If future Muye Automobile can occupy vehicle-borne intelligent system firmly, and exclusive advantage of vehicle navigation map, that Muye Automobile competitiveness, will obtain the huge promotion without a doubt, moreover is the competitor extremely the promotion that is difficult to pursue. 如果将来的牧野汽车能牢牢占据车载智能系统,以及车载导航地图的独家优势,那牧野汽车的竞争力,毫无疑问会得到巨大的提升,而且是竞争对手极难追赶的提升。 Let BMW, Audi or Mercedes, Toyota and Honda, uses in common to study own vehicle-borne intelligent system, giving their ten years is impossible. 让宝马、奥迪或者奔驰、丰田、本田、通用去研究一款自己的车载智能系统,给他们十年时间都不可能。 By their abilities, most produces a semi-intelligence man-machine interaction system, cannot reach the true intelligent system standard by far. 以他们的能力,最多生产出一款半智能的人机交互系统,远远达不到真正智能系统的标准。 Draws an analogy, this looks like the old style Nokia blue screen cell phone, with words that the Android cell phone or the Apple cell phone compare, the former exploded simply weakly! 打个比方,这就像是老式的诺基亚蓝屏手机,和安卓手机或者苹果手机相比的话,前者简直弱爆了！ The old style Nokia cell phone, system has no expansion ability, can let own hardware display limited function reluctantly, but Android is one set of powerful intelligent ecology, the developer can maximum development its possibility. 老式诺基亚手机,系统没有任何扩展能力,勉强能让自己的硬件发挥有限的功能,而安卓则是一套强大的智能生态,开发者可以最大限度的拓展它的可能性。 Nowadays, the automobile manufacturing corporation in the strength of intelligent system domain, before looking like 2000 mobile handset market, everyone did not have the ability production smartphone, no one is willing to handle this matter, without Apple, Google and Microsoft this internet Corporation came to bother, everyone can continuously the steps. 现如今,汽车制造企业在智能系统领域的实力,就像是2000年以前的手机市场,大家没有能力生产智能手机,也没有人愿意做这件事情,要是没有苹果、谷歌、微软这种互联网公司进来搅局,大家可以一直踏步。 Even if emits a Nokia, the biggest ability still does Saipan system of one set of innate disability, Europe's Nokia, Siemens and Ericsson, are the Japan & South Korea Sony, Matsushita, three stars and lg, does not have the ability to research and develop Android and iOS, even window 就算冒出一个诺基亚,最大的能力也就是搞出一套先天残疾的塞班系统,无论是欧洲的诺基亚、西门子、爱立信,还是日韩的索尼、松下、三星、lg,都没有能力研发安卓、ios,甚至window mo Boss ile. mobile。 The car industry is also same, awesome that the Toyota profit makes, making he himself research and develop one set of An Zhuo to come to see? 汽车产业也是一样,丰田利润做的那么牛逼,让他自己研发一套安卓来看看？ Now, Android and iOS are breeding in Li Mu, in his eye the only enemy is Microsoft, because market last present also only then Microsoft has the strength to promote motion intelligence Operating System, if depending on the Microsoft previous life urogenous, this whole life will also screw up absolutely. 现在,安卓、ios都在李牧手里孕育着,他眼里唯一的敌人就是微软,因为市面上现在也只有微软才有实力推出一款移动智能操作系统,不过如果依着微软上辈子的尿性,这辈子绝对也会搞砸。 Except that Microsoft also a little threatens, other enterprise being insufficient make Li Mu have completely any worried. 除了微软还有一点威胁,其他的企业完全不足以让李牧有任何担忧。 Moreover, this will become Muye Automobile to hold the core competitiveness of user pain spot. 而且,这将成为牧野汽车抓住用户痛点的核心竞争力。 Li Mu has felt, all industry and any company, spell are to the control ability of user pain spot spells finally. 李牧一直觉得,所有行业、任何一家公司,拼到最后拼的都是对用户痛点的把控能力。 BMW held the control and Mercedes to hold, Audi to hold luxuriously balanced, Volvo held safely can succeed, but was actually defeated finally. 宝马抓住了操控、奔驰抓住了豪华、奥迪抓住了均衡,沃尔沃自己抓住了安全就可以成功,但结果却是失败了。 Li Mu analyzed a Jaguar Land Rover and Volvo characteristics, by his simple cognition, he feels own these three brands in the control, it is estimated that can compared with resulting in BMW unbearably, but some advanced understanding of the later generation expensive car, should be able to exceed Mercedes in the luxurious feeling, as for balanced of Audi, needs to promote by other scattered merits. 李牧分析了一下捷豹路虎以及沃尔沃的特点,以他浅显的认知,他觉得自己这三个品牌在操控上,估计够呛能比得过宝马,但是有自己对后世豪车的超前理解,在豪华感上应该能超越奔驰,至于奥迪的均衡,就需要靠其他各种分散的优点来提升。 Audi is always pressed a head in Mercedes BMW front although, but its sales result actually did not compare these two brands to be bad, even is in the leading position in the Boss Boss A troika for a long time. 奥迪在奔驰宝马面前虽然总是被压一头,但它的销售业绩却一直不比这两个品牌差,甚至长时间在bba三驾马车中处于领先的位置。 Reasons for this include, is actually is not very splendid, pretty good that but various aspects that various Audi aspect although do make. 究其原因,其实是奥迪各方面虽然做的都不是非常出色,但各方面都做的不赖。 Feels although not to compare Mercedes luxuriously, but is really stronger than BMW, BMW in plays the part of ten thousand years of invariable, forever is the rough plastic feeling, obvious Biotti must miss a scale ; 豪华感虽然比不上奔驰,但比宝马真的强一些,宝马的内饰万年不变,永远是粗糙的塑料感,明显比奥迪要差了一个档次; Controls although not to compare BMW, but on the same rank model, is not worse than BMW are too many, is not worse than Mercedes many ; 操控虽然比不上宝马,但就同级别车型来说,不比宝马差太多,也不比奔驰差多少; In addition, the headlight of Audi has had the highlight very much, therefore had the title of lamp factory, which car(riage) in the evening is very easy to distinguish on the street is Audi, but drives to follow behind Audi, will dodge blindly by the rear light and brake lamp of Audi, therefore experienced driver, when city driving, once to the red light waiting region, will certainly avoid to follow quickly behind Audi, if at this time two goods gassers, usually not by the senior driver, in this time very friendly handing over position, will be replaced, to enjoy the stimulation of Audi rear light by others. 除此之外,奥迪的车灯一直很有亮点,所以才有了灯厂的称谓,晚上在街上很容易分辨出哪辆车是奥迪,而开车跟在奥迪后面,也会被奥迪的尾灯和刹车灯闪瞎眼,所以有经验的司机,在市里开车的时候,一旦快到红灯等待区域,一定会避开跟在奥迪后面,如果这时候有二货加塞,平时死活不让的老司机,会在这个时候非常友好的交出位置,让别人来替代自己、享受奥迪尾灯的刺激。 But good that car(riage) machine system mmi of Audi also makes alternately, at least not compared with BMW Mercedes difference, even the usability and technical feeling also surpass these two brands faintly ; 而奥迪的车机交互系统mmi也做的不错,起码不比宝马奔驰差,甚至实用性、科技感还隐隐超过这两个品牌; The liquid crystal gauge board is also Audi first plays, the technical feeling is truly strong ; 液晶仪表盘也是奥迪先玩起来的,科技感确实非常强; Also besides these, Audi is worth having various technical technologies that praised, particularly four is driven wait/etc by quattro that many people praised. 除了这些,奥迪值得称道的还有各种科技技术,尤其是被很多人称道的quattro四驱等等。 Because had outstanding in so many details, makes Otey be able with BMW Mercedes to compete shoulder to shoulder. 正是因为有了这么多细节上的优秀,才让奥迪一直能够与宝马奔驰并肩竞争。 The control is needs the specialized technical personnel to accumulate slowly, therefore Li Mu does not dare to say oneself can certainly compete with BMW in a short time, even there is a possibility not to compete with BMW in the future. 操控是需要专业的技术人员慢慢积累的,所以李牧不敢说自己一定能够在短时间内竞争过宝马,甚至有可能未来也竞争不过宝马。 However, in other domains, Li Mu decided that must pursue Boss Boss A full power, strives to fling completely them behind. 不过,在其他领域,李牧决定要全力追赶bba,争取把他们全部甩到身后。 At present superior domain that oneself can determine, first is the Tesla lithium battery driving technique, second will be understanding of the future automobile outstanding modeling and remembers, third will be the understanding of automobile luxurious feeling design and remembers, fourth, is developing Android as well as iOS in system condition at present, these two sets of system will build for the mobile, therefore as adaptive will be very simple as the automobile on ; Fifth, is Volvo in the security issues many years of achievements accumulations. 目前自己可以确定的优势领域,第一个是特斯拉的锂电池驱动技术,第二个是自己对未来汽车优秀造型的理解和记忆,第三个是对汽车豪华感设计的理解和记忆,第四个,是目前正在开发状态中的安卓以及ios系统,这两套系统都是为移动端打造的,所以适配到汽车身上特别简单;第五个,是沃尔沃在安全领域多年的建树积累。 The keyhole guidance that sixth, will soon purchase, Li Mu has the confidence to build to help the world's best vehicle navigation system it, even is entire world best civil guidance system ; 第六个,就是即将收购的keyhole导航,李牧有信心把它打造成全世界最好的车载导航系统,甚至是全世界最好的民用导航系统; Seventh, should be the liquid crystal screen and liquid crystal gauge board, now does not have the automobile manufacturer to study this set of thing, in the market almost all automobiles used the traditional mechanical gauge board, oneself must look for a company that as soon as possible studies the liquid crystal gauge board direction purchases, or throws a company simply or forms a department, conducts the research in this aspect. 第七个,应该就是液晶屏幕与液晶仪表盘了,现在还没有汽车厂商研究这套东西,市面上几乎所有的汽车都采用了传统的机械仪表盘,自己要尽快找一家研究液晶仪表盘方向的公司收购下来,或者干脆自己投一个公司或者组建一个部门,进行这方面的研究。 Makes the internet family background Li Mu, can clarify the element that behind one set of electronic products needs easily, the liquid crystal gauge board, this thing does not need to know for example, the unit has no difference from the computer and ipad, needs two sets of hardware and one set of software. 做互联网出身的李牧,很容易能弄清楚一套电子产品背后所需要的元素,就比如说液晶仪表盘,这东西不用想就知道,总成跟电脑、ipad没有任何区别,都需要两套硬件和一套软件。 Two sets of hardware are as follows: 两套硬件分别是: 1st, the hardware of data processing, for example the motherboards, pu, power supplies as well as various types of electric capacities and chips, like the main engine of computer, this can the designa circuit and global purchase original, even can electronic OEM (original equipment manufacturer) supplier factory OEM (original equipment manufacturer) supplier, make the cell phone to have no difference from Xiaomi directly ; 一、数据处理的硬件,例如主板、pu、供电以及各种电容、芯片,就像电脑的主机,这个可以自己设计电路、全球采购原件,甚至可以直接给电子代工厂代工,跟小米生产手机没什么区别; 2nd, shows the hardware, looks like the computer monitor, the liquid crystal gauge board also needs certainly one to wrap/sets of own liquid-crystal display, this can have custom-made with the credible liquid crystal manufacturing enterprise cooperation directly ; 二、示硬件,就像是电脑显示器,液晶仪表盘当然也需要一套自己的液晶显示器,这个可以直接跟靠谱的液晶生产企业合作定制; These two sets of hardware realizations are not difficult, the whole looks, the difficulty of production liquid crystal gauge board hardware, actually with producing mp4 has no essential difference. 这两套硬件实现起来并不难,整体看下来,生产液晶仪表盘硬件的难度,其实跟生产一个mp4没什么本质区别。 However, real difficult problem one of the liquid crystal gauge board on hardware, that is the product stability request is extremely actually high. 不过,液晶仪表盘在硬件上的真正难题其实就一个,那就是产品稳定性要求极高。 Automotive product not like ordinary electronic products, automobile, because concerns the personal safety of consumer, therefore the post-sale cost is enormous, draws a simplest analogy, if some original has below standard, that must all recall the free service replacement, these costs need the factory to undertake. 汽车产品不像普通电子产品,汽车因为关乎消费者的人身安全,所以售后成本极大,打个最简单的比方,如果某个原件有残次,那必须要全部召回免费维修更换,这些成本都需要厂家来承担。 If an automobile brand controls is too bad, was only recalling that without limits does can draw in the death abyss it. 如果一个汽车品牌的品控做的太差,光是无止境的召回就能把它拖入死亡深渊。 Therefore, liquid crystal gauge board such product, once designs and applies on the automobile, must guarantee that the extremely high reliability, cannot today's slow, tomorrow halt. 所以,液晶仪表盘这样的产品,一旦设计出来并应用到汽车上,就必须保证极高的可靠性,不能今天卡顿、明天死机。 But the operation environment of automobile often compares the common electronic products to want severe many, the high temperature, severely cold, sandstorm, moist, jolts as well as works and other operating modes to have the stable performance continuously, cannot with some raid Apple cell phone , the zero degree one on the resting vegetable/dish, cannot with certain cell phone, a use turn into the warm hand treasure. 而汽车的使用环境往往比一般的电子产品要严苛的多,高温、严寒、风沙、潮湿、颠簸以及连续工作等工况都必须有稳定的表现,不能跟某批次的苹果手机似的,零度一下就歇菜了,也不能跟某些手机似的,一使用就变成暖手宝。 So long as designs, and craft meets the severe requirement, the liquid crystal gauge board, is the vehicle-borne liquid crystal box, can be solved. 只要设计出来,并且工艺符合严苛要求,无论是液晶仪表盘,还是车载液晶屏,都可以得到解决。 Besides the hardware, widens the disparity truly, is one set of software system, but this point, is most important. 除了硬件之外,真正拉开差距的,是一套软件系统,而这一点,才是最重要的。 If wants to design one set of support the liquid crystal display vehicle speed, rotational speed, oil mass, temperature and other information of system, the operation of that this system is not difficult. 如果只是想设计一套支持液晶显示车速、转速、油量、温度等信息的系统,那这种系统的操作一点也不难。 On for example the old style television, it do not have software system, all parameters must debug by the mechanical knob and button, even does not support the remote control. 就比如老式电视机,它自身没有软件系统,所有的参数都要靠机械旋钮、按钮来调试,甚至连遥控器都不支持。 However the liquid crystal television time, the television soon had own simple Operating System, or set-top box system, such system support remote control and support with the remote control regulates various types of parameter and support program frequency band from the edition, system that actually the liquid crystal gauge board needs, does not have much difference from simple system of ordinary liquid crystal television ; 但是液晶电视时代,电视很快就有了自己的简易操作系统,或者机顶盒系统,这样的系统支持遥控器、支持用遥控器调控各种参数、支持节目频段的自编辑,其实液晶仪表盘需要的系统,跟普通液晶电视的简易系统也没太大区别; But if wants in-line the strong message and function in the liquid crystal gauge board, for example the guidance, telephone and information, even the customizing software and function, that only depends on one set of simple system alternately to be is impossible to realize, must have set complete software ecology, including one set of mature intelligent Operating System, and all kinds of software support, at this time, the Muye Automobile advantage came out. 可如果想在液晶仪表盘里内嵌更丰富的信息与功能,例如导航、电话、信息、交互甚至自定义软件与功能,那只靠一套简易系统是不可能实现的,必须有一整套完整的软件生态,包括一套成熟的智能操作系统,以及各种各样的软件支撑,这时候,牧野汽车的优势就又出来了。 In the future, oneself have Android and iOS, and there is vehicle-borne system that these two system will derive, the liquid crystal gauge board can definitely supports by Android or iOS system, in that case, let alone will look at the guidance in the gauge board, even to chat and look that in gauge board the television, will hit Game is not not possible to realize, such a will further widen the disparity of friend business. 未来,自己有安卓和ios,并且有这两个系统衍生出来的车载系统,液晶仪表盘完全可以由安卓或者ios系统来支撑,那样的话,别说在仪表盘里看导航,就算想在仪表盘里聊天、看电视、打游戏也不是不可能实现,这样一下就把友商的差距进一步拉开。 Actually the future vehicle-borne liquid crystal screen is also same, if can only adaptive that function, like the old style television set-top box, that have no way to place on a par with true intelligent Operating System completely. 其实将来的车载液晶屏幕也是一样,如果只能适配自己那点功能,像老式电视机机顶盒一样,那完全没法跟真正的智能操作系统相提并论。 ...... …… Li Mu is planning the good future strategic direction and tactical fighting method at heart, later then further advances with Larry Page immediately establishes the specific issue of company. 李牧在心里规划好未来的战略方向与战术打法,随后便立刻跟拉里佩奇进一步推进成立公司的具体问题。 The first issue, is the giving a name character, then immediately registration company. 第一个问题,就是起个名字,然后立刻注册公司。 keyhole this name Li Mu does not like, key hole? Does not know that is what strange name. keyhole这个名字李牧不喜欢,钥匙孔？不知道是个什么稀奇古怪的名字。 Larry Page is not interested in this name, since is Muye Science and Technology and Google establish joint venture, everyone uses the simplest method simply, decided that takes a letter from the both sides companies respectively, the corporate name is m & g. 拉里佩奇对这个名字也不感兴趣,既然是牧野科技和谷歌成立的合资公司,大家干脆用最简单的方法,决定从双方公司各取一个字母,把公司名称起为m&g。 The full title is „m & g information technology Co. , Ltd.”, in the future, the m & g headquarters will set up in US (America) Silicon Valley, the business location selected location will leave Google to be nearer as far as possible, because will mainly transform the technology, patent, data and team keyhole this company by the Google person in the future. 全称为“m&g信息技术有限公司”,未来,m&g的总部将设立在美国硅谷,办公地点选址会尽可能离谷歌近一些,因为将来主要还是得靠谷歌的人去转化keyhole这家公司的技术、专利、数据以及团队。 As for Muye Science and Technology, mainly disburses money, picks the peach and eats the peach, cultivates and maintains gives Google to do completely. 至于牧野科技,主要是出钱,摘桃和吃桃,耕种和维护全部交给谷歌来做。 Google is the company that Larry Page this technology dwelling establishes, therefore their technical genes are extremely strong . Moreover the technological strength goes against heaven's will, gives them to be responsible for surely without issue. 谷歌是拉里佩奇这种技术宅成立的公司,所以他们的技术基因极强,而且技术实力逆天,交给他们来负责肯定没有问题。