RINAPE :: Volume #18

#1736: Comes from this


Because has not arrived Google strikes a gong, Li Mu then in Boston stayed for two days. 因为还没到谷歌敲钟的时候,李牧便在波士顿多待了两天。 Over the two days, he has lived in the presidential suite in hotel, after Su Yingxue finished class every day, receives by the driver, next day before attending class, was returned to the school by the driver again. 这两天,他一直住在酒店的总统套房,苏映雪每天下课后由司机接过来,翌日上课之前再由司机送回学校。 The Harvard School authorities leaders heard that he came to Boston, insisted that invited him to have the dinner together, Li Mu does not want to comply, but considering that Su Yingxue also went to school here, then should this treating with courtesy. 哈佛校方领导听说他来了波士顿,坚持邀请他一起共进晚餐,李牧原本不想答应,但考虑到苏映雪还在这里上学,便应下了这个应酬。 However Li Mu has not made the Harvard School leader treat, but was looked for Michelin Restaurant in Boston, invited the Harvard School leaders, meanwhile also took the same place Su Yingxue. 不过李牧没有让哈佛校领导请客,而是自己在波士顿市区找了一家米其林餐厅,把哈佛校领导都请了过来,同时还把苏映雪也带上一起。 Said the China person tasteful favor society, but actually the westerner is also same. 都说华夏人讲究人情社会,但其实西方人也是一样。 The Harvard School authorities hope and Li Mu maintain the good relations, Li Mu hopes that they will be Su Yingxue will provide the convenience in the future as far as possible, everyone will accord to his need, pouring will also be wins. 哈佛校方希望与李牧保持良好关系,李牧希望他们将来尽量为苏映雪提供方便,大家各取所需,倒也算是共赢。 Since these days of Boston, had been Li Mu this period of time rare relaxation, he after seeing Mark Zuckerberg has not managed the work again, every day makes merry, enjoys the two people of the world of foreign country with Su Yingxue together, the body and mind obtained enormous relaxation. 在波士顿的这几天,是李牧这段时间以来难得的放松,他从见了马克扎克伯格之后就没再管工作,每天吃喝玩乐,与苏映雪一起享受异国他乡的二人世界,身心都得到了极大的放松。 However, Chen Ze is not comfortable. 不过,陈泽就没那么舒坦了。 He alone lives in the luxurious suite in hotel, every day bored was soon insane. 他一个人住在酒店的豪华套房,每天无聊的快要疯了。 Boston heavy snow kept doing, goes out the cold weather anything unable to do, therefore he can only suppress in the room watched the three days television. 波士顿一场大雪下个不停,出门天寒地冻的什么也做不了,于是他只能憋在房间里看了三天的电视。 In his words, oneself English is not good, looked having a smattering of knowledge that the television looks, must bored bored. 用他的话说,自己英语没那么好,看电视都看的一知半解,要多无聊有多无聊。 Must leave Boston time, Li Mu first returned to Harvard Su Yingxue, after she said goodbye, goes to Boston Airport. 要离开波士顿的时候,李牧先把苏映雪送回了哈佛,与她告别之后,才前往波士顿机场。 Boston is very near from New York, when straight distance also almost 300 kilometers, the flight of jet plane long even is also less than one hour. 波士顿距离纽约很近,直线距离也就差不多三百来公里,喷气式飞机的飞行时长甚至还不到一个小时。 In the afternoon 2 o'clock take off from Boston, three o'clock airplanes have landed on New York. 下午二点钟从波士顿起飞,三点钟飞机就已经在纽约降落。 After the group arrive in New York, Larry Page leads several other Google executives to go to the airport to greet personally. 一行人抵达纽约之后,拉里佩奇带着其他几名谷歌高管亲自前往机场迎接。 To Larry Page, the listing can have Li Mu to come and strikes a gong together, to Google, is to oneself, the significance is great. 拉里佩奇来说,上市能有李牧过来和自己一起敲钟,无论是对谷歌,还是对自己,都意义重大。 The business whole of Google present stage is quite unitary, wants to make the confidence of market to Google, unable to leave the platform of great person fully, but the present stage to internet Corporation, the effect of Li Mu platform is best. 谷歌现阶段的业务整体还比较单一,想让市场对谷歌的信心更足一些,就离不开大人物的站台,而现阶段对互联网公司来说,李牧站台的效果是最好的。 Larry Page even felt, if Muye Science and Technology will strike a gong in the future, oneself can also be invited to attend the striking a gong ceremony, that was better. 拉里佩奇甚至觉得,如果将来牧野科技敲钟的时候,自己也能受邀参加敲钟仪式,那就更好不过了。 ...... …… In order to indicate to attach great importance, Larry Page rented a state guest motorcade from New York specially, gave the Li Mu highest formality entertainment. 为了表示重视,拉里佩奇专门从纽约租了一个国宾车队,给了李牧最高的礼节招待。 On a lengthening Lincoln sedan, Larry Page said to Li Mu: Chief Li, the striking a gong time is 9 : 30 am, tomorrow evening, has a private small-scale cocktail party in the hotel that you stay, come is the big of internet industry as well as capital circle, does not know that you are interested in participating?” 在一辆加长的林肯轿车上,拉里佩奇李牧说:“李总,敲钟时间是后天上午九点半,明天晚上,在您下榻的酒店有一场私密的小型酒会,来的都是互联网行业以及资本圈的大咖,不知道您有没有兴趣参加一下?” Li Mu nods, said: Ok.” 李牧点了点头,道:“可以。” Then, Li Mu thinks of a matter suddenly, asked Larry Page: Larry, I wants to receive does a company that makes the guidance and satellite map, have the good introduction?” 说完,李牧忽然想到一件事情,问拉里佩奇:“拉里,我想收个做导航以及卫星地图的公司,有没有好的介绍?” The present stage, Google has not developed the map business, Li Mu has been pondering over, oneself internet resources can make anything for future Muye Automobile Group, besides Android and iOS can for automobile develo-pment interactive entertainment system beside, Li Mu also want to solve the matter of vehicle navigation in the future. 现阶段,谷歌还没有开展地图业务,李牧一直在琢磨,自己互联网的资源到底能为将来的牧野汽车集团做些什么,除了安卓和ios将来可以为汽车开发交互娱乐系统之外,李牧还想把车载导航的事情解决一下。 although now automobile with liquid crystal box is a few, with guidance is very few, but in the future the navigation service will be the vehicle owner most frequently used service, almost did not have one. 虽然现在汽车配液晶屏的都是少数,配导航的更是少之又少,但未来导航服务将是车主使用频率最高的服务,几乎没有之一了。 However, the vehicle navigation is difficult to use, is almost the entire world vehicle owners' common feeling, this main reason has several: 不过,车载导航之难用,几乎是全世界车主共同的感受,这主要的原因有几个: First, the map backwardness of vehicle navigation, the promotion cannot follow ; 第一,车载导航的地图落后,升级跟不上; The data of most vehicle navigation are to use the guidance card, the map built- in sd in the card, this type is completely the off-line guidance, the map revision is a very difficult issue, like the cell phone guidance, cannot renew momentarily ; 大多数车载导航的数据是使用导航卡,地图内置在sd卡里,这种完全就是离线导航,地图更新是个非常棘手的问题,远不像手机导航那样,随时可以更新; Second, the map service of automotive manufacturer does insufficiently fine, basically is deceives, cannot compare the map service that Google and Gaud even Baidu this internet Corporation provides ; 第二,汽车厂家的地图服务做得不够精细,基本上就是糊弄糊弄,远比不上谷歌、高德甚至百度这种互联网公司提供的地图服务; Third, the information input of vehicle navigation is an enormous drawback ; 第三,车载导航的信息输入是个极大的弊端; Most vehicle navigation inputs by hoop, inputs English or Chinese Pinyin, needs to input by the hoop back and forth very for a long time, on the cell phone several seconds of matter, trades the vehicle navigation to take several minutes, is only this step, keeps off many users in out of the door ; 大多数车载导航输入靠滚轮,无论是输入英文还是中文拼音,都需要靠滚轮来回输入很久,手机上几秒钟的事情,换到车载导航要几分钟,光是这一个步骤,就把许多用户挡在门外; Fourth, the sound of vehicle navigation will have the conflict with the vehicle-borne sound, moreover many automotive manufacturers have not completed the optimization ; 第四,车载导航的声音会跟车载音响有冲突,而且很多汽车厂家没有把优化问题做好; If the vehicle-borne sound is listening to music or listening to the broadcasting station, is opening the vehicle navigation again, the feelings of two sound conflicts make one have a headache back and forth, often is the two sides experience is very bad, this cannot compare the cell phone guidance, the sound separation of cell phone guidance and vehicle-borne sound, listening to music time occasionally will have the guidance to prompt will not conflict mutually. 如果车载音响在听歌或者收听电台,再开着车载导航的话,两个声音来回冲突的感觉让人非常头痛,往往是两边体验都很差,这就比不上手机导航,手机导航和车载音响的声音分离,听歌的时候偶尔有导航提示也不会相互冲突。 Li Mu felt, the pain spots of these three vehicle navigation could not solve, was mainly the automotive manufacturer does not have the internet gene . Moreover the industry did not have transformation, everyone was shiftless. 李牧觉得,这三个车载导航的痛点之所以解决不了,主要是汽车厂家不具备互联网基因,而且行业没有变革者,大家都不思进取。 Actually, installs the liquid crystal screen to the automobile, does not have the high cost, but the liquid crystal screen on disposition, is extremely outwardly high to friendly of user, most users are willing to pay for this reason, if the original factory does not have in the liquid crystal to control, many users even meet to spend to promote. 其实,给汽车装液晶屏幕,没有多高的成本,而液晶屏幕这种明面上的配置,对用户的友好度极高,大多数用户愿意为此买单,而且如果原厂没有液晶中控,很多用户甚至会自己花钱升级。 But installs a cost of gsm module is not high to the automobile, making the motor company enter internet is not actually difficult. 而给汽车装一个gsm模块的成本也不高,让汽车连入互联网其实没那么困难。 If can acquire a guidance company, builds one set of fine based on gps global navigation system, controls to own vehicle-borne in this set of guidance system in-line the unit directly, then the intention completes the man-machine interaction, has been able to lead a Global Car dealers big truncation. 如果能收购一个导航公司,基于gps打造一套精细化的全球导航系统,直接把这套导航系统内嵌到自己的车载中控总成里面,然后用心做好人机交互,就已经能领先全球车商一大截了。 If makes again the gsm module, communicates a preferential effort first-year university student data service with the local operator, not only can realize the automobile to enter the net, but can also realize the map data real-time update, in that case, the intellectualization of car compared with Global Car dealers leading. 如果再把gsm模块弄进去,跟当地运营商沟通一个优惠力度大一点的数据服务,不但能实现汽车入网,还能实现地图数据实时更新,那样的话,整车的智能化就更比全球车商领先了许多。 The present stage mobile data service or 2 g, the data cost seems like quite high, but operator there is very in fact good to be solved, in the past Nokia had a Game handset model is nokiaqd, Nokia for qd user download(ing) Game, moved with China promoted a cell phone card of infinite current capacity together, under the 2 g pattern, only needed more than ten Yuan monthly rents every month, at that time did not have 3 g, 4 g and 5G, the speeds and others of infinite current capacity card same had no limit, but the current capacity expense greatly reduced. 现阶段移动数据服务还是2g,数据成本看起来是比较高,但实际上运营商那里很好解决,当年诺基亚有一款游戏手机型号是nokiaqd,诺基亚为了方便qd用户下载游戏,跟华夏移动一起推出了一个无限流量的手机卡,在2g模式下,每月只需要十几块钱月租,那时候没有3g、4g、5g,无限流量卡的网速和其他人一样没有任何限制,但流量费用大大降低。 This showed that that side the operator can discuss completely. 这就证明,运营商那边完全是可以去谈的。 If merely is the map revision current capacity, is not actually big to occupancy of current capacity, in addition the good and evil is also the super client, internally, should be able to discuss each month with the operation the costs within ten Yuan. 如果仅仅是地图更新流量,那对流量的占用其实并不大,再加上自己好歹也是大客户,在国内的话,应该能跟运营商谈到每月十元以内的成本。 The present stage automotive manufacturer gives three years of nature insurance, when the time comes oneself deliver three years of data traffic also nothing but is 200-300 Yuan cost, but, has this function to suspend here, even if adds all costs in the vehicle rental fee, increases part of rooms for profits again, the consumer is also completely acceptable. 现阶段汽车厂家多数给三年质保,到时候自己送三年数据流量也无非就是200-300元的成本,但是,有这个功能摆在这里,哪怕在车价里把所有成本都加进去,再增加一部分利润空间,消费者也是完全可以接受的。 As for the guidance the conflict of sound and vehicle-borne sound, Li Mu felt, directly alone built-in very ordinary the tweeter in the vehicle navigation, making this speaker face the driving position, and severed the guidance specially alone is enough. 至于导航声音与车载音响的冲突,李牧觉得,直接在车载导航上单独内置一个很普通的高频扬声器,让这个扬声器朝向驾驶位,并且专门为导航单独服务就足够了。 The sound of vehicle navigation mainly to hear clearly, but the experienced users know, if the bass is very heavy, the speech voice is quite muddy, but does not have the tweeter of bass, is friendliest to the sounds of people, thinks carefully, the KTV microphone sang ok, but was quite in a moment muddy, moreover there is a very strong bellow, but in school that type of big speaker that did not have the bass, broadcast sounds of people listened extremely clear. 车载导航的声音主要是为了听得清楚,但是有经验的用户都知道,如果低音很重,说话声音是比较浑的,而没有低音的高音扬声器,对人声最友好,仔细想想,ktv的麦克风唱歌ok,但说话就比较浑,而且有很强的轰鸣声,但是学校里那种没有低音的大扬声器,一广播人声听的极其清晰。 Why this is also, the inexpensive radio speaker that the old gentleman listens to does not have the bass, listening to the music in a complete mess, but listens to the radio, to listen to the storytelling experience very good key to be. 这也是为什么,老爷子听的廉价收音机扬声器没有低音,听音乐一塌糊涂,但听广播、听评书体验很好的关键所在。 Vehicle-borne sound mainly to listen to music service, guidance sound, if mixes, not only affects to listen to music, but also the influence listens to the guidance, what is more important will be will affect is beside passenger experience. 车载音响主要是为了听音乐服务的,导航声音如果混入,不但影响听歌,还影响听导航,更重要的是会影响是之外的乘客体验。 If sets up the direction of an inexpensive tweeter and sound field to control to be slanting alone is facing the driver, the cost is very low, but the advantage are many. 如果单独设一个廉价的高音扬声器、声场的方向从中控斜着朝向司机,成本很低,但好处很多。 First ensured that will not affect the auto sound, not to affect to listen to music, second guaranteed the driver can listen is very clear, third, but can also guarantee that does not affect other passengers. 第一确保不会影响整车音响、不会影响听歌,第二确保司机能够听的很清楚,第三,还能确保不影响到其他乘客。 If not use the guidance, this tweeter will be in a state of closure, will completely not have any effect. 如果不用导航,这个高音扬声器就处于关闭状态,完全不会有任何影响。 As the matter stands, the practical degree of vehicle navigation will expand. 这样一来,车载导航的实用程度就会提高很多。 Can let consumer's experience absolutely , to promote a big truncation compared with the traditional automobile. 绝对能让消费者的体验,比传统汽车提升一大截。 Larry Page does not know that Li Mu receives the concrete idea of guidance company, but one hear of he said that wants to receive such a company, immediately takes off/escapes the tastes: Too skillful Chief Li, I happen to have this idea! We can do this matter together!” 拉里佩奇并不知道李牧收导航公司的具体想法,但一听他说想收一个这样的公司,立刻脱口道:“太巧了李总,我正好也有这个想法!我们可以一起来做这件事啊!” Li Mu was actually then surprised, blurts to ask: „Do you also want to acquire the guidance company?” 这下李牧倒是惊讶了,脱口问道:“你们也要收购导航公司?” Right!” Larry Page said: We had discussed before, wants to increase a map to Google the function, but oneself built one set of global map is too troublesome, not only need rent the satellite, to buy the map copyright, but must invest large number of survey car(riage)s and survey personnel, the time cost was too high, therefore we had the idea to purchase a satellite Ditu Corporation.” “对啊!”拉里佩奇说:“我们之前讨论过,想给谷歌增加一个地图的功能,但是自己搭建一套全球地图太麻烦了,不光是要租卫星、买地图版权,还要投资大量的测绘车以及测绘人员,时间成本太高,所以我们有想法收购一家卫星地图公司。” Li Mu didn't expect Google prepared to make Google Maps at this time, cannot bear ask: „Did you have the goal?” 李牧没想到谷歌这时候就准备做谷歌地图了,忍不住问道:“你们有目标了吗?” Had.” Larry Page has not hidden contraband to Li Mu actually, immediately said: US (America) has a Ditu Corporation, named keyhole, we are preparing to communicate the issue of capitalization purchase with them.” “有了。”拉里佩奇李牧倒是没有藏私,当即说道:“美国有一家地图公司,名叫keyhole,我们正准备跟他们沟通全资收购的问题。” Li Mu surprised asking: „Isn't keyhole US (America) military surveillance satellite system? I good to see in the military magazine...... the US (America) government does allow you to purchase?” 李牧惊讶的问:“keyhole不是美国的军用侦察卫星系统吗?我好想在军事杂志上看到过……美国政府允许你们收购?” Isn't.” Larry Page said with a laugh: This company name although called keyhole, but with beautiful ** keyhole system of side was not a matter.” “不是不是。”拉里佩奇笑着说:“这个公司名字虽然叫keyhole,但跟美**方的keyhole系统不是一回事。” Li Mu nods, asked: This company strength how?” 李牧点了点头,问:“这家公司实力如何?” „Very good.” Larry Page said: „ They not only has the powerful data reserve, very strong survey as well as development capability, their keyhole “很棒。”拉里佩奇说:“他们不但有强大的数据储备,还有很强的测绘以及开发能力,他们自己的keyhole markup markup language is one set can let the agreement of multiuser coordination participation, this will build the satellite map product that a global user can participate to have very great significance to the future. ” language是一套可以让多用户协同参与的协议,这对未来打造一个全球用户都可以参与的卫星地图产品有很重大的意义。” Li Mu thought of a Google model of famous product instantaneously: google 李牧瞬间想到了谷歌的一款著名产品:google earth Google Earth. earth谷歌地球。 Originally all come from this! 原来一切都源自于此!
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