If changes a credible person to compete with oneself, Li Mu many somewhat will also attach great importance, but Lu Yunhao this brothers, really does not have the means to make him attach great importance. 如果换个靠谱的人跟自己竞争,李牧多少还会有些重视,但是卢允浩这哥们,实在是没办法让他重视起来。 In fact, the undertaking, Lu Yunhao has not been bigger and stronger any project truly, on the contrary, almost every project, achieving is finally difficult to escape a cool result. 事实上,就创业本身来说,卢允浩没有把任何一个项目真正做大做强,相反,几乎每一个项目,做到最后都难逃一个凉凉的结局。 However the although enterprise and project do not much, full that but Lu Yunhao gain actually, on the one hand this is because he gains is the money of investor, on the other hand is also because he has a group of faithful fans in the network. 不过虽然企业和项目做得不咋地,但卢允浩自己倒是赚的盆满钵满,这一方面是因为他赚的是投资人的钱,另一方面也是因为他在网络上有一批忠实拥趸。 Li Mu's past life permits also somewhat to understand to Lu vast, therefore knows that the weakness of Lu Yunhao this person, for example the ability is insufficient, fantasy has, moreover is excessively self-confident, heart to be not very broad, such person comes out to start an undertaking, extremely in idealization. 李牧上辈子对卢允浩也有些了解,所以知道卢允浩这个人的弱点,比如能力不足、幻想有余,而且过度自信、心胸不够宽广,这样的人出来创业,太过于理想化。 The idealized person starts an undertaking will basically not succeed, because he thinks anything was good, cannot undergo the attack of reality. 过于理想化的人创业基本上不会成功,因为他把什么都想的太好了,经受不起现实的打击。 On for example researches and develops the cell phone, he designs one to think cow to exploding very dazzles the function, finally the user thought that is not quite practical, is not meaningful, at this time he will not think that is own product mentality has the issue, but thought the netizens are the silly bird, cannot understand the place of own awesome. 就比如研发手机,他设计一个自以为牛到炸的酷炫功能,结果用户觉得不太实用、没什么意义,这种时候他不会觉得是自己的产品思路有问题,而是觉得网友都是傻鸟,根本理解不到自己的牛逼之处。 To such pioneer, only if he makes the absolute monopoly sector, regardless of otherwise makes anything, is very difficult to do truly. 对这样的创业者来说,除非他去做绝对的垄断行业,否则无论做什么,都很难真正做起来。 Therefore, heard that he must cooperate and does to go the platform with International Data Group with International Data Group the investment, Li Mu only wants to smile at heart. 所以,听说他要跟idg合作、拿idg的投资做外卖平台,李牧心里只想笑。 However carefully analyzes, he can also from analyzes the wild ambition of Wall Street, found Lu Yunhao to do against with oneself quickly, it seems like their in the future movements will be only more. 不过仔细分析分析,他也能从其中分析出华尔街的狼子野心,这么快就找到卢允浩跟自己对着干,看来他们往后的动作只会更多。 Therefore, Li Mu makes the decision immediately, instantly develops Ele.me in the Shanghai business, the quicker the better, strives permits the vast start before Lu, first Shanghai market gnaws. 于是,李牧立刻作出决定,即刻开展饿了么在沪市的业务,越快越好,争取在卢允浩启动之前,先把沪市的市场啃下来。 He convenes the Ele.me high level to meet, the news that oneself will obtain informed all executives in the conference. 他召集饿了么的高层开会,将自己得到的消息在会议上告知了所有高管。 Teacher Lei after hearing International Data Group invests Lu Yunhao, regarding this many were somewhat worried, said: „This Lu Yunhao in online is very famous, many opinions receive praise of netizen very much, if he must do to go the platform, we must attach great importance.” 雷教主在听说idg投资卢允浩之后,对此多少有些担心,道:“这个卢允浩在网上还是很出名的,许多言论很受网友的追捧,如果他也要做外卖平台,那我们一定得重视起来。” Li Mu shows a faint smile, said: „Chief Lei, Lu Yunhao although in online is very famous, but he really chose mistakenly the undertaking domain, he made anything to be good, was not only suitable to do to go the platform.” 李牧微微一笑,说:“雷总,卢允浩虽然在网上很出名,但他真的选错了创业领域,他做什么都行,唯独不适合做外卖平台。” Teacher Lei puzzled asking: „Why does Chief Li have such judgment?” 雷教主不解的问:“李总为什么有这样的判断？” Li Mu said with a smile: „Because Lu Yunhao does not handle to go platform type of new things, particularly we as predecessor, has not left his what available resource, he alone crosses the river while feeling the stones, does not handle.” 李牧笑道:“因为卢允浩搞不定外卖平台这种新鲜事物,尤其是我们作为前人,又没有留给他什么可用资源,他一个人摸着石头过河,根本玩不转的。” Li Mu analyzed the Lu Yunhao following tactic route, goes the platform nation, only then this, therefore what we definitely know is that Lu Yunhao at least needs to develop one set of platform from the beginning. 李牧分析了一下卢允浩接下来的战术路线,外卖平台全国只有自己这一家,所以可以肯定的是,卢允浩至少要从头开发一套平台。 Not only this set of platform to point list system of consumer, it must clear the staff to manage the backstage and merchant ordering backstage, this is three backstages. 这套平台不只是面向消费者的点单系统,它还要开通工作人员管理后台、商户接单后台,这就是三个后台。 In addition, he must build the instruction system that sends to order only, even if copies verbatim the Li Mu's message to order completely, the ordering way, at least must first comb the logic, then consulted with the operator cooperates. 除此之外,他还得搭建起派单接单的指令体系,哪怕完全照抄李牧的短信接单、下单方式,起码也要先梳理逻辑,然后再跟运营商协商合作。 Meanwhile, Lu Yunhao must develop three offline teams, one is pushes the team, is responsible for promoting the propaganda in the Shanghai local white-collar community ; One is the Business team, is responsible for sweeping street and winning over the local merchant to move into the platform ; One is the Driver distribution team, is responsible for the order the distribution link. 与此同时,卢允浩还得发展三支线下团队,一个是地推团队,负责在沪市本地的白领群体推广宣传;一个是商务团队,负责扫街、拉拢本地商户入驻平台;一个是骑手配送团队,负责订单的配送环节。 Three backstages, three offline teams, meanwhile must solve the problem how Driver distributes, is the issue of transportation vehicle, if solution, is one greatly troublesome. 三个后台,三支线下团队,同时还得解决骑手如何配送的问题,也就是交通工具的问题,如果解决不了的话,也是一个大麻烦。 The first-tier city has the strict banning rubs command, in other words, the ordinary motorcycle cannot start off at will. 一线城市都有严格的禁摩令,也就是说,普通摩托车是不能随意上路的。 The large-scale Driver team, is not completely realistic with the motorcycle distribution, is only bans rubs to make dead of suffocation this road completely. 大规模的骑手团队,全部采用摩托车配送根本就不现实,光是禁摩令就把这条路完全堵死。 Besides the motorcycle, only then the electric car and bicycle that can choose. 除了摩托车之外,能选择的就只有电动车和自行车了。 The bicycle basically can remove, is too big to the physical exertion of Driver, on distributing time-limited the effect is also too big, truly credible transportation vehicle only has the electric car. 自行车基本可以排除,对骑手的体力消耗太大、对配送时效性的影响也太大,真正靠谱的交通工具只有电动车。 However, the market of this year electric car also can only be only started, most electric cars not only can sell, continue voyage course also on 20-30 kilometers appearance, with Ele.me custom-made, uses the lithium battery electric car of Tesla battery package of technologies to have no way to compare. 但是,这年头电动车的市场还只能算是刚刚起步,大部分电动车不但卖得贵,续航里程也就20-30公里的样子,和饿了么定制的、采用特斯拉电池包技术的锂电池电动车根本没法比。 If with this electric car distribution, Driver is not charging, on the road of charge, makes money by it? Is basically hopeless. 如果用这种电动车配送,骑手不是在充电,就是在充电的路上,靠它赚钱？基本没戏。 Only if the company puts in massive manpower and resources to open changes the power plant, even if only a Xiaowopeng, at least must be joined to several hundred storage batteries, meanwhile must meet the requirement of charge. 除非公司投入大量人力物力开设换电站,哪怕只是一个小窝棚,至少也要配上几百块电瓶,同时还要具备充电的条件。 If Lu Yunhao distribution team, changes together the storage battery every ersanshi km, a Driver day later, little said that also the 3-4 block storage battery can shoulder, that this back cost can really very be high. 要是卢允浩的配送团队,每二三十公里换一块电瓶,一个骑手一天下来,少说也得三四块电瓶才能扛得住,那这背后的成本可以就真的很高了。 Must satisfy Driver with the dispositions of storage battery cars and four storage batteries, meanwhile must to the storage battery charge, to supply to circulate unceasingly. 得满足一个骑手配一辆电瓶车、四块电瓶的配置,同时还要不断的给电瓶充电,以供循环。 Let Driver supply for oneself the transportation vehicle? Also is not realistic. 让骑手自备交通工具？也不现实。 Do not look at now the electric car also on three thousand Yuan high and low, but on these three thousand Yuan electric cars, can be as good as first-tier city average per person one month of wages, can be as good as the small city average per person three months of wages, you make Driver supply for oneself the transportation vehicle, what thought is very good, but this threshold to Driver, was too high. 别看现在电动车也就三千块钱上下,但就这三千块钱的电动车,抵得上一线城市人均一个多月的工资,抵得上小城市人均三个月的工资,你让骑手自备交通工具,想的是很好,但这个门槛对骑手来说,太高了。 Why therefore this is also Li Mu before making Ele.me, decided that direct have custom-made the electric car, on the one hand is seeks after the stored energy and energy efficiency of lithium battery electric car, on the one hand also to reduce Driver enters the good threshold. 所以这也是为什么李牧在做饿了么之前,就决定直接自己定制电动车,一方面是贪图锂电池电动车的储能以及能效,一方面也是为了降低骑手的入行门槛。 However, these issues, Lu Yunhao is not necessarily able to see. 但是,这些问题,卢允浩未必能看得到。 A very important link, is the hardware that the merchant carries. 还有一个很重要的环节,就是商户端的硬件。 Nowadays, the national restaurant use computer pays up, possibly 10%, remaining 90% basically are the manual controls, means that 90% restaurants do not have the business that the computer, is unable to support online orders. 现如今,全国餐厅使用电脑结账的,可能连10%都不到,剩下的90%基本都是人工操作,也就意味着90%的餐厅没有电脑、无法支撑在线接单的业务。 Ele.me to solve this problem, directly provides from the computer of Hasee order uses to the merchant, but, this has very big limit to the merchant, a simplest point, these provided to the computer of merchant, in system added many limits, for example did not support merchant download(ing) to install other software, Lu Yunhao, even if followed to discuss that behind the Ele.me buttocks Ele.me had discussed restaurant that must give these restaurants to provide a new computer to order as well as process for them the relevant operation. 饿了么为了解决这个问题,直接提供从神舟订购的电脑给商户使用,但是,这对商户是有很大限制的,最简单的一点,这些提供给商户的电脑,系统内都加了诸多限制,比如不支持商户自行下载安装其他软件,卢允浩就算跟在饿了么屁股后面去谈饿了么已经谈下的餐厅,也得重新给这些餐厅提供一台新电脑以供他们接单以及处理相关业务。 If cannot achieve this point, making merchant purchase the computer, to enter internet to work with him continually, this to the merchant, the threshold is also high. 如果做不到这一点,让商户自己购买电脑、连入互联网跟他合作,这对商户来说,门槛也非常高。 They are only in the surface seem like, the matter that Li Mu does is very probably fierce and is very promising, but they do not know, behind this many links need them to disburse money and strive, the person to go to solutions to attack and capture. 他们只是表面上看起来,李牧搞的这档子事儿好像很厉害、很有前途,但他们根本就不知道,这背后到底有多少个环节需要他们出钱、出力、出人去一个个的解决攻克。 In the future these issues, can each article be placed in his front, making him burdensome. 将来这些问题,都会一件件摆在他的面前,让他不胜其烦。 Lu permits the vast present also to do without charge o2o unclearly, with making online, or makes the electronic products to have very big difference. 卢允浩现在还不明白做o2o,和做线上,或者做电子产品有很大的不同。 Even if actually Lu Yunhao previous life makes the cell phone time, does not have the going platform that must make is so troublesome. 其实哪怕卢允浩上辈子做手机的时候,也没有现在要做的外卖平台那么麻烦。 He makes the cell phone time, the phone industry is mature, the software and hardware solution is mature, the supply chain is mature, the OEM (original equipment manufacturer) supplier end is mature, the e-Commerce market is mature, the net red belt/bring goods pattern is mature. 他做手机的时候,手机产业已经成熟了,软硬件解决方案成熟、供应链成熟、代工端成熟、电子商务市场成熟、网红带货模式成熟。 Therefore, he only needs to dig a handset design team, designs 12 models of cell phones, then digs the person in a familiar supply chain and OEM (original equipment manufacturer) supplier enterprise goes to discuss the cooperation with the components supplier and OEM (original equipment manufacturer) supplier, waits for the cell phone to fiddle with, oneself display oneself net red essence again, goes all out to propagandize this model of cell phone, then opens a shop to Jingdong and Tmall on, put to sell this model of cell phone is OK. 所以,他只需要挖一个手机设计团队,设计一两款手机,然后再挖一个熟悉供应链和代工企业的人去跟元件供应商、代工商谈合作,等手机捣鼓出来,自己再发挥自己的网红本质,拼命宣传这款手机,然后到京东和天猫上开个店,把这款手机放上去卖就可以了。 Moreover, designing the cell phone is also very simple, the exterior design inner space distribution, in the market some massive mature cases may be for reference. 而且,设计手机也很简单,无论是外观设计还是内部空间排布,市面上都有大量成熟的案例可供参考。 Like producing the automobile, a person has not contacted the automobile manufacture industry even, he still knows the general logic of automobile. 就像造汽车,就算一个人没接触过汽车制造行业,他也知道汽车的大概逻辑。 For example, most household passenger vehicles, are the engine compartment, front wheel, cab, the back row seat, trailing wheel and trunk. 比如,大部分家用汽车,从前到后是发动机舱、前轮、驾驶室、后排座椅、后轮以及后备箱。 This is the predecessor already the method that helps you verify, you only need to follow this way design and manufacture your car(riage) that's alright, does not need to define the engine compartment to shift, accelerator brake pedal such foundation logic before and steering wheel from the beginning. 这就是前人已经帮你探明的玩法,你只需要遵循这个路数去设计制造自己的车就行,不需要自己从头定义发动机舱在前、方向盘转向、油门刹车踏板这样的基础逻辑。 Even produces the automobile with producing the cell phone is similar, so long as the supply chain plays well, the casualness can do a model. 甚至造汽车跟造手机都差不多,只要供应链玩得好,随随便便就能搞出一款车型。 If not pursue the quality, you even can not make the engine, buys his 2.0 engines from Mitsubishi directly, then from loving the letter/believes buys the gear box, then lures some engineers, studies a model of well-known model chassis and cabin in reverse, in plays the part of the design, then you had an automobile of private brand. 如果不追求好坏,你甚至可以自己连发动机都不会造,直接从三菱买他的2.0发动机,然后从爱信买变速箱,然后挖一些工程师,逆向研究一款知名车型的底盘以及座舱、内饰设计,然后你就拥有了一辆自有品牌的汽车。 Makes the cell phone to make the automobile, seems like very on big, but is very mature pattern, so long as money arrives, enters line of challengings of is not big. 无论是做手机还是做汽车,看起来好像很高大上,但都是非常成熟的模式,只要钱到位,入行的挑战性并不大。 As for selling is good, arrival that lies in these links makes. 至于卖得好不好,就在于这几个环节做的到不到位。 Lu permits vast previous life to be very good, but the front several links that the following two links do are muddleheaded, cell phone product control does not attain a designated standard, performance-to-price ratio to be not very high, the OEM (original equipment manufacturer) supplier factory always to jump the ticket, finally post-sale cannot follow, therefore was gradually clean own net red resources defeat. 卢允浩上辈子把后面两个环节做的很好,但前面几个环节稀里糊涂,手机品控不达标、性价比不够高、代工厂总是跳票,最后售后也跟不上,所以逐渐就把自己网红的资源败干净了。 Now, Lu Yunhao must do to go the platform unexpectedly, this is not money arrives anything to arrive, almost must come from the beginning. 现在,卢允浩竟然要做外卖平台,这可不是钱到位就什么都能到位的,几乎一切都要从头来过。 Front although had Li Mu, but Li Mu makes Ele.me, is closes/obstructs Yuan, the platform will not open to the third party, the technology will not transport to the third party, the custom-made electric car is also has the exclusive products of massive patent, the OEM (original equipment manufacturer) supplier factory, if dares to change external appearances only to sell the product, bringing a lawsuit to make him compensate loses everything. 前面虽然有了一个李牧,但是李牧做饿了么,所有的一切都是闭源的,平台不会开放给第三方,技术也不会输送给第三方,就连定制的电动车也是拥有大量专利的独家产品,代工厂如果敢把产品改头换面卖出去,打起官司来能让他赔得倾家荡产。 Moreover, battery package and small-scale brushless motor that on the electric car use, is the Tesla OEM (original equipment manufacturer) supplier factory produces goods directly, after importing to the home, hands over by the electric car OEM (original equipment manufacturer) supplier factory assembly, they cannot contact the core technologies, cannot do well their following a model lane lithium battery electric car, the temperature took a higher position the direct self-ignition. 而且,电动车上用的电池包、小型无刷电机,都是特斯拉的代工厂直接出货,进口到国内之后再交由电动车代工厂组装,他们根本接触不到核心技术,搞不好他们照葫芦画瓢弄一辆锂电池电动车,温度一高就直接自燃了。 Based on these, Li Mu has been able to conclude, even if oneself do not initiated an attack, permits the vast level by Lu, as well as two Ten Million USD funds, are still not necessarily able to handle this matter. 基于这些,李牧已经可以断定,就算自己不主动出击,以卢允浩的水平,以及两千万美元的资金量,也未必能把这件事情做起来。 If oneself initiate an attack and ambushes Lu Yunhao again all-around, he will definitely not have any day of raising one's head, even can say that must die without doubt. 如果自己再主动出击、全方位狙击卢允浩,那他绝对不会有任何出头之日,甚至可以说必死无疑。 Li Mu permits the vast this person not to like to Lu, even can say that is a little repugnant. 恰好,李牧对卢允浩这个人不甚喜欢,甚至可以说有点反感。 Therefore, does not ambush his one wave ruthlessly, is really unfair to the special makings that Teacher Lu the boasting sparkles. 所以,不狠狠的狙击他一波,真是对不起卢老师牛皮闪闪的特殊气质。