题,郑超派人扫空了好十几家电动车店。 So long as is the electric car, what sign and what model, take completely, according to Lu permits the vast request, first sufficiently collected 500 to say again. 只要是电动车,无论是什么牌子、什么型号,都全部拿下,按照卢允浩的要求,先凑够五百辆再说。 Meanwhile, their places push the team also to start the entire journey to recruit Driver, is thinking hurries to expand the Driver team. 同时,他们的地推团队也开始全程招募骑手,想着赶紧把骑手团队扩充起来。 In order to complete Lu Yunhao request, the team almost recruited various idle personnel and personnel awaiting job assignment, many looks at are far-fetched, but for the duty, Zheng Chao also has no means. 为了完成卢允浩的要求,团队几乎是把各种闲散人员、待业人员都招了进来,很多人看着就不靠谱,但是为了任务,郑超也没有任何办法。 International Data Group person in charge heard the fee/spent such big strength can only solve 500, immediately worries, takes off/escapes the tastes: „If not really good, makes Driver ride the bicycle to send! Immediately recruits 2000 people, matches a bicycle to each of them, making them start to order immediately.” idg的负责人一听说费这么大力气只能解决五百辆,立刻就着急了,脱口道:“如果实在不行,就让骑手骑单车派送！立刻招募两千人,给他们每人配一辆单车,让他们立刻开始接单。” Lu permits vast big, said: „Our Driver distribution radius is five kilometers, in other words the theory farthest order, is ten kilometers from the business to the user hand, rides bicycle a half hour, even if can run a list, the physical exertion of Driver is still much bigger, runs for day to run several lists?” 卢允浩头大,说:“我们的骑手配送半径是五公里,也就是说理论最远的订单,从商家到用户手里有十公里,骑自行车半小时就算能跑完一单,骑手的体力消耗也大得惊人,这么跑下去一天能跑几单？” Saying, Lu Yunhao also said: „Also, power distribution motorcoach not good hiring, let alone the electric car does not even have, only then bicycle? In this case, we must enhance the basic salary to be good, this, the cost also was too in the course of contacts high.” 说着,卢允浩又道:“还有,配电动车都不好招人,何况连电动车都没有,只有自行车？这样的话,我们还得提高底薪才行,这一来二去的,成本也太高了。” International Data Group person in charge gets angry: „What we want is the volume of users and order volume, the platform data is attractive, then can enhance the value, and conducts next round financing smoothly, you do not hurry to propose now the order volume, how do we then also conduct the capital operation? Shanghai like this, you also counted on that hard to bring about can expand to other cities?” idg的负责人怒道:“我们要的是用户量和订单量,平台数据要好看,然后才能提高自身价值并且顺利进行下一轮融资,你现在不赶紧把订单量提上来,我们接下来还怎么进行资本运作？一个沪市就难成这样,你还指望能够扩张到其他城市？” Does not wait for Lu Yunhao to respond, the opposite party continues saying: „Mr. Lu, invests your two Ten Million USD, being insufficient makes you expand radically the front, if you want to make Ox Takeaway be have the opportunity to cover the nation, you must financing financing finance unceasingly again, what financing is main is the data, if the data cannot get up, no one will invest your money, waits for these two Ten Million USD to squander, is this project goes bankrupt the time, I hope that you can all energy, use in the promotion data, nothing is more important than the data!” 紧接着,不等卢允浩回应,对方就继续说道:“卢先生,投资你的两千万美元,是根本不足以让你把战线扩张出去的,如果你想让牛外卖能够有机会覆盖全国,那你就必须不断的融资融资再融资,融资最主要的是数据,如果数据起不来,没有人会投你钱,等这两千万美元花光的时候,就是这个项目破产的时候,我希望你能够把所有的精力,都用在提升数据上,没有什么比数据更重要！” Lu permits to feel vast a parade is big. 卢允浩感觉一阵头大。 Side is Li Mu to various hoop-tightening incantations that oneself wrap/sets, side is the strong resentment of capital side, if oneself have not hurried to make this project have an improvement, that possibly really looks like such that International Data Group said that squandered these two Ten Million USD, the project goes bankrupt. 一边是李牧给自己套的各种紧箍咒,一边是资本方的强烈不满,如果自己还不赶紧让这个项目有所起色,那可能真像idg说的那样,花光这两千万美元,项目就破产了。 Data that they want, nothing but is the platform volume of users, the order volume and running water quantity, now, oneself give the massive discount, can promote the platform volume of users, but the order volume and flows , was distributed the link to catch. 他们想要的数据,无非就是平台用户量、订单量、流水数量,现在,自己给出大幅优惠,就能够提升平台用户量,但是订单量和流水量则被配送环节卡住。 In other words, if really can find a rapid elevation distribution ability the means that the data of entire platform will have the large promotion. 也就是说,如果真能找到一个迅速提升配送能力的办法,整个平台的数据都会有大幅提升。 Is the bicycle, really the solution? 自行车,真的是解决方案吗？ Lu permits to look for Zheng Chao vast, told him this idea, inquired his view. 卢允浩找来郑超,把这个想法告诉了他,询问他的看法。 The Zheng Chao hear the face was white, said: „Chief Lu, recruits Driver now, a person day of basic salary little said 40 Yuan, this is in the situation of our power distribution motorcoach, if the bicycle, a day 60 feared that is no one is also willing to do, eight hours of uninterrupted riding a bicycle, delivers the meal, the iron man cannot bear.” 郑超听完脸都白了,说:“卢总,现在招募骑手,一个人一天底薪就少说40元,这还是我们配电动车的情况下,如果是自行车,一天60怕是也没人愿意干,八个小时不间断的骑车、送餐,铁人也受不了啊。” „Moreover, you think, we give them one day 60, order that finally they send every day, riding electric car, one day with 40 are much less, that arrives on them, an average single distribution cost how much money? In that case, we cannot compensate dead Ah? to have possibility single light to distribute the fee/spent to compensate about ten Yuan.” “而且,你想想,我们给他们一天60,结果他们每天派送的订单,比骑电动车的、一天拿40的还少得多,那到他们身上,平均一单的配送成本得多少钱？那样一来,我们还不得赔死啊？有可能一单光配送费就赔出去将近十块钱了。” Lu permitted Hao saying: „The present issue must enhance the order bearing capacity rapidly, has other good ways besides this you? If the electric car trades the electricity unable to follow, ran 1-2 hours on the resting vegetable/dish, rest of the time anything did not do, might as well made them ride the bicycle!” 卢允浩说:“现在的问题是必须快速提升订单承载能力,除了这个你还有其他好办法吗？电动车如果换电跟不上,跑1-2小时就歇菜了,剩下的时间什么都不做,还不如让他们骑自行车呢！” Zheng Chao deeply inspires, asked: „Do I purchase a number of bicycles first to attempt?” 郑超深吸一口气,问:“那我去采购一批自行车先尝试一下？” „Hurries!” Lu permitted Hao saying: „First purchases 1000 bicycles, hurries to do this matter.” “赶紧！”卢允浩说:“先采购一千辆自行车,赶紧把这个事情搞起来。” ...... …… Ox Takeaway delivers the meal Driver news to pass to Yanjing in the Shanghai large-scale recruitment bicycle, the Li Mu hear feels dumbfoundedly. 牛外卖在沪市大规模招聘自行车送餐骑手的消息传到燕京,李牧听完感觉目瞪口呆。 Also must deliver with the bicycle, thus it can be seen, Ox Takeaway now is intense to ORIJEN (long for) of platform data. 用自行车也要送,由此可见,牛外卖现在对平台数据的渴望非常强烈。 But, the bicycle delivers the meal, the efficiency possibly is less than the electric car 1/4, words that does, is the cost much higher? 可是,自行车送餐,效率可能不及电动车四分之一,这么搞的话,成本岂不是更高得吓人？ Originally now goes the platform not to start from the business hand to pull out , raises Driver to the preferential benefit and to the subsidy, so many costs calculate, Ox Takeaway meets one to compensate more than ten Yuan every time only, two Ten Million USD are supposing now also spent one less than half, remaining how long enough burnt? 本来现在外卖平台就没开始从商家手里抽成,给优惠、给补贴、养骑手,这么多成本算下来,牛外卖每接一单就要赔个十几块钱,两千万美元现在估摸着也花了一小半了,剩下的够烧多久？ Thinks of this, decided, continues to pull the Ox Takeaway overall operation cost. 想到这,决定,继续拉高牛外卖的整体运营成本。 First, he makes Shanghai person in charge enhance the Driver basic salary, enhances to 1800 Yuan one month directly ; 首先,他让沪市的负责人提高骑手的底薪,直接提高到一千八百元一个月; Next, he also requests to get online the overtime payment function in Shanghai, in other words, an order, if over 30 minutes have not delivered, all admire 3 Yuan cash ; If over 40 minutes, pay damages 5 Yuan ; Over 60 minutes, exempt the list. 其次,他还要求在沪市上线超时赔付功能,也就是说,一个订单如果超过30分钟没有送达,一律佩服三元现金;如果超过40分钟,赔付五元;超过60分钟,免单。 At present, Ele.me showed in the Shanghai data, in order suggestion delivery rate/lead over 95% , 40 minutes delivery rate/lead in 98% , 60 minutes delivery rate/lead 99.8%, almost besides arising suddenly unexpected situation and force majeure, Ele.me does not have the delay the situation. 目前,饿了么在沪市的数据显示,订单暗示送达率超过95%,40分钟内送达率98%,60分钟内送达率99.8%,几乎除了突发意外情况、不可抗力之外,饿了么就不存在延误的情况。 This sends the single flow also to have the relations with Ele.me. 这跟饿了么内部派单的流程也有关系。 Li Mu has confessed that cannot send the list to single Driver massively, cannot make Driver order massively, only if there are with the Driver route very close order, system will distribute automatically to this Driver, in other situations, is impossible to make Driver go all out to snatch the list. 李牧早就交代过,不可以大量给单个骑手派单,也不可让骑手大量接单,除非有跟骑手路线非常相近的订单,系统会自动派发给这个骑手,其他情况下,绝不可能让骑手自己拼命抢单。 Going of later generation often has the time-limited not prompt issue, on the one hand is the platform to order, all comes are welcome to the order, then completely altogether stopper to Driver, on the other hand Driver also snatches the list unceasingly, wants to make money. 后世的外卖经常有时效性不及时的问题,一方面是平台为了多接单,对订单来者不拒,然后全部一股脑塞给骑手,另一方面骑手也不断抢单,想多赚点钱。 Originally, from A to the G order, the slowest 20 minutes can also handle, but Driver met one from Boss to C, met one from D to E, then also snatched one from F to G, later takes the meal, to deliver the meal, to take the meal, to deliver the meal, even takes the meal, to take the meal, to take the meal, to deliver the meal, to deliver the meal, to deliver the meal, with such way, always has 1-2 being the last orders to meet the overtime. 原本,从a到g的订单,最慢20分钟也能搞定,但骑手又接了一个从b到c的,又接了一个从d到e的,然后还抢了一个从f到g的,随后就一路取餐、送餐、取餐、送餐,甚至取餐、取餐、取餐、送餐、送餐、送餐,用这样的路数,总有1-2排在最后的订单会超时。 However, these of later generation go the platform, the grade of service is very ordinary, to them, is the benefit is supreme forever, therefore they also tacitly consent to such operation, if you want to attain the starter a bit faster, you have two choices, either you are a member, either you buy a so- called punctual treasure. 但是,后世的那些外卖平台,服务质量都很一般,对他们来说,永远是利益至上,所以他们也默许这样的操作,如果你想快点拿到餐点,你有两个选择,要么你是会员,要么你花钱买一个所谓的准时宝。 The punctual valuable pit father, you bought, Driver possibly first delivered you, sometimes to first deliver you, must capture a big circle, thus fierce of causing following order delay. 准时宝就更坑爹了,你花钱买了,骑手可能就优先送你的,有时候为了优先送你的,要兜一个大圈子,从而导致后面的订单延误的更厉害。 Returns sometimes, Driver is not willing to take the consequence of delay, calls you directly, pleaded you to allow him to click on the delivery with various showing weakness reasons ahead of time, most people were thin-skinned, thought that delivered meal the master is not easy, made him select. 还有些时候,骑手自己不愿意承担延误的后果,直接给你打电话,用各种示弱的理由恳求你允许他提前点击送达,多数人脸皮薄,觉得送餐师傅也不容易,也就让他点了。 As the matter stands, the punctual treasure that you buy with, has not been purely squanders on the fart money. 这样一来,你买的准时宝就屁用没有、纯属白扔钱了。 Some unconscious delivers meal the master, deceives you, said that immediately arrived, first selects the delivery, while after the deceit works, directly your priority puts finally, then catches up with the time of other orders. 有些不自觉的送餐师傅,一边欺骗你,说马上就到了,先点送达,一边在欺骗得逞之后,直接把你的优先级放到最后,然后去赶其他订单的时间。 As the matter stands, you have possibility one -and-a-half hours unable to eat meal, when your full belly anger waits to deliver meal the master visits, he comes on the whole face bitter melon color apologized to you, sorry, on the road stopped up, sorry, the car(riage) went bad, sorry, fell a tumble, sorry, had/left the point to hack to rub the accident, in brief, he will make you feel that he was very pitiful, as for you hungry matters of-and-a-half hour of bellies, comparing at all was not anything. 这样一来,你有可能一个半小时都还没吃上饭,当你满肚子怒火等着送餐师傅上门的时候,他一来就满脸苦瓜色的向你道歉,对不起啊,路上太堵,对不起啊,车坏了,对不起啊,摔了一跤,对不起啊,出了点剐蹭事故,总之,他都会让你觉得他很可怜,至于你饿了一个半小时肚子的事儿,比起来根本不算什么。 Sometimes you can think, the platform has the address of Driver and user, especially Driver, the real-time address in the platform management range, some orders, wished one could Driver to select to deliver to the user also five kilometers, was your platform blind? Can't see? Can't the system backstage judge such issue? Why also makes Driver exploit this loopholes? 你有时候会想,平台都有骑手和用户的地址,尤其骑手,实时地址就在平台监控范围内,有些订单,恨不得骑手离用户还有五公里就已经点送达了,你平台眼瞎吗？看不见吗？系统后台难道判断不出这样的问题吗？为什么还让骑手钻这个空子？ Actually, the platform is well aware to these behaviors, he is not willing to go to manage. 其实,平台对这些行为心知肚明,他根本不愿意去管。 Why? 为什么呢？ Because, since your user is willing irresponsible delivers meal the master to trick, I am certainly glad to see such result, as the matter stands, delivers meal the person can meet several lists. 因为,既然你用户自己愿意被不负责任的送餐师傅忽悠,那我当然乐得看到这样的结果,这样一来,送餐的人就又能多接几单。 This is the entire platform is in cahoots, the goodness that together consumer, you are angry very much, what to do? You can only select the suit finally, but you selected the suit, first did not say is useful, you will also come across the same issue next time. 这就是整个平台都在串通起来,一起消费用户的善良,你很生气,怎么办？你只能最后点投诉,可是你点了投诉,先不说有没有用,你下次还会遇到一样的问题。 Therefore, Li Mu from starting to make Ele.me, in request most situations, Driver one delivers solely, system not many factions give Driver only, Driver cannot snatch the list on own initiative, effectiveness that guarantees the distribution. 所以,李牧从开始做饿了么,就要求绝大多数情况下,骑手一单一送,系统不多派单给骑手,骑手也不能主动抢单,确保配送的时效性。 Meanwhile, he fixed each Driver activities in five kilometers radius and ensure Driver rode the electric car, quick can complete a list. 同时,他把每个骑手的活动范围固定在了五公里半径内,确保骑手骑着电动车,很快就能完成一单。 If really has the SF Express list, system will not certainly play dumb, for example the same building had three people to order the meal from the same restaurant, so long as that system first gave some Driver only, then following several also to this master, as the matter stands, he can under the guarantee time-limited prerequisite, deliver several lists, to raise the efficiency only. 如果真的有顺风单,系统当然也不会犯傻,比如同一栋大厦有三个人从同一家餐厅点了餐,那么只要系统把第一单给了某个骑手,那么后续的几单也都会给到这个师傅,这样一来,他就可以在保证时效性的前提条件下,多送几单、提高效率。 Therefore, has such system algorithm to support, Li Mu dares to permit to play the overtime payment with Lu vast. 所以,有这样的系统算法在支撑,李牧才敢跟卢允浩玩超时赔付。 On Ele.me the overtime payment, possibly the order of real triggering payment condition, is only 2% even 1%, but, if Lu Yunhao Ox Takeaway also opened the overtime payment, his triggering rate/lead may be unable to reach an agreement...... 饿了么上超时赔付,可能真正触发赔付条件的订单,只是2%甚至1%,可是,如果卢允浩的牛外卖也开了超时赔付,那他的触发率可就说不好了……