RINAPE :: Volume #18

#1757: Benefitting others as well as

LNMTL needs user funding to survive Read More

The reporters of CCTV from the business, user and Driver three angles of view, conduct the track to interview to the Ele.me revolution pattern , begins to manufacture the material, while relates with Li Ziwei, hopes that can make a grade of interview to Li Mu, the content of interview is Ele.me. 央视的记者从商家、用户以及骑手三个视角,对饿了么的运转模式进行跟踪采访,紧接着,一边着手制作素材,一边跟李紫薇联系,希望能够给李牧做一档专访,专访的内容就是饿了么。 Li Mu could see, CCTV is interested in Ele.me this new internet business model, moreover this is also one promotes the Ele.me good opportunity fast, therefore then Xinran (Joyful) complies. 李牧看得出,央视对饿了么这个新的互联网商业模式非常感兴趣,而且这也是一个快速推广饿了么的好机会,于是便欣然答应下来。 In the afternoon, an interview team then arrived at Muye Science and Technology, built three cameras in the Li Mu's office. 当天下午,一支采访团队便来到牧野科技,在李牧的办公室架起了三台摄像机。 A reporter named Chen Jing made self introduction to Li Mu, before starting to record, first exchanges the general flow that interviewed with Li Mu, some issues that as well as want to inquire. 一名叫做陈静的记者对李牧做了自我介绍,在开始录制之前,先跟李牧交流了一下采访的大概流程,以及自己想要提问的一些问题。 Normally, in view of the social prominent figure, the high-end entrepreneur's interview, does not need to communicate besides the temporary interview particularly ahead of time, most interviews need to conduct the basic communication with the interviewee ahead of time. 正常情况下,针对社会知名人物,尤其是高端企业家的采访,除了临时的采访不需要提前沟通之外,大部分的采访都需要提前与采访对象进行基本沟通。 Some issues, if were not interested by the interviewee, or quite abstained, then the reporter's opportunity in the interview avoids on own initiative, like this, can with be maintained the friendly ties of cooperation by the interviewer. 有些问题,如果被采访对象不感兴趣,或者比较忌讳,那么记者在采访的时候机会主动避免,这样,才能与被采访者保持友好的合作关系。 Also some reporters fail temporarily, beforehand communicates the question that very can ask, arrived starting must ask, done not happy or could not get out by the interviewer, this type is basically rushing to a cooperation, forever not following attitude. 也有些记者临时砸锅,事先沟通好不能问的问题,一到了开机就非要问,搞的被采访者不愉快或者下不来台,这种基本上就奔着一次合作、永无后续的态度。 CCTV and Li Mu's relate are very always good, both sides have cooperated many times, has been happy, therefore Chen Jing also does one's best, said to Li Mu: „Chief Li, our time mainly wants to interview the issue about Ele.me, next wants to let the matter that your young people start an undertaking to everyone a prompt and encouragement, then wants to interview, before you contradiction with Wall Street, if you thought that which part has the issue, or which part does not want to reply, can tell me.” 央视与李牧的关系一向很好,双方合作过很多次,一直非常愉快,所以陈静也尽心尽力,对李牧说:“李总,我们这次主要是想采访一些关于饿了么的问题,其次是想让您就年轻人创业的事情给大家一点提示和鼓励,然后就是想采访一下,您和华尔街之前的矛盾,如果您觉得哪个部分有问题,或者哪个部分不想回答,都可以告诉我。” Li Mu shows a faint smile, said: „Three parts do not have the issue, you asked by all means.” 李牧微微一笑,说:“三个部分都没问题,你只管问吧。” Chen Jing's joyful nod. 陈静欣喜的点了点头。 As the reporter, naturally wants from dig out some exclusive reports by the interviewer mouth, at present, Li Mu on Ele.me, as well as beforehand rumor the contradiction with Wall Street, has not accepted the interview of any media, CCTV this interview naturally is the exclusive report. 作为记者,自然想从被采访者口中多挖出一些独家新闻,目前,李牧就饿了么,以及之前风传的与华尔街的矛盾,都还没有接受任何媒体的采访,央视这次采访自然是独家新闻。 Therefore her hastily said to Li Mu: „Chief Li, for does not lose your time, do we start now?” 于是她急忙对李牧说:“李总,为了不耽误您的时间,那我们现在就开始？” Li Mu nods: „Starts.” 李牧点点头:“开始吧。” Chen Jing nods to the cameramen, everyone very tacit starting, enters the photography condition, simultaneously the reception master of responsible reception has also lifted up high the microphone in two people top of the head. 陈静对摄像师们点了点头,大家非常默契的开机、进入拍摄状态,同时负责收音的收音师傅也已经将麦克风高举在两人头顶。 Chen Jing opens the mouth saying: „Chief Li, is extremely honored to be able you to interview, thanked you in spite of being very busy to find the time.” 陈静开口道:“李总,非常荣幸能够对您进行采访,也非常感谢您百忙之中抽出时间。” Li Mu said with a smile indifferently: „You were polite.” 李牧淡然笑道:“您客气了。” After Chen Jing sui, said: „Recently you got online a model of new internet product in the Taobao net, called Ele.me, believes that many Yanjing residents have started the convenience that enjoyed Ele.me to bring, the residents in other cities have possibly heard Ele.me, but did not have the opportunity to experience temporarily immediately, then, whether to be able to introduce the Ele.me this model of product for the national audience before television, as well as did you make the first thought of Ele.me?” 陈静碎后说:“最近您在淘宝网上线了一款新的互联网产品,叫饿了么,相信很多燕京的市民都已经开始享受到饿了么带来的便捷,其他城市的居民可能听说过饿了么,但暂时还没有机会立刻体验,那么,能否请您为电视机前的全国观众介绍一下饿了么这款产品,以及您做饿了么的初心吗？” Li Mu nods gently, said: „Is this, Ele.me is one through passes to online the information and menu of restaurant, making the user be confined at home can realize online to reserve, online to pay money, in the meantime, Ele.me provides the internet product of specialized distribution service for the user, as the matter stands, the user can on online order, enjoys to deliver the service that the meal visits in offline.” 李牧轻轻点头,说:“是这样,饿了么是一个通过把餐厅的信息以及菜单上传到线上,让用户足不出户就可以实现线上订餐、线上付款,同时,饿了么又为用户提供专业的配送服务的互联网产品,这样一来,用户就可以在线上下单,在线下享受送餐上门的服务。” „I give Ele.me the business model, the definition is o2o, is onlinetooffline, ‚online arrives at offline’ the meaning, on online chooses and purchases the service, and accepts the service in offline, this is the o2o essence.” “我个人给饿了么的这种商业模式,定义为o2o,也就是onlinetooffline,既‘线上到线下’的意思,在线上选择并购买服务,并在线下接受服务,这就是o2o的本质。” „Our internet services, many are only restricted in online, for example our well-known major Portal website, major vertical website as well as search for the engine and other most we Boss products, their services are completely on online realize, for example the user wants to read the news, he turns on the computer browser, glances over YY Portal website, then on YY Portal website saw the current politics news that oneself want to read, completed own personal demand, this one set of pattern to not exposing seams.” “我们的互联网服务,多数是仅限于线上,比如我们众所周知的各大门户网站,各大垂直网站以及搜搜引擎等其他的绝大多数web产品,他们的服务是完全在线上实现的,比如用户想看新闻,他打开电脑浏览器,浏览yy门户网站,然后在yy门户网站上看到自己想看的时政新闻、完成了自己的个人需求,这一整套模式都没有离开线上。” , Li Mu also said: „Now, we hope that the internet business model can have bigger imaginary space, therefore, I hope can open from online to offline, one set of complete business model, like this, can enable the Internet users to enjoy internet to the huge convenience that the real life brings, considering the basis of food is what matters to the people, I decides the first o2o project that attempts, is Ele.me.” 顿了顿,李牧又道:“现在,我们希望互联网的商业模式能够有更大的想象空间,所以,我希望能够打开从线上到线下的、一整套的完整商业模式,这样,就能让网民可以享受到互联网对现实生活带来的巨大便利,考虑到民以食为天的根本,我决定尝试的第一个o2o项目,就是饿了么。” „Meanwhile, we through Ele.me, but can also solve large number of unprecedented brand-new posts for the society, is Ele.me delivering meal Driver, so far, we have broken through 4000 people in Yanjing Driver, moreover this quantity also in rapid growth.” “同时,我们通过饿了么,还能够为社会解决大量前所未有的全新岗位,也就是饿了么的送餐骑手,截止到目前,我们在燕京的骑手已经突破四千人,而且这个数量还在快速增长。” Chen Jing asked: „In your plan, when the Ele.me business starts to other urban expansions?” 陈静问:“在您的计划里,饿了么的业务什么时候开始向其他城市扩张？” Li Mu said: „We have launched the expansion plans of other first-tier cities now, our teams are conducting the merchant discussion, the information acquisition as well as Driver in these cities recruit with the training work, it is expected that within one month can start Ele.me in other three first-tier cities delivers meal the business.” 李牧说:“我们现在已经启动了其他一线城市的扩张计划,目前我们的团队正在这些城市进行商户洽谈、信息采集以及骑手招募与培训工作,预计一个月之内就能启动饿了么在其他三座一线城市的送餐业务。” Chen Jing also asked: „More than 4000 Driver in Yanjing, is your Driver team, perhaps in the future a very huge team?” 陈静又问:“在燕京就已经有四千多骑手,那您的骑手队伍,恐怕在未来将是一个非常庞大的团队吧？” Li Mu nods, said: „I estimated that if Ele.me delivers meal the business to push to national all prefectural-level cities, then at least needs over 2 million delivering meal Driver, satisfies at least the online meal demand of 50 million person, in this case, we can create 2 million brand-new employment posts for the society baseless.” 李牧点了点头,道:“我个人预计,如果把饿了么的送餐业务推向全国所有地级市,那么至少需要两百万以上的送餐骑手,来满足至少五千万人的线上点餐需求,这样的话,我们就能够为社会凭空创造出两百万的全新的就业岗位。” „2 million?” Chen Jing said with amazement: „This quantity was really extremely huge, did you have confidence?” “两百万？”陈静惊讶的说:“这个数量实在是太过庞大了,您有把握吗？” Li Mu said with a laugh: „At present, we still have certain hardware technology barrier to need to break through, when we surmounted these barriers, I thought that the delivering meal Driver quantity of national will not be lower than 5 million people, this point, should be able gradually to be attacked and captured in the next several years, we can wait.” 李牧笑着说:“眼下,我们还存在一定的硬件技术障碍需要突破,等我们突破了这些障碍,我觉得全国的送餐骑手数量不会低于五百万人,这一点,在未来几年之内应该就能逐渐得到攻克,我们可以拭目以待。” The later generation, Ele.me and Baidu go as well as Meituan go the three-country disputes, after Ele.me purchases Baidu goes, goes the market basically by Ele.me and Meituan rule. 后世,饿了么、百度外卖以及美团外卖三国纷争,在饿了么收购百度外卖之后,外卖市场基本就被饿了么和美团统治。 According to statistics , at that time the delivering meal Driver population of national, at least had the 6-7 1 million people. 据统计,当时全国的送餐骑手人数,至少有六七百万人。 This 6-7 1 million people, truly are go the platform for the brand-new employment post that the society contributes, these posts did not exist, because the lazy cancer of people had been trained by the platform, therefore provided for several million to deliver meal Driver for the whole society finally, actually needs to deliver meal user of service. 这六七百万人,确实是外卖平台为社会贡献的全新的就业岗位,这些岗位原本是不存在的,但因为人们的懒癌已经被平台培养出来,所以最终为全社会供养了几百万送餐骑手的,其实就是需要送餐服务的用户本身。 However, now suddenly says must provide 2 million even 5 million employment posts, even experienced CCTV reporter still felt that cannot believe that what concept several million employment posts are? An urban population of ordinary prefectural-level city, but 1 million, the city population is also several million people. 不过,现在忽然说要提供两百万甚至五百万的就业岗位,即便是见多识广的央视记者也感觉不敢相信,几百万就业岗位是什么概念？一个普通地级市的市区人口,不过百万,全市人口也不过就是几百万人。 Can Ele.me, bring the employment post for several million people?! 一个饿了么,能为几百万人带来就业岗位？！ This simply was too inconceivable. 这简直是太不可思议了。 The pattern of CCTV reporter, has in a big way unlike the patterns of most reporters, is not only the issue of organizational level, there is a level of contact model, as well as views the pattern issue of issue. 央视记者的格局,与大部分记者的格局有很大不同,不光是单位级别的问题,也有接触问题的层面,以及看待问题的格局问题。 The reporter of financial media, the venture capitalists media and internet media, will not pay attention to a company to the society to bring many employment, they are like most venture capitalists organizations, only likes looking that as well as reported with the money related data with the money related content. 财经媒体、创投媒体、互联网媒体的记者,不会关注一个公司能给社会带来多少就业,他们跟大部分的创投机构一样,只喜欢看跟钱有关的数据以及报道跟钱有关的内容。 For example Ele.me, such company in their eyes, first looked that the performance, looked the platform running water, looked the number of users, looked the order volume, looks at the development potential. 比如饿了么,这样的公司在他们眼里,先看业绩、看平台流水、看用户数、看订单量、看发展潜力。 Then forecast that its general estimate value is many, one year later estimate value is many, after how long can finance, next financing is when when goes on the market and goes which to go on the market and go on the market the market value to have many, investor to gain many, founder to gain many. 然后再预测它大概的估值是多少、一年后的估值是多少,多久能够融资、下一次融资是什么时候、什么时候上市、去哪上市、上市后的市值能有多少、投资人能赚多少、创始人能赚多少。 However, they will not view the issue from the livelihood of the people level. 但是,他们不会从民生层面看问题。 They did not care that your product beside money-making, can bring the big contribution to the society ; 他们不关心你这个产品在赚钱之外,能为社会带来多大的贡献; How many employment posts solves for the society? Has not related with us, we only care about the financial affairs report form ; 为社会解决多少就业岗位？跟我们没关系,我们只关心财务报表; How many tax revenues contributes for the country? Has not related with us, we only cared that your net profits can achieve many, 为国家贡献多少税收？跟我们也没关系,我们只关心你们的净利润能做到多少, Brings the big progress for the society? Had not related with us, we only cared that you can make how much money. 为社会带来多大的进步？跟我们更没关系了,我们只关心你到底能赚多少钱。 However, the reporters of CCTV pay great attention to the livelihood of the people. 但是,央视的记者更注重民生。 Unemployment rate although of social present stage is not high, but always has few people unable to find the work, or few people's work income is too low. 社会现阶段的失业率虽然并不算高,但总是有一部分人找不到工作,或者一部分人的工作收入过低。 To a small city, increases several thousand laid off workers, may cause a series of issues, the livelihood problem, the order issue, the city image wait/etc, but, same small city, if can increase several thousand employment posts, that in livelihood of the people, public security wait/etc each level brings the huge promotion. 对一个小城市来说,增加几千个下岗工人,就可能会引发一系列的问题,民生问题、治安问题、城市形象问题等等,但是,同样一个小城市,如果能增加几千个就业岗位,那就会在民生、治安等等的各个层面都带来巨大的提升。 Thinks of this, Chen Jing cannot bear to praise sigh: „Chief Li, if Ele.me really can bring 5 million employment posts for the society, then this point, had made the tremendous contribution to the society, please permit me first on behalf of future over a million Ele.me Driver, expressed heartfelt gratitude to you.” 想到这,陈静忍不住赞叹道:“李总,如果饿了么真的能为社会带来五百万个就业岗位,那么就这一点来说,就已经为社会做出了巨大的贡献,请允许我先代表未来上百万名饿了么骑手,向您表示衷心的感谢。” Li Mu said with a laugh said: „Enterprise and society, only then cooperation for win-win situation, is the best business model, we do not hope that makes one only to demand to the society, but does not have any return enterprise to the society, on the contrary, we hope that can achieve to take the society, to use the society.” 李牧笑着说道:“企业与社会只有合作共赢,才是最好的商业模式,我们不希望做一家只对社会索取,但不对社会有任何回报的企业,相反,我们更希望能够做到取之社会、用之社会。” Saying, Li Mu was also saying: ” All over the world, merchants nothing but three types, ordinary merchant and harming others to benefit oneself as well as benefitting others as well as, Muye Science and Technology, is the Taobao net, Ele.me that also or the present gets online, will make best effort, becomes a benefitting others as well as enterprise. ” 说着,李牧又道:”普天之下,商人无非三种,普通商人、损人利己者以及利人利己者,无论是牧野科技,还是淘宝网,亦或者现在上线的饿了么,都会尽最大努力,成为一家利人利己的企业。”
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